eq pure arctic oil

Transcription

eq pure arctic oil

Product
overview
2015/2016 - EUR 4,60
EQ PURE
ARCTIC OIL
Omega-3 from the Arctic Ocean
Natural Norwegian products
from Norwegian Eqology
Test your health now!
CONTENTS
26
EQ MULTICHI ENERGY IS BASED ON
TRADITIONS FROM THE EAST. IT IS A
UNIQUE HERBAL DRINK WITH A WIDE
RANGE OF INGREDIENTS – OUR BESTSELLER FOR OVER 10 YEARS.
EQOLOGY'S
CUSTOMER MAGAZINE
EQ MAGAZINE 2015/2016 • VOLUME 15
EDITOR
36
06
COLLAGEN IS A PROTEIN THAT THE
PRIMARY SUPPORT STRUCTURE OF THE
SKIN IS COMPRISED OF. IT PROVIDES
THE SKIN WITH STRENGTH AND ELASTICITY, AND HAS THE UNIQUE ABILITY
TO RETAIN MOISTURE.
Mari Eriksson
EDITORIAL STAFF Vegar Hellgren
Mari Eriksson
Renate Norgreen
Marit Ulseth
DESIGN
Dinamo Magazine
TRANSLATION ENG Jory Nolen
PRINTING
Merkur Grafisk AS
CIRCULATION
2 000
COVER PHOTO
GETTY IMAGES
Printed on environmentally friendly paper
EQ PURE ARCTIC OIL - PURE OMEGA-3
FROM THE ARCTIC OCEAN
We show you step by step how to
start using EQ Pure Arctic Oil.
14 THE HEALTHY FATS
Eating as little fat as possible is not
good for us, but which fats are the
healthy fats?
20 THE SUPER VITAMIN
Vitamin K2 affects many important
functions in the body.
24 VITAMINS & MINERALS
Studies show that the body needs a
refill of important vitamins and minerals both before and after exercise for
best performance.
2
A high-fiber protein bar naturally
sweetened with stevia.
E Q M A GA Z I N E | 2 0 1 5/2016
40 EQ SKIN
Natural and contemporary skincare products for him and for her.
48 CEO AND PRODUCT
DEVELOPER
Børre Gjersvik is the CEO of Eqology and the developer of the
meal replacement product EQ
Shake.
50
EQ SHAKE IS A UNIQUE AND COMPLETE MEAL REPLACEMENT PRODUCT
MANUFACTURED OF ONLY THE FINEST
RAW MATERIALS AND INGREDIENTS.
Pb 23, Kirkeveien 59 b, N-1322 Høvik
Tlf: (+47) 67 49 22 22
Fax: (+47) 67 10 21 99
[email protected]
eqology.com
ØMERKE
ILJ
T
M
58 PRODUCT CATALOG
You will find a complete overview
of all our products in our product
catalog.
2041
32 PROTEIN BAR
Proteins are the body's building
blocks, and they play an important part in the body's functions.
But how much proteins do we
really need?
M
0672
34 THE ESSENTIAL AMINO ACIDS
er
kur
kA
S
10 HERE IS HOW
G r a fi s
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EDITORIAL
Dear Customer
D
id you know that the ratio between omega-3 and omega-6
is important for maintaining good health? It is known that
both types of fatty acids are essential for the body, but if the
balance between the two is not right, you can develop chronic inflammations. You can now make sure to gain the correct fatty acid
balance during 120 days by using EQ Pure Arctic Oil.
A large contributor to the imbalance in our diet is the increased use
of industrial or concentrated feed given to the fish and animals we
consume. Industrial feed is usually based on cheap vegetable oils such
as soy, corn or sunflower seed oil. These types of vegetable oils are
dominated by omega-6 fatty acids, and are thus an important piece of
why our diet contains about 15 times more omega-6 than omega-3. Studies show good health benefits from bringing this ratio to 3:1 or better.
While most of us know that omega-3 is good for us, there has been very
little focus on how much omega-3 is needed to attain the best health
benefits. Also, it is only lately that an understanding of the importance
of the ratio betYou can now meaween omega-6 and
sure your omega-6 and omega-3 has been
understood, and not
omega-3 ratio with a
only omega-3 as an
simple Eqology home
isolated substance.
You can now meatest.
sure your omega-6
and omega-3 ratio with a simple Eqology home test. The test measures
your fatty acids and provides you with information about how your results measure in terms of scientific studies related to differents lifestyle
diseases. Get in touch with one of our EQ Brand Partners, or contact us
for more information about the test or EQ Pure Arctic Oil. Learn more
about our 100 % natural omega-3 product on page 6.
Another major novelty we have recently launched is EQ Anti Age
Collagen Premium. It is comprised of low molecular weight collagen,
allowing the body to easier absorb the small components of this special
protein. Most of us have caught on to the fact that supplying the skin
with collagen through various creams is important,
but why not provide your skin with strength and elasticity through your diet? You can learn more about our
collagen product on page 36. •
All the best
Børre Gjersvik
CEO
WHO ARE WE?
Eqology is a Norwegian company that is listed on the Oslo Stock
Exchange, established in 1998 with
operations in Northern Europe. Eqology develops, manufactures and
distributes all its products through
partners who are the best at their
areas of expertise in the Nordic
countries and in Europe. Our products
are manufactured in accordance
with the strictest quality standards
and consist of natural ingredients with
well-documented results.
We offer high-quality products that
are based on natural ingredients
at competetive prices through a
modern and structured networking
concept.
THE NAME
The name Eqology combines EQ and
Ecology. It tells the story of our products, which are all based on natural
ingredients and of the unique powers
nature has to offer.
EQ stands for both "emotional intelligence" and "equalization" – balancing. This is the name of our product
series. The name signals a new, more
intelligent way to promote health
and vitality. It is about maintaining a
natural balance in people's lives. EQ
is derived from the company name
Eqology and it is an abbreviation
that is both distinctive and easy to
remember. EQ are the products that
maintain balance in your life – physically and mentally.
Nature is the source of our inspiration. Nature is a great force. It is the
key to our ambitions and our challenges. At Eqology we are inspired by
nature and its enormous potential.
We are determined to fully utilize what
nature has to offer in order to develop
a healthy and vital enterprise that can
ensure a prosperous future for ourselves and our customers.
At Eqology, we have the power of
nature behind us. It’s in our nature.
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
EQ PURE ARCTIC OIL
– pure omega-3 oil
from 100 % Arctic wild fish
i
With cold-pressed olive oil and vitamin D3
– and an added fresh lemon flavour
Tex t a n d p h o t o E Q O LO GY
EQ Pure Arctic Oil
contains pure omega-3 oil
from cod, fished from the
nutritious, Arctic waters off
the Norwegian coast. The
oil contains no other fish
oils or synthetic additives.
The fish oil is MSC and CoC
certified, and originates
from Norwegian sustainable
fishing industry. We have
also added polyphenols
from a cold-pressed olive
oil, vitamin D3 and a fresh
lemon flavour.
ESSENTIAL FATTY ACIDS
Fatty acids are highly
important in ensuring that
all the body's functions,
including the brain, muscles,
circulatory and respiratory
systems and skin work as
they should. Fatty acids
are divided into omega-3,
-6 and -9. Omega-3 and
-6 are essential fatty acids,
which means that we are
not able to produce them
on our own, but have to get
them through our diet or as
a supplement. These fatty
acids are necessary for
the development of the
brain, the function of the
immune system and the regulation of blood pressure,
and it is highly important to
get them daily to ensure
optimal development.
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E Q M A GA Z I N E | 2 0 1 5/2016
A CHANGING DIET
Before the industrial revolution the Western diet had
about as much omega-3
as omega-6. The last 40-50
years have, however, seen
big changes in what we
eat. Today we consume a
lot of processed foods and
vegetable oils from i.a. soy,
sunflower and corn, which
have up to 80 % omega-6
and little or no omega-3.
There is also a notable
amount of omega-6 in feed
given to the animals that
are the source of the animal products we consume
– the same can be true for
feed given to farmed fish.
OMEGA-6/OMEGA-3 RATIO
An imbalance with a large
majority of omega-6 fatty
acids can be a big problem
to your health. Unfortunately
this is the case for most of
us, without us even knowing
it. Today the ratio between
omega-6 and omega-3
fatty acids in the typical
Western diet is between
10:1 and 20:1. This means
that we are getting up to
20 times more omega-6
than we are omega-3. The
recommended ratio is under
5:1. During the last decade
it has become general
knowledge that long-lasting
inflammations are a driving
factor in several chronic
diseases, i.a. cardiovascular
diseases, cancer, type 2
diabetes and obesity. A ratio
higher than 5:1 increases the
length and severity of inflammatory reactions. Balanced
omega-6 and omega-3
could be one of the keys to
better health and to reducing chronic illnesses.
OMEGA-9
We also added omega-9
fatty acids and high levels
of polyphenol antioxidants
from a unique cold-pressed, high-quality olive oil
that has been awarded
the NYIOOC GOLD AWARD.
Omega-9 contributes to
maintaining a healthy
cardiovascular system
and to balancing blood
sugar levels. The solution to
preventing inflammatory
responses and cardiovascular disease is to increase
the intake of high-quality
omega-3 and omega-9,
instead of merely reducing
the intake of omega-6.
BALANCE
Results show that nearly all
who have used EQ Pure Arctic Oil for at least 120 days
have achieved an improved fatty acid balance. •
RECOMMENDED DOSAGE
The recommended daily
dosage is 0,15 ml per 1kg
of body weight. Adults
weighing over 50 kg: 7,5
ml (ca.1,5 teaspoons)
per day. Adults weighing
over 80kg: 12 ml (ca.1
tablespoon) per day. A
double dosage is recommended the first month.
OMEGA-3 HAS SCIENTIFICALLY PROVEN POSITIVE HEALTH EFFECTS
• reduces blood lipids
and blood pressure,
reduced risk for cardiovascular disease
• maintains the elasticity of blood vessels
• improves the capacity
of the brain
• increases the amount
of serotonin in the
brain and alleviates
depression
• counteracts inflammation in brain cells and
blood vessels
• makes the cellular
membrane softer and
more flexible
EQ OMEGA-6/ OMEGA-3
RATIO TEST
You can now get quick
info about your omega-6
and omega-3 ratio with a
simple home blood test.
WARNING
Please consult your
doctor if you are on
anticoagulants,pregnant
or giving the product to a
child under 1 year of age.
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
OMEGA-3
– from the Arctic Ocean
100 % natural
T
Tex t E Q O L O G Y
laboratory, and it is counted among one of the most
environmentally friendly omega-3 facilities. The
Sustainable
Residual raw material from cod has been an
facility received its Chain of Custody certification
The omega-3 oil is from the
important source of omega-3 for centuries.
(CoC) in February 2014. The main shareholder and
sustainable MSC certified
Cod fishing and manufacturing products
CEO of Pharma Marine, Leif Kjetil Gjendemsjø, was
Pharma Marine. The cod
are caught from the Arctic
derived from it has played an important part in
raised
in his family's fishery where he began his own
Ocean.
the economical development of Norway for cencareer, and has worked with marine products ever
turies. Seafarers could also live off of the proteins
since. The omega-3 oil from the Arctic Ocean is of the fiand vitamins they got from the nutritious and easily
nest quality. Through years of experience Pharma Marine
stored dried cod for months at a time. The white gold, as many calhas built the competence and technology to safeguard the
led it, made salted clipfish and cod liver oil into trade commodities
quality of the necessary omega-3 fatty acids.
during the Viking period, also traded for finer goods such as wine.
Around the middle of the 19th century the health benefits
USES THE WHOLE FISH
of fish liver oil became general knowledge. Cod oil was already
The production facility focuses on sustainability, safewell established as a good source of vitamin A and D when the
guarding the resources for future generations. The cod
Danish researchers discovered the healthy omega-3 fatty acids
head and liver are especially fatty, and contain a lot of
DHA and EPA in the 1970's. After this cod oil became increasomega-3. Pharma Marine believes in the marine refining
ingly popular as a good source of omega-3 fatty acids.
industry collaborating with the fishermen to utilize 100
% of the fish harvested from the sea.
THE PRODUCTION FACILITY
Gjendemsjø is dedicated to high quality being combiThe omega-3 company Pharma Marine lies on the Western
ned with using what we take from nature in its entirety
coast of Norway, near Ålesund, a region where marine oils have
and respecting it as we do so. His tip for determining the
been manufactured for over 130 years. In addition to their
quality of an oil is taste: "If the pure oil before anything
advanced technology, the facility has a top-modern research
is added tastes good, then it is of high quality." •
WHITE GOLD
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E Q M A GA Z I N E | 2 0 1 5/2016
PHOTO CHRISTOPHER MICHEL
he omega-3 oil in EQ Pure Arctic Oil is comprised of
DHA and EPA concentrates from cod fished by fisheries
situated in the Arctic Ocean. The MSC and CoC certified production facility Pharma Marine uses newly developed technology that includes an extensive cleansing process.
This makes it possible for them to use highly nutritious marine
material as a basis for manufacturing pure, sustainable omega-3
products of an especially fine quality.
These Norwegian cod fisheries (North east Arctic cod, haddock
and saithe) are certified by the Marine Stewardship Council
(MSC). Pharma Marine has in addition the Chain of Custody
(CoC) certification in accordance to MSC's standards of maintaining traceability back to the previous lot. MSC certification
represents the gold standard, as only 10 % of the
World's fisheries carry this certification.
The facility has
a top-modern
research
laboratory, and
it is counted
among one
of the most
environmentally
friendly omega-3
facilities.
Leif Kjetil Gjendemsjø
Pharma Marine
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
EQ Pure Arctic Oil - here is how
1
Talk to one of our EQ Brand Partners about our new
product EQ Pure Arctic Oil.
4
Find your results on eqologytest.com after 10-14 days.
?
PURE ARCTIC OIL
2
Take the EQ Omega-6/Omega-3 Ratio Test.
5
Take EQ Pure Arctic Oil for 120 days. Then take the
test again.
3
Start taking EQ Pure Arctic Oil. We recommend a
double dosage the first month.
6
See your new and most likely improved results on
eqologytest.com. Maintain your results with EQ Pure
Arctic Oil.
eqologytest.com
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PRODUCT INFORMATION
EQ PURE ARCTIC OIL
OLIVE OIL
- a symbol of good health
Since the earliest times the olive tree has followed human
development and given rise to rituals and traditions. For millennia
olive oil has been used in beauty care and as medicine, and
today olives are known to prevent a number of diseases.
Tex t E Q O LO GY
Photo G E T T Y I M A G E S
T
OLIVE OIL. Olive oil contains
plenty of essential vitamins,
including vitamins A, B1, B2, C,
D, E and K, as well as iron.
he history of olive oil is connected
to the ancient civilizations around
the Mediterranean Sea. Already
then, as people were celebrating
the olive tree as a sacred tree, the benefits of
the precious oil were recognized. The Eqyptians, who were huge consumers of olive oil
during the time of the Pharaohs, imported
the olive tree from Crete and the oil was
used in burial rites and cleansing. But it was
the Phoenicians that, in the 16. century B.C.,
started to plant olive trees first everywhere
in Greece, and then along the entire coast of
the Mediterranean Sea. During the prevalence of the Roman culture, the amount of
olive groves and mills multiplied. Olive oil
was used in cooking in addition to medicinal
purposes and skin care. The oil has been
called "beauty oil" because of its ability to
soften and tighten up tissue, and give skin
more luster. The World's first eyeliner was
created in ancient Greece by mixing coal
and olive oil. In ancient Rome women used
olive oil on their skin and hair to protect
themselves from the sun, and for the pleasant scent. This was the green gold of the
gods, kings and queens before it became a
regular part of all Mediterranean life.
A HEALTHY DIET
A public study was done on the different
eating habits across Europe during the sixties. People on Crete had a much higher life
expectancy than those living in Northern Europe. The explanation given for this was that
their well-balanced diet provided protection
against cardiovascular disease.
Medical research done on olive oil has
documented that a high content of oleic acid
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EQ M A GA Z I N E | 2 0 15/2016
in the diet contributes to creating a good
balance between the healthy and unhealthy
types of cholesterol in our bodies. Some
focus mostly on the beneficial effects on the
cholesterol in the blood and the oil's ability
to reduce the risk for cardiovascular disease
by keeping the LDL cholesterol (so-called
bad cholesterol) in check and increasing the
LDL cholesterol (good cholesterol). Other
researchers study the oil's cleansing and
regenerative affect. Olive oil is referred to as
a "dietary supplement" because of its high
contents of monounsaturated fat, which has
a cleansing and protective effect on the blood
vessels and digestive system.
COLD-PRESSING
The olive tree is an evergreen tree that can
live up to 2000 years. Today there are over
750 million olive trees planted all over the
World. All olives are green at first, then
turning dark brown or purple as they ripen.
Olive oil is technically a plant juice, as the
olives are pressed to release their juice in the
same way as oranges, lemons and other fruit.
Cold-pressed "extra virgin" olive oil has
not been through chemical treatment.
Cold-pressed is the term that was used
for the olive oil produced long ago when
the mills used to press the olives were not
as powerful as today. At that time they
first did a cold-pressing, and then added
warm water to get more oil from the olive
pulp. Modern production equipment and
methods make it possible to cold-press the
olives more efficiently without needing to
add heat. Because of this today's oil retains
more of its nutrients and goes through less
deterioration than what it did before. •
i
EQ PURE ARCTIC OIL
WITH POLYPHENOLS
A unique cold-pressed
virgin olive oil has been
added to EQ Pure Arctic
Oil. The benefits of this oil
have been attributet to its
high content of oleic acid
and the elevated levels of
polyphenols.
Eqology uses an olive
oil supplier that has won
the NYIOOC Gold Medal
for "Best Olive Oils in the
World". The New York
International Olive Oil
Competition (NYIOOC) is
the largest international
annual competition that
selects the best "extra virgin" olive oils in the World.
ANTIOXIDANTS
Olive oil contains plenty
of essential vitamins, including vitamins A, B1, B2,
C, D, E and K as well as
iron. Experts claim the oil's
high levels of polyphenols
and antioxidants prevent
damage to the blood vessels and cells by attacking
free radicals. This can also
play a part in stopping
atherosclerosis and the
aging process in cells and
tissues.
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PHOTO GETTY IMAGES
NUTRITION
Healthy fats
I
EQOLOGY’S CEO
Børre Gjersvik
Børre has more than
13 years’ experience
working with nutrition,
cosmetics and skin care
industries. Børre has had
the role of CEO at Dermanor AS, Norway’s leading supplier of skin care
and beauty products,
has acted as director of
the health department
at Midelfart Sonnesson
and was Senior Country
Director at Herbalife
since 2006. Børre is a big
fan of the outdoors and
sports, and loves to test
his physical boundaries.
t is wrong to say that we should eat
as little fat as possible. Fat is good,
and it is bad for our health to not get
enough. A lack of fat can be a cause
for obesity, and essential fatty acids are at
least as important as vitamins. Fat is not just
fat – there are good and bad fats. What is
important is to get enough of the good fats,
and a balanced ratio between them. Getting
enough of the good fats is one of the most
important rules for a healthy diet.
TYPES OF FATTY ACIDS
The most important types of fat are:
- Monounsaturated fat, for example olive oil,
omega-9
- Polyunsaturated fat – omega-6 and omega-3
- Saturated fat
- Trans-fat – created from vegetable oils in
the process of hydrogenating (margarine),
and is an unnatural form of fat that contributes to illnesses.
The two first types are fluid while the
second two are solid. A good rule of thumb
is to stick to fluid types of fats as much as
possible. Some of the fatty acids are called
essential because we cannot produce them
ourselves, but they are essential to our
health, both physically and mentally.
Usually we get too little omega-3 fatty acids
relative to too much omega-6 fatty acids.
Originally, in prehistoric times, we got
more omega-3 (from fish) through our diet.
Today we get considerably more omega-6
than omega-3. The ratio should be at least
1 omega-3 to 4 omega-6. The ratio is today
assumed to be generally at only about 1
omega-3 to more than 15-20 omega-6.
THE NEED FOR FAT
Fatty acids are extremely important for all
the body’s cells, vision, hormone formation,
repairing nerve damage and thus for the entire development and function of the brain.
They are also the raw material for i.a. the
substances that affect the blood’s ability to
coagulate and for the muscular cells’ ability
to contract. The brain’s fat is mainly (60-70
%) comprised of the fatty acid docosahexaenoic acid (DHA), which can be gotten from
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EQ M A GA Z I N E | 2 0 15/2016
fish oil.
Just like phospholipids, fatty acids can
be found in the cell walls where they are
responsible for the cells’ flexibility, mobility
and ability to absorb. There are also sterols
such as cholesterol, necessary for the production of new cell membranes and for the
production of vitamin D3 and hormones, in
the blood and in the cell membranes.
Cholesterol is essential to us, and we
should therefore not strive to have as little
cholesterol as possible. Even the so called
“bad” LDL cholesterol only becomes bad
after it is oxidized by free radicals, making
the LDL cholesterol turn rancid. LDL
cholesterol is in itself an antioxidant,
important for, among other things, repairing
arteries. It is also from LDL cholesterol that
we are able to produce many of our
hormones. We need to make sure we have a
balanced, healthy diet and to make sure we
get enough natural antioxidants.
FATTY ACIDS. Fatty acids
from, for example fish, are
extremely important for all the
body’s cells, vision, hormone
formation, repairing nerve
damage and thus for the entire
development and function of
the brain.
Fat is good, and it is
bad for our health
to not get enough.
Refraining from smoking and eating
the right types of fat is one of the most
important ways to prevent cardiovascular
diseases. It has been shown that saturated
fat is not alone the cause for cardiovascular diseases, high cholesterol etc., but
that it is important to balance the fatty
acids so that we get enough of the healthy
fatty acids found in olive oil, fish, avocado,
linseed oil, almonds, nuts etc.
Fat is an important source of energy
which, when metabolized, gives more than
double the amount of energy than proteins and carbohydrates, but we do not use
all the fat we eat for our metabolism. If we
want to remain healthy and vital, we need
the essential fatty acids.
QUALITY
Oil used for nutrition should be pure and
of documented high quality regarding low
levels of dioxins and heavy metals.
Fatty acids can also be damaged, oxidi-
zed by light or oxygen, or altered through
strong heating such as the roasting or
pressing of seeds or olives at high temperatures. This is why oils should be kept in
dark and closed bottles, and stored in a
cool place. Olive oil is the exception, and
it can be kept at room temperature, as it
contains so many plant substances that
counteract oxidization. Saturated fatty
acids such as coconut oil and butter are
the ones that can best withstand heat.
For frying at high temperatures coconut
oil is a great alternative, since it contains
the energizing medium-chain triglycerides – MCTs.
Eqology’s Pure Arctic Oil – when used
as recommended – will ensure your body
gets the amount of omega-3 it needs to
optimize the condition of your health.
FAT FOR THE MIND
DHA - Docosahexaenoic acid – is the
omega-3 fatty acid that has the most
powerful effect on the brain, including
the retinas. Fish oil is the best source
of DHA, but also EPA, linoleic acid and
monounsaturated fatty acids are good for
the brain. For example olive oil has been
shown to be beneficial for the memory.
A fetus’s brain does not develop properly
if the mother does not get enough of the
healthy fatty acids during her pregnancy.
The essential omega-3 fatty acids have
a great importance in transferring signals
from one neuron to another, and have
also been shown to help against depression and mania. Fish oil also seems to be
able to curb aggression and be beneficial
in cases of schizophrenia. According to a
study done at the University of Göterborg,
Sweden, omega-3 fatty acids can also
help restless children and children with
behavioral difficulties such as ADHD. Too
much saturated fat in relation to unsaturated weakens the brain and impairs
the ability to learn. Hydrogenated fats
(margarine) are not good either, the same
with trans fats and too many vegetable oils
with omega-6 fatty acids such as corn oil,
soy oil, grape seed oil, sunflower oil etc.
Fat is good, but it needs to be the
right type, there needs to be a balanced
relationship between the types of fatty
acids, they must be of high quality and
correctly treated. •
Sources: http://hdl.handle.net/2077/36752,
ncbi.nlm.nih.gov.
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PRODUCT INFORMATION
EQ EVERYDAY & EQ EVERYDAY PLUS
EQ EVERYDAY &
EQ EVERYDAY PLUS
- What you need every day
Text E Q O L O G Y
Ph oto L I S A W E S T G A A R D
E
Q Everyday consists of the
products EQ Lifeforce and
EQ Vitastrong. The products
are developed to complement each other by securing the
supply of vitamin K2, omega-3 fatty
acids, antioxidants and other necessary vitamins and minerals.
In addition to Vitastrong and
Lifeforce, you also get EQ Multichi
Energy in the EQ Everyday PLUS
package. Multichi Energy can give
you energy and cleanse and balance
your body.
EQ LIFEFORCE
EQ Lifeforce contains vitamin K2, the
omega-3 fatty acids EPA and DHA,
the olive oil extract Hytolive with
polyphenols and the vitamins B6 and
D3. As a daily supplement to a normal, healthy diet, EQ Lifeforce will
contribute to the bones, cardiovascular system and brain maintaininig
their physiological functions – very
important self-maintenance. Most
substances in EQ Lifeforce are fat
soluble.
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EQ M A GA Z I N E | 2 0 15/2016
EQ VITASTRONG
EQ Vitastrong contains the recommended amount of vitamins, magnesium and trace minerals to satisfy the
body's needs every single day – and
which you may not get through your
regular diet.
EQ MULTICHI ENERGY
The more than 15*, uniquely combined
herbs, can give you renewed energy
every day. In addition to Multichi's
abundant range of herbs, we have also
added the active ingredients artichoke
and turmeric, so that both renewed
energy and cleansing can be achieved
through one single product. The icing
on the cake has been to add Acai berry,
often described as the world's strongest antioxidant.
EQ Multichi Energy is high on adaptogens, which, among other things,
stimulate and balance the physiological processes in the internal organs. It
can also contribute to strengthening
the immune system and stimulating
the central nervous system.
The products in EQ Everyday PLUS
complement each other by supplying
important nutrients we benefit from
every day. For more information and
to see the complete declaration of contents for our products, see eqology.com.
“For us at Eqology nature is an essential force in and around us – a power
that inspires us to achieve great things.
We call it Naturally Driven. Because of
this philosophy our greatest ambition
is to develop natural products for our
customers. EQ Everyday PLUS is based
on nature’s finest ingredients. Daily
consumption of EQ Everyday PLUS,
combined with a balanced diet and an
active lifestyle, can contribute to good
health and vitality. This is our most
complete package that supplies the
body with important substances - every
day.
Nature is our source of inspiration. Our
drive is natural. It’s in our nature.” •
* The ingredients in the EU version of EQ Multichi
Energy are adapted to regulations. See eqology.com.
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
17
PRODUCT INFORMATION
EQ LIFEFORCE
EQ LIFEFORCE
i
For the heart, arteries, brain and
strengthened bone structure
Vitamin K2, omega-3 and olive oil polyphenols
– with documented effect
VITAMIN K2
Menaquinone-7 is an
interesting vitamin that has
received a lot of attention
among researchers - both
when it comes to bone
health and the health of the
cardiovascular system.
There is very little vitamin
K2 in the typical Western diet.
The human body produces
some vitamin K2 in the lower
part of the large intestine.
The problem is that the small
intestine absorbs this fatsoluble vitamin in very small
amounts. The vitamin is created by the "good" bacteria,
Basillus natto, which is used to
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EQ M A GA Z I N E | 2 0 15/2016
ferment some types of foods.
The Western diet unfortunately has too little of these
foods, as opposed to some
Asian countries, where they
have, for example natto. This
food contains large amounts
of vitamin K2, and is classified
as a health food in Japan.
OMEGA-3
The omega-3 fatty acids in
EQ Lifeforce originate from
natural fish oil, and contain
the long-chained unsaturated fatty acids EPA (eicosapentaenoic acid) and DHA
(docosahexaenoic acid),
extracted in a GMP-certificated fish oil factory. During
this process the unwanted
substances such as saturated
fats, heavy metals and other
pollutants are removed, and
the amount of omega-3 in the
ready product is increased.
Omega-3 fatty acids have
been proven to contribute to
several important functions in
the body. They are important
components in the cell membranes where they help keep
the membrane functional for
normal development.
2 capsules daily
HYTOLIVE - OLIVE OIL
EXTRACT
Hytolive is a 100% natural antioxidant product, extracted
from olives. It contains polyphenols which are assumed to
be the cause for the documented beneficial health effects of olives and virgin olive
oil. Olive oil is, as we know,
an important part of the
healthy "Mediterranean diet".
Hytolive/olive oil polyphenols
contribute to protecting lipids
in the blood when they are
exposed to oxidative stress.
VITAMIN B6
Enzymes are important proteins that ensure that the body’s
many reactions proceed
normally. We have more than
100 different enzymes in the
body that are dependent on
vitamin B6. These enzymes are
involved in many important
normal biological processes in the body, such as the
recruitment of glucose as an
energy source to the muscles,
the turnover of glycogen and
proteins, the nervous system’s
production of transmitter
substances, the development
of red blood cells and for
the normal function of the
immune system. Vitamin B6
also helps reduce the level of
homocysteine, a potential risk
factor for developing cardiovascular diseases.
VITAMIN D3
Although vitamin D is commonly called a vitamin, it is not
actually an essential vitamin
since it can be produced in
the skin during sun exposure.
In many countries, the high
and prolonged sun exposure
and content in food can be
sufficient. However, there are
no international recommendations for how much sun
exposure one should subject
oneself to in order to achieve
adequate vitamin D levels.
The disadvantage of
intense sun exposure can be
in increased risk of skin cancer,
hence the ongoing discussion
amongst scientists concerning the use of solariums and
sunscreens. This makes dietary
supplements a good option
for getting vitamin D3. •
NUTRITION FACTS PER
RECOMMENED DAILY DOSE:
Fish oil: 800 mg
Of which: EPA 350 mg
DHA 210 mg
Hytolive 50 mg
Vitamin K2 180 μg
Vitamin B6 1.4 mg (100 %)*
Vitamin D3 5 μg (100 %)*
*of reference value RDI
ADVANTAGES
• Increases bone strength
and reduces the risk of
developing osteoporosis.
• Reduces the risk of
developing cardiovascular diseases, lowers
and balances blood
pressure
• Promotes the normal
function of the central
nervous and immune
systems
• Improves cognitive
function
• Prevents oxidative stress
of the blood lipids
• Promotes the normal
function of recruiting
energy to the muscles
and inner organs
WARNING
People who take the
anticoagulant medicine
Marevan (warfin or similar
oral medications with the
same types of active components, e.g. dicoumarol)
must consult a physician
about how to combine EQ
Lifeforce and Marevan.
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19
PHOTO LISA WESTGAARD
EQ Lifeforce contains
vitamin K2, the omega-3
fatty acids EPA and DHA,
Hytolive with polyphenols
and vitamins B6 and D3. As
a supplement to a normal
healthy diet EQ Lifeforce will
contribute to the physiological functions of the bone
structure, cardiovascular
system and brain, maintaining their physiological
functions – very important
selv-maintenance.
RECOMMENDED DOSAGE
PHOTO GETTY IMAGES
RESEARCH NEWS
Vitamin K2
– prevents the development of osteoporosis and reduces the
risk of developing cardiovascular diseases.
Tex t H O G N E V I K
Ph o to R O Y J O N A S S E N
T
EQOLOGY'S
PRODUCT DIRECTOR
Dr Med. Hogne Vik is a
physician and professor
who has published more
than 80 international
scientific papers. He
has a doctoratein
birch allergy and has
researched allergic
reactions at Haukeland
University Hospital in
Bergen, Norway.
He has filled management and product
development posts with
international companies
in both dietary supplement and pharmaceutical sectors. He
was also responsible for
documenting well-known
omega-3 products and
participated in developing vitamin K2 as a
dietary supplement.
Dr Vik has been chairman of the Norwegian
Association of Herbal
Manufacturers and
Retailers and the Foundation for NorwegianFood
Culture, and has served
as managing director
for the Norwegian food
research institute Matforsk AS.
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EQ M A GA Z I N E | 2 0 15/2016
oday there is an increasing
interest in research and understanding the physiological
aging process. New and known
ingredients’ abilities to influence the
aging process are being studied.
As we age most people get stiffer blood
vessels, either because of a loss of elasticity
or calcification of the veins. Several international studies show that vitamin K2 has a
favorable effect on cardiovascular diseases.
Vitamin K2 is a also a substance that
delays the development of age-related
osteoporosis. This is good news for people
who are concerned with health and who
want to exercise preventive selfcare – which
can lead to a prolonged life of higher quality.
VITAMIN K – HISTORY
Vitamin K was discovered by the Danish
researcher Henrik C. P. Dam at the Biochemical Institute at Copenhagen University already in the early 1930's. During
experimental studies on chickens fed with
a low-fat diet he discovered an unknown
substance that was necessary in order for
the blood to coagulate. The fat-soluble
vitamin was named vitamin K after its
function: necessary for coagulation.
Some years later the American researcher Edward A. Doisy managed to determine the molecular structure of vitamin K1
and synthesize it in the laboratory. Later it
was proven that several related molecular
structures could have the same function
- these were also called K-vitamins (K1,
K2). In 1943 Dam and Doisy were awarded the Nobel Prize in Medicine for their
discoveries. Vitamin K is a collective term
for a group of vitamins with more or less
common molecular structures.
STUDIES OF DIFFERENT FOODS
Today we know a lot about the effect of
vitamin K, as some population groups have
a diet containing much larger quantities of
vitamin K than others. In Japan, the dish
natto, with high concentrations of vitamin
K2/MK-7, is a traditional dish that has
been served for hundreds of years. Of the
European countries it is the Netherlands
that has been especially active in conducting research on vitamin K. This might
be due to the fact that the Netherlands is
known for its wonderful cheeses and that
the population eat a lot of dairy products
in general, including cheese. Researchers
in the United States are mostly focusing on
vitamin K1, but they are discovering that
vitamin K1 is not as efficient as K2.
VITAMIN K2 AND BONE HEALTH
Bone is formed and broken down continuously as long as we live, both to repair small
injuries and to make it possible for the body
to utilize the large calcium reserves the
bone tissue represents in order to preserve
vital functions. During childhood and
adolescence, the rate of formation is greater
than the rate of decomposition. After the
age of ca. 25-30 this changes, leading to a
gradual loss of bone strength and mass.
Several important studies conducted in
Japan have identified that vitamin K2 (as
menaquionone-7 or MK-7) in natto (bacterial fermented soya beans) has an especially
good effect on bone health. Women from
areas in Japan with a high consumption
of natto have proven to have less broken
bones and bone fractures and to have
generally better bone health than women
from districts where natto is less common.
Currently natto is the dish that is measured
to have the highest content of K2/MK-7.
Studies from Europe and the United States have confirmed the discoveries in Asia:
K2 is the most effective form of vitamin
K when it comes to bone health. Vitamin
K1 also has an effect, but due to the rapid
turnover of vitamin K1 in the body, much
larger doses of K1 are required to achieve
the same effects as smaller doses of K2.
The most extensive clinical study so far
on vitamin K2/MK-7 is from the Netherlands – a double blind placebo-controlled
study with a total of 244 postmenopausal
women (Ref. Osteoporosis Int. 2013). This
study shows that vitamin K2/MK-7 gives
a good effect, but that it takes some time
before the effect becomes apparent. It
was after two years of regular consumption of vitamin K2/MK-7, that a delay in
"natural" bone decay was documented.
A review of relevant studies that are
currently published show that vitamin
K2/MK-7 has a good effect on bone health
and is more efficient than vitamin K1,
but that measurable changes in bone indicators such as bone mass, mineral density
and bone strength show up after 2-3
years. Vitamin K2/MK-7 is therefore first
and foremost a preventative supplement
that should be taken regularly over time
in order to reduce the risk of age-related
changes in the bone tissue – which again
might lead to osteoporosis.
VITAMIN K2 AND CARDIOVASCULAR
HEALTH
The classic scientific article that confirms
the effect of vitamin K2 on cardiovascular diseases is the so called “Rotterdam
Study”, published in 2004. Originally
“The Rotterdam Study” was only one of
approximately 1000 articles that were
written after an extensive study was
conducted in a district in the Dutch city
Rotterdam. Already at the end of the
1980's almost 8000 men and women
above the age of 55 were recruited to
phase one of the population study. The
aim was to study a population for many
years to examine life style factors that
affect health, disease and cause of death
with a particular focus on cardiovascular
diseases and cancer. Since 1990 more
and more people have been included
in the study. In 2008 approximately
15 000 people (45 years old and older)
were included in the study. In the study
from 2004 approximately 4800 men
and women (who initially were healthy)
were monitored over a period of 10 years
with regards to cardiovascular diseases
and cause of death in relation to dieatry
consumption of vitamin K1 and K2 .
The results revealed a clear connection
between the dietary consumption of the
largest doses of vitamin K2 and a reduced
risk of cardiovascular disease and the
risk of dying from such diseases. Despite
the fact that vitamin K1 was consumed
in much larger doses than K2, there was
no such protecting relationship between
VITAMIN K2. Vitamin K2 is
a substance that also delays
the development of agerelated osteoporosis.
vitamin K1 and cardiovascular health
detected.
The findings in this part of the Rotterdam Study were confirmed in another
extensive population study, also from
the Netherlands (PROSPECT-EPICcohort; Utrecht). This study includes
more than 16 000 women aged 49-70
who, when recruited, did not suffer from
any cardiovascular diseases.
The women were monitored for
Studies show that
vitamin K2 has a
positive effect on
cardiovascular
disease.
8 years and the trend was the same:
even after adjustments for traditional
cardiovascular disease risk factors such
as age, obesity, smoking, high alcohol
consumption, diabetes etc., there was
a clear connection between the dietary
consumption of K2 and a reduced risk
for cardiovascular diseases. Vitamin
K1 once again did not demonstrate the
same good effect as vitamin K2.
Amongst a selection of 564 postmenopausal women from this study it was also
discovered that the women who ate most
K2 had less calcification of the arteries
supplying the heart muscle – a condition
that leads to stiffer veins and potentially to
for example a heart attack. Several studies
have now generated the same results:
Consuming foods with a high content
of vitamin K2 (some dairy products/
fermented cheeses and soy beans/natto)
has a positive effect on cardiovascular
health. The latest clinical study conducted
on vitamin K2/MK-7 revealed that K2/
MK-7 has a good effect on stiff veins – socalled arterial stiffness. Arterial stiffness is
shown in several studies to be an independent risk factor for developing cardiovascular diseases, and it occurs relatively
often with increased age. Loss of elasticity
in the veins is connected to the risk of high
blood pressure, a phenomenon that affects large parts of the older population.
A study that was published in Thrombosis and Haemostasis in February 2015
showed that the 120 women that took
vitamin K2/MK-7 for a period of three
years showed a reduction in arterial stiffness while the same amount of women
that received a placebo (capsules without
vitamin K2), show an increase in arterial
stiffness. Since arterial stiffness develops
over time, it is important that such studies
are conducted over enough time for the
effect to show itself.
The study was conducted under
controlled conditions and confirms the
previously mentioned positive effects:
regular consumption of vitamin K2
seems to reduce the risk of developing
cardiovascular problems. This study also
shows that women who already have stiff
arteries can reduce this development
with the help of vitamin K2.
You can read the entire article and find
study references at eqology.com. •
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21
PRODUCT INFORMATION
EQ VITASTRONG
EQ VITASTRONG
i
Vitamins and minerals
The vitamins and minerals you need every day
– with magnesium, zinc and Green Silica
RECOMMENDED DOSAGE
2 tablets daily
normal bodily functions in
several areas.
Vitamins B2, B3, B5, B6
and B12 contribute among
other things to reducing
tiredness and fatigue.
VITAMIN C
Vitamin A is important for
the vision, skin, immune
system, regulation of iron,
mucous membranes and
cell specializing.
Vitamin C is added as
L-ascorbic acid and is
pehaps best known as the
vitamin in citrus fruits, vegetables and berries. Many
connect vitamin C with
colds because of the positive effect on the immune
system, but this vitamin
also contributes to several
other important functions.
Vitamin C can i.a. maintain
the normal function of the
immune system during and
after intense exertion, and
protect the cells from oxidative stress.
VITAMIN B
VITAMIN D3
Vitamin B includes the types
B1 (thiamin), B2 (riboflavin),
B3 (niacin), B5 (pantothenic
acid), B6 (pyridoxine), B7
(biotin), B9 (folic acid) and
B12 (cobalamin), and has
many functions in the body.
Vitamin B's are important
contributors to maintainin
Vitamin D consists of a group
of fat-soluble vitamins, the
most important of which
are vitamins D2 and D3.
Vitamin D2 (ergocalciferol) is
found in plant-based foods
(cereals), while vitamin D3
(cholecalciferol) is found in
animal-based foods (fat fish,
VITAMIN A
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EQ M A GA Z I N E | 2 0 15/2016
cheese, butter etc). Vitamin
D3 is also formed when the
skin's pigments are exposed
to sunlight. There is a greater
formation of vitamin D3 in
lighter skin than there is in darker skin, and in periods with
little sun exposure, the body
may experience a vitamin D3
deficiency.
VITAMIN E
Vitamin E, also called tocopherols, is found particularly in plant based oils,
like corn oil, sunflower seed
oil, soy oil and similar oils.
Vitamin E is an antioxidant
that contributes to protecting the cells from oxydative
stress.
MINERALS AND
TRACE MINERALS
Minerals are divided into
two groups depending
on the amount the body
requires. Most of us usually
get enough of the main
minerals calcium, phosphorus, sodium, potassium
and magnesium through a
normal diet. Studies show
that many of us still have
problems absorbing enough
magnesium from regular
dietary supplements. If only
regular magnesium is used,
it requires so much volume
that the tablets become
impractical, and we still
cannot cover our needs.
To ensure the supply of this
important mineral EQ Vitastrong has a unique formula
of natural magnesium salt
(magnesium carbonate and
magnesium acetyl taurate),
which is absorbed close to
100 %.
MANGANESE
Manganese is a trace
mineral important to certain
enzymes. It is found in bread,
nuts and green vegetables.
The mineral can contribute to
normal energizing metabolism, maintaining normal
bone health and protecting
the cells from oxydative stress.
IODINE
Iodine plays a key role in
the functions of the thyroid
gland (thyroidea) and is
perhaps mostly known for
this effect. In addition, iodine is also important to our
energy level, our nervous
system, cognitive abilities
and to our skin. •
NUTRITION FACTS PER
RECOMMENDED DAILY
DOSAGE
Vitamin A 800 μg (100 %)*
Vitamin D3 5 μg (100 %)*
Vitamin E 15 mg (125 %)*
Biotin 50 μg (100 %)*
Folic acid 0,2 mg (100 %)*
Vitamin B3 16 mg (100 %)*
Vitamin B5 6 mg (100 %)*
Vitamin B1 1,1 mg (100 %)*
Vitamin B12 2,5 μg (100 %)*
Vitamin B2 1,4 mg (100 %)*
Vitamin B6 1,4 mg (100 %)*
Vitamin C 110 mg (137 %)*
Vitamin K1 75 μg (100 %)**
Chromium 40 μg (100 %)*
Copper1 mg (100 %)*
Iodine 150 μg (100 %)*
Iron 14 mg (100 %)*
Manganese 2 mg (100 %)*
Magnesium 150 mg (50 %)*
Molybden 50 μg (100 %)*
Molybdenum 55 μg (100 %)*
Zinc 18 mg (180 %)*
*Of reference value RDI
** RDI for vitamin K1 is
based on a normally
functioning coagulation
system.
BENEFITS
• EQ VITASTRONG
contains the recommended amount of
vitamins and minerals
to satisfy the body's
needs every single day
– and which you may
not get through your
regular diet.
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are substances the human
body cannot produce on its
own – but they are essential
for growth and for maintaining good health. Our
products are based on upto-date knowledge of what
you need to stay healthy
and to maintain an optimal
level of functioning.
EQ Vitastrong contains
the recommended amount
of vitamins, magnesium
and trace minerals the you
need every single day –
and which you may not get
through your regular diet.
23
NUTRITION
VITAMINS & MINERALS
Vitamins
& minerals
– important substances for the
body’s building blocks.
Tex t E Q O L O G Y
V
PHOTO GETTY IMAGES
itamins and minerals are among the
type of nutrients that must be gotten
through our diet if we want to avoid
deficiency diseases. They are also a
part of the body’s building blocks, but we do not
need them in as big quantities as for example
proteins, carbohydrates and fats.
Most of the 13 vitamins the body needs are
gotten naturally in small doses through our diet,
similar to how we get minerals, also called trace
elements.
If our diet, for various reasons, is not varied
enough, this can cause deficiency diseases. Similarly to how our muscles become less strong
if they do not get enough protein, the body
becomes less able to resist certain illnesses if it
is suffering from a lack of vitamins or minerals.
Just as with vitamin C, our bodies also need relatively large amounts of vitamin D. Our natural
source of vitamin D is the sun which, as you
know, can be hard to come by during the winter
months in Northern Europe. A lack of vitamin
D can cause tiredness and a weaker immune
system. Vitamin D as a dietary supplement is
then especially good during the darker parts of
the year, and can also provide relief for acne,
rheumatism, eczema and psoriasis.
Vitamin supplements in all forms can be appropriate, and they are used both to increase our
performance in physical activity and as a useful
supplement.
VITAMINS
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EQ M A GA Z I N E | 2 0 15/2016
MINERALS
PHOTO GETTY IMAGES
Through our normal healthy diet we often get
enough vitamins, but some vitamins are more
difficult to get than others. The human body
does not have the ability to produce vitamin C,
which is, among other things, important
for our metabolism and connective
tissues. An orange contains approximately one day’s need for
Tip
vitamin C, but also strawberries,
Vitamin supplements in all
bell pepper and papaya carry high
forms can be appropriate, and
amounts of this vitamin. Cabbage,
they are used both to increase
our performance in physical
leek and raspberries also contain a
activity and as a useful
large portion of the recommended
supplement.
daily amount of vitamin C. Normally
it is not a problem to get enough vitamin
C, but a dietary supplement can give an extra
boost when needed, especially in the mornings.
Vitamin C also contributes to making the absorption of iron easier, and can reduce the risk
for depression symptoms.
Minerals are, among other things, a part of our
hormonal system, and essential to the body’s
structure. Iron and Calcium are the most important minerals. Iron is one of the components in
our blood, and thus plays a central part in our
very survival. Calcium is necessary for healthy
and functioning teeth and bones.
For women it is especially important to get a
supplement of iron when menstruating, as the
body is losing iron. Iron can be gotten through
foods such as broccoli, meat and eggs and through
dietary supplements.
A lack of calcium can lead to a loss of teeth,
and with age, brittle bones and osteoporosis. It is
especially important to get extra calcium during
breastfeeding, as a lot of it is naturally given
through the milk to the baby.
MINERALS AND EXERCISE
We all know that an ideal diet is a balanced one,
and that it contains a large variety of fruit and
vegetables. We also know that ideally we should
get regular exercise. People often overlook the
fact that when we exercise we need fuel, and
the more we exercise and the more intense our
workout, the more fuel we need. But simply consuming more calories is not the answer. To help
us deal with increased stress and damage on the
body caused by working out, we need more of
those nutrients that help repair and maintain
our bodies.
For our bodies to function optimally in our
According to
studies our
bodies, both
before and
during exercising, don’t
only need extra
water but also
important
minerals so as
to perform to
their highest
capacity.
everyday life, it is essential that we get sodium,
potassium, phosphorus and magnesium. Other
important minerals are iron, manganese, zinc,
selenium and iodine. The mineral we need most
of is sodium, which is most often consumed in
the form of sodium chloride, or regular salt. But
which minerals are important when exercising?
According to studies our bodies, both before
and during exercising, don’t only need extra
water but also important minerals so as to perform to their highest capacity. These important
minerals are especially sodium and potassium,
which contribute to stimulating the muscles and
nervous system. Studies also show that the sports
drinks that are best at hydrating the body after a
workout contain water, sugar, sodium, potassium, calcium, magnesium, amino acids, thiols
and vitamins, and that these can also contribute
to better performance during exercise.
You can learn more about these studies and find
references on eqology.com. •
Sources: vitaminochmineral.se, eqology.com
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25
PRODUCT INFORMATION
EQ MULTICHI ENERGY
EQ MULTICHI
ENERGY
i
Energy drink
RECOMMENDED DAILY
DOSAGE
15 ml (1tbs) daily.
TURMERIC
Turmeric contains substances than can lead
to a reduced excretion
of cholesterol from the
liver. They can protect the
liver and prostate against
toxins and contribute to
normal digestion and
absorption of fat-soluble
vitamins by influencing
the excretion of bile salts.
Turmeric has also been
reported to have an
anti-inflammatory and
antimicrobial effect.
ARTICHOKE
Artichoke contains the
substances cynarin and
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EQ M A GA Z I N E | 2 0 15/2016
scolymosid, which are
also reported to lower
the blood's cholesterol
level and to have an
antioxidant and antimicrobial effect. Similarly to
the substances in turmeric, also artichoke extracts
can affect the excretion
of bile, which in turn is
important for absorbing
fat-soluble vitamins and
digesting fats.
KOLA NUT
Kola nut contains caffeine, which can have
an invigorating effect,
stimulate the heart and
muscles generally, and
give a refreshed feeling.
Caffeine has also been
reported to reduce ailments related to migrenelike headaches.
antioxidant effect. They
can, in addition, have an
antistressing, stimulating
and calming effect.
LIQUORICE ROOT
Liquorice root contains
glycyrrhizin and many
other substances that
are known for their
positive effect on a sore
throat, cough and other
respiratory problems. It
has also been reported
that liquorice substances
can have a positive
effect on sores, irritation
and the immune system. •
BENEFITS
• Can give extra energy
• Can stimulate and
balance the body’s
physiological processes
• May strengthen the immune defense system
and stimulate the
central nervous system
• May have a light antihypertensive effect
* The ingredients of the
EU version of EQ Multichi
Energy are adapted to
suit EU directives while still
retaining the great effect.
See eqology.com.
SCHISANDRA SINENSIS
Schisandra sinensis is
a plant that grows in
northeastern China,
eastern Siberia, Korea and
Japan. The dried berries
from this plant have been
used for hundreds of years
for their contents of substances that show a good
EQ Multichi Energy
is produced based on
ancient Eastern traditions
and specially developed in order to balance
and cleanse the body,
increase energy and to
stabilize important bodily
functions.
Multichi Energy
contains more than 15*
energizing and cleansing
herbal extracts, some
of which are described
here:
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27
ACTIVITY
I
TOWARDS
NEW HIGHTS
Mountain climbing requires a lot from both the body
and the mind. Are you ready for a challenge?
Tex t an d ph oto K R I S T I N F O L S L A N D O L S E N
t is the overall experience with nature that
makes climbing so fantastic, an enthusiastic Maren Eek Bistrup tells us. She has
established herself in Norway’s Kabelvåg, Lofoten, together with her husband Seth
Hobby. Together they run a wilderness guiding
company, the Northern Alpine Guides, offering
climbing courses and guided mountain climbing
treks for all experience levels.
– You are so close to the elements when you
are climbing. It is not only about the physical
and mental challenge, but also about complex
experiences with light, weather, the stillness and
view – and not least the relationship with your
climbing companion, Maren tells us.
POPULAR
Mountain climbing is a popular activity in strong
growth. New climbing clubs are continuously
popping up and new climbing areas established
everywhere in the country. Today there are over
170 climbing clubs and there are almost 16 000
registered members in the Norwegian Climbers’
Association. The actual number of active climbers is much higher, as climbing is not a typical
organized sport.
BALANCED FOR THE BODY AND MIND
When you climb you use your entire body. Your
core muscles, forearms, legs and buttocks get a
proper workout. Your motor skills are stimulated, and your balance is improved.
– You leave your daily worries behind when
entering the mountain-side, and you are totally
focused on the now, says Seth, who has over 15
years of experience as a climber.
– Climbing is a type of meditation that helps
you stress down and become a more balanced
person. You learn to control your fear, which
can also help you in other arenas of your life. It
gives you a larger view on life.
AN ACTIVITY FOR EVERYONE
Everyone can be a climber, young or old, man or
woman, says Maren.
– Children climb before they can walk, and you
take these climbing abilities with you. We had a
72 year-old client with us on Svolværgeita, and
that went really well!
Earlier climbing was a male-dominated sport,
but today the number of male versus female
climbers is quite evenly distributed. Women are
known for being somewhat more flexible and
better at the footwork than men, while men have
the advantage of their superior physical strength.
Tall people have a good reach, while shorter people often have more strength in their bodies, and
manage heavy moves easier. Everyone has to
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ACTIVITY
Facts about
Climbing
Different types of
climbing:
• Trad climbing (Traditional climbing): A form of
rock climbing where you
place removable protection such as wedges
and cams into cracks in
the rock yourself.
• Sport climbing: A form
of rock climbing that
relies on permanent
anchors and bolts fixed
to the rock.
• Bouldering: Climbing
on large boulders at a
low altitude. Instead of
using anchors or a safety
rope, you use a mat or
a so-called crash pad to
land on when falling off.
Bouldering is technically
challenging and a form
of climbing that requires
strength.
find their own climbing style, and use
their strengths to their advantage.
PREVENTING ACCIDENTS
– If you have good skills and knowledge,
climbing is a relatively safe activity.
Therefore, plan, prepare and practice,
Seth recommends.
So as to prevent accidents it is important to have skillful hand work, secure
equipment, a good attitude and not least
both physical and mental presence.
When accidents occur, it is most often
because of human error. A companion
check is obligatory before all climbs, and
good communication between climbing companions is essential. It is also
recommended to practice companion
rescue and to feel confident at being able
to perform first aid treatment.
A MYRIAD OF OPTIONS
Climbing is an activity with many
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EQ M A GA Z I N E | 2 0 15/2016
• Aid climbing: Similar to
trad climing, except that
in aid climbing you use
protection devices to
make upward progress.
You stand in a device
that is attached to the
protection.
variations, everything from ascending
boulders on the ground to surmounting challenging alpine peaks. But
some things are common to all types of
climbing; the challenge, physical activity and companionship. You develop
strong bonds to those you climb with,
When you climb
you use your entire
body. Your core
muscles, forearms,
legs and buttocks
get a proper
workout.
and you can do it all over the world. So
what are you waiting for? •
More info:
NORWEGIAN CLIMBING
ASSOCIATION:
www.klatring.no
SWEDISH CLIMBING
ASSOCIATION:
www.klatterforbundet.se
DANISH CLIMBING
ASSOCIATION: www.dklaf.dk
FINNISH CLIMBING
ASSOCIATION: www.limbing.fi
Tips for newbies from
Maren and Seth:
• Join a local climbing
club
• Take an introductory
course
• Get to know the equipment
• Take safety seriously
• Take the time to learn
things correctly
• Hire a certified guide
• Find inspiration online
• Even if it seems difficult
to begin with, it will get
easier with some experience
• See climbing as an
entrance to a great
social network. And use
the opportunity to have
active vacations all over
the world.
PRESENCE. So as to prevent
accidents it is important to
have skillful hand work, secure
equipment, a good attitude
and not least both physical
and mental presence.
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PRODUCT INFORMATION
EQ PROTEIN BAR
EQ PROTEIN BAR
i
- a protein bar rich in fiber
The EQ Protein Bar is a tasty protein bar covered in chocolate and
rich in fiber. The bar contains as much as 36.4 % protein, is naturally
sweetened with stevia and is a perfect snack between meals or if
you are, for example, going to the gym straight from work.
Tex t E Q O LO GY
P h o t o GE T T Y I M A GE S
O
ur protein bar contains a high
amount of proteins, and is
therefore especially suitable
for those who want to get some
extra proteins or after a more intense workout or other activity. For optimal results
the bar should be eaten within 20 minutes
after exercising. EQ Protein bar is also well
suited as a filling snack between meals. It
also contains dietary fibers, which is good
for the stomach and digestion and gives a
long-lasting feeling of fullness. EQ Protein
Bar may contain traces of egg, gluten, nuts,
milk and sesame seeds.
PROTEINS
Out of all the nutrients, protein is the one
that is most filling when comparing to the
amount of calories. You also stay full longer
if you eat plenty of proteins. If you exercise
intensely, it is especially important that
you get the amount of proteins you need.
Protein also has a stabilizing effect on
blood sugar, which can again counteract a
craving for sweets or snacking. When eating
something immediately after a work-out
you will restitute faster, be able to perform
better during your next work-out and the
work-out you just finished will be more
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EQ M A GA Z I N E | 2 0 15/2016
efficient. Most people focus on proteins
because of their role as building blocks for
muscles, but proteins also have other great
abilities. It requires more to digest proteins,
so metabolism is increased after a meal rich
in proteins.
DIETARY FIBERS
If you eat a lot of dietary fibers, which are
slow carbohydrates, you will have a more
stable blood sugar than if you are getting
a lot of fast carbohydrates like sugar and
starch. An even blood sugar level will give
you more energy, a more positive feeling, a
better ability to perform and less craving for
sweets. Dietary fibers can also contribute
to a stronger immune system. Some of the
fibers from the grains are “nutrition” for the
flora in the large intestine, and are necessary for them to be able to function normally.
Large intestine flora is an important part of
the immune system.
CONTENT
Nutrition facts
per bar/42 g
Energy
153 kcal
Carbohydrates 9,3 gram
Protein
15,3 gram
Fat
5,3 gram
Dietary fiber 6,9 gram
BENEFITS
• Contains as much as
36.4 % protein
• Naturally sweetened
with stevia
• One bar contains only
ca. 153 kcal
WARNING
• May contain traces of
egg, gluten, nuts, milk
and sesame seeds.
STEVIA
Stevia is a naturally sweet herb that
contains glycosides, and is up to 300 times
sweeter than sugar. Since this natural
sweetener has no calories, it will not raise
blood sugar levels. •
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PHOTO GETTY IMAGES
NUTRITION
PROTEINS
PROTEINS
– the essential
amino acids
Tex t EQOLOGY
WHAT ARE PROTEINS?
• Proteins are the body’s
building blocks, and
play an important part in
how the body functions.
Especially the muscles
depend on proteins. Proteins are also essential
to building and maintaining cells and tissue, and
to producing hormones
and enzymes.
• Proteins become amino
acids in the body, and it
is especially important
to get the so-called essential amino acids that
we are unable to produce
on our own, but that we
must get through our diet.
When amino acids are
absorbed, they are again
converted to proteins in
different parts of the body.
• The need for proteins is
often given in grams per
kilogram of body weight
per day. If a person weighing 75 kg should get 1
gram of protein per kilo
per day, he should then
get 75 grams per day.
• Dietary supplements of
protein can either consist
of whey protein (a bi-product of cheese making), or
soy protein. Whey protein
contains animal proteins,
while soy protein contains
vegetable proteins.
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EQ M A GA Z I N E | 2 0 15/2016
P
roteins are the most important
of the four energy-giving nutrients. The word ”protein” comes
from the Greek word ”Protos”,
and it means ”the most important” or ”
the first”. But what is it that proteins do
for us, and what happens if we don’t get
enough?
Proteins are long molecules that
principally are comprised of chains of
several hundreds of amino acids. 22 of
the amino acids are vital to our survival.
The body can manufacture some of these
as needed, but it is necessary for us to get
8-9 of them through our diet. These are
the ones we call essential amino acids.
Foods with high protein content are
meat, fish, poultry, eggs, dairy products,
lentils, beans, soybeans and tofu.
Protein is also the nutrient that is the
most filling in relation to calorie contents. You will also stay full for a longer
time if you eat plenty of proteins. If you
train intensely, it is especially important
that you eat the right amount of proteins.
Protein can also have a stabilizing effect
on blood sugar, which again can lessen
the craving for sweets or snacking. 1 gram
of protein is the equivalent to 4,1 kcal.
FUNCTIONS IN THE BODY
Proteins have many important functions
in the body. They contribute to, among
other things, the maintenance of muscles,
hair, skin, nails and other tissues and organs such as the liver, kidneys, intestines
etc. Several important hormones, such
as insulin, are comprised of proteins.
Enzymes are proteins, and without these
there would be no metabolism. The
hemoglobin that is in our red blood cells,
and which is used to transport oxygen in
the body, is also a protein. If you get sick
often, this could be connected to getting
too little protein.
TOO LITTLE PROTEIN
If you get too little of this important
nutritional group, you will begin to see
symptoms such as tiredness, repeated
infections, edema, hair loss and broken
nails.
TOO MUCH PROTEIN
Protein can be converted to fat, but it is a
costly process for the body, and requires a
lot of energy. Because of this one does not
usually become overweight from eating
too much protein, since protein actually
also stimulates the burning of fat. Protein
also stimulates the absorption of calcium
in the small intestine, and calcium is
good for the bone structure. If you have
problems with your kidneys, you should
watch that you don’t get too much protein, as it can make the condition worse.
INCREASES METABOLISM
Most instances focus on proteins because
of their role as building blocks for the
muscles, but proteins also have many other
important abilities. It requires more to
digest proteins, so a meal rich in proteins
will increase our metabolism.
Since proteins are digested for a longer
time, they keep us feeling full longer, which
is beneficial when we want to watch our
weight. The risk of snacking is then also
smaller, and with a more stabile blood sugar
level, we can avoid the eternal craving for
sweets many experience as a bother.
FILL UP AFTER EXERCISE
Eating correctly after exercise will help
you recover faster, perform better
during the next session, and you will
get a greater gain from the workout you
just completed. According to Olympiatoppen, the Norwegian association for
top athletes, leaving out eating after a
workout will lead to slower recovery,
less effect from the workout, a weaker
immune system and a higher risk for
overtraining. So take care to fill up on
both fluids and nutrition.
The best is to combine something
with plenty of carbohydrates with
something with plenty of proteins. This
is because carbohydrates cause an increased insulin secretion, which in turn
stimulates the muscles to absorb the
amino acids you get through the protein.
MUSCLE BUILDING
The debate about the benefits of a
high-protein diet has been long lasting, the results of studies have been
divergent, and some claim that there
are no great benefits while others have
shown positive results. The fact is, that
it is difficult to measure the effects of a
high-protein diet in people.
There have, however, come some
crucial study reports, which show
significant advantages for those who
exercise or are physically active. The
use of protein-rich products and
increased protein levels contribute to
building and maintaining muscle mass,
to repairing damaged muscle tissue and
to preventing muscle loss.
One of the best protein supplements
on the market is derived from milk, and
is called whey protein. Several studies
show that an intake of whey protein
increases the muscle protein synthesis
significantly, and a study done by Reidy
(2013) showed that ingesting whey protein within an hour of strength training
resulted in a clear increase of muscle
protein synthesis.
Learn more about research done on
proteins at eqology.com. •
Sources:
•matboken.se
•eqology.com
•iform.no
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PRODUCT INFORMATION
EQ ANTI AGE COLLAGEN PREMIUM
EQ ANTI AGE
COLLAGEN PREMIUM
With marine collagen and green tea
Our skin does not only
wanting to reduce the
visible signs of aging.
reflect what we expose it
to, but also what our genes determine and what
EQ ANTI AGE COLLAGEN
we choose to eat so as to
PREMIUM
provide the best prereOne thing that makes
quisites for healthy and
EQ Anti Age Collagen
energetic skin. Collagen
Premium stand out is the
is the protein that the prilow mollecular weight
mary support structure of
collagen that makes it so
the skin is comprised of.
much easier for the body
It provides the skin
to absorb this spewith strength
cial protein. We
and elasticity
have chosen
and it has
to add Matthe unique
cha green
capability to
tea and seaof the body's proteins are
retain moisbuckthorn
comprised of collagen.
ture.
(Hippophae
rhamnoides)
COLLAGEN
as they are
Collagen is a
both ingredients of
protein to be found in all
high quality, known for
the body’s connective
their ability to promote
tissues. When we are
healthy skin. EQ Anti
young our bodies have
Age Collagen contains
lots of collagen, and our
vitamins and botanical
skin is smooth. Collagen
extracts that maintain the
and elastin cooperate
normal function of the
in keeping the body’s
skin. To ensure enough
tissues in order; collagen
skin-related vitamins, we
gives it shape, strength
have added vitamins B3,
and firmness and elastin
B5 and C, in addition to
gives it its elasticity.
botanical extracts that
Collagen makes the
also contain vitamins and
skin strong and resilient.
other nutrients.
As we age, our skin loses
a lot of its original colMATCHA GREEN TEA
lagen and wrinkles are
Matcha is a Japaformed. Since up to 30 %
nese green tea, which is
of the body’s protein is
ground to a powder and
collagen, it is important
thus retains the nutrients
to get more collagen if
from the entire tea leaf
PHOTO GETTY IMAGES
30%
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EQ M A GA Z I N E | 2 0 15/2016
instead of just the usual
green tea extract. Matcha
is prepared from the
leaves of the tea bush
Camellia sinensis, and
what makes this green
tea so special is both the
origin and method of
preparing it. The different
ways the green tea leaves
are treated are a crucial
part of determining the
quality of the tea. The tea
is bursting with nutrients
such as vitamin A, antioxidants, fiber, chlorophyll
and the special amino
acid L-theanine.
SEA-BUCKTHORN
Sea-buckthorn is an old,
widely-spread plant that
has lately gotten a lot of
attention because of the
berries’ special nutritional
and medicinal value.
The berries contain large
amounts of vitamin C;
it has been proven that
one berry contains more
vitamin C than a kiwi or
an orange. Sea-buckthorn also contains other
important nutrients such
as vitamin A, vitamin E,
vitamin K, vitamin B1 and
vitamin B2 as well as minerals and amino acids.
Among the amino acids
are eight of the most essential ones that the body
is unable to produce on
its own. •
i
WHAT IS EQ ANTI AGE
COLLAGEN PREMIUM
EQ Anti Age Collagen
Premium is enriched with
important components
that can contribute to
supporting healthy and
beautiful skin at all ages.
Contents per recommended daily dosage
(1 sachet/4,74 g):
Fish Collagen
4500mg
Matcha Green Tea 100mg
Vitamin C
50mg
Sea-buckthorn
25mg
Vitamin B3
16mg
Vitamin B5
3,5mg
Allergen warning: The
product contains protein
from fish and shellfish.
• The main ingredient
is comprised of 100
% natural, pure low
molecular weight
hydrolyzed collagen
from fish (collagen
peptides).
• Matcha Green tea has
abundance of polyphenols (antioxidants),
which help to prevent
the early aging of the
skin through oxidative
stress.
• Sea-buckthorn oil is
very much like the natural skin oils, and it is
believed that the good
effect it has on the skin
is because of its large
amount of unsaturated
fatty acids, palmitoleic
acid, provitamin A and
vitamin E.
• Vitamin C contributes
to a normal production of collagen in the
blood vessels.
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NUTRITION
MATCHA GREEN TEA
MATCHA
GREEN TEA
– the green health bomb
Tex t E Q O LO GY
Photo S T O C K S Y & G E T T Y I M A G E S
MATCHA GREEN TEA. Matcha
tea can be found as a flavour
and nutritional additive in
everything from cakes and
ice-creams to lattes.
G
reen tea has long been known
for its health benefits, but now
this green health bomb has
gotten a competitor – Matcha
Green Tea. A study published on PubMed
showed that Matcha green tea actually
contains as much as 137 times more antioxidants than regular green tea!
Matcha is a finely ground green tea,
where all of the leaves from the bush are
used in making the powder. The tea is
made from the same leaves as green tea,
but the processes of growing and treating
the leaves is different. For the three weeks
leading up to harvest, the leaves are
entirely protected from sunlight, which
increases their level of chlorophyll and
nutrients. The ready powder is mixed into
warm water and the drink is a concentrate of the known health benefits of
green tea.
units per gram, or the discussed Gojiberry, which measures 253.
Matcha contains caffeine, but not as
much as coffee, and is especially suitable
for people who are sensitive to coffee.
The tea is bursting with nutrients such
as vitamin A, antioxidants, dietary fiber,
chlorophyll and the special amino acid
L-theanine.
One cup of tea contains ten times the
amount of nutrients compared to classic
steeped tea, and measured in antioxidants, the amount is more than several
hundred times the amount found in a
fresh apple.
Matcha tea can be found as a flavour
and nutritional additive in everything from
cakes and ice-creams to lattes. You can
buy Matcha tea at well-stocked grocery
stores, tea specialists, health food stores
and online. Japanese restaurants usually
use a high-quality Matcha tea in their tea
ceremonies. •
CONTENTS AND USE
Sources:
ORAC, the value we use to measure a
food’s antioxidant effect, shows 1400 units
per gram of Matcha tea, compared to
Nordic blueberries, which measure 93
•kk.no
•mabra.com
•ncbi.nlm.nih.gov/pubmed
SPECIAL TREATMENT
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EQ M A GA Z I N E | 2 0 15/2016
i
MATCHA GREEN TEA
Matcha is a Japanese green tea, which is
ground to a powder, and
thus it retains the nutrients
from the entire tea leaf,
as opposed to the usual
green tea extract.
ANTIOXIDANTS
Antioxidants are
substances that protect
the cells from damages
caused by unstable
molecules that are called
free radicals. Some
examples of antioxidants
are C- and E-vitamin,
lycopene, lutein, betacarotene and selenium.
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PRODUCT INFORMATION
EQ SKIN
EQ SKIN
- natural skin care for both
him and for her
PHOTO GETTY IMAGES
Eqology’s skin care series EQ SKIN is comprised of natural and modern
skin and body care products for both him and for her. The products
contain active, natural ingredients of high quality that have been known
for centuries for their good attributes.
››
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PRODUCT INFORMATION
EQ SKIN
7
8
1
3
4
5
6
2
1 EQ CLEAN UP FACE GEL
A gentle and soap-free gel
that deep-cleanses the skin.
The skin becomes clean, soft
and refreshed. Removes makeup and is also efficient when
shaving. Contains i.a. betaine,
lactic acid and provitamin B5.
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2 EQ PEEL OFF FACE PADS
Cotton pads with jojoba oil
and peeling granules. Gives
an efficient and quick scrub
and is easy to use. Cleanses
and softens the skin. To be
used every other day. EQ Peel
Off Face Pads are PH neutral,
dermatologically tested and
do not contain alcohol.
3 EQ MOISTURE SUPPORT OIL
A facial oil that adds moisture
to normal, dry and sensitive
skin. Contains a carefully
selected combination of
nourishing essential oils. The oil
is comprised of 100 % natural
ingredients.
4 EQ OIL CONTROL
A facial oil that balances and
normalizes the skin’s sebum
production and counteracts
pimples. Contains a carefully selected combination of
ingredients.
5 EQ AGE RESIST OIL
A facial oil that is designed
for aging skin. Contains a carefully selected combination of
ingredients.
6 EQ ACTIVE EYE CREAM
The eye cream is based on
ingredients that nourish the
sensitive skin under the eyes.
Reduces fine lines, swelling,
water retention and dark
circles.
7 EQ FACE RECOVER MASK
A mask for all skin types from
natural clay and herbs. The
facial mask has a firming
effect and it stimulates the
skin’s regenerative properties,
cleanses impurities and has a
nourishing effect both before
and after exposure to UV rays. .
8 EQ SUN DEFENCE
FACE & BODY SPF 15
Our sun lotion with SPF 15
is based on natural active
ingredients, and does not
have a chemical filter. The sun
lotion has a physical filter and
provides protection from both
UVA and UVB rays.
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PRODUCT INFORMATION
EQ SKIN
EQ SCALE OF NATURALNESS
EQOLOGY AIMS to create as natural
products as possible. At the same time
we want to offer effective, user-friendly and long-lasting products. Even
though parabens are commonly used
as preservatives, you will not find any
of these in our EQ products. Instead,
we have chosen other approved, well
tested and widely used preservatives.
Such ingredients are unfortunately not
in the "natural" category, but they are
essential in order to maintain safe and
high quality products.
It is important to us that our customers are aware of what they are adding
to their skin. That is why you can see
the ingredients for each EQ SKIN
product, as well as the alphabetized
ingredient lexicon, at eqology.com.
You will find every natural ingredient
marked with a star (*).
Eqology might be the first supplier of
skin care products that have created a
scale of naturalness. It is a transparent
scale that allows you to see the amount
of natural ingredients in the product.
We hope that our scale of naturalness
will make your decisions easier.
EQOLOGY’S
SKIN CARE PRODUCTS
ARE FREE FROM I.A.:
• Parabens
• Mineral oils
• SD Alcohol
• Chemical perfumes and dyes
•Silicone
Eqology has clear guidelines for
producing new products, also
when it comes to content. You
can learn more about all our
main ingredients on
eqology.com.
Example of the
EQ scale of naturalness
100 %
Natural
ingredients
Step by step
1
CLEANSING
PHOTO GETTY IMAGES
➜
➜
➜
➜
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EQ M A GA Z I N E | 2 0 15/2016
Wet your hands, and pour about a tablespoon of EQ Clean Up Face Gel in your hand.
Lather, and spread the cleansing gel on your face and neck and wash. Add more water if necessary.
Massage into the skin with circular motions.
Rinse with lukewarm water.
2
PEELING
➜
➜
➜
➜
Take a cotton pad of EQ Peel Off Face Pads.
Gently rub your face and neck with the pad.
Be thorough but careful around the eyes.
It is not necessary to rinse after the peeling.
3
TREATMENT WITH OIL
➜
➜
➜
Pump a dose of facial oil into your palm and massage evenly over your face and neck.
Avoid the eyes and mouth.
Tip: About once a week you can give your skin an extra boost with the EQ Face Recover Mask before applying the oil.
4
CARE AND PROTECTION
➜ Apply a moisturizing cream evenly on your face and neck.
➜ Apply EQ Active Eye Cream around your eyes.
➜ You can end with a sun lotion to protect the skin if needed.
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PRODUCT INFORMATION
EQ SKIN
capillaries and other rashes.
It is effective for skin impurities
and acne, blackheads, and is
bactericidal. The oil is also great
as hair treatment for dry and
lifeless hair, and can be used
for massage
100 %
97 %
100 %
Natural
ingredients
EQ ORGANIC JOJOBA OIL
An organic jojoba oil for all skin
types. The oil has a moisturizing, balancing, purifying and
nourishing effect. Jojoba oil protects against frostbite, broken
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EQ M A GA Z I N E | 2 0 15/2016
Natural
ingredients
99 %
Natural
ingredients
EQ DAILY HERBAL SHAMPOO
A mild, cleansing and nourishing shampoo that can be
used daily. The shampoo has
a wonderful scent of natural
herb extracts. EQ Daily Herbal
Shampoo contains organic
aloe vera, keratin proteins and
sea-buckthorn. Aloe vera has
a soothing effect on dry scalps
and dandruff, and keratin is
a natural protein that strengthens, repairs and nourishes
the hair as well as protects
it from exterior UV damage.
Sea-buckthorn has a healing
effect on wounds, kills bacteria,
increases circulation and
stimulates hair growth. Neem
and quassia are both considered soothing to the scalp and is
thus a natural part of EQ Daily
Herbal Shampoo.
EQ DAILY STRENGTH & REPAIR
EQ Daily Strength & Repair is a
conditioner without silicones,
based on natural and functional
ingredients with a wonderful
scent of natural herb extracts.
The conditioner contains shea
butter, which gives the hair
intense nourishment and helps
calm an irritated and dry scalp.
In addition, the keratin adds necessary proteins and strengthens
and repairs your hair. EQ Daily
Strength & Repair also contains
sea-buckthorn, which nourishes
the scalp, as well as neem and
quassia, which both have a
soothing effect on the scalp.
99 %
Natural
ingredients
EQ ACTIVE HAND CREAM
A hand cream with moisturizing
and nourishing ingredients like
shea butter, cocoa butter and
sea-buckthorn that is especially
rich in vitamins and essential
fatty acids. The hand cream
has a lovely scent of neroli oil
which is also a wonderful ingredient for sensitive and dry skin.
98 %
Natural
ingredients
92 %
Natural
ingredients
EQ HAND REFRESHING SOAP
A gentle and moisturizing hand
soap that cleanses without
affecting the skin’s natural pro-
NEW! EQ ACTIVE MULTI CREAM
A soothing universal cream for
all skin types. Well suited for
treating specific problematic
areas and is wonderful as a
refreshing and cooling foot
cream. Contains i.a. eucalyptus, camphor and arnica.
PHOTO GETTY IMAGES
Natural
ingredients
EQ PURE BODY OIL
A body oil with 100% natural ingredients. The oil has a
wonderful scent of natural
lavender, which has a calming
and nurturing effect on your
body. The essential oils make the
skin soft, smooth and balanced,
regenerate cells and increase
elasticity. It can be used as a
replacement to body lotion
immediately after shower and
it is excellent for dry skin in the
summer when it needs some
extra moisture. The oil can also
be used for massage.
tective layer. Hand Refreshing
Soap has a fresh and neutral
fragrance similiar to the skin’s
own pH value of approx. 5
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
47
CEO
BØRRE GJERSVIK
– CEO and developer of the product EQ Shake
Tex t E Q O LO GY
Photo R O Y J O N A S S E N
B
Setting goals is to
stretch a little further.
ørre Gjersvik has always been
interested in fitness and a healthy lifestyle. As CEO of Eqology
he has the goal to help people
become healthier, and he encourages
everyone to get up off of the sofa and
become more active, of course combined
with our fantastic products.
CAN YOU TELL US A LITTLE ABOUT YOURSELF? WHAT WAS IT THAT SPARKED YOUR
INTEREST IN HEALTH, EXERCISE AND
LIFESTYLE?
BØRRE GJERSVIK, 48
CEO and developer of the
product EQ Shake
Børre has worked with nutrition, cosmetics and the skin
care industry for more than
13 years. His résumé includes the posts of CEO of Dermanor AS, Norway's leading
supplier of skin care and
beauty products, Director
of the health department
of Midelfart Sonnesson and
CEO of Herbalife since
2006. Børre is a big fan of
the great outdoors and
sports, and he loves to test
his physical limits.
48
EQ M A GA Z I N E | 2 0 15/2016
I live in Drammen, am 48 years old, live
with Vibeke Baltzersen and have two
children. I am passionate about fitness
and nutrition and have realized you can
gain an advantage in your exercise by
paying attention to good nutrition and
restitution. I guess I am quite methodical as a person, because I like to test and
plan and I am good at following through.
This might be why this type of challenges
appeal to me and give me joy. If I have a
competition to aim for in 9 months time,
I enjoy watching myself develop and
advance. It is exciting to learn from things
that work and to develop them further. I
like to see how far I can push myself.
WHAT IS YOUR VISION FOR EQOLOGY'S
PRODUCTS?
For me Eqology is the best from nature
and the best from science. People should
be inspired by us to make good choices
in their daily lives. Our customers and
Brand Partners should feel inspiration
and find help and motivation to care for
their health. Eqology should be known for
being natural, but unafraid to be creative
and innovative, and always developing. We
have good coverage for this when looking
at the latest product launches. We have
lately launched products that are entirely
unique, and give great health benefits.
EQ SHAKE IS OUR COMPLETE MEAL REPLACEMENT PRODUCT. WHAT WERE THE MAIN
REQUIREMENTS YOU WANTED TO MEET
WHEN DEVELOPING THIS PRODUCT?
I wanted to create a complete and optimal
meal where all the different cell types in
the body get both the right nutrition and
the right amount. A complete meal should
always contain 4 groups of nutrients to
be categorized as “complete”. These four
groups are: proteins, carbohydrates, fats
I wanted to create a
complete and optimal meal where
all the different cell
types in the body
get both the right
nutrition and the
right amount.
and vitamins and minerals. EQ Shake gives
only 217 kcal mixed with skimmed milk.
The product is exclusively manufactured
using only the best raw materials and ingredients and it contains 60% high-quality
protein from isolates, 23 vitamins and
minerals, complex carbohydrates with low
GI, dietary fibers and essential fatty acids.
WHY IS EQ SHAKE THE OPTIMAL PRODUCT FOR RECOVERY AFTER EXERCISE?
Shortly after a workout, it is important
to provide the body with nutrients and
fluids for optimal recovery. This is important to ensure the best possible effect
from your workout, allow progress, and
prevent overtraining, and strain injuries
and illness. Recovery intake is especially
important during weight management
periods. Exercise leads to depleting the
glycogen storage (carbohydrates) in the
muscles, increased protein turnover, loss
of fluid and salts and the burning of fat tissue. EQ Shake is made with high-quality
proteins (isolates) from whey protein,
casein protein, and soy protein. This allows the muscles to get a steady supply of
amino acids over a longer period of time
than if only whey protein is used. The
three protein sources that I have mentioned here are great separately, but when it
comes to restitution and building muscle
tissue they are even better combined. If
you have had a hard workout of 60-90
minutes, I would recommend topping
up on glycogen in the form of fruit juice
or a sports drink in addition to the shake.
This will ensure that also your glycogen
storages are full, and that the protein gets
utilized in the cells of the muscles.
WHAT ADVICE DO YOU WANT TO GIVE
PEOPLE WHO WANT TO BECOME MORE
ACTIVE?
Nelson Mandela once said: “There is no
passion to be found playing small - in settling for a life that is less than the one you
are capable of living.”
Setting goals is to stretch a little further.
Maybe it will involve change, establishing
new routines or more self-discipline. It
may be experienced as difficult because we
probably need to break out of the comfortable habits we have built for ourselves, but
the joy is greater. Reaching goals proves to
ourselves that it is possible, it reinforces
a sense of well-being and pleasure that by
far outweighs the hardships of working
towards the goal. •
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
49
PRODUCT INFORMATION
EQ SHAKE
EQ SHAKE
healthy meal replacement
PHOTO GETTY IMAGES
Tex t a nd photo E Q O L O G Y
WHAT IS THE DEFINITION OF A COMPLETE MEAL?
A complete meal is a meal that provides all the
right nutrients to all the different types of cells
in the human body in exactly the right measurements. It should always contain 4 factors: proteins, carbohydrates, fats and vitamins.
EQ Shake is a unique full meal replacement that
provides 217 kcal mixed with low fat milk. The
product is exclusively made from the finest raw
materials and ingredients, and contains 60% high
quality protein (26 g per meal), BCAA (branched
chain amino acids), 12 vitamins, 11 minerals,
complex carbohydrates with a low GI, fiber and
essential fatty acids. EQ Shake has significant
advantages over ALL well-known meal replacements available on the market today. One of the
main differences is the percentage of protein and
the amount of sugar. EQ Shake contains 60%
protein and is naturally sweetened with extracts
from the Stevia plant.
We have used only high-quality protein with
the highest biological value - a mixture of whey
protein isolate (95% protein), added soy protein
isolate and casein protein, as these cover some
beneficial effects that whey does not supply. This
is the optimal composition that insures a steady
supply of amino acids throughout a longer period
of time and simultaneously provides you with nutritious plant proteins with antioxidant properties
that promote muscle recovery after exercise.
50
EQ M A GA Z I N E | 2 0 15/2016
Skipping breakfast
results in unstable
blood sugar levels
and increases the
risk of overeating
later in the day.
WHEN YOU EXERCISE
Getting to the shape of your lifetime relies
on several factors. Weight, condition, muscle
strength etc. But even more important is the
combination of physical activity and nutrition.
Become the best version of yourself
EQ Shake is the optimal nutritional product
to consume straight after exercising. You get
the maximal effect of your workout if you
consume the right nutrition straight after.
Common knowledge states an open window
of restitution in the first 20-30 minutes after
exercising.
EQ Shake is developed targeting the best nutrition without any artificial additives.
Together with a
balanced diet, an
active lifestyle
and EQ Shake,
you can become
the best version of
yourself!
EQ Shake is the optimal restitution meal to
take after exercising:
• The earlier you consume the nutrition, the
better.
• The product contains 60% high-quality
protein (25g per meal).
• You get ample amounts of all the essential
amino acids including BCAA (branched
chain amino acids), complex carbohydrates, essential fatty acids, fibers and trace
minerals. This is the optimal meal before
and after exercise/competition.
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51
PRODUCT INFORMATION
EXERCISE. Take EQ Shake as
a restitution product immediately after exercising, and
you also get important trace
minerals and antioxidants.
FOTO GETTY IMAGES
EQ SHAKE
NUTRITION FACTS
EQ SHAKE
One meal of EQ Shake contains the nutritional equivalent to:
Protein
Vitamin C
One tangerine
Niacin
Magnesium
One grilled lamb chop 200 g fresh spinach
PHOTO GETTY IMAGES
One chicken filet
Vitamin E
One tablespoon of
sunflower oil
• For optimal conditions the restitution
meal should be served as a fluid, since it is
absorbed quicker into the blood stream.
• Sports nutritional products DO NOT
contain vitamins and minerals (it is not allowed to enrich such products and hence it
is not allowed to add vitamins or minerals).
• In conclusion it is more beneficent for you
to consume a meal replacement as a restitution product straight after exercising,
and simultaneously get important trace
minerals (like magnesium) and antioxidants.
• Tastes fantastic and gets lots of positive
feedback.
FOR MANAGING YOUR WEIGHT
The secret to all weight loss is consuming
fewer calories. EQ Shake is a unique and complete meal containing only 217 kcal mixed with
low-fat milk. This will help you control your
calorie intake.
In general, eating at regular times throughout the day makes it easier to manage the
total nutritional intake. This makes it easier to
take control over your weight. Hence missing
breakfast can contribute to gaining weight.
On the other hand, having breakfast makes it
easier to cover your body’s need for nutrients.
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EQ M A GA Z I N E | 2 0 15/2016
WEIGHT MANAGEMENT
It does not need to be difficult to manage your
weight. EQ Shake is packed with good nutrition
and - equally important - it tastes fantastic so
you do not have to feel like you have to sacrifice
the experience of great taste. Independent of
whether you want to lose weight, gain weight
or maintain your weight, our shakes represent
a unique nutritional solution. The high level of
protein contributes to the sensation of fullness
and to sustaining your energy levels.
EQ SHAKE IS:
• Calorie controlled to help you fight off unwanted weight.
• Packed with protein to build a fat-free body
mass.
• The high level of protein contributes to the
sensation of fullness and minimizes snacking
during the day.
• Added 12 vitamins and 11 minerals
• A simple solution that contributes to weight
loss and management.
• The product is exclusively made from the finest raw materials and ingredients. Developed
as a complete meal (meal replacement). •
Give yourself a
better diet – the
start of a healthier
lifestyle. EQ Shake
takes half a minute
to prepare and
comes in three
main flavours;
strawberry, vanilla
and chocolate.
Potassium
One banana
Vitamin A
One carrot
Calcium
Two small containers
of yoghurt
VITAMINS
Vitamins
100 g*
26 g**
RDI***
Vitamin A
1443 ug
458 ug
57 %
Vitamin D
7.9 ug
2.4 ug
47 %
Vitamin E
20 mg
5.9 mg
49 %
Vitamin C
99 mg
35 mg
43 %
Vitamin B1
1.5 mg
0.5 mg
47 %
Vitamin B2
1.0 mg
0.7 mg
51 %
Vitamin B6
2.2 mg
0.8 mg
54 %
Vitamin B12
2.6 ug
1.8 ug
71 %
Niacin
25 mg
7.4 mg
46 %
Folic acid
246 ug
86 ug
43 %
Pantothenic acid
6.8 mg
2.0 mg
34 %
Biotin
99 ug
30 ug
59 %
Minerals
100 g*
26 g**
RDI***
Calcium
395 mg
409 mg
51 %
Phosphorus
367 mg
342 mg
49 %
Magnesium
114 mg
59 mg
16 %
Iron
16 mg
4.8 mg
34 %
Iodine
150 ug
45 ug
30 %
Zinc
5.5 mg
2.9 mg
29 %
Potassium
309 mg
500 mg
25 %
Selenium
55 ug
17 ug
30 %
Copper
1.1 mg
0.33 mg
33 %
Manganese
1.7 mg
0.5 mg
26 %
Sodium
505 mg
249 mg
-
100% PURE
• No artificial sweeteners
• No added sugar
• No artificial colours
• No artificial preservatives
• No gluten or GMOs
• Low GI
MINERALS
* Per 100 g powder
**Per 26 g portion including powder and semi skimmed milk
**RDI = Recommended Daily Intake
THE RESTITUTION WINDOW:
• Within the first 20 min after exercising,
consume 20-30g high-quality protein
• Maximizes the effect of your workout and
shortens the period of restitution
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CUSTOMER STORY
EQ SHAKE
«One thing is for sure, I am going to continue with
this, and my body digs it!!»
The motivation
came immediately
Text a n d p h o t o L I N D A L Ø V I K K A R L S E N
Linda Løvik Karlsen (30) from Ålesund was always an
active person, but after she had children, her metabolism
became high, and she started to have trouble losing weight.
I
want to start by saying “I love
Eqology”, and there are many reasons for that. I have always been
an active girl, exercised a lot and
enjoyed a relatively normal diet and
weight. After having children, it was
determined that I had developed a very
high metabolism, and have had trouble
losing weight as well as autoimmune
problems connected to this. And I have
all along continued to exercise without
gaining any lasting results.
general.
I no longer feel any inflammations in
my body and the motivation to exercise
more, eat healthier and be more active
with my family came immediately.
I BEGAN USING EQ SHAKE, EQ Multichi
Active, bubbly greetings from Linda
Løvik Karlsen, 30, Ålesund, Norway. •
Energy and a 30-days Shake It Off (an
exercise concept created by the independent EQ Brand Partners Lene and
Connie) three weeks ago. And WHAT
a result I have gotten! My weight has
now finally turned around and started
going down, I am losing centimeters
and have a lot more extra energy in
54
EQ M A GA Z I N E | 2 0 15/2016
LINDA
RECOMMENDS:
A HUGE THANK YOU to Lene and Con-
nie, who inspire, keep up the motivation and in addition hold boot camps
for us. Wonderful!
One thing is for sure, I am going to
continue with this, and my body digs it!
EQ Shake Chocolate
Price auto order: € 52,80
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
55
NEWS BULLETIN
HOW TO SHOP
AT EQOLOGY
SAUNA GOOD
FOR THE HEART
A new study thoroughly looks into what
sauna can do for
people. It can be smart
to warm up the body.
Men who take sauna
often have a lower risk of
dying of cardiovascular
disease, but this can also
be explained by how relaxing it is to take sauna.
Sea-buckthorn - rich in vitamin C!
Sea-buckthorn is an old,
widespread plant that
has recently received a
lot of attention because
of the nutritional and medicinal value of its berries.
The berries contain
large amounts of vitamin
C; they have been found
to contain more even
than kiwis and oranges.
The berry is also bursting with other important
nutrients such as vitamins
A, B1, B2, E and K as well
as minerals and amino
acids, 8 of which are the
essential type that our
bodies cannot produce
on their own.
Sea-buckthorn oil is
very similar to the skin’s
natural oils, and it is
believed that the good
effect it has on the skin
is because of its large
amount of unsaturated
fatty acids, palmitoleic
acid, provitamin A and
vitamin E.
Trendy in 2015!
In an article published on
godt.no it is predicted that
Matcha is one of the food
trends that are going to be
huge in 2015. Matcha is a
green Japanese tea that
is traditionally used in the
tea ceremony cha-no-yu,
where the tea is served in a
calm and unique way. The
green tea is pulverized and
mixed with warm water
before being whipped
with a special type of whisk
that creates a thin layer of
foam on top. The taste is
Source: forskning.no
Source: eqology.com
Bananas can be found
everywhere in the Northern
European diet, but do you
know what health benefits they have? Bananas
contain 3 natural sugars:
sucrose, fructose and glucose combined with dietary
fibers. One banana provides an immediate increase
of energy, and research
shows that only two bananas provide enough energy
for a 90-minute intensive
workout.
Source: iform.no
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EQ M A GA Z I N E | 2 0 15/2016
ALL PHOTOS GETTY IMAGES
ABOUT BANANAS
FAT PERCENT IS
THE NEW KILO
WHAT YOU SHOULD
KNOW ABOUT FRUIT
SUGAR
New development
within exercise has today
led us to care more about our fat percent than
how much we weigh. 10
years ago everyone was
talking about the need
to lose x amount of kilos,
while today the focus is
on retaining muscle and
losing fat percentage.
Is it actually healthier than regular
sugar? The fruit sugar you get when
you eat fruit is not in itself healthier
than regular sugar, but fruit also contains vitamins, minerals, antioxidants
and fiber your body needs. You can
also usually eat a lot more fruit to get
the same amount of sugar than, for
example, wine gummy candies. The
fiber in fruit also helps to keep you full,
and causes the digestive system to
very bitter, but it is high on
antioxidants and natural
caffeine – in addition to the
tea tasting fantastic in, for
example, lattes, cake or
ice cream!
Source: godt.no
spend more time in taking up glucose
in the blood. This way you also do
not get the quick rises in blood sugar
levels from fruit sugar as from regular
sugar.
Fruit sugar and fructose are not exactly the same. Fruit sugar contains both
fructose and glucose, but it is possible
to buy fructose in its pure form. Is this
a better alternative to regular sugar
when baking and cooking? Fructose
is sweeter than regular sugar, in fact
about 50 %. This way you can attain
the sweet taste by using about half
the amount of fructose, which will in
turn give fewer calories.
Conclusion: Fruit sugar is not healthier
than regular sugar, but it is better to
eat fruit than sweets. Limit the amount
of foods with added sugar, like sweets,
cakes and sweet condiments, and
increase the intake of fruit. Most of us
probably do not eat enough, and you
have to eat high amounts of fruit before you get seriously too much sugar.
On our website eqology.com it is easy to
order our products. If you
choose to shop by socalled auto orders you
are sure to always get
the best prices and access our most attractive
offers.
1. HOW TO ORDER:
Go to eqology.com and
find the product you want
by clicking on one of the
main categories.
2. PRODUCT FEATURES:
Once you have found the
product you want, add it to
your shopping basket. You
can order as many items
you want.
3. COMPLETE YOUR ORDER:
If you are a new customer,
enter your sponsor's ID. If
you are already a customer,
log in and follow the instructions on the screen.
Good Luck!
Source: kk.no
Source: treningsforum.no
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
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PRODUCTS
DIETARY SUPPLEMENTS
Dietary
supplements
EQ Lifeforce
For the cardiovascular system,
brain and bone
Vitamin K2, marine oils and
olive oil polyphenols – with
documented effect.
Price: € 35,20
EQ Vitastrong
The vitamins and minerals you
need every day – with magnesium, zinc and Green Silica.
Price: € 23,40
EQ Multichi Energy
Energy drink
A unique herbal drink with a
wide range of ingredients.
Price: € 41,10
4 month subscription: € 35,00
EQ Livex
Liver, bile and digestive
systems
Contains extract of artichoke
and turmeric. Can strenghten
and stimulate the liver, bile and
digestive systems.
Price: € 16,40
EQ Radix
Phytohormones
Contains extract of yam root
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EQ M A GA Z I N E | 2 0 15/2016
buckthorn and has a unique
combination of peptides,
amino acids, and vitamins.
Price: € 50,60
that has a long tradition for
being a natural product to
relieve symptoms of PMS and
menopausal discomforts.
Price: € 18,70
EQ Cranberry Tea
Red tea
Tea with a high concentration
of cranberries, known for their
positive effect on the urinal
system. Sweetened with stevia.
Price: € 17,10
EQ Blueberry Tea
Blue tea
Tea with highly concentrated
extracts of blueberry, black
chokeberry, black currant and
black elderberry. Sweetened
with stevia.
Price: € 19,40
EQ Green Tea
Green tea
Green tea with a standardized
content of polyphenols. Sweetened with stevia.
Price: € 17,10
EQ Nucleomega
100 % marine dietary
supplement
Nucleomega gives a
supplement of nucleotides,
Q10, proteins, Omega-3,
vitamins and minerals.
Price: € 29,30
EQ Protein Bar
Protein bar 6-pack
A tasty protein bar covered
in chocolate and rich in fiber.
Sweetened with stevia.
Price: € 17,50
EQ Joint Relief
Nutrition for joints and muscles
A nutritious and preventive supplement for joints and muscles.
Made of shark cartilage and
Boswellia serrata
Price: € 31,60
EQ K2 Plus
Vitamin K2
Based on 100% natural ingredients from fermented soybeans,
which are particularly rich in
vitamin K2, which can help
reduce calcium in the arterial
walls, while at the same time
increasing the bone structure's
calcium supply.
Price: € 30,50
EQ Shacai
Carbon tablets with
antioxidants
Carbon tablets with acai berries, white tea and vitamin C.
Sweetened with stevia – natural
extract from stevia plant.
Price: € 10,50
EQ Shake Strawberry
Healthy meal replacement
A unique complete meal
replacement that contains 60%
high-quality protein.
Price: € 52,80
EQ Shake Vanilla
Price: € 52,80
EQ Shake Chocolate
Price: € 52,80
EQ Anti Age
Collagen Premium
Skin care from within
Contains natural marine collagen and the added ingredients
Matcha Green Tea and Sea-
EQ Pure Arctic Oil
Pure omega-3 oil from 100 %
Arctic wild fish
Comprised of pure omega-3
oil from cod fished from the
cold, nutritious Arctic Ocean
off of the Norwegian coast. The
product also has added polyphenols from a cold-pressed
olive oil, vitamin D3 and a fresh
lemon flavour.
Price: € 46,90
Remember: you save by
subscribing. Learn more about
our subscription options on
eqology.com.
Packages
EQ Shacai 4-pack
á 15 carbon tablets
Price: € 35,00
EQ Everyday
What you need every day
EQ Everyday secures your
supply of vitamin K2, Omega-3
fatty acids, antioxidants and
other necessary vitamins and
minerals.
Price: € 46,90
EQ Everyday PLUS
What you need every day
– with more energy
EQ Everyday Plus contains the
products EQ Lifeforce, EQ Vitastrong and EQ Multichi Energy.
Price: € 82,20
EQ Multichi Energy 2-pack
Price: € 70,50
We do not answer for printing
mistakes and reserve the right to
make changes in our product
range. The given price assumes
an auto order.
Product selection may vary by
country. See eqology.com.
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
59
PRODUCTS
SKIN CARE
and functional ingredients with
herb extracts.
Price: € 22,20
on in the skin and fights pimples.
100 % natural ingredients.
Price: € 38,70
Skin
Body
EQ Clean Up Face Gel
Cleansing gel
A gentle, soap-free gel that
deeply cleanses the skin. The
result is a clean, soft and refreshed skin for further care.
Price: € 23,40
EQ Active Eye Cream
Eye cream
This eye cream is based on
ingredients that provide care
to the gentle skin under the
eyes. The eye cream is good
for wrinkles, puffiness, water
retention and dark circles.
Price: € 18,70
EQ Face Recover Mask
Face mask
A firming, stimulating and
nourishing face mask for all skin
types, made out of natural clay
and herbs.
Price: € 26,90
EQ Peel Off Face Pads
Peeling
Peeling pads with jojoba oil
and peeling beads, providing
an efficient and quick scrub.
Price: € 35,20
EQ Oil Control
Face oil
A face oil that balances and
normalizes the tallow producti-
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EQ M A GA Z I N E | 2 0 15/2016
EQ Moisture Support Oil
Face oil
A face oil that provides extra
moisture to normal, dry and
sensitive skin. Contains an effective combination of nourishing etheric oils. 100 % natural
ingredients.
Price: € 38,70
EQ Age Resist Oil
Face oil
A face oil for mature skin or
aging skin. Contains a carefully
composed combination of
nourishing essential oils. 100%
natural ingredients.
Price: € 45,60
EQ Hand Refreshing Soap
Hand soap
A gentle and moisturizing hand
soap that cleanses without
affecting the skin’s natural protective layer.
Price: € 9,30
EQ Active Multi Cream
Universal cream
A softening and moisture
retaining universal cream that
can be used in many ways.
Well suited for treating specific
problematic or dry areas. The
cream contains i.a. eucalyptus, camphor and arnica
Price: € 14,00
EQ Active Hand Cream
Hand cream
A hand cream with moisturizing
and nourishing ingredients like
shea butter, cocoa butter and
sea-buckthorn that is especially
rich in vitamins and essential
fatty acids. The hand cream
has a lovely scent of neroli oil.
Price: € 14,00
EQ Daily Herbal Shampoo
Shampoo
A mild, cleansing and nourishing shampoo that can be
used daily. The shampoo has
herb extracts. Daily Herbal
Shampoo contains organic
aloe vera, keratin proteins and
sea-buckthorn.
Price: € 14,00
EQ Organic Jojoba Oil
Jojoba oil
An organic jojoba oil for all skin
types. The oil has a moisturizing, balancing, purifying and
nourishing effect. 100 % natural
ingredients.
Price: € 23,40
We do not answer for printing
mistakes and reserve the right to
make changes in our product
range.
The given price assumes an
auto order.
Product selection may vary by
country. See eqology.com.
Packages
EQ Pure Body Oil
Body oil
A body oil with 100% natural
ingredients. The oil has a wonderful scent of natural lavender
which has a calming and
nurturing effect on your body.
The essential oils make the skin
soft, smooth and in balance,
regenerate cells and increase
elasticity. It can be used as a
replacement to body lotion
immediately after showering
and is excellent for dry summer
skin when needing some extra
moisture. The oil can also be
used for massage.
Price: € 23,40
EQ Daily Strenght & Repair
Conditioner
A mild conditioner without
silicones, based on natural and
functional ingredients with a
wonderful scent of natural herb
extracts.
Price: € 14,00
EQ Hair
EQ Daily Herbal Shampoo og
Daily Strenght & Repair
EQ Daily Herbal Shampoo is
mild, cleansing and nourishing
shampoo that can be used
daily. The shampoo has a
wonderful scent of natural herb
extracts. EQ Daily Strength &
Repair is s mild conditioner without silicones, based on natural
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61
FREE EQ PRODUCTS
EXAMPLE
STEP
1
YOU
BUY EQ MULTICHI ENERGY, EQ EVERYDAY,
EQ EVERYDAY PLUS, EQ ANTI AGE COLLAGEN
PREMIUM, EQ PURE ARCTIC OIL OR EQ SHAKE
+
STEP
2
GET YOUR EQ PRODUCTS
FOR FREE*
Now it’s possible! Buy EQ Multichi Energy, EQ
Everyday, EQ Everyday PLUS, EQ Anti Age Collagen
Premium, EQ Pure Arctic Oil or EQ Shake, get 3
friends to do the same and you will receive your
product FOR FREE* the following month.
FRIEND 1
BUYS THE SAME PRODUCT
AS YOU
+
FRIEND 2
AS YOU
FRIEND 3
AS YOU
=
Learn more about 3 FOR FREE on eqology.com.
*You will pay only postage for your FREE product.
FREE* NEXT MONTH
YOUR EQ MULTICHI ENERGY, EQ EVERYDAY, EQ EVERYDAY PLUS, EQ ANTI AGE
COLLAGEN PREMIUM, EQ PURE ARCTIC OIL OR EQ SHAKE
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EQ M A GA Z I N E | 2 0 15/2016
2 0 1 5 / 2 0 1 6 | E Q M AG AZINE
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Mailing address:
Eqology AS, Postbox 23
N-1322 Høvik
T: (+47) 67 49 22 22
F: (+47) 67 10 21 99
[email protected]
eqology.com
64
EQ M A GA Z I N E | 2 0 15/2016

eq pure arctic oil

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