Sotheby`s Auction Collaboration ads
Transcription
Sotheby`s Auction Collaboration ads
sotHeby’s Auction House A coLLAboRAtion tHAt tRuLy sets us ApARt embRAcing ouR bRAnd’s poweRfuL infLuence Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer for many of the sotHeby’s Auction House Collaborationa Collaborationa ads ds Whether you are promoting your company or listings, the Auction Collaboration ads will surely set your message apart from other print advertisements. Three customizable templates are available featuring an upcoming auction schedule or your listing, while showcasing the extraordinary collaboration between Sotheby’s Auction and your firm. world’s most valuable and prestigious possessions. Patek Philippe: A Fine & Rare Platinum Perpetual Calendar Chronograph Wristwatch with Registers & Moon-Phases, Ref. 3970P ESTIMATE: $90,000 – 120,000 Important Watches October 27, 2010 C A L E N DA R H I G H L I G H T S There is no more powerful differentiation in your local marketing than the demonstration of the collaboration that exists between our two brands. Leverage the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts. the sotheby’s international Realty® network extends this legacy by representing extraordinary real estate throughout the world. NEW YORK AUCTIONS & EXHIBITIONS 1 October 21 Fine European Furniture Important English & Continental Silver & Objects of V Vertu 5&6 Photographs 22 7 English Furniture urniture & Ceramics Impressionist & Modern Art, Including ncluding Russian & Latin American Art 26 15 19th Century Furniture, Sculpture, Ceramics,, Silver &W Works of Art The James S. Copley Library: Magnifi Magnificent cent American, Historical Documents: ocuments: Second Selection 27 The James S. Copley Library: The Henry Strachey Papers W Watches 29 & 30 Prints not only are these templates sophisticated, they are complimentary, we handle it all for you. To request an Auction Collaboration ad, simply visit members.sothebysrealty.com and complete the Auction Collaboration Request form. NOTE: Ad requests must be made two weeks in advance of the materials due date. All ads will be designed by the Sotheby’s International Realty corporate marketing team and will be presented to the Sotheby’s Auction House for approval. Any materials bearing the Auction House cannot be altered in any way. sotHeby’s At Auction sotHeby’s inteRnAtionAL ReALty RESIDE® D DIS ISt IS tRI RIbut butIIon but exposuRe e to sotHeby’s top tieR cLienteLe Our award winning flagship publication, RESIDE magazine, takes readers on an extraordinary tour through some of the most exquisite estates around the world. Each issue features rich editorial on real estate and auction experts, the newest Cooperative Advertising luxury trends, and “THE GALLERY” showcasing pages of listings represented exclusively by the Sotheby’s International Realty Showcase your listings alongside some of the most impressive possessions in the world with Sotheby’s at Auction. The flagship Auction mailing list. Copies of RESIDE magazine are polybagged with Sotheby’s at Auction and mailed to their exclusive list of publication of the famed Auction house, published 8 times per year, promotes all auction happenings at Sotheby’s worldwide, top tier clientele. network. RESIDE magazine is distributed to highly targeted list of 100,000 upscale recipients, including the Sotheby’s at including unique editorial features and interviews with artists and collectors. Cost per listing: $1250 USD* Visit members.sothebysrealty.com to view the full cooperative advertising schedule. *Some offices outside the US may be subject to a higher non subsidized rate. Subscriptions to Sotheby’s at Auction Present your clients or sales associates with a subscription to the signature publication of the Auction House. Sotheby’s sotHeby’s Cafe CafeC Cookbook C ookbook For many people, the pleasures derived from fine food and fine art can be International Realty network members can purchase Sotheby’s at Auction subscriptions at a 30% discount, that’s only $100* equally intense but the two are often appreciated separately. Presented by the per year! To purchase a subscription, visit members.sothebysrealty.com and complete the Sotheby’s at Auction subscription Sotheby’s Auction House, the Sotheby’s Cafe Cookbook provides a feast for the order form. *Additional shipping charges might apply for recipients outside the US. senses with an exquisite showcase of fine food and fine art. Tantalize your Extra Copies of Sotheby’s at Auction Magazine Each office receives 20 complimentary copies of each issue of Sotheby’s at Auction magazine, however additional copies are clients with this eclectic mix of culinary delights coupled with sumptuous photography, while also featuring articles on fine art and collectibles. Cost: $35.50 available for only $7.50 per copy. Additional copies may only be ordered for a current or future issue of Sotheby’s at Auction. To secure additional copies of Sotheby’s at Auction, visit members.sothebysrealty.com and complete the Sotheby’s At Auction The Sotheby’s Café Cookbook is available through Xpressdocs via magazine order form. members.sothebysrealty.com. Item #43 sotHeby’s wine encyclopedia Link youR LocAL website to tHe Sotheby’SS Auction hou Sotheby’ ouSSe Often cited to be among the most notable books on wine today, The Sotheby’s Wine Encyclopedia is an impressive guide to every major wine-growing region in the world. The contents include hard data and technical information including profiles of nearly 2,000 wineries, and recommendations of more than 6,000 producers. The full-color encyclopedia also features Top 10 Your firm can leverage the prominent Above are the icons that should be used To incorporate a link to Sotheby’s lists covering a broad range of topics including best-value, greatest quality, heritage of the Sotheby’s Auction House for the hyperlink and have been designed Auction on your website, visit the most exciting and unusual finds. by incorporating a hyperlink from your in four different backgrounds so that you members’ website to download the web Cost: $35.50 website to the official website of the auc- can select the one that best fits. banner files, and simply link the icons to tion house. The Sotheby’s Wine Encyclopedia is available through Xpressdocs via members.sothebysrealty.com Item #005 sothebys.com. sotHebys.com exposure AssouLine book discount iscount Our collaboration with the Sotheby’s Auction House includes multiple opportunities to have our brand and our relationship with sotheby’s offers our network a 20% preferred rate your listings exposed to clients of the Auction House through sothebys.com. Distinctive properties have an opportunity for exposure through the banner ad which rotates at the bottom of sothebys.com homepage. This banner promotes 5 rotating properties for a 2 week period as well as the opportunity to search sothebysrealty.com by location and lifestyle. Since 1994, Assouline Publishing has created fine illustrated books We also have a distinctive featured covering topics such as art, design, fashion, architecture, gastronomy, property position on the sothebys. travel and lifestyle. Renowned for their highly original graphic concept, com homepage rotating in the top Assouline books are works of art that capture culture and bring it to life. header position. Two properties Due to our connection to the Sotheby’s Auction House, all Sotheby’s are selected each month which dis- International Realty network members are entitled to a 20% preferred plays a link directly to the property rate off all books. as well as to sothebysrealty.com. Visit assouline.com and use Sotheby’s International Realty discount code To submit a property for at checkout: Preferred09 consideration visit the Members’ website and complete the Auction House banner submission form. sotHeby’s Auction SponSSor Spon orSShip opportuni pportunit tie ieSS customized sotHeby’s event ...In your local market Throughout the year, Sotheby’s International Realty identifies high profile Sotheby’s auctions and receptions to attend around the world. Sotheby’s International Realty affiliates are invited to participate in or sponsor an event during For the very top listing, office launch or these exhibitions. This is an invaluable opportunity to network with other Sotheby’s International Realty affiliates client appreciation event collaborate with and high net worth clientele of Sotheby’s Auction worldwide. the Sotheby’s Auction House to create a unique custom event in your local To be a sponsor for a Sotheby’s reception at one of the auction houses around the world or a traveling exhibition, contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. market. Impress your clientele with an exclusive invitation to hear Sotheby’s experts speak on Wine, Watches, Paintings, the Art Market, Collecting, and many more! sotHeby’s inteRnAtionAL ReALty Auction consignments To obtain additional information contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. If your client has a unique possession that they are interested in selling, or simply just obtaining a value for it, our brand collaboration provides a direct line to Sotheby’s Auction consignment specialists. Images of items submitted for consignment will be sent directly to an auction expert for a “preliminary auction estimate”. A value will be provided, along with an acceptance/non accep acceptance into Sotheby’s consignment. If an item does not meet the minimum value needed to be accepted, a list of smaller auction houses in the area might be suggested. If a consignment sells and is over $100,000.00 there is a referral commission of 10% paid to the agent or their company. Please note that the preliminary auction estimate process will take 3-6 weeks once the Sotheby’s expert has received the pictures. To submit an item for consignment, please contact Beth Heard-Laffey +1 212.606.7500 or [email protected]. [email protected] this is a great opportunity to optimize the synergy between sotheby’s & the Sotheby’s International Realty network to reinforce the prestige and influence connected with your firm’s name. pRivAte Auction House touR sotHeby’s ElE El Evator adv dvE Ertis rtisE EmEnts As one enters the elevators of the Sotheby’s Auction House, they begin their journey to view some of the most unique and valuable possessions in the world. Sotheby’s International Realty branding ads appear in select elevators showcasing our brand to the Auction House’s coveted audience. To walk into a Sotheby’s Auction House adorned with precious possessions is a unique experience. Couple that with a guided tour through a current exhibition by an auction expert, a seat at a live auction, and a final stop at the Sotheby’s wine store, and it becomes a privileged experience. When you need that little something extra for your top tier clients or recruits – request a Private Sotheby’s Auction Tour. gLobAL distRibution Ribution pRogRAm Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the The tour will take approximately an hour and is offered during weekdays. This is the perfect way to demonstrate the unique difference and rich heritage of the Sotheby’s brand. The Private Auction Tour can also be donated to high end venues, charity auctions, etc. Tours are limited to 20 people, smaller groups are suggested. To request a tour contact Beth Heard-Laffey at +1 212.606.7500 or [email protected]. Please allow at least one month notice. five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks. © MMXI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Painting of the French Countryside, used with permission. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.