1.2 Zettabytes
Transcription
1.2 Zettabytes
Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. 9.56 INCHES With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. .5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 62,500 Fully Loaded iPads Placed flat on each other the stack would be twice the height of the Empire State building, and almost as tall as the worlds tallest building. Fun Fact The entire rendering of Avatar reportedly requires over 1 Petabyte of storage space according to BBC’s Clickbits, which is the equivalent of 500 harddrives of 2TB each. That’s equal to a 32 year long MP3 file. 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium’s field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world’s GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles the iStack 3.66 miles kilimanjaro 279,450 number of iPads 2.73 miles Mount Elbert Highest Peak in the Rockies. 2.34 miles Mount Fuji in every inch of the iStack 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That’s 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who’s responsible for the content? While it might seem that the responsibilty would lie with the users, the responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc ) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise “Managed” Content Transported, Hosted, Managed, or Secured 960 Exabytes 900 Exabytes 600 Exabytes 240 Exabytes 960 Exabytes Brought to you by Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes User-Generated Content Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: http://wikibon.org/wiki/v/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_over_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universe.htm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iview.htm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8” by 10” by .5” Price estimates are based on 16 Gigabyte WiFi only version with a retail price of $499.