Crocus City Mall

2
BRIEF INFORMATION
Crocus Group is one of the leading development
companies in Russia.
Crocus City Mall offers a unique approach to shopping,
with the entire infrastructure of the two-level complex
(62,000 m2) dedicated to the singular purpose
of elevating shopping to an art form.
When it opened in 2002, Crocus City Mall was hailed
as the Best Retail Project. More recently, it has been
honored with the title of “Best Atmosphere for a
Shopping Center” at the REX Marketing Awards 2015.
3
OVERVIEW
Crocus City Mall
GBA — 62,000 m2
GLA — 32,824 m2
Number of Stores — 200
Anchor Tenants — Chanel, Prada, Emilio Pucci, Jimmy Choo,
Loro Piana, Roberto Cavalli, Ermenegildo Zegna, Corneliani,
Miu Miu, Mercury Jewellery
Customer Traffic — 5,000-7,000 people per day
Average Check — 76,700 rubles
Parking — spaces for over 1,000 vehicles
Opening Date — 2002
4
BRANDS
Artioli, Alberto Guardiani, Baldessarini, Blumarine, Bogner, Brunello Cucinelli,
Casadei, Cesare Paciotti, Chanel, Corneliani, Cortigiani, Emilio Pucci, Eres,
Ermenegildo Zegna, Escada, Jimmy Choo, Kenzo, Kilian, La Perla,
Le Silla, Loro Piana, Marina Rinaldi, Max Mara, Miu Miu, Nobu, Pakerson,
Paul&Shark, Philipp Plein, Prada, Roberto Cavalli, Santoni, Sergio Rossi,
Stuart Weitzman, Tod’s, U-Boat.
5
Elie Saab
OPENING SOON
Tony Ward
John Varvatos
Tardini
Ravazzolo
Ravazzolo
Elie Saab
Giuseppe Zanotti Design
Tony Ward
Tardini
John Varvatos
Giuzeppe Zanotti Design
6
1st FLOOR
7
2nd FLOOR
8
NEW RESTAURANTS OPENED 2015
The new Nobu Crocus City comprises two floors, with a total area of 1,200 m2, and
three entrances: one from the street, one from Crocus City Mall, and one from VEGAS
Crocus City. The first floor is outfitted with a bar and lounge zone. Its central dining area
has seating for 70, as well as a sushi bar. Upstairs, the second floor boasts a panoramic
view, a separate VIP room and a large banquet hall capable of seating up
to 250 guests.
In keeping with its traditional location above Nobu, upstairs one can find Rose Bar.
Like the first location on Dmitrovka, the bar is immediately distinguished by its
extraordinary architecture. With deck planks, a sliding-glass roof, circular couches
positioned around adaptable tables, a contact bar with decorative, peek-a-boo shelving
for beverages — it all leaves the visitor with the distinct impression that he
or she has stumbled onto a luxury yacht.
The total area of the restaurant is 750 m2. It is capable of seating 120 in the dining hall,
with additional seating for 80 on the veranda, which opens for the season in May.
A defining architectural advantage is the ability to combine all of the spaces into one
by removing doors and opening up the larger passageways. Crocus City Mall also
offers a variety of restaurants including fine dining, such as Casa Mia, Pozharskyi,
Art Cafe, Fusion, and Asia, as well as several coffee bars.
9
LOYAL CUSTOMERS PROFILE
The catchment area for Crocus City Mall includes approximately 1,050,000 people.
Of this total, the number of potential customers is approximately 370,000 people.
Crocus City footfall
250 000
Crocus City Mall
200 000
150 000
100 000
50 000
0
14 014 014 014 014 014 014 014 014 014 014 014 015 015 015 015 015 015 015 015
0
y 2 ry 2 ch 2 ril 2 ay 2 ne 2 uly 2 st 2 er 2 er 2 er 2 er 2 ry 2 ry 2 ch 2 ril 2 ay 2 ne 2 uly 2 st 2
r
b
b
J
J
M
M
gu
gu mb tob
ar
ar
ua rua
ua rua
Ap
Ap
Ju
Ju
m em
u
u
n
n
c
M
M
e
e
b
b
A
A pt
O
Ja Fe
Ja Fe
ov Dec
e
N
S
Primary Catchment Area
Secondary Catchment Area
Tertiary Catchment Area
10
Occupation of the customers
Government
15%
LOYAL CUSTOMERS PROFILE
Business
21%
Others
4%
Design & Fashion
4%
Crocus City Mall audience consists of people with an active
lifestyle whose principles include material welfare, self-confidence
and self-fulfillment.
Tourism &
Restaurants
4%
Using this information, Crocus City Mall has devised a special
loyalty program to attract the target customer, offering services
like client lists, personal shopping, and a detailed knowledge
of each customer’s habits and preferences.
Banking &
finance
13%
Trade
4%
Civil service
5%
Medical service
6%
Marketing and PR
6%
Lawyers
10%
Housewives
9%
11
ADMINISTRATION HEADQUARTERS FOR THE MOSCOW REGION
Crocus City is neighbored by the Administration Headquarters for the Moscow Region (which includes offices
for the primary governing institutions as well as for the Governor) and two business centers. The employees and
clients of these businesses ensures a steady stream of clientele to Crocus City Mall.
12
CUSTOMER PRIVILEGE PROGRAM
Crocus Group’s Privilege Program is a set of marketing activities aimed at rewarding holders
of the Privilege Card with structured discounts from participating vendors.
List of Brands participating in the CCM Privilege Program:
Alberto Gozzi, Alberto Guardiani, Artioli, BCBGMAXAZRIA, Bogner, BOHEMME, Calista, Casadei,
Catherine Denoual Maison, Cerrutti, Cesare Paciotti, CLUEV Moscow, Flash Store, H’Stern, Jura,
King Koil, La PERLA, Lady & Gentleman City, Versace Collection, Le Silla, Lloyd, Moreschi, Pal Zileri,
Patrizia Pepe, Santoni, Schumacher, Sergio Rossi, Signoria di Firenze, Stuart Weitzman, TRU Trussardi,
U-BOAT Italo Fontana, Umberto Bilancioni, Wonderfur, Yves Delorme, and Da detyam.
In addition to the savings offered with the privilege card, the CCM Customer Privilege Program includes
weekly newsletters for the Mall’s frequent shoppers, as well as SMS alerts regarding seasonal sales
or special events in the Mall, as well as contemporary art exhibitions, fashion events, and much more.
13
LOYAL CUSTOMERS PROFILE
Age of the customers
Specific of the habitation
over 60 years
Other regions
Gender of the customers
77%
50-60 years
40-50 years
Moscow and
Moscow regions
30-40 years
23%
64%
20-30 years
less than 20 years
36 %
0%
5%
%
10
%
15
%
20
%
25
%
30
%
35
%
40
Women
Men
14
CROCUS CITY
Crocus city is a full-fledged metropolis, receiving
anywhere from 100,000 to 1,000,000 visitors every day:
• Crocus Expo, an International Exhibition Center boasting
3 pavilions and 49 conference halls
M
os
kv
Город Красногорск
Krasnogorsk City
a
r
ve
i
R
• Crocus City Hall, a concert facility with 6,200 seats
М
ос
кв
а
13
Crocus
Apartments
На стадии
строительства
Under construction
11
Павшин
пешеход ский
Pavshinskyный мост
footbridge
а
к
Ре
H
Office Tower
На стадии
строительства
Under construction
Shore House
Яхт-клуб
Yacht Club
Marriott Hotel
На стадии
строительства
Under construction
• Backstage, restaurant with 300 seats
14
12
7
Многофункциональный
8
жилищно-деловой
9
комплекс “Манхэттен”
10
Mixed-use residential &
business complex
5
“Manhattan”
3
Holiday Inn
На стадии
строительства
Under construction
• Vegas City Hall, 1,500 seats, opening in 2016
6
• Amusement Park, opening in 2016
4
На стадии
строительства
Under construction
Многоуровневая парковка
Multi-storey car park
2
Вход
Еntrance
Океанариум
Oceanarium
На стадии
строительства
Under construction
Vegas Сити Холл
Vegas City Hall
На стадии
строительства
Under construction
Крокус Сити Молл
Crocus City Mall
Оранжерея
Garden centre
Мякинино
Myakinino
H
Forte
Bello
Твой Дом
Tvoy Dom
2
• Crocus City Mall
Вход
Еntrance
Правительство Московской области
Moscow Oblast Government
Областной суд
Courthouse
Vegas
• Oceanarium, opening in 2016
Вход
Еntrance
1
Офис Crocus Group
Crocus Group office
Экспо
Expo
1
Офис Crocus Group
Crocus Group office
Экспо
Expo
Экспо
Expo
2
3
Крокус Конгресс Холл
Crocus Congress Hall
Backstage
Ресторан
Restaurant
Твой Дом
Tvoy Dom
1
Крокус
Сити Холл
Crocus
City Hall
Nobu /
Rose Bar
• VEGAS
• Tvoy Dom (chain of hypermarkets)
Залы Halls 12-19
Залы Halls 5-11
Залы Halls 1-4
Парковка
на крыше
Rooftop
parking
H
Подземная
парковка
Underground
parking
Отель
Аквариум
Aquarium
Hotel
• Metro station Myakinino
• Aquarium Business Hotel with 225 rooms
• Parking for 21,000 vehicles
• Shore House Yacht club and several restaurants
МКАД MKAD
ВЪЕЗД ENTRANCE
ВЪЕЗД ENTRANCE
МКАД MKAD
Strogino
Строгино
ВЪЕЗД ENTRANCE
• Heliport
15
VEGAS
VEGAS is a chain of concept retail-entertainment complexes,
representing the newest generation in the international
commercial real estate market. VEGAS combines high quality
shopping with a wealth of amenities, entertainment options and
leisure activities for all its visitors.
VEGAS transforms the shopping experience into an adventure.
Its spectacular, unforgettable atmosphere pervades every aspect
of the complex — from its thematic zones to the wide assortment
of name brand merchandise — offering an innovative and inviting
entertainment destination for the whole family.
Total Area: 285,000 m2
• Cinema with 22 screening halls
• Parking for 2,800 vehicles (convenient access from either
side of the MKAD)
16
CONCERT HALLS OF CROCUS CITY
CROCUS CITY HALL
is a flexible and multi-faceted concert venue, built to the highest international standards with seating for over 7,000.
17
CONCERT HALLS OF CROCUS CITY
Restaurant Backstage
is a restaurant in Crocus City Hall. The spacious (700 m2) and luminous design of the restaurant features a concert hall with a big stage and 300 seats.
18
CONCERT HALLS OF CROCUS CITY
VEGAS City Hall
is a cutting-edge concert venue at VEGAS Crocus City, with 1,500 seats. It is slated to open in 2016.
19
VEGAS GAME ZONE
VEGAS Game Zone is a fantastic, memorable and world
class amusement entertainment destination. That keeps
in line with Vegas Crocus City’s rich heritage of
excitement, fun, luxury for business and pleasure.
Total area: 3, 000 m2.
Park will be launched in 2016
20
CROCUS CITY
OCEANARIUM
In 2016, VEGAS Crocus City will launch an oceanarium, with a total area of 12,000 m2.
21
CROCUS CITY AREA
DEVELOPMENT
Сrocus Group’s approach to development is successful because it
adheres to a holistic business strategy; the presence of a residential
and business complex in turn increases the interest of the Crocus
Group’s partners and clientele in the office and commercial center
located next door.
The company is continuing its development of Crocus City
accordingly. Among current plans for the satellite city is a mixed-use
residential and business complex (439,665 m2), comprised
of a 51-story office tower (158,000 m2) designed and outfitted with
the latest technologies; what will be the largest Holiday Inn in Europe
(87,015 m2), offering 1,000 rooms; and a Marriott Hotel (84,719 m2).
22
MARRIOTT HOTEL
Another world-famous hotel chains in the multifunctional complex will be
the Marriott Hotel, featuring 500 rooms and a total area of 84,719 m2.
The contract for its construction was signed in 2012.
23
HOLLIDAY INN
Largest Holiday Inn hotel in Europe, featuring 1000 rooms and a total area of 87, 015 м2.
It will also offer on-site conference and seminar facilities, a sports bar, two restaurants,
a cafe, and a fitness center.
24
CROCUS CITY
AREA DEVELOPMENT
MIXED-USE COMPLEX MANHATTAN
The company is continuing its development of Crocus City
accordingly. Among current plans for the satellite city is a mixeduse residential and business complex (439,665 m2), comprised
of a 51-story office tower (153,949 m2) designed and outfitted
with the latest technologies.
The residential complex at Crocus City will be located next
to Shore House on the waterfront, with direct access to the
Myakinino Metro Station. The project will consist of several
residential towers, housing more than 500 apartments (ranging
from 60 m2 to 135 m2), a restaurant (1,000 m2), a fitness center
and spa (1,000 m2), and two levels of aboveground parking and
six levels of underground parking, capable of accommodating
900 vehicles in total, with access to the multilevel parking garage
above the Myakinino Metro Station.
25
THANK YOU
FOR YOUR ATTENTION!