The Mobile Uproar
Transcription
The Mobile Uproar
The Mobile Uproar #epi2012 episerver.com/epi2012 One week without your Phone 70% would not drink alcohol 63% would not eat chocolate 33% would give up sex 22% would not brush their teeth Source: Telnav, 2011. Apple changed the rules of the game 700 45,000 14,000 Number of thousand units delivered Number of thousand units delivered iPad iPhone iPod iPhone iPodiPod 40,000 600 12,000 35,000 500 10,000 30,000 400 8,000 25,000 300 20,000 6,000 15,000 200 4,000 10,000 100 2,000 5,000 0 0 0 0 0 0 1 1 1 2 3 2 3 2Quarters after launch 3 Quaters after after launch launch Quarters 4 4 4 5 5 5 Source: Apple, as of Q2:11 (6 quarters post iPad launch). (Mary Meeker, KPCB http://kpcb.com/insights/internet-trends-2011) 6 6 6 Android has ramped even faster 180,000 Number of thousand units delivered Android iPhone 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 Quaters after launch Source: Gartner, Morgan Stanley Research, as of Q2:11. (Mary Meeker, KPCB http://kpcb.com/insights/internet-trends-2011) Smartphones Penetration on the Rise Source: Our Mobile Planet US, Google, 2012. Source: StatCounter Global Ststs. KPCB Internet Trends 2012, Mary Meeker & Liang Wu. Mobile searches on Google 2007-2011 4x Growth the last few years 2007 2008 2009 Source: Google. (Mary Meeker, KPCB http://kpcb.com/insights/internet-trends-2011) 2010 2011 The Mobile Uproar Tom Stenius // Product Manager // EPiServer By 2013, more people will use their mobile phones than PCs to get online. Source: Gartner, 2010. Source: Mobile World Tradeshow, Google, 2010. Mobile Apps Native Hybrid Available in App Stores Tied to one platform Expensive to develop Hard to find resources High performance Best user experience Better offline support Hard to maintain Available in App Stores Reuse existing web Multiple platforms Cheap development Lower performance Easy to maintain “By 2015, 80% of all mobile applications developed will be hybrid or mobileWeb-oriented” Gartner, 2012 Source: Magic Quadrant for Mobile Applications Development Platforms, Gartner 2012 Source: http://venturebeat.com/2012/05/02/linkedin-ipad-app-engineering/#s:1-linkedin-ipad Source: Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011. http://www.howtogomo.com/ The Mobile Web Let it be – do nothing to adapt the web site The Mobile Web Separate mobile web Duplicate the content Cut down on content and features Different URLs The Mobile Web Adapt your web site and make all content available to everyone on any device 1. Responsive web design 2. Dynamically serving different HTML on the same URL 3. Separate mobile URLs Source: Google, http://googlewebmastercentral.blogspot.com/2012/06/recommendations-for-building-smartphone.html 60% expect the mobile site to load in 3 sec or less 71% expect the mobile site to load as fast as the desktop site 78% will retry a site two times or less if it does not load initially Source: Compuware, "What Users Want from Mobile," 2011. (Google, http://www.howtogomo.com/en/) Mobile site best practice Source: Google, http://www.howtogomo.com/en/d/why-go-mo/#mobile-best-practices “Context - the sum total of what is known about an individual along with what he or she is currently experiencing” Julie A. Ask, Forrester Today’s Channel is Tomorrow’s Contex What about me? The Future is Mobile Tom Stenius Product Manager @tomstenius [email protected] Thank you! Image references • http://morristown-nj.org/features2.html?id=1305049921 • http://www.intomobile.com/2010/09/02/hands-on-samsung-galaxy-tab-android-7inches-of-android-tablet-goodness/ • http://infographiclist.com/2012/03/05/future-of-mobile-infographic • http://www.digitaltrends.com/mobile/microsoft-builds-giant-nyc-phone-for-launchevent-spotify-comes-to-windows-phone/ • http://blogs.lavozdegalicia.es/serantes/?p=5079 • http://www.skyscrapercity.com/showthread.php?t=975440 • http://results.envisialearning.com/women-work-stress-and-hidden-challenges/ • http://sv.wikipedia.org/wiki/Fil:Uncle_Sam_(pointing_finger).jpg • http://www.mambaseo.com.au/skin/frontend/default/default/images/googleApproved.jp g • http://www.flickr.com/photos/simona_/4068354970/sizes/l/in/photostream • http://www.white-fire.co.uk/wp-content/uploads/2012/04/responsive-designexample1.jpg • http://www.daronet.eu/_Pics/responsive_en.png