A Game Changer - Canada Soccer

Transcription

Momentum:
A Game
Changer
Canadian Soccer Association
2011 Annual Report
Definition of momentum:
The impetus and driving force gained by the development of
a process or course of events - driving power or strength.
Oxford Dictionary
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The Canadian Soccer Association
At A Glance
The Canadian Soccer Association (CSA) is the
official governing body for soccer in Canada. In
partnership with its members, the Association
promotes the growth and development of soccer in
Canada from grassroots to high performance, on a
national scale.
• The Association is responsible for managing 12 National
Teams, the Active Start Soccer Fests (for children aged
5-10 years), Local Club Sponsorship Program, Wellness to
World Cup program, the Canadian Championship and
8 National Championships. It also played a leadership role
in securing Canada’s right to host both the FIFA Women’s
World Cup 2015™ and the FIFA U-20 Women’s World
Cup 2014.
• Soccer is the #1 participatory sport in Canada and is
considered the fastest growing sport in the country:
44% of Canadian youth participate in the sport of soccer.
• There are over 850,000 registered soccer players in
Canada; over 40% of them are female.
• 2012 will mark the 100th anniversary of the Canadian
Soccer Association.
2011 Annual Report
3
THE CANADIAN SOCCER ASSOCIATION AT A GLANCE
Canada’s
Place
in World
Soccer
FIFA
208
6
Member
Federations
Confederations
THE P FACTOR –
BEYOND PARTICIPATION
Participation:
• Women’s National Team was ranked
7th in the world as of December 2011
• 44% of Canadian youth under
age 12 participate in soccer
• Men’s National Team begins next
round of FIFA World Cup™ Qualifiers
in June 2012
• Number one sport for boys and
girls aged 5-14
• Estimated 1M participants
within 2-3 years
• 2 million volunteers
Professionalization:
• Canadian Soccer Association
CONCACAF (North & Central America, Caribbean)
Member
Federations
35
• 12 Provincial and Territorial Members
• 144 Districts
• 1,500 Clubs
• Major League Soccer
CANADIAN SOCCER ASSOCIATION
12
4
Member Associations
(10 Provincial & 2 Territorial)
Performance:
• North American Soccer League
• Premier Development League
• W-League
• Canadian Soccer League
• Eight in 10 Canadians agree it’s important for Canada to have a team at
2014 FIFA World Cup Brazil™
• Despite being a nation of immigrants,
86% say if Canada had a team in the
FIFA World Cup™, they’d cheer first
and foremost for Canada
Properties:
• Wellness to World Cup
• Active Start Soccer Fests
• Local Club Sponsorship Program
• Amway Canadian Championship
• Canadian Soccer Association
National Championships
• FIFA U-20 Women’s World Cup
2014 and FIFA Women’s
World Cup 2015™
Table of Contents
The Canadian Soccer Association at a Glance 3
President’s Message 6
General Secretary’s Message 7
National Teams 8
Canadian Championship 14
Canadian Soccer Association National Championships
16
Canadian Soccer Development 18
Awards and Recognition 24
Communications 26
Marketing and Sponsorship 28
Board of Directors 30
Staff 31
Member Associations 32
Demographics 33
Financials 34
2011 Annual Report
5
PRESIDENT’S MESSAGE
Dr. Dominic Maestracci
President
“important
Our most
the FIFA Women’s World Cup 2015™ also represents an
unprecedented level of cross-country cooperation. The
Canadian Soccer Association is proud to have played a
leadership role in securing the right to host the event.
accomplishment of
2011—the awarding
of the right to host
the FIFA Women’s
World Cup 2015™
”
The Canadian Soccer Association continues to build on the
momentum that has been gathering since the adoption of our
Strategic Plan in 2009. We want to thank all of our partners
and the hundreds of thousands of soccer players across the
country for their commitment to the beautiful game. We are
extremely proud of our accomplishments in 2011. Not only
have they brought us close to achieving our key targets for
2013 set out in that five-year plan, but we believe they will have
a lasting impact on our organization, our sport and on the
entire country for many years to come.
Our most important accomplishment of 2011—the awarding
of the right to host the FIFA Women’s World Cup 2015™—
will reverberate across the country in a few years’ time. This
will mark the first time that Canada will host an international
single-sport championship in communities from coast to coast
all at the same time. No matter where they live, Canadians
will have an opportunity to attend one of the 52 matches
and experience the world’s biggest women’s sporting event.
With backing from the Federal Government—notably Prime
Minister Stephen Harper and Minister of State (Sport) Bal
Gosal—along with the representative Premiers and Mayors,
6
Securing the right to host a high-profile event such as the
FIFA Women’s World Cup 2015™ was one of the goals set
out in our 2009 Strategic Plan. But in also winning the right
to host the FIFA U-20 Women’s World Cup 2014, we not
only achieved that goal, but surpassed it. The new FIFAstandard competition and training facilities that will be built
for these tournaments will leave our country with a legacy
of infrastructure that will benefit Canada’s next generation
of soccer players. Moreover, the excitement generated by
these events will boost participation in our sport, further
strengthening soccer’s place in the hearts and minds
of Canadians.
Another key milestone for the Association in 2011 was the
approval of changes to our governance structure, which will
lead to a more professional and—we believe—more effective
organization as we kick off our Centennial celebrations in
2012. After 100 years of relying on the dedicated service of
appointed representatives from our provincial partners, the
Canadian Soccer Association Board of Directors will be made
up of six elected members beginning in May 2012. These
elected members, in turn, will appoint six others based on the
knowledge and expertise they can bring to our organization.
With these crucial changes taking place, the FIFA Women’s
World Cup 2015™ on the horizon, the Canadian National
Women’s team on their way to the London 2012 Olympics,
and the Men’s National Team beginning their next qualifying
round for the 2014 FIFA World Cup Brazil™, the future of
Canadian soccer is incredibly bright. We at the Canadian
Soccer Association are honoured and privileged to be at the
forefront of such a vibrant, exciting—and beautiful—game.
GENERAL SECRETARY’S MESSAGE
Peter Montopoli
General Secretary
On January 27, 2012, when Canada’s Women’s National
Team beat Mexico 3:1 at the CONCACAF Women’s Olympic
Qualifying round in front of a record setting crowd of 22,954 at
BC Place in Vancouver, the team did more than win a spot at
the London 2012 Olympics. Their triumph demonstrated that
the work of the Canadian Soccer Association and its partners
in 2011, and in recent years, is having an impact—both in
the growing popularity of the game in Canada and in great
performances on the pitch. The tournament’s sold-out final,
attended by 25,427 fans, was further testament to
this momentum.
2012 will also bring important changes to the Canadian Soccer
Association’s governance structure. In addition to a greater
professionalism for our organization, there will be a clear
separation between Board and staff functions, specifically
strategic and operational roles. As we get ready to mark our
Centennial with an historic matchup between the Canadian
and U.S. Men’s National Teams in June and eagerly anticipate
pivotal 2012 performances of our Women’s and Men’s National
Teams, the Association is looking forward to a breakthrough
year. The momentum that was generated in 2011 will continue
to build through 2012 and beyond. Canada—and the world—
will be watching.
A significant part of that winning strategy revolves around our
commitment to hosting world-class competitions. In order to
be successful as a sport organization, we know our athletes
need to play at home as often as possible, ideally win at home,
and ultimately have this success on the pitch broadcast to
Canadians. With this in mind, we sought, and secured, the
right to host both the FIFA U-20 Women’s World Cup 2014 and
the FIFA Women’s World Cup 2015™. In 2011, Canada hosted
three 2014 FIFA World Cup™ Qualifiers matches where our
Men’s National Team went undefeated to advance to the
semi-final round of 2014 FIFA World Cup™ qualification.
“successful
In order to be
as a
Hosting matches and international tournaments on home
soil provides us with the opportunity to build a multi-tiered
marketing platform and to broadcast as many matches
as possible. Thanks to these broadcasts, extensive media
relations efforts, strong corporate sponsorship, a revamped
website, and a range of social media channels, Canadians
are getting to know our national team players better than
ever. With the Women’s National Team setting its sights on a
podium performance in London this summer—having already
captured a Gold medal at the Pan American Games this
past October—the interest and excitement around soccer in
Canada continues its steady climb.
sport organization,
we know our athletes
need to play at home
as often as possible,
ideally win at home,
and ultimately have
this success on the
pitch broadcast
to Canadians.
”
2011 Annual Report
7
National
Teams
There was no shortage of
exciting and meaningful
matches for Canada’s National
Teams in 2011, both at home
and abroad. Overall, the
Association fielded 10 teams
and recorded almost 11,000
National Team Player Camp
days in 2011—a 40% increase
over 2010. In all, 295 players
participated in 45 national
projects from January to
December. In 23 FIFA or
CONCACAF matches, Canada
posted a record of nine wins,
six draws and eight losses.
Women’s National Team
8
National Teams
The Women’s National Team, under new Head Coach John
Herdman, ended 2011 on a glorious note, going unbeaten in
six straight games and winning their first-ever gold medal at
a Pan American Games. The team finished the season with a
record of 14 wins, four draws and four losses—a new national
record for wins and a tie with France for most wins in the world
in 2011. The team also participated in its fifth consecutive FIFA
Women’s World Cup™.
On the Men’s side, nine of Canada’s 12 matches during the
year were part of either the CONCACAF Gold Cup or the FIFA
World Cup™ Qualifiers.
Men’s National Team
• Posted a record of six wins, two
draws and two losses. The team
went undefeated in its four matches
played at home, with an average of
12,067 fans attending each game.
• On June 7, the team lost 0:2 against
USA in the opening round of the
CONCACAF Gold Cup, but enjoyed
the enthusiastic support of a contingent of fans who travelled to Detroit
for the match. Results including a
1:0 win over Guadeloupe and 1:1
draw against Panama did not qualify
Canada for the knock-out stage of
the competition.
While the team finished the year in a solid position—with a
record of six wins, two draws and two losses, remaining
undefeated at home—Head Coach Stephen Hart will be
working to strengthen the team’s chances as it moves into the
more difficult rounds of qualifying for Brazil 2014. Meanwhile,
2011 was also a very important year for the development
of Canada’s future stars. For the first time since 2005, the
Canadian Soccer Association operated men’s youth projects
in six different age categories: U-23, U-20, U-18, U-17, U-16,
and U-15, with 160 different players taking part in more than
a dozen camps across the CONCACAF region.
• For the first time, CONCACAF Round
2 of FIFA World Cup™ Qualifiers
featured a four-team group with all
teams playing a home-and-away
series. Canada opened its Brazil
2014 qualifying campaign with a
4:1 win over St. Lucia in Toronto on
September 2, followed by a 3:0 win
over Puerto Rico in Bayamón, Puerto
Rico. The tournament continued
October 10 as Canada roundly
defeated St. Lucia 7:0 in Gros Islet—
its largest-ever victory in a FIFA
World Cup™ Qualifiers. Its next two
matches against Puerto Rico and St.
Kitts and Nevis ended in 0:0 draws.
The team then made certain fans
had a great night on November 15
in Toronto with a 4:0 victory over St.
Kitts and Nevis, ensuring a first-place
finish in Group D.
“ team
The men’s
went
undefeated
in its four
matches
played at
home, with
an average of
12,067 fans
attending
each game.
”
Women’s National Team
• The team posted an impressive
record of 14 wins, four draws and
six losses. Canada’s 14 wins in 24
matches set a new national record
and tied them with France for most
wins in the world in 2011.
• Canada enjoyed the brightest of
starts to 2011, finishing second at
the Yongchuan Cup and first at the
Cyprus Women’s Cup.
• In January and March, Canada
posted six wins and one loss, falling
only 1:2 to USA, the world’s numberone ranked team. Highlights included
a 1:0 victory over Sweden (with a
breathtaking goal by Christine
Sinclair) and a 2:0 win over England.
• At the FIFA Women’s World Cup
Germany 2011™, Canada lost 1:2 to
the defending world and European
champion Germany in the tournament’s opening match in front of
70,000 fans. The team had subsequent losses to France (0:4) and
African champion Nigeria (0:1).
2011 Annual Report
9
National Teams
• In September, John Herdman was
appointed new Head Coach for the
women’s program and immediately
guided Canada to a respectable
performance against USA in a twomatch friendly series, including a 1:1
draw in his first match with the team.
• Herdman then led the Women’s
National Team into competition
at the XVI Pan American Games
in Guadalajara. Canada went
undefeated and claimed the gold
medal after a dramatic final
against Brazil.
Men’s U-20
• Participated in the 2011 CONCACAF
Men’s Under-20 Championship in
March and April, but was eliminated
after back-to-back losses against
2009 and 2011 CONCACAF U-20
champions Costa Rica and Mexico.
• Near the end of 2011, Nick Dasovic
was named as the new U-20 coach
for Canada’s road to the FIFA U-20
World Cup Turkey 2013. He began
early preparations in December with
the 1993 age group.
Men’s U-17
• Took part in 13 international matches,
posting a record of five wins, three
draws and five losses.
2011 CONCACAF
Men’s U-17 Championship —
Canada won silver
10
• Enjoyed a year of historic success
that culminated in the team winning
the country’s first-ever point at a FIFA
U-17 World Cup. During the FIFA U-17
World Cup Mexico 2011, the team
posted an historic 2:2 draw against
England, where goalkeeper Quillan
Roberts not only earned Canada its
first point but also became the first
goalkeeper ever to score in a FIFA
men’s final competition.
Para Soccer
• At the CONCACAF Men’s Under-17
Championship (3-1-1), Canada went
an astounding 452 minutes before
conceding a first goal in extra time in
the final against USA. The Americans
went on to win the match, but not
before Canada had left its mark
on the tournament, capturing a
silver medal.
• Participated in one international
competition and 14 exhibition
matches; held nine camps and mini
camps at home and abroad, for a
total of 4,732 player camp days.More
than 100 players have been identified,
up from just 13 when the program
started in 2005.
Women’s U-17
• Led by U-17 coach Bryan Rosenfeld,
Canada began its early preparations
for the 2012 CONCACAF Women’s
Under-17 Championship.
• The team took part in four
international matches: a draw and
a loss against Japan and a pair of
victories against Mexico.
• Finished the year with an international
record of eight wins and five losses;
the team was ranked 12 of 32 teams
internationally.
• While the team did not qualify for the
London 2012 Paralympics, it ended
the year on a high note, winning the
first two games in a three-match
series against USA, who will be
competing in London.
National Teams
Amandine Pierre-Louis –
Women’s U-17 Team
11
National Teams
Men’s National Team (6-4-2)
Date
Opponent
Score
Location
Competition
9-Feb-11
Greece
L 0:1
Larissa, GRE
International Friendly
29-Mar-11
Belarus
W 1:0
Antalya, TUR
6-Jun-11
Ecuador
D 2:2
Toronto, ON, CAN
7-Jun-11
USA
L 0:2
Detroit, MI, USA
CONCACAF Gold Cup
11-Jun-11
Guadeloupe
W 1:0
Tampa, FL, USA
CONCACAF Gold Cup
14-Jun-11
Panama
D 1:1
Kansas City, KS, USA
CONCACAF Gold Cup
2-Sep-11
St. Lucia
W 4:1
Toronto, ON, CAN
FIFA World Cup™ Qualifiers
6-Sep-11
Puerto Rico
W 3:0
Bayamón, PUR
7-Oct-11
St. Lucia
W 7:0
Gros Islet, LCA
11-Oct-11
Puerto Rico
D 0:0
Toronto, ON, CAN
11-Nov-11
St. Kitts and Nevis
D 0:0
Basseterre, SKN
15-Nov-11
St. Kitts and Nevis
W 4:0
Toronto, ON, CAN
Women’s National Team (14-4*-6)
Date
Opponent
Score
Location
Competition
21-Jan-11
China PR
W 3:2
Yongchuan, Chongqing, CHN
Four-Nation Women’s Tournament
23-Jan-11
USA
L 1:2
25-Jan-11
Sweden
W 1:0
2-Mar-11
Scotland
W 1:0
Larnaka, CYP
Cyprus Women’s Cup
4-Mar-11
Italy
W 1:0
Nicosia, CYP
7-Mar-11
England
W 2:0
Nicosia, CYP
9-Mar-11
Netherlands
W 2:1
Paralimni, CYP
2-Apr-11
Sweden
L 0:1
Palestrina, ITA
15-May-11
Switzerland
D 1:1
Roma, ITA
18-May-11
Switzerland
W 2:1
Niederhasli, SUI
28-May-11
Netherlands
W 2:0
Rona, ITA
7-Jun-11
Hungary
W 1:0
Telki, HUN
14-Jun-11
Korea DPR
W 2:0
Roma, ITA
26-Jun-11
Germany
L 1:2
Berlin, GER
FIFA Women’s World Cup™
30-Jun-11
France
L 0:4
Bochum, GER
5-Jul-11
Nigeria
L 0:1
Dresden, GER
17-Sep-11
USA
D 1:1
Kansas City, KS, USA
22-Sep-11
USA
L 0:3
Portland, OR, USA
18-Oct-11
Costa Rica
W 3:1
Guadalajara, MEX
Pan American Games
20-Oct-11
Argentina
W 1:0
Guadalajara, MEX
Pan American Games
22-Oct-11
Brazil
D 0:0
Guadalajara, MEX
Pan American Games
25-Oct-11
Colombia
W 2:1
Guadalajara, MEX
Pan American Games
27-Oct-11
Brazil
D 1:1*
Guadalajara, MEX
Pan American Games
22-Nov-11
Sweden
W 2:1
Phoenix, AZ, USA
* Canada won tournament’s gold in kicks from the penalty mark.
Men’s U-20 Team (2-0-2)
12
Date
Opponent
Score
Location
Competition
10-Feb-11
Trinidad and Tobago
W 1:0
Sunrise, FL, USA
28-Mar-11
Guadeloupe
W 2:1
Ciudad Guatemala, GUA
CONCACAF Men’s U-20 Championship
1-Apr-11
Costa Rica
L 0:3
5-Apr-11
Mexico
L 0:3
National Teams
Men’s U-17 Team (5-3-6)
Date
Opponent
Score
Location
Competition
2-Jan-11
Costa Rica
L 0:2
San José, CRC
6-Jan-11
Costa Rica
W 3:2
Alajuela, CRC
11-Feb-11
Guatemala
W 1:0
Sunrise, FL, USA
17-Feb-11
Barbados
W 8:0
Montego Bay. JAM
19-Feb-11
Honduras
D 0:0
Montego Bay. JAM
23-Feb-11
Trinidad and Tobago
W 2:0
Montego Bay. JAM
25-Feb-11
Panama
W 1:0
Montego Bay. JAM
27-Feb-11
USA
L 0:3
Montego Bay. JAM
20-Apr-11
Mexico
L 1:2
Morelia, MEX
24-Apr-11
Mexico
L 0:3
Morelia, MEX
13-Jun-11
Australia
– 1:2
Pachuca, MEX
19-Jun-11
Uruguay
L 0:3
Pachuca, MEX
FIFA U-17 World Cup™
22-Jun-11
England
D 2:2
Pachuca, MEX
25-Jun-11
Rwanda
D 0:0
Pachuca, MEX
Women’s U-17 Team (2-1-1)
Date
Opponent
Score
Location
Competition
26-Aug-11
Japan
L 1:2
Carson, CA, USA
29-Aug-11
Japan
D 1:1
Carson, CA, USA
16-Dec-11
Mexico
W 2:0
Ciudad Mexico, MEX
18-Dec-11
Mexico
W 1:0
Ciudad Mexico, MEX
Para Soccer Team (6-0-7)
Date
Opponent
Score
Location
Competition
11-Apr-11
Portugal
W 7:0
Porto, POR
Footie 7 Cerebral Palsy Football Tournament
12-Apr-11
Netherlands
L 0:4
Porto, POR
13-Apr-11
Mexico
W 3:2
Porto, POR
15-Apr-11
Netherlands
L 1:3
Porto, POR
18-Jun-11
Finland
W 6:0
Drenthe, NED
CP-ISRA World Championship
20-Jun-11
Ukraine
L 0:5
Drenthe, NED
22-Jun-11
Scotland
L 1:4
Drenthe, NED
25-Jun-11
Spain
W 3:2
Drenthe, NED
29-Jun-11
Ireland
L 0:6
Drenthe, NED
30-Jun-11
Australia
L 0:2
Drenthe, NED
1-Dec-11
USA
W 4:2
Chula Vista, CA, USA
2-Dec-11
USA
W 4:2
3-Dec-11
USA
L 2:3
Men’s Development Teams (U-16 and U-18)
Date
Opponent
Score
Location
Competition
25-Jan-11
Costa Rica
L 0:2
San José, CRC
International Friendly (U-18)
27-Jan-11
Costa Rica
D 1:1
San José, CRC
23-Nov-11
Costa Rica
W 4:2
Alajuela, CRC
25-Nov-11
Costa Rica
W 3:0
Alajuela, CRC
2011 Annual Report
13
2011 Nutrilite Canadian Championship
DATE
Result
LOCATION
27-April-11
Montréal 0:1 Vancouver
Stade Saputo-Montréal, QC
27-April-11
Edmonton 0:3 Toronto
4-May-11
Toronto 1:0 Edmonton
BMO Field-Toronto, ON
17,937
4-May-11
Vancouver 1:1 Montréal
Empire Field-Vancouver, BC
16,611
18-May-11
Vancouver 1:1 Toronto
Empire Field-Vancouver, BC
15,474
18,212
18,212
25-May-11
2-July-11
Toronto -:- Vancouver
*match abandoned
Toronto 2:1 Vancouver
(3:2 on aggregate)
ATTENDANCE
Commonwealth StadiumEdmonton, AB
TOTAL :
14
8, 421
5,781
100,648
Canadian
Championship
Toronto FC captured its third consecutive Nutrilite Canadian
Championship in 2011 in an exciting series that—with the addition
of FC Edmonton—featured four teams for the first time.
The year also marked the debut of a new knockout
format, featuring a two-legged home-and-away
semi-final before repeating the process to decide
the final over two matches. In the semi-final round,
Toronto FC defeated FC Edmonton while Vancouver Whitecaps FC progressed following two tight
matches against Impact Montréal. This set up an
• As a result of its
intense final between two MLS clubs for the
first time, with the Vancouver Whitecaps FC
having joined MLS as an expansion team for
2011. After the first leg ended in a 1:1 draw May
18 and the second, on May 25, was abandoned
due to inclement weather, Toronto FC emerged
victorious with a 2:1 win on July 2.
• Total attendance
• All matches were
July 2 win, Toronto
was 100,648; an
broadcast live on
• The title sponsor,
Nutrilite, continued
• Amway Canada has
been the tournament’s
FC advanced to the
average of 14,378
Sportsnet, with total
to provide excellent
title sponsor since
quarter-final stage
per match.
viewership of 330,900;
support and was
its inception under
in the CONCACAF
an average of 47,271
active throughout
the Nutrilite brand.
Champions League.
per match.
the tournament.
As part of their
renewal agreement,
the tournament will
now be called the
Amway Canadian
Championship.
2011 Annual Report
15
National Chamionships
National
Championships
The 2011 Canadian Soccer Association National
Championships saw 112 teams made up of 2,192
athletes and 448 staff compete in 12 tournaments
across the country.
The National Championships feature both the Nutrilite All
Stars Boys and Girls competitions, held in July, and Canada’s
premier amateur clubs competitions, held in October across
four categories: the Challenge Trophy (Men) and Jubilee
Trophy (Women); the U-18 Cup (Boys and Girls); the U-16
Cup (Boys and Girls); and the U-14 Cup (Boys and Girls). All
provide players, coaches and referees with the opportunity to
compete and officiate at an elite level—all the while creating
connections, identifying talent and building friendships within
the Canadian soccer community.
Challenge Trophy
• The competition marked its 99th year.
• Featured 12 teams in four groups; hosted in Brossard, QC.
• Saskatoon’s HUSA Alumni won the Trophy in a final
against ICST Pegasus of Vancouver, with Toronto Celtic
finishing third.
Jubilee Trophy
• Featured 10 teams in two groups; hosted in Brossard, QC.
• B.C.’s Surrey United SC picked up its second Jubilee
Trophy in eight years after holding off Royal Sélect
Beauport (Québec). Halifax Dunbrack (Nova Scotia)
finished third.
U-18 Cup
• Hosted in Fredericton, NB, the Boys’ and Girls’
competitions each featured 10 teams in two groups.
• Both finals showcased clubs from Québec and Ontario,
with the Ajax Strikers (Ontario) winning the Boys’ title over
Spatial du CS St-Hubert (Québec), and Longueuil (Québec)
capturing the Girls’ title on kicks from the penalty mark over
North London Galaxy (Ontario).
• Manitoba’s FC Northwest 94 Boys picked up the bronze,
while Victoria SC (Alberta) won bronze in the Girls’
competition.
U-16 Cup
• Hosted in Lethbridge, AB, the Boys’ side featured 10 teams
divided into two groups, while the Girls’ featured 12 teams
divided into four groups.
• Ontario’s Erin Mills Eagles dominated both competitions,
with the Erin Mills Mighty Eagles besting St. John’s SC
(Newfoundland and Labrador) in the Girls’ final and the Erin
Mills Eagles posting a victory over CSL Longueuil (Québec)
in the Boys’ final. British Columbia Coquitlam Metro-Ford
Sparta finished third on the Boys’ side while Blizzard
Juventus (Alberta) captured bronze on the Girls’ side.
U-14 Cup
• Hosted in Mount Pearl/St. John’s, NL, the tournament
featured 12 teams in each competition divided into four
groups.
• Ontario’s KNSC Red Lions defeated Alberta’s Edmonton
Internazionale SC to capture the Boys’ Cup, while Le
Laser de Joliette (Québec) got past the North Mississauga
Panthers (Ontario) to win the Girls’ title.
• Manitoba Phoenix SC captured bronze on the Boy’s side
while BC Surrey Guildford United finished third in the Girls’
tournament.
National Chamionships
Nutrilite All Stars
• A new format was introduced with each event hosting six
teams divided into two groups. To achieve the six-team
tournament roster, the four Atlantic provinces combined
to form an Atlantic team, and Manitoba and Saskatchewan
combined to form a Manitoba-Saskatchewan team.
• The 2011 Canadian Soccer Association National
Championships Nutrilite All Stars competition kicked off
on July 19 and featured 448 of Canada’s brightest young
footballers at the U-16 and U-15 levels.
• Canada’s national coaches were in attendance to scout
up-and-coming talent, including Women’s U-17 Coach
Bryan Rosenfeld and Men’s U-17 Coach Sean Fleming.
• The U-15/U-16 Boys tournament, hosted in partnership with
the Newfoundland and Labrador Soccer Federation, took
place in Mount Pearl, while the U-15/U-16 Girls tournament,
hosted in partnership with the Ontario Soccer Association,
was played in Hamilton.
2011 Canadian Soccer Association National Championships – Nutrilite All Stars
Competition
Host City
Gold
Silver
Bronze
Fair Play
Nutrilite All Stars U-15 Boys
Mount Pearl, NL
Québec
Ontario
Alberta
Manitoba-Saskatchewan
Nutrilite All Stars U-15 Girls
Hamilton, ON
Québec
Alberta
British Columbia
Québec
Nutrilite All Stars U-16 Boys
Mount Pearl, NL
Québec
Ontario
British Columbia
British Columbia
Nutrilite All Stars U-16 Girls
Hamilton, ON
Ontario
Québec
British Columbia
Manitoba-Saskatchewan
TOTAL # TEAMS: 24
TOTAL # ATHLETES: 432
TOTAL # MATCHES PLAYED: 48
2011 Canadian Soccer Association National Championships
Competition
Host City
Gold
Silver
Bronze
Fair Play
U-14 Cup – Boys
Mount Pearl/
ON – KNSC 1997
AB – Internazionale SC
MB – Phoenix SC
PE – Winsloe Charlottetown
St. John’s, NL
U-14 Cup – Girls
Mount Pearl/
St. John’s, NL
U-16 Cup – Boys
Lethbridge,
Red Lions
QC – Le Laser
de Joliette
ON – Erin Mills Eagles
Royals FC
ON – North Mississauga
BC – Surrey Guildford
ON – North Mississauga
Panthers
United
Panthers
QC – CSL Longueuil
BC – Coquitlam
PE – Stratford S.C.
AB
U-16 Cup – Girls
U-18 Cup – Boys
Lethbridge,
ON – Erin Mills
AB
Mighty Eagles 95
Fredericton,
NB
U-18 Cup – Girls
Metro Ford Sparta
Fredericton,
ON – Ajax Strikers
NL – St. John’s SC
AB – Blizzard Juventus
YK – Strikers S.C.
QC – Spatial
MB – FC Northwest
NB – Fundy United Vitos
du CS St-Hubert
QC - Longueuil
ON – North London Galaxy
Brossard,
SK – Saskatoon
BC – ICST Pegasus
ON – Toronto Celtic
NS – Surburban FC
QC
HUSA Alumni
Brossard,
BC – Surrey United SC
QC – Royal Sélect Beauport
NS – Halifax Dunbrack
PE – Summerside United
NB
Challenge Trophy
Jubilee Trophy
PE – Winsloe Charlottetown
AB – Victoria SC
Royals FC
QC
TOTAL # TEAMS: 88
TOTAL # ATHLETES: 1,760
TOTAL # MATCHES PLAYED: 219
2011 Regional Competitions
Competition
Host City
Gold
Silver
Bronze
Eastern Masters Club Championship - Male
Charlottetown, PE
ON – Markham Ligtning O35
NS - Athens
QC - Villeray
Western Masters Club Championship - Male
Vancouver, BC
BC – West Van FC
AB – Calgary Callies
SK - Saskatchwan
Western Masters Club Championship - Female
Vancouver, BC
AB – Calgary Spirit
BC – Semiahmoo Supra
ON – London White Eagles
2011 Annual Report
17
Canadian Soccer
Development
Two pivotal
appointments in
2011 will allow the
Canadian Soccer
Association to take
the development
of Canada’s highperformance
athletes to a
whole new level.
Tony Fonseca, Coach of the Men’s U-23/Olympic
Team and Assistant Coach to the Men’s National
Team, took on the newly created role of High
Performance Director – Men’s while John Herdman
was appointed Head Coach of the Women’s
National Team.
18
Fonseca and Herdman will play a key role in influencing
the development of soccer in Canada—and ultimately the
country’s performance on the international stage. Working with
the Canadian Soccer Association’s provincial and territorial
partners, National Training Centres (NTCs) and professional
teams, the two will work to refine the pathway for player
development to ensure that programs are aligned from the
grassroots to the National Teams.
National Training Centres
In creating and nurturing a soccer specific training
environment that helped National Team coaches identify
new talent, the five National Training Centres (NTCs) and five
supporting Regional Training Centres have had a positive
impact on the development of the sport in Canada. But with
the growing number of provincial programs, academies and
professional clubs across the country, the NTC program is
currently undergoing an extensive review that will help the
concept evolve in a way that will complement, rather than
duplicate these programs.
Canadian Soccer Development
Wellness to World Cup
• Guided the remodeling of the Community Coach Education
program to build synergy.
The Wellness to World Cup (W2WC) program is the
Association’s Long Term Player Development model.
Thanks to the strong foundation established by the W2WC
Work Group, the program is now being implemented in an
increasing number of clubs across the country.
• Ongoing participation in a variety of complementary
LTPD initiatives, including Actively Engaging Women and
Girls, a new document presented at the Canadian Sport
for Life Summit in February 2012, and the creation of a
Long Term Player Development model for Athletes with a
Disability (AWAD).
• Wellness to World Cup – Volume 2 manual distributed to
the Association’s provincial partners and their technical
directors to build on previous introductory manuals.
2011 Annual Report
19
The festivals would not have been possible without the
support of sponsors like Nutrilite, BMO, State Farm, Winners,
Teck, Chevrolet, Del Monte, Sport Chek, Oasis, Kumon and
Nutella.
• In 2011, 140 Active Start Soccer Fests were held across
the country in all 10 provinces.
• Nearly 100,000 players took part, bringing the total
number of participants—including coaches, volunteers,
family and friends—to almost 250,000.
Active Start Soccer Fests
The Canadian
Soccer Association’s
Active Start Soccer
Fests—the largest
grassroots soccer
program in Canada
—offers local clubs
the opportunity
to create a fun-filled
day of soccer
for players, their
families and friends.
• National and Program Partners held on-site activations
at 96 different festivals; activations included car displays,
photo booths and information tents.
• The Canadian Soccer Association and Winners created
a unique experience for players and their families at four
festivals by bringing active Women’s National Team players
to host a training session with Winners’ sponsored teams.
Number of
Festivals
Number of
Active Start
Participants
British Columbia
16
13,000
Alberta
24
14,500
6
2,500
Province
Saskatchewan
Manitoba
7
2,200
Ontario
51
46,000
Québec
14
12,300
New Brunswick
6
2,000
Nova Scotia
7
3,300
Prince Edward Island
4
1,500
Newfoundland and Labrador
5
1,400
140
98,700
TOTAL
Local Club
Sponsorship Program
The Canadian Soccer Association’s Local Club Sponsorship
Program supports and encourages the development of youth
soccer at the community level across Canada.
• Sponsored by Winners, Kumon and Sport Chek,
the program reached over 4,500 participants on
300 teams in 85 different communities in 2011.
• Resulted in $93,300 direct funding for teams
across Canada.
National Team players Robyn Gayle and
Diamond Simpson with Festival participants
20
2011 Annual Report
21
• For the second time, a scholarship was offered to female
coaches wishing to be trained and evaluated up to the B
License–Provincial level. The 15 participants from seven
provinces underwent training and evaluation throughout
winter 2011/12.
Coaching
The Association continued to make progress in
the restructuring of its Coach Education Program
to bring it in line with its Long-term Player
Development model, Wellness to World Cup.
• Master Learning Facilitators (MLFs) for the new Community Coach Courses underwent training in January, with
18 participants from all 10 provinces and the Yukon and
Northwest Territories.
• “Soft” launch of the Community Coach Courses took
place in April in the Atlantic Region, with Phase 1 of
the Community Coach Program officially launched in January 2012.
• Nine provinces were represented at the three B License–
National Courses held in 2011 in Burnaby, BC, Vaughan,
ON, and Bedford, NS. Overall, 21 participants were
successful in acquiring B License–National certification.
22
• An A License (Part 1) Course was held at Ontario’s
Vaughan Soccer Centre. Twenty-four participants (including
five francophone coaches) from six provinces took part in
the course with a bilingual instructor providing translation
and feedback throughout the course to the francophone
coaches.
• Coaches continued to undergo training and evaluation
through the B License Pre-Test and the B License–
Provincial programs offered by provincial associations
across the country. These programs are offered in either a
course structure or via a mentorship program, depending
on the region and the number of registered participants.
• Phase 2 of the revised Coach Education Program is
targeted for 2013, and includes the new Children’s License,
a new preparatory course for entry into the licensing
program and a revised B License–Part 1 Course. Phase 3
is targeted for 2014, and includes the B License–Part 2 and
the A License.
Referees
• Guided by feedback from Futuro II Instructors across
the country and supplemented by requests from the
Association’s provincial partners, the written and video
exams for the Entry Level Course and Regional Promotion
Course presentations were updated. The training materials
were presented and delivered to 85% of the members of
provincial and territorial associations, and in 2012, every
potential referee will receive the revised exams along with
new, updated materials.
• A FIFA Futuro III Course—the second to be held in
Canada—took place in Laval, QC in May, with 18 instructors
(17 male and 1 female) from nine provinces.
• In two significant international appointments in 2011, FIFA
Assistant Referee Joe Flasher was appointed to the FIFA
U-20 World Cup Columbia final as assistant referee—the
first time that a Canadian referee has officiated the final
game in a FIFA tournament—while Carol Anne Chenard
officiated during the FIFA Women’s World Cup Germany
semi-final match.
• In 2011, 18 Referees and 20 Assistant Referees were
appointed to the National List, and five of them were new
to the list. Overall, Canadian officials received 32 MLS
Referee and 55 Assistant Referee appointments in 2011.
Referees at the 2011 Canadian Soccer Association
National Championships All Stars
2011 Annual Report
23
Awards
and Recognition
Every year, the Canadian Soccer Association
recognizes the remarkable individuals that have
made an outstanding contribution to our sport.
Whether through incredible performances on the pitch as
athletes or officials, or by dedicating themselves to building
the sport of soccer in Canada, all of our 2011 winners deserve
heartfelt thanks from the entire Canadian soccer community.
We salute you
BMO Canadian
Players of the Year
Canadian U-20
Players of the Year
Canada Soccer
Fans’ Choice
Dwayne
De Rosario
and Christine
Sinclair
Ashtone
Morgan
and Amelia
Pietrangelo
Dwayne
De Rosario
and Kaylyn
Kyle
This award celebrates Canada’s top
two soccer players in recognition
of their achievements with both the
Canadian National Team and their
respective club teams.
Voting by Canadian Coaches
Voting by Canadian fans
Canadian U-17
Players of the Year
Aubrey Sanford
Meritorious Service Award
Voting by Canadian media and
Canadian Coaches.
Bryce
Alderson
and Ashley
Lawrence
Voting by Canadian Coaches
24
Pascal
Cifarelli
In recognition of outstanding service in
the growth and development of soccer
in Canada. The individual should have
at least 20 years of continuous service
with at least 12 at the national level.
BMO Canadian Players of the Year
Dwayne De Rosario and Christine Sinclair
Ray Morgan
Memorial Award
Philippe
Brière
Soccer Hall of Fame—
2011 Inductees
Players
Pioneer
Len Peto
Nick Dasovic,
Lyndon Hooper, 1979
Victor Kodelja, Vancouver
Whitecaps
and Jimmy
Nicholl
Toronto UlSteven DePiero William “Bill” ster United
Hoyle and
Rupert “Bert”
Jean Bernier Goldberger
and Dick
Labrom
Team of Distinction
Presented to the referee who has
shown the greatest progress at the
national and international levels.
Organization of Distinction
International
Achievement Award
Builders
In recognition of outstanding work as
an active referee.
Award of Merit
In recognition of those individuals who
have made a significant contribution
to soccer in Canada in the area of
promotion, growth and development
for a period of not less than 10 years.
2011 Annual Report
25
Communications
2011 was a groundbreaking year for the Canadian
Soccer Association in the areas of marketing and
communications. The Association continued to build
traffic on a newly revamped website, launched an
innovative mobile app and engaged fans through
a range of social media platforms that consistently
rank among Canadian National Sport Organizations’
most widely followed.
In addition, it released a Public Service Announcement
to promote participation using the tag line Soccer. Pass
it On. The 30-second spot features Canadian National
Team veterans Christine Sinclair and Julian de Guzman as
well as Canadian NBA star Steve Nash—also co-owner of
the Vancouver Whitecaps FC and a soccer enthusiast—
galvanizing Canadians to share the passion and fun of the
beautiful game.
CanadaSoccer.com
• With over 220,000 unique visitors in 2011, the site recorded
more than 520,500 visits and almost 860,000 page views.
Over 58% of visitors were returning visitors, while over 41%
were new.
• New and improved website launched in November as an
important step in the Association’s continuing efforts to link
the Canadian soccer community; features a revamped look
to all the tools and information that users have relied on in
the past, presented in a more user-friendly manner.
• The site will continue to grow and improve in the coming
months with more multimedia and interactive content,
features and options. The “Press Box” section will also be
augmented in the coming year with a profile customization
option that allows users to tailor the section to their
needs with additional content such as bios, quotes and
sound bites.
Canada Soccer
National Teams Mobile App
Public Service Announcement
• Created by the Canadian Soccer Association in
partnership with Sport Canada and produced by
Meathawk Productions.
• Produced in both official languages, the spot premiered
November 15 during the Canada v. St. Kitts and Nevis
2014 FIFA World Cup™ Qualifiers match.
• Was distributed to all national broadcasters in addition to
being featured on canadasoccer.com and YouTube, and
will be provided to the Association’s provincial and territorial
partners for use as a promotional tool.
26
• Launched as a free download on the
Apple App Store in October as a means of
providing the fastest and most convenient
access to Canada Soccer content to as
many people as possible.
• Offers soccer fans across the country
unlimited access on the go to the latest
National Teams news, match schedules
and results, videos, photos and more.
• Developed by Canada’s FaveQuest Corp., the App is
available in English and French for iPhones, iPads and
iPods, and became available for Android in January 2012.
A Blackberry version is also in development.
• App was downloaded almost 1,400 times by December 31,
2011, with more than 500 downloads in the first week.
Communications
Social Media
• Four main platforms: Twitter (@CanadaSoccerEN/@
CanadaSoccerFR), Facebook (/CanadaSoccer), YouTube
(/CanadaSoccerTV) and Flickr (/canadasoccer).
• Between Twitter and Facebook, the Association garnered
over 5 million impressions between July 17, 2011 and
December 31, 2011.
• English-language Twitter feed @CanadaSoccerEN reached
5,565 followers by December 2011, showing constant
growth over the previous 6 months; @CanadaSoccerFR
has 324 followers and is focused on bringing in-match
updates to French-speaking fans across the country.
“andBetween
Twitter
Facebook,
the Association
garnered over
5 million
impressions
between
July 17, 2011
and December 31,
2011.
”
• Facebook page officially launched July 7, and reached
1,588 fans by end of 2011; total post views reached
613,985.
61%
39%
Male Fans
38%
38%
12%
10%
2%
0%
13-17
18-24
25-34
35-44
45-54
55+
Female Fans
46%
32%
9%
9%
3%
1%
13-17
18-24
25-34
35-44
45-54
55+
• CanadaSoccerTV YouTube channel officially launched June
1, and recorded 89,455 views of 52 uploaded videos
(an average of 1,720 views per video).
• The Canada Soccer Flickr Photostream is a leading online
photo database. The site features over 23,000 highresolution images compiled from the Association’s archives
and, during 2011, logged over 100,000 views. After only
two years of existence, Canada Soccer’s Photostream has
garnered more than 650,000 views.
• For the first time in the Canadian Soccer Association’s
history, live audio streaming over the Internet was piloted
with an October Men’s National Team match broadcast
from St. Lucia on UStreamLive.
Media Relations
• 14 national media calls and six national media
conferences held.
• More than 350 media subscribe to Canada Soccer updates.
• Nearly 500 media releases were issued in both official
languages in 2011.
2011 Annual Report
27
Marketing
and Sponsorship
Building on a successful start to the 2014 FIFA
Canada Soccer Brand Awareness
World Cup Brazil™ qualifying campaign, the
• Unprecedented brand exposure through the integrated
engagement of Corporate Sponsors and establishment
of new brand reach vehicles through logo placement on
88 million Del Monte Fruit products, 75 million Powerade
bottles and 1 million Nutella jars.
Women’s National Team’s success and the growing
popularity of the beautiful game, the Canadian
Soccer Association, in partnership with its corporate
sponsors, is in an excellent position to continue to
build the game’s profile and Association’s brand in
the Centennial year.
The Association’s key marketing properties continue to mature
and are on track to deliver an even higher level of value for its
Corporate Partners—particularly with home match attendance
and TV viewership of Canadian soccer on the rise.
• High profile national contests organized by Corporate
Sponsors featured Canadian Soccer Association content
and prizing, such as Amway’s VIP Soccer Contest, State
Farm’s Soccer Volunteer Award and Winners Ultimate
Soccer Experience Contest.
Canada Soccer on TV
• Nine Canadian Men’s National Team matches were
broadcast in 2011 on Sportsnet, the Association’s
broadcast partner, the most since 2006. Average
viewership per match was over 77,000, with the June 11
CONCACAF Gold Cup match against Guadeloupe topping
out at 159,000 viewers.
• All three of Canada’s matches at the FIFA Women’s World
Cup Germany 2011™ were broadcast in Canada on CBC.
The highest rated match was Canada’s opener against
Germany, which reached an incredible 2.1 million Canadians, a 147% increase from Canada’s opening match at the
FIFA Women’s World Cup China 2007.
True Patriot Love campaign
• This promotional campaign rolled out in August in support
of the three 2014 FIFA World Cup™ Qualifiers held at
Toronto’s BMO Field in the fall of 2011 and was integrated
across all Canadian Soccer Association communications
and marketing platforms.
• Featured an integrated advertising media buy in the Greater
Toronto Area, cross-promotional activity with other Toronto
sport organizations, the establishment of a grassroots
soccer club initiative, and social media engagement
through Facebook and Twitter.
• Resulted in pro-Canada home crowds of over 10,000 fans
for three consecutive 2014 FIFA World Cup™ Qualifiers
matches at BMO Field. Canada rode the wave of support,
going undefeated at home in 2011.
28
• During the 2011 Canadian Championship, total viewership
was 330,900 across six matches, an average of 47,271
per match. This represents a 60% increase over the
2010 competition.
Winners Ultimate Soccer Experience Contest
• Tremendous response from the Canadian soccer
community with over 21,000 entries received from
coast to coast.
• Contest winners received a trip to Germany to
meet Canada’s Women’s National Team during the
team’s participation at the FIFA Women’s World Cup
Germany 2011™.
Marketing and sponsorship
Sponsor
2011 Activity Summary
PRIMARY
Amway (through the Nutrilite brand) is a vertically integrated sponsor of the Canadian Soccer Association. In 2011, as a primary sponsor of Canada’s
National Teams, Amway was a marketing partner at all of Canada’s home matches and television broadcasts. The Nutrilite VIP Soccer Contest ran
nationally, with the contest winner receiving a trip to Toronto to watch a Men’s National Team match. Amway continues as title sponsor of both the
Canadian Championship and as an associate sponsor of Active Start Soccer Fests and the National Championships.
BMO, the Canadian “Bank of Soccer”, is a vertically integrated primary sponsor of the Canadian Soccer Association. BMO’s sponsorship includes
Canada’s National Teams, the Canadian Championship, National Championships and Active Start Soccer Fests. At National Team and Canadian
Championship matches, BMO activates the youth soccer Flag Bearer program. BMO is the title sponsor of the Association’s quarterly newsletter, the BMO
Boot Room, as well as the title sponsor the BMO Canadian Players of the Year awards, awarded annually in December.
*
As a new primary sponsor of the Association for 2012, Canon’s sponsorship includes Canada’s National Teams and Active Start Soccer Fests.
In 2011, the Telus sponsorship of the Canadian Soccer Association included Canada’s National Teams, Active Start Soccer Fests and National
Championships.
SECONDARY
*
As a new sponsor in 2011, Chevrolet’s partnership includes Canada’s National Teams, National Championships and Active Start Soccer Fests program.
Chevrolet immediately engaged with Canadian Soccer fans as the presenting sponsor of the Canada-Puerto Rico match at BMO Field on October 11 and
activated the Player Escort Program as well as the Chevrolet Shoot Out Challenge at half-time.
Teck is the presenting sponsor of Canada’s Women’s National Team and associate sponsor of the Canadian Soccer Association. Teck supports the
delivery of grassroots soccer through the Active Start Soccer Fests program.
*
Umbro is the Canadian Soccer Association’s official apparel supplier. All 10 active National Teams wore the Umbro kit on the world stage in 2011, including
two FIFA World Cups, the Pan American Games and FIFA World Cup Qualifiers. In addition, all Canadian National List officials wear Umbro. Umbro
established and manages the Umbro Canada Soccer online store.
In 2011, Winners was the title sponsor of Canada’s Women’s National Team. Through its partnership with the Canadian Soccer Association, Winners’
sponsorship activities included the Active Start Soccer Fests program and the Winners Local Club Sponsorship Program, which sponsored over 250 teams
across Canada. Winners developed the Ultimate Soccer Experience Contest, which ran nationally and qualified the winners for a trip to Germany to meet
Canada’s Women’s National Team.
*
ASSOCIATE
Del Monte is an associate sponsor of the Canadian Soccer Association, supporting Canada’s National Teams and the Active Start Soccer Fests program.
IHG is an associate sponsor of the Canadian Soccer Association. IHG supports Canada’s National Teams, National Championships and soccer
membership through its partnership.
Nutella is an associate sponsor of the Canadian Soccer Association supporting Canada’s National Teams and the Active Start Soccer Fests program.
State Farm is an associate sponsor of the Canadian Soccer Association, supporting Canada’s National Teams and the Active Start Soccer Fests program.
State Farm activates the ball retriever program at National Team home matches.
*
Powerade is an associate sponsor of the Canadian Soccer Association supporting Canada’s National Teams and the National Championships. Powerade
supplies Canada’s National Teams with isotonic training beverages.
PROGRAM
Kumon is an official program sponsor of the Canadian Soccer Association. Kumon’s partnership includes Active Start Soccer Fests and a targeted Local
Club Sponsorship program.
In 2011, Sport Chek was an official program sponsor of the Canadian Soccer Association. Sport Chek supported the Active Start Soccer Fests Program
while delivering a targeted Local Club Sponsorship program to over 40 teams.
In 2011, Oasis was an Active Start Soccer Fests program sponsor activating their on-site display at over 25 festivals.
SUPPLIER
AMJ Campbell is the Canadian Soccer Association’s official moving services supplier.
*
Kwik Goal is the Canadian Soccer Association’s official supplier of goals, training equipment, coaching accessories and field equipment.
*Indicates a new Corporate Partner added in 2011
2011 Annual Report
29
Board of Directors
Board
of Directors
Executive Committee
Directors
Dr. Dominic Maestracci President
Johnny Nunan
Yukon
Victor Montagliani Vice-President
Ryan Fequet
Northwest Territories
Rob Newman
Vice-President
30
Charlie Cuzzetto
British Columbia
Steve Reed Director: Finance
Ole Jacobsen
Alberta
Clive Wilkinson Director
Don Story
Saskatchewan
Jeannette Kuc Director
Christine O’Connor
Manitoba
Ken MacLean Director
Ron Smale
Ontario
Martial Prudhomme *
Québec
Derek Wisdom *
New Brunswick
Mike Maddalena *
Nova Scotia
Gerald MacDonald *
Doug Redmond
Greg Anderson
Director: Professional
* Not Pictured
Staff
Finance
National Teams
Sean Hefferman
Chief Financial Officer
Stephen Hart
Men’s National Team Head Coach
Francine Mérette
Manager of Finance
John Herdman
Women’s National Team Head Coach
General Secretariat
Solange Faucher
Accounts Receivable
Peter Montopoli
General Secretary
Cindy Paquette
Accounts Payable
Tony Fonseca
High Performance Director – Men’s
& Men’s Olympic Team Coach
Jennifer Purdy
Executive Assistant
Business Development
Soccer Administration
Sandra Gage
Director, Business Development Joe Guest
Deputy General Secretary Cathy Breda
Manager of Administration
Dorothy Hickey
Competitions Manager
Tiger Liu
Head of Refereeing
Jessie Daly
Events Manager Richard Scott
Director, National Teams
Communications
Dominic Martin
Marketing Manager
Michèle Dion
Communications Manager
Max Bell
Communications Coordinator
Josh Verch
Sponsorship Servicing Coordinator Jules Alie
Referee and Athlete Program
Administrator
Kanitha Nhek
Community Outreach Coordinator Dan Pazuk
Systems Coordinator & Registrar Karissa Tritton
Translator
Michael Tucker
Administrative Assistant & Active Start
Soccer Fests Coordinator
Technical
Morgan Quarry
Men’s National Team Manager
Daniel Michelucci
Women’s National Team Manager
Sean Fleming
National Staff Coach Drew Ferguson
Men’s National Para Soccer
Team Coach
Les Meszaros
National Teams Administrative Manage
Mike Moretto,
National Teams Equipment Manager Ryan Bedic
Assistant Equipment Manager
Maeve Glass
Women’s National Team Equipment
Manager
Ray Clark
Director of Coaching &
Player Development Sylvie Béliveau
Long-Term Player
Development Manager
David Benning
Technical Programs Manager
2011 Annual Report
31
Member Associations
Member
Associations
British Columbia
Soccer Association
Tel: 604-299-6401
bcsoccer.net
Alberta Soccer Association
Tel: 780-474-2200
albertasoccer.com
Saskatchewan Soccer
Association
Tel: 306-780-9225
sasksoccer.com
Manitoba Soccer
Association
Tel: 204-925-5752
manitobasoccer.ca
Ontario Soccer Association
Tel: 905-264-9390
ontariosoccer.net
Fédération de soccer du Québec
Tel: 450-975-3355
federation-soccer.qc.ca
Soccer New Brunswick
Tel: 506-382-7529
soccernb.org
Soccer Nova Scotia
Tel: 902-445-0265
soccerns.ns.ca
Soccer Association
Tel: 902-368-6251
peisoccer.com
Soccer Association
Tel: 709-576-0601
nlsa.ca
Soccer Association
Tel: 867-669-8378
nwtkicks.ca
Yukon Soccer Association
Tel: 867-633-4625
yukonsoccer.yk.ca
Demographics
2011 Canadian Soccer Association
Registered Players
Senior (19 and over)
Youth (18 and under)
Province/
Territory
Male
%
British Columbia
57,503
60.48%
Alberta
31,587
Saskatchewan
Manitoba
Total
SENIOR
%
Total
Youth
Male
%
37,573
39.52%
95,076
11,412
55.79%
9,045
44.21%
20,457
56.01%
24,807
43.99%
56,394
11,775
53.46%
10,251
46.54%
22,026
7,902
55.42%
6,357
44.58%
14,259
3,123
58.40%
2,225
41.60%
5,348
5,299
48.77%
5,567
51.23%
10,866
2,808
55.85%
2,220
44.15%
5,028
Ontario
173,959
57.14%
130,508
42.86%
304,467
41,999
62.84%
24,834
37.16%
66,833
Québec
100,089
60.26%
66,002
39.74%
166,091
14,486
61.67%
9,002
38.33%
23,488
7,896
57.09%
5,935
42.91%
13,831
690
54.89%
567
45.11%
1,257
11,758
52.67%
10,568
47.33%
22,326
2,247
49.38%
2,303
50.62%
4,550
5,036
59.07%
3,490
40.93%
8,526
1,396
70.05%
597
29.95%
1,993
2,482
49.31%
2,551
50.69%
5,033
340
61.59%
212
38.41%
552
Yukon
798
65.95%
412
34.05%
1,210
100
65.79%
52
34.21%
152
434
44.29%
546
55.71%
980
365
57.21%
273
42.79%
638
404,743
56.69%
294,316
43.31%
699,059
90,741
59.62%
61,581
40.44%
152,322
New Brunswick
Nova Scotia
CANADA
CANADA Youth
404,743
294,316
Youth Male
Female
43.31 %
56.69%
Province/
Territory
British Columbia
Senior Male
TOTAL
495,484
Male
%
TOTAL
Youth Female
CANADA Senior
90, 741
61,581
Female
40.44 %
59.62%
YOUTH +
SENIOR
%
115,533
13.57%
Alberta
78,420
9.21%
Saskatchewan
19,607
2.30%
Manitoba
15,894
1.87%
Ontario
371,300
43.61%
Québec
189,579
22.27%
New Brunswick
15,088
1.77%
Nova Scotia
26,876
3.16%
10,519
1.24%
5,585
0.66%
Yukon
1,362
0.16%
1,618
0.19%
851,381
100.00%
Senior Female
355,897
Female
58%
42 %
CANADA
2011 Annual Report
33
Financials
Financials
The Canadian Soccer Association experienced another
robust financial year in 2011 – further evidence of the
strong and growing interest in soccer in Canada.
The Association’s 2011 operating surplus of $841,000
represents a 7% increase over the adjusted budgeted surplus.
This increase is attributed to additional support from our
provincial and territorial partners, government and corporate
sponsors as well as growth in private contributions. The
Association continued to target its resources to on-field
activities with over 75% of all expenditures directed to
programming.
Other highlights in 2011 included:
• Government support increased by 7% over the previous
year and now represents 18% of the Association’s overall
revenue which includes the continued expansion of the
Association’s partnership with Sport Canada through
its Own the Podium (OTP) program. Ongoing support
provided through OTP for training and competition placed
the Women’s National Team in the optimal position to
qualify for the 2012 London Olympic Games.
• Sponsorship revenue and private contributions, including
equipment investment, increased by 24% over the previous
year and now represent 23% of the Association’s total
revenues. The continued growth of this area is an indication
of the value provided through an investment in the
Association and its properties.
Source of Funds
• Gate receipts, appearance fees, and sanctioning fees
increased by 53% over the previous year and now represent 7% of the Association total revenues. The staging of
multiple home matches and the engagement of Canadian
soccer fans to support these matches is not only having
an impact on revenue generation but on the Association’s
brand building effort.
• Overall investment for National Teams and Technical Programs is up 29% as senior teams successfully progressed
along the FIFA World Cup™ qualification process,
competed in the FIFA Women’s World Cup Germany
2011™ and prepared for the 2012 London Olympic Games.
• Significant progress was made towards the Association’s
savings goal to build up a reserve equal to three months
of operating expenses. This long-term plan was launched
in 2007 by the Board of Directors (and approved by the
membership) as a means of providing financial stability
Other, 9%
to the Canadian Soccer Association. As of December 31,
Merchandise, 1%
the Association had total equity of $5.3 million, including
Gate/Appearances
Fees,reserve
6%
the restricted
fund of $1,250,000
– a significant
Membership
Fees, 39%
accomplishment given the uncertain economic landscape.
Source of Funds
Future surpluses will continue to be reinvested in the
development
of soccer in Canada to ensure the momentum
Grants, 22%
generated is sustained and that the Canadian Soccer
Association and its partners will provide leadership for the
advancement of the beautiful game.
Donations, 1%
Sponsorship, 22%
Use of Funds
General & Administration, 11%
Other, 9%
Merchandise, 1%
Gate/Appearances Fees, 6%
Membership Fees, 39%
Marketing &
Communications, 9%
Senior Teams, 32%
Nat/Tech Office,
Sport Equip &
Staging, 12%
Grants, 22%
Donations, 1%
Youth Teams, 11%
Technical, 10%
Sponsorship, 22%
Competitions, 10%
Canadian Championship, 5%
Use of Funds
General & Administration, 11%
Marketing &
Communications, 9%
34
Nat/Tech Office,
Sport Equip &
Staging, 12%
Senior Teams, 32%

A Game Changer - Canada Soccer

Transcription

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