Folie 1

Ihre Lösung für Oberflächen
Your Key to a Perfect Surface
28 years in Chile: a SwissChilean success story
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Welcome to ....
Frauenfeld /
Switzerland
Capital city of the canton of Thurgau
22'000 citizens
One of the largest industrial employers in Frauenfeld
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History
Milestones
1809
First known formulation of coated abrasives
1867
Chemical factory established in Frauenfeld
1875
First coated abrasives manufactured at the present location
1914
Company converted into a stock corporation
1991
Separation of ownership and operational management
1997
Management buyout
1999
Initial public offering on the Swiss Stock Exchange
2001
Expansion into nonwoven abrasives with the acquisition
of sia Fibral Ltd. (UK)
2005
Expansion into the market for abrasive coated foam
products with the acquisition of sia Abrafoam Ltd. (UK)
2008
Acquisition of sia Abrasives by Robert Bosch GmbH
2009
Delisting of sia shares from the Swiss Stock Exchange
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Overview Bosch Group
Key Data 2010
Sales
47,3 bn euros
Investments in fixed assets (2009)
1,9 bn euros
Expenses for research and development
4,0 bn euros
Number of employees
283 500
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Bosch Group
Bosch Group 2010
Sales: 47,3 bn euros
Automotive Technology
Industrial Technology
Consumer Goods and
Building Technology
Sales: 27,9 bn euros
Sales: 6,6 bn euros
Sales: 12,8 bn euros
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Bosch Group
Division of the Consumer Goods and
Building Technology Business Sector
Power Tool s
Power t ool s f or t r ade, i ndust r y and DIY
as wel l as accessor i es and gar den
t ool s
Year l y t ur nover : .3 1 bn eur os ( 209)
Ther mot echnol ogy
Heat i ng and hot - wat er syst ems, openl oop and cl osed l oop cont r ol syst ems
Househol d Appl i ances*
Cooki ng, di shwashi ng, washi ng, dr yi ng,
cool i ng, f r eezi ng, cl eani ng of f l oor
sur f aces, consumer pr oduct s, net wor kcompat i bl e househol d appl i ances
*
BSH Bosch und Siemens Hausgeräte GmbH ( 50% Bosch)
Secur i t y Syst ems
Fi r e and bur gl ar al ar m syst ems, vi deo
sur vei l l ance syst ems, t i me management
and access cont r ol syst ems
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Bosch Group
Business segments of Bosch Power Tools
P r t abl e
o
power t ool s
rP of essi onal
Pr of essi onal
Pr of essi onal
Pr of essi onal
DIY
DIY
DIY
DIY
Nr . 1 wor l dwi de
Bencht op t ool s Measur i ng t ool s
Accessor i es
Gar den t ool s
Nr . 5 wor l dwi de Nr . 2 wor l dwi de Nr . 1 wor l dwi de Nr . 2 wor l dwi de
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sia Abrasives
Overview





More than 1‘200 employees (650 in Switzerland)
Development, production and distribution of coated abrasives
systems; competence centre for abrasives
Solid position as one of the top three worldwide
17 Group Companies worldwide
Partners and Representatives in more than 80 countries
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Global Service and Distribution Network
Operational Companies
Production,
Conversion, Distribution
Conversion
and Distribution
Distribution
Switzerland
(sia Abrasives
Industries AG)
Germany
Germany
Spain
France
USA
Austria
Mexico
Great Britain
Brazil
Belgium
Australia
Singapore*
China*
part GmbH**
UK
(sia Fibral Ltd.)
UK
(sia Abrafoam Ltd.)
* Representative Office
** Joint-Venture in Germany with Sika
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Product lines
Coated Abrasives
Nonwoven Abrasives
Foam Abrasives
Microabrasives
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Application Areas
Wood and Panel
Wood
Panel
Automotive and Composites
Metal
Composites
Metal
Automotive
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Facts & Figures of the sia Group
Production output of the sia Group 2010
(sia Abrasives Industries, sia Fibral and sia Abrafoam)
Discs
Wide belts
Pads
200 mn
0.7 mn
24 mn
Sheets and strips
Rolls
Blocks
140 mn
0.5 mn
21 mn
Narrow belts
Jumbo rolls
Manicure blocks
7 mn
42‘000 pcs.
7.5 mn
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Br ands
sia brands
Distribution channels
Industry
 sia brand for
direct supplies to
industrial users
 Manufactured to end users'
specifications
Specialised trade
 sia brand for dealers
and craft
 Exclusive and systematic,
closed range
 Comprehensive accessories
programme
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Comercial e Industrial Isesa S.A. / Chile
Milestones Chile
Comercial e Industrial Isesa S.A. = Industrias Suizas en Sud-América S.A.
1949
foundation Manufactura de Esmeriles y Abrasivos ISESA
1966
first contact with sia Abrasives, no follow-up
1981
new approach together with Oerlikon-Bührle-Privat-Holding
1983
Agreement of representation sia and foundation of Comercial e Industrial Isesa S.A.
(after withdrawal of OBP-Holding from Chile)
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Comercial e Industrial Isesa S.A. / Chile
External view (market and market participants)
Internal view
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Comercial e Industrial Isesa S.A. / Chile
Internal view
Turnover 1992 - 2010
4.000
3.500
3.000
Turnover 2.500
2.000
in Mio CHF 1.500
1.000
0.500
0.000
Year
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Comercial e Industrial Isesa S.A. / Chile
Success factors
• Sales structure: aprox. 20 sales persons
• Own sales shop in Santiago de Chile
• Own conversion
• Fast delivery service
• Permanent stock with a broad variety of
products / abrasive solutions
• Reputation Isesa
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Comercial e Industrial Isesa S.A. / Chile
Panel plants, here Masisa
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10. Mai 2011
Comercial e Industrial Isesa S.A. / Chile
DIY – Sodimac, Easy etc.
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Doing business in Chile
Doing business in Chile – experiences
„soft factors“:
•
very positive experience
•
hierarchical company structures
•
code of conduct / communication
„hard factors“:
•
significance of manufacturing industry
•
competition from Asia
•
Free trade agreement Chile - EFTA
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Thank you for your attention!
www.sia-abrasives.com
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