I Shop NY`s Favorite Local Store and Shopping Spree contest

Retailer
NEW YORK STATE
The Retailer is a publication of the
Retail Council of New York State
James R. Sherin, President and
Chief Executive Officer
V O L U M E
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N U M B E R
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I Shop NY’s Favorite Local Store and Shopping
Spree contest excites merchants and shoppers
Devoted customers of local
stores across New York State
turned out in force to ensure
their favorites were nominated
in a contest hosted by the Retail
Council of New York State and I
Shop NY, the Council’s initiative
to encourage shoppers to support stores in their communities
before turning to out-of-state
Internet-only merchants.
3 The Workplace
Hotline
4 Member Spotlight:
Parkleigh
5 I Shop NY kicks off
“Local Gem Tour”
in Rochester and
Buffalo
Inside
6 How to win over
the mobile,
connected shopper
7 Summer issue of
Retail Minded
now available
7 Milestone
membership
anniversaries
recognized
8 Shipping supplies
offer members
additional savings
To nominate a store, shoppers
provided the store’s name and
city on I Shop NY’s Facebook
page. The winner was
announced Friday, June 28.
The top three nominated
stores were Parkleigh, a popular gift shop in Rochester, N.Y.
(parkleigh.com), which received
448 votes; Vidler’s 5 & 10, a
nostalgic variety store in East
Aurora, N.Y.
(vidlers5and10.com), which
received 294 nominations; and
Surviving Sister’s Boutique, an
eclectic store that supports
many charities and houses more
than 141 local artists, vendors
and consignees in Hyde Park,
N.Y. (Facebook.com/
SurvivingSistersBoutique),
secured 179 votes.
Other top contenders
Parkleigh in Rochester - Winner of I Shop NY’s Favorite Local Store contest.
include: Sana Hashmat
Couture, New York, N.Y.
(sanahashmatcouture.com);
Sierra Lily, Poughkeepsie, N.Y.
(sierralily.com); HiHo Home
Market, Gardiner, N.Y.
(hihohome.com); The Wear
House Accessorized,
Williamsville, N.Y.
(thewearhouseaccessorized.com);
The Cross Eyed Owl Gift
Shop, Valatie, N.Y. (crosseyedowl.com); Hazy Jade’s Gift
Shop, Albion, N.Y.
(Facebook.com/hazyjadegiftshop); and Dedrick’s Gifts,
New Paltz, N.Y.
(dedrickspharmacyandgifts.com).
I Shop NY received nearly
1,800 total nominations of 155
different merchants across the
state during the contest. You
can see the play-by-play of the
contest on www.Facebook.com/
IShopNY.
“The Favorite Local Retailer
contest put a spotlight on several unique, much-loved retail
businesses around New York
State. We congratulate Retail
Council member Parkleigh on
their well-deserved win. They
are a perfect example of a local
business that employs lots of
people, supports the tax base
and adds vitality and charm to
Rochester,” said Retail Council
President and Chief Executive
Officer James R. Sherin.
As I Shop NY’s Favorite Local
Retailer, Parkleigh won a free
membership renewal in the
Retail Council.
Continued on page 2
I Shop NY’s Favorite Local Store and Shopping
Spree contest excites merchants and shoppers
Continued from page 1
“Membership in the
Retail Council of New
York State is a best business practice at Parkleigh.
Being nominated as I
Shop NY’s favorite local
retailer is an honor, and
having devoted Parkleigh
customers is priceless,”
said Parkleigh President
Jeannine Klee.
bones of our
communities.”
About I
Shop NY: Local
retailers employ
our neighbors,
support our tax
base and add
vitality and
charm to our
L to R: Lauren Knittel, winner of the $500 Shopping Spree, Council VP of communities
Membership and Communication Rebecca Marion Flach and Thread
As part of the contest, co-owner Mike Ford.
and shopping
one lucky person who
districts. I Shop
We are very appreciative for our
nominated a local retailer was
NY helps these stores face
city and our community supdrawn randomly to win a $500
growing competition from outport,” said Sandy Brazis, coshopping spree to that store.
of-state Internet-only merchants
owner of Thread.
The winner was Lauren Knittel
and encourages shoppers to
of Rochester, who nominated
patronize
local stores first.
“The goal of I Shop NY and
Thread, a women’s and men’s
this contest is to increase awareShoppers can find special
clothing boutique in the South
ness of great local stores across
promotions from merchants
Wedge neighborhood of the
the state in a positive, energizacross the state on
city.
ing way. Merchants got in on
www.ishopNY.com. The
the action and promoted the
“We are honored to have
Council markets these offers
contest, which fanned its
Lauren choose us for her $500
using social media and other
growth. We appreciate their
shopping spree! We work hard
new and traditional marketing
support,”
said Sherin. “We also
to provide the best customer
tools to assist participating
thank the nearly 2,000 shopservice and products for our
stores. I Shop NY is a free
pers who nominated local
customers. Thread has been
member service of the Retail
retailers; it boosted the spirits of
able to be a part of the South
Council of New York State.
participating
merchants and
Wedge neighborhood in
Learn more about I Shop NY
Rochester for so long because of helped us demonstrate why
at www.ishopNY.com and at
local businesses are the backthe local support we receive.
www.Facebook.com/IShopNY.
2013 Legislative Summary coming soon…
Get a recap of legislation affecting the retail industry considered during the
New York State Legislature’s latest session in the September/October issue of this
newsletter.
www.retailcouncilnys.com
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800.442.3589
New York State Retailer
A publication of the
Retail Council of New York State
258 State Street
Albany, NY 12210
(518) 465-3586 phone
(518) 465-7960 fax
www.retailcouncilnys.com
OFFICERS
Tom Zapf
Chairman of the Board
James R. Sherin
President and Chief Executive Officer
Sharon Fenno
Ted Potrikus
Vice Chairs
Clint Hegeman
Treasurer
Michael Altier
Secretary
Ted Potrikus
Executive Vice President
Director of Government Relations
Robert Leonard
Vice President of Finance and
Operations
Rebecca Marion Flach
Vice President of Membership and
Communication
The New York State Retailer (USPS
064370) is published bimonthly, for a
total of 6 issues per year. Subscriptions
are $12 per year for members.
Periodicals postage paid at Albany, N.Y.
POSTMASTER: Send address changes
to The New York State Retailer,
258 State Street, Albany, NY 12210.
The Retail Council of New York State
is a full-service membership trade
association that represents nearly
5,000 stores, of all size and sort,
and affiliated businesses throughout
the Empire State. The “Voice of
Retailing” in New York State, the
Council offers money-saving group
benefit programs and government
relations expertise to our members.
For more information, visit
www.retailcouncilnys.com.
The Workplace Hotline
By Richard D. Landau, Esq., Jackson Lewis LLP
The following article reflects
some common questions and
sensible answers for Council
members:
Q: One of our salaried,
exempt employees has been
out excessively and often
leaves early. Do we still
have to pay her full weekly
salary?
A: Salaried, exempt individuals cannot be docked pay for
cannot make him work outside of 8-5 without paying
him overtime. Is he right?
A: No. Unless you have an
employment or other contract
with him, you are free to
change an employee’s working
hours. Further, overtime need
only be paid when an employee
actually works over 40 hours in
a week, regardless of when the
work takes place.
partial day absences.
However, partial
absences can be charged
to any accrued time
such as vacation, sick or
personal leave. Exempt
individuals can be
docked for full day
absences due to personal
reasons and for full days
out due to illness if pursuant to a sick pay plan
(e.g., when they run out
of sick days). Of course,
an employee may generally be
disciplined or even let go due to
excessive absenteeism, subject
to FMLA and ADA regulations.
Q: One of our employees, on
his lunch break, is using the
computer at his work station to pay bills and email
his kids, among other
things. He says he can do
this as long as it is on his
own time. Is he right? Can
we check his computer to
see what else he is using it
for and if he is also using it
for personal reasons during
work time?
Q: Our over the road technicians work odd hours to
service the needs of our
customers. To avoid overtime costs, we want to stagger their working hours.
One of our techs says we
A: Employees do not have
any “right” to use company
computers for their own use,
regardless of when they do it.
However, before searching an
employee’s computer to see
what they have done and when
they are using it, the company
should adopt and distribute to
employees a written policy
statement informing them of
the company’s policy and the
steps the company may take
(including monitoring an
employee’s use of the computer)
to ensure compliance.
Richard Landau is a partner in
the White Plains and Albany
offices of Jackson Lewis LLP, labor
and employment counsel to the
Retail Council of New York State.
Editor’s Note: This article is
provided for informational purposes only. Readers should consult counsel for advice on how
these matters relate to their own
concerns or questions.
Get More Labor Law Advice – Free of Charge! Jackson Lewis LLP, one of the nation’s preeminent labor and
employment law firms, offers Council members a free Workplace Issues Hotline. To use it, simply call the nearest
Jackson Lewis Office, White Plains, N.Y. (914-328-0404) or Albany, N.Y. (518-434-1300) – tell the receptionist you
are making a Retail Council of New York State Hotline call and an attorney will assist you.
www.retailcouncilnys.com
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800.442.3589
Member Spotlight
Parkleigh treats customers like guests
[A note from the editor: This article
first appeared as a blog post as part of
I Shop NY’s Local Gem Tour on
retailcouncilnys.com/newsroom/blog
on July 16. Visit the site to read profiles of other popular retailers in New
York State.]
gift merchandise. Over time the
pharmacy became smaller and
smaller as Klee’s fine eye for
unique gifts attracted customers
from all over the region.
The exposed brick walls,
cloud murals, creaky hardwood
On the outside, Parkleigh
floors, ample natural light and
reflects its heritage. The black
many nooks and crannies
storefront, striped canopy and
chock full of the handy, the
large display windows now
unusual, the chic and somefilled with brightly colored Vera
times downright funny gifts
Bradley handbags may have
make shopping in Parkleigh an
enticed shoppers with fresh
adventure. Well known for its
produce or the latest medicinal
wide selection of Vera Bradley
tonic in years gone by.
handbags, travel accessories and
Once a grocery store and
home décor, Parkleigh is the
then a pharmacy, Parkleigh
brand’s number one independslowly morphed into the gift
ent seller in the United States.
shop of today when owner
Parkleigh also has a huge
selection of tableware
and home décor from
fabled MacKenzieChilds, headquartered
in Aurora, N.Y.;
Stonewall Kitchen products; a large selection of
coffee and teas, including beans from Keuka
Lake Coffee Roasters in
Penn Yan, N.Y., which
can be ground to your
liking; lots of fine jewelry, including Trollbeads;
a
traditional candy
Daniel Mejak, Parkleigh operations manager, stands
in front of the Vera Bradley section.
counter and much
more.
Jeannine Klee introduced a
Steeped in history, but full of
selection of imported teas and
modern
personality, Parkleigh
blankets in the 1970s. Klee was
makes customers feel like spesoon placing orders for more
cial
guests. The store went all
and expanding her selection of
www.retailcouncilnys.com
Parkleigh’s MacKenzie-Childs department.
out during a recent national
Vera Bradley launch of three
new patterns by giving away
special camp chairs to the first
40 customers, bottles of water,
free temporary henna tattoos,
trivia games with Vera Bradley
prizes and cake for breakfast. A
line of excited shoppers had a
great time as they waited for the
store to open.
“You realize every person
who enters your store is like a
guest to your home. If that person walked into my house
would I offer them something
to drink? Would I want to make
them feel comfortable and show
them the newest thing I have?
That’s just what we do. It’s more
of a hospitality business, I
believe, than just sell you something and you give me money.
We treat our customers as
guests,” said Parkleigh Store
Operations Manager Daniel
Mejak.
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800.442.3589
It was quiet when we began
our tour of Parkleigh, but by 10
a.m. the store was abuzz with
customers and gracious staff. A
new day had begun to impress
shoppers with old-school hospitality, warm ambiance and an
eclectic mix of gifts for every
budget.
See additional photos and
video of the I Shop NY team’s
visit to Parkleigh and other
Western New York participants
on our blog at www.retailcouncilnys.com/blog.
Want I Shop NY to visit your
store as part of our next Local
Gem Tour in your area? Call
Rebecca Flach at (800) 4423589 or email her at
[email protected].
Parkleigh has been a member of
the Retail Council of New York
State since 2009 and participates
in the Council’s Safety Group 493
workers’ compensation program.
I Shop NY kicks off “Local Gem Tour” in Rochester, Buffalo
tions for loyal shoppers. The team shared
photos, video and
commentary of their
journey on the Retail
Council’s blog at retailcouncilnys.com/
newsroom/blog, and
on Facebook and
Don Vidler shows off merchandise in Vidler’s 5 & 10.
Twitter at
I Shop NY spotlighted popuFacebook.com/IShopNY
and
lar local stores on a road trip
Twitter.com/I_Shop_NY.
through Western New York in
mid-July. I Shop NY, an initiative of the Retail Council of
New York State, encourages
shoppers to support community stores before turning to outof-state Internet-only merchants. As part of the “Local
Gem Tour,” I Shop NY staff visited some of the Top 10 nominated stores from our recent
Favorite Local Stores - Hazy
Jade Gift Shop, which carries
presents for every occasion,
Facebook.com/hazyjadegiftshop, Albion.
Bindings Bookstore stocks
new and used titles and a variety of educational toys and
games, Facebook.com/
BindingsBookstore, Albion.
Gertie’s Groovy Garments,
a clothing store for teens and
women, Facebook.com/
GertiesGroovyGarments, Albion.
I Shop NY visited these
favorite local stores:
Voted I Shop NY’s Top
Favorite Local Store Parkleigh, a popular gift shop,
parkleigh.com, Rochester.
Pedallers Bike Shop, an
adult cycling enthusiast’s store,
pedallers.com, in Rochester.
Favorite Local Store contest.
The team also squeezed in visits
to other popular local stores
between appointments.
The I Shop NY team, led by
Vice President of Membership
and Communication Rebecca
Flach, interviewed store owners
and managers to discover what
makes these businesses destina-
Record Archive, purveyor of
used CDs, vinyl and other
music industry collectables and
antiques, recordarchive.com,
Rochester.
Voted one of I Shop NY’s Top
Favorite Local Stores - Vidler’s
5 & 10, a nostalgic variety
store, vidlers5and10.com, East
Aurora.
Voted one of I Shop NY’s Top
Favorite Local Stores - The
Wear House Accessorized, a
women’s clothing and accessory
store, thewearhouseaccessorized.com, Williamsville.
Voted one of I Shop NY’s Top
www.retailcouncilnys.com
This is great PR for stores and
excellent for driving shoppers to
store websites and social media
now and in the future,” said
Rebecca Flach. “I Shop NY is
designed to be a free marketing
tool for member stores and the
Local Gem Tour is one example
of it at work.”
“The Local Gem Tour
brought the story of some
favorite businesses to life to
As we prepare to send this
show New Yorkers they have
newsletter to press, I Shop NY
great options right
here at home for
unique merchandise,
fantastic service and
competitive prices,”
said James Sherin,
president and chief
executive officer of the
Retail Council of New
Shelly Carithers, owner of The Creator’s Hands.
York State, I Shop NY’s
creator and the state’s largest
is planning to visit popular
full-service retail trade associastores in the Capitol Region and
tion.
Hudson Valley on additional
“I Shop NY has a growing fol- Local Gem Tours. Follow their
travels on Facebook.com/
lowing of New Yorkers who
IShopNY, Twitter.com/
want to support their local
I_Shop_NY or at retailcouncilstores first. By profiling stores
nys.com/newsroom/blog.
through blog posts, photos and
video on the Local Gem Tour,
Interested in a visit from I
participating stores are receiving Shop NY? Call Rebecca Marion
first-hand, thoughtful commenFlach at (800) 442-3589 or
tary from a source shoppers are
email her at rflach@retailcounbeginning to pay attention to.
cilnys.com.
Thread, a women’s and men’s
clothing boutique,
shopatthread.com, Rochester.
The Creator’s Hands, a gift
store that showcases the work
of more than 250 American
artists, thecreatorshands.com,
Rochester.
Sandy Wisbaum (L) and Leah Steinhart,
owners of The Wear House Accessorized.
Dick Storms, co-owner of Record Archive.
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800.442.3589
How to win over the mobile, connected shopper
silent,” warned Greer.
Jeff Greer
In his last Retail University
webinar about mobile and
social consumers hosted by the
Council this spring, Jeff Greer
told us you have to fish where
the fish are. In this case the fish,
or potential customers, are on
social networks and mobile
devices. Greer, Easyfish
Marketing founder and chief
executive officer, went in to
more detail about how businesses can market to these
shoppers in his late June webinar, “How to win over the
mobile, connected shopper.”
Greer explained building a
business is about engaging and
building relationships. Your
most valuable asset is your customer list and building that list
of email addresses, likes or followers. According to Greer,
mobile and social marketing is
the most effective way to engage
your potential, target customers.
Greer advised webinar attendees to monitor what is being
said about their brand online.
“If there is anything negative
online about your business,
own it and diffuse it. The worst
thing you can do is to keep
tweet would show up in the
search results. You can then
tweet to that Albany shopper
about any deals you might have
that day.
He suggested setting up
Google Alerts for your business name so you can find
out what people are saying
about your business online.
A Google Alert will send
crawlers throughout the
Web to monitor what is
being posted about your
business and will provide
you an email with links to
where your brand shows up
online. He also advised setting
up Google Alerts for your competitors and your employees.
Visit http://google.com/alerts to
get started with your alerts.
Greer pointed out most people trust their friends more than
TV commercials or ads and
advised you make sure your
reviews on sites such as Yelp are
positive and your profile is upto-date.
The best way to reach out to
people this way via tweet is
include their handle within
your message. A Twitter handle
is the username and starts with
@ (e.g., @albanyshopper54).
You can also use the
“@Connect” tab to find out
what people are saying about
you on Twitter and reply to
their tweet.
If you’re looking for content
for your tweets, linking to other
people’s content is a great way
to share information with your
followers on Twitter, according
to Greer, as long as you give
credit to the author. You can
also follow EasyFish Marketing’s
Twitter page @easyfishtweets to
see Greer’s tweets in action.
Twitter
Greer said to think of Twitter
as a giant cocktail party where
intrusions and direct messages
are expected. “And like speed
dating, you do need to learn
how to court and romance certain people on Twitter,” said
Greer.
He suggested one way to
“romance” your potential customers is to use the search box
to find out if people are coming
to your area to shop. For example, if you type in “heading to
Albany” in the search box, if
someone tweeted “headed to
Albany to go shopping” their
www.retailcouncilnys.com
Visit http://goo.gl/t9y3z to
learn how to use Twitter.
Facebook
Facebook ads put word of
mouth, the most powerful marketing in the world, on steroids,
according to Greer. You can set
a daily budget for an ad for as
little as $5. One free tool he
offered for creating Facebook
ads is the site
resizeyourimage.com, to get
your ad image the correct proportions. Greer gives step-bystep instructions on how to create a Facebook ad during the
webinar.
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800.442.3589
Another tip Greer offers for
Facebook is to make sure you
have your website url in the
upper left “About” section on
your Facebook home page. This
helps with search engine optimization.
Greer discussed Facebook
Graph Search as Facebook’s
answer to Yelp. It allows customers to see where their
friends have been and what
they have to say about it (e.g., if
a Facebook user checked-in to a
restaurant and commented
about it). He suggested storeowners encourage their customers to check-in on Facebook
to ensure a new customer can
find you on Graph Search.
You have to start
Greer pointed out to participants they must first begin to
use social media in order to
drive customers to their stores
and cited a quote by Zig Ziglar
to demonstrate his point:
“You don’t have to be great to
start, but you have to start to be
great.”
Visit easyfishmarketing.com/
retail for tips and useful tools
and log in to the Members Only
section of retailcouncilnys.com
to watch the “How to win over
the mobile, connected shopper”
webinar as many times as you’d
like. Call the Council at (800)
442-3589 if you need your
username and password to the
Member Section.
Summer issue of Retail Minded Magazine now available
Four times a year, the
Council delivers 50 plus pages
of news, education and support
through Retail Minded Magazine.
Each issue is packed with practical, applicable tools you can
apply to your business. Our
partnership with Retail Minded
is our way of supporting you in
your efforts to thrive, and making sure we are doing what we
can to bring success to your
business. The summer issue is
now available and can be
The summer issue of
Retail Minded
offers insight
on how to
throw stellar
in-store events
from retail
professionals
Kizer &
Bender, as
well as insight
from event
pros on their best tips to maxi-
accessed in the
Member Section
of the Council’s
website. If you
don’t have your
username and
password to
access the
Member Section
please call Dennis
Eck at (800) 4423589 or email
him at
[email protected].
mize sales and customer
engagement. Plus, learn about
the Marketplace Fairness Act
and what it means for your
business, discover how music
impacts your store and sales,
gain tips on avoiding theft and
hear from Retail Minded’s Money
Matters contributor Mike
Vodicka on how you can maximize your personal net worth.
You can expect your next
issue of Retail Minded to be
delivered in October.
Milestone membership anniversaries recognized
The following businesses recently celebrated significant membership anniversaries. All have been members of the Retail Council for 10
years or longer. We are humbled to have had their support all this time.
Member Name
Member Name
Years of
membership
Stever’s Candies, Inc.
Rochester
50
Alcliff Landscaping & Nursery, Inc. Niagara Falls
30
Attica Furniture, Inc.
Attica
30
Davidson’s Shoes, Inc.
Canandaigua
30
Jazz Apparel, Inc.
Roslyn
30
Lights Jewelers, Inc.
Plattsburgh
30
Pattersonville Furniture Store, Inc. Pattersonville
30
Baxter’s Haverstraw, Inc.
West Haverstraw 25
Hummingbird Jewelers
Rhinebeck
25
Quick Stop Beverage & Grocery
Horseheads
25
Time Square
Clifton Park
25
Josephs Drugs
New York
20
Arlene E. Schwartz, OD
Merrick
20
Gramercy Park Flower Shop, Inc.
New York
20
Hosp. Rx, Inc.
Brooklyn
20
Hudson Valley Auctioneers
Beacon
20
Buffalo Jewelry
Buffalo
20
SBC RX, Inc.
Brooklyn
20
STJ RX, Inc.
Brooklyn
20
STM RX, Inc.
Brooklyn
20
T & E Stores, Inc.
Brooklyn
20
The Soundsmith Corporation
Peekskill
20
Trade Fair Hardware, Inc.
Amityville
20
A Summer Place, Ltd.
Ocean Beach
15
www.retailcouncilnys.com
Mini-Max
Alto Music of Orange County, Inc.
Broad Street Cash & Carry
Avventura
Faris Pharmacy
Kron Chocolatier
New York Frame
Hides in Shape, Inc.
HL Stephens, Ltd.
J. Michael Shoes
Jaclyn, Inc.
Kenneth Roll
Lady Jane Craft Center, Inc.
Lesters Girls Shops, Inc.
Miriam Rigler, Inc.
Pzaz Clothing East, Inc.
Scotts Florist
The Grass Roots Garden
The Rye Country Store, LLC
Tipperary at Tara, Ltd.
Trash & Vaudeville, Inc.
Cards & More!, LLC
Lynch Furniture Company
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800.442.3589
Brooklyn
Middletown
Utica
New York
Rochester
Great Neck
Buffalo
New York
Montour Falls
Syracuse
Maywood
Hudson
Ozone Park
Brooklyn
New York
Centereach
Saranac Lake
Brooklyn
Rye
Troy
North Bergen
Gowanda
Canandaigua
Years of
membership
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
10
10
Periodicals
Postage Paid
at Albany, NY
Retail Council of New York State
258 State Street
Albany, New York 12210
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started!
nies in the nation in a head-toof Ohio, there will be no sales
R E T A I L E R
•
V O L U M E
3 9
•
N U M B E R
4
•
J U LY / AU G
2 0 1 3