docWellendorff Golden Angel Event at O.C. Tanner
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Wellendorff Golden Angel Event at O.C. Tanner
!DVERTISING3UPPLEMENT *%7%,2930%#)!, 4HESECRETSOF7ELLENDORFF'ERMANYSFINESTJEWELER !&AMILY "USINESS$RIVEN "Y6ALUES /#4ANNER0RAISESA,ONG,ASTINGAND 0ROSPEROUS2ELATIONSHIP 6UBIKFXeler was first to wFMDPNF8FMMFOEPSGGUP 641"(&4 4HE4ALEOFTHE'OLDEN!NGEL 5IFTFDSFUT PG8FMMFOEPSGG (FSNBOZT finest jeXFMFS 1"(&4 5IFESBNBUJDTUPSZBCPVUXIBUIBQQFOFEUP BTFUPG8FMMFOEPSGGKFXFMSZHJWFOBTBQSFTFOU 1"(&4 ,QYLWDWLRQ *ROGHQ$QJHO(YHQW 6DWXUGD\-XQH EHWZHHQSPDQGSP 2&7DQQHU (6RXWK7HPSOH 15 South State Street, 'RZQWRZQ6DOW/DNH&LW\ 7HO Golden Angel ,ETTER4ELLS /F!-IRACULOUS 3URVIVAL 3 ITTINGINMYHOTELROOMIN3AN &RANCISCO)MFEELINGQUITETEARY )NFRONTOFME)HAVETHETWO 7ELLENDORFFBROTHERS'EORGAND #HRISTOPHFROM'ERMANYANDTHEYARE READINGTOMEQUITEATRAGICTALE 4HESTORYISFROMALETTERSENTBYA CUSTOMERWHOSEHOUSEBURNEDDOWN ANDTHEMIRACULOUSSURVIVALOFHER 7ELLENDORFFJEWELRYINCLUDINGANECKLACE WITHAGOLDPENDANTINTHEFORMOFAN ANGEL4HEREASONTHESTORYISHAVINGSUCH ANEFFECTONMEISTHAT)BELIEVETHATWEALL NEEDAGUARDIANANGEL )WOULDLIKETOSHARETHISGOLDENANGEL STORYWITHYOUINPERSONASWELLASTHE EXCITEMENTOFTHE7ELLENDORFFCOLLECTION )CORDIALLYINVITEYOUTODISCOVERALL ABOUTYOURGOLDENANGELINMYSTORE ON3ATURDAY*UNE $VSUJT#FOOFUU 7JDFQSFTJEFOUSFUBJMPQFSBUJPOT 0$5BOOFS "Golden Angel" collection, in 18 ct. gold with diamonds Advertising Supplement Above and below: The exterior and interior of the O.C. Tanner jewelry store in downtown Salt Lake City, Utah. A Long and Lasting Relationship Marked By Its Closeness O.C. Tanner of Salt Lake City, Utah, was the first jeweler to welcome Wellendorff to the U.S. market T hirty years ago at a jewelry show in Europe, Brent McMaster, O.C. Tanner’s then vice president of retail operations, was busy browsing through rows of rings and racks of necklaces by some of the world’s top luxury brands. Suddenly, the gleaming gold and enamel creations of Wellendorff, a small but highly respected German company, caught his eye. Enamored, Mr. McMaster arranged to bring the pieces back to his jewelry store in Salt Lake City, Utah, and, in doing so, he became the first person to welcome Wellendorff to the U.S. market. “Our oldest and longest relationship in the country is with O.C. Tanner,” says Christoph Wellendorff, who heads the company’s sales and marketing and is part of the fourth generation of Wellendorffs working with the company today. “Today, Curtis Bennett and the rest of the O.C. Tanner team continue to carry on the Wellendorff tradition and our close relationship. I call Salt Lake City my home in the U.S., and I really mean that.” Known for its slinky gold rope necklaces and glowing enamel rings, Wellendorff has made a name for itself not only among O.C. Tanner’s clientele, but among customers worldwide. The Wellendorff name represents a dynasty of German jewelry designers, known among their peers as the “gold makers.” “We have a saying in Germany, Wahre Werte, which translates to genuine values,” explains Christoph. “This is our maxim. It means all our pieces must be genuine, authentic and true.” It’s a maxim that applies not just to its jewelry, but to all facets of the Wellendorff business. According to Christoph, the company honors three main priorities: family values, genuine manufacturing, and partnerships with the leading jewelry stores in the world. The luxury jewelry brand began in 1893 when Ernst Alexander Wellendorff founded the Wellendorff company in Pforzheim, Germany, creating jewelry for European royalty. “My great grandfather set out to make the finest jewelry possible,” says Christoph. “He put all his emotion and all his energy into creating it.” Over the years, Ernst perfected his goldsmith techniques and trained his son Alexander in the craft. To continue the Wellendorff tradition and business, Alexander trained his son Hanspeter. Today, the company is managed by the fourth generation of Wellendorffs, Hanspeter’s sons Christoph and Georg. “The business is all family run and all family owned,” says Christoph, “And we will hand it over to the next generation of Wellendorffs, too.” Every member of the immediate Wellendorff family has input on new designs, and the company works hard to stay true to Ernst’s founding principles of first-rate quality and design. One of Wellendorff’s most successful special editions was the ring designed in 2002 to commemorate the Salt Lake City Winter Olympics. The limitededition ring, which promptly sold out, featured snowflakes and the Olympic colors. Every Wellendorff piece features a small gold W crafted of 18-karat gold and topped by a single full-cut diamond. Found on each piece of jewelry, whether demurely dangling from a rope necklace or embedded in the design of a ring, the diamond W is the company’s trademark, and like the flying buttress of a Rolls Royce or the interlocking Cs of Chanel, the sparkly symbol is viewed as one of the world’s most valuable trademarks. “The diamond W is our signature on a piece, like an artist’s signature on a painting,” says Christoph. “By adding that W to the piece, we are saying, ‘Now, it is perfect.’” In order to ensure perfection, each Wellendorff piece is inspected under a 20-fold magnifier prior to being finished with the signature diamond W. No Wellendorff piece is complete—or authentic—without it. Wellendorff Makes the Finest Jewelry in the World In an interview, Curtis Bennett, vice president, retail operations, at O.C. Tanner, talks about the collaboration of his firm with Wellendorff, the fine jewelry it produces and the women who appreciate its precious pieces What do you like about the collaboration with Wellendorff? Curtis Bennett: I have always felt that of all the people we know and do business with in our industry, the Wellendorff family epitomizes the idea of true partnership. They do this by manufacturing the finest jewelry in the world (and I do mean the finest) as well as assisting us in providing an experience throughout the purchases that is unlike anyone I’ve ever known. How do you describe Wellendorff’s jewelry, and what type of woman prefers it? Curtis Bennett: Wellendorff is extremely beautiful and unique among all classes of jewelry available. It has a look and a feel that instantly captures your attention. The woman who loves Wellendorff is very discriminating and in fact has high expectations for her jewelry. And since Wellendorff jewelry is both beautiful and crafted to the highest possible standards it meets the needs on all counts. What do your customers appreciate about Wellendorff? Curtis Bennett: Our customers love the way it feels, they love the fine craftsmanship and above all they love how unique and truly special it is. Let’s face it, there are many brands of jewelry out there. This is one that is so exclusive, it almost virtually insures that the Wellendorff piece you are wearing is going to be different than anything you are likely to see. And your personal comment? Curtis Bennett: Wellendorff and O.C. Tanner are the perfect match. In fact, if Obert Tanner were still alive today, he would require that we carry Wellendorff jewelry. His passion was to have the most beautiful store in the country. And he understood very well that in order to do so, you had to have the most beautiful jewelry to offer your clients. He would have regarded Wellendorff as an absolute “must have.” The latest Wellendorff collection “Golden Angel” was inspired by a customer’s letter. What is your personal opinion about guardian angels? Curtis Bennett: Once again, the Wellendorff family through the Golden Angels has been able to capture the essence and reason why jewelry is so important. The idea of a guardian angel, brings home in a real way, why celebrating a moment or an emotion through jewelry is so powerful. I genuinely believe that those memories and occasions are the guardian angels that help place value, for generations to come, on our lives. !DVERTISING3UPPLEMENT 4HEORIGINALLETTER FROM)NGA,ASMANE 4HE3TORYOFTHE'OLDEN!NGEL Dear \ȐȵȵȐȽȇɄɑп family, 4HEFULLTEXTOFTHELETTER FROM)NGA,ASMANE OF2IGA,ATVIA 4 HISISASTORYABOUT WHATHAPPENEDTO THE7ELLENDORFF JEWELRY)WASGIVEN ASAPRESENT %VERYOBJECTINLIFEHAS ITSOWNMEANINGANDA SPECIALVALUEBECAUSEITIS CONNECTEDWITHHOWITCAME INTOOURPOSSESSIONAND HOWITHASBECOMEANCHORED INOURMEMORIES )ASSOCIATEMYBEAUTIFUL PIECEOF7ELLENDORFFJEWELRY WITHSOMEVERYFONDMEMO RIES7HEN)RECEIVEDTHIS PIECE)FELTTHATSOMEONE WANTEDTOMAKEMEREALLY HAPPY-OSTPARTICULARLY WHENMYPARTNERGAVEMETHIS PRESENT)HADTHEIMPRESSION THATITGAVEHIMASMUCHJOY ASITDIDME )WANTEDTOADDACROSSTO THENECKLACEBUTAS)HADNOT BEENBAPTIZEDATTHETIME) DECIDEDONANANGELWHICH WOULDBEAKINDOFGUARDIAN ANGELFORME7HENMY PARTNERGAVEMETHEANGELHE SAIDTHAT)WOULDHAVETO BEHAVELIKEANANGELFROM THENON)ANSWEREDTHAT) WOULDTRY(ESAID)WOULDNT 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Read the whole story which inspired us to create this new collection at: www.wellendorff.com/goldenangel Downtown Salt Lake City 15 South State Street: 801-532-3222 Park City 416 Main Street: 435-940-9470
