Be Part of the Dubai Christmas Festival

Dubai Media City
Amphitheatre
BOOK YOUR
STAND TODAY
Be Part of the Dubai Christmas Festival
Now in its 3rd year, the Dubai Christmas Festival
is the UAE’s number one festive celebration,
with everything you love about Christmas in one place.
VISITOR ATTENDANCE
2012
2013
2014
22,398
27,241
Your Christmas
present!
22
% Increase
VISITOR PROFILE
66%
44%
11,000
Female
Male
Kids
VISITOR FEEDBACK
92%
rated their overall experience
as Excellent or Good
88%
rated the Festival’s value for
money as Excellent or Good
94%
said they would return to the
Festival in 2014
84%
said their decision to attend
the Festival was based on the
collection of all the experiences
the Festival offered
100%
said their children still believed
in Father Christmas
MARKETING & PR
In 2013, the Festival marketing campaign reached in
excess of 2 million consumers. Across the campaign,
the Dubai Christmas Festival logo was viewed over 2 millions times.
igh Profile Consumer Camp
H
r
u
O
aign
Join
NEWS
DUBAI
CHRISTMAS FESTIVAL
DUBAI
5-7 DECEMBER 2013
CHRISTMAS FESTIVAL
5-7 DECEMBER 2013
Online/Social Media
Print Advertising
Broadcast
PR REACH: 23,090,608 IMPRESSIONS
The Dubai Christmas Festival promotional strategy is a 7 week marketing and 8 week PR
campaign working with key media partners and advertisers:
TV: OSN (1,000 Spots)
NEWSPAPER:
Gulf News (Circulation: 108,187) and 7DAYS (Circulation: 65,000)
MONTHLY MAGAZINES:
BBC Good Food, Ahlan Gourmet, Good Housekeeping, Aquarius, Good Taste
WEEKLY MAGAZINES:
Time Out Dubai, Friday, Abu Dhabi Week
OUTDOOR:
Lamp posts in SZR, Jumeirah and Business Bay, Roll ups in restaurants, MMI stories,
Magrudy’s, perimeter advertising around DMC Amphitheatre
RADIO:
Virgin 104.4, Dubai 92, Dubai Eye 103.8, City 101.6, Al Arabiya 99, Radio Shoma 93.4,
Radio 1 and Radio 2
ONLINE:
ExpatWoman, Time Out, YaDig, Lime and Tonic, Round Menu, Du Night, Zomato,
VoucherCodesUAE
SOCIAL MEDIA:
Facebook, Twitter, YouTube and Instagram
THE 2014 FESTIVAL LINE UP
The Dubai Christmas Festival’s success is down to the magical
experiences we create for all of our visitors,
and this year over 30,000 individuals will enjoy the following:
Ice Rink
Christmas Pantomime
Christmas Market
School Choirs
Giant Christmas Tree
Christmas Fairground
Santa’s Grotto
Festive Workshops
Entertainment Stage
Music Acts
Festive Food
and n
e w f o r 2 0 14
THE DUBAI CHRISTMAS FESTIVAL
FREESTYLE AERIAL SKI TEAM,
~ with shows every hour ~
WAYS TO PARTICIPATE
BRANDS
INDEPENDENT
RETAILERS
RESTAURANTS
Book a stand in the Retail
Centre and meet your
customers in festive
buying mood
Book a table top in the
Christmas Market,
and gain new customers
for arts and crafts
Serve your festive
food and satisfy our
30,000 visitors
The 2 top reasons for our visitors to attend in 2013
were shopping and festive food.
Our visitors want to shop, eat, drink, dance, sing, watch,
sample, buy, book, test, try, feel, indulge, experience and enjoy.
EXHIBITOR CATEGORIES INCLUDE:
Homeware, Giftware, Jewellery, Books, Art, Crafts, Perfumes,
Electronics, Gadgets, Toys, Food and Beverages, Deli Products, Fashion
RATES ARE AS FOLLOWS:
RETAIL ZONE
Tent option - $360 per square metre
Space only option - $310 per square metre
RESTAURANT Price on application
SPONSORSHIP
Price on application
ow, Don't Miss Out!
N
t
c
A
SPACES ARE LIMITED. BOOK TODAY.
For Sponsorship and Restaurant Enquiries Contact:
Maria Stanojevic, Senior Sales Manager
+971 (0) 56 692 3417 | [email protected]
For Exhibitor Stand Enquiries:
Marge Kovijanic, Sales Manager
+971 (0) 56 254 5260 | [email protected]
Annie Frost, Sales Manager
+971 (0) 55 691 7454 | [email protected]
www.dubaichristmasfestival.com