The Bloomin` Texan - Texas State Florists` Association

The Bloomin’ Texan
JUNE 2016
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The Bloomin’ Texan
JUNE 2016 | VOLUME XXXXII | NUMBER 6
From the
President
Yes... It’s Already June...
Time Flies when you’re with TSFA!
I love the expression, “Bad news is time flies...Good
news is you’re the pilot.” This year has already been
such a whirl wind...enough to make your head spin.
Somebody said to me the other day, “Where does the
time go?” Naturally, I agreed, and then I thought of
TSFA and 2016 and realized just how much we have
already accomplished this year alone!
SusanWeatherford
The 1st quarter kicked off with the incredible Floral
Showcases in Longview & San Antonio and of course... VALENTINE’S DAY.
Then into the 2nd quarter we had the phenomenal David Tutera’s “YourWedding
Experience” (that I must say was the second time that TSFA was asked to be a
part of). All while being fast and furious as a driving force for the enhancement
of education within our industry. There have been various floral programs and
tours for high schools and an astounding number, OVER 2000 high school
students are testing for their Level One Floral Certification this year...it’s
simply amazing! I think that all of those things alone are a great testament of
where the time has gone.
You all know that TSFA is not stopping there or taking a vacation from our
journey to achieve our shared goals. This month we have the Texas Cup and
Stars of Texas Event and Product Gallery. In July we will definitely have our
hands full with our 1st ever Floral Forum in Tapatio Springs. I know that I am
extremely excited to inaugurate this event with TSFA and if the past proves
positive then our expectations will be well exceeded.
Do you remember that guy who gave up? Neither does anybody else. Time
waits for no man. It goes without saying that we are all capable of accomplishing
great things and the first half of 2016, exemplifies that with a vengeance. I
encourage you to not stop here!
A FEW Final Thoughts...
Yesterday’s the past, tomorrow’s the future, but today is a gift.
That’s why it’s called the present. -Bil Keane
WEDDING
4-8 YOUR
EXPERIENCE
10 TIPS & TRENDS
A FRESH LOOK
THE WEDDING
12 INTO
INDUSTRY
13
FLORAL BOUQUETS
TAKE CENTER STAGE
17
TAPATIO SPRINGS
24 REGISTER TODAY
DALLAS MARKET CENTER
REGISTER TODAY
Lost time is never found again. -Benjamin Franklin
THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION
P.O. Box 170760 | Austin, Texas 78717 | 512.834-0361 | FAX 512.834.2150 | 800.375.0361 | www.tsfa.org | E-mail [email protected]
TSFA BOARD
President Susan Weatherford
Immediate Past President Pam Fuller AAF TMFA
First Vice President Norman Northen TMFA
Second Vice President Mary McCarthy AIFD TMFA
Retail Directors
Elaine Carrell TMFA | Bruce McShan | Sandy Ramirez-Alford TMFA
Wholesale Director Luke Harwell TMF
Grower Director Patrick Berry
STAFF
Executive Director | Bloomin’ Texan Editor | Dianna Nordman AAF
Administrative Assistant | Carole Sayegh
Production | Graphics by Kandi, Inc.
Cover Credit | Jonathan Ivy
Cover Design Credit | Lary’s Florist
2015-2016 TSFA BLOOMIN’ TEXAN EDITORIAL ADVISORY BOARD
Nora Cisneros TMFA | Annie Fentz-Smith | Sheri Jentsch TMF | Dov E. Kupfer AIFD CFD
Lynn Lary McLean AAF AIFD PFCI TMF | Sandy Ramirez-Alford TMFA
The Bloomin’Texan USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to The Bloomin’Texan. Located at 9004-C Anderson Mill Rd., Austin,TX 78729. Periodicals Postage Paid at Austin,Texas and at additional mailing offices.
Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’Texan, P.O. Box 170760, Austin,TX 78717.
The Bloomin’ Texan | June 2016 | 3
Your Wedding Experience presented by David Tutera invited TSFA to develop two blogs in 2016 after
the incredible success of the previous year. Texas Floral Events Coordinator Lynn Lary McLean AIFD
collaborated with TSFA members inviting each to share inspired florals.
We are pleased to highlight the first of two blogs for 2016.
Design Credit: Lary’s Florist | Photography Credit: Jonathan Ivy
the cake itself—soft swirls of buttercream enhancing
the base tier with all else to extend from that most
important point.
Roses take center stage on each and every table
in three design interpretations with exquisite soft
monochromatic color tones that highlight the setting.
Nothing truly reflects the spirit of individuality like flowers.
The art of customizing florals to match personalities is
one of the many talents of the true floral professionals of
Texas State Florists’ Association. We invite you to join the
TSFA wedding specialists and design professionals at
#YWEshow Houston on April 17th. They will be assisting
you in discovering your floral personality by helping you
create your signature wedding bouquet!
We all know that it is all in the details and how easy
those selections are determined when the flowers lead
the way.
Prepare for the ultimate floral inspiration as TSFA
professionals take you on a journey on how to use
flowers to add to your love story!
For this wedding, floral inspiration was simple: The bride
absolutely loved roses! She was uncertain about color.
So she looked to the one she trusted most…her florist…
the floral designer and event stylist who had been a part
of so many of her life’s moments as each was always
celebrated with the beauty of flowers. It had to be a
rose, and it was that one decision that set the stage for
a wedding that will long be remembered.
Not only did roses grace the cake table and embellish
the top and the base, the majestic flower was part of
The Bloomin’ Texan | June 2016 | 4
Design Credit: Lary’s Florist | Photography Credit: Jonathan Ivy
“The color palette selected at the very first meeting
guided each and every decision,” Stacy Mendenhall
of Lary’s said. The beauty of Rose Gold highlighted the
collection of blossoms in this ribbon entwined linen in
a color to complete and add to the strength of the
design.
The knowledge of floral design principles and elements
offer visual balance to the space with the selection of
centerpieces so specifically selected to achieve that
purpose. The beauty of bronze and crystal candelabras
with low bowls of garden designed blossoms offered
interest and glistened with rose gold and crystal.
Design Credit: Lary’s Florist | Photography Credit: Jonathan Ivy
In this wedding, designed by award winning designer
Donna Senter, the Bride’s love of all white floral set her
signature with an incredible statement. It was Picture
Perfect Glamour.
“The Bride wanted an all-white floral look. Her preference
was to focus on white roses and hydrangea with no
foliage and very clean lines. To realize our bride’s vision
of luxurious glamour, we maximized the visual of her
‘white on white’ theme by focusing on extraordinary
fresh florals in varied shades and textures across the
spectrum of monochromatic white,” Donna Senter said.
Each concept was styled to provide maximum effect
through lush, hand-selected florals. The professional
designer has that knowledge and skill set to create the
vision. Let’s take a look.
Design Credit: Lary’s Florist | Photography Credit: Jonathan Ivy
“We knew we had come full circle on the day we met
with the lighting company and would absolutely make
the bride’s day when she entered the ballroom to be
surrounded by clusters of roses in subtle light throughout
the ballroom. Roses have set the stage,” Lary’s event
planner Jackie Thomas said. “From petals in light
extending from the monogram to the full bouquets
of roses enhancing the side walls of the ballroom, we
have truly created a room filled with roses.”
The Bride’s floral signature was beautifully carried down
the aisle to enhance the rum pink color tone of the
gowns selected to compliment the flowers. So often the
dress is selected first. Here the flowers led the way.
“It made it so easy for me!” the Bride said. “I knew the
color of the florals and what the dresses had to be!
There was no second guessing!”
Design Credit: The Senterpiece | Photography Credit: C. Baron Photography
…And did the flowers ever lead the way to a majestic
setting of a wedding that will forever be remembered.
“Roses are my favorite too!” designer Lisa Schuessler
shared with the Bride. “To create this setting, to feature
the magnificence of that flower set as a hedge on top
of boxwood walls, was a dream come true.”
The bride looked simply royal on her wedding day,
beginning with a gorgeously detailed mermaid style
gown perfectly accented by a dramatically crafted
bridal bouquet of velvet White Dove Roses and
Stephanotis meticulously enhanced with hand-set
sparkling crystal insets.
The Bloomin’ Texan | June 2016 | 5
In this case, the Bride loved foliage and requested
a rustic style. Thus, I looked to nature and organic
influences. The structure of trees, rolling mountains, and
fields of blooming flowers played a big part.”
Design Credit: The Senterpiece | Photography Credit: C. Baron Photography
“The element of texture is also important to capture a
rustic feel of a wedding or event. The look of antlers,
different tree barks and natural materials, leather, and
unusual textiles are important elements. Oftentimes, it is
an accent of a few flowers that complete the area of
entrance or add a unique touch.”
Each bridesmaid was adorned in a varied dress of
white with glittering accents and rhinestones, carrying
bouquets of lush White Dove Roses with the sparkle
of rhinestones throughout. The flower girls wore flower
crowns and carried smaller versions of the well-crafted
bouquets.
Suspended from the ceiling, serving champagne to the
guests, the performer was surrounded by the beauty of
florals and exquisite chandeliers. The venue’s massive
glittering chandeliers and interesting square tables,
complete with mirrored overlays, set the stage for an
amazing floral story to unfold. From the fifty foot royal
banquet table garland to the dramatic florals atop
hourglass vases, each custom design was amassed
of gorgeous White Dove Roses, Eskimo Roses, White
Premium Globe Hydrangea, and White Stock curated
specifically to meet this bride’s desire for timeless
elegance and picture perfect glamour.
Design Credit: Lush Flowers | Photography Credit: The Peach Veil Photography and Film
Design Credit: The Senterpiece | Photography Credit: C. Baron Photography
An antique Rolls Royce exit through the glistening of
fireworks was a perfect ending to this all white wedding
filled with the magic of memories to last a lifetime.
Whether it be a glamorous affair surrounded by mirrored
tables and crystal chandeliers or a walk into the rustic
ambiance of nature’s creations, the floral professionals
of Texas State Florists’ Association have what it takes to
set the stage…whatever it may be. Let’s take a look at
how Rene Johnson of Lush Flowers does just that. We
took the time to ask her a few questions.
Where does your inspiration come from as you begin to
style an event?
“The initial inspiration comes from the couple in our
very first consultation. My mind then takes off, and the
creative flow aspires to turn their inspiration into a reality.
The Bloomin’ Texan | June 2016 | 6
Fashion and trend will always play a part of any
wedding. It’s good to stay a little ahead of trends and
even create new ones. The floral professionals of Texas
State Florists’ Association certainly do that each and
every day!
What is the spark that creates the magic and takes the
creativity to the next level?
“The spark is getting to know what creates a cohesive
blend to carry the overall design. I find it to be the
flowers. They are the unifier. They touch every detailed
decision related to the big day! From the ceremony
to the personal flowers to be worn or carried to the
reception that celebrates the couple…it is the flowers
that create the magic! Once I realize the spark…the
opportunities are limitless.”
Just how important is the connection between the Bride
and her florist?
“When I first met the bride, she was just the sweetest
thing. She reminded me of a ray of sunshine. She
brought her mom and her photographer with her to the
first appointment. She began to tell me how she loved
succulents and foliage and how those floral selections
had been her inspiration. After seeing a picture of her
wedding gown and understanding her love of nature, I
started to get a sense of her style.”
couple’s personality, interests, dreams, and style”
Darryl said. “From the moment a bride approaches our
company, we are relentless in discovering her dreams
so that we design the reality.”
Floral Design Credit: Darryl & Co.
Design Credit: Lush Flowers | Photography Credit: The Peach Veil Photography and Film
She had selected bridesmaids’ dresses of varying
shades of blues and purples, expanding the backdrop
for the foliage bouquets.
Her love of florals carried through to the invitation
selection, which was all white with a bright lavender
flower adding to the floral signature. This determined
the pop of color and what flower would be absolutely
perfect! It had to be fragrant lavender freesia. Floral
inspiration throughout!
The initial consultation allows us to truly get to know the
bride and her fiancé before we begin asking the basic
questions of guest count, colors of the wedding, favorite
flowers, and so on. To delve deep into how the couple
met, how he proposed, what they like to do together,
their favorite restaurants, their favorite stories of each
other, and more offers such insight. These types of
questions allow the opportunity to place a personal spin
on their wedding. For example, a recent bride and her
fiancé were strolling through a butterfly garden when
he mustered up the courage to pop the question…
with this knowledge, a floral professional would take
this detail and create breathtaking centerpieces to
remind them of that momentous day. Other times, it’s
something as simple as incorporating the flowers he
brought her on their first date into the floral design.
Floral design plays an immense role in creating a
cohesive, luxurious atmosphere tailored to each bride.
Every detail makes a difference in designing the perfect
wedding, creating memories to last a lifetime. When
selecting the floral palette, Houston legend Darryl
Murchison considers texture, floral peak seasons as
well as seasonal limitations, desired visual impact, color
combinations, and floral composition.
Floral elements highlight the overall design in each and
every detail, from the groom’s boutonniere to a single
flower at each place setting. Flowers accompany the
guests on a journey throughout the night. This being
said, the floral chosen for the wedding must represent
who the bride is.
“A personalized approach is all about getting to know
the couple and creating a wedding that reflects the
Floral Design Credit: Darryl & Co.
The bride’s love for claret and the groom’s love for the
bride were evident from the very beginning.
From knowing the story of the custom designed
engagement ring to the epic surprise proposal in the
couple’s favorite restaurant, we were able to bring
The Bloomin’ Texan | June 2016 | 7
those intimate stories to life and create a night the
couple, as well as 500 of their closest family and friends,
will remember for the rest of their lives.
banquettes accomplished the request. The black glass
pedestals filled with all white florals offer height to the
space.
Florals in varying elevations and incredible detail offer
interest, while the floral garlands add visual weight.
The importance of floral is complete with the golden
embellishment in the upper areas of the overall set
design. Each and every blossom responds to and helps
achieve the requests of the couple.
Creating a modern and formal wedding drew in the
classic black and white colors. Sometimes it is the
simplest of spaces that complete the look. Scattered
tables with European clustered florals accomplished
just that!
Floral Design Credit:Events in Bloom | Photographer Credit: J. Cogliandro
Creating timeless masterpieces in florals has long been
the strength of Designer Extraordinaire Rob Smith of
Events in Bloom. His approach to developing the floral
statements actually begins with a few basic questions.
“Every bride is unique. Some come in with specific
thoughts, some come in with a paint swatch, and some
come in with nothing. We are here for all of them, using
basic questions that are easy to answer to get the
conversation flowing. Once the brides are comfortable,
we get into the details of the wedding and begin to
develop their floral style,” Rob said.
Featured is a timeless style in the classic colors of black,
white, and gold with touches that offer memories
through floral interpretation. The golden pedestals
create the base for the exquisite hydrangea and rose
designs surrounded by all that is the beauty of an
outdoor setting.
Floral Design Credit:Events in Bloom | Photographer Credit: J. Cogliandro
The couple wanted something unique over the dance
floor, so the branches and floral were chosen to continue
the importance of gold and add to the beauty of the
golden screens that repeated the texture of the other
metal selections. These details helped make memories
that are timeless…like dancing the night away under
the twinkling of candlelight and the beauty of golden
branches.
The floral design professionals that make a difference
and create lasting memories for today’s Bride have
the unique privilege of resetting the stage every week
at each event and every week is the new favorite.
Exceeding expectations and creating memories that
last a lifetime with the beauty of flowers, is what the
members of Texas State Florists’ Association do best.
Floral Design Credit:Events in Bloom | Photographer Credit: J. Cogliandro
The couple attended and met at Notre Dame and
wanted to incorporate the metallic gold color in
all elements from the decor to the stationary. In this
overall setting, the golden-encased black lanterns and
glass top, golden-based tables set in front of black
The Bloomin’ Texan | June 2016 | 8
BRIDAL GALLERY
in full bloom
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of Texas State Florists’ Association do best.
wedding style complete. Please visit www.texaslocalflorist.com for a complete statewide listing of our members.
Their best was shared again and again at this unforgettable event!!!
The Bloomin’ Texan | November 2015 | 10
9
Donna Senter AIFD and Ken Senter AIFD highlight FLOWERS
during not one but two Tips & Trends Stage Presentations!
Your Personality in Bloom...from signature to style
It has been said that nothing truly reflects the spirit of individuality like flowers. The art of customizing
florals to match personalities is one of the many talents of a true floral professional. Donna and Ken
shared all a Bride needed to know to find her floral signature leading her through the decisions to create
the overall style of her wedding! What a wealth of information was shared during this first presentation!
Floral Design Components to
Enhance Your Style
Once the Bride discovered her floral signature
a knowledge of floral design components were
shared to easily enhance the Bride’s style!
The importance of seeking a true floral design
professional was emphasized hoping to bring
business to the floral retailers of Texas!
Floral Gallery in Full Bloom
A Texas Thank You to the Designers who gave of their Valuable Time and Incredible Talent
CHIC
TIMELESS
LUXE
Designed By: Stacy Mendenhall | Lary’s Florist and Design
Designed By: Rob Smith | Events in Bloom
Designed By: Darryl Murchison | Darryl & Co.
ROMANTIC
RUSTIC
VINTAGE
Designed By: Rebekah Cunningham | Dream Bouquet
Designed By: René Johnson |Lush Flowers
Designed By: Mary McCarthyAIFD | The Blooming Idea
TSFA Invited To Design
Green Room Florals
TSFA was invited to design the florals for the
Green Rooms where Houston Media met with
David Tutera and Preston Bailey and meetings
took place throughout the weekend.
A Texas Thank You to
Alan Masters AIFD CFD!
TSFA asked Alan to share how he approached this project !
In both green rooms, I chose light blue with coral accents in David’s and peach embellishments
in Preston’s. In David’s, I designed a 3.5 foot long parallel design behind the sofa with hydrangea,
delphinium, gerbera, roses, green tric, and foliages to complete. There were two other designs
in the room to compliment the parallel focal. In Preston’s room, I created a cocktail table design
with river cane, hydrangea, gerbera, and delphinium as well as antique carnations.
Alan also accented the Nail Polish….
Make Your Own Interactive Event
with floral! He embellished with
a floating design atop two clear
cylinders in brilliant color. The design was composed of roses,
carnations, burgundy lilies and hanging amaranthus. Two side
components of roses pave’d in gold glittered bowls were displayed
on gold cake plateaus adorned with crystals.
Alan Masters AIFD CFD has designed for
32 years beginning with his Junior year in
High School with a job at a florist in his
hometown of Lufkin, Texas. He worked
at several different shops, hobby stores
and mass market florists before coming
to Compton’s Florist 10 years ago. It
was at Compton’s where the need and
passion for education was instilled in Alan. Attending his first
program and workshop, reluctantly, he quickly realized his need
for further education and ultimately a desire to educate others.
Alan was inducted into the American Institute Of Floral Designers
in 2015 and is currently preparing to vie for his certification with
Professional Floral Communicators International. Alan has been
traveling and presenting programs spreading his passion for the
floral industry to groups near and far that are interested in or have
chosen floral design and art as their career.
The Bloomin’ Texan | June 2016 | 11
T S F A M E M BERS EX PERIENC E
A Fresh Look into the WeddingIndustry
Celebrity Event Planner David Tutera & Floral Designer Extraordinaire Preston Bailey
Your Wedding Experience
Houston, Texas
How often does an educational opportunity such as this
present itself at no cost to those who attend? Your Wedding
Experience graciously offered seating to all Texas State
Florists’ Association members in appreciation for
the tremendous effort shown by the Association
in our partnership with the show. To take it all
in as two world class celebrity designers and
event planners share A Fresh Look into the
Wedding Industry opened avenues for
TSFA wedding professionals. Trending
with Tutera centered around the
most up to date style and trend
information. Broadening your skill
set to survive the event industry
were the highlights offered
by Bailey. From here TSFA
professionals went on to
design bouquets and
consult with 1,200
Brides and their
entourages!
TSFA member Kassie Baker of Lubbock,Texas designs a floral bouquet sampling the selected florals chosen by the Bride while Mom looks on!
The Bridal Gallery in Full Bloom!
TSFA members design bouquets throughout the day placing
flowers into the hands of 1,200 Brides!
Preston Bailey spends considerable time in the Floral
Gallery. Pictured with TSFA members he shares many
compliments of their first class presentation.
The Bloomin’ Texan | June 2016 | 14
David Tutera greets TSFA members
throughout the day!
Preston Bailey and Timeless Designer Rob Smith.
Brides visit the Floral Gallery in Full Bloom selecting the
flowers for their custom bouquet and consulting with TSFA
Wedding Professionals.
Preston Bailey visits with Houston Legend
Darryl Murchison.
Susan Weatherford
Texas Floral Events Coordinator
The Bridal Gallery was in Full Bloom
because of these TSFA Members
Lynn Lary McLean
Signature to Style Designers
TSFA President
Susan Weatherford
Texas Floral Events Chair
Lynn Lary McLean
YWE Chair
Debbie Gordy | Compton’s Florist | La Porte
YWE Procurement Chair
Debbie Wright | Enchanted Florist | Pasadena
Tips & Trends Stage Presenters
Ken Senter | The Senterpiece | Houston
Donna Senter | The Senterpiece | Houston
The Bridal Gallery in Full Bloom Designers
Stacy Mendenhall | Chic| Lary’s Florist | Friendswood
Darryl Murchison | Luxe | Darryl & Co. | Houston
Rene Johnson | Rustic | Lush Flowers | Houston
Rebekah Cunningham | Romantic | Dream Bouquet |
Houston
Rob Smith | Timeless| Events in Bloom | Houston
Mary McCarthy | Vintage | The Blooming Idea | The
Woodlands
The Bridal Gallery in Full Bloom Bouquet Designers
Sandy Alford | Bloomstreet | Wimberley
Yolanda Amos | The Blooming Idea | The Woodlands
Kassie Baker | House of Flowers | Lubbock
Margie Casarez | Nora Anne’s Flower Shoppe | Sugar Land
Neil Eguis | Johnathan Andrew Sage, Inc. | Houston
Ed Fimbel | Nora Anne’s Flower Shoppe | Sugar Land
Jessica Flores | Johnathan Andrew Sage, Inc. | Houston
Pam Fuller | Bloomer’s Flower Shop | Harlingen
Abel Gonzales | Acolyte | LaFeria
Lisa Human | Bloomer’s Flower Shop | Harlingen
Gayle Johnson | g. johnson’s | Houston
Kim Jones | The Blooming Idea | The Woodlands
Alan Masters | Compton’s Florist | La Porte
Kimberly Norman Murphy | Gary’s Floral Gallery | Abilene
Amy Neugebauer | The Blooming Idea | The Woodlands
Norman Northen | Precious Memories | Temple
Johnathan Sage | Johnathan Andrew Sage, Inc. | Houston
Kelly Scroggins | The Blooming Idea | The Woodlands
Gail Terrell | For All Occasions | Houston
Alex Torres | For All Occasions | Houston
Tiffany Trees | Blyte & Company | Houston
Tarrah Wright | Enchanted Florist | Pasadena
The Bridal
Hosts and
Stacy Mendenhall | Chic | Lary’s Florist | Friendswoo
Darryl Murchison | Luxe | Darryl & Co. | Houston
Kelly Norvell | Rustic | Bridal Blooms | Fort Worth
Donna Senter | Romantic | The Senterpiece | Houst
Rebecca Sherman | Vintage | The Blooming Idea |
Gallery in Full
Bloom
The Woodlands
Facilitators Rob Smith | Timeless | Events in Bloom | Houston
Kaitlyn Barrick | Darryl & Co. | Houston
Bridal Gallery in Full Bloom On Site Chair
Bethany Groves | Bloomer’s Flower Shop | Harlingen
Norman
Northen
| Precious
Memories | Temple
Debbie Groves | Bloomer’s
Flower
Shop
| Harlingen
Kaitlyn Groves | Bloomer’s
Flower
Shop
Harlingen
Bridal
Gallery
in Full|Bloom
Bouquet Designers
Travis Huff | Southern Floral Co. | Houston
Linda Baughman | Bridal Blooms | Fort Worth
Becky Northen | PreciousRhonna
Memories
| Temple
Bumpas | Lary’s Florist | Friendswood
Elisa Northen | Precious Memories
Elaine Carrell ||E Temple
Designs | Cypress
Debbie Chenault
Lary’s
Florist | Friendswood
Tom Wolfe Sr.| Wolfe Wholesale
Florist| |
Waco
Debbie Gordy | Compton’s Florist | LaPorte
Gayle Johnson | g. johnson’s | Houston
The Green Rooms
Kim Jones | The Blooming Idea | Spring
Scherry
Lindley
| Southern
Alan Masters | Compton’s
Florist
| La
Porte Floral Co. | Houston
Dahlia Murphy | Lary’s Florist | Friendswood
Darryl Murchison | Darryl & Co. | Houston
Funding
Rebecca Sherman | The Blooming Idea | Spring
Amy Neugebauer | The Blooming Idea | Spring
Texas Floral Education Underwriters
Kelly Norvell | Bridal Blooms | Fort Worth
Megan Runge | For All Occasions | Houston
Fabian Salcedo
Flowers and Supplies Provided
by| F Squared Floral Design | Austin
Donna Senter | The Senterpiece | Houston
Texas Floral Education Underwriters
Gail Terrill | For All Occasions | Houston
Gold
Pikes Peak of Texas
Rio Roses
Silver
Esprit Miami
Southern Floral Company
The Elite Flower
Bronze
Greenleaf Wholesale Florist
The Bloomin’ Texan | November 2015 | 16
L&G Wholesale
Reliant Ribbon
Texas Floral Product Contributors
Chrysal USA
Gladaway
Highland Supply
Johnsen’s Wholesale Florist
National Orchids
Royal Flowers
Sun Valley Group
Taylor Wholesale Florist
A Texas Thank You
to Darryl Murchison and the staff at Darryl & Co. for all you
did that was Above & Beyond to contribute to the success
of this endeavor. The draping, the linens, the time and the
expertise did not go unnoticed! Thank you!!!!
The Bloomin’ Texan | June 2016 | 15
TEXAS DESIGNER OF THE YEAR WILL BE NAMED
DURING DALLAS JUNE MARKET!
JUNE 25, 2016 | DALLAS MARKET CENTER
Texas Cup Competition | Stars of Texas Luncheon
Trending Florals by Jacob McCall AIFD AAF CFD FSMD | Product Gallery
Former Texas Cup Competitors Presenting in the Atrium of the World Trade Center
Plan now to be a part of this incredible event!
E
V
E
N
T
S
Trending Styles
TEXAS CUP COMPETITION
STARS OF TEXAS LUNCHEON
THREE COMPETITION CATEGORIES
• Interpretative Design to Reflect Trending Styles
• Design to Reflect Trending Styles in Home Décor
• Surprise Situation
The Stars of Texas Luncheon will honor the best of the best in
Texas! Enjoy a Design Program by World Cup Contestant Jacob
McCall AIFD AAF CFD FSMD and share in the excitement
when the Texas State Florist’s Association honors graduating
Texas Master Florists, awards the Texas Floral Endowment’s 2016
Scholarships, recognizes the Hall of Fame, Jim Orr Volunteer
Spirit Award and Achievement Award Recipients!
June 25, 2016
Texas Cup Competition Chair Chris Collum AIFD CFD TMF
For the first time, the best of Texas will have the opportunity
to share their incredible talent with those attending the Dallas
Market. Trending Styles is the perfect theme as the Competition
will be surrounded by the latest trends in Home Décor.
PRODUCT GALLERY
Texas Floral Education Underwriters Product Gallery
will surround the Texas Cup Competition
THREE FORMER TEXAS DESIGNERS
OF THE YEAR TO PRESENT AT
THE WORLD TRADE CENTER
The Dallas Market Center has invited three former Texas Cup
winners to present in the Atrium of the World Trade Center
during the Annual International Home and Gift Market in
June. Texas Designers of the Year Norman Northen TMFA,
Beth O’Reilly AIFD TMF, and Fabian Salcedo will each present
to the attendees of this most prestigious gathering of buyers from
across the globe. Each presentation is scheduled at 10:30 AM.
Norman Northen will present Fashionable Florals on Thursday, June 23rd. Fabian Salcedo will present Not Your Momma’s Flowers on Friday, June 24th. Beth O’Reilly will present The Floral Stylings of Beth O’Reilly on Saturday, June 25th
The Bloomin’ Texan | June 2016 | 16
Jacob McCall to present Trending Florals
Jacob McCall AIFD AAF CFD FSMD
With over seventeen years involvement
in all aspects of the floral industry,
Jacob McCall AIFD AAF CFD FSMD
brings a great deal of experience to the
stage. As the Creative Director for The
Elite Flower based in Miami, Florida
he travels to share his knowledge and
experiences with many.
In 2010, he was inducted into AIFD and later that year represented
the USA in the America’s Cup in Brazil. He won the Iron Designer
of America for two consecutive years. In 2014 he won the
prestigious Sylvia Cup. Jacob represented the USA in the 2015
Inter Flora World Cup in Berlin, Germany.
Bringing personality and floral expertise to the hit television show
“Who’s Wedding Is It Anyways” offered yet another opportunity
for Jacob. He has served AIFD Southern Chapter as a Board
member as well as on several committees. Jacob served on the
Florida State Florist Association Board as Vice President.
FTD recently added Jacob to its prestigious design education
team. Jacob’s commitment to the floral industry is infectious. His
amazing awareness and dedication to education will continue to
contribute to the success of this industry.
DALLAS MARKET CENTER
TO HOST A COCKTAIL RECEPTION
TO HONOR THE FLORISTS
OF TEXAS!
The Texas Cup Competition 2016 Winners and the 2016 Texas
Designer of the Year will be celebrated in grand style with a
cocktail event hosted by the Dallas Market Center. This reception
will be surrounded by the Product Gallery featuring the best in
products from the Texas Floral Education Underwriters. Take
time to Meet and Greet each of the competitors while you visit
with Floral Personality Jacob McCall AIFD AAF CFD FSMD.
This will be a perfect way to wrap up a day of festivities and
great learning at the Dallas Market Center.
Are you attending Market for the first time???
If you are planning to take this TSFA opportunity to visit
the Dallas Market Center for the first time all you have to do
is register through TSFA and the needed credentials will be
waiting for you when you arrive.
SCHEDULE OF EVENTS
10AM - Noon
Product Gallery | Texas Cup Competition
Noon - 2 PM
Stars of Texas Luncheon | Trending Florals presented
by Jacob McCall AIFD AAF CFD FSMD | Stars of Texas
Award Presentations to new Texas Master Florists
Scholarship Recipients | Hall of Fame
Jim Orr Volunteer of the Year | Achievement Award
2 PM - 5 PM
Texas Cup Competition
2 PM - 6 PM
Continue Shopping the Product Gallery!
5 PM
Texas Cup Competition Completed!
5 PM - 6 PM
Dallas Market Center hosting a Cocktail Reception
for TSFA attendees. Announcement of the Texas Cup
Competition Winners!!!
REGISTRATION
Attendee Name
Business Name
Address
Phone
Email
Your $50 Registration Includes
the Stars of Texas Luncheon and
Trending Florals Design Presentation by
Jacob McCall AIFD AAF CFD FSMD
Take 30% off Registration as a TSFA Member
Free to Attend are
Texas Cup Competition Viewing and
Commentary by Jacob McCall AIFD AAF CFD FSMD
Product Gallery
Admittance into Dallas Market Center
Cocktail Reception hosted by DMC
_____I am registering for the
June 25th Texas Floral Event in Dallas.
At the door registration will be an
additional $10.00.
Credit Card No.
Expiration
Code Zip Code
Signature
Mail check to:
Texas State Florists’ Association
PO Box 170760 | Austin, TX 78717
OR REGISTER ONLINE AT TSFA.ORG
Staying the night in Dallas?
The Dallas Market Center has provided TSFA
attendees excellent room rates booking
through DMC’s website. Please visit http://
www.dallasmarketcenter.com/hotelandtravel/default.
aspx?m=832 To secure your hotel room in Dallas.
The Bloomin’ Texan | June 2016 | 17
BRONZE
SILVER
GOLD
PLATINUM
Southern
Floral
Company
Past Presidents
Established 1927
WHOLESALE GREENHOUSE
Making Texas Floral Education Possible
The Bloomin’ Texan | May 2016 | 18
TheBloomin’
Bloomin’
Texan
April 2016
The
Texan
| | March
2016 || 18
18
The Bloomin’
Texan
March 2016
| 18 most up-to-date list of underwriters
please
visit| tsfa.org
for the
and
their
links
Field to Vase Event
Blooms in Texas
Written by Norman Northen TMFA
What an evening! The American Grown Field to Vase
Dinner Tour stopped in Blanco, Texas for the evening
of May 21, as one of their eight stops across America
at the farm of Pamela and Frank Arnosky.
Acres of Texas grown floral product greeted guests as
they were given a walking tour of just a small part of
over 20 acres for blooming Texas florals. Sunflowers,
zinnas, marigolds, snapdragons, dill, lilies and other
seasonal varieties were ablaze with color. The Blue
Barn on the farm hosted harvest farm tables with an
abundance of Arnosky flowers designed by a floral
team from HEB Blooms headed by their head designer
Erin Esensee. Cobalt blue vases were filled with handtied bouquets and larger centerpieces representing
Texas fence rows based with natural Texas products.
Texas grown succulents were nested inside terrarium
balls that were suspended between the fence posts
and illuminated with battery-operated candles. Sheet
moss runners complimented the settings.
The four course meal was served family style and
featured Texas grown foods and complimented with
local Texas wines, beers and ales. A local swing band
provided dinner and dancing music.
Speakers included the Pamela and Frank
Arnsoky, CEO of California Cut Flower
Commission and also representing the
American Grown Flowers Growers Kacey
Cronquist, Debra Prinzing from Slow
Flowers, Caterer Sonja Cote’ who spoke
about the Texas Grown menu items, Bob
Young of Bending Branch Winery who
spoke about the local wine pairings, and
HEB Blooms about the floral designs.
As attendees retired, they were given a
Field to Vase swag-bag, a native Texan floral
bouquet from Arnosky Farms, a vased
centerpiece from the tables and many fond
memories of an evening under the Texas sky.
Those attending from TSFA were 1st Vice
President Norman Northen and wife
Rebecca, Retail Director Elaine Carrell
and local Blanco grower and TSFA Past
President Jimmy Klepac and wife April.
We hope this event will become an annual
event in Blanco as Texas promotes TexasGrown floral product.
TEXAS GROWN EVENTS WILL BE FEATURED IN TAPATIO SPRINGS
AS PART OF THE TEXAS FLORAL FORUM
Texas Grown…Inspired by Texans Luncheon | Texas Wine Tasting and Flower Pairing
Featuring Texas Designers: Chris Collum AIFD CFD TMF | Fabian Salcedo | Pat Becker AIFD TMFA
The Bloomin’ Texan | June 2016 | 19
Pat Becker
Kevin Ylvisaker
Randy Wooten
Scott Hasty
Tapatio Springs
Fabian Salcedo
Ty Leslie
Chris Collum
Tom Simmons
THE BEST IN HANDS ON AWAITS...EDUCATIONAL OPPORTUNITIES NOT TO BE MISSED
Register Today before Classes are Sold Out!!!
Above & Beyond the Basics
KevinYlvisaker AIFD CFD PFCI CAFA
A series of presentations have traveled Texas in 2016 sharing ways to easily and profitably update retail floral. Whether you are a
traditional retailer, involved in mass market, or a free lance designer spreading your magic wherever the opportunity presents itself,
this Hands On Design Experience will take you Above & Beyond the Basics! Anyone successful in today’s floral retailing knows that the
one detail equally as important as the quality and freshness of the product is visual value. A design that goes Above & Beyond the Basics
and offers the consumer either a unique experience or a perceived value that goes beyond a few stems is what creates consumer
loyalty. In two hours you will learn Hands On numerous tips and techniques that will outline where you need to go to be fully
informed of the numerous possibilities shared by our guest designer! Kevin Ylvisaker!!
Peaks,Valleys & Plateaus
Derrick Meyers CPA CFP PFCI
Derrick Myers presents Peaks,Valleys, & Plateaus in a two hour seminar at Tapatio Springs. If you are having a challenge then register
today to learn from this incredibly gifted presenter. He has made a difference in the success of many floral retailers and will be in
Texas to help you! Peaks,Valleys, & Plateaus is as much about employees as it is about your business. Much of the success and failures
that we have as a business owner is driven by our employees. They are at their peak in performance when our business is at its peak
and the opposite is also true. Learn strategies to not only make the most out of those peaks, but ease out the valleys, and minimize
the plateaus. Learn to utilize strategies to keep your employees operating at peak performance year round.
The Art of the Party
Tom Simmons AIFD CFD CCF
Creative party designs can lead you to the best kind of loyal customers. But there is a definite process to learning how to create and
sell parties profitably. Learn how to create a huge look with surprisingly little material…Because that’s where the profits are. No
matter how many weddings, parties, or other special events you do, this workshop shares details on how to effectively get the job
done without giving it away.You will learn The Art of the Party and how to “Work Smarter Not Harder”!
An Afternoon with ….J. Scott
J. Scott Hasty AIFD
To be able to spend an energizing afternoon that will inspire a fresh insight into what you do each and everyday will exceed your
expectations! It is so easy to get into a rut….always selecting the same container…the same foliage…the easy way out to just get
it done. To excel in today’s marketplace requires that we forever reach to create each design reflecting our absolute best. You will
reach into your toolbox all afternoon adding to your best! We invite you to spend An Afternoon with J. Scott Hasty!
Jubilation
RandyWooten AIFD PFCI GMF
Our presenter, American floral designer Randy Wooten, will showcase sympathy arrangements while encouraging you to look at
sympathy arranging from a different perspective. Focusing on the life of a loved one rather than the loss of a loved one through
design, those attending will participate Hands On in the embellishment of flowers for a “Celebration of Life” event. The class will
be encouraged to experience a new way of thinking that offers surviving family and friends ways to share and to celebrate joyous
memories as they say their final goodbyes. Randy will guide this process of achieving a custom design for a one of a kind Celebration
of Life event while sharing techniques that will not only benefit the bottom line but also set you apart from others in your market.
Step Into My Garden
Ty Leslie AIFD
There is a method in selecting a variety of flowers that look just-picked from the garden and then creating what initially appears
to be the non arranged composition of blossoms in absolute perfection for today’s home. Setting aside engineered structures, this
style of design showcases the beauty of the blossom. Ty will give new meaning and a clearer understanding to the garden style of
design. Whether his inspiration is a reflection of European designer Constance Spry or an influence of his American contemporary
Joe Smith AIFD, he is certain to teach you the style and the art. Before the world was at our fingertips and we could have access to
pretty much anything at anytime there were those who designed from the garden in a most elegant way.
Details!!!
IT’S ALL IN THE
Event Design is all about the details. We have seen the Floral Gallery in Full Bloom unfold in this issue and have recognized the incredible
talent that was shared with all who attended. Now let’s step back and take a close look at the details added that truly made a difference
and see how these three designers prepared for the big day!
Timeless presented by Rob Smith | Events in Bloom
Rustic presented by Rene’ Johnson |Lush Flowers
Chic presented by Stacy Mendenhall | Lary’s Florist and Designs
TAPATIO SPRINGS RESORT AND CONFERENCE CENTER
July 16-18, 2016 | Boerne, Texas
Grow Retail | Grow Texas | and Together We Grow the Industry
Presented by the Texas State Florists’ Association
Partially underwritten by the Texas Floral Endowment
SATURDAY, JULY 16, 2016
Fun For All Golf Tournament
Tapatio Springs Championship Golf Course
1:00pm- 3:00pm Above and Beyond the Basics | A Hands On Design Experience
Kevin Ylvisaker AIFD CFD PFCI CAFA
Experience underwritten by Texas Floral Education and Product Partners
Accent Décor | Acolyte | Choice Flower Exchange |
Dallas Design Supply | Design Master Color Tool Inc.|
Greenleaf Wholesale Florist | JB Parks Wholesale | Oasis Floral Products Priest International, Inc. | Rio Roses | Southern Floral Co. TSFA Growers Division | Zoom! Roses
Peaks,Valleys and Plateaus
Derrick Myers CPA CFP PFCI Presentation underwritten by Crockett, Myers & Associates
4:00pm- 6:00pm
The Art of the Party| A Hands On Design Experience
Tom Simmons AIFD CFD CCF Experience underwritten by Texas Floral Education and Product Partner
Gold Level Texas Floral Education Underwriter Teleflora
An Afternoon with J. Scott | A Hands On Design Experience
J. Scott Hasty AIFD
Experience underwritten by the Texas Floral Education Underwriters
SUNDAY, JULY 17, 2016
8:30am- 9:00am
Product Gallery Opens
9:00am- 11:00am
Life’s Moments in Flowers
Floral Personality Rocky Pollitz AIFD AAF PFCI
Presentation underwritten by the Texas Floral Education Underwriters
Design Panel
J. Scott Hasty AIFD
Presentation underwritten by the Texas Floral Education Underwriters
Ty Leslie AIFD
Presentation underwritten by Gold Level
Texas Floral Education Underwriter Rio Roses
Randy Wooten AIFD PFCI GMF
Presentation underwritten by the Texas Floral Education Underwriters
11:30am- 1:30pm
Texas Grown… Inspired by Texans Farm to Table Luncheon | Presentation| Annual Meeting
Presentation underwritten by Texas Floral Education Partner
Platinum Level Texas Floral Education Underwriter BloomNet
Featuring Texas Designers
Chris Collum AIFD CFD TMF
Fabian Salcedo
Pat Becker AIFD TMFA
PRODUCT GALLERY IS CLOSED SO EVERYONE MAY ATTEND THE LUNCHEON & PRESENTATION
1:30pm- 3:30pm
Product Gallery and Elections 2:00pm- 3:00pm
Celebrations| Design Presentation
Tom Simmons AIFD CFD CCF Presentation underwritten by Texas Floral Education and Product Partner
Gold Level Texas Floral Education Underwriter Teleflora
3:00pm- 4:00pm
Texas Wine Tasting & Flower Pairing
Featuring Texas Designers
Chris Collum AIFD CFD TMF
Fabian Salcedo
Pat Becker AIFD TMFA
4:00pm
Product Gallery Closes
4:30pm- 6:30pm
Jubilation| A Hands On Design Experience
Randy Wooten AIFD GMF
Presentation Underwritten by Texas Floral Education Underwriters
Step into My Garden |A Hands On Design Experience
Ty Leslie AIFD Experience underwritten by Texas Floral Education and Product Partner
Gold Level Texas Floral Education Underwriter Rio Roses
MONDAY, JULY 18, 2016
8:30am- 4:30pm
The Competitive Edge| Both Sides of the Story
Kevin Ylvisaker AIFD CFD PFCI CAFA Presentation underwritten by The Texas Floral Endowment
The Bloomin’ Texan | June 2016 | 23
REGISTRATION FORM
TAPATIO SPRINGS RESORT AND CONFERENCE CENTER
July 16-18, 2016 | Boerne, Texas
One form per person.This form may be copied to accommodate additional registrants
or you may go online to register at tsfa.org.
Attendee Name _______________________________________ Email _____________________________________________
Shop|Business __________________________ Address _____________________________ City|State|Zip _______________
Phone ______________________________________________ Fax ______________________________________________
Please circle your event choices and cost, total and send with payment by email: [email protected],
Fax: 512.834.2150 OR mail: TSFA, P.O. Box 170760, Austin, TX 78717. Questions? Call TSFA 512.834.0361
ADVANCED (before 7/13)
AT THE DOOR (after 7/15)
$85 $105
Not Available
HANDS-ON DESIGN EXPERIENCES
Above & Beyond the Basics
The Art of the Party
An Afternoon with J. Scott
$55 $75
$55 $75
$55 $75
$75
$75
$75
$95
$95
$95
BUSINESS PRESENTATION
Peaks,Valleys & Plateaus $35 $55
$55
$75
$100 $148
$138 $178
$55 $75
$55 $75
$75
$75
$125 $165
$145 $205
Member Non-Member
SATURDAY, JULY 16, 2016
GOLF TOURNAMENT
Fun for All Golf Tournament
SUNDAY, JULY, 17, 2016
REGISTER FOR THE DAY AT THE TEXAS FLORAL FORUM
Includes Product Gallery | Life’s Moments in Flowers Design Presentation|
Texas Grown…Inspired by Texans Program and Luncheon |
Celebrations Design Presentation | Texas Wine Tasting & Flower Pairing
Additional Education Opportunities on Sunday, July 17, 2016
HANDS-ON DESIGN EXPERIENCES
Step into My Garden
Jubilation
MONDAY, JULY 18, 2016
The Competitive Edge | Both Sides of the Story
PAYMENT INFORMATION
o U.S Check|Money Order (Payable to TSFA)
Member Non-Member
$95
$95
Total __________________________
o VISA
o MasterCard
o American Express
o Discover
Credit Card # ________________________________________ Exp ___________ Code ___________ Billing Zip ___________
Signature _________________________________________________________________ Date ________________________
October 8-9, 2016
Intercontinental Dallas
Addison,Texas
You are invited to spend two days with inspiring floral leaders and incredible floral designers as
they share today’s most competitive ideas and designs. You’ll go home with new design concepts,
techniques to increase revenue, shop display ideas, and most important new floral friends.
SAN ANGELO
AUSTIN
Simply Social
Shirley Floral Company
& Greenhouse
Joel Paul Shirley
President
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
AUSTIN
BLANCO
Est. 1935
401 WEST 20TH STREET
HOUSTON, TEXAS 77008
FLOWER & GIFT SHOPS
2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
DALLA
SAN ANTONIO
BURNET/MARBLE FALLS
109 N. MAIN
BURNET, TX 78611
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
713.862.8811
800.723.3252
fax 713.864.2686
www.heightsfloralshop.com
DALLAS
HOUSTON
AUSTIN
FORT WORTH
Proud Winner of Consumers’ Choice
“Best Florist” Award Every
Year Since
2006 Florist
A Wholesale
Fresh flowers from around the world
1-800-252-9145
Fax 1-512-345-1336
(817) 457-9869
Ken Freytag • TSFA Past President
www.freytagsflorist.com
theconnectionwholesaleflorist.com
AUSTIN
3 WAYS TO USE PINTEREST
TO PROMOTE
YOUR WEDDING BUSINESS
Before saying their “I dos”, brides rely heavily
on Pinterest for inspiration. This accessible
resource has transformed how she discovers
new ideas. If you want her business, it makes
sense for you to have an amazing presence
on this platform. To generate sales from
Pinterest, your pins need to do more than
move people to like or repin. Here are three
ways you can do this:
WACO
CREATE PINS THAT
ENCOURAGE PEOPLE TO CLICK
THROUGH TO YOUR SITE
Stories evoke a combined sense of emotion
in us: trust, curiosity, intrigue, etc. When
you create a pin that links to your site,
combine cropped images that hint at a story.
For example, you could use 6 cropped
images from a recent wedding in a collage.
You can also use a title, text or overlay in
your pin image to deliver a promise of vital
information, such as, “The Trend of The
Season”.
CONNECT WITH LOCAL AUDIENCE
To connect with your local audience, be sure
to include the areas you serve in your profile
along with your keyword-rich explanation of
your business. Also, adding your location to
the descriptions of individual pins can help
people find you when they do a search on
Pinterest or Google.
Design Smart…
214-324-2481 ! 800- MCSHANS
www.mcshan.com ! Since 1948
Find it Here
USE PROMOTED PINS
Texas
State
Florists'
Associations'
Promoted
pins
are designed
to increase
visibility to your targeted audience. They
94th Annual
Convention
and
help you get your service in front Trade
of peopleShow
who are far along in the buying process,
July
brides.
Use13-16,
specific 2007
keywords in your
TSFA Order Exchangelike
Network
promoted pins to connect with brides who
DALLAS
B
Precious
Memories
A
Voted
Y #1 Florist and Gift Shop
SELEESE THOMPSON-MANN
T
Owner
O Email: [email protected]
1404
WSouth 31st Street • Temple, TX 76504
254-788-2242 • 1-800-325-2242 • Fax 254-899-0242 • Cell 254-534-5652
Nwww.preciousmemoriesflorist.com
Embassy Suites Hotel-Austin
Downtown
& The Palmer Events Ce
are searching for
your service.
make your reservations soon as the room block
Support YourPlease
Advertisers!
For more information,
contact
the Texas State Florists' Association
has held at
the
[email protected]
Embassy will fill up. Telephone the Embassy at (800)
[email protected]
ABILENE
SAN mention
ANTONIO
CHRISTI
362-2779,
the Texas CORPUS
State Florists'
Association
and
receive
a
discounted
rate
of
$119
king
or
$129 douwww.lovefloralimports.com
Ph: 903-675-1702 Fax: 903-402-1789
ble. Discounted rates are guaranteed through June 21,
2007 or until the TSFA room block is full.
Browse Our Digital Catalog Online
Order online, by fax, by phone or by email
SPECIALIZING IN
FLORAL EXCELLENCE
TEMPLE
SHERI
MONTGOMERY
WHITE
AAF • TMFA
Greg Waters
Gary Norman
Owner
The Bloomin’ Texan ◆ May 2007 / 13
1800 Industrial - Abilene, TX 79602
610 PARK STREET
BAYTOWN, TX 77520
281•427•7454
888•538•7721
Phone: (325) 695-7000
AUSTIN
www.garysfloralgallery.com
SAN ANGELO
10200 N.W. Street, Suite 112
Miami, Florida 33172
Shirley Floral Company
TOLL FREE 866-Rio-Rose (746.7673) EXT 3182
FAX 305.594.0924
WWW.EQUIFLOR.COM
WWW.RIOCORAZON.COM
MIAMI
& Greenhouse
Joel Paul Shirley
AUSTIN
| CORPUS CHRISTI | HOUSTON
President
440 W Beauregard
The Bloomin’ Texan | June 2016San
|Angelo,
26TX 76903
www.shirleyfloral.com
e-mail: [email protected]
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
CORPUS CHRISTI
DALLAS
TSFA Calendar of Events
JULY
JUNE
14 Flag Day
17 Beginning Hand-on Workshop
Region 17 Education Center
Lubbock, Texas. For registration information visit tsfa.org
19 Fathers Day
23 Fashionable Florals presented by Norman Northen TMFA
Atrium of the World Trade Center Dallas, Texas
24 NotYour Momma’s Flowers
presented by Fabian Salcedo
Atrium of the World Trade Center
Dallas, Texas
25 The Floral Stylings of Beth O’Reilly
presented by Beth O’Reilly AIFD TMF
Atrium of the World Trade Center Dallas, Texas
25 Stars of Texas Luncheon
Trending Florals Design presentation by Jacob McCall AIFD AAF CFD FSMD
Texas Cup Competition
Product Gallery
The Dallas Market
Center | International Trade Plaza
For registration information
call the TSFA office or refer to page 17 in this issue
16-18
10-12
Texas Floral Forum
Tapatio Springs Resort and Conference Center | Boerne, Texas
For registration information visit
tfsa.org or refer to page 24 in this issue.
18
The Competivie Edge |
Both Sides of the Story
Instructor
Kevin Ylvisker AIFD CFD PFCI CAFA Hands on Design Experience
AUGUST
Hands on Floral Design Classes |
Pittsburg, Texas
Care and Handling of Cut Flowers | Basic Design Style | Basic Wedding |
Design Techniques | Basic Funeral |
Design Techniques |
Homecoming Mums 101
For registration information
visit tsfa.org
TSFA Advertisers
Inside Cover BloomNet | 866.256.6663
26 Freytag’s Florist | 800.252.9145 | www.freytagsflorist.com
Photo credit | Cody Ash Photography
26 Heights Floral Shop | 713.862.8811 | 800.723.3252 | www.heightsfloralshop.com
26 Klepac Greenhouses | 830.833.4574 | www.klepacgreenhouses.com
26 Love Floral | 903.675.1702 | www.lovefloralimports.com
26 McShan Florist | 800.331.3349 | www.mcshanflorist.com
26 Precious Memories | 254.778.2242 | www.preciousmemoriesflorist.com
26 Rio Roses | 866.746.7673 | www.equiflor.com | www.riocorazon.com
26 Southern Floral Company | 713.880.1300 | www.sofloco.com
Back Cover Teleflora | 800.421.2815 | www.myteleflora.com
26 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com
26 Vickery Wholesale Greenhouse | 512.291.0400 | www.vickerygreenhouse.com
26 Vickery Wholesale Greenhouse | 214.824.4440 | www.vickerygreenhouse.com
The Bloomin’ Texan | June 2016 | 27
drop-shipping got you down?
cheer up with teleflora.
When other floral companies are turning their backs on you, rest assured that we’ll always have
yours. In fact, we are now the only major floral service that channels 100% of all orders to local
florists. We’ve been a faithful partner for over 80 years, and we’ll continue to support you for
years to come. So smile—our future together is looking bright.
myteleflora.com
©2015 Teleflora. All Rights Reserved. FM12319
(800) 421-2815