10+ - Finnpanel

Television viewing in Finland 2014
Tennispalatsi 20.1.2015
Lena Sandell
Daily viewing time (hrs;min)
200
3:02
3:04
180
160
140
100
80
60
40
20
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008).
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
0
1990
Min/day
120
2
Daily viewing time (minutes) by age groups
300
283
250
218
200
184
184
159
150
146
138
150
2013
2014
100
70
69
4-9
10-14
77
50
0
F10+
M10+
15-24
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.
25-34
35-44
45-64
65+
F25-44 M25-44
3
Most TV programmes are watched live, also in households with DVR or
IPTV
100%
90%
5%
3%
9%
5%
80%
70%
1-7 d timeshift
60%
vosdal*
50%
live
93%
40%
86%
30%
20%
10%
0%
All 10+
HH's with DVR or IPTV (10+)
Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 2014
* vosdal = viewed on same day as live
4
TV viewing including web TV:
• http://www.finnpanel.fi/en/tulokset/nettitv.php
• Weekly Results
• Top TV Content By Web TV Service
• Top TV Content By Channel
Example: Week 1/2015 top TV content by channel
Programme
Premiere Broadcast
(viewers)
Timeshift
Viewing+ Reruns
Web TV
Broadcast+ Web
TV Total
Web TV
Share
Stream Starts
YLE TV1
Uutisvuoto
Yle Uutiset
Urheiluruutu
587 000
421 000 11 000
1 019 000
1,1 %
17 000
897 000
9 000
5 000
911 000
0,5 %
6 000
815 000
14 000
1 000
830 000
0,1 %
1 000
MTV3
21 tapaa pilata
avioliitto
572 000
166 000 18 000
756 000
2,3 %
39 000
Vain hyviä
uutisia
235 000
379 000
2 000
616 000
0,3 %
3 000
335 000
223 000 20 000
579 000
3,5 %
34 000
829 000
471 000 55 000
1 356 000
4,1 %
122 000
The Voice of
Finland
545 000
294 000 36 000
875 000
4,2 %
88 000
Suomen huutokauppakeisari
113 000
278 000
392 000
0,3 %
3 000
Rouva Ministeri
Nelonen
Loirinuotiolla
Source: Finnpanel Oy (4+), web tv viewing: comScore
1 000
Example: Week 1/2015 top TV content by web tv service
Programme
Premiere
Broadcast
Rating)
Timeshift
Viewing+ Reruns
Web TV
Broadcast+
Web TV Total
Web TV Share
Stream Starts
Areena
Ryhmä Hau
Syke
Kimmo
34 000
13 000
73 000
119 000
60,8 %
118 000
292 000
461 000
62 000
815 000
7,6 %
108 000
181 000
240 000
49 000
470 000
10,5 %
75 000
184 000
72 000
21 000
277 000
7,6 %
32 000
335 000
223 000
20 000
579 000
3,5 %
34 000
301 000
126 000
18 000
445 000
4,1 %
23 000
829 000
471 000
55 000
1 356 000
4,1 %
122 000
545 000
294 000
36 000
875 000
4,2 %
88 000
21 000
40 000
14 000
75 000
18,3 %
34 000
Katsomo
Kosto
Rouva Ministeri
Emmerdale
Ruutu
Loirinuotiolla
The Voice of
Finland
Devious Minds
Source: Finnpanel Oy (4+). Web tv viewing: comScore
Jaksoilla keskimäärin
yli 900 000
katsojaa
(tv+Yle Areena)
Ensimmäisen kauden
tavoittavuus
2,9 miljoonaa
yli 10-v suomalaista (=
59 %)
Areenakatselun
osuus 13 % ja
ennakkokatselu
suurta (vuonna 2014)
FB-faneja
yli 22 000
Lähde: Yle Julkaisut Asiakkuus
TV-mittaritutkimus, Finnpanel Oy/Yle EM&AH
DaX, comScore/Yle AH
Facebook
Which devices do you use to watch web tv content?
% total hh’s
100
2011
2012
80
2013
60
2014
60
40
22
20
5
1
5
20
2
0
Source: Finnpanel, TV households in Finland
9
Areena, Katsomo and Ruutu 2014: in average 41 million monthly starts
60
Total stream starts (Million)
51,1
48,4
50
48,1
44,7
40,9
40
38,0
36,1
38,3
39,2
35,8
35,6
33,3
2011
2012
30
2013
2014
20
10
0
Jan
Feb
March
April
May
June
July
Aug
Sept
Source: Web statistics from Yle (comScore), MTV Oy (comScore) and Nelonen Media (Drupal/comScore).
Oct
Nov
Dec
10
2014: All time high number of TV sets in Finnish Households
No. of TV sets
2010
2011
2012
2013
2014
4 180 000
4 131 000
4 135 000
4 380 000
4 658 000
% TV HH’s
100
80
Catode ray tube (CRT)
60
Flat screen
40
Flat screen with HD
ready or Full HD*
20
0
Feb May Aug Nov Feb May Aug Nov Feb May Aug Nov Feb May Aug Nov Feb Aug Feb Aug Feb Aug
'08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '13 '13 '14 '14
25 % (TV HH’s) has HD tuner, internet-TV at 9 % of TV HH’s.
Source: Finnpanel, TV households in Finland
2014: What kind of equipment is connected to your TV set?
% all HH’s
100
80
60
47
45
40
29
18
20
20
21
17
5
2
0
Ordinary settop box
Tv-game
console
DVD player Blu-ray-player Home theater
equipment
Source: Finnpanel, TV households in Finland
Video tape
recorder
Mediaplayer
PC
Other
12
Channel share (%)
2014 (main media companies/share):
Yle 44,1 %
MTV 27,9 %
Nelonen Media 15,1 %
SBS Discovery Television 5,2 %
Fox 3,6 %
30
26,4
25
20
15
2014
17,4
13,3
10
8,1
5,1
5
2013
2,5
3,4
1,9
1,9
3,4
0,1
0,7
3,8
3,6
3,5
2,8
1,2
0,4
0,4
0
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).
*Hero from 10.11.-14
13
Top series 2014
Programme
Channel
Rating (000)
(ave episode rating)
Putous (kevät)
MTV3, Ava
1852
8
Vain elämää
Nelonen
1468
8
Putous (syksy)
MTV3, Ava
1279
8
Tanssii Tähtien Kanssa
MTV3
1119
10
Maajussille morsian
MTV3, Ava
1100
12
Uutisvuoto
Yle TV1
1081
35
Posse
MTV3
981
12
Tähdet, tähdet
MTV3, Ava
947
8
YleLeaks
Yle TV1
817
34
Salatut elämät
MTV3, Ava
781
185
Syke
Yle TV2
748
10
The Voice of Finland
Nelonen
741
17
Akuutti
Yle TV1
722
29
Kotikatsomo: Kansanmies
Yle TV1
684
6
Jäämeri 30 päivässä
Yle Teema
680
10
No. of episodes
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.Sum of premiere broadcast and its reruns 7 d after the premiere broadcast.
Recurrent programmes (excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 3 minutes).
14
Putous kausi 5
Katsotuin Putouskausi
Katsotuin viihdeohjelma 2014
3,8 miljoonaa (79 %) seurasi
Keskikatsojamäärä 1,83 milj. / jakso
Lauantain lähetys 1,44 milj.
Yli 4 milj.
käynnistystä
37 000
twiittiä
226 000
seuraajaa
Lähde: Finnpanel TV-mittaritutkimus, comScore DAX
Tavoitti Nelosella 3,7
miljoonaa suomalaista
(76 %)
Päälähetyksen
keskikatsojamäärä
1 000 000 (10+)
Pikauusinnat su ja ti
keskikatsojamäärä (yht)
469 000 (10+)
Uusi katsojaennätys
Nelosen historiassa,
Loirin jakson ensiesitys
19.9.
1 115 000 (10+)
Yli 9 miljoonaa
videokäynnistystä
Kokonaisten jaksojen
käynnistykset yht. 2,3
miljoonaa
FB-fanit
yli 167 000
30 400 twiittiä
(144 000 retwiittiä)
Top programmes 2014
Title
Channel Day Date Time
Rating
Rating %
Itsenäisyyspäivän vastaanotto
YLE 1
Sat 6.12. 18:15
2 147 000
45
Yle Uutiset
YLE 1
Sat 6.12. 20:30
2 080 000
43
Sotshin olympiakisat: 9. kilpailupäivä
YLE 2
Sun 16.2. 18:46
1 784 000
37
Sotshin olympiakisat: 15. kilpailupäivä
YLE 2
Sat 22.2. 17:00
1 761 000
37
Jääkiekon MM-kisat: Loppuottelu
MTV3
Sun 25.5. 21:51
1 717 000
36
Putous
MTV3
Sat 25.1. 19:27
1 608 000
33
Sotshin olympiakisat: 14. kilpailupäivä
YLE 2
Fri 21.2. 14:00
1 469 000
31
Kymmenen Uutiset
MTV3
Sun 25.5. 22:37
1 469 000
31
Linnan jatkot
YLE 1
Sat 6.12. 22:15
1 394 000
29
Sotshin olympiakisat: Avajaiset
YLE 2
Fri 7.2. 18:12
1 329 000
29
Source: Finnpanel Oy, TAM, Population 10+ y.
Best performance / programme title.
17
2014: Year of entertainment and sports
•
•
•
•
•
Year of big sports events
Average daily viewing time 3 hrs – weekly 21 hrs
More TV sets than ever before
Starts increased 50 % for Areenan, Katsomon and Ruutu
The most popular TV contents attract millions of viewers
- but behind top ratings there are thousands of different viewing habits
More information at
www.finnpanel.fi
TV viewing 2014
Daily viewing time (hrs;min)
200
3:02
3:04
180
160
140
100
80
60
40
20
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008.
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
0
1990
Min/vrk
120
21
Daily viewing time (min) by age groups
300
283
250
218
Min/vrk
200
184
184
184
177
159
150
138
175
148
146
150
2012
2013
2014
100
70
69
77
50
0
Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing.
22
Children and young adult’s tv viewing
120
100
Min/vrk
80
1:32
1:17
1:10
1:09
1:02
60
2012
2013
2014
40
20
0
4-9
10-14
Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing.
15-24
F15-24
M15-24
23
0200 - 0214
0245 - 0259
0330 - 0344
0415 - 0429
0500 - 0514
0545 - 0559
0630 - 0644
0715 - 0729
0800 - 0814
0845 - 0859
0930 - 0944
1015 - 1029
1100 - 1114
1145 - 1159
1230 - 1244
1315 - 1329
1400 - 1414
1445 - 1459
1530 - 1544
1615 - 1629
1700 - 1714
1745 - 1759
1830 - 1844
1915 - 1929
2000 - 2014
2045 - 2059
2130 - 2144
2215 - 2229
2300 - 2314
2345 - 2359
2430 - 2444
2515 - 2529
Rating /quarter hour
Co-viewing at weekends
2500000
Share of coviewing over 40 %
All 10+
2000000
Co-viewing 10+
1500000
1000000
500000
0
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.
24
Min/day
TV viewing by month
260
240
220
200
180
160
140
120
100
80
60
40
20
0
2014: Sotshi
Olympics
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.
2014: Football
WC
2012
2013
2014
25
TV viewing intrests also users of Internet services
140
TV-viewing
120
Min/day
100
80
60
117
107
103
107
40
70
20
0
2014
2014
2014
2014
2014
10-44
Areena,Katsomo or
ruutu 10-44
Youtube10-44
FB 10-44
Netflix 10-44
Source: Finnpanel Oy, TAM, using at least once a week.
26
Weekly reach (%) 10+
100
2012
2013
92
2014
90
81
80
76
76
74
70
61
%
60
50
51
47
51
48
47
43
43
40
33
30
20
10
17
8
3
5
4
7
0
Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing. At least 1 minute viewing.
AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV’s channel frequency, *Hero launched 10.11.-14.
27
Weekly reach (%) 25-44
100
2012
2013
93
2014
90
80
80
70
67
66
56
60
%
75
73
56
52
46
50
40
50
37
37
33
30
20
20
10
8
3
10
6
5
0
Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing. At least 1 minute viewing.
AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV’s channel frequency, *Hero launched 10.11.-14.
28
Weekly reach of total television is 92 %
100
92
86
90
weekly reach %
86
daily reach %
81
80
73
70
57
%
60
59
50
56
47
44
40
30
23
17
20
10
0
TotalTV
MTV total
Yle total
Nelonen Media
total
SBS Discovery
Television
Source: Finnpanel Oy, TAM (population: 10+ years), 2014. From 10.11.-14 Hero is included in Nelonen Media.
FOX
29
TV reaches over half million 15-24 yr. olds
90
80
weekly reach %
79
68
70
62
59
60
46
42
%
50
daily reach %
40
32
30
32
26
23
20
13
9
10
0
TotalTV
MTV total
Nelonen Media
total
Source: Finnpanel Oy, TAM (2014), From 10.11.-14 Hero is included in Nelonen Media.
Yle total
SBS Discovery
Television
FOX
30
Most TV programmes are watched live even in households with
DVR or IPTV
100%
90%
5%
3%
9%
5%
80%
70%
1-7 d timeshift
60%
vosdal*
50%
live
93%
40%
86%
30%
20%
10%
0%
All 10+
HH's with DVR or IPTV (10+)
Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 2014
* vosdal = viewed on same day as live
31
News, Current affairs and Sport programmes are viewed live
tsv
live
100 %
90 %
80 %
70 %
60 %
50 %
40 %
98
97
97
90
89
87
85
83
83
76
73
30 %
20 %
10 %
0%
Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds.
32
Share of time shifted viewing (%) 2014
350
300
5%
time-shift
Live
250
Min/day
7%
200
7%
8%
6%
14 %
11 %
10 %
150
100
9%
11 % 13 %
9%
8% 9%
50
0
Source: Finnpanel Oy, TAM, incl. guests.
33
Channel share (%), total day
2014 (main media companies/share):
Yle 44,1 %
MTV 27,9 %
Nelonen Media 15,1 %
SBS Discovery Television 5,2 %
Fox 3,6 %
30
26,4
25
20
15
2014
17,4
13,3
10
8,1
5,1
5
2013
2,5
3,4
1,9
1,9
3,4
0,1
0,7
3,8
3,6
3,5
2,8
1,2
0,4
0,4
0
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).
*Hero from 10.11.-14
34
Channel share (%), prime time (18-23)
25
22,7
22,1
2012
20
2013
2014
15
12,4
10,0
10
5,7
5
2,9
3,7
2,0
2,1
2,2
0
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).
*Hero from 10.11.-14
3,3
2,7
0,1
0,7
3,0
1,1
0,3
2,8
0,2
35
Chennale share (%), 25-44, total day
25
2012
20
2013
17,2
2014
15
13,5
11,6
10,5
10
7,9
4,8
5
5,5
3,9
2,9
1,6
1,2
0
Source: Finnpanel Oy, TAM (population: 25-44 years, timeshift and guest viewing included).
*Hero from 10.11.-14
5,3
5,2
4,4
0,1
0,8
2,0
0,9
0,8
36
Channel share (%), 25-44, prime time (18-23)
25
21,5
2012
20
2013
2014
15
13,8
11,5
10
9,4
8,9
5,5
5
3,0
1,6
3,3
5,1
4,2
1,2
0,2
0,8
4,2
2,8
1,8
0,6
0,5
0
Source: Finnpanel Oy, TAM (population: 25-44 years, timeshift and guest viewing included).
*Hero from 10.11.-14
37
Daily viewing for commercial channels is over 1,5 hrs/day
hrs:min
1:32
1:24
2013:
National
Geographic
2014:
Hero
2012:
FOX
2005:
MTV3
Nelonen
Sub
MusicTV
Urheilukanava
The Voice
The Discovery
Channel
2005
2006
2009:
Liv
2008:
Ava,
TV5
SuomiTV
2007:
JIM
2007
2008
2009
2010
2011
Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008
Commercial channels = selling air time in Finlandt, 24 ch. (y. 2013), 18 ch. (y. 2014).
2012
2013
2014
38
Commercial channel share (%), 2014
10+
25-44
MTV3
Sub
0,8
0,8
2,5
1,1
0,4
Ava
0,7
1,3
7,3
3,0
MTV pay
7,9
Nelonen
0,6
6,9
0,2
34,7
0,6
25,8
7,8
Liv
0,2
5,6
*Hero
6,6
6,9
Nelonen pay
11,9
8,2
3,4 3,9
TV5
Kutonen
10,1
16,1
Jim
4,3
17,4
3,3
Discovery
FOX
MusicTV
National Geographic
Source Finnpanel Oy, TAM. Timeshift and guest viewing included.
Commercial channels = selling air time in Finland, 18 ch. (y. 2014). *Hero started 10.11.-14.
39
Finns watch 31 ads per day in average
40
35
35
35
33
31
30
30
27
24
Ads/day
25
19
20
2014
15
10
5
0
10+
15-24
Source: Finnpanel Oy, TAM 2014.
Commercial national spots in Finland.
DVR (Digital Video Recorder), IPTV (IPTV-reception)
25-44
M25-44
F25-44
4-44
45+
DVR/IPTV
10+
40
Pay TV penetration in Finland
% of TV HH’s
50
40
August 2014: 750 000 HH’s
30
20
10
0
Source: Finnpanel, TV households in Finland n= approx 1500 /questionnaire, since 2012/1 n= approx 3000, since 2013/1 n=approx 3400
41
Pay TV share of total viewing 2014
350
Other TV
Pay-tv
5%
300
6%
Min/day
250
200
7%
7%
5%
10%
10%
150
11%
100
21%
12%
9%
50
0
10+
F10+
M10+
4-9
10-14 15-24 25-44 45-64
65+
4-44
45+
Source: Finnpanel Oy, TAM, guests and time shifted viewing included.
Pay-tv channels: Animal Planet, BBC Entertainment, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, Discovery, Disney Channel, Disney XD, Eurosport,
Foreign satellite –channel group, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1-2, National Geographic,
Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro (1-8), SVT Eu, SVT1 (Sweden), SVT2 (Sweden),TV4 (Sweden), URHOtv, Viasat Movie channels, Viasat
Other channels
42
Pay TV share of total viewing 2014
Children 4-9
Men 10+
10
21
79
Pay TV
90
Other TV
Top 3 pay-tv channels:
MTV Juniori, Nelonen Nappula, Disney Channel
Source: Finnpanel Oy, TAM (timeshift and guest viewing included).
Pay TV
Other TV
Top 3 pay-tv channels:
MTV MAX, Eurosport, MTV Sport 1
43
Number of channels viewed 2010 and 2014
Weekly
2010
Daily
2014
12
2010
12
11,0
9,9
10
8
7,3
2014
10,1
9,8
10
8
6,9
6,3
6
6
4
4
2
2
0
0
4-9
10-14 15-24 25-44 45-64
Source: Finnpanel Oy, TAM.
65+
10+
5,8
5,5
4,9
3,5
5,2
3,6
2,9
4-9
10-14 15-24 25-44 45-64
65+
10+
44