American Greetings Dresses Up the Card Aisle

FOR IMMEDIATE RELEASE
American Greetings Dresses Up the Card Aisle with the Bonnie Marcus Collection
Fashion-forward Cards Combine Chic Style and Warm Wishes for All Occasions
Cleveland, Ohio (January 7, 2014) – Finding the perfect card for the fashionistas in your life can
be as difficult as finding the perfect shoes to match a great new outfit, but the Bonnie Marcus
Collection of greeting cards allows you to celebrate those glamour girls in style. Bonnie Marcus,
a busy mother of three and former high-end event planner, designs glamorous cards for
American Greetings that showcase a distinctive combination of chic fashion, luxe finishes and
thoughtful sentiments. The card aisle has never been more in vogue than with this exclusive
line of stylish cards to capture all those special moments in life with a fashionable flair.
Embodying the slogan “where fashion meets paper,” the Bonnie Marcus Collection has grown
from homemade wedding stationery to a comprehensive line of cards for every occasion that
feature her signature fashionista characters. These original illustrated characters epitomize the
woman, not unlike the Bonnie Marcus Collection customer, that gasps over a pair of fabulous
peep-toe pumps, isn’t afraid to sport a classic red lip, loves a great party and never forgets to
celebrate her loved ones.
“We value our partnership with Bonnie Marcus,” said Mary Beth Sibert, Director of Product
Development at American Greetings. “She does an excellent job of keeping her pulse on trends
that our fashion-forward consumers really appreciate. Bonnie’s unique blend of slightly sassy
sensibility with modern designs and warm wishes provide the perfect option within the American
Greetings family of products for those stylish customers that want to share their feelings in a
way that is as chic as they are.”
"With my background in the fashion industry in New York City, I am thrilled to be able to bring
trends from the runway to my greeting card collection for American Greetings,” said Bonnie
Marcus. “From sparkling stylish designs to chic ribbon embellishments, my hand-painted cards
are thought of as a fashion accessory, without the high price tag. In our digitally-driven world,
there is nothing more meaningful than a beautiful hand-written card that can be treasured for
years to come.”
Consumers can find the Bonnie Marcus Collection, in addition to a great selection of fresh and
inspiring cards from American Greetings, at participating drug chains, grocery stores and mass
retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more
information on American Greetings, please visit www.corporate.americangreetings.com. You
can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and
manufacturer of innovative social expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The Company's major greeting card lines
are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and
other paper product offerings include DesignWare party goods and American Greetings and
Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest
collections of greetings on the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com. In addition to its product lines,
American Greetings also creates and licenses popular character brands through the AG
Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual
revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.
For more information on the Company, visit http://corporate.americangreetings.com.
About Bonnie Marcus
Bonnie Marcus launched her stylish stationery company, the Bonnie Marcus Collection “where
fashion meets paper” in 2002 from her dining room table in Westport, CT. As a former wedding
planner in New York City and the Special Events Director at the prestigious 92nd Street Y,
Marcus was well-known for her event planning expertise, but found there was a void in the
stationery market in terms of fashion-forward chic designs. Marcus combined her passion for
fashion with her love for event planning and took the industry by storm. Her stylish stationery
and gifts are now available in thousands of retail stores world-wide and celebrity fans include
Cindy Crawford, Brooke Shields, Christina Aguilera, Britney Spears, Eva Longoria, Marcia
Cross and many others. Marcus has been recognized as a pioneer for women in business and
is proud to be an established partner of the Breast Cancer Research Foundation. For further
information about the Company, please visit www.bonniemarcus.com.