sotheby`s auction house - Kurfiss Sotheby`s International Realty
Transcription
sotheby`s auction house - Kurfiss Sotheby`s International Realty
EXPERTISE HERITAGE PRESTIGE SOTHEBY'S AUCTION HOUSE the unique differentia tors... that Define an Extraordinary Collaboration 2 embracing our brand’s powerful influence Since 1744, Sotheby’s has distinguished itself as a leader in the auction world. Committed to the very highest level of quality, Sotheby’s sales continue to capture the world’s attention, with the very best fine and decorative arts and jewelry in the global auction market. The Sotheby’s International Realty® network extends this legacy by representing extraordinary real estate throughout the world. There is no more powerful differentiation in your local marketing than the demonstration of this extraordinary collaboration. Leverage the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts. 3 Sotheby’s Auction House Collaboration Ads Whether you are promoting your company or listings, the Auction Not only are these templates sophisticated, they are complimentary, we handle it all for you. Collaboration ads will surely set your message apart from other print advertisements. Three customizable templates are available featuring an upcoming auction schedule or your listing, while showcasing the extraordinary collaboration between Sotheby’s Auction and your firm. To request an Auction Collaboration ad, simply visit members.sothebysrealty.com and complete the Auction Collaboration Request form. NOTE: Ad requests must be made two weeks in advance of the materials due date. All ads will be designed by the Sotheby’s International Realty corporate marketing team and will be presented to the Sotheby’s Auction House for approval. Any materials bearing the Auction House cannot be altered in any way. 4 Cooperative Advertising Showcase your listings alongside some of the most impressive possessions in the world with Sotheby’s At Auction. The At Auction flagship publication of the famed Auction house, published 8 times per year, promotes all auction happenings at Sotheby’s worldwide, including unique editorial features and interviews with artists and collectors. Cost per listing: $1250 USD* Visit members.sothebysrealty.com to view the full cooperative advertising schedule. *Some offices outside the US may be subject to a higher non subsidized rate. Subscriptions to Sotheby’s at Auction Present your clients or sales associates with a subscription to the signature publication of the Auction House. Sotheby’s International Realty network members can purchase Sotheby’s At Auction subscriptions at a 30% discount, that’s only $100* per year! To purchase a subscription, visit members.sothebysrealty.com and complete the Sotheby’s At Auction subscription order form. *Additional shipping charges might apply for recipients outside the US. Extra Copies of Sotheby’s at Auction Magazine Each office receives complimentary copies of each issue of Sotheby’s At Auction magazine, however additional copies are available for only $7.50 per copy. Additional copies may only be ordered for a current or future issue of Sotheby’s at Auction. To secure additional copies of Sotheby’s At Auction, visit members.sothebysrealty.com and complete the Sotheby’s At Auction magazine order form. 5 EXPOSING YOUR LISTINGS TO SOTHEBY’S TOP TIER CLIENTELE Our flagship publication, RESIDE® magazine, takes readers on an extraordinary tour through some of the most exquisite estates around the world. Each issue features rich editorial on real estate and auction experts, the newest luxury trends and “THE GALLERY” showcasing pages of listings represented exclusively by the Sotheby’s International Realty network. RESIDE® magazine is published as regional editions distributed to highly targeted list in each serving area. In Addition, all listings from each regional edition are incorporated into the MASTER EDITION which is poly-bagged with an issue of Sotheby’s At Auction, extending your listing’s exposure to the high profile clientele of the Sotheby’s Auction house. 6 Sotheby’s wine encyclopedia Often cited to be among the most notable books on wine today, The Sotheby’s Wine Encyclopedia is an impressive guide to every major wine-growing region in the world. The contents include hard data and technical information including profiles of nearly 2,000 wineries, and recommendations of more than 6,000 producers. The full-color encyclopedia also features Top 10 lists covering a broad range of topics including best-value, greatest quality, most exciting and unusual finds. Cost: $35.50 The Sotheby’s Wine Encyclopedia is available through Xpressdocs via members.sothebysrealty.com Item #005 Assouline Book Discount Our relationship with Sotheby’s offers our network a 20% preferred rate Since 1994, Assouline Publishing has created fine illustrated books covering topics such as art, design, fashion, architecture, gastronomy, travel and lifestyle. Renowned for their highly original graphic concept, Assouline books are works of art that capture culture and bring it to life. Due to our connection to the Sotheby’s Auction House, all Sotheby’s International Realty network members are entitled to a 20% preferred rate off all books. Visit assouline.com and use Sotheby’s International Realty discount code at checkout: Preferred10 7 LinK your local website to the Sotheby’s Auction House Your firm can leverage the prominent Above are the icons that should be used for To incorporate a link to Sotheby’s Auction heritage of the Sotheby’s Auction House by the hyperlink and have been designed in on your website, visit the members’ website incorporating a hyperlink from your website four different backgrounds so that you can to download the web banner files, and to the official website of the auction house. select the one that best fits. simply link the icons to sothebys.com. SOTHEBYS.COM exposure Homes represented by the Sotheby’s International Realty network are intertwined within various areas of sothebys.com. These opportunities generate highly qualified leads from Sotheby’s Auction House clientele. Select homes are rotated on a regular basis featuring direct links to the property details page on sothebysrealty.com. 8 Private Auction House tour To walk into a Sotheby’s Auction House adorned with precious possessions is a unique experience. Couple that with a guided tour through a current exhibition by an auction expert, a seat at a live auction, and a final stop at the Sotheby’s wine store, and it becomes a privileged experience. When you need that little something extra for your top tier clients or recruits—request a Private Sotheby’s Auction Tour. The tour will take approximately an hour and is offered during weekdays. This is the perfect way to demonstrate the unique difference and rich heritage of the Sotheby’s brand. The Private Auction Tour can also be donated to high end venues, charity auctions, etc. Tours are limited to 20 people, smaller groups are suggested. To request a tour contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. Please allow at least one month notice. Global Distribution Program Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available—full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks. 9 Customized Sotheby’s Event ...In your local market This is a great opportunity to optimize the synergy between Sotheby’s & the For the very top listing, office launch or client appreciation event collaborate with the Sotheby’s Auction House Sotheby’s International Realty network to create a unique custom event in your local market. Impress your clientele with an exclusive invitation to hear to reinforce the prestige and influence connected with your firm’s name. Sotheby’s experts speak on Wine, Watches, Paintings, the Art Market, Collecting and many more! To obtain additional information contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. Premier Sotheby’s International Realty in Naples, Florida, customized reception at a $12.95 million listing that featured Sotheby’s Watch expert and author, John Reardon, and watches from an upcoming sale. More than 100 guests enjoyed cocktails and hors d'oeuvres at the waterfront listing in Naples’ Port Royal neighborhood. 10 Mary Worrall Associates Sotheby's International Realty in Honolulu, customized event hosted Auction Expert Phillip Jelley, who spoke on the state of the global art market. The event was held at the Pacific Club with 175 invited clients and was followed by a cocktail reception. Sotheby’s Auction SPONSORSHIP OPPORTUNITIES Throughout the year, Sotheby’s International Realty identifies high profile Sotheby’s auctions and receptions to attend around the world. Sotheby’s International Realty affiliates are invited to participate in or sponsor an event during these exhibitions. This is an invaluable opportunity to network with other Sotheby’s International Realty affiliates and high net worth clientele of Sotheby’s Auction worldwide. To be a sponsor for a Sotheby’s reception at one of the auction houses around the world or a traveling exhibition, contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. Approximately 25 Sotheby’s International Realty® agents worldwide networked at the Sotheby’s Hong Kong Autumn Sales 2011 at the Hong Kong Convention and Exhibition Centre. The sales sold more than 3,000 lots for a total of more than $3.2 billion HK ($411 million USD). Sotheby’s International Realty Auction Consignments If your client has a unique possession that they are interested in selling, or simply just obtaining a value for it, our brand collaboration provides a direct line to Sotheby’s Auction consignment specialists. Images of items submitted for consignment will be sent directly to an auction expert for a “preliminary auction estimate.” A value will be provided, along with an acceptance/non acceptance into Sotheby’s consignment. If an item does not meet the minimum value needed to be accepted, a list of smaller auction houses in the area might be suggested. If a consignment sells and is over $100,000.00 there is a referral commission of 10% paid to the agent or their company. Please note that the preliminary auction estimate process will take 3-6 weeks once the Sotheby’s expert has received the pictures. To submit an item for consignment, please contact Beth Heard-Laffey +1 212.606.7500 or [email protected]. 11 © MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.