Graffiti Infographic-Final

COMMENTS
HOW GRAFFITI CREATES
VALUE
ARE NOT JUNK!
(what is graffiti?)
34,584 Articles
(SD Union Tribune)
How are you improving
engagement and monetizing
user commentary across the thousands of
articles and other types of content you create?
YOUR CONTENT
JPEG
COMMENTARY IS GROWING
In the last 4 years, wifi connected devices
and social networks have attributed to
significant increases in online commentary.
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TOO MANY WORDS
YOUR COMMENTS
People react to your content
in real-time. To engage you
must listen, learn, & react.
With over a million
comments, it's impossible
to track every single word...
With all this awesome
content, comes millions
of user generated comments.
But, who the heck has the time
to sift through and find a hidden
gem of value? And don't forget the
comments on your social networks...
26,079,870 Words
(SD Union Tribune)
1,059,717 Comments
(SD Union Tribune)
GRAFFITI COMMENT CONVERTER
Graffiti analyzes your comments and
tracks every word, automatically.
We save your marketing team time &
money. We analyze your comments,
identify trends, and turn keywords
into Graffiti Tags that are automatically
updated within your site's meta data.
Sentiment Analysis - words
people use to describe what they
like and dislike. Sentiment
accounts for ~3000 words in the
English language. That's 0.5 % of
all English words.
graffiti
We increase user engagement
by understanding sentiment,
but we don't stop here
like others do because
the glass is only half full.
COMMENT CONVERTER
Think steroids for your site's SEO.
US PATENT 8055688
GRAFFITI TAGS
380,424 Graffiti SEO Tags
Automatically optimized for SD Union Tribune
US PATENT 8126936
THE ORACLE READS EVERYTHING
Trending
Words
SEO
These organic SEO keywords are
created by your readers. These
trending words are your readers'
reactions. Now they are
optimized SEO juice for your
website and your content.
Real-time Advertising
Graffiti Tags can create new real-time advertising opportunities. When
the UT San Diego broke the story on the death of NFL star, Junior Seau,
ads for NFL Jerseys and Season Tickets should appear. As Comments
begin to showcase it was a "suicide" the ads will react and change. The
ads shift to Mental Health Services as commenters change the story
ads associated with the content change. This all happens in real-time,
creating new revenue and community opportunities.
Graffiti
SEO
Tags
Graffiti harnesses powerful technology
to produce real, actionable value...
Machine Learning (ML) - our algorithms
teach computers how to learn based
on empirical data.
Artificial Intelligence (AI) - it's the brain /
intelligence within our computer system.
Sentiment
Analysis
$
$
Latent Semantic Analysis (LSA) We form relationships between words and
concepts to create context & take action.
graffiti
by 451 degrees
PHONE: 858-754-9211
EMAIL: [email protected]
WEB: www.451degrees.com/graffiti
©2012 graffiti. All rights reserved.
1
Turn COMMENTS into
CASH with GRAFFITI
845 Comments
783 Commenters
Junior Seau
Found Dead
3
Comment Plugin
150+ New Adwords
Created in Real Time
Comment Plugin
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JPEG
graffiti
US PATENT 8055688
US PATENT 8126936
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PLAY
PLAY
images
Comment Plugin
Therapists
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Health Care
Counselling
Depressed
Comment Plugin
Family
PLAY
Home
Security
Gunshot
PLAY
Financial
Planners
Sport
Tickets
Bankruptcy
Insurance
Funeral
Services
NFL
Support
Groups
Chargers
8,267 Words
Generated
2
Suicide
Rest In peace
Football Player
Advertising with
Real-Time
Bidding
2013
2012
$1.9 Billion
4
Google
Adsense
Your Ad
Delivery
Network
5
$3.3 Billion
72.4%
Increased Real-Time
Bidding Inventory
Sport
Tickets
2016
Double
Click
New Inventory Matches Deliver
Content With Increased CPC Value
Funeral
Services
Financial
Planners
Home
Security
NFL
Health
Care
Support Insurance
Groups
$7.1 Billion
3X’s
Since 2010
98%
Display Ad Market People
Reached
$15 Billion
(21.5%)
Content Sold
to Advertisers
28%
6
Home
Security
Online Media Daily "Real-Time Bidding Soars, Display Ads To Hit $15 Bill”
www.mediapost.com/publications/article/187285/real-time-bidding-soars-display-ads-to-hit-15-bi.html
Content
Crowd
Commenters
Comments
Automated Systems/
Graffiti
New Keywords/
Definition
New Content
New Market
graffiti
Sales
Advertisers
PHONE: 858-754-9211
EMAIL: [email protected]
WEB: www.451degrees.com/graffiti
by 451 degrees ©2012 graffiti. All rights reserved.