Media Kit - Cottage Life

Six issues per year
986,575 readers (pmb 2014 Fall)
Dual home-owners
Integrated solutions including print,
television, digital, social & consumer shows
Media Kit
2015
Connect with our affluent
& receptive readers with
Cottage Life’s brand power
An iconic Canadian lifestyle deserves an
iconic Canadian brand. For more than
25 years, Cottage Life has provided that
inspiration to millions of Canadians.
How did we get so popular?
•W
e’ve won more than 130 national and international
editorial and art awards. Translation: we’re fun to read
and full of great photos. We have amazing writers, who
create interesting and informative articles. We provide a
ton of useful tips for cottagers and outdoor lovers, cooks,
renovators, decorators, DIYers, boaters, and more…
•W
e offer great contests that encourage participation,
and drive readers to our website and to yours.
•W
e talk about happy things. Your ad viewers will be in a
relaxed and receptive frame of mind.
•W
e offer a full cycle of interaction – from the magazine to
the website to the consumer shows to TV and back again.
Influential.
Trusted.
Effective.
The seasons may change, but Cottage Life readers are a passionate
group who are open to your brand messaging all year long.
•B
est Magazine of the Year, 2014 National Magazine Awards
• 9 6% keep Cottage Life for future reference; 85% keep it for 12+ months
•R
eaders spend an hour on average with the magazine, providing
great visibility for advertisers
• 8 2% renew their subscription (industry standard is 63%)
Meet Our Readers
Media Kit
2015
LIFESTYLE Cottage Life readers are busy! They’re
planners and doers who embrace the idea of owning a
vacation home and sharing it with family and friends.
For many, it’s the most important aspect of their
hectic lives. The expenditures across a wide variety of
consumer products speak to their desire to entertain
and relax in style.
FAMILY & FRIENDS It’s not unusual for a cottage
to be used by three generations of family at one time.
And that’s the appeal – bringing everyone together for
shared memories and good times. And when it’s not
family, it’s friends of cottagers who pack the highways
each weekend. It’s no wonder cottaging is the number
two vacation activity in Canada.
AFFLUENT Cottage Life readers are high-income
earners who can afford to maintain and manage two
properties. As such, they tend to be managers, business
owners and professionals.
GREEN Cottagers by nature are a brighter shade of
green. And products that promote a healthier or greener
planet are welcomed by our readers who will not only use
them, but promote them to their friends and neighbours.
THE GOOD LIFE Cottage Life readers outspend average
Canadians in hundreds of categories. Let us provide
research on your product and our fit.
“Cottage Life readers are highincome earners who can afford to
maintain and buy for two properties”
Six Issues
Strong in 2015
National audience
National circulation
Publishing frequency
986,575
73,907
6× per year
Highest % increase of any
national magazine 2014
Fall over 2014 Spring
72% subscriber base
Delivered to the
home address
Source: PMB Fall 2014
Source: Spring 2014 ccab
Media Kit
2015
Fast Facts
Total readership: 986,575
CCAB paid circulation: 73,907
• Published six times per year
• Delivered to the home address
Reader Profile
Male
Female
Average age
Average HHI
55%
45%
46.7
$95,410
Source: pmb 2014 Fall
Cottagers strongly index in the following categories!
ACTIVITIES Gardening, photography, boating,
ATVing, camping, fishing, golfing, skiing, traveling
COTTAGE IMPROVEMENTS & DIY Renovating,
decorating, tool purchases, home-furnishing purchases
for inside and outside
FINANCIAL Have mutual funds, securities valued
at $100K, two or more credit cards, $1,000 credit card
expenditures per month and more
AUTOMOTIVE Own 2+ cars, vans or pick-ups per
household
FOOD & ENTERTAINING Enjoy entertaining at home
or the cottage, spend $200 per week on groceries
ALCOHOL CONSUMPTION Enjoy wine, premium-priced
beer, spirits
Circulation Highlights
97% of subscribers pay in full with order
82% renew their subscription
Subscribers spend 60+ minutes reading each issue
For advertising information:
130 Merton St., Suite 200
Toronto, ON m4s 1a9
T 416 646-4434
E [email protected]
2015 Editorial Lineup
The Real Estate Issue (Spring)
The Advice Issue (May)
Our popular annual issue explores the current
state of the real estate market:
• Is this a good time to invest?
• Where are the best bargains in Canada?
• What to buy with retrofitting in mind
This issue is chock full of the best advice
for the Spring season – from an ATV buying
guide and how to choose the best boat prop
to opening up the cottage and getting the
systems ready for the season.
Tips to protect the cottage from spring storms.
Whale-watching from a spectacular
oceanside cottage community.
Project: Up close and personal with the stars
of the hit series Brojects, the ultimate DIYers.
Decor & Design: Dynamic duo Colin & Justin
are back with a six-part series revealing their
latest cottage fixer-upper renovation.
Workshop: Tool reviews and security tips.
Decor & Design: Part two of Colin & Justin’s
amazing cottage reno reveal.
Food & Grilling: Updated, healthy coleslaws,
steak grilling, the pickle juice trend, and
time-saving family-friendly recipes.
Food & Grilling: Fabulous fresh fish
sandwiches, wasabi ideas, best herbs to grow
this season, plus Canada’s best-kept rye
whisky secret.
SPACE CLOSE: JANUARY 20 | ON SALE: MARCH 9
SPACE CLOSE: MARCH 3 | ON SALE: APRIL 20
The Hot Issue (Early Summer)
The Family Issue (Summer)
Find out what made this Summer’s hot list:
The ultimate Summer Guide to fun & family.
• Sizzling famous BBQ grill guide featuring
pizzas, seafood, smokehouse-style beef ribs
• Complete buying guide to elegant and
functional outdoor firepits
• Workshop’s hot list features the latest in
outdoor maintenance and deck cleaning
This issue is packed with the best tips and
tricks for keeping the little ones safe, happy,
and entertained at the cottage, featuring the
latest in games, books, and more.
Decor & Design: Colin & Justin’s hot list has
the top decor trends and products.
Workshop: Fishing gear tune-up.
Entertaining: Canada’s own Trish Magwood
shows us the recipe for simple, no-fuss
cottage hosting this summer.
Plus, not to miss: Sex and romance – in a
canoe!
SPACE CLOSE: APRIL 14 | ON SALE: JUNE 1
Boating: How to dock the family pontoon
boat and building a stairway to the lake.
Colin & Justin’s amazing reno reveal, part 4.
Food & Grilling: The perfect porterhouse
steak, time-saving breakfasts, and the best
lemonades. Plus food product reviews, easy
recipes for families, and expert tips.
SPACE CLOSE: MAY 25 | ON SALE: JULY 13
The Building Issue (Fall)
Canadians Love Winter (Winter)
Building a cottage from scratch?
Cottagers love the beach so much that they
visit during the winter – prime surf season on
the west coast.
This informative issue will cover everything
you need to know from foundation to kitchens
and baths – even designing your own place
using a building kit.
Plus a DIY cottage adventure in Nunavut.
Project: The ultimate DIY – installing a
gorgeous tongue-and-groove ceiling.
Boating Show Preview: Multi-page section
celebrating Canadian manufacturers, dealers,
and accessories.
Colin & Justin continue to reveal their new
Haliburton fixer-upper.
The final reveal for Colin & Justin’s Haliburton
cottage makeover.
Workshop: Closing the cottage for the
season and small-engine maintenance.
Workshop: Best gear gifts to give this
season, plus project design tips.
Food & Grilling: New garlic varieties and
how to use them, Oktoberfest cheese spread,
grilling venison, cottage drinks.
Food & Grilling: Entertaining this holiday
season – easy and elegant gifts, favourite
winter drinks, and classic steakhouse salad.
SPACE CLOSE: JULY 23 | ON SALE: SEPTEMBER 14
SPACE CLOSE: OCTOBER 2 | ON SALE: NOVEMBER 23
Blue Ant Media
130 Merton St., Suite 200
Toronto, ON m4s 1a9
416 646-4434
2015 National Advertising
National Advertising Rate Card No. 28. Effective January 1, 2015
2015 National Rates (Gross)
National advertisers will see their ad in both the print and digital edition of Cottage Life
Full Page
1×
3×
6×
$13,500
$13,000
$12,500
DPS
25,250
24,500
23,750
IFC Spread
29,000
28,200
27,350
IFC
17,425
16,900
16,500
IBC
14,750
14,300
13,900
OBC
17,425
16,900
16,500
²⁄³ Page
9,950
9,700
9,400
Jr. Page
9,300
9,000
8,800
½ Page
8,500
8,300
8,100
¹⁄³ Page
6,650
6,450
6,300
15,300
14,850
13,900
½ Page Spread
2015 Publishing Schedule
Issue
Spring
May
• Real Estate Issue
• The Advice Issue
Early Summer
Summer
Fall
• The Hot Issue
• The Family Issue
• The Building 101 Issue
Winter
• Canadians Love Winter Issue
Space Closing
Material Closing
Newstand
January 20
February 3
March 9
March 3
March 17
April 20
April 14
April 28
June 1
May 25
June 8
July 13
July 23
August 7
September 14
October 2
October 19
November 23
In every issue:
✓ Boating
✓ Workshop DIY
✓ Fabulous food, décor & design tips from Colin & Justin
• ADVERTISE WITH US:
[email protected]
For advertising information:
130 Merton St., Suite 200
Toronto, ON m4s 1a9
416 646-4434
2015 National Advertising
Mechanical Specs
Mechanical Specs (National Advertising)
MECHANICAL INFORMATION
STANDARD UNIT SIZES
Printing Method
Computer-to-Plate / Web Offset
Bindery Method
Perfect Bound
Book Trim Size
8" × 10.875"
Non-Bleed Page
7" × 10"
Bleed Page
8.25" × 11.125"
Bleed ½ Page
8.25" × 5.5625"
Non-Bleed DPS
15" × 10"
Bleed DPS
16.25" × 11.125"
Safety Margins: Keep .25" safety margin in from edge on all live matter. Allow
additional .125" gutter safety per page on live matter that crosses the gutter.
DIGITAL REQUIREMENTS FOR ADVERTISING MATERIAL
Cottage Life will not assume any responsibility for advertising reproductions
that do not conform to the mechanical specifications listed here. All ads must
be supplied digitally.
• We only accept PDF-X1a files (ensure that files are 300 dpi).
• Document built to trim size must include .125" bleed.
• Images should be a minimum resolution of 300 dpi @ 100% size.
• All RGB images must be converted to CMYK.
• All spot colours (pantone) must be converted to CMYK.
• Type should be a minimum of 8 point. Reverse type less than 12 point is not
suitable for reproduction. Cottage Life is not responsible for reproduction of
type in size smaller than those mentioned above.
• Ink density for all four colours must not exceed 280%.
• Supply single pages and not spreads. Single pages should be no more than
trim plus bleed.
• Supply ad material via AdDirect ad portal. Must be accompanied by a
colour proof (see proofing requirements below) generated from the supplied
PDF-X1a file.
• Please be sure to include trim, crop marks and bleed on your proof.
• Advertisers and/or advertising agencies assume full responsibility for all
content of advertisements and any claim made against Cottage Life because
of such content.
• Cottage Life reserves the right to refuse any or all copy deemed by Cottage
Life to be unsuitable.
• All advertising materials will be destroyed by Cottage Life if not requested
within one year after date last used.
PROOF REQUIREMENTS
• Cottage Life will not be responsible for ad reproduction if correct proof is not
supplied.
• SWOP certified hardcopy proofs such as EPSON or FUJI are required as a
colour accurate guide for reproduction.
• Hardcopy proofs are also required for ads submitted via Ad portal and FTP site.
• Note: Any and all colour proofs are only an approximation of colour
reproduction.
• Refer to DMAC standards for further requirements at
http://magazinescanada.ca/dmacs.php
Cottage Life office: 54 St. Patrick Street, Toronto, Ontario M5T 1V1,
Attn: Production Department
Production Manager
Jodi Brooks
416-599-2000 ext. 222
[email protected]
Assistant Production Manager
Denise Gray
416-599-2000 ext. 291
[email protected]
Ad Size
Non-Bleed
Trim Size for
Bleed Ads
Full Page
7" × 10"
8" × 10.875"
²∕³ Page
4.5" × 9.75"
4.9375" × 10.875"
4.5" × 7.375"
n/a
Jr. Page
½ Page (horizontal) 6.8125" × 4.8125"
8" × 5.3125"
¹∕³ Page (vertical)
¹∕³ Page (square)
2.1875" × 9.75"
2.6875" × 10.875"
4.5" × 4.8125"
n/a
DPS
15" × 10"
16" × 10.875"
½ Page Spread
15" × 4.8125"
16" × 5.3125"
AdDirect Upload Information
Visit the AdDirect homepage to take
a tour on how to upload your ad
using the preflight portal system.
addirect.sendmyad.com
PAYMENT TERMS
Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must
pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication date,
first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.
COPY AND CONTRACTS
a.No cancellations accepted after space closing date.
b.Rates quoted are for space only and assume Advertiser supplies final files meeting Publisher’s
specifications.
c.All contracts, material, and insertion orders are to be sent to Cottage Life magazine, 54 St.
Patrick Street, Toronto, Ontario m5t 1v1. The Publisher will not accept responsibility for
material lost or damaged en route.
d.Frequency discounts are based on a contract period of 12 consecutive months commencing with the
Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.
e.Earned rates will apply, except when the use of smaller units lowers the total campaign cost
below the amount that the larger units reached at their earned rate.
f.The acceptance or execution of an order is subject to the Publisher’s approval.
g.The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts,
orders, or copy instruction that conflict with the Publisher’s policies.
h.All advertising is published upon the understanding that the Advertiser and the Advertising
Agency assume full liability for all electronic advertising material submitted, printed, or published.
i.The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and
severally liable for such monies as are due and payable to the Publisher.
j.The liability of the Publisher for any error for which it may be held legally responsible will
not exceed the cost of the space. The Publisher specifically assumes no liability for errors in
the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility
for any error caused as a result of bookings or advertising material received not according to
specifications or after material closing date.
k.All advertising insertion orders are subject to the condition that the Publisher shall have no
liability for failure to execute accepted advertising orders because of acts of God, governmental
restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control
(whether like or unlike any of those enumerated herein) which prevent the Publisher from
partially or completely producing, publishing, or distributing Cottage Life.
l.The Publisher will not be responsible for any advertising materials not requested for return
within one year of previous usage.
m.All advertising material produced by Cottage Life will remain the property of Cottage Life until
paid for, in full, by the Advertiser.
n.The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on
any materials submitted later than the scheduled material closing date.
For advertising information:
130 Merton St., Suite 200
Toronto, ON m4s 1a9
416 646-4434