New York City`s First Annual Discover Your More Imaginative Future

Transcription

Welcome to New York City’s First Annual
Festival
of Light
Discover Your More Imaginative Future
Introduction
New York City’s First Annual Festival of Light aims to provide a unique and
delightful experience for artists, residents and tourists alike. It will boost
local economies and promote New York as a world capital of cutting-edge
lighting technology, art and culture.
Over multiple days, the Festival of Light will dress area landmarks,
buildings and monuments with spectacular light shows, and artisans
competing for the prestigious NY Festival of Light Award.
Join us to discover your more imaginative future…
NYC Festival of Light · Discover Your More Imaginative Future · © 2011
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Festival Overview
The Festival of Light brings many benefits to both the
local community and to New York City
The Festival will create numerous jobs in the lighting, sustainability
and hospitality industries
Substantial long-term positive economic impact on the festival area
increasing commerce for local businesses and in the wider city
The Festival will provide another platform to showcase New York
both domestically and worldwide through the international media
Create long-term creative benefit to the city by involving students
from area art and design colleges
The Festival will allow attendees to experience New York with a
different, more visually, and environmentally driven perspective
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Case Study: Benefits for Lyon
The Festival of Light has become a cornerstone of
Lyon’s economy
4 million people come to visit Lyon during the four day ‘Fête de
Lumières’ festival.
Huge visitor numbers mean hotels achieve a 100% occupancy rate
Attendees bought 8 million environmentally-friendly small lights
The Lyon Festival has grown in scale and duration
There were 70 lighting projects throughout the whole city
Participation of hundreds of students from colleges of art, design
and architecture in associated projects throughout the year
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Case Study · Lyon Images
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Potential Festival Location
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Potential Festival Location
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Festival of Light and the Environment
Outstanding displays and light shows will chart the future
of sustainable lighting techniques in the USA
The Festival will provide a showcase for the cutting edge of
sustainable lighting equipment and techniques, promoting their
use to a mass audience and a range of companies
The Festival will feature ‘Green’ lighting for home and architectural
usages, encouraging attendees to try it themselves
The Festival will help invigorate New York’s commitment towards
utilization of sustainable lighting and its associated technologies
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Festival of Light and the Designer
The Festival will bring additional benefits to U.S. lighting
design industry
The Festival will potentially link with other leading European
light festivals, such as Lyon, Berlin, Sydney and Copenhagen,
The New York lighting industry and artisans will gain worldwide
exposure through the festival
The lighting design industry has grown in other locations where
similar festivals have been held, providing an opportunity for a
similar or greater result in New York
The prestigious NYFOL Award will be presented at end of the festival
to the most outstanding lighting design
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Festival of Light and New York City
Key Benefits of the Festival of Light to the local community
Positive showcase of the area’s businesses and amenities
to attendees
Generation of worldwide media interest which, as a result, promises
real area sustainability through ensuring long-term tourism
Increased revenues for local businesses in the festival area, such as
restaurants, hotels, and retail stores from set up through completion
Revitalization of targeted areas in the local business district through
festival attendances, PR and promotion
Attendees will be treated to world class light shows, artistic lighting
exhibitions and educational benefits of sustainable lighting
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Festival of Light and our Sponsors
Our primary partners will generate many benefits through
their association with the Festival of Light
Tremendous publicity for sponsors, both locally and internationally
Opportunity to immediately create direct sales through the Festival
attendees
Opportunity for manufacturers to showcase products in a high
profile environment with great publicity and placement
Long-term positioning through YouTube and internet of being at
the cutting-edge of technology and sustainability
Additional exposure for sponsors through a mobile phone video
competition where attendees will upload videos to a central website
Positive impression for leading industry manufacturers and suppliers
with important lighting designers and specifiers
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Festival of Light and You
Board Membership
Become a founding board member of the New York Festival of Light.
Artist/Designer
Present your ideas, become a curator or judge.
Supporter
Support public art through contributions, ideas, connections.
Sponsorship
Let us collaborate with you to find a tier that is right for you or your
brand.
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Summary
New York City’s First Annual Festival of Light will be a
large-scale event held in a unique location, generating
positive publicity and revenues
It will boost local economies and promote New York as a member
of the international lighting community
The Festival will run for three days, and will attract a large amount of
visitors to the city / festival area (estimated 50,000 persons)
The Festival will be prestigious and will showcase the local
community in a very positive manner with the possibility of longterm visitor increases
The Festival will deliver social benefits such as increased awareness of
energy conservation, sustainabilty, and the ecological environment
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Festival Organizers
Liam O’Braion
Liam O’Braion has been a large scale event producer for the past 15 years, working with
many diverse clients and locations nationally and internationally including ventures with
the Ron Delsener Organization. Liam has successfully sourced and produced large scale
outdoor festivals for over 10 years including the Suffolk County Fair with an average
attendance of 90,000 people. Liam is known for his flawless productions and attendee
experiences.
Ira Levy
Since 1993, Ira Levy has established a strong reputation for innovative design and
exceptional lighting installations. Ira Levy is recognized for combining unparalleled
originality and technical expertise. Ira Levy has been bestowed with numerous awards and
honors including Best Event Lighting Design New York, 2008, 2009, 2010. Various Lighting
awards from The International Special Events Society 2008, 2010, 2011. Ira Levy was
recently named one of New York’s 14 most innovative designers as featured in Biz Bash’s
National 68 most innovative event pros issue.
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Key Contacts
Festival Director
Liam O’Braion · [email protected]
Director of Lighting
Ira Levy · [email protected]
Sponsor inquiries · [email protected]
Media inquiries · [email protected]
General inquiries · [email protected]
The festival is organized by New York City Festival of Light, LLC.
New York Festival of Light is a registered trademark. All content in this document is confidential, and © copyright 2011 New York City Festival of Light, LLC
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New York City`s First Annual Discover Your More Imaginative Future

Transcription

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