textile travelogues - Amazon India Fashion Week

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FASHION DESIGN COUNCIL OF INDIA’S OFFICIAL MAGAZINE
DAY 4
Actress Soha Ali Khan was
spotted at Wills Lifestyle India
Fashion Week (WIFW) on Day 3.
She had been invited to felicitate
the winner of Wills Lifestyle’s
The Debut campaign, which
recognises talented young
designers in the field of fashion
DAILIES
26TH-30TH MARCH ‘14
HALL NO. 18, PRAGATI MAIDAN // NEW DELHI
>Page 04
Boxer Vijender Singh was at
WIFW too, throwing a few
punches for animal rights.
He unveiled the new PETA
campaign to save circus
animals from atrocities >Page 04
Digitally dapper WIFW and
the business of fashion... In
conversation with CEO of
Wills Lifestyle, Atul Chand
>Page 10
Social media loves
fashion. Follow us @
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google.com/+thefdci
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@thefdci
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Textile
travelogues
by Samant Chauhan
on day 4
The buzz
Nida
Mahmood
AD Singh
Soha Ali Khan with
the winner of The
Debut campaign,
Pearl Academy,
Chennai’s student
Gaurav Goel
Wills Lifestyle The Debut
campaign’s winner
Gaurav Goel with models
showcasing his ensembles
Designers Sonam Dubal
& Payal Jain at Payal
Pratap’s show party
Ace Photographer
Ram Rahman at
Abraham & Thakore’s
pre-show party
FDCI Dailies
Designer Sanchita at
Payal Pratap’s party
Published by:
MaXposure Media Group India Pvt. Ltd.
Publisher & COO: Vikas Johari
CEO & Managing Director: Prakash Johari
CFO: Kuldip Singh
Editor: Jayita Bandyopadhyay
Advisor-at-large: Asmita Aggarwal
Rights:
FDCI Dailies magazine is printed and published by Vikas
Johari on behalf of MaXposure Media Group India Pvt. Ltd.
(MMGIPL) for FDCI and published at MMGIPL, Unit No. F2B,
Second Floor, MIRA Corporate Suites, Plot No. 1&2, Ishwar
Nagar, Mathura Road, New Delhi - 110 065, India.
All rights reserved. All writings, artwork and/or photography
contained herein maynot be used or reproduced without the
written permission of MMGIPL and FDCI. No responsibility can
be taken for the loss of unsolicited manuscripts, photographs
or artwork. The views and opinions expressed or implied in the
magazine are those of the authors and do not necessarily reflect
those of MMGIPL or FDCI. All efforts have been made while
compiling the content of this magazine, but we assume no
responsibility for the effects arising there from. MMGIPL does
not assume any liability for services or
products advertised herein.
Designer Gaurav Jai Gupta
and Vikram Raizaada at
Payal Pratap’s party
FDCI president Sunil Sethi
at Payal Pratap’s party
Danish ambassador Freddy Svane and
his wife Lise with Sapna Mehra (left)
at Payal Pratap’s party
LOST IN TRANSIT?
Designer Varun Behl
Rajesh Pratap, Ekta Rajat at Abraham
& Thakore’s pre-show party
Rohit Bal
Designer Payal Pratap
Models Anna, Smita & Carol Gracias
smile for the camera at Abraham &
Thakore’s pre-show party
Hi5 show by Chhaya Mehrotra
MSA 1
Josh Goraya
Rinku Sobti
Saaj by Ankita
431-88 by Shweta Kapur
2:00 PM
Hemant & Nandita
MSA 2
Tanvi Kedia
3:15 PM
Rajputana by Samant Chauhan
MSA 1
Zubair Kirmani
4:30 PM
West | Mumbai | Time Square Building,
Third floor, Western Express Highway,
Andheri (E),Mumbai - 400 069
Tel: +91.22.61991111, Fax: +91.22.61991115
Ahmedabad | 4, Megabyte Business Centre,
Navrang Building, Opp, Samsung Show room,
Swastik Char Rasta, C.G. Road,
Ahmedabad - 380009
Tel: +91.79.40193627
Indore | 7/1, 409, Fourth Floor, Ratan Mani
Complex, Opposite Inter Star Showroom,
New Palasia, Indore - 452 001. Tel: +91.731.4248881
East | Kolkata | DPS Corporate Club,
First Floor, 9A Sebak Baidya Street,
Kolkata - 700029. Tel: +91.33.40680111
Raipur | Magnetto Offizo, Office No.546,
Fifth Floor, Magnetto The Mall, GE Road,
Labhandi, Raipur. Tel: +91.771.4264571
Day 4, Saturday – March 29, 2014
12:45 PM
Photographs by Rohit Dhingra & team
IN COVERSATION: Wendell
Rodricks at Abraham and
Thakore’s pre show party
Contacts:
Head Office: Unit No. F2B, Second Floor,
MIRA Corporate Suites, Plot No. 1&2, Ishwar Nagar,
Mathura Road, New Delhi - 110 065
Tel: +91.11.43011111, Fax: +91.11.43011199
Soltee by Sulakshana Monga
South | Bengaluru | 1010 A Wing,
Tenth Floor, Mittal Towers, MG Road,
Bengaluru - 560 001. Tel: +91.80.40921037-38
Fax: +91.80.41510657
Hyderabad | 1-11-222/2 Ground Floor,
Street No. 4, Gurumurthy Lane, Begumpet,
Hyderabad - 500 016. Tel: +91.40.40021545
Chennai | FL 9, Alsa Mall, First Floor,
149 Montieth Road, Egmore, Chennai - 600 008
Tel: +91.44.42015685, Fax: +91.44.42015684
MSA 2
Virtues by Ashish, Viral & Vikrant
5:45 PM
Mandira Wirk
7:00 PM
Rabani & Rakha
MSA 1
Rehane
MSA 2
Siddartha Tytler
8:15 PM
péro by Aneeth Arora
MSA 1
9:30 PM
Fiama Di Wills presents Pankaj & Nidhi
MSA 2
* For the complete schedule, turn to page 14
On our cover, a model sports creations
by designer Samant Chauhan; to be showcased
at WIFW on Day 4
Editorial & Photography support : Students of Pearl Academy, Fashion
Media Communication and Professional Photography
3
ramp walks and heels
Actress Soha Ali Khan was spotted on Day 3 of WIFW cheering young
talent and friend Masaba Gupta. We talk to her about fashion weeks and
her sense of fashion
Photo by Shivam Pathak
A
ctress Soha Ali Khan was in a
relaxed mood as she sipped her
tea and soaked in “the stylish
atmosphere” on Day 3 of the Wills
Lifestyle India Fashion Week. “I
am not walking the ramp this year, so I have
no anxiety pangs,” said the actress, who is
much admired for her understated sense of
dressing. “If I don’t walk the ramp, I don’t
have to worry about looking perfect and
being judged, about tripping on the ramp
and most, about wardrobe malfunctions. I
am an actor and not a model, so it’s natural
for me to be uncomfortable, isn’t it? The
worst is, I don’t like wearing heels. Even
though I am just 5 foot, 2 inches tall, I prefer
flats. And on the ramp, the heels one has to
wear are towering high… I have nightmares
about them,” she added.
The petite actress was at the venue to
felicitate the winner of Wills Lifestyle’s The
Debut campaign, which recognises talented
young designers in the field of fashion.
Gaurav Prajapeti from Pearl Academy,
Chennai, was declared the winner of The
Debut this time. He received a sponsored trip
to Britain for a course at the London School
of Fashion. “The campaign promotes new
talent and when they asked me to give away
the award, I was more than happy to do so,”
said Soha.
On a regular day, Soha prefers casual
clothing with clean lines. But she also loves
to pamper herself with designerwear when
the occasion demands it. “I love Ritu Kumar
for her ethnic-wear, Gauri-Nainika for her
gowns and Anamika Khanna for her edgy
clothes.” Among the new lot, she prefers
Masaba Gupta’s quirky clothing and use of
bright colours, and Pankaj & Nidhi’s futuristic
silhouettes. “From this Fashion Week, I have
loved Rahul Mishra and Nachiket Barve’s
collections.”
“It’s amazing to see so many talented
designers come to the fore, and the credit
for this goes to Wills Lifestyle India Fashion
Week. I have seen the event develop over the
years to its current majestic form,” she says.
(Top) Soha, just before Masaba’s
show; she tries out Wills Lifestyle’s RFID tag (left) and leafs
through the FDCI Dailies (above)
Films
and more
“I am excited about my next film, which is
set in Delhi on October 31, 1984, and is a
powerful story directed by National Award
winner Shivaji Patil. The thriller will be
released in October this year, to coincide
with the 30th anniversary of the
assassination of former Prime Minister
Indira Gandhi.”
Cause and effect
Boxer Vijender Singh revealed the new PETA ad against
cruelty to animals in circus, on Day 3 of WIFW
By Sarah Ishtiyaque
Why are you supporting “Fashion for Freedom”?
I will always support a cause that protests against cruel
treatment of animals. I have worked with PETA
for almost two and a half years, and I think
sportspersons are the best role models
for supporting such causes, as people
associate muscle, determination
and dedication with them. We are
protesting the cruel treatment that
is meted out to animals in circuses;
there is a lot of awareness that needs
to be spread about this.
exhilarating! I am sad that I can’t stay for the
entire day!
How do you relate sports with fashion?
The youth relate with fashion as much
as they do with sports, which is why I
think sportspersons are the best bet
when it comes to representing social
causes and ad campaigns. We are
all-rounders, in a way, and I am happy
to be associated with a cause such
as this. The youth are very gung-ho
about supporting social causes, and this
is my small way of spreading whatever
awareness I can about the cruelty that
circuses stand for.
‘Sportspersons
are the best bet
when it comes to
representing
social causes and
ad campaigns’
How do you feel being part of WIFW?
I am very excited. The surroundings are so
colourful and glamorous, and the buzz of the shows is
4
Abraham & Thakore
day
three
reviews
By Prerna Singh
& Meghna Sharma
Khadi silk was the fabric du jour,
stitched or draped in clean lines
Luxuriously
Spartan
A
braham & Thakore
presented an autumn/
winter collection that
was very nationalist, very
no-fuss, so business-like
that it was almost Spartan,
and in spite of all of this, was
swathed in luxury. Khadi silk
was the fabric du jour, stitched
or draped in clean lines, very
constructed in the skirt wraps,
the wrap shirts, the collared
shirts and the cropped pants.
The masters of the weave
did it again with their temple
weaves, which they used in not just
saris, but also in tops and trousers,
and with their woven animal prints
and embellishments. The animal
print bolero capes, long jackets and
jumpsuits left us lusting for more.
The show was very clean, but
very glamorous. The smartness
of the fabric was jazzed up by the
metallic accessories - the bags, the
belts, the mobile-phone cases.
The starkness of the music was
met with the fierceness of the
graphic eyes. Tres chic!
An understated party
D
ev r Nil called their collection Love is a War for Miles.
Aptly so. The collection was an aesthetic juxtaposition of
contradictions. It was understated, yet glamorous; powerful,
yet soft; strong yet vulnerable. The contradictions manifested in
not just the contrasting fabrics - leather against georgette - but also
in the asymmetry of the garments - in the hems, the sheer panels,
the sleeves... Monochromes were played against metallics, sheers
against leather, sarees were teamed with long jackets (which we
loved) and fun colours such as red and yellow were teamed with
a sombre black. The leather cutwork was striking. We loved the
leather bustiers they paired with printed shirts.
And the fringed bags added style.
Dev r Nil
We loved the leather bustiers they
paired with printed shirts
6
On the edge
A
rjun Saluja’s Between Time bridged the gap between
biker-chic and glamour. He contrasted faded leather with
lucid georgette and pure silk; and grunge trouser ankles
with plaid fabric and double-breasted jackets. There were lots of
cowls - at the neck, the waist, the hem - and hoods. There were zip
details everywhere - which we loved. We loved the pre-stitched
saris, especially the one with a leather blouse. Not to mention the
shirt dress with slits for arms. And we sure are
drooling over the high-heeled Doc Martens.
Arjun Saluja
We loved the pre stitched sari
teamed with the leather blouse
Playful Quirks
M
asaba Gupta’s collection for Satya Paul was playful and
quirky - in fabric, cut and print. She used jersey knits
and satin to create capes, bustiers, pants, sarees, skirts,
cropped tops, shirt dresses, saree gowns and even sweatshirts. She
used clean lines and interesting screen prints... The hands coming
across the blouse, meeting at the buttons, were fascinating. As
were the metallic details and the baubles on the tassels of the
sarees and some of the blouses - scissors, safety pins, blades. The
jersey and kurta blouses with the sarees were different, and most
lowers were high-waisted. What we liked were the fun, quirky bags
and the make-up for the show: clean eyes,
mauve lips and gloss on the cheeks.
A Blooming Winter
P
ayal Pratap brought an Oriental vibe to the runway through
this collection. Inspired by the Japanese kimono, the palette
progressed from the classic combination of blacks and
whites to a fusion of jewel-toned hues such as plum, petrol and
gold. Environment-based embroideries with traditional Japanese
motifs found a voice here. Pratap used a rich array of fabrics such
as satins, silks and velvets fused with cutwork and sheer weaves
for layering. The most distinct feature was the jacquard weave
especially made in Japanese stencil patterns
for this collection.
Satya Paul
Payal Pratap
Metallic details and baubles on the
saree tassels were fascinating
Environment-based embroideries
with Japanese motifs found a voice
7
A muted celebration
A woven tale
I
nspired from WorldSoundPowers Blood
Earth project that constructs multimedia
collaborations with south Asian artists on
issues of social justice, this collection was like
an installation art, with the music playing an
important part. The palette was muted and the
silhouettes simple, but the collection was striking.
Gaurav used a hand-woven fabric that has been
developed in monofilament silk along with
cotton, stainless steel and wool. We saw capes,
pants, long coats and more. The interesting play
of accessories added edge to the ensembles. We
loved the purple silk jumpsuit accessorised with a
brown wool stole and the
blue draped cape.
Gaurav Jai Gupta
Paromita Banerjee
We loved the purple silk jumpsuit
with a brown wool stole
There was great colour interaction,
accessorised with playful add-ons
Stories in silk
U
rvashi Kaur’s Shunya was a celebration of the rich handloom
heritage of India. Her collection was inherently traditional
- not Indian, but India-inspired. Pure, crushed, tussar and
Chanderi silks, tie-and-dye prints, interesting borders, pants
influenced by salwars, kurtas with a contemporary twist, long
jackets... Very contemporary, very chic. We especially loved the
boleros, the maxi dresses and the fun, coloured buttons she used
on most garments. And we enjoyed the generous touches of red
- even the men had plenty of those in their printed salwars and
jackets. Kaur’s collection proved, yet again, that
she really knows how to work those layers and glamorously too. Urvashi Kaur
We loved the boleros, the maxi
dresses and the fun buttons
8
P
aromita Banerjee’s Autumn-Winter collection was more like
a story. Called Tana-Bana, she narrated the tale of Indian
craftsmen through her creations. The collection was all about
bespoke textured hand-woven weaves in cottons, silks and block
prints shaped in contemporary silhouettes such as jackets, achkans,
reversible capes and shirt dresses. All her creations featured a
wonderful colour interaction and were accessorised with playful
add-ons such as multicoloured crochet shoes and geometric hair
pins. What we really liked was the use of cutesy
bow pins to tie up the capes, dupattas
and jackets.
Not so stiff upper lip
P
ia Pauro’s Scottish Glamrock Tudor Twisted takes inspiration
from very diverse quarters. There’s the glitter rock of the ‘70s
and the stained glass of medieval times... All very English.
But Pauro’s interpretation of these is not. She plays with flowy
silhouettes and fabrics and the stained-glass effect manifests as
embellishments on the garments. She keeps them easy and the
pockets lend themselves to that.
Pia Pauro
She plays with flowy silhouettes
and the stained-glass effect
LAFFAIRE.indd 9
28/03/14 9:36 PM
Sculpture couture
From Mumma’s Closet
A
subtle dance of embellished textures and silhouttes that
morph from sporty luxe dresses to voluminous skirts to
cylindrical wraps and long, boxy jackets lined the collection
with sporty freedom. Checks and stripes in black, white, cement
and indigo created a graphic narrative fluctuating between
structured and flowing. We loved the fur pads on the elbows
and the shoulders. Ombre lips and normal handbags carried as
backpacks and striking fur pouches added to
the subtly androgynous, sculpted feel.
A
rchana Rao’s collection was inspired by an average family’s
clothes line. From the father’s classic shirt to the mother’s
rosy handkerchief, she has explored various combinations to
offer her unique take on androgyny. Paying close attention to the
beauty of individual style, the collection featured bright gingham
checks, teamed with coordinated pink pastel jerseys. Her use of
feminine details such as applique and delicately layered 3D florals
made out of sheer fabrics lent a very soft vibe to
the ensembles. Sanchita
Archana Rao
Fur pouches added to the subtly
androgynous, sculpted feel
We loved the gingham checks, with
coordinated pink pastel jerseys
digital
dynamics
wills lifestyle CEO,
Atul Chand, on new
social media initiatives
W
ills Lifestyle India Fashion Week
does not seem complete without
the presence of Wills Lifestyle CEO
Atul Chand. In his well-tailored
suits, perfectly groomed hair and
unwavering smile, Chand can be seen interacting with
designers and guests with equal gusto. This year, as
the brand takes substantial social media initiatives to
promote fashion, we talk to the man who has supported
the industry unconditionally over the years.
The Debut campaign
This is an initiative to promote student designers. It’s the
Digital initiatives
eighth edition and this year we decided to move the grand
The digital media initiatives introduced at WIFW aim at finale out from our stores and to the WIFW venue. Here the
widening the reach of the event. These help us become participants can interact with leading fashion designers, be
part of the mainstream, connect with more people and influenced by the glamour of the industry and dream big.
customise the experience for anyone who wants to
The WIFW is a trade event that promotes the business
participate in it. This way we take the event beyond the of fashion. While some of the business happens on the
venue to the real consumer. I confess I’ve clicked a few ramps, most of it takes places inside the stalls. Over the
selfies, but I’m not an overtly selfie person. Social media years we have seen a phenomenal growth in the business
today has become an indispensable part of our lives and part. When participating designers and guests comment
we would be wise to embrace it. There’s great synergy
on the contribution of WIFW in the growth of the Indian
between Wills Lifestyle and India Fashion Week. We
fashion industry, it makes us happy. There is a lot of effort
support the brand created by the FDCI and are in sync
that goes into making the Fashion Week what it is and it’s
with its vision to promote the fashion business.
heartening when all of this translates into money.
10
Wills Lifestyle is the first to
introduce online marketing
using RFID technology
Wills Lifestyle has become the first fashion retail
brand to introduce real-time online marketing using
RFID technology, reaching consumers across multiple
social media platforms as well as live in Wills Lifestyle
stores and aiming at syncing all the happenings at the
venue by sharing them real-time on Facebook, Twitter
and Google Hangouts.
A creative ode to autumn
Rhea, designer Leena Singh’s daughter, may not be the face of
the Ashima-Leena line, but she is the brains behind it
By Asmita Aggarwal
R
hea Singh is the one who
Brocade foil is something
manages the backend
she loves and has added to
services, the sales
the collection with the help of
and marketing. So you
digital printing. The result is a
may not see her taking
complex fabric that is chic and
the privileged bow at the end
textured. “When you are doing
of the Ashima-Leena show, but
prêt, you have to keep your
she actually is the brain behind
price points right. We have a
Operation AL.
big buyer base in the Middle
She studied at NIFT (Delhi) and
East and Europe, so we add a
then taught herself the basics of
touch of theatrics with layering
Rhea Singh
interior design, something that
and, of course, our signature
fascinated her since her boarding-school days.
appliqué,” she adds.
She joined her mother Leena’s 24-year-old
To her, autumn is a time to wrap up in
business two years back, hoping to resuscitate
style - and sheers have a big role to play
the brand and give it a definite direction.
this time. They perfectly complement
She may soon be ready to fly solo with her
a cashmere suit or a kaftan dress, she
own label, but right now it is all about teaching
says. There are also lehenga-inspired
women to follow their own style and not fall
long skirts with jackets. “Black is a
into the trend trap. “You have to develop your
staple for winter, but jewelled tones of
personal style, so for its Autumn-Winter
emerald and green are making a play for
collection, AL has a line of prints which are
winter, as well as ecru and Mughal motifs
a hand-me-down from last season. A lot of
inspired by the Taj Mahal. For someone
trends are considered a no-no for the next
who does not blindly
season, such as prints and embroideries for
follow trends and is
winter,” she says.
not interested in
The quintessential AL woman is not one to
frivolous dressing,
invest in one-off pieces that will be discarded
autumn will be
as the season turns. Rather it is the classic
an interesting
influences that help her make the transition.
play of stygian
Sometimes the safety net in a line can prove
hues contrasted
to be a hurdle, which is why Rhea is not in
with the
favour of being “wildly trendy” or “boringly
ebullience of
orange and pink,”
traditional”. She would choose innovation over
she says. fads any day.
‘Black is a
staple for winter,
but jewelled tones
of emerald and
green are making
a play for winter’
Ensembles from Ashima-Leena’s latest collection,
shown on Day 2 of WIFW
all-time braids
This is how you can get the hairstyle models at MasabA’s show
sported on day 3
By Harshita Bartwal
W
e caught up with celebrity
Australian hairstylist Rod
Anker behind the scenes
before Masaba Gupta’s
show on Day 3, as he
methodically worked on models to give
them a fresh and breezy look. “Masaba’s
collection is full of bright and vibrant
colours, so we had to find a hairstyle that
balanced out the excesses,” said Anker,
who is a part of an Indian fashion week
for the first time. “The hair is loosely
braided on the side for a young and
casual look,” he added.
01
03
02
HOW TO GET THE LOOK :
The hairstyle is simple and easy to
create. One of the best things about it
is that it can easily be adapted to any
season, be it spring or autumn. The side
braid exudes a soft and innocent charm,
which is ideal for a flirty and romantic
look.
STEP 2:
Use a hair serum to smoothen out any remaining tangles
and frizz. Spritz on some hairspray (Anker uses Schwarzkopf
BC Moisture Kick Spray Conditioner) to make the hair settle
down. Smooth out baby hair growth or frizzy hair by using a
hair gel. Neatly section the hair down the middle.
STEP 1:
Make sure you use a conditioner
that suits your hair. Brush and comb
out the hair in sections for a sleek,
groomed look.
STEP 3:
Now start braiding the hair. You can either do a three-section
braid or try a fishtail one. Braid till the end, fix with a pin or a
band. Spritz on some hairspray to keep the hair in place. For a
quirkier look, add a hairband.
04
tips
1. Trim your hair regularly,
ideally every six months.
People usually don’t pay so
much attention to it, but
hair generally grows one
inch every month, so trimming it is very important to
keep it healthy.
2. Condition your hair after
every wash. People sometimes don’t understand the
importance of conditioning hair, but it is imperative
to close a cuticle after you
open it.
3. Change your hairstyle as
often as you change your
clothes! It is important to
have a different hairstyle to
suit different occasions.
Rod Anker
11
Creative corner
Day 3
PREVIEWS EASTWARD bound
Here are the 17 designers
who will showcase their
creations today.
12.45 pm // MSA 1
chhaya
mehrotra
Her collection is
for rmancipated,
empowered,
equal, free
women
josh goraya
He is known
for cementing
traditional
sartorial ethics
with radical
modern
rinku sobti
Her latest
collection is
about deep
colours and
pretty patterns
Inspiration
My collection is inspired from the era of the East India
Company (1890-1920). In India, the British lifestyle would
be luxurious. They would stay in huge colonial bungalows,
go for hunting and move around in sophisticated circles.
It was very royal. I have given my collection an opulent
but modern feel, and have mainly used oxblood, emerald,
purple and red. The dresses are timeless and beyond any
seasonal trend.
Favourite designers
Rahul Mishra and Abraham & Thakore.
WIFW experience
Buyers have started pouring in. I have already taken a few
orders and am getting many more inquiries. I am looking
forward to critical appreciation on my show day.
Shruti Sancheti
She is young and aspires to make it big in the fashion world. Sancheti has given her Autumn-Winter
collection, to be showcased on Day 5 of WIFW, an opulent but modern feel
Turkish delight
saaj by ankita
Her collection
is all about the
playful, feminine
and eclectic use
of colours
Inspiration
On a recent trip to Istanbul, I was really inspired by its
Iznik art. It is the city’s traditional art form and one
can find instances of it everywhere - from mosques to
floors, walls and fans. It was a popular art form of the
17th century, influenced by Arabian flower patterns and
Chinese motifs. The look also has a north-eastern feel,
as I have used beads, bold colours and local jewellery.
They are mainly eveningwear and have a sporty, young
look. I have mainly used net, crepe and flat chiffons.
Favourite designers
Pankaj & Nidhi, and Sahil Kochhar
WIFW experience
I have attended five or six seasons of the Fashion
Week, and this is the second time I am showcasing
independently. This year everything seems so grand,
starting from the venue to the stalls to the arrangements. FDCI
has done a great job this time - everybody is talking about it.
431-88 by
shweta kapur
Cracked
takes pride in
celebrating flaws
as opposed to
hiding them
2 pm // MSA 2
hemant &
nandita
Plush Decoded is
rooted in sporty
streetwear and
has a fresh,
young feel
tanvi kedia
The Vintage
Gypsy pays
homage to
the elegance
of a woman’s
free spirit
Jenjum Gadi
3.15 pm // MSA 1
rajputana
by samant
chauhan
His ensembles
celebrate the
spirit of travel
zubair
kirmani
HIs collection
invites viewers to
escape with him
into the intimacy
of Kashmir
4.30 pm // MSA 2
soltee by
sulakshana
monga
This is all
about bright and
joyous colours
and vivid designs
virtues by
ashish, viral
& vikrant
Shades of Grey
celebrates
feminine
diversity
Jenjum Gadi has kept it sweet and Turkish. His collection is bright, bold and funky, mainly for
fashionable youngsters. His show on WIFW’s last day holds a lot of promise.
route back to roots
Inspiration
My designs have been inspired from the traditional
craft of Bardhaman District in West Bengal. That is why
I have named my collection Phuler Tora, which means
a bunch of flowers. I wanted to stick to my roots and
promote Indian art on an international platform. Here, I
have given an international appeal to an Indian art form.
I have used the craft motifs on my dresses and included
gold-foil printing and used silk linings to the dresses. I
have used orange, red and ivory black for the collection.
Favourite designers in WIFW 2014
Rohit Bal. I have worked with him for six years before I
started my independent label.
WIFW experience
The response has been phenomenal. Indian buyers are
relating to the collection and are happy with the fact
that I took up such an old, traditional art form and put it
on an international platform.
Sahil Kochhar
5.45 pm // MSA 1
mandira wirk
Ombre pushes
creative avenues
and gives rise to
a symphony of
creations
rehane
Her flamboyant,
edgy cuts,
colour and
ornamentation
are unapologetic
and dynamic
12
The minute detailing in his dresses show the effort that has gone into creating his beautiful shola pith
collection. This is Sahil Kochhar’s debut show under his label, which he launched in December 2012.
7 pm // MSA 2
Rabani &
rakha
The duo
skilfully blends
tradition and
experimentation
8.15 pm // MSA 1
siddartha
tytler
Fierce is inspired
by oriental
dragons and
the softness of
cherry blossoms
pero by
aneeth arora
Péro interprets
international
aesthetics using
local material
and skills
9.30 pm // MSA 2
fiama di wills
presents
pankaj & nidhi
The House of
Cards is inspired
by the character
each deck has
Wills Lifestyle India Fashion Week – Autumn Winter 2014
March 26 – 30, 2014 | Hall No. 18, Pragati Maidan, New Delhi
SHOW SCHEDULE
Day 1, Wednesday – March 26, 2014
3:30 PM
Opening Show by Tarun Tahiliani
MSA 2
5:45 PM
Anupamaa by Anupama Dayal
MSA 1
Vineet Bahl
7:00 PM
Kiran Uttam Ghosh
MSA 2
Raakesh Agarvwal
8:15 PM
Shantanu & Nikhil
MSA 1
9:30 PM
Nokia presents Rina Dhaka
MSA 2
Day 2, Thursday – March 27, 2014
2:00 PM
‘Myoho’ by Kiran & Meghna
MSA 2
Prama by Pratima Pandey
Vaishali S
3:15 PM
‘my village’ by Rimzim Dadu
MSA 1
Kallol Datta 1955
4:30 PM
Anand Bhushan
MSA 2
Party in style
Couture food and high fashion came together at designer
duo Ashima and Leena’s royal party on Day 2 of WIFW
A
curated menu, flowing Champagne and an elite guestlist... The party hosted by designer duo Ashima and Leena
on Day 2 of WIFW at Smoke House Deli was a royal do.
“We wanted to do something special after our show at WIFW
and we felt good that our friends came down to congratulate
us,” said Leena Singh, known for hosting unique parties.
The Deli had designed a special menu for the party inspired
by the designers’ collection, which had influences of the
Taj Mahal and Mughal gardens, served with Mumm & Cie
Champagne.
The talk of the evening were the Paisley Kebabs inspired by
the Jamawar prints of the collection. The flavour of the evening
was surely Mughal!
Nachiket Barve
5:45 PM
Amit GT
MSA 1
Charu Parashar
7:00 PM
Ashima-Leena
MSA 2
8:15 PM
Malini Ramani
MSA 1
Leena Singh
with Rohit Bal
Nikasha
9:30 PM
Myntra.com presents Rahul Mishra
MSA 2
Day 3, Friday – March 28, 2014
2:00 PM
Pia Pauro
Sanjay and Sheena Sharma,
Ashima and Leena Singh
with Mansi Moghe
MSA 2
Urvashi Kaur
3:15 PM
Akaaro by Gaurav Jai Gupta
MSA 1
Paromita Banerjee
4:30 PM
Vogue India Fashion Fund presents Archana Rao
MSA 2
5:45 PM
Dev r Nil
MSA 1
Anupama Verma with
Sujata Assomull Sippy
and Leena Singh
Rishta by Arjun Saluja
7:00 PM
Payal Pratap
Ramon Blecua
and Rhea Singh
MSA 2
Sanchita
8:15 PM
Satya Paul
MSA 1
9:30 PM
Twinings presents Abraham & Thakore
MSA 2
Day 4, Saturday – March 29, 2014
12:45 PM
Hi5 show by Chhaya Mehrotra
MSA 1
Josh Goraya
Rinku Sobti
Guneeta and
Rohit Bal
Saaj by Ankita
431-88 by Shweta Kapur
2:00 PM
Hemant & Nandita
MSA 2
Tanvi Kedia
3:15 PM
Rajputana by Samant Chauhan
MSA 1
Kajoli
trend ho!
Zubair Kirmani
4:30 PM
Soltee by Sulakshana Monga
MSA 2
Virtues by Ashish, Viral & Vikrant
5:45 PM
Mandira Wirk
MSA 1
Rehane
7:00 PM
Rabani & Rakha
MSA 2
Siddartha Tytler
8:15 PM
péro by Aneeth Arora
MSA 1
9:30 PM
Fiama Di Wills presents Pankaj & Nidhi
MSA 2
Ashima and
Leena
The following caught our eyes off
the ramp on Day 3 of WIFW:
1) Fashion blogger Sukhneet W
Gujral wore a crop top with a saree
and made it smarter with a golden
belt low on her waist 2) Laced-up
ankle boots with heels (right); and
studded heels 3) Head-bands of
various kinds: beaded, floral and
studs on a turban-style scarf
03
Day 5, Sunday – March 30, 2014
12:45 PM
Sharon Lowen
with a friend
Pinnacle – Shruti Sancheti
01
MSA 1
Tanieya Khanuja
Taurus by Dhruv - Pallavi
3:15 PM
Jenjum Gadi
MSA 1
Mrinalini
Sahil Kochhar
5:15 PM
Anita Dongre
MSA 1
9:30 PM
Wills Lifestyle Grand Finale by Namrata Joshipura
MSA 2
Space for map
14
02
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