the PDF for more information here.

INTRODUCING...
A DYNAMIC, NEW CHILLED
FOODS CATEGORY WORTH
£462 MILLION*1, GROWING
5.5% YEAR ON YEAR
STEP 1
BOUGHT BY
60% OF ALL UK
HOUSEHOLDS
People’s lifestyles and eating habits
are changing – a trend that is set
to continue. This provides a major
opportunity to boost sales from the
chiller cabinet. The lifestyle changes
have led to:
Major growth in consumer demand for new
product types and formats
New shopping missions heavily influenced
by the new products that are available
The emergence of the new category (Hot,
Quick & Tasty) which needs to be clearly
defined and effectively merchandised
Make the most of this
dynamic new category by
stocking the right range HQT is one of the most significant
developments in convenience
chilled food retailing for decades.
John Armstrong, Marketing Director, Kepak Convenience Foods
know...
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focus in your
Rank PRODUCT DESCRIPTION
Block sub sectors
together using POS
Sub Sector
1
Ginsters Cornish Pasty
Pies & Pastries
2
Rustlers Quarter Pounder
Micro Snacking
3
Ginsters Peppered Steak
Pies & Pastries
4
Ginsters Chicken & Mushroom Slice
Pies & Pastries
5
ZUGO’S Chicken & Pesto Panini
Micro Snacking
6
Rustlers Chicken Sandwich
Micro Snacking
7
Rustlers BBQ Rib
Micro Snacking
8
New Covent Garden Tomato and Basil Soup
Chilled Soup
9
Wall’s Pork Sausage Roll
Pies & Pastries
10
Innocent Thai Coconut Curry & Rice
Quick Serve Ready Meals
11
Rustlers Hot Subs Southern Fried Chicken
Micro Snacking
12
New Covent Garden Vegetable Chowder
Chilled Soup
13
New Covent Garden Chicken Soup
Chilled Soup
14
Rustlers Hot Wraps BBQ Chicken
Micro Snacking
15
Ginsters Cheese & Onion Slice
Pies & Pastries
STEP 3
MICRO SNACKING
QUICK SERVE READY MEALS
PIES & PASTRIES
CHILLED SOUP
Boost HQT sales with an in-store Heat and Eat Stand
• Can be used to cook all HQT products
MICROWAVE & STAND
HQT PRODUCTS ARE...
STEP 2
Here’s a list of the best-selling Hot, Quick & Tasty products.*1
FORECAST TO GROW TO
£1 BILLION WITHIN THE
NEXT 10 YEARS
Why HQT is
so relevant
3
STEPS TO
HQT SUCCESS
HQT COMPRISES 4 SUB SECTORS
MICRO SNACKING
QUICK SERVE READY MEALS
CHILLED
EATEN HOT
PREPARED IN UNDER 5 MINUTES
PIES & PASTRIES
NOTHING ADDED
SINGLE SERVE OCCASION
CHILLED SOUP
• Proven to increase demand in-store, boosting sales by up to 280%*3
£500+VAT
MICROWAVE ONLY: £140 + VAT
• Built-in bin to keep the surrounding area tidy
STAND ONLY: £360 + VAT
Londis retailer Sunder Sandher has installed
a Heat & Eat unit in his store, close to Oxford
University. He said “It’s boosted sales of the 8
Kepak hot snacking SKUs I sell by more than
30%. The key is to site the microwave and stand
as close as you can to the chiller cabinet, so
people realise they can cook products in store.
To order call R H Hall on: 01296 663 400
The unit is compact and easy to manage, with
pre-set cooking times which make life easy
for customers. I would recommend a Kepak
microwave to any retailer selling chilled food to
go products and, for many outlets, the microwave
and stand is definitely worth considering.”
For further details or FREE POS please get in touch:
01772 688 300
www.kepaktrade.co.uk
@kepaktrade
Source: Source: *1 - Source: IRI, Total Coverage 52 w/e 22nd June 2013. *2 - Kantar Worldpanel MAT to 17.03.13 *3 - Retailer Data
kepak hqt catman a4 dps convenience store jul13.indd All Pages
19/07/2013 14:49