10-DGAC-042_Dr. Roncone Brochure R12.indd

Just Short of Perfect
Series of (4) Four Day Orthodontic Seminars
Meet the Orthodontic Marketing Master
The JSOP Course
In the words of Dr. Roncone, “Much more is possible
than the majority of orthodontists believe. The
trick is achieving enjoyment and financial return
while working fewer hours without compromising
excellent treatment.”
JSOP® (Just Short of Perfect) offers a complete,
integrated approach to practice management. This
one-year personalized program consisting of (4),
four-day group sessions is held at Dr. Roncone’s
meeting facility in Vista, CA. Topics include clinical
treatment, business management and marketing
and sales.
Known as the Management/Marketing Guru of
Orthodontics, Dr. Ron Roncone has his sights on
changing the way you look at your practice. While
pioneering many orthodontic innovations, such
as long intervals between patient appointments
(now today’s standard) - Dr. Roncone has taught
over 1,000 seminars worldwide on how to help
other orthodontists realize the full potential of
their practice.
Dr. Roncone can help orthodontists achieve greater
efficiency, profitability and satisfaction from their
practice. Whether it’s overcoming the “burnout
plateau” of established practices, finding where
a new practice fits in the marketplace or working
less to achieve more, Dr. Roncone will give you the
knowledge you need to thrive in orthodontics.
JSOP also includes an in-depth analysis of
your practice so that Dr. Roncone can develop
personalized solutions for your specific practice.
The ongoing benefit of the year-long program is the
close associations that evolve as you work with other
orthodontists with similar problems. We’ve achieved
something unique in the orthodontic profession and
welcome your inquiries to determine if JSOP is right
for you.
Dr. Ron Roncone
Discover the Fortune Hidden in Your Practice
COURSE SUMMARY
Within six months, a typical JSOP participant can
increase their revenue by $55,000. That’s not a
typo. The modern orthodontic practice has many
moving parts. From the clinical treatment to staff
training to sales and marketing, and each is integral
to running a successful practice. Yet even the most
talented orthodontist can struggle with the nonclinical aspects of practice management. It is not
enough to be good at management or marketing or
clinical areas, you must be good at ALL of them. Dr.
Roncone will show you how!
SESSION 1: The Business of Orthodontics
I.
II.
III.
IV.
National Orthodontic Practice Statistics
An Integrated Systems Approach
The 17 Critical Factors
Benchmarking-Who (what orthodontist)
Is Best At Each System
V. Prioritizing System Corrections (Improvements)
VI. Strategic Planning
VII. Important Practice Monitors/Roncone Module
SESSION 2: Clinical Systems I
I.
Basic Clinical Philosophy
II. The Bracket of Choice
III. The Wires
IV. Use of Auxiliaries
V. Bracket Placement
VI. Archform
VII. The Stages of Treatment
VIII. Finishing Functionally
IX. The Stability of the Orthodontic Result
SESSION 3: Clinical Systems II
I.
II.
III.
IV.
V.
Diagnosis and Treatment Planning
Phase I Treatment
Treatment of the Adolescent and Adult Dentition
Diseases of and Treatment of T.M.J.
Hands-On
SESSION 4: Orthodontic Practice Marketing & Patient Enrollment
I.
Marketing Basics
II. Who and Where is the Market You Want?
III. Positioning Your Practice
IV. The Marketing Director
V. The Marketing Plan
VI. Marketing Teams
VII. Internal Marketing
VIII. External Marketing
IX. Enrolling New Patients
To get the most benefit from the program, it is
recommended you attend all four sessions, however, you can
register for individual sessions if that fits your needs.
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
COURSE INFO
SESSION 1: The Business of Orthodontics (4-Day Course)
Now more than ever there is a need to run orthodontic
practices as a business. But do you know how? This
course teaches you how to look at your entire practice,
from how and whom we hire, to training methods,
development of practice systems, critical factors for
practice success, strategic planning, and practice
monitors. You will know your whole practice (perhaps
for the first time) in great detail and be able to better
make the decisions that affect you, your practice, and
your patients.
I.
National Orthodontic Practice Statistics
a. JCO
b. OBSC
II.
An Integrated Systems Approach
a. Organization
i.
Practice Org Chart
ii.
Team Org Charts
1. Clinical Team
2. Administrative Team
3. Marketing Team
4. Financial Team
b. Systems
i.
Management Systems
ii.
Employment Systems
iii. Training Systems
iv. Scheduling Systems
v.
Marketing Systems
vi. Enrolling Systems
vii. Diagnostic Systems
viii. Clinical Systems
ix. Communication Systems
x.
Financial Systems
III.
The 17 Critical Factors
IV.
Benchmarking-Who (What Orthodontist)
Is Best At Each System
VII. Important Practice Monitors/Roncone Module
a. Daily Monitors (12 Items)
b. Assistant Report
c. Broken Bracket Report
VIII. Staffing The Practice
a. Hiring System
b. Training The Staff
i.
Each Staff Position
ii.
How To Know What They Know
c. Communications
d. Performance Reviews
e. If It Doesn’t Work Out
Organization
Financial
Scheduling
System
Communications
Patient/Parent
The Team
Clinical
DX & TX
Planning
Training
Enrollment
Marketing
Chart helps us to focus on the 20% of processes,
which causes 80% of the problems in each area.
Loose Bonds
100
92
95
96
83
V.
Prioritizing System Corrections (Improvements)
a. The Pareto Principle
b. Charts, Graphs, Reports
c. Making Needed Changes
VI. Strategic Planning
a. Where You Are
b. Where Competitors Are
c. Budgeting
d. The Practice Plan
66
50
34
17
8
5
4
Bad
Bonding
Material
Bad U.V.
Lights
Poor
Patient
Instruction
0
Poor
Technique
Patient
Abuse
Reasons
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
COURSE INFO
SESSION 2: Clinical Systems I
Efficient clinical systems have become absolutely
integral to the JSOP quality practice. Every practice
must have a tooth-by-tooth philosophy of care for the
entire mouth, not just a cookbook treatment method.
We must know what every prescription is and why we
use it, which in turn makes results predictable every
time. Through this course, we will carefully reanalyze
your orthodontic technique, which in turn will develop
your practice’s procedures into consistent, stable
treatment plans.
I.
Basic Clinical Philosophy
a. The Various Bracket Systems (brief review)
b. Tooth Movement Basics
i.
Force Systems
ii.
Friction And Its True Meaning
iii. Binding
iv. Torque
c. Torque In Face vs. Torque in Base
d. Filling the Slot…Or Not
II.
The Bracket Of Choice
a. Conventional vs. Self-Ligation
b. The Prescription–Tooth By Tooth
III.
The Wires
a. Continuous Arch
b. Segmental Arch
c. Types Of Wires
d. Important Differences Between Various
Titanium Wires
IV.
Use Of Auxiliaries
a. Sentalloy® Springs
b. Bite Opening Devices–Turbos (metal),
Composite (pre-made and practice made)
c. Elastics
V.
Bracket Placement
a. Direct vs. Indirect
b. JSOP Jigs
c. Step-By-Step Indirect Process
VIII. Finishing Functionally
a. Retainers
b. Positioners
c. C.R.–Does It Exist? Is It Important? Should We
Treat To It?
IX. The Stability Of The Orthodontic Result
a. Can Stability Be Achieved?
b. Twenty-Seven (27) Reasons For Relapse
X.
Hands on Indirect Bonding
JSOP Jigs
The Roncone Smile
VI. Archform
a. A Single Archform vs. Variable Archforms
b. Faces and Function
VII. The Stages Of Treatment
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
e. Treatment Modalities
i.
Splints
ii.
In-Office Physical Therapy Modalities
COURSE INFO
Session 3: Clinical System II (4-Day Course)
Although technology has evolved at an incredible pace,
everything we do clinically for our patients must begin
and end with proper diagnosis and treatment planning.
This session explores the Roncone Module, a proven
checklist method for clinical examination, diagnosis and
treatment. The Roncone Prescription will demonstrate
how you can achieve superb results with minimum of
effort using DENTSPLY GAC’s self-ligating systems, such
as In-Ovation® R, C, L, and MTM® No•Trace™ System.
We’ll also learn the “real” reason for early treatment,
and don’t be surprised if it’s not what you expect.
Additionally, the role of T.M.J. in orthodontic treatment
will be examined, as well as practical methods to deal
with T.M.J./M.P.D. problems.
I.
Diagnosis and Treatment Planning
a. Complete Clinical Examination
b. Required Diagnostic Records
c. Diagnostic Records Review
d. Post Records Consultation
e. Records First, then Exam/Consult
II.
Phase I Treatment
a. Reasons For
b. Types
c. Disadvantages
d. Advantages
e. Cases
III.
Treatment of The Adolescent and Adult Dentition
a. Class I
b. Class II
c. Class III
d. Open Bites
e. Deep Bites
f. Extraction and Non-Extraction
g. Impacted Canines
h. Orthognathic Surgery
i.
Protocols
ii.
Various Types
IV.
Diseases of and Treatment of T.M.J.
a. Healthy But Dysfunctional Joints
b. Unhealthy Diseased Joints
c. “Clicks” and What To Do About Them
d. Muscle Pain/Dysfunction
V.
Hands-On:
a. Model Articulation
b. Splint Fabrication
c. Ultrasound, Electrogalvanic Stimulation,
and Ethyl Chloride Usage
d. MTM® No•Trace™ Bracket Placement on Patient
e. Case Planning
The Clinical Examination
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
COURSE INFO
Session 4: Orthodontic Practice Marketing,
Enrollment & Communication (4-Day Course)
If orthodontists ever needed an absolute marketing
course, it is now. This is more than just flashy giveaways
and “muffin runs”. It means a specific plan.
• Who and where is your desired market?
• How do you position your practice for long term
success?
• What will your internal and external marketing plan
look like?
• After patients have arrived at your office, how do you
convert them into starts?
• What is the proper role of a treatment coordinator?
• And most importantly how do we best communicate
EVERYTHING we do to our patients, parents and
referral sources?
After this session, you will be able to answer every one
of these questions and more with complete confidence
and certainty.
I.
Marketing Basics
a. Things you must know!
b. Things you must do!
II.
Who and Where is the Market You Want?
a. Census Information
b. Surveys
c. Focus Groups
III.
Positioning Your Practice
IV.
The Marketing Director
V.
The Marketing Plan
VI. Marketing Teams
VII. Internal Marketing
a. Patients Parents
b. Brochures
c. “White Papers”
d. Closed Circuit/Computerized Education
e. Statement “Stuffers”
f. Newsletters
VIII. External Marketing
a. Health Professionals
b. Community Involvement
c. Direct Mail
d. Newspapers
e. Magazines
f. Radio
g. T.V.
IX. Enrolling New Patients
a. Everything is Marketing
b. Getting New Patients to Show Up
c. M.O.T.s (Moments of Truth)
d. The Tour
e. New Patient Clinical Examination
f. Problems and Treatment Explanation
g. Presentation
h. Post Records Consultation
i. Financial Arrangements
j. Follow-up on those who do not start
k. Ongoing Communication/Education
Source of New Patients
3%
5%
15%
General Dentist
Patients
21%
Direct Mail
Website
56%
Family Magazine
Direct Mail Demographics: Ages 8-14; Households $40K and above
Internal
External
Total # of letters mailed to patients 3240
Total # of letters mailed 10350
Total calls received
90
Total calls received
16
# of contracts
48
# of contracts
7
$ of contracts
$133,352.60
$ of contracts
$36,148.50
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
Are You an Orthobarbarian?
Orthodontists who have successfully completed
the extended in-office courses are invited to join
the Orthobarbarian study club which meets yearly.
This name represents their unstoppable quest to
be the best orthodontists possible in every area
of practice.
TESTIMONIALS
Study Group Members
For registration information, visit:
http://www.ronconeroi.com/registration/contact_us.html
For additional information, contact:
Roncone Orthodontics International
Phone: 800.758.5836
International Phone: 760.630.5914
“I just wanted to say “thank you” to Dr. Roncone and
everyone at ROI for such a wonderful experience. I
cannot remember a continuing education course that I
have ever taken that was so informative and beneficial
and at the same time that I have enjoyed so very much.”
- Dr. Chuck Gulland
“This course has actually paid for itself many times overI’m more efficient, I’ve changed my fee structure to
properly reflect the value of the services I provide, and
the value of the friendships which I have formed I have
found to be invaluable.” - Dr. Gord Organ
“This is a “Milestone” of a course that will change your
practice life. I highly recommend it to everyone that
wants true success and I am very satisfied and happy to
have been there. Thank you Ron!” - Dr. Matt Milestone
“I could write two pages of superlatives
about this course. The simple truth,
Dr. Roncone is one of the brightest and
certainly the most creative speakers and
orthodontists you will ever spend time
with. If your interest is providing the
ultimate in orthodontic care in the least
amount of visits, with marketing concepts
that will constantly grow your practice to
make it stand out in your community, then
make a gift to yourself and your patients
by spending time with Dr. Roncone.”
– Dr. Michael Diamond
Roncone Orthodontics International
221 Main Street, Suite 100
Vista, CA 92084
800.758.5836
© 2010 ROI International. All rights reserved. 120-057-02 6.2010