24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
Transcription
24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE 2016-2017 KBS WORLD PROFILE 2016-2017 Sales Contact Information TV Channel Business KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 150-914 Tae-Ho Sung Deputy Director (Marketing) [email protected] +82 2 781 3621 Dong-Seol Geum Senior Channel Manager [email protected] +82 2 781 3625 Won-Joo Yun Senior Channel Manager [email protected] +82 2 781 3626 Seong-Heum Baik Channel Manager [email protected] +82 2 781 3624 Jung-Min Lee Channel Manager [email protected] +82 2 781 3629 [email protected] +81 3 3568 7791 Japan KBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan. http://kbsworld.co.kr http://kbsworld.kbs.co.kr/24 Ho-Kyeong Lee KBS Japan KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN) America KBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas. Jung-Mun An KBS America [email protected] +1 213 739 1111 KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA) China KBS China, a representative office of KBS, handles the distribution of KBS World in China. Yu-Kyeong Park KBS China [email protected] +86 10 8591 1501 KBS China (1103, Full Tower, No.9, Dongsanhuan Zhong Road, Chaoyang District, Beijing, 100020, China) Global Ads Won-Joo Yun Senior Manager [email protected] +82 2 781 3626 Seong Heum Baik Manager [email protected] +82 2 781 3624 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV KBS WORLD PROFILE 2016-2017 CONTENTS CONTENTS 04Overview 06 About KBS World 08 Channel Profile & Highlights 10 KBS World Global Network 1 12 KBS World Global Network 2 14 Program | Music 16 Program | Drama 19 Program | Culture & Documentary 20 Program | Variety Shows 22 KBS World Viewers Rating & N Screen 24 KBS World Conduct a Survey 26 KBS World 24 28 KBS World Latino 30 Programs Schedule 02 03 OVERVIEW KBS WORLD PROFILE OVERVIEW TERRESTRIAL TV CHANNELS CABLE TV KBS initiated the country's first radio broadcasting service in 1924 1961 2001 2012 Commenced Korea's first television broadcasting service in First broadcasting HD programs in KBS completed the transfer to digital broadcasting in Gross revenue 1.594 trillion won 2015 KBS has long been a leader in the development of the broadcasting culture of the nation. As the key public service broadcaster of Korea, KBS has undertaken initiatives at technological turning points while providing a communication channel for diverse views. In the multi-channel digital broadcasting environment, a number of broadcasting channels are available, making the social role of public broadcasting ever more important. With the digitalization of terrestrial television and the changes in the digital media environment, KBS strives to connect with the audience through the production of audience oriented, high-quality public services. KBS initiated the country's first radio broadcasting service in 1927 and commenced Korea's first television broadcasting service in 1961. First broadcasting HD programs in 2001, KBS completed the transfer to digital broadcasting in 2012. KBS headquarters are located in the Yoido district of Seoul. There are 18 regional stations and 11 overseas bureaus as well as eight subsidiary companies such as KBS Media, which manages the local and global marketing of KBS content. TERRESTRIAL DMB RADIO INTERNATIONAL BROADCASTING TV RADIO 1 Radio Happy FM Voice of Love Global Korean Network Classic FM Cool FM 04 05 ABOUT KBS WORLD KBS WORLD PROFILE 06 About KBS WORLD KBS World is a 24-hour family entertainment channel provided by KBS, the flagship public service broadcaster in Korea. KBS programs broadcast on KBS World a mere 2 weeks after their first-run in Korean terrestrial channel. With 100% original programming by KBS, the channel broadcasts in Korean language along with multilingual subtitles. Currently available for 58 million households within 100 countries and for over 1700 hotels in 46 countries, KBS World is the definite source to feel, enjoy, and learn Asian culture. KBS World promises to do its best to bring pleasant and informative programs to the viewers. Always enjoyable TV, it is KBS World! 07 CHANNEL PROFILE & HIGHLIGHTS KBS WORLD PROFILE Channel Profile 08 Channel Highlights Drama: Key Driver of Korean Wave KBS World dramas distinguish themselves through various themes, LAUNCHED ON JULY 1, 2003 dynamic storylines and the presence of renowned celebrities. Highly appreciated among Asian audiences, KBS dramas bring heartwarming stories of life, love, and family. Entertainment: Recharge Yourself with Wholesome Laughter Korea’s most loved entertainment programs have gathered! KBS World offers enjoyable entertainment programs including K-Pop music shows, comedy skits, and infotainment programs. Viewers will meet the most upto-the-minute trends in Korea through KBS World’s total entertainment programs. NUMBER OF HOUSEHOLDS LANGUAGE/SUBTITLE : Korean Language Approx. 58 million (as of April 2016) English (Approx. 95% of programs), Chinese (27%), Malay(10%) * Japanese, Spanish, Vietnamese and Indonesian subtitles are also in service Documentary: New Paradigm of Documentaries Diverse, useful and enjoyable! KBS World provides the latest and highly informative documentary programs. KBS documentaries bring in-depth FRESH HOURS : 48% PROPORTION OF CONTENT TYPE information on health, environment, social and cultural topics. Find vivid 40% of Drama, 46% of Kpop and Entertainment shows nature and experience passionate lives on KBS World documentaries. 10% of Culture & Documentary 4% of Newscast BROADCAST HOURS : 24 HOUR / 7 DAYS COUNTRIES DISTRIBUTED KBS world is available in 100 countries; USA, China, Japan, other Asian countries, Europe, CIS, Middle East, Latin America, Africa, and even in Antarctica 09 KBS WORLD GLOBAL NETWORK 1 KBS WORLD PROFILE 10 11 GLOBAL NETWORK KBS World Viewer by Continents Growth of KBS World Global Network 11 39 53 68 As of April, 2016 71 71 73 78 88 96 100 Countries Area Major Foothold Country (Q1, 2016) Country USA 9,078,000 Japan 4,436,000 China 2015 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 4.5 million 32.1 million 35.1 million 44.3 million 44.2 million 44.7 million 49 million 50 million 52 million 54 million 58 million Households Households APSTAR-6 (Hotel, Foriegn Residence) Asia (include Japan) 16 Countries 15,752,000 Europe / CIS 34 Countries 14,170,000 Arab 22 Countries 20,000,000 North, Middle & South America (include USA) 12 Countries 8,793,000 Africa, Oceania 16 Countries 155,000 Total 100 Countries * Hotel - 46 Countries 1,722 Hotels 58,870,000 KBS WORLD GLOBAL NETWORK 2 KBS WORLD PROFILE ASIA PARTNERS GROWING NETWORK USA PARTNERS Growth of KBS World Global Network After launching of KBS World TV channel in 2003, it has been expanding its global network. KBS World is recognized as Asia's top family entertainment channel. KBS World is available in 100 countries around the world. Japanese Network Platform Company Households Note Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV Total 4,436,600 Chinese Network Platform Area Beijing Shanghai Shandong Peninsula Liaoning etc Satellite (APSTAR6) Total Entered Hotel Hotel 40, etc 16 Hotel 17, etc 9 50 92 258 482 Viewer Rooms 17,483 7,839 12,456 22,681 79,146 139,605 KBS World Global Major Partners Country Japan Platform Channel# J:Com Ch 756 SkyPerfect TV Ch 791 Country USA Platform Channel# Direct TV Ch 2082 Time Warner Ch 159 SingTel Ch 523, 606 France Orange Ch 545 StarHub Ch 115 Turkey Ch 84 Malaysia Astro Ch 391 Poland Turksat NC + Thailand TrueVisions Ch 144 UAE Etisalat Ch 872 Indonesia Indovision Ch 68 India Big TV Ch 255 Philippine Sky Cable Ch 75 Vietnam VTVcap Ch 34 Hong Kong now TV Ch 559 Mongolia Sansar CATV Ch 10 Macau Macau Cable Ch 180 Australia Fetch TV Ch 827 Singapore Ch 143 EURO PARTNERS 12 13 PROGRAM | MUSIC KBS WORLD PROFILE MUSIC KBS is always with the audience As a major public broadcaster in Korea, KBS provides cutting-edge viewing experiences with quality programs and strong TV contents. Music Bank Yu Huiyeol's Sketchbook Immortal Songs 2 Genre : Music Premiere on KBS World : 2004. 05 Genre : Music Premiere on KBS World : 2009. 05 Genre : Music & Variety Premiere on KBS World : 2011. 12 The best tunes in Korea! the most sensational T his is w h er e y ou c an enjo y t h e en er ge t ic The true classic of the century is born again! The music show on T V satisfies all your senses! performances of talented musicians and their legendary classic which is reinterpreted by the best Fantastic performances and Awe-inspiring harmony sweet, friendly conversations. It's a relaxing idol groups in Korea & their incredible singing skills by the nation's top musicians! Follow the latest and pleas ant gif t for you af ter a long har d which was yet to be spotted! The idols who sing the trend in the Korean music scene through the d a y. E njo y a nig h t o f d elig h t f ul music an d legend! The heart-moving moments that transcends K-chart, a summary of the week's hottest songs. c on v er s a tion a t " Yu Hui y e ol's Ske t chb o ok " generations, don't miss their beautiful competition! Always With Our Audience 14 15 PROGRAM | DRAMA KBS WORLD PROFILE 16 DRAMA Descendants of the Sun Genre : Drama Cast : Song JoongKi, Song HyeKyo, Jin Goo, Kim JiWon Premiere on KBS World : 2016. 03 Healing Romance set in beautiful Southern Country's nature. Believing in love, not in miracle, they try to make a miracle from their love. Here goes the story of the heroes in our mind. My Lawyer, Mr. Joe The Master of Revenge Moonlight Drawn by Clouds Genre : Drama Cast : Park Shinyang, Kang Sora, Ryu Suyoung, Park Solmi, Kim Dongjun Premiere on KBS World : 2016. 04 Genre : Drama Cast : Chun JungMyung, Cho JaeHyun, Lee SangYeob, Jeong Yumi Premiere on KBS World : 2016. 05 Genre : Drama Cast : Park BoGum, Kim JiWon, SungJae Premiere on KBS World : 2016. 08 Joe Deulho used to be a star prosecutor but cannot ignore the There is someone who steals another person’s name. This This drama is about a crossdressing heroine who gives corruption at his workplace. Reporting it, he ends up losing man steals his name as well as his life. Because of him, out love advice posing as a man, and somehow ends up everything he has. However, instead of giving up, he rebuilds his every tragedy begins. And, there is someone who throws as a eunuch serving under the crown prince, leading to life and tries hard to become a lawyer to protect the poor. What his name away. This man puts his name out of his mind to hijinks, friendship, and love. hardships would Mr. Joe face while fighting for justice? fight against a monster who takes away his father’s name and life. 17 PROGRAM | DRAMA KBS WORLD PROFILE PROGRAM | CULTURE & DOCUMENTARY 18 CULTURE & DOCUMENTARY Hwarang: The Beginning Genre : Drama Cast : Park Seo-joon, Go Ara, Park Hyung-sik and Choi Minho Premiere on KBS World : 2016. 11 "Hwarang: The Beginning" also known as “Flower Knights: The Beginning” will tell the story of Hwarangs’ Uncontrollably Fond My Neighbor, Charles Wook’s Food Odyssey Genre : Drama Cast : Kim WooBin, Suzy Premiere on KBS World : 2016. 06 Genre : Variety Premiere on KBS World : 2015. 03. 11 Genre : Documentary Premiere on KBS World : 2015. 04. 27 Foreigners, leaving their homelands behind, have come Escaping from existing cooking shows which mainly all the way to new country, South Korea.The real stories introduce recipes, this new type of foodmentary(food + of foreigners who challenge themselves to survive in documentary) program includes specialized story & plot Korean society will be unfolded! and also colourful images of food. 'Uncontrollably Fond' is a love story of a man and woman who meet again after they broke up in the past. The man, in the presence of his death, decides to make her life better as he destroyed it. Their romance will have you seek comfort, recovery, and hope in love. (an elite group of male youth in during the Kingdom of Silla) passion, love, and growth in the capital of Silla. New Paradigm of Documentaries 19 PROGRAM | VARIETY SHOWS KBS WORLD PROFILE 20 VARIETY SHOWS Beauty Bible 2016 S/S Genre : Variety Premiere on KBS World : 2016. 04 "Beauty Bible 2016 S/S" came back with new MCs and better contents. One of the fashion icon Jessica, former "Girls Generation" member and JaeKyung(Rainbow) are new beauty editors to introduce a variety of features with recognized beauty and fashion trend setters. These 2MCs as well as fashion leaders will create new weekly beauty magazine. Talents For Sale Two Days and One Night The Return of Superman The Gag Concert Genre : Entertainment Premiere on KBS World : 2016. 05. Genre : Variety Premiere on KBS World : 2008. 04. Genre : Variety Premiere on KBS World : 2013. 12. 15 Genre : Comedy Premiere on KBS World : 2003. 07. 'Talents For Sale' is an entertainment program, featuring Two-day road trip to the beautiful spots in all the corners Fathers may not be perfect.. but that's alright if they The Power of Stand-Up Comedy! 'Gag Concert' delivers hot stars who contribute their talents on stage. It's more of Korea! Instead of fancy studio, this on-the-road reality aren't perfect! There's nothing like a father's love to the most up-to-date source of smile and fun to you. like a TV home shopping network except that it sells show takes place in the rural sides. You can meet the boost our spirits. The fathers who used to spend all their Composed of many short sections, the program draws celebrities' talents. welcoming smiles of our neighbors and the beautiful time working have returned home on 'The Return of laugh and smile from viewers. nature that cleanse our eyes. Superman'. Recharge Yourself with Wholesome Laughter 21 KBS WORLD VIEWERS RATING & N SCREEN KBS WORLD PROFILE SNS Network Channel Promotion KBS World Viewers Rating & N Screen INTERACT WITH VIEWERS 300,000 ANYTIME & ANYWHERE 22 23 2,690,000 YouTube Live Streaming weibo KBS World Service Provider J:COM 1 53 Ranking Channels 8 183 Ranking KBS World Channels TOTAL Service Provider Japan Source : J:COM / Jan 2014 Singapore StarHub 800,000 Source : TNmS Multimedia / May 2015 6.3 million viewers 1,090,000 KBS World Service Provider Truevisions 35 148 Ranking Channels 36 117 1,550,000 Ranking KBS World Channels As of April, 2016 Service Provider Thailand Source : AGB Nielsen Media research / Mar 2014 Malaysia Astro Source : AGB Nielsen Media research / Mar 2014 KBS World Service Provider Sky Cable 37 85 Ranking Channels 33 114 Ranking KBS World KBS World SNS Channels Service Provider Philippines Source : TNmS Multimedia / Oct 2012 Indonesia Source : Indovision / Jan 2014 Indovision KBS World interacts with viewers by communicating through social networking services and such as Twitter, Facebook, YouTube and Line and more. In order to meet the needs of audiences, KBS World updates the program highlights in real-time. This two-way communication is paying off since we get direct feedbacks from viewers. KBS World Web Service Smart Mobile Application Service - Hompage (kbsworld.co.kr) - YouTube (Worldwide) - YouTube Channel (www.youtube.com/kbsworld) - My K (Domestic) - Mobile Web Page (m.kbsworld.co.kr) - KBS World App KBS WORLD PROFILE KBS WORLD CONDUCT A SURVEY 24 KBS SOCIAL NETWORK SERVICE SNS & AUDIENCE COMMUNICATION ✽ Main TV Channel to Watch Korean Programs KBS WORLD TV 85.7% ✽ Main Online Website to watch Korean Programs 42.5% 26.1% CJ channel M, Sony ONE TV 3.6% Others Arirang TV 5.5% 5 12.7% 10.6% % Turner Oh!K, YTN WORLD 0.2% ✽ KBS World Watching Hours Per Day 30 minu tes ~ 1hour 11.1% 8.1% than over 4 hours 22.8% onc ea onc ea 2~3 hours 14.3% less than 30 minutes 21.9% Music Bank 4,770 15.6 % The Return of Superman 4,398 14% Who Are You 3,640 11.6 % The Producers 2,658 8.4% Orange Marmalade 2,042 6.5 % ✽ Main Reasons for watching KBS World To See Korean Variety Programs 31.6 % 3~4 hours 11.3% 1~2 hours 18.2% ✽ The Most Watched Programs Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8% ✽ Frequency of Watching KBS World less KBS World conducted '2015 KBS World Viewers Survey' The survey took place between April & May for 27 days through online platforms and 12,100 people from 119 nations in Asia, America, Europe and Africa participated. The result is analyzed as a marketing resource to provide better services by understanding content consumption behaviors, access, favorite programs and genre. ea time sa eve 3.5 % 5. 6 % wee 19. 2 % wee k 29. 8 % 41.9 % k ry d ay To See Korean Dramas 27.6 % th mon onc 3-4 mon th To See K-pop Programs 22.4 % etc 8.3 % 5.9 % 4.0 % To Learn About Korea To See Korean Celebrities 25 KBS WORLD 24 KBS WORLD PROFILE KBS World http://kbsworld.kbs.co.kr/24 KBS World 24 is KBS’s 24-hour/7 days news/documentary channel launched in July 1, 2014. Differentiated from KBS World, it is all-news channel that brings you the latest news and high-quality documentaries from Korea. KBS World 24 aims to be the leading premium channel that enriches the life of overseas Koreans with the most influential and trusted news and factual programs including <Screening Humanity>, <Three Days> which have presented a new perspective into our everyday lives. People can watch KBS World 24 on AppleTV(KORTV App), Youtube(youtube.com/kbsworld), New Zealand IPTV, WPVN(Chicago digital terrestrial channel). KBS World 24 has been highly acclaimed and achieved the highest viewer rating among the Korean channels of Apple TV and New Zealand IPTV. WORLD 24 GLOBAL KOREAN TV NETWORK 26 27 KBS WORLD LATINO KBS WORLD PROFILE 28 29 KBS World KBS World Latino ha sido lanzado oficialmente el 1 de noviembre! ¡En este canal, se transmitirán los doramas, shows de música y entreteniemnto más populares! ¡Lo mejor de todo, es que está subtitulado 100% al español y con algunos programas doblados al español! KBS WORLD LATINO GLOBAL KOREAN TV NETWORK KBS World Latino channel broadcasts our most popular K-dramas, K-Pop shows, Entertainment/Variety Shows, & more! Best of all, it has 100% Spanish subtitles and even Spanish dubbed programs! La lista de programación : http://bit.ly/1EnupNd KBS WORLD PROFILE PROGRAMS SCHEDULE PROGRAMS SCHEDULE S S HK P Mon Tue Wed 00' Ⓛ 6 7 5 6 23 24 20' Ⓡ 30' Ⓡ 30' Ⓡ Hello Counselor 8 7 9 11 10 4 1 12 Happy Together 5 30' Ⓡ 30' Ⓡ The Day The Sun Rises 13 30' Ⓡ 20' Ⓡ Wang's Family 20' Ⓡ Gag Concert 40' Ⓡ 40' Ⓡ Music Bank Best 6 KBS World Highlight Wang's Family 40' Ⓡ Yu Huiyeol's Sketchbook 40' Ⓡ Pit-A-Pat Korean Season 4 The Return of Superman - Best Clip 00' Ⓡ 00' Ⓡ 7 A Beautiful Mind Drama Special 14 50' Ⓡ 50' Ⓡ Let's Go! Dream Team 2 4 15 9 20' Ⓡ Hello Counselor 00' Ⓡ The Human Condition 6 17 11 Two Days and One Night 40' Ⓡ Gag Concert 40' Ⓡ Immortal Songs 2 Ⓡ 18 12 20' Entertainment Weekly 8 20' Ⓡ Safety First! 30' Ⓡ K Star Report 20' Ⓡ Happy Together 20' Ⓡ The Day The Sun Rises 20' Ⓡ KBS World Highlight 30' Ⓡ The Promise 00' Ⓡ 50' Ⓡ Descendants of the Sun The Master of Revenge 00' Ⓡ Descendants of the Sun Marry Me, Mary! 12 23 17 10' Ⓡ 10' Ⓡ 10' Ⓡ Cool Kiz On The Block 10' Ⓡ Welcome Show Happy Together 1 24 18 30' Ⓡ 30' Ⓡ Five Enough 10 Drama Special 1 19 12 3 50' Ⓡ 2 40' Ⓡ Music Bank 40' Entertainment Weekly 11 12 10' Ⓡ The Wonders of Korea 1 The Return of Superman A 2 Star Date 00' Ⓡ The Master of Revenge 4 3 21 4 22 10' Ⓡ Immortal Songs 2 40' Ⓡ Music Bank A Safety First! 30' Ⓡ Gag Concert 00' Ⓡ A Beautiful Mind 20 50' Ⓡ The Return of Superman - Best Clip Two Days and One Night 3 4 10' Ⓡ 50' Ⓡ Marry Me, Mary! 3 10 30' Ⓡ Descendants of the Sun KBS WORLD E-Today 00' Ⓡ 5 20' Ⓡ 30' Ⓡ A Beautiful Mind 20' Ⓡ Hello Counselor 40' Ⓡ 50' Ⓡ Gag Concert - Best 50' Ⓡ Music Bank 20' Ⓡ Descendants of the Sun 10' Ⓡ KBS WORLD E-Today 2 20' Ⓡ Sweet Home, Sweet Honey 10' Ⓡ Gag Concert - Best 20' Ⓡ 20' Ⓡ 20' Ⓡ The Day The Sun Rises The Day The Sun Rises Drama Zone 40' Ⓡ 00' Ⓛ Music Bank Five Enough 5 The Day The Sun Rises The Return of Superman Kids Zone News Zone 4 30' Ⓡ The Return of Superman 10' Ⓡ Immortal Songs 2 40' Ⓡ Two Days and One Night The Human Condition 00' Documentary Zone 5 00' Ⓡ My Neighbor, Charles 30' Ⓛ KBS WORLD E-Today Entertainment Zone 6 KBS World TV Advertising Rates 7 50' Ⓡ Broadcasting Time Ads Star Date Five Enough 8 00:00-24:00 (24 hours) TV Spot S 9 20' Ⓡ A Beautiful Mind 40' Ⓡ Let's Go! Dream Team 2 A 11 KBS News 9 T 40' Ⓡ 20' Ⓡ Beauty Bible 2016 S/S 30' Ⓡ Sun 10' Ⓡ Descendants of the Sun 9 10' Ⓡ The Promise 20' Ⓡ KBS World Highlight 10' Ⓡ Gag Concert - Best 19 13 20' Ⓡ My Neighbor, Charles 10' Beauty Bible 2015 S/S 40' Ⓡ 7 8 Sat Let's Go! Dream Team 2 16 10 40' Ⓡ 11 22 16 Fri 00' Ⓛ 50' Ⓡ A Beautiful Mind 10 21 15 Thu 2 30' Ⓡ Gag Concert 5 Wed KBS News 9 Hello Counselor The Master of Revenge KBS WORLD E-Today 20' Ⓡ 20' Ⓡ Cool Kiz On The Block Welcome Show Tue 50' Ⓡ 1 KBS WORLD News Today 10' Ⓡ 30' Ⓡ Safety First! 50' Ⓡ The Promise 30' Ⓡ 30' Ⓡ The Promise KBS World Highlight 40' Ⓡ 50' Ⓡ Wang's Family 00' Ⓡ Mon 20 14 Five Enough Wang's Family The Promise 8 9 40' Ⓡ Beauty Bible 2016 S/S 10' Ⓡ The Promise 20' Ⓡ Two Days and One Night 30' Ⓡ 10' Ⓡ 3 Let's Go! Dream Team 2 Five Enough 50' Ⓡ 2 Drama Special 50' Ⓡ KBS World Highlight 00' Ⓡ Marry Me, Mary! 20' Ⓡ S HK P The Return of Superman 10' Ⓡ 10' Ⓜ KBS World Highlight 20' Ⓡ 20' Ⓡ S 00' Ⓛ 40' Ⓡ The Promise 30' Ⓡ The Day The Sun Rises 10' Ⓜ 10' Ⓡ My Neighbor, Charles My Lawyer, Mr. Joe The Master of Revenge A Welcome Show The Promise My Lawyer, Mr. Joe The Master of Revenge 12 11 30' Ⓡ 2 3 S 7 50' Ⓡ The Day The Sun Rises T 6 30' Ⓡ 30' Ⓡ My Neighbor, Charles Entertainment Weekly 30' Ⓡ 50' Ⓡ 30' Ⓡ 10 Sun 1 The Promise 8 Sat 00' Ⓡ Cool Kiz On The Block 50' Ⓡ 9 Fri 20' Ⓡ Gag Concert - Best Music Bank 31 Spring 2016 Thu KBS News Plaza 30' Ⓡ K Star Report 30' Ⓡ 30' Ⓡ Beauty Bible 2016 S/S Food Odyssey 30 Ads Spot Rate 15 seconds USD 250 20 seconds USD 300 30 seconds USD 375 60 seconds USD 600 Reference Ads Spot to be inserted between the programs