Annual Report 2015 - 2016

2015 I 2016
THE TOURIST ROUTE INITIATIVE
3
5
6
8
10
12
14
16
20
22
Foreword
Allmannajuvet - a unique attraction in Ryfylke
The tourist routes installations 2015-2016
National Tourist Routes at the Norwegian Museum of Travel and Tourism
Utsikten - the View - a new landmark at Gaularfjellet
New collaboration agreement concerning National Tourist Route Jæren
Tourist route architecture with international appeal
Finances and progress
Books about the National Tourist Routes
Taking advantage of trends
Front page: Allmannajuvet. (Photo: Per Berntsen)
2
FOREWORD
T
he work of developing 18 beautiful road stretches into National Tourist Routes is progressing at a steady pace. The Norwegian Public Roads Administration is on track
towards the goal of completing the National Tourist Routes attraction by 2024, provided that the initiative receives the necessary budget allocations in the years to come.
2016 will be an eventful tourist route year with many openings; the result of qualityconscious efforts and good collaboration for many years. The largest of the openings are
Skjervsfossen in Hardanger, Utsikten at Gaularfjellet and Allmannajuvet in Ryfylke. Smaller initiatives can be found at Jæren and along the road towards Havøysund. The most
thought-provoking artworks can be found along Atlanterhavsvegen and at Gaularfjellet.
Owing to regional and local funding, in agreed cost sharing arrangements, the Norwegian
Public Roads Administration was able to start up the construction of the first stage of
Vøringsfossen in 2015. With similar arrangements under way, we were also able to pursue
the plans for a new service building at the top of Valdresflye and to promote Gjende as a
national tourism icon.
Sognefjellshytta, which opened last autumn, is a good example of what the Norwegian
Public Roads Administration can achieve in collaboration with a quality-conscious and
goal-oriented private partner. Skjervsfossen illustrates how expertise and collaboration
across the Norwegian Public Roads Administration can yield exiting results.
The quality and good standard of the National Tourist Routes also rests on the level of
operation and maintenance. It is essential that measures on the road network to increase
mobility and safety are planned and implemented with consideration for the experience
of nature and landscape. Two agreements on operation, maintenance and administration
of the National Tourist Routes were signed by the Director of Public Roads, the county
administrations and the road regions in 2015, providing a solid foundation for offering
great experiences to tourists travelling by car along the National Tourist Routes.
Jan Andresen
Head of Section
Norwegian Public Roads Administration, Tourist Routes
Kleivodden, National Tourist Route Andøya. (Photo: Roger Ellingsen)
3
At the top: The new toilet building with parking facilities, securing the mountain (above left), and the installation of the
Gallery (above right). (Photo: Harald Christian Eiken, Silja Lena Løken)
4
Allmannajuvet - a unique attraction
in Ryfylke
Allmannajuvet is located in the middle of the rugged, raw and green landscape of Ryfylke. The area, with its abandoned zinc mines from the late
1800s, has inspired world renowned architect Peter Zumthor to create yet
another art installation along the National Tourist Routes.
T
he museum building, café and the toilet facility with parking, paths and steps will open in the
summer of 2016, after a long and arduous building process. Architects, engineers, electricians,
painters, carpenters and other professionals have contributed to an architectural artwork with
non-traditional solutions and uncompromising standards of accuracy. Extensive avalanche protection
measures have been constructed to protect workers, visitors and the installation itself.
Allmannajuvet is an important business initiative for Sauda Municipality. By agreement with the Norwegian Public Roads Administration, the municipality shall make sure that tourists travelling by car,
and others, are offered safe and good experiences and service. The responsibility includes operation
and maintenance of the buildings, the mine, paths and the area surrounding the attraction. Not least
is it important to attend to the safety along the mine trail through physical measures and procedures
for closing the trail when there is danger of falling rocks. We now have to determine how to go about it.
FACTS
The zinc mines in Allmannajuvet were in operation from 1882 to 1898, and 12,000 tons of ore
were produced during those 16 years. The ore was transported by steamboat along Saudafjorden to
S N I Tfirst
T B - B years, the ore had to be transported by packsadSwansea in England, where it was sold. In the
dle from the mines to the fiord. The horsesSnittcarried
gjennom den100
lengstekilos
delen av of ore; the men each carried 25 kilos.
trappen, fra platformen til elementet på
The workforce peaked at 168 persons.
toppen av bakken.
Towards the end of the 1980s, 90 years after the mine was closed, the old mining road was
restored by Sauda Municipality. If was a tough job, and the workers did everything employing the
old methods, without machines. In the summer of 1989, the restoration of the mining road was completed and it could be used for guided tours of the mine.
In 2002, world renowned architect Peter Zumthor was commissioned by the Norwegian Public Roads
Administration to design a tourist route installation in Allmannajuvet. Peter Zumthor’s plans for Allmannajuvet was first presented at Sauda Fjord Hotel in February 2004. Zumthor’s drawings were inspired
by the mining operation and hard work. The construction started in 2011. Zumthor is also the architect
behind Steilneset Memorial along National Tourist Route Varanger. This installation was opened in 2011.
Working on the Gallery. (Photo: Per Albert Rasmussen)
5
1
2
3
4
5
6
(Photo: Paul Hoff, Bjørn Andresen, Lars Grimsby, Jarle Wæhler, Tonje Tjernet / Illustration: Pile/Zohar Arkitekter and
Inge Dahlman, Landskapsfabrikken)
6
The tourist routes installations 2015-2016
2
016 will be an eventful tourist route year with many openings. In May, Skjervsfossen in Hardanger will open; offering hikes along the waterfall, rest areas and toilet facilities. Then, new
toilet and parking facilities near Orre in Jæren will open. The triangular viewing platform
at Gaularfjellet will open in June. In the autumn, the attraction Allmannajuvet in Ryfylke and the
artworks Columna Transatlantica along Atlanterhavsvegen and Mirage at Gaularfjellet will open.
OPENED IN 2015
Ersfjordstranda, Senja
Parking and toilet facilities
Landscape architect: Østengen og Bergo AS
Architect: TUPELO arkitektur AS
Torsnesstølen, Gaularfjellet
Art installation at the start of the hiking
path Fossestien
Artist: Marianne Heier
Opens: Autumn 2016
4 Sognefjellshytta, Sognefjellet
Lounge, reception, toilet and information
Architect: Jensen og Skodvin Arkitekter
Vadsø pier, Varanger
Birdwatching shed, parking
Architect: Biotope
OPENS IN 2016
Allmannajuvet, Ryfylke
Attraction, artwork and museum
Architect: Atelier Peter Zumthor & Partner
Opens: Autumn 2016
1-2 Skjervsfossen, Hardanger
Hiking path, rest area and toilet facilities
Landscape architect: Østengen og Bergo
Architect: Fortunen AS
Opens: May 2016
3 Utsikten, Gaularfjellet
Viewpoint, rest area and toilet facilities
Architect: Code
Landscape architect: Dronninga Landskap AS
Opens: June 2016
Orre, Jæren
Toilet and parking facilities
Landscape architect: Brandsberg-Dahls arkitekter
Architect: Arkitektkontoret Schjelderup & Gram AS
Opens: June 2016
Vevang, Atlanterhavsvegen
Art installation, footpath and parking facilities
Artist: Jan Freuchen
Landscape architect: Østengen & Bergo AS
Opens: Autumn 2016
Storberget, Havøysund
Viewpoint, information
Architect: PUSHAK AS
Completed 2016
WELL UNDER WAY
5 Vøringsfossen, Hardangervidda
Viewpoint and parking facilities at
Fossli Hotel
Architect: Carl-Viggo Hølmebakk
First building stage 2015-2017
CONSTRUCTION START UP 2016
6 Ureddplassen, Helgelandskysten
Viewpoint, parking and toilet facilities
Landscape architect: Landskapsfabrikken as
Architect: Haugen/Zohar Arkitekter AS
Skreda, Lofoten
Renovation of rest area
Architect: manthey kula
Torvdalshalsen, Lofoten
Toilet facilities
Architect: 70°N arkitektur
Austnesfjorden, Lofoten
Toilet facilities
Architect: 70°N arkitektur
Bukkekjerka, Andøya
Rest area, toilet facilities and footpath
Architect: Morfeus Arkitekter AS
7
The exhibition of the National Tourist Routes presents innovative architecture in beautiful landscapes.
(Photo: Trine Kanter Zerwekh)
8
National Tourist Routes at the
Norwegian Museum of Travel and Tourism
When the Norwegian Museum of Travel and Tourism in Balestrand opens in
the spring of 2016, the National Tourist Routes will become part of Norwegian travel and tourism history.
T
he new museum of travel and tourism is beautifully located in the picturesque municipality of
Balestrand. Cut into a rock, this national, magnificent building is an attraction in itself.
The main idea has been to incorporate the mountain in the museum’s architecture. The walls are
clean cut granite-gneiss mountain, the supporting walls have been carved, and the ceiling light that
trickles down between the main supporting walls give the exhibition room unique qualities.
The exhibition comprises nine large rotating visual display units with photos of beautiful architecture. The 9-metre long information wall in the 100 m2 room gives details about each of the 18 roads,
from Varanger in the north to Jæren in the south.
In the museum lobby, models of the attractions Stegastein (Aurlandsfjellet), Utsikten (Gaularfjellet), Vøringsfossen (Hardangervidda), Husøya (Senja) and Allmannjuvet (Ryfylke) will be displayed.
A tourist route slide show can be viewed in the museum’s cinema auditorium. The exhibition will
remain at the museum for the duration of 2108, and the curator for this exhibition has been Architect Carl-Viggo Hølmebakk.
The Norwegian Museum of Travel and Tourism’s permanent exhibition presents Norwegian travel
and tourism history and the development of Balestrand as a tourist village.
The Norwegian Museum of Travel and Tourism in Balestrand is designed by the architecture firm Askim og Lantto AS.
(Photo: Trine Kanter Zerwekh)
9
Advanced concrete work. The construction of Utsikten along National Tourist Route Gaularfjellet involves complex
reinforcement and casting work. (Photo: Lars Grimsby, Code arkitektur, Jarle Wæhler)
10
Utsikten - the View - a new landmark at
Gaularfjellet
Utsikten - the View - at Gaularfjellet rightfully carries its name. Here, among
1400-1500-metre high mountains, tourists travelling by car will be able to
enjoy the view of a powerful landscape; where the road winds it way up the
mountainside, one bend at a time.
F
rom 2016, the large triangular concrete slab with corners bent upwards will further enhance
the experience. The new viewpoint, located 700 metres above the ocean, has an amphitheatre,
toilet facilities and a magnificent view. Visitors may walk in the terrain, around the concrete
slab and, in some places, even underneath it.
In 2008, the Norwegian architecture firm Code won the competition to design Utsikten. Their
ambition was to make a functional object that exploits the qualities of the site to a maximum by
establishing several and various viewpoints and ways of moving around.
Building Utsikten has been quite challenging. The weather in the mountain is unpredictable, and the
transportation route for concrete, reinforcement and other material is long. The installations is anything but ordinary, so particular attention has been paid to framework, sheathing and reinforcement.
There is no electricity at the construction site, and a diesel aggregate has been used throughout the
construction period. And not least, the road is closed during the winter.
Construction client: Norwegian Public Roads Administration, Tourist Routes
Architect: Code arkitektur
Contractor:
Veidekke, distrikt Sogn og Fjordane
MILESTONES:
• Three participants entered the architect competition in 2008/2009, and Code won
• Pilot project (Code) in 2010
• Zoning plan startup (NPRA) in 2010, zoning decision in September 2011
• Test casting of concrete in the summer of 2012
• Building plan ready in 2013
• Announcement of tender for construction work, autumn 2013
• Construction start-up, spring 2014
• Opening, spring 2016
FACTS:
The concrete slab is approx. 900m2 and
80 cm thick
Concrete volume approx. 500m3
Reinforcement volume more than 1000 tons
Cantilever approx. 20 metres
Height above sea level 700 m
DESIGNER:
Architect: Code arkitektur represented by
Eivind Nygaard and Bjarne Ringstad
Consultant for civil engineering:
B Consult represented by Steinar Bjercke and
DIFK represented by Florian Kosche
Consultant for thermal, ventilation and
sanitary engineering:
Sweco represented by Liv Normann Andersen
Consultant for electrical engineering: Kåre Skallerud / ÅF represented by Morten Jensen
CONTRACTOR:
Veidekke Entreprenør AS and subcontractors
PRESENTATIONS:
• exhibited at La Galerie d’Architecture in Paris
in 2011
• presented at the Norwegian Concrete Day in 2015
• received Veidekke’s Scandinavian concrete
award in 2015
• will be displayed (a model) at the Norwegian Museum of Travel and Tourism in Balestrand
in 2016
11
At the top: Reve. (Photo: Roger Ellingsen). Above: The new toilet built at Orre. (Illustration: Schjelderup &
Gram arkitekter AS)
12
New collaboration agreement concerning National Tourist Route Jæren
From a Norwegian point of view, Jæren, with its stone fences, cultivated areas, sand dunes and beaches at the edge of the never-ending
ocean is an unusual and unique landscape. The beaches, lighthouses
and harbours offer great experiences whether it is summer and sunny
or autumnal wet and windy.
N
ational Tourist Route Jæren travels from Ogna in Hå Municipality to Bore in
Klepp Municipality. The driving experience is characterised by a vast and well
kept cultural landscape in which you can catch a glimpse of the ocean in the
horizon. There are few places along the main road that are suitable as tourist route
stops, and the plan for a tourist route initiative has therefore been slim.
In the autumn of 2015, the municipalities invited the Norwegian Public Roads Administration to present their ideas on how to develop the Jæren stretch as a tourist route.
A thorough analysis had been conducted and specific illustrations had been made in
advance and were presented by and enthusiastic landscape architect at office meetings and outdoors.
The municipalities’ initiative made the Tourist Routes Section put on its thinking cap.
A collaboration agreement about a joint lift is now being presented for public processing in the two municipalities. The aim of the agreement is to ensure financing and
progress of new tourist route stopping points along Jæren, so that the stretch can
defend its position as National Tourist Route in 2023.
For the tourist visiting Jæren, the beaches offer the greatest experience. The initiative must therefore promote the ocean experiences and the detours to beaches,
lighthouses and harbours.
The collaboration agreement comprises the following initiatives:
• Toilet and parking facilities and renovation of the beaches Borestranda, Refsnes-
stranda and Brusand.
• Small rest area at Hårr.
• Tourist route point with toilet facilities and possibly an artwork at Madland harbour.
• Harmonious information systems for the stretch.
• Revision of the signposting for Borestranda.
• Revisjon av vegskiltinga
Borestranda. (Photo: Helge Stikbakke)
13
1
2
4
(Facsimile of press material)
14
3
5
6
Tourist route architecture with
international appeal
Norway has long tradition of adapting buildings to nature and topography.
Rest areas and viewpoints, which each in their own way interprets moods
along the national tourist routes, attract extensive interest abroad.
T
he Tourist Routes Section frequently receives enquiries from foreign architects who want to
visit the National Tourist Routes on study trips. Their objective is to take a closer look at the
relationship between nature, culture, history and the architectural expressions. The architects
show great enthusiasm for the Norwegian intimate and personal relationship with nature, which is
the common denominator for the tourist routes locations.
To promote Norway and Norwegian business interests aborad is one of the foreign service’s most
important tasks. The Ministry of Foreign Affairs uses tourist route architecture to promote Norway
as a modern and innovative design and architecture nation. The National Tourist Routes attraction
is presented through presentations and exhibitions at various cultural programmes at the embassies and consulates.
Topics on design and architecture along the 18 National Tourist Routes is represented with the following exhibitions and presentations in 2015/2016:
• General Consulate St. Petersburg. Nordic Week. October 2015.
• OECD, Leipzig, International Transport Forum. May 2015.
• Nordic Council of Ministers. Nordic seminar "New Nordic Food". Copenhagen May 2015.
• The Royal Norwegian Consulate General in Murmansk. The Culture Festival Arctic Bird. April 2016.
• Embassy in Moscow. International design and architecture exhibition. Arch-Moscow. May 2016.
• Czech Republic. Travelling Exhibition Artscape Norway, Prague, Brno, Liberec. March-May 2016.
• The embassy in Ottawa is working on the exhibition that will be shown in the fall of 2016.
OECD, Leipzig, International Transport Forum, May 2015. (Photo: Trine Kanter Zerwekh)
15
Finances and progress
T
he development of the National Tourist Routes attraction started in 1994, on an initiative
from the Storting to take a closer look at the combination of road and tourism. In 1998, based
on the results of the pilot project, the Storting gave the Norwegian Public Roads Administration the all clear to pursue the initiative. The initiative has since been pursued by the government
and the Storting through generations of National Transport Plans and the annual central government budgets from the Ministry of Transport and Communications.
In 2012, the 18 road stretches were signposted as National Tourist Routes even though the initiative
was just halfway completed. The aim is for all the measures to be completed and the road stretches
to emerge as integrated parts of the National Tourist Routes attraction in 2023.
The Norwegian Public Roads Administration has initiated completed renovation and quality improvement of 10 particular attractions along the National Tourist Routes. Most of these attractions have,
through the course of many years, been used as beacons in the marketing of the Norwegian tourism product, despite considerable wear and tear, insufficient adaptation and poor safety. The cost
estimate for the planning and implementation of these 10 attractions is NOK 1285 mill in 2016. The
financing is planned as follows: NOK 1079 mill from National Tourist Routes and NOK 206 mill. from
other public participants.
10 LARGE ATTRACTIONS
NATIONAL TOURIST ROUTE
COUNTY
OPENING YEAR
Gudbrandsjuvet
Geiranger-Trollstigen
Møre og Romsdal
Steilneset
Varanger
Finnmark
2011
Trollstigen
Geiranger-Trollstigen
Møre og Romsdal
2012
Steinsdalsfossen
Hardanger
Hordaland
2014
Eldhusøya
Atlanterhavsvegen
Møre og Romsdal
2014
Allmannajuvet
Ryfylke
Rogaland
2016
Vøringsfossen
Hardangervidda
Hordaland
2020
Gjende
Valdresflye
Oppland
2021
2010
Torghatten
Helgelandskysten
Nordland
2022
Låtefossen
Hardanger
Hordaland
2022
RESOURCE INPUT FOR COMPLETION OF ANTIONAL TOURIST ROUTES (NOK MILL 2016)
National Tourist Routes
Invested
1994 - 2013
Input
2014 - 2017
Input
2018 - 2023
Total
1994 - 2023
1638
674
1080
3392
Ressursinnsats for fullføring av Nasjonale turistvegar
16
Other
192
138
140
470
Total
1830
812
1220
3862
SCHEDULED PROGRESS 1994-2023
Stretch
Lenght
NT-grants
(km) ( NOK mill. 2016 kr)
Invested up to and including 2015, 2017 and 2020
(percentage of 1994-2023)
Rondane
75
101
Valdresflye
49
154
Jæren
41
50
Ryfylke
183
270
67
300
158
288
Hardangervidda
Hardanger
Aurlandsfjellet
47
71
Gaularfjellet
114
120
Sognefjellet
118
100
Gamle Strynefjellsvegen
27
62
Atlanterhavsvegen
36
165
Geiranger - Trollstigen
104
556
Helgelandskysten 433
326
Lofoten
230
180
Andøya
58
58
Senja
102
91
Havøysund
Varanger
67
65
160
244
2059
3199
0%
50 %
19942015
100 %
20182020
20162017
DEVELOPMENT OF THE CONTENT OF THE TOURIST ROUTE SECTIONS
Types of measures Number of completed measures by the end of
Large attractions
Rest areas / viewpoints
Artworks under the auspices of the National Transport Plan
Other initatives
Total 2013
2017
2023
3
6
10
83
96
161
4
6
15
39
47
57
129
155
243
Additional costs for renovation and further development of completed measures will require additional
funds. Up to and including 2013, 17 of the 128 measure have been improved. In the four-year period
2014–2017, this applies to two stopping points along the tourist routes. Most of these originate from the
Tourism and Travel Project 1994–1997. Follow-up of the large attractions will add costs. As will the work
of clearing the viewpoints and setting out tourist route furniture and rubbish bins at smaller stopping
points.
17
TOURIST ROUTE TURNOVER 2006 – 2013 AND 2014 – 2017 (2016 NOK)
National Tourist Routes
Others
250
200
150
100
50
0
2006 2007 2008 2009 2010
2011
2012
2013
2014 2015
2016
2017
Funds from other participants up to and including 2013 are, to a great extent, connected to the large attractions Gudbrandsjuvet, Trollstigen, Steinsdalsfossen, Eldhusøya and Allmannajuvet. For the period 20142017, funds from other participants amount to NOK 138 mill. This comprises tourist route related business
projects (NOK 15 mill.), ordinary allocations for rest areas and service buildings of tourist route quality (NOK
37 mill.) as well as contributions to tourist route measures (NOK 85 mill.). The largest contributions are
regional and local contributions to Vøringsfossen, Gjende and Flye 1389 (at the top of Valdresflye).
The level of the National Transport Plan funding is built on allocated budget up to and including 2016, and
presupposes that the level of allocation in 2016 is continued in 2017 in order to ensure rational progress
at Vøringsfossen.
THE TOURIST ROUTE INITIATIVE 1994-2023 - COUNTY DISTRIBUTION (2016 NOK)
County
Hedmark
Oppland
Rogaland
Hordaland
Buskerud
Sogn og Fjordane
Møre og Romsdal
Nordland
Troms
Finnmark
Total
Length
km
69
127
212
219
18
227
137
722
102
226
2059
1994-2015
NOK mill.
53
88
237
251
0
166
638
262
48
220
1963
2016-2023
NOK mill.
41
175
124
491
3
113
91
286
36
72
1430
1994-2023
NOK mill.
94
263
361
742
3
279
729
549
84
292
3392
The large initiatives in Møre og Romsdal, Hordaland, Oppland and Finnmark must be seen in light of the
development of eight of the 10 large attractions. The last two are located in Oppland and in Rogaland.
Nordland is the country with the largest number of km of tourist route.
18
ROAD SECTIONS AND LENGTHS IN 2015
Name
National Tourist Route
Length (km)
Rondane
Venabygdsfjellet - Enden – Folldal, Sollia kirke - Enden
75
Valdresflye
Garli – Hindsæter with detours to Gjende
49
Jæren
Ogna – Bore
41
Ryfylke
Oanes – Sauda – Hordalia with new road across Sandsfjorden and
detour to Sand
183
Hardanger
Granvin – Steinsdalsfossen, Norheimsund – Tørrvikbygd
Jondal – Utne, Kinsarvik – Låtefoss
158
Hardangervidda
Eidfjord – Haugastøl
67
Aurlandsfjellet
Aurlandsvangen – Lærdalsøyri
47
Sognefjellet
Lom – Gaupne
108
Gaularfjellet
Balestrand – Eldalsosen – Moskog, Eldalsosen - Sande
114
Gamle Strynefjellsvegen
Grotli – Videsæter
27
Atlanterhavsvegen
Kårvåg – Bud
36
Geiranger – Trollstigen
Langevatn – Sogge bru
104
Helgelandskysten sør
Holm – Godøystraumen, with detour to Torghatten
433
Lofoten
Å - Raftsundet with detours to Nusfjord,
Vikten, Utakleiv, Unstad, Eggum and Henningsver 230
Andøya
Bjørnskinn – Andenes
58
Senja Gryllefjord – Botnhamn with detour to Mefjordver and Husøya
102
Havøysund
Kokelv – Havøysund
67
Varanger
Varangerbotn – Hamningberg
160
Total
2059
Of the total length of 2059 km, 427 km will be national road and 1632 km will be county road.
From 2016, the ferry between Sand and Ropeid will be replaced by a bridge across Sandsfjorden. National
Tourist Route Ryfylke will then follow county road 46 from Lovraeidet to the intersection with county
road 520 at Ropeid, while national road 13 from Lovraeidet to Sand with adjacent arm to the urban area
will be signposted as a detour. From 2016, Skjervsfossen with adjacent road (previously national road)
along national road 13 between Granvin and Voss will be signposted as National Tourist Route.
ALLOCATION OF FUNDS
Joint expenses
Tourist Routes
Advisory services, quality assurance and image-building
Initiatives along the road stretches
Planning and construction of stopping points
Tourist route information and equipment
Renovation of existing stopping points
Planning assistance to other participants
Allocation
2015
22,6
15,2
7,4
122,4
112,5
4,4
5,4
0,1
145,0
2016
22,3
15,6
6,7
152,7
141,5
3,9
6,8
0,5
175,0
The joint expenses amount to approx. 15% of the annual allocation. Renovation of existing stops is
required in order to maintain the quality of the National Tourist Routes attraction. The need will increase
with time and as an increasing number of installations are completed.
19
20
Books about the National Tourist Routes
«Detour – Architecture and Design along 18 National Tourist Routes in Norway» was first published in 2006 in connection with the international travelling exhibition «Omveg/Detour». In 2016, the fifth edition of the book will be
published.
T
he new edition will be published as an
independent book with a new design. The
book will present several new rest areas
and viewpoints, as well as a selection of previous tourist route stopping points. The book is
published in collaboration with the publishing
house Forlaget Press, and it will be available in
bookstores in the autumn.
The art is an important part of the National Tourist Routes attraction, and for each art installation, there is a book about the artwork and the
artist. The books are article collections with
contributions from internationally acclaimed
art critics. The books are published by Forlaget
Press and are launched internationally.
Four books about the artworks along the
National Tourist Routes have been published,
and the fifth one is currently being revised.
- «Steilneset Memorial»,
Louise Bourgois/Peter Zumthor, Varanger. 2011
- «Den» Mark Dion. Gaularfjellet. 2012
- «Rock on Top of Another Rock»,
Peter Fischli/David Weiss, Valdresflye. 2012
- «Columna Transatlantica»,
Jan Freuchen Atlanterhavsvegen. 2015.
- «Mirage» by Marianne Heier. Gaularfjellet. 2016
«Norway's most beautiful road trips» was
published in 2014 by the Norwegian Automobile Federation (NAF), and it is a presentation
of Norway’s 18 National Tourist Routes with
maps and reviews of the travel destinations and
sights.
«Views - Norway seen from the road 1733
-2020» is the documentation book from an
exhibition with the same name at the National
Museum - Architecture in 2012. Published by
Forlaget Press.
«Architecture and Landscape in Norway» by German photographer Ken
Schluchtmann was published in 2014 by
Hatje Cantz Publishers.
21
GUEST WRITER. Gro Lundby was county mayor in oppland 2011-2015 and mayor in øystre slidre municipality in the
period 2003-2011.
Taking advantage of trends
A a couple of years ago, I attended an interesting lecture by the marketing manager
at Color Line. He placed particular emphasis on the trends in tourism, stating “go
culture” and “go architecture” as the most important ones. I have experienced this
myself, as mayor of a small mountain municipality in Valdres, and as county mayor
of the mountainous Oppland County. The tourists are asking for more than a bed
and a large dining area. They want experiences. They want their souls to be touched.
T
here are many spectacular sights to visit in Norway. However, the trip itself can also yield experiences and leave impressions. Aesthetics, boldness, curiosity, surprise and spectacular scenery
are key words that describe the national tourist routes I know. It is fun to watch people stop at
an architectural or artistic installation and raise their eyebrows in surprise, while at the same time
engage in eager discussions. At that point, we have accomplished a lot. We have reached out and
touched something in someone. Being challenged at what we think is reasonable and pretty and natural is exiting.
I believe in striking a chord with the visitor. If the tourism industry works in a professional and systematic manner when it comes to marketing and building experiences around the tourist routes, we will
have even more satisfied guests. They will share their experiences on Facebook and at family dinners.
They will return. However, the tourism industry must the one setting up the cash register. And the
industry must be in charge of organising the experiences. The tourist routes have nourished these
thoughts. Creativity is contagious.
The projects require large cost sharing arrangements. Valdresflye, Gjende and Sognefjellshytta are
examples of how the surrounding municipalities, the businesses that see the potential, the county
administration as regional development participant and the State that owns the projects all have to
contribute. The county governor and other authorities that administer natural
resources must also enter into these projects with solution oriented attitudes.
Many things are possible as long as the process and dialogue are good. Our
joint project is to get more people to use and take pleasure in the Norwegian
nature.
I am pleased that we have been able to established these cost sharing arrangement in Oppland County; that we have challenged each other to go just a little bit further to be able to implement the projects. Many participants have
engaged in discussions. This always takes time. But most of the time, it results
in a project in which each member feels ownership and pride. And on top of it
all, we get aesthetic experiences that enrich life.
GRO LUNDBY
Valdresflyee 1389. (Illustration: Knut Hjeltnes Sivilarkitekter MNAL)
22
HAVØYSUND
VARANGER
SENJA
ANDØYA
LOFOTEN
HELGELANDSKYSTEN
ATLANTERHAVSVEGEN
GEIRANGERTROLLSTIGEN
GAMLE STRYNEFJELLSVEGEN
GAULARFJELLET
AURLANDSFJELLET
RONDANE
SOGNEFJELLET
VALDRESFLYE
ØMERKE
ILJ
T
M
JÆREN
0
64
Tryk
ksak
16-1272 [email protected]. Front page photo: Roger Ellingsen
RYFYLKE
1
HARDANGERVIDDA
24
HARDANGER