Accountancy Media Pack

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Accountancy is the complete solution
Now more than ever, accountants and tax
professionals need the best independent technical
news and analysis to help them deal with an
increasingly complex financial world.
For over 124 years Accountancy has constantly
adapted to stay at the forefront of developments
in the world of finance and accounting. Now it’s
changing again to help the profession stay one step
ahead, and in doing so creating a unique targeted
proposition for advertisers and commercial partners
to reach the leaders and decision makers in the
worlds of accountancy and tax.
Since breaking our links with the ICAEW in February
2012 Accountancy has been a truly independent
voice of the accounting profession. And by
remaining part of the world’s largest professional
publisher for accountants and tax professionals,
we will draw on our extensive resources to create
a unique product that combines up to the minute
news with in depth technical insight and verifiable
continuing professional development (CPD).
Unlike many magazines, which have simply added
a website to their paper offering, Accountancy is a
truly multi-media product. At its heart is Accountancy
Live, driving the online agenda every day. The
Accountancy News iPhone App and our three times
a week e-newsletters keep users up to date with all
the latest developments is the world of finance, while
the flagship Accountancy magazine provides fresh
in-depth insight and analysis every month, and is
now available as both a print and iPad tablet edition.
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Contents
Our products ............................................................ 3
Our audience ............................................................4
Accountancy advertising ratecard ........................... 5
Mechanical specifications .........................................6
Accountancy Live ..................................................... 7
E-newsletter, tablet edition and News App ............ 8
Terms & Conditions ............................................... 9
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Our new media mix allows real choice
for customers and provides new ways
for accountants and tax professionals to
access our high quality technical content.
For advertisers this means a new and more intimate connection
with accountants and tax professionals because:
QQUsers are paying subscribers – the best guarantee that they
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will read and use the product
QQOrganisation-wide subscriptions mean we know who is using
the product and what they are interested in
QQEnhanced technical coverage means accountants turn to
Accountancy as an essential part of their daily professional lives
With our history, our unique
position in the world of
professional publishing
and our access to the best
technical brains in the industry
Accountancy really is THE
independent voice of the
profession.
Accountancy magazine
Accountancy Live
Available to buy on
subscription appeals
principally to individual
subscribers
Available on annual subscription,
purchased mostly by accountancy
firms and company finance teams
on a multi-user basis
Accountancy
tablet edition
New multi-platform
format for the
industry’s leading title
Accountancy
News App
Available to download
free from the iTunes
App Store, updating
throughout the day
Accountancy
e-newsletter
Mailed free three
times a week
to over 14,000
registered users
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So why Accountancy?
What is the audience?
Accountancy is the ONLY independent
In building the new Accountancy we have
created a launch profile of our customers. During
the first year, as subscriptions grow, we have built
a database from CCH’s comprehensive market
insight which will be used to supplement the
magazine circulation to 15,000 per issue with a
profile split equally between business and practice.

Accountancy Live offers a unique
opportunity to advertise directly to users who
are paying subscribers and who have chosen
Accountancy as a vital source on information that
plays a crucial role in their daily working lives.
Within this split the profile of the magazine
is as follows:

No wastage – your message will be
targeted directly at people who have shown their
commitment to reading and using the product
they have paid to subscribe to.
24%
21%
CEO/Chairman/MD
10%
20%
Partner/Owner/
Proprietor
5%
ACCA
Senior Financial
Manager
30%
Online we will report the profile as it builds but across
all media we expect the distribution of professional
body membership to be approximately 85% ICAEW,
10% CIMA and 5% ACCA. We will release a quarterly
update of this media pack showing the actual
distribution as sales build.
FD/CFO/
Head of Finance
CIMA
85%
ICAEW
5%
Group Financial Controller/
Financial Controller
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magazine in the UK for qualified accountants. With
no institute affiliations and no hidden agendas it is
unafraid to speak out for the profession.
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Effective 1 February 2013
DPS ............................................................................... £8,000
PAGE ............................................................................ £4,450
HALF PAGE .................................................................. £2,700
QUARTER PAGE .......................................................... £1,500
COVERS ........................................................................ £5,050
Annual Directory .................................................. £3,780
BUSINESS SERVICES .................................................. £130 pscc
Agency Commission 10%
Loose inserts (up to 20 grams): Full run ........ £139 per thousand
Inserts in excess of 20 grams ....................... price on application
Bound-in inserts (up to 20 grams): ................ £160 per thousand
For inserts in excess of 20 grams ................. price on application
All rates quoted subject to VAT
For further information, contact the advertising team on
020 8247 1428
Deadlines
Copy
deadline
Publication
date
January ............................ 12/12/1429/12/14
February ........................... 16/01/15 30/01/15
March ............................... 13/02/15 27/02/15
April .................................. 13/03/15 27/03/15
May .................................. 17/04/15 24/04/15
June ................................. 15/05/15 29/05/15
July .................................. 12/06/15 26/06/15
August ............................. 17/07/15 31/07/15
September ....................... 14/08/15 28/08/15
October ............................ 11/09/15 25/09/15
November ........................ 16/10/15 30/10/15
December ........................ 13/11/15 27/11/15
January 2016 ................... 11/12/15
29/12/15
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Accountancy advertising ratecard
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Mechanical specifications
To supply artwork for Accountancy magazine you must ensure that
your file meets these requirements. If you have any problems please
do not hesitate to contact us on the telephone numbers listed below.
Artworks should be provided as a print ready PDF created to PDF/X
industry standards. Further information can be found at www.ppa.
co.uk/resources/guides-and-standards/production/pass4press/
PDF files must contain only:
QQCMYK colours
QQCMYK images of at least 300dpi
QQEmbedded fonts
QQFlattened images
Should your artwork not adhere to these requirements,
the publisher cannot be held responsible for any reproduction
errors that may occur.
NB. Any files supplied non-CMYK (eg. RGB) may print with
unexpected results due to possible colour shifts/changes during
CMYK conversion.
Gutter
1
3
2
Double Page Spread
1 Bleed 303 x 432mm
2 Trim 297 x 420mm
3 Type Area 270 x 390mm
Full Page
4 Bleed 303 x 216mm
5 Trim 297 x 210mm
6 Type Area 270 x 180mm
4
6
Please allow 6mm in total at the spine
(3mm on each bound side)
5
7
8 8
9
Half Page Type Area
7 Vertical 270 x 88mm
8 Horizontal 130 x 180mm
Quarter Page Type Area
9 130 x 88mm
Email your artwork to:
[email protected]
Tel: +44 (0)20 8247 1428350
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Accountancy Live
www.accountancylive.com is updated daily with the latest, breaking news
stories. With good quality, wide ranging editorial coverage it is fast becoming
top of accountants daily favourite website list. It provides up-to-date technical
accounting, auditing, regulatory and tax guidance therefore making it an invaluable
tool for professionals. It currently receives over 20,000 unique visitors per month.
Your advertisement can click through to a website page of your choice
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ADVERTISING OPPORTUNITIES
QQHome page MPU: £3,450, 4-week tenancy
QQRotating Banner advertising throughout site: £2,700, 4-week tenancy
QQButton advertising throughout site: £1,890, 4-week tenancy
QQOnline Surveys: Contact us for more details
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Medium Rectangle: 300x250 pixels
Leader Banner: 728x90 pixels
Filmstrip: 300x600 pixels
Portrait: 300x1050 pixels
Small Rectangle: 300x125 pixels
Please supply files as a .gif or .jpg
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Specifications
Accountancy e-newsletter
In conjunction with www.accountancylive.com we currently email
our Accountancy Live Update three times a week to over 14,000
opted-in email addresses. These provide subscribers with up-todate news stories and information regarding their profession. Your
advertisement can click through to a website page of your choice.
ADVERTISING OPPORTUNITIES
QQBanner advertising: £1,600, 4-insertions per month
QQButton advertising: £1,400, 4-insertions per month
QQSolus sponsored advertising: from £3,780
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Accountancy tablet edition
and News App
Launched in Spring 2012, the iPad tablet edition of
Accountancy magazine, provids the ultimate digital
experience for our subscribers with dynamic content,
interactivity and fully searchable indexing. 2013 sees
plans for both Android and Kindle Fire tablet editions.
Free to download our Accountancy News App for
the iPhone continues to prove a popular tool for
finance processionals on the move with over 13,500
downloads in its first 18 months online.
ADVERTISING OPPORTUNITIES
QQBanner advertising: £1,550, 4-week tenancy
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Medium Rectangle: 300x250 pixels
Leader Banner: 728x90 pixels
Filmstrip: 300x600 pixels
Portrait: 300x1050 pixels
Small Rectangle: 300x125 pixels
Please supply files as a .gif or .jpg
News App specifications
PLEASE NOTE: Microsoft Outlook
versions 2007 or later do not support
animated .gif creatives. Therefore please
consider the importance of the first
panel if supplying animated creatives or
supply single frame advertisements.
Smart banner landscape: 320x50 pixels
Please supply file as .gif only
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E-newsletter specifications
1. DEFINITIONS
1.1. “Company” shall mean Wolters Kluwer (UK) Limited trading
as CCH Magazines and Media Information, CCH and
Accountancy Magazine.
1.2. “Advertiser” shall mean the business placing the Order with
the Company.
1.3. “Copy Deadline”, shall mean the final date indicated in the
media pack and/or on the Order Confirmation for supplying
artwork, copy and all other information and documentation
in whatever media and format and which is necessary for the
Company to fulfil the Advertiser’s Order.
1.4. “Advertisement” shall include the written content and visual
presentation to be published by the Company in a variety of
formats including display advertising, classified advertising,
wraparounds, advertorials, loose inserts, bound inserts,
giveaways and bookmarks.
1.5. “Order” shall mean the Advertiser’s requirements for an
advertisement(s) as detailed on the Order Confirmation and or a
Client’s requirements under these Terms and Conditions.
1.6. “Magazine” shall mean any magazine owned or published by
the Company and as further described in the Media Pack.
1.7 “Price” shall mean the price set out in the Order Confirmation or
such price as may otherwise be agreed with the Company.
1.8 “Media Pack” shall mean the information made available to
Clients and potential Clients and which provides details of
the services available from the Company, including but not
limited to, the range of advertisements offered, prices and copy
deadlines.
1.9 “Event”, “Recipient” and “Sponsor” shall bear the meanings set
out in clauses 13 and 14.
1.10 The “Client” means any of the “Advertiser”, the “Recipient”, the
“Sponsor” or the “Recruiter”.
2. PRICE
2.1. The Company shall send the Client an invoice for the price set
out on the Order Confirmation. The Client must pay the price
within the time specified in the invoice (“the due date”).
2.2. Failure to pay by the due date will render the Client liable to
an interest charge in accordance with the Late Payment of
Commercial Debts Act 1998.
2.3. All prices are exclusive of VAT which shall also be paid by
the Client.
3. CANCELLATIONS AND COPY DEADLINE
3.1. The Advertiser shall submit all necessary artwork, copy, online
content and other documentation and information to the
Company prior to the copy deadline.
3.2. The Advertiser accepts that any cancellation of the Order shall
cause the Company loss of revenue, costs and expenses and
agrees to fully compensate the Company in respect thereof.
3.3. In the event of a cancellation less than 4 weeks prior to the copy
deadline, the Advertiser shall pay the Company in accordance
with the following sliding scale:
Between 3 to 4 weeks before the copy deadline ... 50% of the price
Between 2 to 3 weeks before the copy deadline ... 75% of the price
Less than 2 weeks before the copy deadline ... 100% of the price
The Parties agree and confirm that these payments represent
a genuine pre-estimate of the losses, costs and expenses the
Company will suffer as a consequence of any cancellation.
3.4. Advertisers who book multiple advertisements will be eligible to
pay a lower rate per advertisement, based on the published rate
card. Where an Advertiser who has been granted a discounted
multiple insertion rate cancels all or part of their booking, a
surcharge will be payable equal to but not exceeding the difference
between the agreed rate for the volume of advertising booked and
the rate card price for the volume of advertising actually taken.
3.5. Any cancellation must be notified to the Company in writing.
4. ARTWORK
4.1. All artwork, copy and other documentation and information
required by the Company in order to comply with the Order
must be supplied in accordance with the Company’s mechanical
specifications previously notified to the Advertiser.
4.2. The Company reserves the right to make any alteration it
reasonably considers necessary to the artwork and copy so as
to enable the advertisement to be published.
5. ADVERTISER’S WARRANTY
5.1. The Advertiser warrants that the advertisement:
(a) Complies with the British Code of Advertising, Sales
Promotion and Direct Marketing.
(b) Does not contain any material which infringes the
copyright (or any other Intellectual Property Right) of any
third party.
(c) Does not contain any obscene, offensive or defamatory
material.
6. ADVERTISER’S INDEMNITY
6.1. The Advertiser agrees to indemnify the Company against all
liabilities, claims, demands, actions, costs, damages and
loss arising out of any breach of the warranty provided in
clause 5.
7. PUBLICATION
7.1. The content of all advertisements is subject to the approval
of the Company who reserve the right to cancel, refuse or
postpone the publishing of an advertisement. The Company
shall not issue any invoice when any such cancellation or
refusal takes place.
7.2. The Company does not guarantee the publication of the
advertisement in any specified issue of its Magazine(s)
although every effort will be made to comply with the
Advertiser’s requirements.
8. LIABILITY
8.1. In the event of any error, misprint or omission in the printing
of an advertisement or part of an advertisement, the
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Terms & Conditions, cont.
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8.2. 8.3. 8.4. 8.5 9. Company will either re-insert the advertisement or relevant
part of the advertisement as the case may be or make a
reasonable refund of or adjustment to the cost. No reinsertion, refund or adjustment will be made where the error,
misprint or omission does not materially detract from the
advertisement.
In no circumstances shall the total liability of the Company for
any error, misprint or omission exceed the amount of a full
refund of any price paid to the Company for the advertisement
in connection with which liability arose.
The Company shall not be liable for any loss or damage
occasioned by the failure (however caused) of any
advertisement to appear in any specified issue of its Magazine
or occasioned by its Magazine having a lower than expected
content and/or distribution, or occasioned by its Magazine’s
issue and delivery dates being delayed (for whatever reason).
The Company shall not be liable for any loss of or damage to
artwork, drawings or other property or material supplied by the
Advertiser. The Company reserves the right to destroy without
notice all artwork, film and other property which has been in its
custody for three months from the date of the last appearance
in an advertisement unless the Advertiser has given instructions
to the contrary.
Whilst every endeavour will be made to forward replies to
notified box numbers as soon as possible, no liability is
accepted in respect of any loss or damage which may occur
through delay in forwarding or omitting to forward replies.
The entire limit of the Company’s liability (including any liability
for the acts or omissions of its employees, agents or subcontractors) whether in contract, tort, misrepresentation,
statute or otherwise in respect of any claim arising from its acts
or omissions pursuant to this Agreement shall be limited to the
Price paid by the Client.
COPYRIGHT
The copyright for all purposes in all artwork, copy and other
material which the Company or its employees have originated,
contributed to or reworked shall vest in the Company.
10. FAILURE TO SUPPLY ADVERTISING COPY AND OTHER
INFORMATION
If the Advertiser fails to supply the Company with advertising
copy and any other documentation or information necessary for
the Company to fulfil the Order, the Company shall be entitled to
claim compensation from the Advertiser for any loss of revenue,
cost and expenses suffered and incurred by the Company and
directly resulting from such failure by the Advertiser.
11. ADVERTISER’S FAILURE TO FULFIL THE COMPLETE ORDER
Where an Order consists of more than one advertisement and/or
advertisements over a period of time, the Advertiser cannot cancel
the Order when it is only partly performed. If the Advertiser purports
to cancel the outstanding balance of an Order and/or fails to provide
the Company with advertising copy and other documentation or
information relating to the remaining part of the Order, the Advertiser
shall relinquish any right to any advertisement series price discount.
In addition, the Company shall be entitled to claim compensation
from the Advertiser in accordance with the provisions of clause 10.
12. ACCEPTANCE OF THE TERMS AND CONDITIONS
12.1. The placing of an Order and/or the supply of artwork and copy for
the insertion of an advertisement shall amount to acceptance of
these terms and conditions.
12.2. Any purported conditions stipulated on a Client’s documentation
shall be void insofar as they conflict with the Company’s terms
and conditions.
12.3. No variation or modification of these terms and conditions shall
be valid unless agreed to by the Company in writing.
13. SPONSORSHIP
13.1 This clause 13 shall only apply to all Sponsors as defined in
clause 13.3 below.
13.1.1 T
his clause 13 shall apply in addition to all other clauses in this
document.
13.1.2 In the event that the provisions of this clause 13 may conflict with
other clauses in this document, then the provisions of this clause
13 shall prevail.
13.2 The “Event” shall mean an event organised by the Company
13.3 The “Sponsor” shall mean a business placing an order for a
form of sponsorship which may include, but is not limited to,
exhibition stands and the inclusion of the Sponsor’s logo within
the Company’s promotional marketing material or at an Event.
13.4 The number of attendees is not guaranteed at any Event and
the Company cannot accept any responsibility for the number
of attendees.
13.5 An Event may be postponed or cancelled at the sole discretion
of the Company where it deems such action to be necessary.
The Company can accept no liability for any loss or damage
(direct or indirect) that any such postponement or cancellation
causes the Sponsor.
13.6 It shall be the responsibility of the Sponsor to provide all
marketing material for branding.
13.7 The Sponsor shall be responsible for the performance of all
roles linked to sponsorship, including those that are required
to be carried out on the day of an Event. Specific examples
include, but are not limited to, the provision and serving of
lunch and refreshments.
13.8 It shall be the sole responsibility of the Sponsor to provide and
set up equipment such as stands and banners.
13.9 All parties shall comply with the provisions of the Data
Protection Act 1998.
13.10 All data relating to customers of the Company, including
delegates attending Events, shall remain the sole property of
the Company.
13.10.1The price to be paid by the Sponsor is set out on the Order
Confirmation and is otherwise governed by the provisions of
clause 2.
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Terms & Conditions, cont.
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