the 2014 AMR Program
Transcription
the 2014 AMR Program
2014 Automotive Marketing Roundtable October 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV ADVERTISING THAT LEARNS ® IS A PERFECT FIT FOR SMARTWOOL BIG DATA MAKES SMARTWOOL EVEN SMARTER When SmartWool needed to find exactly the right audience for its premium performance apparel, Rocket Fuel knocked the socks off of the competition. Its blend of Big Data and artificial intelligence helped SmartWool build its brand and increase sales 34.73%. Want smart results of your own? Call us today at 888-717-8873 or email [email protected] Greg Williams Carol Davidson Media Director, Backbone Media VP of Brand Marketing, SmartWool 2014 Automotive Marketing Roundtable October 14-16, 2014 ¬ Bellagio Hotel ¬ Las Vegas, NV Welcome to the J.D. Power Automotive Marketing Roundtable. We’re delighted to have you join us for our 9th annual marketing roundtable. We have developed an excellent lineup of topics and speakers focused on the latest issues, ideas, concepts, and trends in automotive digital marketing, thanks to all the great participation from the industry and input from our sponsors. We took your feedback to heart and made some changes for this year’s roundtable, creating an event we are confident you will find exciting and enlightening. The agenda was built around three key themes: • Consumers in the Driver’s Seat • It’s a Mad, Mad Multichannel World • The Mobile and Social Game As a result, the agenda features 14 presentations,15 panel discussions, and three outstanding keynote speakers, with representatives from OEMs, agencies, third-party websites, research firms, media companies and more. Thanks to our many sponsors, we are once again able to provide networking opportunities and exciting activities as well as new features. Since Wednesday night is always a late night affair, we have adjusted our Thursday schedule to begin later, giving you a chance to sleep (a little!) and enjoy the last day’s presentations from start to finish. There is also a special event app which gives you direct access to the agenda, speaker bios, Twitter feed, surveys, and more. Search “JDPower” on your iTunes store or Google play store to download the JDPowerAMR app. Follow and comment on Twitter using #JDPAAMR. We will submit relevant tweets to our speakers during the Q&A portion of each session. If you have any questions, please contact Shawn Slater at 818-632-7378 or at [email protected]. Also, feel free to ask any of our staff at the registration desk and they will gladly assist you. Thanks for joining us here in Las Vegas. Let’s make this a great interactive experience. Sincerely, Arianne Walker Senior Director, Media & Marketing Solutions J.D. Power Deirdre Borrego Vice President U.S. Automotive Division J.D. Power Wireless connectivity sponsored by: Network name: Password: Join the conversation on Twitter at: CARSCOM CARSCOM 1 #JDPAAMR J.D. Power 2014 Automotive Marketing Roundtable Agenda All events are in the Main Ballroom except as noted below: Breakout Room 1 Breakout Room 2 Agenda is subject to change, and is current as of 10/8/14. Tuesday, October 14 3:00p.m. Registration Opens 4:15p.m. Keynote Speaker: David Murphy, President—U.S., Team Detroit Sponsored by: What’s True in Life is True in Marketing Older brand marketing models are increasingly out of step with the ways in which consumers currently absorb media and interact with brands. Empathic marketing helps companies build customer relationships by mirroring how people form real, human relationships. In a digitally-driven world, the 4Es of personal relationships—empathy, experiences, endorsement and energy—gives marketers a clear framework for creating deeper and lasting customer relationships. After all, to connect with customers that increasingly prize authenticity in companies and brands, it pays to remember that what is true in life should be true in marketing. 5:15p.m. Marketing Leaders Discuss Their Challenges Building on the success of last year’s Marketing Leaders panel, key marketing leaders gather again to discuss the current challenges related to digital marketing, as well as creative solutions to them. Panel members share their thoughts on the anticipated major digital marketing issues of tomorrow. Each leader has a unique perspective on marketing, as well as direct experience guiding their company’s efforts. Moderator: Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power Panelists: Jon Beebe, Director, Digital Advertising and Analytics, GM Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover Brent Hillyer, VP Marketing, Gulf States Toyota AMR Kickoff Gala 6:00 8:00p.m. Sponsored by: Wednesday, October 15 7:00a.m. Networking Breakfast 8:00a.m. Welcome and Announcements 8:15a.m. J.D. Power Automotive Marketing Review: How Online Behavior Impacts Offline Outcomes Sponsored by: Findings from the latest analysis of the digital ecosystem and its impact on new vehicle purchases. This presentation will focus on how consumers leverage digital information, when and why they utilize the information, and what is most impactful in helping them make their ultimate car buying decisions. A deeper look at how to connect the online behavior to offline sales will also be explored. Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power 9:00a.m. Diving Deeper into Vehicle Price Transparency: What’s the Impact for Consumers and Dealers? Use of the Internet and smartphones during the auto shopping process increasingly empowers consumers by providing access to on-the-spot information. What does price transparency mean in the car buying process and how is it important for both the dealer and the consumer? Why are leading third-party automotive websites offering pricing programs and how do they compare? What is the impact on dealers? Can dealers use price transparency to improve their business? Is price transparency working? Are dealers honoring pricing programs and are consumers satisfied? What will this look like in the future? Moderator: Steve Finlay, Editor, WardsAuto Dealer Business Magazine, WardsAuto Panelists: Seth Berkowitz, President, Edmunds.com Mark Rikess, CEO, The Rikess Group Stewart Easterby, Chief Operating Officer, TrueCar Langley Steinert, CEO CarGurus Steve Lind, President, Kelley Blue Book Alex Vetter, Senior Vice President, Cars.com 10:00a.m. Networking Break 10:20a.m. Transforming Automotive Retail: The Strategies and Technologies Shaping Today’s Car-Buying Experience Sponsored by: As dealerships evolve away from traditional marketing and transactional relationships toward creating experiences that build trust and loyalty, new tools enhance efficiency and effectiveness at every stage along a vehicle shopper’s path to purchase. Dealertrack Technologies’ Amit Maheshwari and Matt Murray discuss the strategies and technologies at the forefront of this industry-wide paradigm shift. Matt Murray, Vice President, Enterprise Solutions, Dealertrack Technologies, Inc. Amit Maheshwari, Sr. Vice President, Corporate Strategy, Business Development and OEM Relations, Dealertrack Technologies, Inc. 2 Agenda 10:20a.m. Latest Trends in Data-Driven Digital Marketing for Auto Marketers (continued) Programmatic, data-driven marketing has been a hot topic in the world of digital media for the past several years, mainly due to its ability to transform the way the industry sells, buys, measures, and optimizes media. But, what specific power and what critical efficiencies benefit auto marketers? Join a discussion among panelists representing perspectives from auto brands and their agencies, as well as leaders in marketing technology and data science. Moderator: Christopher Hansen, President, Netmining Panelists: Matthew Goldstein, Co-Founder and Principal MSG Inc., Korrelate Saqib Mausoof, SVP, Programmatic Insights, IPG, Magna Global Greg Johns, Client Director Digital Strategy, Initiative Media Matt Mendez, Director Client Partnerships, Automotive, Datalogix Mobile Is Here—Are You Driving the Right Success Metrics? To achieve true mobile success, you must first identify the best practices in mobile and, more importantly, how to measure their results. In this panel discussion, xAd will report the findings of its groundbreaking mobile measurement study on automotive mobile benchmarks. Join Scion, Land Rover/Jaguar, and Nielsen in a riveting unveiling of true automotive mobile success. Gain a competitive advantage by seeing what a successful lot-visitation rate looks like, measuring the most important secondary engagement rates, and much more. Moderator: Monica Ho, Senior Vice President of Marketing, xAd Panelists: Andrew Feigenson, Managing Director, Digital, Nielsen Ruslan Polinovsky, Regional Marketing Manager, Scion Division, Toyota Motor Sales, U.S.A., Inc. Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover 11:10a.m. Panel: Is the Traditional 3-Tiered Automotive Marketing Model Obsolete? Changes in consumer shopping behavior as well as the proliferation of digital media choices have disrupted the traditional “buy this,” “buy now,” and “buy here” hierarchy. As a result, there is greater potential for duplication, competition, and contradiction across tiers and screens, creating a potential crisis in efficacy. Is it time to rethink this model in order to create a new ecosystem that eliminates redundancies and capitalizes on new channels, dynamic advertising, and third-party capabilities to maximize ROI? A diverse panel will tackle this issue as they define their new role in the automotive marketing ecosystem of the future. Moderator: Cindy Scott, Founder and Principal, Brand Traction Panelists: Ciaran Bossom, Managing Director, Digital Enterprise and Scot Cottick, Senior Manager, Social Media Marketing, Nissan North America Social Media Strategy, Saatchi & Saatchi LA Mike Dillon, Account Director, Automotive, PointRoll Michel Brennan, Marketing VP, Southeast Toyota Distributors, LLC Kristi VandenBosch, Chief Digital Officer, Meredith Xcelerated Marketing PRESENTATION SET: A Year of Innovative Marketing Campaigns Presentation 1: FIAT Drives Awareness by Putting Mobile Consumers First The presentation will highlight FIAT’s recent mobile campaign for the launch of the FIAT 500L, which resulted in above-average interaction rates and video completion rates twice the industry level. Chrysler and Millennial Media will offer a deeper dive into how targeting and creative put consumers first and create successful campaigns. Alia Lamborghini, RVP Sales, South and Central U.S., Millennial Media Denise Smith, SVP, Client Business Partner, Universal McCann Presentation 2: Mobile First: How Auto Shoppers Have the Power in the Palm of Their Hands Consumers are spending more time than ever on their mobile devices, giving them real time access to information and more control when shopping for a vehicle. This comprehensive research study, including behavioral and attitudinal data, examines the role of mobile devices—specifically the impact of video— in the automotive shopping process. Attendees will learn how these devices influence each stage of the process, the most beneficial types of video during each stage, and how this evolving process is changing consumers’ relationships with brands and dealers. Brian DeAngelo, Brand Communications Manager, MINI USA Doron Wesly, Head of Market Research Strategy and Research, Tremor Video Presentation 3: Digital Storytelling through Marketing Automation Digital marketing needs to be about more than just churning out disconnected ads and emails and content. It needs to be about artfully and tactically weaving a story, presenting a sequence of logical messages in a particular order across various media, which in turn fosters a relationship between marketer and consumer; establishes trust and, most importantly, retains a customer’s attention longer, whereby forging greater results, read: generating more leads and selling more product. IgnitionOne’s Chris Knoch, VP Strategy will share his views on how to leverage user data and cross-channel orchestration to deliver powerful digital stories and Subaru’s Robert Font, Director, Digital Communications and would illustrate the brand’s successes with Marketing Automation for both desktop and mobile strategies. Robert Font, Director, Digital Communications, Subaru Chris Knoch, VP Strategy, Ignition One Continued on next page 3 J.D. Power 2014 Automotive Marketing Roundtable Wednesday, October 15 (continued) PRESENTATION SET: Reaching the Diverse Consumer: How to get the attention of Women, Hispanics and Millennials Presentation 1: Navigate the Difference in Marketing to Female vs. Male Car Shoppers This discussion will be a deep-dive into the respective marketing strategies designed specifically for female vs. male car shoppers. Kelley Blue Book will share its exclusive research on the differences in perception of car brands between male and female shoppers and will reveal which factors, from affordability to safety, are most important to the respective groups when considering purchasing a vehicle. Hwei-Lin Oetken, Vice President of Market Intelligence, Kelley Blue Book Presentation 2: The New American Reality: Effective Auto Marketing in a Multichannel and Multicultural World As U.S. media consumption shifts and becomes more fragmented quarter after quarter, marketers are challenged to effectively reach young, digital-first consumers at scale and with impact. This session will showcase a distinct case study from Hyundai, with partners Innocean and Univision, illustrating the engagement and success Hyundai garnered this summer by tapping into Hispanic passion points, while still staying on-brand, on-message and on-strategy in their overarching #BecauseFutbol campaign. This unique perspective will provide POV on reaching the youngest and fastest growing consumer segment in the U.S., Hispanics, who are huge drivers of sales growth in the auto industry. Ben Gogley, Vice President, Hyundai Media Planning, Innocean Sara Hasson, SVP Strategy and Insights-Automotive, Univision Communications, Inc. Jason Croddy, Client Director, Strategy, Initiative Presentation 3: Realigning to the New Reality:How Millennials are Changing the Game Online and Offline This session will identify the five realities that are changing the automotive shopping experience: the overwhelming amount of information and choices consumers now have; the fact they’re spending the majority of their time online; their increasing use of multiple devices; why Millennials are critical to your success; and why your messages need to be consistent no matter where you advertise. Rick Wainschel, Vice President Automotive Insights, Autotrader.com 12:15a.m. Networking Lunch Sponsored by: 1:15p.m. Big Advertisers Pay Big Money for Big TV Events; Bigger Data Can Prove Whether or Not It’s Worth It Advertisers are now paying more than $1 million per commercial aired during major, live, TV events—spending more than $1.5 million for airtime for events such as the Oscars and as much as $4 million for the Super Bowl. Such events typically attract the largest audiences, but, are they key drivers of advertiser value? Does ad exposure during these big events equate to better brand awareness and more effectively direct consumers to specific action? Advertisers and media clients need to know whether their ad expenditures are smart short- and long-term investments. Kantar and Autometrics share their perspectives and data on what does and doesn’t pay. Moderator: Will Sayre, Senior Director, J.D. Power Panelists: Jeffrey Boehme, Chief Research Officer, Kantar Media Stephen Shaw, CEO and Co-Founder, Autometrics Looking Under the Hood: Exploring Ad Viewability and Issues Related to Bots and Suspicious Traffic From personalized display advertising to enhanced media efficiencies and dynamic pricing models, the digital advertising industry now offers more opportunities for marketers to reach audiences than ever before. However, with this new climate come new challenges, including viewability issues and widescale fraud across programmatic inventory. Regardless of whether you’re an auto advertiser or auto publisher either buying or selling inventory direct or via an exchange, it’s in your best interest to ensure that your ads have an opportunity to be seen. This interactive discussion will educate auto brands on the true meaning of viewability as it shares insights on how to combat ad fraud and block the bots. Moderator: James Green, CEO, Magnetic Panelists: Joshua Chasin, Chief Research Officer, ComScore Ari Jacoby, Founder & CEO, Solve Media Jeff Collins, Chief Revenue Officer, Interactive Media Holdings, Inc. Matt McLaughlin, COO, Double Verify Presentation 1: Beyond Facebook: Content, Social, and Mobile Media Strategies for Increased Brand Engagement The adoption of mobile devices and social media is showing no sign of slowing down. What are the megatrends in the ways consumer view, interact with, and share auto-related content? Is Facebook the only game in town? What metrics are important when it comes to content engagement? Hear the results from analyses that includes more than 100 million content interactions related to auto. Gregory Cypes, SVP Product Marketing, AddThis, Inc. Alex Hultgren, National Digital Manager, FCSD, Ford Motor Company Presentation 2: Because Futbol: How Hyundai Leveraged Tumblr to Turn Futbol Fan Passion into Hyundai Brand Engagement Tumblr is where consumers come to explore their passions. One of which we identified as being futbol. As an official sponsor of the FIFA World Cup since 2002, Hyundai wants passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world. Tumblr is home to the world’s most avid fans and where they can act as curators of content related to futbol. This session will explore how Hyundai and their agency, INNOCEAN USA, executed the #Becausefutbol campaign on Tumblr and how paid and earned media translated to meaningful results. Jennifer Klawin, Director, West Coast Sales, Tumblr Uwe Gutschow, VP Digital and Engagement Strategy, INNOCEAN USA 4 Agenda 2:05p.m. Who Will Control the Vehicle Center Stack Millions of new-vehicle buyers focus on the infotainment screen in the center stack as they get into their vehicles. Who will control that screen? Will it be the car companies, the software companies, or the phone companies? How will this affect vehicle marketing in the future? Moderator: Tim Dunne, Director Automotive Industry Analysis, J.D. Power Panelists: Ben Anderson, President, Automotion Dealer App Robert Edwards, Manager of Creative Technology, Team One Advertising Jim Bak, Director, INRIX, Inc. David Miller, Chief Security Officer, Covisint 3rd Party Leads: Friend or Foe The Internet has changed the way car buyers shop by providing more tools, vehicle information and pricing transparency than ever before. At the same time, it has given dealers a new way to reach prospective customers and promote their products and services. While digital has rapidly changed the shopping experience and empowered shoppers, the negotiation sales model has not adapted as quickly. As a result, a new player has emerged: the third-party lead, which provides a range of services and transparency between buyers and sellers monetized through advertising and identifying shoppers who are close to purchasing. How should we think about third-party leads moving forward—as a necessary function in a complex ecosystem or a tax contributing additional noise to an already burdensome process? Moderator: Todd Thiessen, SVP Strategy, Razorfish Panelists: Joe Herman, Executive Vice President, Kuni Automotive Group Jeffrey Tognetti, Product Development Lead, DealerX Eric Jillard, General Manager, Marketing Services, Mercedes-Benz USA, LLC Hyper Local Targeting: Time to Believe the Hype? Hyper local targeting is being touted as the next big thing in mobile marketing; but does it live up to the hype? Panelists representing some of the top companies in the space—such as PlaceIQ, Voltari, and UberMedia—explain their company’s offerings and the technology that drives their business, giving attendees an opportunity to better understand the differences and unique proposition of each company. Learn how automotive marketers are using hyper local targeting and what kind of results they have achieved. The panel will also discuss consumer sensitivity and privacy concerns about targeting at such a personal level. Moderator: Mark Brown, SVP, Communications Planning Director, The Garage / Team Mazda Panelists: David Castillo, Chief Technology Officer, Voltari Michael Hayes, Chief Revenue and Marketing Officer, UberMedia Bill Clifford, Chief Revenue Officer, SessionM Duncan McCall, CEO & Co-Founder, Place IQ 2:55p.m. OEM Keynote Speaker: Sponsored by: Steve Shannon, Vice President of Marketing, Hyundai Motor America Are you interrupting or are you connecting? Finding new ways to interrupt and disrupt people’s lives only motivates them to find new ways to tune you out. The solution: connect with people emotionally by sharing the experiences that they’re passionate about. In other words, stop interrupting people, and become what they are interested in. 3:40p.m. Networking Break Sponsored by: 4:00p.m. A la Carte Media Consumption: How to Reach the Unreachable New technology is making it easier than ever for consumers to control what, where, and when they consume content. Additionally, a growing percentage of viewers are choosing to avoid cable fees altogether in order to take control of their viewing choices and costs. They skip commercials, avoid cable bundling costs for channels they don’t use, and opt out of expensive sports packages. Consumers can also decide when and where they watch video through options like VOD and Netflix and when and where they listen to audio content through services like Spotify and Pandora. With consumers in control of their media consumption, how can auto advertisers be sure to reach critical target audiences? Moderator: Lincoln Merrihew, SVP Transportation and Thought Leadership, Millward Brown Digital Panelists: Richard Frankel, President & Founder, Rocketfuel Tod Sacerdoti, Founder & CEO, BrightRoll Michelle Morris, Vertical Manager, Auto, Facebook Jon Schulz, Chief Marketing Officer, Specific Media Continued on next page 5 J.D. Power 2014 Automotive Marketing Roundtable Wednesday, October 15 (continued) 4:45p.m. The U.S. Auto Industry: Healthy Growth or Risky Growth? To date, 2014 has been a strong year for the U.S. auto industry with new-vehicle demand and transaction prices rising above pre-recession levels. Simultaneously, extended term financing and leasing is becoming increasingly widespread, and more sub-prime consumers are buying new cars. Deirdre Borrego from J.D. Power highlights these and the other key trends of 2014 and discusses how they relate to a healthy U.S. auto industry. Deirdre Borrego, Vice President, U.S. Automotive Division, J.D. Power 5:15Networking Nightclub Party 8:00p.m. Sponsored by: Thursday, October 16 9:45a.m. Networking Brunch 10:20a.m. Keynote Speaker: Jeffrey Cole, Director, Center for the Digital Future at USC Annenberg School Trends, Fads and Transformation: The Impact of the Internet Sponsored by: Drawing on 14 years of data and insights from a worldwide study in 45 countries, Jeffrey Cole, director of the USC Annenberg Center for the Digital Future, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. What are the cycles of social media and what is a friend of a brand really worth? Why has e-commerce changed so dramatically over the past two years and is Amazon really trying to take over the world? How do brands absorb all the data, insights and noise around them to learn from best practices and avoid mistakes? The latest trends and projected developments expected to occur in the next two to three years are examined in this presentation. 11:10a.m. Announcements 11:15a.m. TV Advertising Is Changing: Get In The Driver’s Seat As TV viewing habits continue to change and the fragmentation of both consumer attention and devices sky rockets (an average of eight devices per household), there is no room for inefficiency in the buy cycle of this $200 billion a year industry. To maximize their investment, auto marketers should first consider the reasons behind this fragmentation to determine the most effective strategy for their spend. Join panelists from Maserati, Team Detroit, YuMe, and Delivery Agent as they discuss the latest research and insight surrounding this growing issue and provide examples of successful campaigns and ways in which marketers can successfully reach their target audience at the right time, on the right screen. Moderator: Trey MacLeod, Senior Vice President, MarketShare Panelists: Joe Farrell, Vice President of Sales, Midwest, YuMe Brian Bos, SVP Group Director of Emerging Media, Team Detroit Chad Beasley, Vice President of Advanced TV Sales, Delivery Agent Jeff Sayen, Advertising Manager, Volkswagen of America 12:00p.m. The Customer Feedback Tsunami Customer feedback data is pouring in to automotive companies from sources and at volumes never seen before. Manufacturers go to great lengths to measure, monitor and influence brand perception and reputation. However, many of the drivers of brand perception happen in the dealership showroom and service drive. Gary Tucker discusses the importance of aligning customer feedback systems with social reviews and ratings in order to create alignment between OEMs and dealers and support brand image goals. Gary Tucker, CEO, DealerRater 12:20p.m. Making Online Video More Visible Today’s consumers are: mobile, local, social, native, online, offline, OTT, and OOH. How is a marketer to know who’s behind door number three and when they’ll be there? The prize will go to the marketer that invests in the time, resources and technology to crack the omni-channel attribution nut. Marketers must understand how the consumer gets to the point-of-purchase and at which step in the journey they’re most influenced. Without this knowledge, they’ll continue to over-invest in channels that may not merit the dollars allocated. Moderator: Cory Cox, VP Industry Solutions, Shoutlet Panelists: Kevin Ascher, Group Director, National Reseller Channel, Mixpo Eric Mancini, Sr. Director, Business Leader, Initiative Jeremy Crandall, SVP Operations & Client Services, Adroit Digital Aleck Schleider, VP, Data and Analytics, Videology, Inc. 6 Agenda 1:05p.m. Networking Break Sponsored by: 1:25p.m. Winning Strategies for Effective Cross-Channel Automotive Advertising Attend this session for the chance to win a Samsung Connected TV! Experts from leading brands and agencies discuss the challenges and opportunities auto marketers face in planning and executing digital ad campaigns in the era of cross-channel consumers. Panelists explore innovative methods for leveraging big data and cross-channel insights to target audiences across screens, as well as identify how to optimize campaigns to increase buying efficiencies. Attendees can take away key cross-channel advertising strategies to effectively reach auto intenders throughout the purchase cycle in today’s complex media environment. Moderator: Raj Gill, Vice President, Automotive, Amobee Panelists: Jeffrey Hey, Associate Digital Media Director, Team Detroit Olga Weinraub, VP Media Director, Digital, The Garage Team Mazda Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA Farewell Beer Garden 2:10 3:30 p.m. Sponsored by: 2014 Automotive Marketing Roundtable Elite Sponsor Premier Sponsor Roundtable Advisory Board 7 Linking Online Behavior to Actual Vehicle Sales Online Behavior Offline Vehicle Sales Online-to-Offline (O2O) Analytics provides a unique, proprietary science that helps measure online campaign and website effectiveness against the KPI that matters most: Actual vehicle sales. Maximize your digital marketing with the fastest source of real-time buyer behavior. Visit the O2O Analytics Team in front of Grand 6 & 7 to learn more J.D. Power 2014 Automotive Marketing Roundtable attendees A Jerry Acciaioli National Account Executive AutoTrader.com Prianka Advani Exec. Director USAA Federal Savings Bank Amit Aggarwal Analyst J.D. Power Raja Agnani Client Solutions Facebook Patty Aguilar Laurie Alexander Sr. Manager, Product Management J.D. Power John Alguard Survey Research Analyst Kelley Blue Book Christina Alibrandi Senior Manager, Events Marketing Tremor Video Jim Alla Sales Director Signal Heidi Allen Account Executive Pandora Associate Manager, Trade Events Cars.com JT Albers Eduardo Alvarez Account Manager Shift Digital Wendy Albers Digital Communications Manager Team Detroit Brian Alexander Sales Director, West YuMe Web Statistical Analyst Kelley Blue Book John Amthor Ben Andersen Director, Automotive OEM CallSource Amy Anderson Priscilla Argunizoni Manager, Competitive Intelligence Cox Automotive Digital Director, Senior Partner Mindshare - Team Detriot Ryan Anderson Partner Manager NADAguides David Armitage Sales Director Adroit Digital Tyler Anderson Director - Strategic Partnerships Dealer.com Adam Arnegger Executive Director of Media Strategy Merkley & Partners Christian Andrews Account Executive Urban Science Cliff Atkinson Interactive Comm. Director Saatchi & Saatchi LA Nancy Andrews Executive Director, Corporate Partnerships Conde Nast Megan Aus Marketing Director Durango Motor Company / Rhinelander Auto Center Paul Andrews Brand Manager AutoTrader.com VP, Sales & Strategy & Bus. Development AutoTrader.com Akshay Anand Todd Angevine KBB Insights Analyst Kelley Blue Book Kae Anon President AutoMotion Dealer App B Brand Strategist Tumblr Jim Bak Dir. & Author of the INRIX Traffic Scorecard INRIX, Inc. 8 Megan Baker Andrew Barnet Brandon Baldassari Elaine Barone Director, Brand Capital One National Regional Marketing Manager Jaguar Land Rover North America Sheeva Banton Sales Manager, West AdColony Ian Barber Digital Consultant Shift Digital Heather Barc Strategic Accounts, National DoubleVerify Morgan Barclay Integrated Marketing Defy Media Jennifer Barendrecht VP/Sales Manager Turner Broadcasting Chris Barltrop Marketing Assistant Reevoo Ltd Vice President DIRECTV Manager, Trade Events Cars.com Asher Barrow Regional Account Director Universal McCann Russ Bartlett Account Executive Shift Digital Andy Barton Digital & Interactive Marketing Manager Scion Amy Batchelor VP, Strategy and Planning Carat Toronto Daniel Bates Senior Sales Director Signal Tamila Bauer Chief Marketing Officer Summit Automotive Partners Amy Bayes Manager Category Solutions AOL Chad Beasley VP of Advanced Sales Delivery Agent Karen Bennett Managing Drector, Land Rover Mindshare - Team Detriot Seth Berkowitz Martha Blue President Edmunds.com Executive Vice President, CIC DMEautomotive David Berney Pam Bodden Jon Beebe Mel Bessaha Director, Digital Advertising & Analytics General Motors Blake Beers Client Partner Facebook David Behm Program Analyst Shift Digital Eshwar Belani VP, Strategy Rocket Fuel Jess Beldner SVP, Ecommerce Next Jump, Inc. Ron Boe Amanda Best Jeffrey Boehme Brennan Beyer VP of Sales RadiumOne Viktor Bezic Account Director Sapient Nitro Senior Director, Agency Relations Rocket Fuel Seraj Bharwani Paul Bell Killol Bhuta VP Digital Solutions Equifax Automotive Services Danielle Benjamin National Media Planner Toyota Motor Sales, U.S.A., Inc. Mary Jo Benjoseph Multichannel Marketing Director Take 5 Solutions LLC Shelly Bennecke Brand Director AutoTrader.com Craig Benner Sr. VP of US Sales Specific Media Shalise Bennet Associate Director Mindshare - Team Detriot Damon Bennett VP Syndication & eCommerce Kelley Blue Book David Bennett Manager, Automotive Programs AAA Chief Analytics Officer Visible Measures Manager, Product Management and 3P Amazon.com Tony Biel Account Director RadiumOne Tony Biel Sr. Account Executive YuMe Alan Bird President & CEL SCI MarketView Peter Birgbauer Automotive Marketing Hooklogic, Inc. Kevin Blaine Sales Director Tremor Video Alex Bland Director, Research & Market Intelligence Cox Automotive Rick Blanken DCA Zone Director Subaru of America, Inc. Kathryn Bloom Director, Category Marketing AOL Dana Boskoff Senior Account Executive Rocket Fuel Ciaran H. Bossom Sales Account Executive Bankrate.com VP of Ad Sales, East Coast AdColony Corporate Events Planner DMEautomotive SVP, Group Director emerging Media Mindshare - Team Detriot Susan Blue Sr. Director Business Development Kelley Blue Book JoAnn Bedenbaugh Brian Bos Vice President, Business Development CarGurus Managing Dir., Digital Enterprise & Social Media Saatchi & Saatchi LA VP, National Accounts AutoTrader.com Jessica Boston Chief Research Officer Kantar Media Meredith Boling VP Channel Development Jumpstart Automotive Group Director of Sales, Detroit RadiumOne Digital Account Director Gannett Co. Director of Sales Telmetrics Inc. SVP, Analytics & Advertising Operations Autobytel, INC. National Sales Manager YP Jason Byrnes Partner Development Manager CARFAX C Kelley Cabble Sr. Dir., West Coast Sales, Video Yahoo! Senior Account Executive Cars.com Brian Brownie Caitlin Cahalan Marty Bryant Yue Cai Chad Bronstein VP of Direct SalesMidwest and Central Adconion Direct 9 Ed Butts Robert Brennan Sales Account Executive Bankrate.com Event Marketing Specialist Adroit Digital Head of Mobile Business Solutions Chrysler Group LLC Manager Shanghai General Motors Corporation Limited Ashley Bronstein Allison Borrow Jason Butki Senior Account Executive Cars.com Marketing Autoweb.com VP, Automotive Division J.D. Power Senior Vice President, Team Detroit Team Detroit Danielle Bruskin Greg Brink Deirdre Borrego VP, OEM Adv & Bus Dev Kelley Blue Book Rebecca Busch Michael Brennan EVP, Business Development TrueCar, Inc. Media Manager, Kia Innocean USA Anchor CBT News Manager, U.S. Analytics Operations General Motors Co-Founder Web2Carz.com, LTD. Bernie Brenner Christine Borowski Russell Brown Manager, US Analytics Operations General Motors Director, Sales Strategy The Weather Channel National Digital Training Manager Subaru of America, Inc. Kim Bored Mark Brown VP Sales, West Martini Media Dir. Operations & Programmatic, Display Advert. eBay VP, Marketing Southeast Toyota Distributers, LLC Teresa Bordenet Jessie Brown Kim BrownRobinson Alex Bravy Jesse Bonner Digital Sales Director Time Inc. Art Brady Sr. Director, Insights Kelley Blue Book Account Executive Google Jeff Brown Susan Brown Karl Brauer Marc Bonfeld Jamie Burnell VP of Sales Tumblr Strategic Account Executive Square Root Brand Strategist Tumblr Kristine Bonds Claude Brown SVP - Comm Planning Director The Garage/ Team Mazda Brad Bowers Rob Bollinger Jamie Burnell Publisher Analyst Jumpstart Automotive Group Courtney Boswell RVP Sales Triad Retail Media Chief Revenue Officer Autoweb.com Andre Brown Sales Director, West Tapad, Inc. Matt Bouyea Lon Bollenbacher Luke Burke Sales Director Thinknear by Telenav Marketing Associate Durango Motor Company Digital Supervisor Mediacom Account Manager Shift Digital Jeff Brooks Account Executive Google Marina Buedel Marketing Associate J.D. Power Melody Burch Director, Research Project Advertising J.D. Power Brian Burchett Qing Cai Senior Manager Shanghai General Motors Corporation Limited Frances Caille Vice President J.D. Power Kathy Callaghan VP East Sales PointRoll Strategics Insights Analyst Kelley Blue Book Gene Cameron Kelly Burke Erin Camins VP, Group Director Optimedia Enterprise Solutions Dataium Director Hudson Rouge J.D. Power 2014 Automotive Marketing Roundtable attendees Brian Campana David Chan Diana Clephane National Manager Toyota Motor Sales, U.S.A., Inc. Director of Marketing RBM of Atlanta Colleen Canty Account Executive, West Signal Bill Clifford Elain Chang Beth Clos Associate Media Director Mediacom/Audi Lisa Carden Regional Sales Manager Forbes Media Christine Carey Sales Manager Specific Media Meghan Carlisle OEM Field Program Director Search Optics Pamela Carlsen Sales Representative The Washington Post Kyle Carpenter Account Director BrightRoll, Inc. Olga Casabona Sr. Director, Advertiser Analytics & Insights Turner Broadcasting Nicole Case General Manager Dominion Dealer Solutions Ryan Casey Associate Digital Director Zimmerman Advertising Ryan Chandler Sr. Account Executive Microsoft Head of West Coast Sales Google/Songza Rick Chang Corporate Counsel Gulf States Toyota Sr. Manager, SEO, Marketing Kelley Blue Book Josh Chasin Chief Research Officer comScore David Cheng Senior OEM Analytics Analyst TrueCar, Inc. Jerry Chinner Vice President, Business Development SCI MarketView Connie Chiu Media Supervisor MediaVest Thomas Chol SVP Digital Director Media Vest Raj Choudhury CEO BLiNQ Media Stephen Chu Devon Cook Kate Csiki Senior Sales Executive Pandora Allan Cooper President Cooper Media Group Strategy Director PlaceIQ Jeff Coats Victora Cromie Account Executive VEVO Chief Revenue Officer SessonM Janis Chang Oscar Contreras Michael Cooperman Lindsey Cohen Stacey Coopes Giovanbattista Currado Associate Manager, Marketing Millennial Media Chief Executive Officer FordDirect Ryan Copacia Jeffrey Cole Sales Executive Say Media Director Center for the Digital Future at USC Annenberg School Leah Corselli VP Sales Mode Media Cathy Collette Scott Cottick Sales Manager Rhythm New Media Senior Manager, Social Media Marketing Nissan North America James Collins Director of Sales, Detroit Eyeview Digital Melissa Couturier Sales Manager Kelley Blue Book Jon Collins Gary Coveyou Director, Strategic Accounts Neustar Vice President, Business Development DMEautomotive Justin Collins Evan Cowitt Manager, Customer Marketing Kelley Blue Book VP West Coast Sales PointRoll Ashley Cox Sue Collins VP Internal Operations Shift Digital David Castillo John Chung Janet Comenos VP of Sales Defy Media Debbie Cerrito Vice President iHeartMedia Tina Cha Southwest Account Manager Slate Simon Chachman Senior Account Manager Cars.com Sabrina Chamerlain Digital Analytics Director Mediacom/VW Rosabel (Chung) Murai Asst Mgr-US DSO National Automotive Twitter, Inc. Julie Clark Vice President of Sales, East Rocket Fuel JC Clarke RVP Sales, Central Innovid John Clavadetscher VP, Direct Sales Cars.com Sr. Director, Marketing Kelley Blue Book PRESIDENT/CEO Autobytel, INC. Director, Client Services J.D. Power Director, Sales & Client Services Specific Media Dan Cullen Ian Cunningham Account Director AutoGuide.com Group CTO Voltari Regional Sales Manager Tremor Video Director of Communications TrueCar, Inc. Director of Operations Hooklogic, Inc. Donna Cassell Digital Director Innocean - Canada Colleen Coyne VP of Strategic Accounts Promoboxx Summer Craig Ass. Dir., Digital/ Magazine Activation Zenith Bill Condon Sr. Dir. Digital & Mobile Sales Strategy ESPN Jeremy Crandall SVP, Operation & Client Services Adroit Digital Mark Conner AVP Marketing Lithia Automotive Dealerships Danielle Cravatt Vice President, Southwest Sales Exponential Interactive Steve Conniff Senior Manager Urban Science Jason Croddy Client Director, Strategy Initiative Media Brendan Connors Sales Representative TEN: The Enthusiast Network 10 Account Director Goodway Group Executive Leader, Technology SCI MarketView Phil Curry Associate Media Planner Carat Paul Cushman CRO Dstillery Nick Cybela Senior eCommerce Strategy Director Force Marketing Greg Cypes SVP, Product Marketing AddThis, Inc. D Craig Daitch VP Sapient Nitro Stephanie Dang Michael De Turris Sr. Director, OEM Sales, East TEN: The Enthusiast Network Andries de Villiers SVP adMarketplace Brian DeAngelo Brand Communications Manager MINI USA Christian DeBonville Director, Ad Sales Research ESPN Al DeGaetano Director, Digital Sales Equifax Automotive Services Marty Dehler Account Director Yahoo! Eric Deininger COO, Mobile Division Autobytel, INC. John-Michael Del Valle Director of Sales, East xAd Dustin DeLaMontanya Sales Director Millennial Media Anthony DeMaio Associate Publisher Slate Magazine Marketing Comm. Editor Xtime Andrew Derr Cheng Dao Dan Descargar Manager, Integrated Web Analytics Kelley Blue Book Brady Darvin Sales Director Yahoo! Parts & Service Marketing Manager Toyota Motor Sales, U.S.A., Inc. Manager of Consumer Intelligence Kia USA Brian Diamond Catherine Davenport Christina Diaz Sales, LA AddThis, Inc. Simon Davies General Manager, A&O US Sales West Microsoft Carlos De la Villa Ing. Automotive Systems de México, S.A. de C.V. Strategy Director Initiative Media Brand Strategist Tumblr Mario Diez Chief Executive Officer PointRoll Mike Dillon Account Director, Automotive PointRoll Donna Dirkse Sr. Account Executive Business Insider Lance Docken Heidi Dryier Regional Account Executive AutoTrader.com SVP Solutions Architecture Epsilon Brian Dukes Jill Dodson Dan Dulik Digital Consultant Shift Digital Larry Dominique President ALG Karen Donovan Executive VP Shift Digital Senior Director, B2B Marketing Cars.com Bret Dunlap SVP, Mobile Division Autobytel, INC. Sr. Manager, Global Digital Analytics Fiat Chrysler Automobiles Tim Dunne Steve Dooley Phil Dupree VP Client Partnerships Datalogix Erin Dorr Director, Automotive Industry Analytics J.D. Power President, Dealer Services Autobytel, INC. Account Executive, Midwest Innovid Shane Dwyer Ezra Doty Jim Dykstra GM - Advertising Solutions Dealer.com Bret Dougherty Director of Sales 4INFO Skip Dowd Sr. Vice President, Automotive Solutions Contact At Once! Brien Downie Sales Director UberMedia, Inc. Genevieve Drennen Business Strategy Partner Rocket Fuel Beth Dressman Account Director, Detroit RadiumOne Leo Drew Executive V.P. OEM Partner Kelley Blue Book Eric Drieselman Brand Strategist Tumblr John Driscoll VP, Business Development Univision Communications, Inc. Account Director Yahoo! Automotive Sales Manager Comcast Spotlight E Bill Eager VP, Dealer Business Unit CARFAX Stewart Easterby Chief Operating Officer TrueCar, Inc. Patrick Eberle Sr. Business Manager Capital One Chuck Eddy Dealer Bob & Chuck Eddy Chry. Dodge Jeep Ram Jackie Edwards Vice President, Merchant Services Next Jump Robert Edwards Manager of Creative Technololgy Team One Advertising Scott Ehlers VP Product AutoTrader.com Scot Eisenfelder President Empiritas Jim Elliott Rebecca Faulkner Jean Fitzpatrick Brian Free Lisa Elliott Monica Favorite Jim Fitzpatrick Jay Freedman John Fitzpatrick Patrick Frend William Flanigan Zachary Friedman VP, Automotive Solve Media, Inc. Digital Consultant Shift Digital Account Director Mediacom Manager, Multi Media Studio J.D. Power Lynsey Ellis Hannah Feder Sales Executive Exponential Interactive Associate Media Director Merkley & Partners Rusty Elm account supervisor Carmichael Lynch Andrew Feigenson Managing Director, Digital Client Solutions Nielson Chris Erdich Director of Interactive Production Carmichael Lynch Adriana Felix Head of Automotive Reevoo Ltd Honda Digital Marketing American Honda Motor Co., Inc Josh Espinosa Amanda Ferber Skip Esch Market Intelligence Analyst Kelley Blue Book Executive Vice President 22 Squared Stephannie Esquivel Linda Fernandez OEM Brand Manager Contact At Once! Director, Digital Investment Initiative Media Chad Estes EVP, Product BLiNQ Media Robin Fernandez Regional Marketing Honda Chris Evans Sr. Manager, Consumer Marketing Kelley Blue Book Meaghan Ferrall Kessman Executive Director Pandora Dean Evans CEO LotLinx, Inc. John Ferraro Director OUTBRAIN Bridget Everett VP/COO/Anchor CBT News Erik Fidel Sales Manager, Advertising Sales The Washington Post Michele Everett Sales Manager Kelley Blue Book Robert Figueroa Sales Director PointRoll Amber Ewell Parts & Service Marketing Planner Toyota Motor Sales, U.S.A., Inc. Steve Finlay Editor Wards Auto Dealer Business Magazine Matthew Ewing Sales, Adometry by Google Google Erika Fiore Director, Adv & Bus Dev West Kelley Blue Book F Bryan Firth Stacy Fairbanks Account Executive AutoGuide.com Group Manager, Media Communications Mazda Jessica Fitts Account Executive Microsoft Joe Farrell VP Sales, Midwest YuMe 11 Sales Manager OpenX President/Founder CBT News CEO / President Force Marketing Associate Marketing Manager Capital One Richard Flynn Vice President, Category Sales Director, Autos AOL Bryan Fonseca Director, eCommerce AutoNation Chief Revenue Officer NATIVO President, East Razorfish Resarch Specialist J.D. Power Brad Frohn Account Executive Shift Digital Valerie Fuller Chief Operating Officer FordDirect Sales Manager, Tier 1 Kelley Blue Book G Rob Font Strategy Director PHD Dir, Digital Marketing Comm. Subaru of America, Inc. Jessica Ford Product Innovation Nissan North America Julie Ford Senior Account Executive Cars.com Neil Ford Vice President RadiumOne Bill Formeca Director Communications Strategy Conill Carolyn Forster Regional Sales Director Tremor Video Bill Foy Daniel Galaraga John Gallagher Account Executive Microsoft Steve Gallagher TCUV Manager Toyota Motor Sales, U.S.A., Inc. Albert Gallegos Director of International Affairs NADA Anil Garapati Director Sapient Nitro Mike Gargano VP, General Manager Cars.com Joe Garnett Director of Marketing BraunAbility Senior Account Executive Netmining Ben Garvin Steve Francisco Juan Garza VP - Marketing & Brand Dealer.com Sr. Director of Sales, Southwest Region Rocket Fuel Daniel Franke Rob Gatto Account Exec BBC Richard Frankel President & Founder Rocket Fuel Joel Frazier Account Executive Bizo Director of Automotive Integral Ad Science SVP, Media and Advertising Neustar Allyson Geber Sr. Director, Business Development TrueCar, Inc. J.D. Power 2014 Automotive Marketing Roundtable attendees Dianne Gee Alli Gilick Laura Graff Management Supervisor Saatchi & Saatchi LA Senior Account Executive Search Optics Director of Strategic Accounts Rocket Fuel Daniel Geiger Raj Gill Dan Graham Director, Adv & Bus Dev East Kelley Blue Book Simon Gendelman Director of Strategic Partnerships AddThis, Inc. Natalie Gengaro Associate Director, Digital OMD LA Trey Gerlich Director, Solutions Engineering Digital Motorworks Joe Germscheid Director of Consumer Engagement Subaru of America, Inc. Frank Gerstenberger Dir. Product Management J.D. Power Kim Geyman Notario Director of Sales YuMe Bageshri Ghate GM U.S. News Autos Ryan Ghiardi Account Executive Cars.com Sean Giancola Group Category Director AOL Advertising Bob Gibb Account Director Yahoo! Sarah Gibbons Sales Director RadiumOne Liz Giel Planning Director, Brand Sociology Carmichael Lynch Linda Gielniak Sales Manager, Tier II Kelley Blue Book Matt Gielow Executive Leader, Enterprise Solutions SCI MarketView VP,Automotive Adconion Direct Bryan Glickman Executive Account Director Edmunds.com Richard Gluck Managing Partner Take 5 Solutions LLC Tarsie Goes Marketing Coordinator Rhinelander Auto Center Simone Goga Sales LiveIntent Ben Gogley VP, Hyundai Media Planning Innocean Worldwide Matthew Goldstein Co-Founder Korrelate and Principal MSG Inc. Frederic Golen Global Automotive Marketing Facebook Ron Golminas Director of Midwest Sales RGM Group Mitch Golub President Cars.com Felix Gomez Director, West YuMe José Gómez Báez Lic. Automotive Systems de México, S.A. de C.V. Jackie Gorman Marketing Director Mabry Auto Group William Gorski SVP, Strategic Partnerships Merkle, Inc Kelley Gott EVP, Sales BLiNQ Media Aaron Gwin Associate Media Director Zimmerman Advertising Account Executive Adconion Direct H John Gray President Experian Automotive VP, West & Central Regions Forbes Media Steven Gray Steve Had Janett Haas CRO Peak Performance VP IHS Brad Green Stephanie Haina Sales Director Rocket Fuel Account Executive, Automotive Solve Media, Inc. Brian Green Lindsay Harding Marc Hayes Adam Hardt Michael Hayes Manager, Client Solutions Rocket Fuel Managing Director, Auto Buying Experience AAA Josh Hare VP of Sales - Central & Southern US Specific Media Sean Harrington Account Director Yahoo! Pat Harris Sr. Director, Business Development Dealertrack Holly Hak Analyst J.D. Power Dir.- Strategic PartnershipsAutomotive Trulia James Green Brian Halpin Paul Harris CEO Magnetic Regional Solution Manager Urban Science Ray Green VP Operations & Sales Local Markets Verve Wireless, Inc. Lauren Halverson David Greene Galal Hamdy Sales Millennial Media VP, Auto Sales CallSource Molly Grubbs Creative Strategist Tumblr Mollie Hanner Manager, Industry Solutions ALG VP Director of Digital & Engagement Strategy INNOCEAN USA Debby Hannigan Angel Guzmán Lesagabaster Christopher Hansen VP, Digital iHeartMedia President Netmining Jason Hansen Director of Marketing Autoland, Inc. Stacy Hanstad Lic Automotive Systems de México, Senior Account Manager DataXu 12 Director of Sales, Automotive AddThis, Inc. Rachel Hazy Account Director BrightRoll, Inc. Kim Heller Digital Media Supervisor Merkley & Partners Jason Henderson International Account Executive Shift Digital Arthur Henry Mark Gusho Cristobal Guzmán Lobo Andy Hazy Meghan Haslemann Regional District Manager Microsoft Lic. Automotive Systems de México, S.A. de C.V. Sales Director Tapad, Inc. Maureen Hendrickson Ryon Haness Uwe Gutschow Heather Hazelton Andrea Hartman Marketing Manager Signal Sr. Director J.D. Power Tom Harter VP - Digital Marketing Solutions Dealer.com Jinar Han-Bombard VP, OEM Sales West Kelley Blue Book EJ Guren Media Supervisor Team One Advertising Darren Haygood Manager - Business Dealer.com Tim Hand VP, Product Management Trilogy Matt Harrison Chief Revenue & Marketing Officer UberMedia, Inc. Bus. Development Dir., Automotive Industry Marchex Sales Manager Kelley Blue Book Greg Gunwall Director, SW Region Tremor Video Founder & Executive VP of Strategy Contact At Once! Regional Sales VP Verve Wireless, Inc. Director Direct Mail AutoNation Pierce Hasler Digital Media Director Team Detroit Manager, Market Intelligence Kelley Blue Book VP Automotive Products Datalogix Doug Herko Sara Hasson Joe Herman SVP, Strategy & Insights-Automotive Univision Communications, Inc. William Haubrich Director of Sales, East Rocket Fuel Executive Vice President Kuni Automotive Adam Herrman Sales Research ESPN Vice President, New Business Development Focus USA Shaun Haviland Joey Herschel Field Team Strategist Dealer.com Richard Hawkins Vice President, National Advertising Internet Brands Gina Hayden National Account Director DMEautomotive SVP Marketing and Creative Services Costco Auto Program Robert Hess SVP Global Business Development Signal Jo Hettwer Digital Marketing Manager Rhinelander Auto Center Jeffrey Hey Associate Digital Media Director Team Detroit Rhonda Hill EVP Marketing & Operations BLiNQ Media Teri Hill Media Director Lexus Brent Hillyer Vice President, Marketing Gulf States Toyota Angela Hilterbrandt Business Development Executive Contact At Once! Sallie Hirsch SVP, Research Nielsen Global Automotive Monica Ho SVP of Marketing xAd Joel Hockman Manager Dealer Digital Marketing Nissan North America Peyton Hoffman Director of PR & Event Management Dominion Dealer Solutions Steve Holman Sr. Account Executive CBS Interactive Ben Holmes Managing Director Urban Science Stuart Holmes VP, Partner Development CarFinance Capital John Holowaty Sales Director, Central Region Sizmek Technologies John Holt Sky Holden SVP, Advertising Sales AdColony Leslie Hollingsworth Director, Digital Solutions GS Marketing, Inc. Kelly Hollis Brown Vice President, National Sales Tremor Video Jackie Jankowski Jeff Johnson Laura Hutchinson Nadine Jarrard Karyn Johnson Tamsen Huver Dan Jaye Sr. Sales Manager Pandora Strategic Director Neustar Director, Business Development CARFAX Senior Director Of Sales, West AdColony Director of Advertising Sales, West Coast The Washington Post VP, HDAA Operations Initiative Media SVP – Managing Digital Partner, West Optimedia Optimedia Founder Korrelate and Principal MSG Inc. Tyson Jominy Director PIN Consulting J.D. Power Andre Kazewych Interactive Mrktg Mngr Chrysler Group LLC Troy Keel Sr. Account Executive Tribune Publishing Tom Kelley Senior Director, Operations Reply! Inc. Ellen Kelly Account Manager J.D. Power Jack Kelly Digital & Social Marketing Manager Subaru of America, Inc. John Jones Lester Holze I Ashley A. Jenkins Stacey Jones VP Sales Mode Media OEM Sales Director Dominion Dealer Solutions Cynthia Jensen Lori JonesTyrakowski Tyler Kelly Tony Joseph Honey Mae Kenworthy National Sales Director Cars.com Craig Hooghiem Marketing Manager Phaeton Automotive Group Travis Hopp VP, Product Management TrueCar, Inc. Mindy Howe Sr Director, OEM Sales (Major Accounts) Autobytel, INC. Kristen Hoyle Younis Director, Sales Operations Kelley Blue Book Jiani Hu Ying Hu Web Operations Manager Subaru of America, Inc. Scott Hursley Director of Sales, Southwest Exponential Interactive Sarah Jazwiecki John Holcomb Mike Holden Diane Johnson Director, Implementation CallSource An Huynh Director Empiritas Account Director Yahoo! Steven Jambor VP Business Development Reply! Inc. VP Business Development LotLinx, Inc. Manager Shanghai General Motors Corporation Limited Phil Hojnacki Kevin Hunt Manager Shanghai General Motors Corporation Limited Ben Hui Sr. Account Director SessionM VP, Valuations & Industry Products Kelley Blue Book National Marketing Communications Manager Scion Melissa Jensen Kenneth Insana Chad Jeskewitz Account Executive, Midwest Magnetic VP, Sales SessionM Sr. Dir., Automotive Media & Marketing Solutions J.D. Power Zhongjun Jiang Director Shanghai General Motors Corporation Limited Matt Ipaktchian Regional Account Executive AutoTrader.com Eric Jillard Kim Irwin GM, Marketing Services Mercedes-Benz USA, LLC Director, Customer Operations Trilogy Paul Jimenez J Account Manager Shift Digital Dennis Jackson Chris Johns Director of Sales Pandora Account Executive Shift Digital Andrew Jacobson Greg Johns VP of Sales AutoGuide.com Group Alex Hultgren Jamie Jager National Account Director AOL Huffington Post SVP Media Operations Innocean Worldwide Nancy Inouye Ari Jacoby Jason Hunt Account Executive OpenTable Dan Ingle Ass. Dir., Digital/ Magazine Activation Zenith National Digital Manager, FCSD Ford Motor Company Sales Director Magnetic Founder & CEO Solve Media, Inc. 13 Bridgett Marie Judd VP, Executive Director, Digital Innocean Worldwide Amanda Jung e-Commerce Manager Mitsubishi Motors North America, Inc. K Mirriam Kaboub Media Sales Director Dealer.com Khalid Kadrie Executive Vice President Phaeton Automotive Group Brandon Johnson Steven Kaufman VP Strategic Development Kelley Blue Book ATL Marketing Manager Subaru of America, Inc. Manager, National & Major Accounts Haystak Digital Marketing Lenny Karpel Damon Johnson Lisa Jakiel Program Manager Urban Science SVP, Client Directory Digital Strategy Initiative Media Account Director BrightRoll, Inc. Account Director, Detroit RadiumOne Account Executive Dealer.com Senior Strategist BSSP VP Programmatic Dvlpmnt & Agency Relations Magna Global N.A. Shane Kay Sr. Sales Manager, East Kelley Blue Book Ryan Kelly Senior Vice President Centro PR Specialist Costco Auto Program Scott Kerr Account Executive YuMe David Kertesz VP, Account Director Goodway Group Zaven Keusseyan Media Supervisor Davis Elen Advertising, Inc. Kathryn Kieft Digital Consultant Shift Digital Gerard Killeen Snr Manager, Cutomer Experience Nissan North America Kristen Killeen Director Midwest Martini Media Brian Kilmer VP, Sales NinthDecimal Karen Kim Acura Digital Marketing American Honda Motor Co., Inc John King US Director Automotive MaxPoint Interactive J.D. Power 2014 Automotive Marketing Roundtable attendees Robert King Jason Nisha Kumar Koenigsknecht Managing Partner Sr. Manager, Product CallRevu, LLC Thomas King Vice President, PIN J.D. Power Bryan Kingsbury Senior Account Executive Rocket Fuel Amy Kinkade Senior Account Executive Cars.com Amy Kirvan-Parker Senior Event Planner Dealer.com Mike Kissman Executive VP Shift Digital Jennifer Klawin Director, West Coast Sales Tumblr Caryn Klein Vice President, Research & Insights Time Inc. Christina Knevels Manager, Strategic Accounts Amobee Shaun Kniffin Director of Marketing Germain Motor Company Jason Knight COO LotLinx, Inc. Chris Knoch VP, Strategy IgnitionOne Scott Knupfer VP National Sales Jumpstart Automotive Group Marketing Cars.com Director, Natl Accts Haystak Digital Marketing Danielle Koffer Brad Kushner VP, Business Development Contend Chris Laroy Kim Kyaw Adam Lasker Group Planning Director Mindshare - Team Detriot CEO String Automotive Dgtl Mktg & Social Media Mgr Jaguar Land Rover North America Van Koppersmith Kimberly Kyaw Ken Kolodziej President Dominion DMS Dominion Dealer Solutions Manager, Digital Marketing & Social Media Land Rover Brian Kotenko Joe Kyriakoza Felicia Lau Associate Director PHD L Matthew Lawler Vice President, Connections iHeartMedia Jon Kovalcik Client Partner Razorfish Kevin Kowalick Director of Automotive Comcast Spotlight Melissa Kramer Account Director, Midwest Automotive MaxPoint Interactive Meredith Krantz National Sales Manager Slate Magazine Jim Kratz Account Director Drawbridge Account Executive Shift Digital Director Social Media Initiative Media Lisa LaCasse Strategic Account Director AOL Thomas Laymac Director, Global Digital Marketing Chrysler Group LLC Tim Laco Senior Account Executive AutoGuide.com Group Nick Leal Director of Sales BrightRoll, Inc. Alia Lamborghini Kyle Lebet VP of Sales Millennial Media Digital Media Director 23 Squared Michael Lampert Brian Ledoux Managing Partner Mediacom/VW SVP Revenue Operations Jumpstart Automotive Group Joseph Lamphier VP of Sales & Marketing Crown Automotive Group Amy Lee Communications Specialist Jaguar Land Rover North America Bryan Landerman Jaryd Knutsen Jill Kregel Kimberly Lane VP, Business Development CARFAX Sales Director, Detroit xAd Courtney Kovacevich National Sales Director Cars.com Joe Koenig David Latture General Manager Automotive Datalogix VP, Product Development & Technology Dealer.com Associate Kia USA Sr. Partner Development Manager TrueCar, Inc. Regional Marketing Manager Subaru of America, Inc. Michael Kraut Hyunsuk Ko Manager, Industry Events AutoTrader.com Andy Lauridsen Director, Business Development CDK Global Global Agency Sales Turn, Inc. Nate Larimer Bret Lee Account Director Yahoo! Scott Lee Steve Lind Spencer Lee Jack Lintol Chris Lehman Jenny Liou Joel Leiker Brian Liszka Sr. Account Executive YuMe Vice President of Sales, Central Rocket Fuel Director of Agency Sales adMarketplace Automotive Strategic Engagement Manager Akamai Technologies, Inc. David Letson Vice President J.D. Power Brian Leung Sales Millennial Media Adam Levitt Regional Marketing Acura Henry Li Director, Mobile and Strategic Partnerships Neustar Zhen Li Giancarlo Lombardo Mazzola Lic. Automotive Systems de México, S.A. de C.V. Katie Long Director of Sales BrightRoll, Inc. Gregory Lichtenthal Jessika Lora Account Executive Twitter, Inc. Michael Lanz Sales Manager Tripadvisor 14 Director, Central Region Adobe SVP, Head of Account Planning Innocean USA Lori Kuhn Franchise Sales Director Sports Illustrated Jason Lohr Sales Director Undertone Tony Lim Robin Lee Senior Director Sales Evolve Media, LLC Greg Liberman Kortni Lee Industry Director Google Jennifer Lockhart Mary Long Senior Vice President of Sales Pandora Executive Director Eyeview Digital Account Executive Cars.com Manager Shanghai General Motors Corporation Limited John Lilly VP Cox Automotive Dong Liu Andrea Lloyd Senior Director, Global Automotive J.D. Power Jennifer Lee Mike Lane Account Executive Cars.com Roman Lesnau VP, Strategic Development, Dgtl Mktg Solutions Dealer.com Stephen Kritzman Sales Manager Rhythm New Media Sr. Digital Marketing Planner Scion Event Coordinator Dealer.com Todd Lieberman Director of SoCal Auto Specific Media COO Summit Place Auto Group Manager Shanghai General Motors Corporation Limited Dennis Lemoine Brian Lee Business Strategy Partner Rocket Fuel President Kelley Blue Book President Solve Media, Inc. Vice President CDK Global Director, Market Intelligence Kelley Blue Book Jerry Limber Manager Urban Science Director of Biz Dev Demand Media Don Longfellow Head of Strategy & Partnerships eBay Motors Matthew Louisell Regional Sales Manager, Detroit Thinknear by Telenav Erik Lucas Retail Digital Operation Manager Subaru of America, Inc. Bill Luczo Marketing Manager Kelley Blue Book Mark Lummas Jason Malone Nick Matarazzo Duncan McCall Matt McKenna Donellyn Mendoza Eric Lyman Eric Mancini David Matathia Melissa McCannTilton Matt McLaughlin Yutian Meng M Marisa Mancini Senior Director | Client Services mTAB VP Editorial and Consulting ALG Peter Macey VP Midwest Sales PointRoll Jai Macker General Manager - Web & Platform Solutions Dealer.com Tom MacLean Director Local Response Trey MacLeod SVP MarketShare William Maddock Sr. Partner Development Manager TrueCar, Inc. Sr. Director, Business Leader Initiative Media Marketing Manager Bankrate.com Christina Mandich Manager Third Parties AutoNation Phil Maniaci SVP CUDL Myra Marayag VP Sales Defy Media Molly Marchese Corporate Sales Director Time Inc. CEO Jumpstart Automotive Group Director, Marketing Communications Hyundai Motor America Brand Strategist Tumblr Brianna Maury SVP Specific Media CP, Sales East & South AddThis, Inc. Sarah Maggetti Ian Martin Sales Millennial Media Rinku Mahbubani Digital Director MediaVest Amit Maheshwari Sr. Director, Strategic Accounts IgnitionOne Michael Martinez CMO DMEautomotive Sr. VP, Corporate Strategy & Business Dealertrack Nikki Martinez Michael Majerus Scott Martino Sales Manager, West Kelley Blue Book Jon Mak Sales Director Adroit Digital Kim Malbrough Account Executive Cars.com Laurel Malhotra Marketing Specialist J.D. Power Marketing Analytics Lead Mercedes-Benz USA, LLC Pam Marzolf Digital Advertising Specialist Team Detroit Sara Mascall Sales Director Cars.com Multi Media Director The Wall Street Journal Daniel Malik Don Mason Sr. Manager, OEM Analytics TrueCar, Inc. Director of Central Tumblr Molly McDermott Scott McMahon Merrill Messacar Sales Development Manager LiveIntent Phillip McDonnell Regional Sales VP Verve Wireless, Inc. Jason Mayo Angela McFadden Lisa McQueen Mike McFall President Black Book Ryann McAllister Dir. West Coast Automotive Undertone Greg McGivney VP, Strategy & Business Development Cars.com Chris McArdle Executive Director, Media and Advertising Neustar Tony McIlwain Director Business Development NBC John McBride VP IHS Patrick McKeever Kelly McCabe VP Strategic Relationships1 Crowdtap CEO & Co-Founder PlaceIQ 15 Video Editor CBT News Regional Sales Manager Hulu National Media Planner Toyota Motor Sales, U.S.A., Inc. Sally Medina Director of Sales AdColony Nikole Meier national account executive AutoTrader.com Phil Meier VP, Central Region Magnetic Kevin Meixner SVP Nielsen Global Automotive Director, Market Developement LeadiD Monica Mellier Nicole McKeith Matt Mendez Senior Account Director BrightRoll, Inc. Duncan McCall Director, Research & Market Intelligence Cox Automotive Chris Mcpherson RVP Sales Triad Retail Media Sr Director Automotive Sales Development Pandora Wendy McMullin Michelle McEwen Brandon McFadden Randall McAdory VP, Automotive Marketing Leader Equifax Automotive Services Alex McNeill Account Director AOL Manager Vdopia VP of Software Engineering Costco Auto Program Client Director Digital Strategy Initiative Media Director of Sales, Western Region Rocket Fuel Michael May Vice President Force Marketing Lincoln Merrihew Ashley McDonald Senior Manager, Retail Marketing Hyundai Motor America Troy McLean Eric Mercado Brad Mcmahan Saqib Mausoof Tim Maxwell VP of Category Strategy Digilant Kate McCormick Sales Executive Contently Marissa Mars Meg McLaughlin Marketing and Communications Director J.D. Power Gary Merrifield Sr. Director of Sales, Midwest Rocket Fuel Chris Madison COO DoubleVerify Digital Media Supervisor Garage Team Mazda VP, Enterprise Solutions, Enterprise CDK Global Manager, Account Services Cars.com Mike Matzke Sr. VP, National Accounts AutoTrader.com CFO xAd Stephen McCarthy Director of Strategic Planning Brand Arc General Manager Mackevision Casey Martin Partner Development Director, Consumer CARFAX Melissa Matthews Ludovico Marenzi Erin Madorsky Justin McCarthy Director of National Accounts Digilant Sales Representative TEN: The Enthusiast Network Account Manager Shift Digital VP, Enterprise Solutions, Marketing CDK Global Michael Matijasevic SVP - Programmatic Insights Mediabrands/Magna Global Director, Web Analytics Kelley Blue Book CEO & Co-Founder PlaceIQ Media Director Team One Advertising Director, Client Partnerships, Automotive Datalogix SVP, Ad Sales Viacom SVP, Transportation & Thought Leadership Millward Brown Digital Regional Sales Manager Tremor Video Greg Messina Sr. Mobile Specialist Appsnack Vince Messina VP, Sales Yahoo! Eric Meth SVP, Programmatic Sales Triad Retail Media David Metter President, Auto Hooklogic, Inc. Loni Metter Co-op Sales Manager AutoTrader.com Tamara Meyer Market Intelligence Analyst Kelley Blue Book Daniel Michaeli CEO, SaleMove Salesmove Collin Middleton Associate Director, Digital Initiative Media PJ Miele VP, Sales, Western US Tapad, Inc. Justin Mihalinec Director of Sales NATIVO Todd Milbury Manager NADA J.D. Power 2014 Automotive Marketing Roundtable attendees Brandon Miller Jayde Moguel Daniel Murphy Sr. Digital Engagement Strategist Carmichael Lynch Web Analyst Manager Kelley Blue Book Brian Miller Sr. Account Executive YuMe Senior Account Executive Cars.com Chuck Miller Director, Integrated Sales TEN: The Enthusiast Network David Miller Chief Security Officer Covisint Corporation Doug Miller VP, Analytics Rocket Fuel Jeff Miller Director, Strategic Partners Kelley Blue Book Kar Miller Sales Director LiveIntent Don Miller Jr. V.P. Partner, Portfolio Management-Chrysler UM-Detroit Lincoln Millstein Senior Vice President Hearst Corporation Jocelyn Milshteyn Sales LiveIntent Jason Milton Account Executive Neustar Emily Minor Account Executive AOL Stefanie Mirabile Account Executive Undertone Greg Mitchell Implementation Manager Korrelate and Principal MSG Inc. Kristen Mittauer Patricio Mondet Courtney Moody VP Automotive Univision Communications, Inc. Jeffery Moohr V.P., Account Director RPA Tom Moorhead Managing Partner L2TMedia Lynette Moran Director, Adv & Bus Dev West Kelley Blue Book Lenny Moravcik Senior Director J.D. Power Angie More Vice President of Sales, West Rocket Fuel Claire Morgan Digital Consultant Shift Digital Michelle Morris Vertical Manager, Auto Facebook Bryon Morse RVP, Central Thinknear by Telenav Tim Mosback Sr. Account Management iCrossing Director of Marketing Southeast Toyota Distributers, LLC Priscilla Mui Cheryle MiyaoQuock Ryan Mulligan Director, OEM Development TrueCar, Inc. Account Executive PlaceIQ Senior Partner Development Manager CARFAX James Nguyen Media Manager Volkswagen Matt Murray VP, Partner Development TrueCar, Inc. GM - Online Business BMW Financial Services Amit Nigam Greg Myrick Senior Account Executive Twitter, Inc. Ryan Ninke Assoc Sales Manager, Tier II Kelley Blue Book Victor Nava Victoria Nino Lic. Automotive Systems de México, S.A. de C.V. Sr. Account Executive Evolve Media, LLC Diane Navares Consultant USI Justin Nolde Brian Norwood NAE AutoTrader.com Director, Industry Analytics J.D. Power Kara Osborne Director Digital Analytics Carat Justin Osburn National Account Executive AutoTrader.com Katie Ostrowski Account Executive Cars.com Cat Ott Erin Ott EVP Automotive Industry Strategy Initiatives Costco Auto Program Manager - Business & Analytics Toyota Motor Sales, U.S.A., Inc. Liz Newman O Will O’Kane Account Executive Dstillery Jason Oates CBO LiveIntent 16 Sandy OrientaleMuraca Perry Nusbaum Conrad Nussbaum Executive VP and GM iSKY Executive VIP Shift Digital Vice President of Sales ADP Dealer Services Senior VP Sales AddThis, Inc. Steve Newman Phil Oriani Digital Marketing Manager Lithia Automotive Dealerships Jeff Nosek Sr. Account Executive Twitter, Inc. VP Corporate Development AutoGuide.com Group Jon Osborn Sr. Product Director, Industry Solutions Kelley Blue Book Jim Newbery Jerry Orban Misha Nikolich Brett Nanigian National Account Executive AutoTrader.com CEO Hooklogic, Inc. Managing Director Mindshare - Team Detriot Account Manager Shift Digital April Nettles VP of Regional Sales Centro Director, Strategy Eyeview Digital N Senior Director, Global Automotive J.D. Power Sr. Account Manager iCrossing Jonathan Opdyke Jason Nierman Pawan Murthy Tanya Oh Chris Nicholls VP Nielsen Global Automotive SVP, Client Business Partner UM - NY VP of Marketing Intelligence Kelley Blue Book Mike Olson Pamela Niekamp Lindsay Murtagh Hwei-Lin Oetken EVP, OEM & Partner Development TrueCar, Inc. Communications Director Saatchi & Saatchi LA VP - Enterprise Solutions Dealer.com Robert Neis Courtney Mues Product Manager J.D. Power Meghan Murphy Andy Moss Associate Manager B2B Content Marketing Cars.com Allison Ng President Team Detroit VP, Integrated Media UM - NY Tom Muellner Media and Advertising Neustar David Murphy Sr. Marketing Intelligence Manager Kia USA CEO Roadster Brian Newmark Senior Technical Project Manager Akamai Technologies, Inc. Client Partner Facebook Evan Owens VP, National Accounts, LA Division AutoTrader.com P Bruno Paiva VP of Marketing Santander Consumer USA Mark Panoncialman Digital Marketing Manager American Honda Motor Co., Inc Gina Paolino President Costco Auto Program Joseph Papania Associate Media Director Zimmerman Advertising Natalie Pappacoda Director, Client Strategy Undertone Christina Park Sr. Account Executive Turn, Inc. Pamela Park Advertising & Media Manager Scion Andrew Parker Digital Strategist Davis Elen Advertising, Inc. Matt Parker Regional Sales Dir.– Midwest, Adconion Dir. Adconion Direct Paige Parrent Digital Platforms Mngr, VW Marketing Volkswagen Carol Paruch Midwest Sales Director Forensiq Inc. Danni Patterson Associate Director Mindshare - Team Detriot Jennifer Patterson Director Sapient Nitro Rob Patton Manager, Client Solutions Rocket Fuel Greg Payne Director of OEM Sales LotLinx, Inc. Mark Peake Regional Sales Director Centro Mark Pearlstein SVP, Sales and Marketing DoubleVerify Greg Pendleton Bradley Piggott Huascar Peralta Mike Pignone Josh Pereira Christina Pikulas VP, Automotive Business Development iSKY VP, Ad Operations & Decision Sciences Universal McCann Business Development Manager Dominion Dealer Solutions Nelson Pereira Director Sapient Nitro Lester Perry Vice President Innocean Worldwide Scott Peters Digital Media Director 24 Squared Bardo Petersen Vice President OEM Sales LotLinx, Inc. Annaliese Peterson VP, Digital Media Director Team Detroit Michele Peterson Global Practice Director Urban Science Tom Petro Senior Director, Business Development J.D. Power Creed Pettit VP of Sales, Western Region Thinknear by Telenav Patricia Pidgeon Director of Automotive Time Warner Cable Media Vice President, US Sales BrightRoll, Inc. Communications Planning Supervisor Mediacom Account Executive Yahoo! Ann Piper Tony Price Bill Rasmussen Joe Richards Jim Roche Julie Prior Anya Ratanawan Regional Sales Manager Tremor Video Mike Richards Rebecca Rogers Rudy Privitelli Phillip Rather Amy Richardson Dean Przymusinski Joshua Ratliff Rachael Richardson-Borror Account Executive Rocket Fuel National Director, Automotive Jun Group Director of Sales AutoTrader.com Manager, Internet Leads ChannelVantage Jay Pivec Frank Puma Syl Raymond Regional Sales Manager, Detroit NinthDecimal Pam Putiam Susan Reagin Lisa Plaggemier Q-R Annie Rebro President & Owner PivNet Agency James Plagens Program Manager ADP Dealer Services Ruslan Polinovsky Regional Marketing Manager, Scion Division Toyota Motor Sales, U.S.A., Inc. Sarah Poluha Sales Manager, Tier II Kelley Blue Book Senior Account Executive Cars.com Michelle Quicho Senior Sales Director BrightRoll, Inc. Betty Reed Mike Racic Head of Media & Social Media Operations Chrysler Group LLC VP, Category Development Rocket Fuel David Reison Lauren Racine Strategist, Brand Sociology Carmichael Lynch Account Executive Cars.com Analyst Contour Asset Management Andrew Poole Alex Radetich Managing Partner Take 5 Solutions LLC Jonathan Renteria Client Solutions Facebook Octavian Pop Sales Manager Adconion Direct Ryan Porter Director, Site Content AutoNation Richard Powell Sales Director, Detriot Adroit Digital President, Automotive CallSource John Price CEO Vast.com, Inc. Famous Rhodes VP, eCommerce AutoNation Ray Ramdin Dave Pributsky Andrew Price Exec. Dir. Gunn Automotive Group Todd Ralph Brandon Piersant SVP, Partner Development TrueCar, Inc. James Rhoades SVP Opera Rene Ramirez Director Third Parties AutoNation Digital Marketing Manager Kelley Blue Book Aziz Rahim John Pribbenow Director, DSO (Automotive & Technology) Twitter, Inc. VP, Global Enterprse Solutions, Enterprise CDK Global Director, Data TrueCar, Inc. SVP, Digital/Magazine Activation Zenith Robert Pietsch Management Supervisor RPA Partner, Group Planning Director Maxus Global VO Northeast Sales Goodway Group Marketing Director DealerSocket Client Partner Facebook VP, West YuMe Director, eCommerce,Sales AutoNation Michael Pierre Managing Director Urban Science Jonathan Ricard Director USAA Federal Savings Bank Detroit Ad Sales Director DIRECTV Owen Ridolfi Manager Analytics Rocket Fuel Mark Rikess CEO The Rikess Group Reggie Riley Chief Revenue Officer InStadium Sarah Ripmaster Executive Director, Media and Advertising Neustar Ellen Ritter VP, Channel Development Cars.com SVP of Marketing and Sales Xtime Sales Lead, Southwest Region DataXu Mike Romano Regional President Shift Digital Pete Romano Senior Brand Director AutoTrader.com Myles Rose Digital Media & Analytics Manager Gulf States Toyota Ted Ross VP, Business Strategy Peak Performance Kris Rosychuk Marketing Supervisor J.D. Power Steven Rousseau VP- Head of Global Automotive Visible Measures Director, Business Development Magnetic Jared Rowe Jeff Ritterband Chad Rumminger Jonathan Rivard Roy Rutherford Senior Account Executive Dstillery Regional Marketing Manager Subaru of America, Inc. Tom Rivers SVP Nielsen Global Automotive Regina Rivisto Stephanie Robbins Elaine Richards 17 Network Advertising NBC Jason Rice Sr. Partner Development Manager TrueCar, Inc. Senior Global Account Executive The Wall Street Journal Sales Director Rocket Fuel Associate Director Mindshare - Team Detriot Brian Richards Anita Rao Keech President Trilogy SVP Sales Signal VP, Digital Media TEN: The Enthusiast Network Todd W Rankin Director, Research & Market Intelligence Cox Automotive Director, OEM Solutions Contact At Once! Jessica Roberts Client Partner Facebook Brenna Robinson Sr. Public Relations Manager Kelley Blue Book President Kelley Blue Book Client Partner Automotive Twitter, Inc. VP, Automotive OEM CallSource Martin Rutyna Account Manager Urban Science John Ruvolo Chief Revenue Officer Martini Media Shawn Ryan Account Executive IHS Phil Rzepka SVP, Head of Digital Carat S Eli Saba Sales Director Van Tuyl Tod Sacerdoti CEO BrightRoll, Inc. J.D. Power 2014 Automotive Marketing Roundtable attendees Ben Sarmiento Beth Scholze Jason Scinocca Eric Shepherd Justin Sisco Corporate Manager Toyota Motor Sales, U.S.A., Inc. Bromley Shiels Erika Skalski Account Executive Tribune Publishing Mgr. of Category Development-Auto Tremor Video Frank Smychynsky Account Executive Centro West Coast Director SI Golf Group CTO CallSource Mark Sarsha Mike Schott Brian Sciumbato Director of Partner Development Machinima VP of Sales Western US Specific Media Account Director Automotive East MaxPoint Interactive Account Executive Bizo Franchise Sales Manager Sports Illustrated Jeff Sayen Michael Schrage Cindy Scott Christina Shinsky Paul Skarvinko Will Sayre Tommy Schroder Eric Scott Scott Shipley John Skocilic Brand Comm. Manager Volkswagen Lead, Product Mgmt & Development J.D. Power Nicole Scaglione Director, Demand Sales OpenX Cathy Scalia VP Universal City Nissan Senior Director, Platform Partnerships BrightRoll, Inc. Stephan Schroeder Founder and CMO LotLinx, Inc. Specialist, Event Operations J.D. Power Jim Schubmehl Monica Seebohm Richard Shugg Anthony Slyter Jon Schulz Mike Schick Sales Millennial Media Josh Schirle Assistant Media Planner Carat Mike Schlegel RVP Sales, West Innovid Aleck Schleider VP, Data & Analytics Videology Inc. Josefina Schmella Sr. Account Executive ZEFR Kelly Schneider Director of Global Client Development Amnet Group Sheri Schneider VP Data Solutions TrueCar, Inc. Jenny Scholl Account Executive MaxPoint Interactive Becky Scholten Sales Director PlaceIQ Shawn Slater Len Short Erik Schear Director, Programmatic Amnet Group Mark Seaton Sr VP, Technology Autobytel, INC. Head of Auto Partnerships Datalogix Director, OEM Relations Dealertrack Jennifer Scheel Director, Business Development Trilogy Director of Sales Digital Motorworks Media Sales Director Dealer.com Senior Director J.D. Power VP, Group Digital Director Zimmerman Advertising Director of Sales Eyeview Digital Regional Sales VP Verve Wireless, Inc. Founder & Principal Brand Traction EVP, Business Development Interactive Media Holdings Melissa Schulz Head of Digital Purchasing Fiat Group Automobiles Joseph Schumacher Director, Business Development CARFAX Alex Schumuck Director, OEM Sales Autobytel, INC. Sr. Director, Extend Sales Tremor Video Scott Shulman Josh Seidman VP, Strategic Sales Rocket Fuel Auto Client Lead, Eastern Region DataXu Tony Siconolfi VP of Sales & Strategic Client Partnerships Scout Media Paul Sellers VP, Automotive Univision Communications, Inc. Dan Siegler Head of Industry, Automotive Google JP Seral Associate Marketing Strategist BLiNQ Media Dan Silver Director of Marketing xAd Steve Seyferth Sales Director AT&T AdWorks Jenna Silver Director, Ad Sales Marketing Univision Communications, Inc. Jason Seymour Internet Communications Manager BMW of North America Sr. Director Midwest/Canada Rocket Fuel Eric Schwab Business Manager Capital One Associate Director, Digital Optimedia Steven Shannon Dave Simon EVP, Sales & Marketing; GM TEN: The Enthusiast Network David Schwartz Senior Account Executive AutoGuide.com Group Jonathan Schwartz VP of Sales Netmining Robin Schwartz Sales Director PointRoll Carrie Scicluna Digital Account Director USA TODAY Christopher Simon Adam Shackleton Director of Sales BrightRoll, Inc. VP of Marketing Hyundai Motor America David U. Simon Dipanshu Sharma Chief Marketing Officer PointRoll CEO xAd Cory Simpson Dan Sharp Engagement Planner Carmichael Lynch Studio Supervisor J.D. Power Beth Sinclair Matt Shaw Dealer Web Operations Manager Subaru of America, Inc. Manager, Global Analytics General Motors Tom Sinovic Stephen Shaw Sr. Sales Manager Kelley Blue Book CEO Autometrics 18 Sr.Director of Media & Advertising Neustar Matt Smart Sales Manager, Tier 1 Kelley Blue Book Cristina Smejkal Senior Account Executive Cars.com Anthony Smihal Director of Strategic Accounts Rocket Fuel Ray Smit DCA Marketing Manager Subaru of America, Inc. Adam Smith Director, Ad Sales VEVO Chris Smith Vice President Advertising Sales Dealer.com Denise Smith SVP, Client Business Partner Univision Communications, Inc. Kelly Smith Director of Sales, Southwest Kinetic Social Kendall Smith Senior RSM, East Coast Audio Tremor Video Loretta Smith Sr. Manager, Mketing Operations Videology Inc. Mike Smith Account Executive IHS Walter Smith Head of Industry, Automotive TruSignal Kyle Snarski Sales Millennial Media Ryan Soffa SVP, Product Development FordDirect Stephanie Sollers Director of Sales West xAd Ken Sollom Director, National Accounts AutoTrader.com Dominic Soria Sales Director Undertone Michael Sos Product Manager Dominion Dealer Solutions Mike Spadafore Automotive Industry Principal Acxiom Corporation Sam Spagnuolo Director, Marketing and Advertising SOA Randy Sparks Digital Marketing Analyst Lithia Automotive Dealerships Elizabeth Spina Associate Director, Strategy OMD LA Mark Spindler Global Dir. Marketing & Sales Planning Federal-Mogul Steve St. Andre CEO Shift Digital Tom Stacy VP Sales Martini Media Michael Stanford Digital Account Director Team Detroit Joe Stanhope SVP Marketing Signal Kristen Stanton VP, Marketing LotLinx, Inc. Sean Stapelton Associate Media Director Mediacom/Audi Sean Stapleton VP- Sales & Marketing VinSolutions Matt Stark SVP, Client Engagment Razorfish Max Steckler VP, Glb Adv Sol/ BusnIntel, DMG, Product Mgmt. CDK Global John Steerman Sean Stevenson VP, Business Development Hooklogic, Inc. Matt Stewart Director of Marketing Chrysler Group LLC Jon Stocco RVP Opera Matt Stoll Executive Director of BES Team Detroit CEO CarGurus Anne Steinhauer VP Sales, National Accounts AutoTrader.com Scott Steinman Supervisor J.D. Power Julie Sterling Head of Automotive Partnerships Google Matt Sterling Director, Digital Time Inc. Lisa Stessman Honda Digital Marketing American Honda Motor Co., Inc Strategic Account Manager Google Sam Taniratna Scott Thornton Justin Traina Trent Throckmorton Alex Tran Account Executive, West Coast Magnetic Media Supervisor Team One Advertising Tony Tarle Ann-Marie Taylor John Tierney Nissan Account Exec Urban Science Account Director Sapient Nitro Jessica Studholme Steven Sturm Category Development Officer AOL Majdi Suleiman Director AutoTrader.com Amanda Swartz Vice President Pandora VP, West Coast Sales Magnetic Digital Marketing Planning Manager Kia USA Sr Account Executive Rocket Fuel Director, Business Development Oracle Jason Swider Brendan Thomas T Dana Thomas Amanda Taft Associate Media Director Team One Advertising Derek Topel Partner, Digital Director Mindshare - Team Detriot Laura Tormey Sales Director Adconion Direct Andres Torrente Brand Strategist Tumblr Associate Director, Digital OMD LA Associate Director Media Vest Jon Torrey Doug Thomas VP of Regional Sales Centro Jake Thompson 19 John Trimble Sr. Strategist OMD LA VP Branded Solutions Time Inc. Troy Troutner Sales Director Adconion Direct Ryan Trow National Account Manager Slate Pete Trujillo Manager, Industry Analytics J.D. Power Steve Tschosik SVP Agency Sales OwnerIQ Tammera Tubolino VP, Digital Director Carat Gary Tucker CEO DealerRater Manager - Certified provider Dealer.com Matt Turck Anne Tourtillott U-V Regional Sales Director, Detroit Dstillery Online Business Manager up2drive / BMW Financial Services Senior Vice President Sales PointRoll Susan Trout VP Industry Solutions ALG Director of Regional Sales Centro Hal Trencher Sasha Tinkham Valeri Tompkins Todd Thiessen National Sales AutoTrader.com Natassia Trinh Product Development Lead DealerX Director, Media Relations J.D. Power Marjorie Tranum Matt Timothy Jeffrey Tognetti John Tews Relationship Manager Santander Consumer USA Chief Revenue Officer - Detroit Pandora Regional Marketing Specialist Subaru of America, Inc. Jeffrey Teng VP of Sales Defy Media Media Supervisor Team Detroit President Vindico Markus Templer Michael Thill Research Manager J.D. Power Kristen Tignanelli Ian Televik Steve Swecker Kevin Tafazzoli Senior VP National/ Regional Advertising Sales Comcast Spotlight Tim Taylor Sales Director BLiNQ Media Sales Director PointRoll Head of Vehicles eBay Motors Director, West Coast Slate SVP/Nat’l Strategy Manager Razorfish President Alphera Financial Services Bryan Tracy Research Specialist J.D. Power John Stremel Matthew Strickroot Senior Group Manager Hyundai Motor America Danielle Thornton Rudi Thun Media Director, Hyundai Shopping & HDAA Innocean Worldwide Dave Tourtlotte Project Manage Toyota Motor Sales, U.S.A., Inc. Gabe Tartaglia Executive Ad. Dir. -West Coast Sports Illustrated Langley Steinert Sachie Tamiya General Manager Strand Business Services, LLC Charlie Strandburg John Steerman Director of Sales, Southwest Region DataXu Associate Comm. Director, TDA Saatchi & Saatchi LA Regional Director, Audio Tremor Video Beth Strong Tara Steger Christopher Thornton Sr. Director Public Relations Kelley Blue Book Director Sapient Nitro SVP, Lead & Site Product Devpmnt & Operations Autobytel, INC. SVP, Lead & Site Product Devpmnt & Operations Autobytel, INC. Chintan Talati Publisher Slate Magazine Kurt Unkel Chief Digital Officer Team Detroit Wayne Ussery Director of digital marketing Jim Ellis automotive dealerships Jack Valente SVP, Business Development InStadium Michael Valentine Digital Strategy Manager SOA Mike Van Syckle Field Team Executive Shift Digital Chris VanBuhler Communications Manager General Motors Kristi Vandenbosch Chief Digital Officer Meredith Xelerated Marketing Dee Dee Vanderyacht Manager, Syndication Kelley Blue Book Jose Vargas President Autoweb.com Mark Varner Senior Strategic Client Manager CARFAX Chris Vessey Sr. Manager- Ad. Operations Dealer.com Alex Vetter Senior Vice President Cars.com Anthony Viccars Digital Director OMD LA Lance Vickery Director, Strategic Client Services CARFAX Dom Vieira VP Client Services Cars.com John Vierheller SVP Aspen Marketing Linda Villani West Coast Sales Director MailOnline J.D. Power 2014 Automotive Marketing Roundtable attendees Michael Vitug Mike Walther Taylor West Media Director Rezonate Media CEO DMEautomotive Mike Vogel David Walthers Account Director AOL Thorn Vogel Automotive Account Executive Akamai Technologies, Inc. Brand Strategist Tumblr Thomas Wan Web Statistical Analyst Kelley Blue Book Jon Ward W Account Executive Shift Digital T.O. Wagner Shelley Washburn Regional Sales VP Verve Wireless, Inc. Tracy White Mike Walker VP, Strategy Innovation BLiNQ Media Sara Walker Account Executive Equifax Automotive Services Doug Weiland Brand Strategist Tumblr Director, Adv & Bus Dev East Kelley Blue Book Frank Wall Dan Weiner SVP, National Sales Manager Turner Broadcasting Ben Wallach Co-Founder Web2Carz.com, LTD. Matthew Walsh Senior Manager, Business Development American Express Leigh Walter Vice President of Sales Pandora Olga Weinraub VP Media Director, Digital The Garage/ Team Mazda Katie Weiss Manager, Account Services Cars.com Regional Sales Manager Forbes Media Heiko Wenczel Michaell Walters Doron Wesly Senior Account Executive AOL Platforms President Mackevision Head of Market Strategy & Research Tremor Video Rebecca Wisniakowski Holly White Jenny Watson Joseph Watson Vice President - Digital Strategy Dealer.com Erin White Lindsay White Sr. Dir, Mktg & Media Practice J.D. Power Dave Winslow Account Director DataXu Group Manager, Brand & Marketing Comm. Mazda VP Online and Direct AutoNation Sales Director, West Innovid Alexandra Whiley Richard Wainschel Arianne Walker Dan Winjum Account Executive Centro VP, Account Services GS Marketing, Inc. VP, Automotive Insights AutoTrader.com SVP, Group Account Director SVP, Group Account Director Initiative Bryan Weston VP of Sales, Key Accounts DMEautomotive Eric Watson Caleb Wines RVP East Coast & Canada Adconion Direct Local Sales Manager Hulu Account Executive Cars.com Executive Director Autometrics Greg Wootton VP Sales BLiNQ Media Samuel Wright Manager Dealer Digital Marketing Nissan North America Erin Wrobleski Sales Manager, East Kelley Blue Book Sheila Wulf National Account Manager The Washington Post X-Y-Z Alex Witkowski Meagan Yednock Group Director OMD LA Brand Strategist Tumblr Kelly Wolf Jason Yoder Xin Zhao Manager Shanghai General Motors Corporation Limited Yamin Zhu Manager Shanghai General Motors Corporation Limited Dawn Ziebarth Director, Client Services iSKY Kathleen Zimmerman Kia USA Kevin Zoss Account Executive Opera VP Marketing Bankrate.com Regional Marketing Specialist Subaru of America, Inc. Dir. of Category Strategy - Automotive Rocket Fuel Marco Zuech RJ Wicks Tobias Wolf Daly Yoo Dean Zumach Client Partner Razorfish Ed Williams Vice President Millward Brown Jamie Williams Account Director Signal Executive Director Mindshare - Team Detriot Director, Website Product Autobytel, INC. Lily Won Steven Younan Associate Comm. Director Saatchi & Saatchi LA Director, PIN J.D. Power Michael Wong Director, OEM Development TrueCar, Inc. Marilynn Youngs Jona Williams VP Of Business Development, PivNet Agency Kenny Williams Tim Woo Mark Williams Liz Wood Sr. Market Intelligence Analyst Kelley Blue Book Media Planner H & L Partners VP, Programmatic Marketing Rocket Fuel John Woodbury James Zayti Craig Williamson Managing Director Mediabrands Publishing National Manager, Hyundai Media Planing Innocean Worldwide Daniel Woodford Sarah Zeitlin Senior Manager Urban Science Associate Director, Analytics Saatchi & Saatchi LA Strategic Client Manager CARFAX Sr. Dir. Glbl Automotive Bus. Dvl. J.D. Power VP, Client Services Epsilon Jane Wilmoth VP Sales - Midwest Bankrate.com 20 Jina Yu Senior Account Manager Brand Arc Tom Zawacki Account Director DataXu Account Executive AutoGuide.com Group Director of Sales, West Altiscale 8 Breakout 1 1 4 Wind Down Fuel Up 5 General Sessions J.D. Power Donatello Meeting 3 Room Breakout 2 2 Bellagio Ballroom Stage 2 7 5 O2O 4 3 Limo Service 9 6 Internet Cafe Charging 3 Station 7 Registration Grand Patio Headshots Fresh Popcorn Beer Garden Dealer.com Cabanas Las Vegas Boulevard Things to visit at the AMR: Wind Down Fuel Up Room Parties to enjoy: Tuesday 6:00-8:00 p.m. Kickoff Gala Bellagio Ballroom sponsor: Internet Café Professional Headshots Wednesday 5:15 - 8:00 p.m. Hyde Nightclub at the Bellagio Networking Nightclub Party sponsors: Fresh Popcorn Cart Limo Service Thursday Charging Station 2:10 - 3:30 p.m. Farewell Beer Garden sponsor: Grand Patio Flamingo Road Grand Ballroom 4-9 Stage Degas J.D. Power 2 Kickoff Gala & Meals 6