Company Profile
Transcription
Company Profile
SAKRET Europe Contents 04 06 08 SAKRET dry mortar European Economic Area Constructions and concrete constructions 10 12 14 The ideal network The future of construction The competition 16 18 20 The professionals The one for the job Works well. Done well SAKRET dry mortar: The one, they all wish they’d invented! SAKRET Europe © 2009 SAKRET dry mortar Back to basics. Durable, non-depreciating, optimum structural and living environment properties: mineral mortars with their natural raw materials such as sand, marble, quartz and limestone have been a popular choice for centuries. That’s why they are still held in the highest esteem by architects and builders today. 4 SAKRET DRY MORTAR Leaving nothing to chance It was an idea that would transform the construction industry. Instead of supplying mortars and concrete as on-site mixes as was the case in the past, the American construction engineer Arthur C. Avril hit upon the idea in 1936 of manufacturing the ingredients as exact formulae for readymixed dry-mortar mixes on an industrial scale. He called his invention SAKRETE – a derivative of “sack” and “concrete”. Four German entrepreneurs recognised the potential of this invention in 1966 and smoothed the path for it to become an unparalleled European commercial success under the brand name SAKRET. The innovation in this idea was that it not only improved the individual technical characteristics in a product category, but simultaneously redefined the full on-site sequence of events. This brought with it a host of advantages – namely time-saving, improved performance and lower costs. In concrete terms: industrial ready-mixed dry mortar has made manufacturing easier and faster and the results safer and better. Even today, professional builders still assess the quality of a product or system on the basis of workability and result. 5 SAKRET: European Economic Area 0° 7'W London 6 4° 53'O Amsterdam 13° 25'O Berlin 23° 44'O Athens 24° 6'O Riga 24° 46'O Tallinn 24° 56'O Helsinki 28° 58'O Istanbul 7 SAKRET: EUROPEAN ECONOMIC AREA A union of pioneering ideas 18 plants in Germany, a total of 25 in Europe and over 60 around the world: that’s how the SAKRET Transparency in the corporate structure mobilises SAKRET as a whole, which means that size is not at brand history reads in figures. This expresses the commercial success of SAKRET dry mortars, which odds with an organisation capable of reacting and changing. This decentralised structure gives the have become a leading player with architects, construction companies, craftsmen and traders in SAKRET Group firstly and lastly its regional strength and its customer orientation. However, it is also the high-rise construction industry, tiling and paving systems, landscape design and concrete the source for both national and Europe-wide brand synergies. The sphere of influence of the SAKRET construction industries. In addition to this product-based structural potential, another crucial factor brand is therefore constantly expanding, despite the diversity of the European market with all its has helped shape its success: the SAKRET brand licence-holder model. Unusually, it is not created as social, political and economic complexities and differences. The latest developments in Eastern Europe a central doctrine, as is typical elsewhere, attempting to control and specify everything down to provide proof of its dynamic extent. the smallest detail of business policy. On the contrary: at SAKRET, the driving force is a network of independent companies sharing a common European brand identity, which defines the scope of strategic positioning. SAKRET: Constructions and concrete constructions 8 9 SAKRET: CONSTRUCTIONS AND CONCRETE CONSTRUCTIONS Offering solutions at all levels If you ignore our skims and paints, SAKRET product systems are among the less striking building In landscape gardening, the scope covers features of exterior and interior development such as materials. Their functional role, whether in buildings, landscape gardening, concrete structures or in paths, driveways, patios and other open areas. In the concrete sector our products find application in tile and paving systems, is however of central importance. residential and commercial structures and in local public transport, water supply and power Together the four SAKRET ranges cover an extensive area: in terms of different construction types infrastructures. And when it comes to tile and paving systems, we cover the entire spectrum of and the various options associated with applied construction and construction techniques. As far as construction coatings: from wall and floor construction to grouting. product range policy is concerned, the complexity of these tasks can mean two things: either the In all these areas, SAKRET consistently provides investors, planners, master craftsmen, building specialisation on individual themes or the provision of comprehensive system and product expertise companies and building material trade partners with custom technical solutions – including to cover numerous structural engineering applications. The SAKRET focus is on application breadth. comprehensive advice and the fielding of all logistical issues. The product focus for construction is on façades and building interiors – ceilings, walls and floors. SAKRET: The ideal network 10 11 SAKRET: THE IDEAL NETWORK Manufacture where it’s needed To be strong and present where it is important for our customers and partners to be so: describing When it comes to market developments, transparency and tangibility are especially important to the SAKRET’s image concept is as easy as that. SAKRET has thus built up a consistent and dense network construction industry as they reflect both the sector mentality and commercial realities. of production companies and trading partners in Europe. This not only suits the current trend, in Outstanding product quality is just one way in which SAKRET assists its customers in the successful which the traditional strength of the real economy to produce substance is just being rediscovered. realisation of their construction projects. The other is material availability – in other words: trade The specific advantages of this strategy can also be seen in its practical implementation – especially partners. Even in this era of European markets, the regionality of his sources of supply remains the in terms of customer relations. Our customers can rely on solutions that have been tailored to the main argument for the specialist tradesman – even in times of European markets. The specialist particular characteristics of their region, whether this refers to architectural style, construction building materials trader largely organised on a medium-sized basis will meet this demand ideally. techniques or building regulations. Only a conglomerate that has close contact with its customers In the building trade, where deadlines are ever tighter, he primarily ensures three factors reliably: and partners – whether in the office, on the building site or at the negotiating table – can supply completeness, reliability and accuracy in delivery of the SAKRET ranges. solutions such as this. SAKRET: The future of construction Built to last. In addition to environmental demands for energy and material-efficient building methods, there is also the need to ensure new and existing architecture blend together harmoniously. Only when buildings from different construction eras sit happily side by side can we create cities, settlements and street patterns that generate a positive social atmosphere. 12 SAKRET: THE FUTURE OF CONSTRUCTION Between innovation and sustainability The era of the individual is on everyone’s lips. It’s easy for anyone to work out what that means for modern architectural and living aesthetics. In built-up surroundings we are constantly being confronted by new shapes, styles and material combinations. This interest in innovation goes hand in hand, however, with another development within the European construction consciousness – the topic of environmental responsibility. After all, buildings – well-designed or otherwise – are “permanent” features that have a lasting impact on their surroundings. At the same time, a second reality is emerging in addition to the aesthetic-social dimension that cannot be ignored: the construction industry’s mammoth consumption of materials and power. Both aspects undoubtedly bear partial responsibility for the climatic and environmental changes being felt everywhere. Sustainable construction is therefore an indisputable criteria – and rightly so – for current and future building projects. But that’s no problem for SAKRET. The SAKRET product systems already maintain a balance between both expectations: technical and aesthetic innovation poses no contradiction to the demand for permanence of structural function. 13 SAKRET: The competition 14 15 SAKRET: THE COMPETITION Markets are either carved up. Or combined The construction industry is in flux – and that on a European scale. On the one hand there is an By contrast, SAKRET has always relied on the superiority of flexible structures, on the principle of ongoing shift away from new builds towards the renovation of existing stock, even if new builds still divide and rule. At the same time it is becoming increasingly important for the SAKRET Group to look set to dominate the sector in Eastern Europe for the foreseeable future. On the other, problems expand its corporate and cross-sector strengths and resources. The future of the SAKRET brand associated with demographic development are – to a greater or lesser extent – emerging, not to depends on the synergy potential derived therefrom. mention the structural problems currently being experienced by conventional industry and public The success of this adaptable and forceful company strategy is down to the individual licence- authorities. A European brand like SAKRET can therefore little afford to pursue a single strategic holders and their employees, teams that represent an ideal blend of knowledge, enthusiasm and course. The incredible complexity of an international and globally linked economy means corporate expertise. They provide essential market and customer-related brand values: customer expertise, user management must be set up in a future-proof manner, always ready to adapt. Just how threatened cost-effectiveness, quality appreciation and reliability. or prepared an industry is that is fixated on size or on a single business principle has been consistently demonstrated during all crises on a global scale. SAKRET: The professionals In the spotlight. The number of customers who regard a master builder’s expertise as something worth paying for and investing in is steadily increasing. They don’t want “off the peg”solutions that offer limited material resilience and aesthetic permanence. Instead the trend is in customised quality solutions, as only a craftsman can provide. 16 SAKRET: the Professionals Professionalism always has a future Expertise means being able to turn knowledge into skill. And the more complex the structural and technical requirements of the project in question, the more essential is its completion by a suitably qualified master builder, in compliance with standard regulations and procedures. Particularly in these times of increasing interregional market activity, with the attendant impact of European standardisation on laws, standards and guidelines, master builders need to regard this as an opportunity. After all it is up to them to ensure that quality building work is a matter of course and not the exception. Despite all pressure to complete on time and in budget. In view of such market conditions, it is more important than ever to demonstrate at what end of the quality spectrum one operates – whether as manufacturer, wholesaler, or builder. This will determine what customers are prepared to accept as credible and durable in terms of services rendered and how much they are prepared to invest. Add up all these factors and it quickly becomes apparent that only master builders can be relied upon to carry out building work of a high technical and aesthetic quality. 17 SAKRET: The one for the job The logic behind product information. How best to communicate construction information these days? Definitely application-oriented. At SAKRET this follows the planning and execution cycle of a building project. Elements and areas determine not only the building procedure used, but also the product system selected. 18 19 SAKRET: THE ONE FOR THE JOB Everyone for himself. Or everyone together A major building project requires the direct involvement of a number of individuals – the customer, concept, no-one sees more clearly the structural reality of all aspects of the design and no-one plays architect, builder and wholesaler. For the most part, the various roles are clearly defined, except a more central role between those involved in the project. SAKRET not only regards this as a striking when it comes to the builder. The customer’s focus of interest in the project shifts between concept, misjudgement of construction realities, the company has also used the situation to draw its own return and durability. Architects and expert planners are responsible for the aesthetic design, market development conclusions. planning and awarding of contracts, as well as the static and structural calculations. The reason? SAKRET’s products and systems are semi-finished products. This means: only when a Wholesalers provide advice and logistics – transparency, completeness, availability and supply square metre of a product or system has been used can you make any statements about its actual reliability of the product ranges. All still very much in the traditional sense of building processes and added value. That necessarily makes master builders in cooperation with their trade partners – thus for the most part unaffected by the market shift between new builds and the renovation of dedicated to serving professionals – SAKRET’s main target groups. This is most noticeable in SAKRET’s existing buildings.Master builders however increasingly see themselves confined in their role to the marketing: it puts the focus firmly on the services offered by master builders. This proximity produces status of a “mere doer”, expected to deliver their building services in double-quick time. There is an understanding of the factors that contribute to the economic success of a master builder – and no-one however that is closer to the project, no-one in a better position to interpret the customer’s why SAKRET offers the ideal people, products, services and techniques. SAKRET: Works well. Done well 20 21 SAKRET: works well. Done well Home sweet home There’s no denying it: DIY is for many a favourite hobby, for others sheer necessity – a phenomenon Despite the mentioned diversity, one expectation consistently crops up: firstly those who engage in that cuts across all sectors of society. The size of this market influences everyone in the construction DIY hope that the results will be in line with what they have imagined. This expectation is met with industry, whether manufacturer, planner, builder or trade partner. At the moment, the interplay a two-fold affirmative: using product and marketing policy. between the markets and the various sales channels is either characterised by flux or regeneration. In the DIY division SAKRET defines product ranges that are easy to work with and promise success. At In its capacity as an international brand, SAKRET is dependent for the control of its market strategy the same time we take the need of the DIY target group seriously for expert advice and accompanying on existing access – and this varies considerably throughout Europe. On the other hand, the SAKRET product information. This is why SAKRET has tailored its DIY communications to the information professional and DIY divisions are defined by the differences between these two target groups. In needs and knowledge level of the target group. After all the success of a DIY project is often just a concrete terms: skill levels and motives for activity differ significantly. In the case of DIY enthusiasts hair’s breadth away from potential failure. the latter can be never-ending, since everything in and around the home can be a reason for or target SAKRET helps to ensure that the result at the end of a project is convincing rather than disappointing. of their attention. That’s why in DIY terms SAKRET stands for “Works well. Done well.” SAKRET PARTNERS IN GERMANY SAKRET Trockenbaustoffe Europa GmbH & Co. KG Franklinstrasse 14 10587 Berlin, Germany Tel. +49 (0) 30 / 3 30 99 79 - 0 Fax +49 (0) 30 / 3 30 99 79 - 18 [email protected] www.sakret.de SAKRET Bausysteme GmbH & Co. KG Werk Henstedt-Ulzburg Kiefernweg 3 24558 Henstedt-Ulzburg, Germany Tel. +49 (0) 41 93 / 7 55 59- 0 Fax +49 (0) 41 93 / 7 55 59-21 [email protected] SAKRET Bausysteme GmbH & Co. KG Werk Rüdersdorf Frankfurter Chaussee 15562 Rüdersdorf, Germany Tel. +49 (0) 3 36 38 / 7 60- 0 Fax +49 (0) 3 36 38 / 7 60-19 [email protected] SAKRET Bausysteme GmbH & Co. KG Werk Brandenburg Am Piperfenn 10 14776 Brandenburg, Germany Tel. +49 (0) 33 81 / 52 50- 0 Fax +49 (0) 33 81 / 52 50-20 [email protected] SAKRET Bausysteme GmbH & Co. KG Werk Demmin Ockel-Weg 14 17109 Demmin, Germany Tel. +49 (0) 39 98 / 27 13- 0 Fax +49 (0) 39 98 / 27 13-40 [email protected] SAKRET Bausysteme GmbH & Co. KG Werk Reinbek Büchsenschinken 1 + 3 21465 Reinbek, Germany Tel. +49 (0) 41 04 / 96 13-54 Fax +49 (0) 41 04 / 96 13-27 [email protected] SAKRET Bausysteme GmbH & Co. KG Werk Bremen Hermann-Funk-Strasse 5 28309 Bremen, Germany Tel. +49 (0) 421 / 4 17 78- 0 Fax +49 (0) 421 / 4 17 78-80 [email protected] SAKRET GmbH Osterhagener Straße 2 Postfach 14 47 37431 Bad Lauterberg im Harz, Germany 37424 (PO Box, Postcode), Germany Tel. +49 (0) 36 31 / 929- 3 Fax +49 (0) 36 31 / 929- 490 [email protected] www.sakret-gmbh.de SAKRET GmbH Kommunikationsweg 3 a 99734 Nordhausen, Germany Tel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 84-14 [email protected] www.sakret-gmbh.de SAKRET GmbH Alfred-Nobel-Strasse 20 66793 Saarwellingen/Saar, Germany Tel. +49 (0) 36 31 / 62 84- 0 Fax +49 (0) 36 31 / 62 84-14 [email protected] www.sakret-gmbh.de SAKRET Produktionsgesellschaft Münsterland mbH Kressenweg 15 44379 Dortmund, Germany Tel. +49 (0) 231 / 99 58-0 Fax +49 (0) 231 / 99 58-139 [email protected] SAKRET Bausysteme GmbH & Co. KG Bataverstrasse 84 41462 Neuss, Germany Tel. +49 (0) 21 31 / 95 00-0 Fax +49 (0) 21 31 / 95 00-21 [email protected] SAKRET PARTNERS IN EUROPE SAKRET Trockenbaustoffe Sachsen GmbH & Co. KG Gewerbepark Diethensdorf Industriestrasse 1 09236 Claußnitz, Germany Tel. +49 (0) 3 72 02 / 403- 0 Fax +49 (0) 3 72 02 / 403- 26 [email protected] SAKRET Trockenbaustoffe Sachsen GmbH & Co. KG Baustoff-Industriepark Zeithain Am See 6 01619 Zeithain, Germany Tel. +49 (0) 35 25 / 72 51-10 Fax +49 (0) 35 25 / 72 51-44 [email protected] Kalkwerk Rygol GmbH & Co. KG SAKRET Trockenbaustoffe Deuerlinger Strasse 43 93351 Painten, Germany Tel. +49 (0) 94 99 / 94 18-0 Fax +49 (0) 94 99 / 94 18-35 [email protected] www.rygol-sakret.de SAKRET Trockenbeton München GmbH & Co. KG Taufkirchner Strasse 1 85649 Kirchstockach, Germany Tel. +49 (0) 81 02 / 85- 0 Fax +49 (0) 81 02 / 85-113 [email protected] www.sakret-muenchen.de SAKRET Bausysteme GmbH & Co. KG Kieswiesen 2 73776 Altbach (nr. Esslingen), Germany Tel. +49 (0) 71 53 / 667- 200 Fax +49 (0) 71 53 / 667- 299 [email protected] SAKRET Bausysteme GmbH & Co. KG Ellighofen 6 79283 Bollschweil, Germany Tel. +49 (0) 76 33 / 810-0 Fax +49 (0) 76 33 / 810-112 [email protected] OÜ SAKRET Mäo küla, Paide vald 72751 Estonia Tel.+372 (0) 3 84 66 00 Fax+372 (0) 3 84 66 01 [email protected] www.sakret.ee SAKRET Flotgólf ehf Miðrhauni 15 210 Garðabæ Iceland Tel.+354 (0) 5 55 68 88 Fax+354 (0) 5 65 29 18 SAKRET d.o.o. Culine c ka 2b 10040 Zagreb Croatia Tel.+385 (0) 1 / 2 93 14 50 Fax+385 (0) 1 / 2 99 48 44 [email protected] SIA SAKRET Ritvari, Stopinu munic. Riga distr. 2121 Latvia Latvia Tel.+371 (0) 6 78 036 50 Fax+371 (0) 6 78 036 51 [email protected] www.sakret.lv UAB SAKRET LT Biochemiku˛ g. 12 57234 Kėdainiai Lithuania Tel.+370 (0) 3 47 535 77 Fax+370 (0) 3 47 515 44 [email protected] www.sakret.lt SAKRETE Droge Mortel BV Postbus 3 9530 AA Borger Netherlands Tel.+31 (0) 599 / 21 70 20 Fax+31 (0) 599 / 28 73 65 [email protected] www.sakrete.nl SAKRET CZ k.s. 27708 Led c ice 150 okr Milnik Czech Republic Tel.+420 (0) 315 / 72 84 21 Fax+420 (0) 315 / 76 52 54 [email protected] www.sakret.cz SAKRET Irland LTD. Inverhouse, Unit 07 Ards Business Centre, Jubilee Road BT23 4YH Newtownards, Co. Down Northern Ireland Tel.+44 (0) 28 / 91 82 29 01 Fax+44 (0) 28 / 91 82 65 84 [email protected] SAKRET Veta Yapi Malzemeleri San. ve Tic. A.S Burhaniye Mah. Neşat Bey Sok. No: 9 34676 Üsküdar Istanbul Turkey Tel.+90 (0) 216 / 4 22 35 00 Fax+90 (0) 216 / 4 22 35 04 [email protected] www.sakret.com.tr SAKRET Suche Zaprawy Budowlane Sp. z.o.o. ul. Belgijska 3 55220 Jelcz-Laskowice Poland Tel.+48 (0) 71 / 3 18 72 00 Fax+48 (0) 71 / 3 18 72 07 [email protected] www.sakret.pl SAKRET Hungária Bt. 9241 Jánossomorja, Új Ipartelep Hungary Tel.+36 (0) 96 / 56 51 91 Fax+36 (0) 96 / 56 51 90 [email protected] www.sakret.hu SAKRET AG/SA Gewerbestrasse 1 4500 Solothurn Switzerland Tel.+41 (0) 32 / 6 24 55 40 Fax+41 (0) 32 / 6 24 55 49 [email protected] www.sakret.ch SAKRET Slovakia k.s. Pri Kalvárii 16 91701 Trnava Slovakia Tel.+421 (0) 33 / 5 35 44 73 Fax+421 (0) 33 / 5 35 44 71 [email protected] www.sakret.sk SAKRET Zeipekkis LTD Adjacent to Moni Cement Factory P.O. Box 54579 3725 Limassol Cyprus Tel.+357 (0) 25 82 10 40 Fax+357 (0) 25 82 10 43 [email protected] SAKRET USA licence-holders SAKRET Europa licence-holders SAKRET Europa sales partners Iceland Finland Norway Sweden Estonia Latvia Denmark Ireland Russia Lithuania Belarus United Kingdom Netherlands Belgium Poland Germany Czech Rep. Ukraine Slovakia Hungary Austria Switzerland Slovenia Croatia Bosnia and Herz. Romania Serbia Montenegro Bulgaria Greece Turkey Cyprus 1208-01-011_P/1.d Subject to alteration SAKRET Europe