media pack 2015/16

MEDIA
PACK
2015/ 16
MEDIA
PACK
2015/ 16
THE
GLOBAL REACH
MEN’S HEALTH INTERNATIONAL
B I G G E S T M E N ’ S L I F E S T Y L E P R I N T & D I G I TA L B R A N D I N T H E U K
With 41 international editions and
35+ MILLION READERS, 65 COUNTRIES
KEY REGIONS:
dynamic websites worldwide, Men’s
Health is the world’s largest men’s
lifestyle magazine brand.
From the first international launch in
UK
THAILAND
KAZAKHSTAN
SOUTH KOREA
ECUADOR
OMAN
USA
RUSSIA
MALAYSIA
SPAIN
MEXICO
QATAR KUWAIT
NEDERLANDS
THAILAND
PERU
UAE
1995, Men’s Health has seen unparalleled
international success and has established
itself as a true global brand - one that
GERMANY
OTHER
REGIONS:
delivers for readers, online, tablet and
mobile users, and advertisers.
CHINA
AUSTRALIA
PHILIPPINES
TURKEY
PUERTO RICO
BRAZIL
BULGARIA
POLAND
UKRAINE
VENEZUELA
FRANCE
CROATIA
PORTUGAL
ARGENTINA
BAHRAIN
INDIA
GREECE
ROMANIA
CHILE
JORDAN
ITALY
HUNGARY
SERBIA
COLOMBIA
SAUDI ARABIA
SOUTH AFRICA
INDONESIA
SINGAPORE
DOMINICAN
REPUBLIC
LEBANON
The editorial ethos is founded upon
empowering readers to achieve success in
every facet of their lives. We call this
service journalism.
The Men’s Health audience are high
achievers who recognise that health isn’t
just about physical fitness, it’s an attitude
to all aspects of life. Men’s Health readers
understand that making small changes to
their everyday lives, will reap big benefits.
MEDIA
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2015/ 16
“
ABOUT
MEN’S HEALTH
M E N ’ S H E A LT H I S T H E M A G A Z I N E F O R A C T I V E , S U C C E S S F U L ,
I NTE LLI G E NT M E N WH O WANT TO MAKE TH E M OST O F TH E I R
PHYSICAL, PROFESSIONAL AND EMOTIONAL LIVES. WE GIVE
MEN THE TOOLS THEY NEED TO MAKE THEIR LIVES BETTER.
TOBY WISEMAN
Editor
”
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2015/ 16
MARKETING
STATISTICS
PRINT & DIGITAL CIRCULATION TOTAL ABC
DIGITAL
DESKTOP ONLY
899,
91 2
USE RS
3,055,800
PI ’S
11%
13%
47%
200,156
T O TA L D I G I TA L S TAT S
2M,02
5 ,000
O N T H LY U S E R S
6 , 301 ,707
M O N T H LY P A G E V I E W S
29%
READERSHIP
48%
1,047,000
27%
5%
27%
S O U RC E : N R B O CT- S E P ‘ 14
48%
AB
378 ,000
21%
7%
24%
SOURCE: ABC JUL-DEC ‘14
ABC1
48%
704 ,000
25%
5.5%
21%
S O U RC E : N R S O CT- S E P ‘ 14
TABLET
MOBILE
894,693
USE RS
2,317,417
PI ’S
230,795
USE RS
928,436
PI ’S
S O U R C E : 2 0 1 4 G O O G L E A N A LY T I C S ( AV E F O R T H E Y E A R )
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2015/ 16
BRAND REACH
CROSS PLATFORM
PRINTED
MAGAZINE
ENHANCED
TA B L E T
EDITION
DESKTOP
AV E R AG E
PER MONTH
MOBILE
OPTIMISED
WEBSITE
TA B L E T
OPTIMISED
WEBSITE
NEWSLETTERS
SOCIAL
MEDIA
EVENTS
200,156
9,490
899,912
894,693
230,795
117,725
487,363
25k
928,436
98,OOO
232,000
circulation
1,047,000
SOURCE: TGI GB 2014 Q4 (JULY 2013 - JUNE 2014) SOCIAL MEDIA STATS AS OF APRIL 2015
million readers
(NRS PADD data)
subscribers
users
users
3,055,800 2,317,417
page views
page views
users
page views
best of the week (every Friday) facebook
style counsel subscribers
(fortnightly on Thursdays)
27,OOO
daily upgrade (daily Mon-Fri)
twitter
people regularly attend
MH events
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2015/ 16
AUDIENCE
PROFILE
PRINT
DIGITAL
15-24
281,000
(27%)
35-44
237,000
(23%)
M E N ’ S H E A LT H A G E
PRINT
45-54
110,000
(10%)
18-24
168,000
(24%)
25-34
341,000
(33%)
25-34
226,000
(32%)
M E N ’ S H E A LT H A G E
D I G I TA L
55+
77,000
(7%)
55+
70,000
(10%)
35-44
215,000
(30%)
SOURCE: TGI GB 2015 Q1
ABC1
710,000
(68%)
AB
361,000
(35%)
C1
349,000
(33%)
M E N S H E A LT H . C O . U K U S E R P R O F I L E
C2
220,000
(21%)
SOURCE: COMSCORE JAN 2014
M E N ’ S H E A LT H R E A D E R P R O F I L E
ABC1
543,000
(76%)
AB
289,000
(41%)
C1
254,000
(36%)
C2
86,000
(12%)
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2015/ 16
KEY
INFORMATION
PRINT
DIGITAL
Men’s Health is the UK’s best-selling men’s
magazine acts as a warm, wise and witty
Menshealth.co.uk is the UK’s biggest
magazine, catering to an upmarket,
friend to point him in the right direction.
upmarket men’s lifestyle website.
aspirational audience. While true to its
founding core values of health and fitness,
With a broad range of categories from
In addition to the main magazine,
health & fitness to style & grooming,
Men’s Health is a sophisticated and modern
Men’s Health also produces PT+, an
to travel and finance, menshealth.co.uk
brand that takes a holistic view of wellbeing.
authoritative and functional muscle
provides a fully interactive lifestyle
It incorporates high-quality editorial on
and fitness supplement, five times a year;
offering, and extends online the
nutrition, relationships, careers, grooming
an Autumn/Winter and Spring/Summer
content formula that has made
and style alongside hard health information
Guide to Style; Urban Active, a biannual
Men’s Health, the magazine, one of the
and expert-designed training plans. Its
luxury sports fashion magazine; and
publishing success stories of the last
mission is to deliver
Synchronised, an
actionable, inspirational
annual luxury watch
advice to its readers with
guide. In 2015 we have
humour and style.
added to this
of interactive tools, picture galleries,
complementary
self-tests, surveys, competitions,
portfolio with Epicure,
video content, and our user forums.
little older than the
a magazine that looks at
We provide a number of integrated
average men’s magazine
the finer-end of food
and flexible advertising solutions
reader and a little more
and nutrition.
which either work in tandem with
Men’s Health man is a
Our website offers users a host
print campaigns or communicate
serious in outlook. He
wants to invest in his
ten years.
For the modern man,
purely with our online users on a
body, his career and his
health is no longer
number of different levels - including
relationships, but he
a chore. It is an
display inventory, prognostic audience
intends to have fun in
aspirational lifestyle
targeting, advertorial, e-newsletter,
the process. The
in itself.
sponsorship, and video pre-rolls.
The site was relaunched in April 2015.
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2015/ 16
KEY
CATEGORIES
STYLE & FASHION
KEY
NUMBERS
Men’s Health readers
spend an average of
£565 million
on fashion over one year,
more than double that
of the GQ readership.
378,000
AB men
- more than GQ
and Esquire combined.
704,000
SOURCE: TGI GB 2014 Q2 JAN-DEC 2013
ABC1 men.
The Men’s Health fashion philosophy:
I M F O R M AT I V E U S E F U L R E L E VA N T W E A R A B L E
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2015/ 16
KEY
CATEGORIES
MOTORS
KEY NUMBERS
The Men’s Health audience is the
highest spending lifestyle magazine
consumers on motors in the UK.
Even rivalling niche motor titles such
as Top Gear and Auto Trader.
Men who read Men’s Health spent
£1.4 billion
on new cars in the last year.
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2015/ 16
KEY
CATEGORIES
FRAGRANCE & BEAUTY
Men’s Health is the no.1 magazine
in the U.K. for reaching fragrance
and grooming consumers.
KEY NUMBERS
Men’s Health is the no.1 title for
fragrance use among men in the UK
Men’s Health:
Number 1
for fragrance
Bottles of fragrance our readers
buy per year
Men’s Health UK
889,000
GQ
287,000
Esquire
113,000
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2015/ 16
KEY
CATEGORIES
FITNESS & NUTRITION
Health and fitness is at the beating heart
of the Men’s Health editorial offering.
Whether it’s the Hollywood cover star
sharing his workout secrets or one or
the MH writers transforming his own
physique to prove it can be done - we
help our audience achieve the results
with solid, accessible advice from the
world’s top experts. All the reader needs
to add is effort.
KEY
NUMBERS
500,000+
MH readers play team sports
16%
of all men in the UK aged 15-34
who play rugby and football
regularly and also train in
the gym at least once a week,
are readers of Men’s Health
(20% of the MH audience)
15%
of all men in the UK aged
15-24 who play rugby or
football regularly and who
also train in the gym at least
once a week are readers of
Men’s Health (26% of the
MH audience)
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2015/ 16
KEY
CATEGORIES
WATCHES
Men’s Health readers spend over
34 million a year on watches.
Our editorial coverage on watches
KEY NUMBERS
is an extension from our regular watch
column in Men’s Health to weekly
reviews on menshealth.co.uk and our
annual magazine Synchronised
and standalone website.
Sunday Times Men’s Health £36.2m
£34.7 million
Sunday Times Magazine£28.2m
Times Magazine £26.3m
Times Saturday £24.7m
Times £21.4m
Telegraph Mon-Fri £19.0m
Telegraph Sat £16.3m
Guardian Weekend £15.9m
Telegraph Sunday £13.6m
GQ £13.7m
One insertion in Men’s Health reaches
- 378,000 AB adults… You would need
3 insertions in the FT to match this
and 7 insertions in GQ!
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2015/ 16
CREATIVE
SOLUTIONS
PROMOTIONS & SPECIAL PROJECTS
Men’s Health produces market leading
partnerships that focus on delivering
engaging content and experiences to
our audience wherever, whenever and
however they want it. With mobile
optimised builds, inspiring videos,
industry experts and life changing
opportunities, our partnerships are
created to bring our brand together
with yours to create innovative and
desirable content.
We are passionate about our
partnerships and pride ourselves on
creating content that offer brands an
PRINT
audience in the UK. To view some of
Speedo
New Balance
TABLET
DIGITAL HUB
Invictus
Mini
ClarinsMen
Remington
the work we’ve produced visit…
http://hearstcreative.solutions/#top
EVENT
KEY PROJECTS
authentic line of communication with
the largest and most powerful male
ONLINE
Microsoft
MaxiNutrition
SUPPLEMENT
DIGITAL HUB
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2015/ 16
SUPPLEMENTS:
URBAN ACTIVE
URBAN ACTIVE
Men’s Health UK created a pop-up area
on the Harrods 5th floor for two weeks
promoting the supplement and the
event with live models wearing
selected key products.
Launched the first in the series of
KEY NUMBERS
Supplement Circulation:
1.2 million
fashion bi-annual - Urban Active with
readers
the October issue of 2013 in
216,000
partnership with Harrods.
circulation
Because of the great success we will
be continuing to produce this in 2014
and 2015 with the fashion supplement
on sale with April and October issues
every year.
The supplement is 100 to 120 pages
of direct shopping advice for the 1.2
million Men’s Health UK readers
including all relevant brands from
high-street to high-end..
Digital traffic for Urban Active microsite:
2.3 million
page views to Urban Active area in just 2 months
Supplement event attendance:
1390 people
attend Harrods shopping event on 4th September
Harrods results:
2nd biggest takings
in one evening ever on the fifth floor space
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SUPPLEMENTS:
SYNCHRONISED
SYNCHRONISED
WAT C H B U Y E R S U P P L E M E N T
A dedicated 100 page horology
supplement that is bagged with the
December issue every year and free to
view on menshealth.co.uk for one year
after. The supplement is also available to
purchase on Apple Newsstand as a
standalone magazine for £0.69.
A - Z O F WAT C H B R A N D S
We feature all the key brands available to
consumers in the UK. The tool is live on
the site for a full year until the
publication of the next Synchronised
WAT C H
SURVEY 2013
9 out of 10
readers wear
a watch every day
MH readers own on average
3.2 watches
each
Magazine - when we will also update the
digital buying content.
The tool will allow the Men’s Health
audience to discover more about each
watch brand. The A-Z bar ar the top of the
feature will offer simple functionality to
find any specific brand alphabetically
from a drop down menu.
On average the MH reader
buys a new watch every
4 years
8 out of 10
readers are planning to
buy a new watch in the
next 2 years
JANUARY
JANUARY
FEBRUARY ISSUE FEBRUARY
MARCH
MARCH
PLAN
APRIL
APRIL
MAY
MAY
JUNE
JUNE
JULY
JULY
AUGUST
AUGUST
SEPTEMBER SEPTEMBER
OCTOBER
OCTOBER
NOVEMBER
NOVEMBER
DECEMBER
DECEMBER
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2015/ 16
EDITORIAL THEMES & KEY MONTHS
MARCH
APRIL
M AY
SEPTEMBER
OCTOBER
DECEMBER
Men’s Fashion Week S/S
coverage Special -
Street wear coverage
Epicure
Special self-covered
Special Men’s Luxury
Sportswear Supplement in
partnership with Harrods
Special Watch / Horology Supplement
Luxury
and
catwalk
Special self-covered
Guide
to Style
40 page fashion section
Denim
and High
Street
special
Special Men’s Luxury
Sportwear Supplement in
partnership with Harrods
Urban
Active
Food and Wine
Supplement
Men’s luxury guide
to Food and Wine
Guide
to Style
40 page fashion section
Tailoring coverage
Suits and
Work wear
special
Urban
Active
Synchronised
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2015/ 16
2014
ADVERTISER
EXAMPLES
SPECTRUM
2014 AD REVENUE
BY C AT E G O RY
1 Clothing and
Accessories
2 Watches
3 Cosmetics
and Toiletries
4 Pharmaceutical
5 Motors
6 Household Equipment
7 Drink
8 Computers
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2015/ 16
RATE
CARD
ADVERTISING RATES
SINGLE
PAG E S
Two of the following:
Front half
Right hand
Facing matter
Requested editorial
= £13,464.00
SINGLE
PAG E S
Inside back cover
Outside back cover
1st & 2nd Right hand
= £16,827.00
1st 3rd of issue, or three
of the following:
Front half
Right hand
Facing matter
Requested editorial
= £15,813.00
Run of magazine Banked page
= £11,215.00
Promotions full page
= £10,924.00
DO U B LE PAG E
SPREADS
Inside front cover
1st or 2nd DPS
= £33,654.00
Second half of issue
Requested editorial
= £24,685.00
1st 3rd of issue, or two
of the following:
First half
Requested editorial
Unbanked
= £26,926.00
Run of magazine
= £22,431.00
Promotions double
page spread
= £ 21,855.00
2 0 1 5 D I G I TA L R AT E C A R D
DAT E D E TA I L S 2 0 1 5
HPTO + reskin Billboard Leaderboard Expandable leaderboard MPU Expandable MPU Super MPU Overlays Mobile banner Bespoke email Newsletter adbox Competitions Advertorial/article Product gallery I SS U ECO PYO N SALE
D E A D L I N E D AT E
£3,000 per day
£60 cpm
£20 cpm
£35 cpm
£40 cpm
£45 cpm
£60 cpm
£60 cpm
£20 cpm
£5,5000
£2,500
£6,000
£6,000
£6,500
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan/Feb 15
6 Jan
10 Feb
9 Mar
7 Apr
11 May
9 Jun
9 Jul
10 Aug
8 Sep
8 Oct
10 Nov 30 Jan
6 Mar
2 Apr
1 May
5 Jun
3 Jul
4 Aug
4 Sep
2 Oct
3 Nov
4 Dec
A DV E R T I S I N G C O N TAC T
S E N I O R ACCOU NT MANAG E R
Morgan Harrison Doyle
e: [email protected]
t: 0207 339 4429