Creative Specifications for SvD.se - SvD Kundservice

Creative Specifications for SvD.se
2014
Dimensions and weight limitations
SVD.SE & NLIV.SE
size
PANORAMA
980x120 px
52 KB
PANORAMA XL
980x240 px
75 KB
PANORAMA XXL
1250x360 px
95 KB
INSIDER/MPU
300x250 px
43 KB
RECTANGLE
480x280 px
55 KB
OUTSIDER
250x800 px
65 KB
FULL PAGE
995x600 px
95 KB
INTERSTITIAL
1000x600px
95 KB
FIRST PAGE/SPLASH
1024x768 px
125 KB
BIG BANG/WALLPAPER
1600x900 px
125 KB
Please note that the panorama on Nliv.se is 980x240 px.
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
weight
Dimensions and weight limintations
MOBIL.SVD.SE & MOBIL.NLIV.SE
storlek
maxvikt
INTERSTITIAL
320x320 px
35 KB
DOUBLE PANORAMA
320x160 px
35 KB
PANORAMA
320x80 px
35 KB
General guidelines
The advertiser is responsible for the
functionality and design of all creative units.
Ads that interfere or cause technical
problems for the visitors will be taken offline immediately.
Maximum frame rate of SWF is 18
frames/sec (fps)
All creative units must stay within the
assigned ad area. The recommendation is
to use clearly visible borders framing the ad.
A creative using sound requires a start and
stop button to be implemented. The sound
must be muted on start and must be
activated by the user. It is not allowed to
start playing sound using so called mouseover.
Creative units can consist of Flash movies
(SWF), picture files (GIF/JPG/PNG) and/or
in-line HTML.
Links (URLs) must be opened in a new
browser window: target="_blank".
SvD.se uses the EmediateAd ad
management system.
All creative units must be delivered no later
than three working days prior to campaign
start. Failure to deliver creative in time may
result in delayed campaign start. The
delivery must be complete, that is, all
relevant links and campaign information be
submitted.
Advertisers that have creative requirements
or ideas that are not covered by this
specification are welcome to contact
SvD.se. We are more than willing to accept
and test new creative solutions. However,
we must have the possibility to verify that
all creative units comply with our editorial
and technical requirements. Any subject not
covered in this specification is considered to
be a non-standard creative and will require
special attention by SvD.se.
Flash ads
The Flash format is the rich media ad standard of Internet today. Flash
has opened up completely new possibilities in creative solutions. SvD.se
supplies a so called sniff code for Flash detection. This code determines
what Flash plug-in is in use and delivers a back-up ad (a GIF/JPG/PNGfile) in the event that the Flash plug-in is missing. Use clickTAG for
linking the Flash file, it will be used to measure clicks and it also enables
changing URL in an active campaign without assistance of the creative
producer.
Use on(release) instead of on(press) in order to avoid pop-up
blocking.
Supply a back-up ad in GIF/JPG/PNG-format. It will be displayed to
the visitors lacking Flash plug-in or has an outdated version.
Maximum frame rate is 18 frames/sec
Convert any clickable object to ”Button” type
Add the following action:
Creative units are displayed using quality=autohigh. This may have
a negative effect on CPU intensive ads for example anti-aliasing on
text and image quality may be degraded.
on(release){
getURL(_root.clickTAG, "_blank")
}
It is not permitted to start playing sound automatically or by using
so called mouse-over. If sound is going to be used be sure to
implement a pause button.
If multiple clickTAG are required name them accordingly:
_root.clickTAG, _root.clickTAG1, _root.clickTAG2, _root.clickTAG3 etc.
It is not permitted to include creative material from external
sources! Included sound or image files or streaming content may
only be used if agreed upon prior to campaign start.
If a close button is required
Add the following action:
on(release){
getURL(_root.closeTAG, "_self")
}
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
Creative units placed in editorial parts of the site may not use
JavaScript onfocus events.
Monitor the CPU intensity levels!
Image ads (GIF/JPG/PNG)
GIF and JPG are file formats commonly used for image files on the
Internet. GIF and PNG are suitable for creative based on graphical
elements, text and basic colours.
It is possible to animate the GIF file format. There are no special
requirements for the image files apart from current restrictions on
dimensions and weight limitations. However, it is not permitted to
use images that mimic or resemble the SvD.se framework.
JavaScript
The general rule is that all creative functionality should be contained in
the Flash Ad. However, there are cases where it can be an advantage to
use external JavaScript. All JavaScript must be thoroughly tested by the
ad producer. SvD.se does not have the possibility to test and correct
faulty JavaScript code. Code that causes problems will be removed from
the site immediately.
Make your own prefix and place it in front of variable- and function
names. For example: mycompany_myFunction(); or
mycompany_myString = ”string”;. This, in order to prevent conflicts
with other ads or the code implemented by SvD.se.
It is not permitted to script objects outside of the assigned ad area.
Newsletter
The newsletter is comprised of editor material and is sent to
subscribers with regular intervals. There are two creative units that
can be included into a newsletter.
Dimensions and weight limitations:
Top 660x100 px (35kB)
Only GIF or JPG formats are allowed and the consequence being that
third party impression counting is not available. However, third party
click counting is available.
Interstitial
An Interstitial is placed in a layer on-top of the site and will partly cover
the content. An Interstitial must contain a clearly visible close button
and furthermore the layer must close itself automatically after 8
seconds.
For the close button
Add the following action:
on(release){
getURL(_root.closeTAG, "_self")
}
Dimensions and weight limitations:
svd.se
Interstitial 1000x600 px (65KB) that must close itself automatically
after 8 seconds.
Please advice the guidelines for Flash Ads above.
Mobile
Mobile is the creative format used for the mobile services on SvD.se.
Dimensions and weight limitations:
GIF, JPG or javascript tags are allowed. No Flash.
mobil.svd.se
Please make sure that the URL is pointing towards a mobile adopted
site.
Mobile 320x80 px (35kB)
Mobile 320x169 px (35kB)
Mobile 320x320 px (35 kB)
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
L-Format
The L-format is a combination of a Panorama 1020x120 px
(52KB) and an Outsider 250x800 px (75KB). The two ads are
shown at the same time.
The use of so called Local Connection enables the ads to
communicate with each other and thereby add functionality.
•
•
Dimensions and weight limitations:
svd.se
Panorama 1020x120 px (52KB)
Outsider 250x800 px (75KB)
When using Local Connection make sure that the correct
security settings are used in the Flash files. Please advice:
Using Flash Banners document
If the ads should be aligned the dimensions of the
Panorama must be 1020x120 px.
First page/Splash
The Splash at SVD.se is a full page ad that appears to the visitor before
coming to SVD's homepage. The ad must be produced as a scalable
flash together with an associated gif or jpg backup ad. What must be
included is a box consisting of an RSS feed with SVD's latest news and a
“close” button. The box is provided by Svenska Dagbladet who sends it
to the agency who is about to produce the ad. The Production Office
integrates the feed into the advertiser's ad.
Flash (version 9 or earlier in AS2):
Size:
File format:
Max weight:
Framerate:
clickTAG action script:
If several clickTAGs are used. Name
them accordingly:
Ad marking:
Close button
When your ad appears, the visitor can choose to either move on to
SVD.se by clicking on a link in the SVD-box, or click anywhere else in the
ad to get to the advertiser's landing page.
This ad solution opens up creative solutions where the box with the
RSS feed can be placed anywhere on the page. The ad works in most
operating systems and most browsers.
Backup-ad:
dynamic (1024x768 px) objekts should be
1024x768 px
vectorized to look good in different screen
resolutions
.swf (ad files, no redirects)
. gif or .jpg
125 kB
80 kB
Max 18 frames/sec
on(release){
getURL(_root.clickTAG, "_blank")
}
_root.clickTAG,
_root.clickTAG1,
_root.clickTAG2 osv.
In the ad itself, under or over the RSS feed, there should be a text that reads "Detta är en
annons från [the advertiser]. Vidare till SvD” and SvD:s logo. This text, and the logo
should link to http://www.svd.se with target “_self”.
The close button should be placed in the upper left corner, but must only be a link to the
SvD homepage http://www.svd.se with target “_self”.
Third pary tracking can be done by tracking pixel.
The backup ad needs to have a slightly different appearance because of the lack of RSS feed functionality.
Instead of the RSS feed, an image needs to be inserted together with the Svenska Dagblade logo together with and the text ”För de senaste
nyheterna – Gå vidare till SvD” This image is provided by Svenska Dagbladet, together with other material for the RSS feed.
Contacts
[email protected], Phone: +46 8-20 36 01
Ad material supply
All ad material needs to be delivered at the latest five (5) weekdays before campaign start to [email protected]
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
Streaming video with flash ads
It is possible to incorporate streaming video into a Flash ad. In order to
use this technique the following requirements must be full-filled:
The creative units should be produced using a so called pre-loader- or
container technique.
A minimum of 5 seconds must pass before the creative request any
streaming content or alternatively a start button can be included for
user interaction.
The creative must contain a clearly visible pause button.
It is not permitted to start playing sound automatically or by using so
called mouse-over. If sound is going to be used be sure to implement a
mute button.
The creative holding the streaming content must not exceed the
dimensions or weight limitations for the ad in question.
When using files or content originating from third party server make
sure that the correct security settings are used in the Flash files. Please
advice: Using Flash Banners document.
If the creative is supposed to load files which are uploaded to our ad
management system you also need to implement pathTAG. Please
advice: Using Flash Banners document.
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
Dimensions and weight limitations:
svd.se
Can be used in all creative formats with restrictions as stated
in this document.
Pre-roll and web TV player
The Web TV player contains four creative formats: an Intro, Video Ad
and two Flash Ads.
The Intro must be a SWF, it can contain video, sound and have a
maximum length of 5 seconds.
When the Intro has finished playing the following AS2 code must be run:
_level0.introAdDone=true; The SWF cannot refer to _level, it must refer
to _root. Global variables are not allowed.
Dimensions and weight limitations:
svd.se
Intro 717x437 px (100KB)
Videoreklam 512x288 px (Bitrate: 600kbit/s)
Skyscraper 150x400 px (45KB)
Panorama 717x100 px (45KB)
Please advice the guidelines for Flash Ads above.
The Video ad must be in MPEG2, QuickTime, AVI eller WMV-format with
a maximum length of 15 seconds. It can contain sound. The content is
streaming video. The framerate of the Video ad and Skyscraper must be
25 fps.
The Flash Ads included in the Web TV player should be in SWF format
and may not contain video or sound. Maximum framerate 18 fps.
Expanding flash ads
An expanding ad automatically changes its dimensions whenever a
visitor interacts with the ad.
The creative unit should be produced using the dimensions the
expanded ad will have. The ad management system will expand the
creative on mouse over and collapse it on mouse out.
Dimensions and weight limitations:
svd.se
Same as for other flash banners.
When using files or content originating from third party server make
sure that the correct security settings are used in the Flash files. Please
advice: Using Flash Banners document.
If the creative is supposed to load files which are uploaded to our ad
management system you also need to implement pathTAG. Please
advice: Using Flash Banners document.
An expanding ad is a specialised format and thus requires approval on
beforehand.
Recommendations for web advertising
Keep the deadlines in mind the ad department has a lot to do and does
not always have the possibility to assist in the last minute.
Monitor performance Flash ads quickly become CPU-intensive. The
consequence being that anti-aliasing on text may disappear. Image and
animation quality may deteriorate etc. The worst case scenario is that
the Flash plug-in freezes and hangs the application altogether. Nonfunctioning ads are taken off-line immediately.
The creative is visible the ad placements on SvD.se belong to one of
Sweden’s large ad spaces. Excessive animations and colour schemes
are not needed in order to attract visitors’ attention. On the contrary
they are almost always seen as something irritating or distracting, thus
causing bad will towards advertiser or SvD.se it is far more effective to
focus on the message or offer in order to reach our visitors.
SVENSKA DAGBLADET
Traffic
Phone +46 8-20 36 01
Open monday-friday 08.00-17.00
E-mail [email protected]
If you have creative ideas about ads or interactivity that are not
covered in this document you are more than welcome to contact
SvD.se. We embrace new ideas and functionality given that we have
sufficient time to test them properly.
Please follow the specifications test all the creative units’
functionality thoroughly. Is the animation working as intended, is
the creative clickable, is clickTAG implemented, are all included
URLs working, weight limitations etc.
The advertiser is responsible for the functionality and design of all
creative units. Ads that interfere or cause technical problems for the
visitors will be taken off-line immediately.