Bio-Materials – Why is the Auto Industry Interested? Toronto, Ontario
Transcription
Bio-Materials – Why is the Auto Industry Interested? Toronto, Ontario
Bio-Materials – Why is the Auto Industry Interested? Toronto, Ontario July 12, 2006 Anne M. Cascadden, B.A. AUTO21 NCE Network Manager Innovation – what is it? AUTO21 uses the CAPC Innovation Working Group definition: Innovation is the first successful commercialization of a new technology. Canadian Automotive Partnership Council CAPC-IWG Preliminary Report 2003 Innovation requires: New knowledge in the form of: 9 a new or improved process or public policy, 9 a new or improved material, 9 a new or improved product design. Knowledge Receptor A plan to implement the new knowledge including: 9 9 9 9 physical infrastructure, a favourable fiscal environment, suitable human resources, sales that will turn a profit or positive public policy changes that justifies the initial investments. NOTE: Research ≠ Innovation Environmental Scan key facts, priorities and major trends The Auto Industry – A Puzzling Giant Global output is approx. 60+M vehicles/year and climbing to approx. 75M by about 2015 (most of the market growth is expected to be in China & India and possibly later in South America), Huge companies with a strong imperative to be global in scope, Drivers - government regulation, geopolitical forces and brutal business competition, Extremely capital intensive manufacturing plants (very tough for new entrants and SME’s) + a thrust to build & sell products in the same place, A conservative culture caused by the size of investments required and the consequences of a market failure. Only a few countries have direct ownership but many others are very strongly dependant on the sector. Organization of the Auto Industry The supply chain is organized into levels called “tiers”. The tier level of a given company is determined by the level of the company to which it sells its products. At the top of the structure are the automakers or original equipment manufacturers (the OEM’s). The firms which supply parts directly to OEM’s are called Tier 1suppliers. Companies that sell parts to Tier 1’s are called Tier 2 suppliers, those that sell to Tier 2’s are Tier 3 companies and so on. The term “tier” describes product rather than an entire company – so some companies may be Tier 1 on one product and Tier 2 on another. Downloading Responsibility for RDT&E Top Auto Industry Issues (the top 10 issues really condense down to 3 main topics) 1. Making Vehicles Safer Better electronics/user interfaces, better driver and occupant education, better traffic management systems, stronger and easier to process structural materials. 2. Improving Fuel Economy & Reducing Environmental Impact Lightweight materials, reducing non-renewable resource usage, hybrid powertrains (need better batteries), better transmissions (CVT’s), reducing emissions (need better catalysts). 3. Re-thinking Old Methods Improving supplier relationships, making assembly more efficient and safer, controlling cost to improve profitability (lower cost materials & logistics as well as design and test methods improvements). (Automotive News - April 11, 2005) Due to the enormous cost and risk of new product development, the auto industry follows a highly disciplined Product Development Process (PDP)…. Typical Automotive OEM Program Engineer Typical Automotive OEM Financial Controller Energy (i.e. oil) prices in the future are clearly a key concern driving automotive design… …but they also affect materials & manufacturing as well as the fuels we use in vehicles. Growing Worldwide Vehicle Sales 25.0 1.4 80M Capacity 65M Production 80% Global Utilization 1.1 15.0 19.6 16.7 0.1 3.7 2.7 2.0 2.5 ASEAN/India/Aust 0.8 2.0 6.0 China/Taiwan Japan West Europe 0.0 North America 5.7 2.6 C/E Europe 5.0 South America 10.0 2001 2011 Growth 1.1 0.7 ME & Africa 20.0 Source: CSM Worldwide The cost of SE Asian capital investment vs. North American investment x 2.8 x 2.5 x 1.875 x 2.25 x 1.5 Stamping Tools & Dies Body Shop SE Asia Paint Assembly N.A Source: ASG-Renaissance Explosion of New Products – Building More Vehicle Types with Fewer Plants 100 91 83 Model Count 80 2003-05 2006-08 Industry Model Count 2003-05 359 2006-08 385 2009-11 371 2009-11 77 61 67 64 60 43 48 47 40 29 34 34 31 34 33 17 17 18 20 14 18 20 0 GM Ford DCX Toyota Honda R/N Hyundai Automakers need to increase flexibility to assemble more different vehicles in the same plant Source: CSM Worldwide Consolidation of Supply Base Consolidation of Auto Parts Supplier Companies Parts Suppliers 35000 30000 30,000 25000 2006 ~ 7000 companies 20000 15000 10,000 10000 5,000 5000 0 1990 2000 2010 Based on OESA Projections Canada’s Automotive Sector Today World’s 8th largest producer of motor vehicles (> 2.8 million units / $100+B in annual sales). Six OEM’s: 12 active assembly plants (+1 more in 2007) + a number of engine and drivetrain part plants and support facilities. 3 OEM engineering R&D centres including DaimlerChrysler Canada, General Motors Canada & International Truck & Engine-Navistar. Hundreds of suppliers of parts at all tier levels including Magna, Siemens-VDO, Dofasco, Alcan, Dupont, Wescast Ind., Woodbridge, Solectron-Invotronics, NEMAK Aluminum, Ballard Power Systems, General Hydrogen, Stuart Energy Systems, Hydrogenics, Schukra, QSS, Ventra Group, AutoLIV Canada, Ventra, Delphi, Lear Canada. Over 500,000 Canadians work directly and indirectly in the auto industry - 1/7 jobs and 1/6 in Ontario. The auto sector generates 12-13% of Canada’s manufacturing gross domestic product and is the largest source of foreign exchange. AUTO21: A Network Built by Partnerships Project ideas come from the academic and private or public sector partners. Funding comes from the private sector and the public sector (through AUTO21). Proposals are reviewed for academic excellence AND for relevance and thus their potential for impact on Canada. Great results for Canada! Ideas and Funding Public Sector Private Sector Academe Industry Associations Society atLarge Pathways from the Farm to the Future Car Fibres for reinforcement/filler applications Fibres for woven NVH applications Oil from oilseeds for polymer production Ethanol for fuel production ? So…why are we doing all of this? Since 2000 when we started writing the AUTO21 NCE proposal…. The price of oil has gone from $21/bbl to over $70/bbl with a new “floor” price that is generally agreed to be around $50/bbl. The price of natural gas (and therefore the cost of plastics) has also increased enormously and the price of most metals have been very unstable. The Canada-US exchange rate has risen by nearly 50%. China has gone from about #16 to around #3 or #4 in vehicle production and Canada has gone from #5 to #8 while actual production numbers have stayed about the same. The 9/11 terrorist attacks have shaken the world’s economy and shifted the centre of gravity on nearly every issue. More interesting auto industry statistics: Annual Sales > $2 Trillion / 64+ million vehicles Employment > 8 million people R&D investments > $90B/year Tax Revenues > $620B/year Excess Capacity > 3M units in North America ~ 16M units worldwide (about 20% of capacity) (NOTE: 16M units is approx. the total North American vehicle production volume) Source – Dr. Van Jolissant – Chief Economist – DaimlerChrysler Corp. …so...the negative consequences to Canada of a poorly functioning automotive sector that lacks innovation are simply too large to ignore. Developing the best people and the best technology for the future of the automotive industry www.auto21.ca www.nce.gc.ca
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