2013 - Finnpanel

Television viewing in Finland 2013
Tennispalatsi 23.1.2014
Lena Sandell
Daily viewing time (hrs;min)
200
3:03 3:02
2:58
180
2:49
2:48
160
2:21
140
120
1:44
100
80
60
40
20
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008.
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
0
Daily viewing time (min)
Other usage of TV set*
Dvd, Blu-ray, VHS
TV-viewing
200
180
6
5
5
9
5
176
178
178
183
182
2009
2010
2011
2012
2013
13
4
160
140
120
100
80
60
40
20
0
* Other usage of TV set: eg. timeshift 7+ days, VOD eg Netflix, games (partly ), other usage of smart-tv or peripheral
equipment via TV set , non-referenced tv-channels from playback device
Source: Finnpanel Oy, TAM (population: 10+ years)
Daily viewing time (hrs;min) by age groups
300
4:42
250
3:36
200
2:32
2012
2:17
150
2013
100
1:11
1:13
1:19
50
0
4-9
10-14
15-24
Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing.
25-34
35-44
45-64
65+
4
TV viewing of active* users of some internet services
10─44y: Average daily TV viewing 1:56 (2013)
1:47
1:50
1:48
2013
2013
2013
Areena, Katsomo or Ruutu 10-44
Youtube 10-44
Facebook 10-44
* Using at least once a week
Source: Finnpanel , TAM, min/day
5
Second Screen: How often do you use internet via
computer, tablet or smartphone while watching TV?
11%
6%
23%
30%
6%
Almost always
13%
Often
26%
32%
24%
35%
25%
18%
31%
7%
13%
< 35 years
35-54 years
55+ years
Sometimes
Rarely
Never
Source: MC-Info & Cint-paneelit, MTV Oy Liikkuva kuva –tutkimukset, internet users 15-64 years
Weekly reach of total television is 92 %
100
90
87
weekly reach %
85
daily reach %
81
80
70
60
58
59
50
55
48
45
40
30
23
18
20
10
0
MTV total
Yle total
Source: Finnpanel Oy, TAM (population: 10+ years), 2013.
Nelonen Media
total
SBS Discovery
Television
FOX
Channel shares (%)
2013 main media companies :
30
Yleisradio
MTV
Nelonen Media
SBS Discovery Television
26,0
25
19,0
20
15
2013
11,9
8,8
10
5
2012
42,0 %
29,7 %
15,4 %
5,4 %
5,1
2,6
1,5
3,7
1,9
3,2
3,6
2,7
0,6
3,7
3,3
1,2
0,6
0,4
0
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest
viewing included)
*AVA expanded to terrestrial 1.2. -12.
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
8
Daily viewing time to commercial channels is increasing
1:36
1:24
2013: National Geographic
2012: FOX,
Kutonen
2005:
MTV3
Nelonen
Sub
MusicTV
Urheilukanava
The Voice
The Discovery
Channel
2005
2009: Liv
2008: Ava, SuomiTV, TV5
2007: Jim
2006
2007
2008
2009
2010
2011
Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008
Commercial channels = selling air time in Finland
2012
2013
Most TV programmes are watched live even in households with
DVR or IPTV
100%
4%
3%
9%
5%
80%
1-7 vrk timeshift
vosdal
60%
93 %
40%
live
87 %
20%
0%
10+
Source: Finnpanel Oy, TAM. Timeshift and guest viewing included. 2013.
HH's with DVR or IPTV
DVR and IPTV HH’s: News, Current affairs and Sport programmes are viewed live
Jääkiekon MM-kisat 2%, Itsenäisyyspäivän
juhlavastaanotto 3 %
timeshift
Putous and The Voice of
Finland approx. 25-27 %
live
100 %
90 %
80 %
70 %
60 %
50 %
40 %
98
97
96
90
89
30 %
20 %
10 %
0%
Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds, 2013
87
84
84
84
81
74
One third of TV households have pay-TV, and in these households
viewing to pay-TV channels is 18 %
Viewing to pay-TV channels in pay-TV households:
Children 4-14 yrs: 36 %
Men: 21 %
Top channels:
MTV Juniori
Disney Channel
Nelonen Nappula
Top channels:
MTV MAX
Eurosport
Discovery
Source: Finnpanel Oy, TAM 2013. Timeshift and guest viewing included.
Top recurrent programmes 2013
Title
Channel
Average rating
No. of episodes
Putous
MTV3
1 262 000
8
Tanssii Tähtien kanssa
MTV3
1 035 000
10
Pirunpelto
Yle TV2
994 000
6
Tangomarkkinat
Yle TV1
857 000
3
Taivaan tulet
Yle TV2
853 000
11
Vain elämää
Nelonen
816 000
8
MTV3
775 000
170
The Voice of Finland
Nelonen
724 000
17
Uutisvuoto
Yle TV1
704 000
34
Yle Uutiset
Yle TV1
690 000
365
Salatut elämät
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.
Recurrent programmes (excl. Reruns, sports events, programmes aired less than 3 times, programmes shorter than 3 minutes).
• Some examples of successful crossmedia programmes …
Docventures toi uutta yleisöä ja piti
otteessaan 12 viikkoa
Suomalaisista
67 % kuullut
Docventuresista
Kaksi Kultaista
Venlaa:
mm. Vuoden
tv-teko
Uutta yleisöä Ylelle
ja dokumenteille
Loi ilmiöitä ja
puheenaiheita:
Lihaton lokakuu,
Liity heti kirkkoon
Livetapahtumia:
Leffapiknik
Docventures
Yle Puheen
ladatuimpia
radiosisältöjä
Yli 60 000 FBtykkääjää
Ohjelmat tavoittivat yht.
1,8 miljoonaa yli 10v
suomalaista (=37 %)
Nettisisällöillä vieraili
keskim. 72 000
eri selainta / vko
Yle Julkaisut - Asiakkuus
Areenakatselun
osuus jopa 20 %
Lähteet: Tv-mittaritutkimus/Finnpanel Oy,
ComScore/Stream Sense, TNS Gallup ja Yle
Docventures oli transmediainen
(Mistä seurannut, maininnat %, alle ja yli 45-v)
Alle 45-v. (n=813)
8
Yli 45-v. (n=312)
0 3 20
1
14
12
42
3
4
7
8
69
7
19
Televisiosta
Yle Areenasta
Radiosta (myös nettiradio)
Lehdestä
Twitteristä
Facebookista
Muualta internetistä
Muualta
Yle Julkaisut - Asiakkuus
Lähteet: Yle/NL ja AH, TNS Gallup
Ennätysten ilta 13.9:
Julkkis Big Brother alkaa!
620 000 freekäynnistystä
Katsomossa
Ohjelman
keskikatsojamäärä
817 000
355 000
eri kävijää
sivustolla
22 000 twiittiä
Lähde: Finnpanel TV-mittaritutkimus 3.9.-13.10.2013, 10+ v. lopullisin luvuin
Comscore Dax käynnistysten määrä ilmaissisällöt, sosiaalisen median luvut MTV MEDIA #SocialTV HQ
0
20:30
20:32
20:34
20:36
20:38
20:40
20:42
20:44
20:46
20:48
20:50
20:52
20:54
20:56
20:58
21:00
21:02
21:04
21:06
21:08
21:10
21:12
21:14
21:16
21:18
21:20
21:22
21:24
21:26
21:28
21:30
21:32
21:34
21:36
21:38
21:40
21:42
21:44
21:46
21:48
21:50
21:52
21:54
21:56
21:58
22:00
22:02
22:04
22:06
22:08
22:10
22:12
22:14
22:16
22:18
22:20
22:22
22:24
22:26
22:28
22:30
22:32
22:34
22:36
22:38
22:40
22:42
22:44
22:46
22:48
22:50
22:52
22:54
22:56
22:58
23:00
23:02
23:04
23:06
23:08
23:10
23:12
23:14
23:16
23:18
23:20
23:22
23:24
23:26
23:28
23:30
Julkkis Big Brother alkaa!
3.9.2013
Katsojamäärä
(000) per min
Ohjelman katsojamäärä (000) 4+ v.
1200
Lähde: Finnpanel TV-mittaritutkimus 3.9. 4+ v. lopullisin luvuin
ja Twitter #bbsuomi (kaikki twiitit, jotka sisältävät #bbsuomi tagin)
Twitter
Twiitit
per min
Mainoskatkot (000)
Kai Merilä ja Matti
Nykänen
Andy McCoy
600
1000
500
800
400
600
300
400
200
200
100
0
Kultainen Venla -gaalan
palkinnot: paras realityohjelma
ja
yleisöäänestyksen paras
esiintyjä
FB-fanit
81 600
Yli 45 000
twiittiä
Päälähetys
Jimillä
155 000
Ohjelma tavoitti
kaiken kaikkiaan
1 504 000
Joulumaraton
Jimillä
(tavoittavuus)
360 000
Jaksojen ja klippien
käynnistyksiä Ruudussa
yhteensä 682 000
Web-TV services Areena, Katsomo and Ruutu: on average 27 million
monthly starts
Million starts
40
33,8
35
30
25
27,5
27,5
26,7
29,4
26,7
33,5
31,1
21,5
24,4
20,8
20,7
20
2011
2012
15
2013
10
5
0
Source: YLE, MTV Oy and Nelonen Media (free to air content from TV1, TV2, Teema, Fem, MTV3, Sub, AVA, Nelonen, JIM and Liv)
20
October 2013: majority of MTV, Nelonen Media, and Yle video content
is watched via TV set.
Min/day
250
1%
Areena+Katsomo+Ruutu
Tv (Yle, MTV, Nelonen Media)
200
2%
150
3%
3%
3%
6%
100
50
3%
6%
12%
4-9
10-14
15-24
0
4+
M 4+
W 4+
Source: Finnpanel , TAM Panel Survey week 44/2013.
25-44
45-64
65+
21
Finnish TV landscape in 2003 and 2013
TV sets
Free-tv channels
2003
2013
3 544 000
4 400 000
4
13
DVR’s and recording TV sets
-
34 %
-
9%
101 000
746 000
Broadband
16 %
84 %
Population viewing TV via PC
3%
44 %
Daily viewing time (hrs:min)
2:53
3:02
IPTV
Pay-TV subsribers
Source: Finnpanel, Establishment Survey and TAM.
22
Top programmes in 2013
Title
Channel
Day
Date
Tim
Rating
Rating %
Yle Uutiset
TV1
Fri
6.12.
20:30
1 980 000
41 %
Itsenäisyyspäivän juhlavastaanotto
TV1
Fri
6.12.
18:34
1 947 000
41 %
Yle Uutiset
TV1
Fri
6.12.
18:30
1 871 000
39 %
Yleisurheilun MM
TV2
Sat
17.8.
16:47
1 508 000
32 %
Putous
MTV3
Sat
23.2.
19:29
1 432 000
30 %
Jääkiekon MM-kisat: Venäjä Suomi
MTV3
Fri
10.5.
21:53
1 379 000
29 %
TV1
Fri
6.12.
21:31
1 347 000
28 %
Jääkiekon MM-kisat: Latvia - Suomi MTV3
Tue
14.5.
21:00
1 331 000
28 %
Jääkiekon MM-kisat: Pronssiottelu
MTV3
Sun
19.5.
18:26
1 249 000
26 %
Kymmenen Uutiset
MTV3
Tue
14.5.
21:44
1 242 000
26 %
Itsenäisyyspäivän jatkot
Source: Finnpanel Oy, TAM, Population 10+y .
Best performance / programme title
23
2013 – a good year for TV
•
•
•
•
Average daily viewing time 3 hrs – weekly 21 hrs
Finnish households have more TV sets than ever
Web-tv starts increased by 15 %
The most popular TV contents attract millions of viewers
- but behind top ratings there are thousands of different viewing habits
More information on viewing
Average weekly reach (%) by channel 2013
100
90
80
70
%
60
50
82
77 76 75
2012
63
2013
51 51 49
48 47
40
30
43 41
33
21
20
10
10
0
Source: Finnpanel Oy, TAM, 10+ yrs. incl. timeshift viewing.
Reach criteria 1 minute.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
9
6
3
Average weekly reach(%) by channel, 25-44
100
90
80
70
60
83
77
2012
74
2013
70 70
57 56
53 53
% 50
40
30
20
10
0
Source: Finnpanel Oy, TAM, 10+ yrs. incl. timeshift viewing.
Reach criteria 1 minute.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
45 43
39
33
25
12 10
8
4
TV weekly reach for 15-24 yrs: 79 %
80
71
weekly reach %
70
65
daily reach %
59
60
50
40
46
36
35
28
30
23
20
15
11
10
0
MTV total
Nelonen Media total
Source: Finnpanel Oy, TAM, incl. timeshift viewing, 2013.
Reach criteria 1 minute.
Yle total
SBS Discovery Television
FOX
Channel share (%) for average day
30
26,0
2012
25
19,0
20
15
2013:
Yle total. 42,0 %
MTV total. 29,7 %
Nelonen Media total 15,4 %
SBS Discovery Television total 5,4 %
11,9
8,8
10
5
2013
5,1
2,6
1,5
3,7
1,9
3,2
3,6
2,7
0,6
3,7
3,3
1,2
0,6
0,4
0
Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
29
Channel share (%) for prime time (18-23)
25
22,6
22,2
2012
20
2013
15
11,5
10,8
10
5,9
5
3,3
1,8
2,0
2,4
3,4
3,3
2,6
0,5
3,0
1,1
0,4
3,0
0,3
0
Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
30
Channel share (%) on average day, 25-44
25
2012
19,4
20
2013
15
12,6
10,3
10,4
10
8,3
5,7
5,5
5,3
4,2
5
1,7
3,4
2,7
0,9
5,0
2,1
0,8
1,1
0,7
0
Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
31
Channel share (%) for 25-44, prime time (18-23)
25
23,1
2012
20
2013
14,9
15
10
9,1
9,9
8,4
5,5
5
1,8
2,9
1,2
3,8
4,8
3,8
0,7
4,5
1,6
2,6
0,8
0,5
0
Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests.
AVA expanded to terrestrial 1.2. -12
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
32
Commercial viewing time is increasing
10+
25-44
Min/day
120
120
100
100
80
80
60
60
40
40
20
20
0
0
Source: Finnpanel, TAM, incl. timeshift and guest viewing.
Commercial channels = selling air time in Finland.
Commercial
channels 2009
Commercial
channels 2013
Yle total 2009
Yle total 2013
33
Commercial channel share (%) 10+
2013
2012
MTV3
Sub
1,3
1,0
4,2
1,6
1,1
2,3
6,4
0,9
4,5
38,4
6,3
Ava
0,8 0,1
6,3
6,7
1,1
5,2
MTV pay
Nelonen
35,9
Jim
Liv
6,1
Nelonen Media pay
TV5
16,7
9,7
11,0
17,4
Kutonen
Discovery
4,2 3,0
4,4 3,5
FOX
MusicTV
National Geographic
Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing.
Commercial channels = selling air time in Finland.
National Geographic since 30.9.-13.
Commercial channel share (%) 25-44
2012
MTV3
2013
Sub
Ava
1,8
7,0
2,4
0,9
5,2
1,0
1,5
2,9
4,6 1,0
29,4
0,1
MTV pay
7,0
1,1 7,5
Nelonen
27,4
Jim
Liv
7,7
Nelonen Media pay
13,1
5,9 7,7
11,8
TV5
Kutonen
19,6
4,3 3,0
17,8
4,4
3,8
Discovery
FOX
MusicTV
Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing.
Commercial channels = selling air time in Finland.
National Geographic since 30.9.-13.
National
Geographic
Finns watch 32 ads per day in average
40
36
35
36
33
32
31
29
30
25
Ads/day
25
21
20
ads/day
15
10
5
0
10+
15-24
25-44
Source: Finnpanel Oy, TAM 2013.
Commercial national spots in Finland.
DVR (Digital Video Recorder), IPTV (IPTV-reception)
M25-44
W25-44
4-44
45+
DVR/IPTV
10+
13 % of total viewing is time shifted in DVR- or IPTV-hh’s
4,8 %
8,5 %
live
vosdal*
tsv 1-7 days
87%
Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing, 2013. IPTV- and DVR-households.
*Vosdal=viewed on same day as live
Share of time shifted viewing (%) 2013
350
300
4%
tsv
live
250
Min/day
7%
200
7%
8%
6%
13 %
11 %
150
100
50
0
Source: Finnpanel Oy, TAM, incl. guests.
9%
7 % 10 %
11 %
11 % 12 %
10 %
Share of time shifted viewing (%) 2013, by channel
60
Average tsv 7 %.
50
5%
Min/day
40
7%
30
6%
tsv
20
live
11 %
12 %
10
9%
11 %
0
Source: Finnpanel Oy, TAM, incl. guests
13 %
8% 7% 8%
7%
6% 9%
4%
Share of time shifted viewing (%) 2013, 25-44
60
Average tsv 11 %.
50
tsv
live
Min/vrk
40
12 %
30
20
13 %
8 % 10 %
13 %
10
10 % 15 %
0
Source: Finnpanel Oy, TAM, incl. guests
16 %
10 %
9 % 10 % 9 %
7 % 13 %
5%
Number of channels viewed 2013
Weekly
12
Daily
12
11,0
10,3
10
7,7
8
9,9 10,1
7,7
10
8
6,5
6
6
4
4
2
2
0
0
4-9
10-14 15-24 25-44 45-64
Source: Finnpanel Oy, TAM.
65+
10+
5,8
5,1
3,7
5,4
5,3
65+
10+
3,9
3,0
4-9
10-14 15-24 25-44 45-64
0
1998
1999
2000
2001
2002
2003
2004
Feb 05
May 05
Aug 05
Nov 05
Feb 06
May 06
Aug 06
Nov 06
Feb 07
May 07
Aug 07
Nov 07
Feb 08
May 08
Aug 08
Nov 08
Feb 09
May 09
Aug 09
Nov 09
Feb 10
May 10
Aug 10
Nov 10
Feb 11
May 11
Aug 11
Nov.11
Feb.12
Aug.12
Feb.13
Aug.13
Pay TV penetration in Finland
% of TV HH’s
35
August 2013: 737 000 HH’s
30
25
20
15
10
5
Source: Finnpanel, TV households in Finland n= approx 1500 /questionnaire, since 2012/1 n= approx 3000, since 2013/1 n=approx 3400
42
Pay TV share of total viewing 2013
350
Pay-TV
6%
300
7%
Min/day
250
200
8%
8%
5%
11%
11%
150
12%
24%
100
16%
9%
50
0
10+ W10+ M10+
4-9
10-14 15-24 25-44 45-64 65+
4-44
45+
Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing.
Pay-TV channels: Animal Planet, BBC Entertainment, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, Discovery, Disney Channel,Disney XD, Eurosport,
Foreign satellite –channel group, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1, MTV Sport 2, National
Geographic, Nelonen Maailma, Nelonen Nappula,Nelonen Prime, Nelonen Pro 1, Nelonen Pro 2,SVT Eu,SVT1 (Sweden),SVT2 (Sweden), TV4 (Sweden) , URHOtv,
Viasat Movie channels, Viasat Other channels
No. of TV sets in Finland 2011─2013
5000
4500
2011
2012
4131
4135
2013
4000
1000
3500
4380
3000
2500
2000
1500
1000
500
0
TV sets
Source: Finnpanel, Establishment Survey.
44
To watch TV, which devices are used in your HH?
% hh’s
100
90
80
70
60
50
40
30
20
10
0
90
94
Source: Finnpanel, Establishment Survey.
2012
2013
43
49
41 44
14
8
10
4
1
1
45
Televisions, tablets, laptops and PC’s in Finland
% hh’s
100
90
90
94
80
80
66
70
83
69
60
2012
50
2013
40
30
16
20
8
10
0
TV set
Source: Finnpanel, Establishment Survey.
Tablet
Laptop
Computer
46