“Jerry” 15 yr CM DSH - College of Veterinary Medicine
Transcription
“Jerry” 15 yr CM DSH - College of Veterinary Medicine
Animal Care and Treatment Trends and Challenges in Clinical Practice Todd R. Tams, DVM, DACVIM Chief Medical Officer VCA Antech Los Angeles, CA VCA Antech VCA Animal Hospitals 520 Hospitals in 40 States 2,250 Doctors 276 Board Certified Specialists 131 Interns 5 Specialty interns 63 Residents 40 university based Antech Diagnostics Lab 47 Laboratory Sites 80 Board Certified Specialists Service for 16,000 veterinary hospitals in the U.S. every day Dr. Jack Schaefer , Ohio State Class of 1962 Medical Director at VCA Aurora Animal Hospital, Aurora, IL 2,250 doctors in VCA Animal Hospitals 96 Ohio State graduates • Grad year range 1962 – 2010 • 4 current interns The Human Animal Bond is . . . . . Alive and Well!! James and Gypsy Service Dogs Visiting Hospitals and Nursing Homes UCLA Medical Center – Coronary Care Unit We can learn some things from our animal companions . . . . . . “Princess Pharoah” (owned by Nicolete Bertolone, OSU 2009) Osteosarcma and amputation March 2010 July 2010 – “She does EXACTLY the same as she used to in the park, and I mean FULL speed! Only thing different is going down the stairs to our apartment.” “Difficult decision to proceed after Dx, now really glad we went ahead.” VCA West L.A. Intern Class 2009-2010 Nicolete Bertolone OSU 2009 A beloved cat rescued from the scene of an apartment fire, by Redondo Beach, CA fire department personnel (happy ending . . . .) Pet Owners’ Appreciation for the Special Qualities of Veterinarians February 2010 Dear Dr. Tams: “I want to bring to your attention the extraordinary care my dog received from Dr. Jennifer Stafford and Dr. Katie Frantz, veterinarians at the specialty hospital in Gaithersburg, MD. While I am sure they give superior care to all of their patients, the care my dog Maggie received was unbelievable. I know I will never forget them and the kindness they showed me.” Maggie was just a little 6 year schnoodle, but to me she was my life. I’m handicapped and a widow. We were best friends. We ate together, slept together and spent every minute possible together and until 10 days before she died, she never had a sick day. Maggie IMHA and IMTP – multiple transfusions Sat on floor with my dog in exam room Compassionate Listened, well, explained everything The day after Maggie came home she started bleeding again and we were in the midst of a blizzard. I had no way to get her back to the hospital. How could I possibly help her? Both doctors came to my home during a blizzard, to pick Maggie up for more care when I was physically unable to get out. Your doctors are true heroes in my mind Residents at VCA Veterinary Referral Associates in Gaithersburg, MD Dr. Jenn Stafford Univ. of Tennessee 2007 Dr. Katie Frantz Ohio State 2006 Relationship with Pets 2% 2% 19% 36% Child Family Member Friend Acquaintance 41% Property 77% Based to current pet owners: n=1927 QA9 Veterinary Medicine . . . . What a wonderful profession we get to be a part of! One of the big concerns in our profession, in the practice of medicine . . . . . . . Too often in the exam room we play it too conservatively, deciding for ourselves how much a client may be willing to spend, missing opportunities to take a more thorough, sounder medical Key Points: We must advocate our patients, approach, being for content to just since wait and they see, can’t etc . do . . .it. for themselves “Sales” mentality (high quality medicine) What was the best professional advice you ever received? “As a young clinician, I tried to steer an elderly man with what seemed to be few resources toward a less expensive, but suboptimal, treatment plan. He sensed this and said to me,”Sonny, don’t try to put a price on my pleasure.” Since then, I have tried to refrain from prejudging a client regarding the cost of services.” Senior Wellness Programs How many of us would like in Practice our pets to live forever? “To me, fair friend, you never can be old, For as you were when first your eye I eyed, Such seems your beauty still.” William Shakespeare Wellness Programs in Practice It’s All About: Early Disease Detection (EDD) KEY POINTS: High Quality Medicine This needs toPets be a major focus in the profession, Keeping With Their Families and in the now and into the future . . . . just as it is in human medicine Best of Health for as Long as Possible Requires education and marketing ZEUS 12 Yr MC German Shepherd Dog Hx: no c/s/v/d/pu/pd appetite and activity wnl Exam: grossly normal (pannus both eyes) Assessment: happy healthy dog Plan: Senior Wellness PLUS (Blood tests, UA, AND chest and abdom. rads) ZEUS Early Disease Detection Senior Wellness Results CBC: Normal Chemistries: Normal Abdominal US : Normal ECG: Normal B/P: 135/75 Tonometry: < 17 OS OD Chest Radiographs: ZEUS 12 Yr German Shepherd Chest Radiographs Taken March 2009 Part of Early Disease Detection Screening Happy healthy dog April 2009 Denial ain’t just a river in Egypt March 2009 ZEUS Early Disease Detection CT Scan: 1. No thoracic lymphadenopathy 2. No other lung lobe involvement Plan: Exploratory and lobectomy under same anesthesia Surgery went well. Diagnosis: Pulmonary adenocarcinoma Zeus continues to do well 17 months after surgery to remove his lung mass, thanks to EARLY DETECTION Feline EARLY DETECTION Study (VCA West L.A.) 165 clinically normal CATS 7 yrs of age and older Radiographic Abnormalities Thorax Bronchial Dz Cardiomegaly Metastatic Dz Pulmonary Mass Pleural Effusion 16/165 11/165 6/165 5/165 1/165 24% (10 %) (7 %) (4 %) (3 %) (<1 %) Feline EARLY DETECTION Study Clinically normal CATS 7 yrs of age and older Radiographic Abnormalities Abdomen Bladder/renal/ureteral Hepatomegaly/mass Choleliths Splenomegaly Gastric FB Microheptica Calcified biliary tree Adrenal mineralization 31% 28/165 9/165 6/165 3/165 2/165 1/165 1/165 1/165 (17 %) (5 %) (4 %) (2 %) (< 1 %) (< 1 %) (< 1 %) (< 1 %) Canine EARLY DETECTION Study Clinically normal DOGS 7 yrs of age and older Radiographic Abnormalities Abdomen Hepatomegaly/Mass Splenomegaly/Mass Cystic calculi Renal Mass Microhepatica 11/99(11 %) 7/99 (7 %) 3/99 (3 %) 2/99 (2 %) 2/99 (2 %) 25% Thorax Primary lung tumor Megaesophagus Hilar adenopathy 6/99 (6 %) 1/99 (1 %) 1/99 (1 %) 8% Future Focus More collaboration between universities and large private sector hospitals in clinical trials and case studies What Makes Us Successful? Most methods used by service businesses to keep customers won’t work for hospitals Unlike other service companies, hospitals have only one way to create loyalty – the patient’s personal experience . . . . And for veterinary medicine, this means BOTH the patient and the patient’s owner For patients/clients, loyalty comes from COMPASSION, one of the core values for veterinary medicine! The Disney Approach to Quality Service For the Healthcare Industry In the Pursuit of Excellence Today’s veterinarian must be technically skilled but also compassionate and an effective communicator Key Points: Enhanced communications training in veterinary school is essential Situational training (“street savvy”) “Society ready veterinarians” Changing Trends in Veterinary Medicine Greater demand for advanced care!!!! Larger practices 24 hour care centers Intensive care units Pain management is a major priority (finally!) Many more specialists in private practice sector Imaging: DR, ultrasound, endoscopy, CT, MRI Cancer diagnostics and treatment Advanced surgical techniques Among the fastest growing: Rehab/physical therapy services Alternative medicine Minimally invasive Dr. Ron Bright and Dr. Clarence Rawlings surgical procedures are Laparoscopic Assisted Prophylactic Gastropexy on the rise Rehab/Physical Therapy is Growing Newer modalities in recent years Endoscopy Ultrasound Interventional radiology Advanced dental procedures Laser modalities Acupuncture Alternative medicine Chiropractic Rehab therapy Kelly Cairns, DVM, DACVIM OSU trained IM resident Etc. Imaging for Radiation Treatment Planning CT scanning ideal modality •Accurate shape/depth info •Physics calculation based on x-ray absorption in tissue MRI also used •CNS tumors •Not as accurate dose calcs as CT due to distortion/ lack of electron density measurements Radiation Therapy Siemens Linear accelerator Xrays Electrons Versatile machine for different situations Prowess 3D TPS 3D treatment program Patient receiving electron therapy VCA Aurora (Aurora, IL) Radiation Therapy Typical caseload 12-18 new radiation patients start monthly 150-200 patients treated yearly Each patient gets daily treatments for 3-4 weeks, or once weekly treatments 7-10 patients being treated every day Henri with his alligator buddy after treatment CyberKnife Robot Radiosurgery The only CK in use in vet med at this time (VCA in Yonkers, NY) X-ray sources Manipulator Linear accelerator ROBOTIC DELIVERY SYSTEM Treatment Couch Image detectors Changing Trends in Veterinary Medicine More graduates are pursuing internship and training . . . . this is a very good trend WHY Did You Sign On To Do An Internship? To train to become a better doctor How? More rapid assimilation of clinical experience with focused, quality mentorship in a busy hospital setting. Internship training helps new grads “piece it all together’ more quickly. Focus is on case management skills AND communications training/experience Human vs Veterinary Medicine In human medicine all graduates from medical school do internship and residency training OSU Data Class size 140 students Advanced training: 2009 28% of grads 2008 40% 2007 25% 2006 18% In Veterinary medicine, advanced training is optional In 2009-10: Approx. 2500 veterinary school grads VIRMP: 722 small animal med/surg internships listed 167 university based 555 private practice VIRMP: 48 large animal internships Advanced Training After Graduation There are currently enough internship programs for approximately 28% of new graduates VERY IMPORTANT (Key Issue) There is more oversight now, fewer “cheap labor” internships (these need to be shut down until standards are improved by an accrediting process . . . . a need for the future) 2010 Interns - Schools Represented in VCA Programs (131 interns, 17 programs) Colorado State UC Davis Illinois Ross Tufts Western Florida Michigan State Wisconsin Cornell Iowa State Pennsylvania Auburn Kansas State Ohio State 13 11 10 9 8 8 7 7 7 5 5 5 4 4 4 Georgia Minnesota Tennessee Washington State Atlantic Lousiana State Missouri Oklahoma State Oregon State Glasgow Ontario Purdue Romania St. George’s Texas A&M Tuskeegee VA-MD 3 3 3 3 2 2 2 2 2 1 1 1 1 1 1 1 1 VCA Intern Orientation in New York 6-16-10 for our interns based in Massachusetts, Connecticut, NYC, Maryland, Delaware 1 OSU Grad Steph Grenert, VCA Newark, DE VCA Intern Orientation 2010 Sonia Kuhn – Ohio State 2010 VCA Veterinary Specialty Center of Seattle Good interns are interested, excited learners. “Teach me more . . . . “ Opportunities for Interns Excellent internship training experience – in the quality programs equivalent to 2-3+ years of clinical experience . . . . And the establishment of many good habits that should last through a career Post internship GP positions post internship (where a majority of intern grads go) Specialty internships Strengthen resume for residency application Residency programs What were your goals in doing an internship? Exit interview comments from interns June 2010 class: “I wanted to feel more comfortable working through problem lists and making smart decisions in regards to the best plan of action in working up cases. I also wanted to learn “all the things they don’t teach you in school” and to be able to advise clients more confidently on things like prognosis, complications, and varying treatment protocols. I am much more comfortable now in my clinical proficiency.” What were your goals in doing an internship? Exit interview comments from interns June 2010 class: 1. To learn to think on my feet 2. To be able to handle anything that walks through the door 3. Be thorough yet efficient when handling a large amount of cases 4. Become excellent in my communication skills with clients as well as colleagues and support staff 5. To gain confidence in handling complex medical cases and in performing surgeries that are routinely done in general practice 6. To gain skill and experience in diagnostic procedures such as ultrasounds, bone marrow biopsies, FNA, and CSF taps What were your goals in doing an internship? Exit interview comments from interns June 2010 class: (continued . . . .) “I feel I have met most of my goals this year. Specifically, I have learned to think on my feet while seeing emergency cases. Also, I no longer dread what might come through the door as I have learned to approach cases in a systematic manner and keep my cool in intense situations. The internship allowed for interns to have primary case management on receiving rotations, and that was invaluable.” VCA Intern Skills Set List To help ensure comprehensive training and experience VCA Intern Directors April 2010 A very dedicated group of mentors FOR DISCUSSION What is the prevailing level of direction from OSU clinical faculty about recommending internships for students? Strongly recommend for qualified students? (Do one!) Limited recommendation, more lukewarm? (Don’t push too hard) Direct more toward university programs vs. private practice internships? Is it financially “worth it” for veterinary school graduates to do an internship? Mentoring/Training Are Extremely Important for New Grads Continuing Education Programs A University’s Role University CE programs continue to be a very important source of post-graduate education for veterinarians – a key responsibility of veterinary colleges (even though it is no longer required by AVMA for accreditation) University-based lecture/lab courses are among the best anywhere OSU has developed a renowned series of CE programs in recent years . . . . This should be continued Future: more on-line courses in the portfolio Frequently heard quotes from general practitioners “As I look back, I wish I had done an internship” “I’ve been in practice 20+ years and I am bored. Really looking for something new to get me excited again.” “The technology of today is incredible, I wish I could go back and start over again.” A big reason why post graduate CE continues to be so important – especially lecture/lab type courses More CE hours should be required for relicensure For Discussion How can we better prepare students for clinical practice and today’s demands? For students who do not pursue an internship, are there ways we can get them additional post-graduate training in their first 6-12 months after graduation? Communications, client situations Reviewing key medical/surgical skills On-line CE from universities? Courses to help teach employers how to better mentor new grads? Looking Ahead… Today 61 Looking Ahead…. CHALLENGES Declining patient volumes/traffic Economy Veterinary medicine is recession resistant but not recession proof Pricing at the hospital level – getting it right (historically too low; but there is a limit on what the market can bear) Pet insurance – only 3-5% of pet owners purchase coverage; will be beneficial when more purchase policies Local competition Morale Looking Ahead…. CHALLENGES Expanding product distribution channels (flea and tick treatments, preventive meds, products are available through many channels) Many practices need to change focus less vaccinations, product sales need to redirect primary focus: increase wellness (ED), diagnostics, new services for clients Alliances Challenges in the Profession Technician shortages . . . . Everywhere More states are limiting what non-certified technicians can do It is incumbent on practices that hope to effectively compete to have certified technicians on staff improved efficiency better client service better quality of care (allow your techs to make a difference – some docs don’t know how to do this!!!!) improved profitability for the practice Looking Ahead… The Plan for Now Managing in challenging times Pursuit Improved service and value of NEW services!!!! Excellence Control costs Increase productivity Improve client compliance on “the basics” (recall AAHA study 2002-03) Focus on training Communicate with our clients & market place Service, service, service . . . . Expand Marketing Programs What Veterinarians Think About the Internet 88 percent say the Internet gives greater access to the latest science and research. 64 percent say it makes practice and work more efficient. 61 percent say it helps provide greater care for animals by informing on medical matters ranging from their veterinary association to animal genetics. 43 percent say they use it for client communication. 32 percent say it makes their practice more profitable. 69 percent say their practice has a website. 22 percent send e-mail reminders. 18 percent send electronic newsletters. The Future Where Are We Going???? There continue to be many opportunities for veterinarians, but there are many issues we must consider: Ways and preferences of the millenial generation Shorter hours, want weekends off, no holiday hours More are seeking part-time hours Difficult to balance with high debt load at graduation Personal Challenges (these critical issues have been there awhile, most likely, but we have increased awareness now) Psychological issues: *Depression *Anxiety *Post traumatic stress disorder *Suicide or suicide ideation *Eating disorders *Lack of ability to work with others *Personal crisis *Family/relationship issues Substance abuse Sexual identity issues Generational Shifts Previous generations: Higher level of confidence, but not as competent Much more willing to try new things, had to . . . . In practice, probably doing things we shouldn’t have done Limited referral options Current generation: Higher level of competency, but lower confidence, especially in surgery Issues with teaching style for surgery in veterinary schools? Too quick to refer, even on fairly basic surgery, medicine, derm, ophtho cases Newer Generational Trends Accumulation of overall knowledge is much more comprehensive than in past, but confidence is lacking Longtime university surgeon, working parttime at a Maryland referral practice: “I was amazed at how simple some of the referral surgery cases were.” Newer Generational Trends Experienced veterinarian (1990 grad) hired to serve as medical director of a general practice in south Florida: Found that young doctors were referring cases out too early and too frequently (ear hematomas, cystotomies, etc.) Not comfortable Don’t have to do it – referral specialists readily available What happens when a client won’t drive? Someone has to take care of these cases. Why aren’t these recent grads applying themselves more? For Discussion Why aren’t these recent grads applying themselves more? “Good” reasons: Concerned for patient, pets are family members, awaiting better training to help improve confidence/skills “Bad reasons”: Lazy, disinterested, it’s an inconvenience, might have to stay late, not good at applying oneself Goal: Graduate “street savvy,” energized veterinarians focused on developing best competency Private Practice Owner Recruiting and Retention Challenges Location and Practice Conditions Larger city vs. small town Practice type – small, mixed, large animal only? Number of veterinarians? 24 hour care? Lifestyle considerations for younger veterinarians . . . . Physical facility – attractive vs “dated?” Medical practice quality? Up to date vs too much of the “old ways?” Can they offer a good mentorship program? Effect of More Specialists in Private Sector Enhanced quality of medical care in the region Increased educational opportunities for area practitioners Pet owners pleased . . . . Once they know specialty care is available in veterinary medicine In some areas too many specialists . . . . Some may turn to doing general practice as well in future We’ll see more “hybrid” hospitals in the next 10 years (practices that offer both general and specialty care) Private Practice Owner Recruiting and Retention Challenges Can they offer a good mentorship program? Well organized and positive energy in mentoring? Strong belief in attending CE? Practice personality . . . . Fun place to work? Team? People get along? Able to attract intern program grads? Concern about some of the newer grads and work ethic, lifestyle motivation Willing to cover emergencies, work some weekend shifts? Overbearing sense of “entitlement?” Recruiting for Large Animal Practice Locations Begins with the admissions selection process Must be creative in compensation packages Loan relief payments in return for a set number of years of service (3-5) Programs funded by local communities for areas with severe shortage of food animal practitioners? Desired Qualities in Hiring Veterinarians: Team player Communicates effectively Desire to continue learning Business behavior Confidence Motivational fit - Coachable Compassion and empathy Professional image Education and experience 77 You make a difference here Shifting Societal Needs and Changes to Professional Competencies Assessed by over 100 Veterinary Leaders at First NAVMEC Meeting (13 February 2010 – LAS VEGAS, NV) One of the most diverse representations of veterinary organizations ever assembled completed three days of meetings today to begin a year-long effort to chart the course for the future of veterinary medical education. The North American Veterinary Medical Education Consortium, or NAVMEC, was launched by the American Association of Veterinary Medical Colleges (AAVMC) in 2009 to ensure that veterinary medical education meets the needs of our changing society. The topic addressed during the first meeting was societal needs and professional competencies. “What was most impressive to me was the passion and commitment of meeting attendees,” said Mary Beth Leininger, DVM. “There is a determination that the Consortium needs to be a change agent for better education. Our future depends on it.” Veterinary Medical Colleges, AVMA, Accrediting bodies, Natl Board of Examiners, Specialty Colleges, Industry, VCA, Banfield, et al Chart the course for the future of veterinary medical education Graduating veterinarians lack business acumen, communication skills, people management, client service skills to keep the profession healthy into the future Median student debt $130,000. Average new grad salary $64,744 Pricing Accurately for Services (A longtime problem in the profession) PRICE becomes an issue only in the absence of VALUE The “P” Word Pets Passion Performance . . . . . . PROFITS Profits Are Good Reinvesting into the practice to improve: Facilities State of the art equipment General training for doctors and staff Increased continuing education for doctors and staff Competitive marketing Competitive salaries . . . . Staff retention 401(k) matching grants Bottom Line: Profits help produce better medicine