A SUCCESS STORY AT
WMG BUSINESS DEVELOPMENT, MARKETING AND TOURISM FOR WOLFSBURG
Stellfelder Straße Oststra
YOUNG, DYNAMIC AND INNOVATIVE
IN TOUCH WITH THE FUTURE
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■ DYNAMIC. People and living spaces, economy and culture, family and leisure,
innovation and inspiration, education and research, contrasts and dynamism, quality of
life and future. In a word: Wolfsburg.
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r St r
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Be r l iner Brücke
Sheer pleasure in research: In just two generations Wolfsburg has been galvanised into one of
the most promising cities in Germany. There is a
constant sense that things are on the move here.
The city is developing rapidly, but in proportion - and
without losing sight of the people who live and work
here. Wolfsburg is built on courage, know-how and
quality of life. This is the reason why more and more
people are drawn to Wolfsburg.
PLACES OF INTEREST IN WOLFSBURG
1. Alvar-Aalto-Kulturhaus, Porschestraße 51, 38440 Wolfsburg, Tel. +49 53 61 . 28 15 91, 28 15 75
15. Planetarium Wolfsburg, Uhlandweg 2, 38440 Wolfsburg, Tel. +49 53 61 . 899 93 20
2. Automuseum Volkswagen, Dieselstraße 35, 38446 Wolfsburg, Tel. +49 53 61 . 520 71
16. VW-Bad, Berliner Ring 1, 38440 Wolfsburg, Tel. +49 53 61 . 240 04
3. Autostadt GmbH, Stadtbrücke, 38440 Wolfsburg, Tel. 0800 . 288 67 82 38
17. Wolfsburg Castle, Schloßstraße 8, 38448 Wolfsburg, Tel. +49 53 61 . 28 10 12, 28 10 17, City Museum (Stadtmuseum) 28 10 40
4. BadeLand Wolfsburg, Allerpark 1, 38448 Wolfsburg, Tel. +49 53 61 . 890 00
18. Volksbank BraWo SoccaFive Arena, Allerpark 1, 38448 Wolfsburg, Tel. +49 53 61 . 89 98 50
5. City-Galerie, Porschestraße 45, 38440 Wolfsburg, Tel. +49 53 61 . 60 00
19. Wolfsburg Theatre, Klieverhagen 50, 38440 Wolfsburg, Tel. +49 53 61 . 267 30
6. CongressPark , Heinrich-Heine-Straße 1, 38440 Wolfsburg, Tel. +49 53 61 . 26 00
20. Volksbank BraWo Eis Arena, Allerpark 5, 38448 Wolfsburg, Tel. +49 53 61 . 893 53 12
7. designer outlets Wolfsburg, An der Vorburg 1, 38440 Wolfsburg, Tel. +49 53 61 . 89 35 00
21. Volkswagen Arena, In den Allerwiesen 1, 38446 Wolfsburg, Tel. +49 53 61 . 890 30
8. Hallenbad – Kultur am Schachtweg, Schachtweg 31, 38440 Wolfsburg, Tel. +49 53 61 . 272 81 00
22. Volkswagen Factory, Berliner Ring 2, 38440 Wolfsburg, Tel. +49 53 61 . 90
9. „monkeyman“ high wire course, Allerpark 6, 38448 Wolfsburg, Tel. 0800 . 222 78 88
23. WakePark Wolfsburg, Berliner Ring 1, 38446 Wolfsburg, Tel. +49 53 61 . 609 39 89
10. STRIKE Event- und Bowlingcenter, Allerpark 7, 38448 Wolfsburg, Tel. +49 53 61 . 892 76 11
24. Pedestrian zone, Porschestraße
11. Kunstmuseum Wolfsburg, Hollerplatz 1, 38440 Wolfsburg, Tel. +49 53 61 . 266 90
25. Schwefelbad Fallersleben, Am Schwefelbad 12, 38442 Wolfsburg, Tel. +49 53 62 . 39 11
12. Wolfsburg Main Station, Willy-Brandt-Platz 3, 38440 Wolfsburg
26. Altes Brauhaus zu Fallersleben, Schloßplatz 6, 38442 Wolfsburg, Tel. +49 53 62 . 31 40
13. Tourist-Information, Willy-Brandt-Platz 3, 38440 Wolfsburg, Tel. +49 53 61 . 89 99 30
27. Fallersleben Castle, Schloßplatz 6, 38442 Wolfsburg, Tel. +49 53 62 . 526 23
14. phæno, Willy-Brandt-Platz 1, 38440 Wolfsburg, Tel. 0180 . 106 06 00
28. Hoffmannhaus, Westerstr. 4, 38442 Wolfsburg, Tel. +49 53 62 . 30 02
© Thomas Knüppel
© Lars Landmann
Wolfsburg as a business location is incredibly strong
and provides some outstanding perspectives. The
commercial driving force of the Volkswagen Group
is wide-spread, yet also releases a lot of powerful
energy into the immediate area.
This energy has an impact on the car industry and
moreover provides scope for good ideas and clever
minds. The location is constantly developing within
a tangibly pro-business atmosphere.
One strong aspect of Wolfsburg is the quality of life
with its soothing family-friendliness, its excellent
recreational value, inspiring cultural life and international charisma. It’s easy to switch off in our
green city with its expansive natural landscapes.
The local energy has created a city full of contrasts
between the traditional and the modern. And all that
just makes you want more.
Welcome to Wolfsburg!
HISTORY. Impressively young!
26 May 1938: The foundations are laid for the
Volkswagen Factory ■■ 1 July 1938: Foundation of the
“city of the KdF car at Fallersleben” ■■ 25 May 1945:
The city receives its current name “Wolfsburg”, after
the castle of the same name, which was the home of
the noble family of von Bartensleben. ■■ 2000: Opening of the Autostadt, the car city, and The Ritz-Carlton,
Wolfsburg ■■ 2004: Landesgartenschau (state garden
show) ■■ 2009: The VfL become the German football
champions. ■■ 2010: Wolfsburg receives the environmental conservation prize, “Energieeffizienz und
Denkmalschutz”, energy efficiency and preservation of
monuments ■■ 2011: Hosts the FIFA Women’s World
Cup ■■ 2012: The council and administration initiate
an extensive housing construction scheme ■■ 2013:
200.000 people celebrate the 75th year anniversary of
the city in the city centre ■■ 2013: The players of the
VfL Wolfsburg win the Triple in women’s football.
RANKING AND UNIQUE QUALITIES.
Wolfsburg ... ‣ is the most dynamic business location
in Germany and the most promising city in northern
Germany (Prognos Zukunftatlas 2013, Wirtschaftswoche and Institut der deutschen Wirtschaft, Cologne 2013) ... ‣ is counted as one of the top 25 regions for families in Germany since 2012, according
to Prognos Familienatlas... ‣ is the number 1 in
providing nursery places in Lower Saxony. ‣ has
the highest gross domestic product per inhabitant
in Lower Saxony and an above average economic
and buying power. ... ‣ has the cleanest air out of
59 German towns tested for a study by the World
Health Organisation (WHO) (2011). ... ‣ is one of the
greenest cities in Germany with green areas making
up 45 % of the city. ... ‣ is the only city in the world
which was purely built for car manufacturing. ...
‣ According to The Guardian the phæno is among
the twelve most important modern buildings in the
world. ... ‣ The Wolfsburg designer outlets are the
only innercity facility of their kind.
Anyone who thinks of Wolfsburg will automatically
think of Volkswagen, the biggest car manufacturer
in Europe - and on the way to becoming number one
in the world. In the Wolfsburg area there are around
half a million employees. The factory premises cover more than 6 km2 and a 75 km long road network.
In 2014 Volkswagen produced over 830.000 cars and
thus become a record-breaking brand. Even if car
production seems to be the most important, the focus on careers has shifted more towards services,
research and development. In research and development (RTD) alone, the biggest innovation centre
in Germany outside of a university, there are over
WOLFSBURG IN FIGURES ++ Independent city, sixth biggest city in Lower Saxony
++ Inhabitants: 124.470 (as of 09/2014)
++ Total area: 204,05 km2 (as of 2009)
++ City structure: 42 districts and neighbourhoods
++ 43 comprehensive and 3 vocational schools, 1 institution of higher education
++ 80 types of sport, 120 sport clubs, 140 km of bicycles lanes
++ 8.238 million visits from tourists in 2011
++ Purchasing power index rating for retail of 109.0 (MB Research, 2014)
++ Centrality index rating of 120.0 (GFK, 2012)
SPORT, NATURE, CULTURE, ARCHITECTURE, SHOPPING, EVENTS
■ ENTHRALLING. Wolfsburg sends its visitors and residents on journeys of discovery,
which are rewarded with cultural gems and much more. Whether it is recreation, theme parks,
or sports, activity or shopping centres: Wolfsburg is an exciting place for those looking for
entertainment with its inspiring open spaces and atmosphere.
© Thomas Knüppel
FACTS, RANKING, HISTORY
Culture in Wolfsburg is engaging, manifold,
has received multiple awards and is prominent in
Lower Saxony. You can experience it either in the
Kunstmuseum Wolfsburg or in the Planetarium, in
the theatre, in the phæno, in the Hallenbad - Kultur
am Schachtweg or in Wolfsburg Castle with several
exciting cultural institutions under one roof (e.g. the
The vibrant cultural life sets trends and enriches
everyday life. Last but not least, mega events such
as the dance festival Movimentos, the dragon boat
race and the Sommerbühne (summer stage) prove
Wolfsburg challenges itself and has secured its
high ranking with a full range of sports (120 sport
clubs, 40.000 active members) and first-class top
level sport (VfL Wolfsburg, EHC Wolfsburg Grizzly
northern Germany’s biggest leisure and activity spa
BadeLand, the VfL-FußballWelt and much more.
Wolfsburg is THE green city – the fact that 45 % of
its area is green space speaks for itself. Whether it’s
about relaxing, or if you want to top up on fresh air
for health or fitness reasons: Landscapes, nature
reserves, parks, woods and green spaces provide
offer the environment that you need. Add to that the
140 km worth of cycling lanes, which isn’t just for
Architecture of contrasts: With Hans Scharoun,
Alvar Aalto, Peter P. Schweger, Gunter Henn and
Zaha Hadid, architects have created trend-setting
buildings in Wolfsburg. There is hardly any other
German city where you can experience the architecture of the twentieth century so tangibly within
such a compact space.
The Allerpark recreation area is right on your
doorstep. Leisure enthusiasts really get their money’s worth here. All for you: a 1.2 km long beach and
numerous attractions, such as the SoccaFive Arena,
“monkeyman” high wire course, STRIKE Event- und
Bowlingcenter, Wakepark water skiing centre, plus
The traditional areas and historical buildings are
also astonishing, for instance the Wolfsburg Castle
and the old towns of Fallersleben and Vorsfelde. It
doesn’t come any more rich in contrasts than this.
Ideal places to shop and have a wander: The
Wolfsburg designer outlets, the high street in the
city centre with the City-Galerie, water features and
spaces for relaxing. The districts Fallersleben and
Vorsfelde have more shopping experiences on offer.
Wolfsburg is also renowned for its gastronomical
variety and quality - including three-Michelin-star
chefs. This is unique in Lower Saxony.
© Thomas Knüppel
EDUCATION, CARE, LIVING
TECHNOLOGY, MOBILITY, INNOVATION AND SCIENCE
■ HOME GAME. Wolfsburg gives children, young people and families its special attention.
As the first large city in Germany, Wolfsburg received the seal of “Kinderfreundliche
Kommune” from a society supported by Unicef Germany and the Deutsches Kinderhilfswerk.
The city invests in schools and day nurseries, in care provision and in attractive living spaces,
but above all in people and their future.
■ INNOVATIVE. A dynamic approach to the future. As the most dynamic business location
in Germany, Wolfsburg is recognised as having a good labour market and above-average
economic strength and purchasing power. On top of that there is the excellent connection to
many business centres directly on the East/West transport axis. The transport routes are ideal
due to the connection to the ICE network, to the A2 and the Mittelland Canal.
Education: Children of Wolfsburg benefit from
modern schools with a variety of profiles, including cultural education, bilingual services in daycare
centres and schools. Following that there are strong
youth support measures and effective training support. This helps provide orientation and perspective.
In Wolfsburg there are around 118,000 employed
people who are subject to mandatory social insurance contributions.
At the headquarters of Volkswagen AG there are
over 70.000 people, ca. half of them work in the service provision section. Wolfsburg is thus gathering
more and more speed and is increasingly flourishing as a service provision and research location.
Wolfsburg is growing. Because more and more
people want to work and live here, around 6,000
new residential units will be built by the year 2020.
Beautiful locations, manifold services and a family
support programme make Wolfsburg particularly
attractive as the centre of any family’s life.
© WavebreakmediaMicro - Fotolia.com
Careers and families can go well together: This
is provided for by high quotas of full-day primary schools, kindergarten places and holiday care
© Miredi - Fotolia.com
The Autostadt in the heart of Wolfsburg is
a popular destination and is among one of the
most visited leisure parks. With the park
and lakes spanning 28 ha, the ZeitHaus,
the most visited car museum in the world and
the numerous cultural events and activity
attractions, the theme park invites its visitors
to take an unforgettable journey into the world
of mobility in Germany.
Even beyond the car industry, heterogeneous structures fit for the future are developing - right down
to the leisure sector with attractive tourist offers.
Wolfsburg’s reputation as a location for science
and education is consolidated by Volkswagen AG’s
numerous research and development facilities, the
manufacturing industry, the phæno science centre,
the AutoUni and in particular the up-and-coming
Ostfalia - an institution of higher education for
applied sciences. Over 3,000 students study at the
FH in the subject areas of vehicle, production and
process technology, health services and business.
Wolfsburg as a venue for trade fairs: The Internationale Zuliefererbörse (IZB), international trade fair
of manufacturers, has particularly made Wolfsburg
famous as a venue for trade fairs. Moreover the
Wolfsburg CongressPark, the Forum AutoVision,
the Autostadt, the Volkswagen Area, the Hallenbad - Kultur am Schlachtweg and the hotel business
provide excellent conditions for trade fairs, conferences and congresses.
WMG Wolfsburg Wirtschaft und Marketing GmbH
Porschestraße 2 | 38440 Wolfsburg
fon + 49 53 61 . 899 94-0
CONCEPT | project coordination | editors in chief
WMG Wolfsburg Wirtschaft und Marketing GmbH
Thomas Beyer (editor)
GRUNDDESIGN GmbH (Layout)
Third edition, January 2015
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