Metal CH Store1

 Structure of the Oversized Watch Market: • Panerai
Graham Jacob & Co $10,000+ • Bell & Ross
$2,000-­‐
$9,999 $495-­‐ $1,999 • METAL.CH
U-­‐Boat ForYs TW Steel
• Jet Set Kyboe Invicta Welder Uhrkra_ Tendance > $495 Remarks: The quoted brands aren’t exhaustive. They provide an overview of a specific segment of the watch market (oversized watches), and give, as well, an idea of the different brands of watches in competition with METAL.CH. The on-­‐going trend and demand for oversized watches has finally and definitively established this category of watches as a long run segment of the international watch market. The Standard. Today’s trend may vary in size, going from wider to smaller diameters but the standard size for men’s watches reached nowadays 44mm and will remains at this level of 44mm to 42mm as a definitive standard. Why Metal.CH? •
Metal.CH was founded by two watch industry leaders. Three years ago they decided to launch a new watch line because they saw a need, and now they are the only oversized watch, which is 100% Swiss at this price point. Metal.CH, with a simple concept and focused principles of the Brand: o Quality Swiss Made label o Integral Protection o Leading technology o Price o Selection About the Watches: •
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The Metal.CH brand has 66 watches in 6 collections. All are Swiss made, with a Swiss movement and Swiss components with a price range from $495 to $1675 retail. Their oversized cases are either 44mm or 47mm. The cases have an ergonomic design, which allows the watch to contour to any wrist. The mineral crystal has a sapphire coating for durability and functionality. 100 meters water resistant and come with a 2-­‐year limited warranty. The “coating” is actually PVD. Which are Physical Vapor Deposition and what it does is bond the gold (yellow and rose) and the black color microns down into the casing. The base metal for the case is stainless steel, not a brass that is soft and turns color. The watch bands come in either silicon or genuine leather. We have shorter bands and longer bands available as well. The Collection The METAL.CH watch collection is crafted for a dynamic, self-­‐confident, cosmopolitan personality. Male or female, young in spirit, this individual is attracted to hip objects. Structured in 6 product lines, the ergonomically shaped METAL.CH watches are underlined by major key elements: •
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The famous double protection crown device. The particular off-­‐color dials. The STAR-­‐shaped logo The following pages will go over not only the features to each collection, but also explain the technical side of the watches. The collections are named as follows: •
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Initial Chrono Diver Chronosport Club Automatic The Initial Design •
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A classic face with a strong and dominant construction, the Initial collection is the perfect reflection of the METAL.CH spirit. Gifted with a strong personality, the Initial bares all the brand codes, from the double protection crown device, the particular off-­‐color dials, and the strong star-­‐shaped logo. Available in 44mm-­‐47mm, for both men and women. Material •
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Solid stainless Steel 316L and genuine black/rose/yellow gold PVD. Mineral glass with sapphire coating. Genuine leather/silicone strap with METAL.CH buckle. Technology •
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Swiss Made quartz movement, RONDA type 515. Lithium battery with a 2 year life time. Water resistant to 100 meters. Price •
Retail price $495-­‐$795. The Chrono Design •
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Strong and innovative lines, with a powerful expression characterize the Chrono collection. The Chrono collection is more “sport-­‐chic” and is also intended for men and women customers. This collection has a wider assortment of watches. The Chrono has a polished bezel, which is a timeless look. Material •
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Solid stainless Steel 316L and genuine black/rose/yellow gold PVD. Mineral glass with sapphire coating. Genuine leather strap/silicone with METAL.CH buckle. Technology •
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Swiss Made quartz movement, RONDA type 5030D. Lithium battery with a 2 year life time. Water resistant to 100 meters. Price •
Retail price $850-­‐$1500. The Diver Design •
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The purest expression of the distinct METAL.CH style is brought out in the Diver collection. The Diver possesses a richness of style and the highest quality of craftsmanship. This collection is more driven to the male clientele. The Diver has a rotating bezel with a tachometric scale. Material •
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Solid stainless Steel 316L and genuine rose PVD. Ultra resistance ceramic bezel. Mineral glass with sapphire coating. Silicone strap with METAL.CH buckle. Technology •
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Swiss Made quartz movement, RONDA type 5030D. Lithium battery with a 2 year life time. Water resistant to 100 meters. Price •
Retail price $975-­‐$1275. The Chronosport Design •
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Same criteria as in the Chrono collection, except with a tachymeter on the bezel. The Chronosport collection possesses more of a masculine look. Besides the 4120.44/47 (steel case, black dial) the two lines are different in colours. Material •
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Solid stainless Steel 316L and genuine black/rose/yellow gold PVD. Mineral glass with sapphire coating. Genuine leather strap/silicone with METAL.CH buckle. Technology •
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Swiss Made quartz movement, RONDA type 5030D. Lithium battery with a 2 year life time. Water resistant to 100 meters. Price •
Retail price $850-­‐$1500. The Club Design •
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First “shaped watch” of the brand METAL.CH with a length of 44 and 47mm. This model has got all the product codes of METAL.CH: the two hooks protecting the pushers, the oversized screwed crown and a very advanced ergonomic design. The Club also features a tachymeter bezel. However to obtain “a touch of class” those elements have been softened to reach an everlasting “aristocratic” look. Material •
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Solid stainless Steel 316L and genuine black/rose/yellow gold PVD. Mineral glass with sapphire coating. Genuine leather strap with METAL.CH buckle. Technology •
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Swiss Made quartz movement, RONDA type 5030D. Lithium battery with a 2 year life time. Water resistant to 100 meters. Price •
Retail price $1350-­‐$1450. The Automatic Design •
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The Automatic keeps all the recognizable brand codes. The typical METAL.CH crown with its double protection system has been redesigned in a shorter version to match the more conservative spirit. Dials are given the deepest attention down to the last details with exclusive colours, genuine design and a high quality construction. Material •
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Solid stainless Steel 316L and genuine black/rose/yellow gold PVD. Mineral glass with sapphire coating. Genuine leather strap with METAL.CH buckle. Technology •
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Calibre CDD-­‐02, 11 ½’’’, Swiss Made mechanical self-­‐winding movement. 36 hour power reserve. Water resistant to 100 meters. Price •
Retail price $1450-­‐$1675. Advertising With Metal.CH Guidelines: -
METAL.CH advertising should be placed in a dominant position in magazines or newspapers: à Within the first quarter of the magazines or newspapers à Always on the right hand side à Always opposite an editorial à In newspapers, among columns of text à Integral Protection emblem