Essential Salons

ESSENTIAL
2010/11
SALONS
Top Quality Italian Furniture
Exclusive ESS Events
9 Brand New Salons
Salon Suggestions
...and much more!
BROUGHT TO YOU BY:
and
THE ESSENTIAL GUIDE TO MODERN SALON LIFE!
2010
INSIDE
28
Salon
Ambience
A global guarantee
of quality
ESSENTIAL
All your hairdressing
and beauty needs...
INFORMATION
13
Essential
14
Cash & Carry
16
Showroom
18
Academy
40
iSalon
60
Essential Shop
A brief outline of the story of
Essential Salon Supplies
Take a look at the ESS
wholesale cash and carry
A selection of Salon Ambience
furniture, beautifully displayed
This academy proves there is
no time to stop learning!
ESS look to the future with the
launch of their new website
A choice of products presented
to you by ESS
68
Academy Courses
The full course schedule for the
ESS Academy
108
Essential Education
Information on the wide range
of events on offer from ESS
S A L O N S
PRODUCTS
22
Barber
The stylish Alexander chair offers a
new possibility for barber shops
46
Styling
A variety of furniture choices for the
nerve centre of any salon
62
Retail
New display possibilities for the
modern workplace
70
Shampoo
An area of total relaxation and calm
in today’s hectic salon environment
104
Reception
Stand out from the crowd with an
attention-grabbing reception area
The best new salons in Ireland,
brought to you by Salon Ambience
and Essential Salon Supplies
8
24
41
53
58
64
81
90
111
Elegance
David Martin
Hair By Nigel & Co.
Alley Cuts
George Lang
Exposé
The Fairy Temple
Velvet
Le Chocolat
ESSENTIALSALONS
3
2010
INSIDE
ESSENTIAL
What’s happening in
the world of ESS...
50
Medical
& Beauty
New Products 46
Savoy Hotel 30
96
98
100
102
010 has presented a number of challenges for Irish consumers and retailers
alike. To address these challenges we at Essential Salon Supplies (ESS) have
sought out innovative, state of the art new products and services to stimulate
and excite the market place, such as:
A selection of fine salons from
around the world, presented by
Salon Ambience
Clips
Matejkomar
Afrotherapy
Keratin Complex: This smoothing system (12 week blow dry) has taken the hairdressing
industry by storm, driving clients to the salon in search of this fabulous product and
service. It also helps to ensure repeat business for the salon through the great range
of homecare products available.
Cloud 9: Ceramic Irons reach a new level of sophistication with these amazing stylers
from the founding member of GHD. They reflect the superiority in craftsmanship and
technology over the original in every area of performance and desirability.
EVENTS
23
Hooker & Young
Salon Ambience and Medical & Beauty: ESS has a strong relationship with these
market leaders of high-quality Italian furniture, and is proud to have exclusive rights for
the whole of Ireland. Once again, this year offers new products and styles from them,
which of course we look forward to seeing in Irish salons in the future!
The success of ESS has been through a simple principle which many companies
overlook. Listen to what people want, give them more than they expect, and do it with
passion. As we are so closely aligned to the fashion industry we continually stimulate
and excite hairdressers and clients alike - earlier this year we staged a fantastic show
at the highly acclaimed 5 star Savoy Hotel in Limerick with guest speakers from the
world of hairdressing and business consultancy.
Multi-award winning stylists make
time for the Matrix Live hair show!
30
Biolage Spa Weekend
ESS gives special thanks to all their
Biolage salon deal customers
45
‘White Hot’ Gala Night
57
Lee Stafford
A fantastic trip out to Puerto Banus,
Spain with Club Matrix
TV3’s Xpose in Limerick for ‘rock
star’ hairdresser Lee Stafford
74
Shh... It’s A Secret!
95
Callam Warrington
114
A special presentation of Dream
Age by Socolor Beauty
Award Winners
77
33
Personalise your salon through
an amazing range of materials!
86
Italian Design
An insight into the design process,
from a team of skilled professionals
Super-Spa
An example of the spas associated
with Essential Salon Supplies
92
Amongst other great articles, this new edition of the Essential Salons magazine offers
eight different locations created by Essential Salon Supplies and Salon Ambience,
showing you a glimpse of what we have already achieved, such as the Exposé salon
shown on the front cover of the magazine, as well as a large variety of different types
of salons. I sincerely hope you enjoy the magazine, and that it provides you with some
food for thought regarding this always interesting marketplace in which we work!
ESS singled out for praise at this
prestigious awards ceremony
Beauty
Material World
Because of this proactive, positive approach to these challenges, I’ve recently had to
expand our already experienced , professional ESS sales and support team to match
the growth of the business, and with the launch of our website www.essentialsalon.ie
we are soon to become a truly global brand!
This leading educator passes a
Personal Coaching Day with ESS
Q U A L I T Y
Exposé 64
2
INTERNATIONAL
Stylish beauty
furniture, brought
to you by ESS!
Web Site 40
welcome
Alan Gleeson
Managing Director - Essential Salon Supplies
Products
A small selection of products from
the new Medical & Beauty range
Editor Kris Dade Text and Layout Kris Dade, Pamela McEvoy, Wojciech Idziak Photographer Nadia Scarselli
Project Design: Luca Vasirani With thanks to: Alan Gleeson, the staff of Essential Salon Supplies
ESSENTIALSALONS 05
PERLA_mirror
FLUTE_chair
B-SIDE_waiting sofa
MILLENNIUM_desk
MY
SALON
Italian D E S I G N
Essential Salon Supplies
Contact us NOW to
receive your new Salon
Ambience catalogue!
Building 6A, Unit 1 - Delta Retail Park - Limerick
Tel. 061 212028
Fax 061 212030
[email protected] www.essentialsalon.ie
ESSENTIAL S A L O N S
H
aving worked as a sales rep for many years, Miriam
Barry already had a large amount of experience
with hairdressers and hairdressing salons before
deciding to open her own salon. And with a name such as
Elegance, it is easy to picture the direction that she wanted
to take her salon in!
‘I knew straight away that I wanted something elegant,
but still different,’ explains Miriam, ‘and I have to say that
meeting with Alan Gleeson made the decision to work with
Essential Salon Supplies very easy for me.’
Having originally seen an advert for Salon Ambience
furniture in Creative HEAD Ireland, Miriam drove to Limerick
to see the brand new Essential Salon Supplies cash &
carry and showroom, which, as Miriam readily agreed, is
‘very impressive’. While there she spoke to Alan Gleeson,
managing director of Essential Salon Supplies, who helped
her find the most suitable furniture for her salon. ‘While
in the showroom, I saw the Eclisse mirror with a lovely
coloured panel behind it, and that really stood out for me,’
says Miriam. The Eclisse mirror stood out thanks to its
graceful design; a full-length, backlit mirror with a stylish
design etched out of the mirror itself, creating extra visibility
to the illuminated panel behind it, while also creating a more
unique styling unit in its own right.
Having chosen the mirrors, it was important to choose
the colours that would continue the theme of elegance
throughout the salon. ‘I think the two colours I chose are
very different, and quite unique,’ continues Miriam. The
Salon Ambience ‘Copper’ material behind the styling units,
with not only an original yet classy colour, but also a stylish
texture, helps the mirror stand out from its surroundings,
and is found again on the Kubik styling chairs, combined
in this instance with ‘Steel’, utilising the same material, but
with a different colour that works perfectly with the stronger,
more impactful Copper.
This colour scheme continues throughout the salon, helping
to accentuate, yet not overpower, the stylish salon that
Miriam has created. The same colour combination is
E L E G A N C E
Salon Name: Elegance Hair Salon
Owner: Miriam Barry
Location: Unit 1, Oranpoint Centre, Oranmore, Co. Galway
Tel: 091 483533
Date Opened: 15th July 2008
ESSENTIALSALONS
9
ESSENTIAL S A L O N S
found in the modern, playful waiting area, where the
rounded Alpha and Beta waiting chairs make a nice
contrast to the minimalist style of the Kubik styling
chairs. The Cayman reception desk also displays the
same colours, with the curved, chromed steel front
containing splashes of colour, while even the sign
of the salon above the desk uses the same Copper
material found on the furniture! ‘I wanted colours
that wouldn’t age,’ says Miriam, ‘but something that
was still fun and modern.’
The final addition to this colour scheme is found in
the shampoo area, where the Shiatsuwash shampoo
units again use the Copper colour, while also adding
to the salon’s class thanks to the integrated massage
system found inside the chair itself. Miriam agrees,
adding, ‘the washunits are extremely comfortable,
and ever so relaxing!’
With all the various pieces of her salon coming
together nicely, including an advanced computer
system that allows her to easily keep track of stock,
Miriam was more than happy to listen to Salon
Ambience’s skilled design team when deciding how
to lay out her salon. ‘The whole planning process
helped me,’ continues Miriam, ‘and I think the whole
thing came together extremely well.’ It’s easy to
understand her enthusiasm, as this salon certainly
lives up to its name!
DESIGN SERVICE
Mirrors: 9 Eclisse
Chairs: 9 Kubik Sky: Copper 05, Steel 06
Washunits: 3 Shiatsuwash Sky: Copper 05
Desk: Cayman Sky: Copper 05
Waiting: 2 Alpha Sky: Steel 06,
2 Beta Sky: Steel 06, Copper 05
Accessories: Ice, Cannes Glass
ESSENTIALSALONS 11
ESSENTIAL
Essential Salon Supplies is Limerick’s largest
wholesale cash and carry with a purpose built 20,000
sq ft warehouse located just off the Ballysimon road at
Delta Retail Park, Limerick.
ESS are the exclusive stockists of The Keratin Complex
by Coppola, Keune Hair Cosmetics and Cloud 9 irons
as well as lines such as Matrix, Wella, L’Oreal, Indola,
Schwarzkopf, Revlon, Moroccanoil and Pro-Care foil /
meche.
Essential Salon Supplies was founded by Limerick
man Alan Gleeson back in 1989. Since that time,
ESS has grown from its first premises on Catherine
Street, Limerick City to a 20,000 square foot retail unit
in one of the city’s thriving retail parks. Alan’s aim was
to provide hairdressers all over Ireland with a one-stop
shop for all their hairdressing needs.
At ESS the customer is always right.
At ESS we listen.
For the past number of years we have been growing the
business with you in mind, giving you the opportunity
to buy everything under one roof at great prices.
Building 6A, Unit 1 - Delta Retail Park - Limerick
Tel. 061 212028 - Fax 061 212030
[email protected] www.essentialsalon.ie
In order to make sure you get the best possible deal,
continuing special offers and VAT FREE weeks have
proven a welcome sanctuary to competitor’s price
increases. Our highly experienced, professional sales
representatives are available to call to your salon,
wherever you may be. On the road 6 days a week,
they can answer any queries you may have. If you
can’t make it to the cash and carry, simply phone in
your order for next day delivery.
ESSENTIALSALONS 13
ESSENTIALINFORMATION
CASH & CARRY
I
n the new 20,000 square foot premises, ESS also has a wholesale cash and carry and offers very competitive prices. If you are not
already registered with ESS, do so today, and you will immediately see the benefits of our service. Simply fill out our Trade Card
Application form, returning it to us for receipt of your trade card, with savings of up to 50%.
ESSENTIALSALONS 15
ESSENTIALINFORMATION
SHOWROOM
A
top of the range furniture showroom is also found
alongside the cash and carry. Essential Salon
Supplies is proud to offer the best of Italian style and
quality from Salon Ambience, with a showroom that boasts
innovative, elegant furniture, constantly updated for today’s
trends.
ESSENTIALSALONS 17
ESSENTIALINFORMATION
ACADEMY
T
here is no time to stop learning. ESS Academy was resurrected out of a passion to teach hairdressers to be the best at what
they do. We believe it is your right to learn from the best at an affordable price. Teaching is not just a profession at The Academy
– it is an art form and a love affair. For 2010 we have assembled an outstanding team of industry-applauded educators to work
alongside you. Together, our goal is to ensure that you feel uniquely transformed after visiting The Academy.
The ESS Academy has a lecture theatre for theory-related classes and a separate training room for the practical hands on sessions
to take place. Celebrity hairdressers to the stars have walked the halls of this brand new academy (Kieran O’Gorman, Errol Douglas,
Lee Stafford and Hooker & Young to name but a few), all agreeing that the facilities here are second to none, bearing no comparison
to any other academy they have worked in, in either Ireland or the UK!
ESSENTIALSALONS 19
ESSENTIALINFORMATION
Essential Salon Supplies’ (ESS) philosophy is to
provide students with the latest trends so that
they can bring this creativity back to the salon
with them. ESS works with experienced stylists
that have years of training and credibility in the
business.
As you can see from the range and calibre of
courses brought to the Academy, ESS strives
to deliver cutting edge courses to its students.
Courses to suit all levels of experience are on
offer and all are relevant to the day to day needs
of your business.
From colour, cutting and styling to salon
management and special events, ESS has
listened to customers over the past ten years.
Low student teacher ratios mean that students
receive the highest standard of attention and
care. Don’t forget to enquire about special
reductions when there are a number of students
from the same salon.
ESS work with a highly qualified and experienced
panel of experts. The training abilities of all
course directors has been measured. Each
director is constantly bringing new ideas to the
table which means students will benefit directly
from this.
ESS offer salon business courses throughout
the year which cater to maximise the efficiency
of salons, and research has shown that owners
who have taken our courses have gained up to
30% extra in profits. That’s a great incentive!
As a client, you will be blown away by the
constant flow of inspirational days available
with some of the masters of the craft
ready to impart their knowledge to you.
By using these world-acclaimed artist’s, 2010
at The Academy is guaranteed to have you
buzzing.
The outstanding talents of Errol Douglas and
Lee Stafford (to name just a couple of industry
legends) will grace the halls of the academy
throughout the year. From the latest Catwalk
Trends to Haircare and Retailing, ESS has it all
covered under one roof. Our brochure, available
on request, has been designed to give an insight
into exactly what is on offer, from the foundation
all the way up to expert. There is nothing
more important to us than value for money
and customer satisfaction, and as such all our
courses come with customer feedback sheets,
helping us fine tune our selection for this year.
For an academy brochure just give us a call.
ESSENTIALSALONS 21
ESSENTIAL PRODUCTS
Alexander
Salon Ambience’s
Alexander barber chair has
a strong yet sophisticated
style, with the upholstered
seat, backrest and
armrests surrounding
the client in a relaxing,
comfortable environment.
The reclining backrest and
adjustable headrest add
extra functionality to the
product, while the sturdy
footrest and base complete
the strong visual impact.
g
n
u
o
Y
&
r
e
k
o
Ho
- LIVE IN LIMERICK
M
ulti-award winning creative stylists Gary Hooker & Michael Young were at the Strand
hotel, Limerick on Monday, March 23rd as part of Matrix Live, an exclusive hair show
brought to Limerick by Essential Salon Supplies.
Former British Colourists of the Year, Gary Hooker & Michael Young have made their mark
as experts in the field of colour, creating beautiful, wearable hair for everyone. Constantly
featured in magazines across the UK & Ireland, their signature look and reputation as creators
of beautiful hair has ensured they are a firm favourite with Matrix customers across the globe.
Over 150 hair stylists from all over Ireland attended the high-profile hair event to see
the London-based duo recreate their signature looks, giving them an added twist, and
incorporating the very latest colour and cutting techniques.
8 real life models took part in the live stage show and Hooker & Young did not disappoint.
All colour ranges under the Matrix brand were showcased including Prizm’s true semi
colour and Colour Graphics highlighting system. Karen Reidy, regional education director
with ESS, was on hand to cover any questions the curious crowd needed answering, plus
guests had the opportunity to get feedback from two of the living greats, with secrets
alluding to the contents of Gary Hooker’s first pay packet!
I ta lia n D E S I GN
Commenting on the great response to the live show, ESS kept the ticket price low so it
was very affordable, giving salons who want to learn from the best the chance to do so.
The response was unimaginable, and demand has been so high that future events look
very promising. Check our Education schedule for dates.
ESSENTIALSALONS 23
ESSENTIAL S A L O N S
DAV I D M A R T I N
Hairdressing Group
A
s one of Ireland’s leading salon
groups, it was vital that, when David
Martin was looking to furnish his
new salon in Galway, it was created using
top-quality furniture from a professional,
reliable company. Step forward Essential
Salon Supplies who, together with Salon
Ambience, offered exactly what the David
Martin Hairdressing Group were looking for!
The minimal style is evident before even
entering the salon. Large floor to ceiling
windows all along the front wall allow an
unrestricted view into the salon, where the
illumination seen both in the ceiling and on
the work units really impress, even from
a distance. Upon entering the salon this
opinion certainly doesn’t change - the large
Millennium reception desk, with a dark
wengè wood frame and white plexiglass
front panel, is built to make an impact.
Behind the desk, an illuminated, elegant,
product display area brings added attention
to the reception area.
Moving into the work area itself, the
undeniable quality seen in the reception area
is continued. The bright, illuminated Platinum
styling unit uses a simple, minimal style to
accentuate the sharp lines of the unit, as
well as the strong aluminium work shelf. The
plexiglass panel surrounding the mirror itself
ties together beautifully with the steel frame
surrounding it, that in turn links together well
with the stainless steel footrest.
The Chloe styling chairs, chosen to contrast
with the mirrors, create this effect thanks to
the curved nature of the seat. This rounded
style is even seen in the circular aluminium
base, helping the modern chair stand
Salon Name: David Martin
Hairdressing Group
Location: Kingston Road,
Knocknacarra, Galway
Tel: 091 589999
ESSENTIALSALONS 25
ESSENTIAL S A L O N S
out in front of such a strong styling unit. The colours
chosen manage to simultaneously tie the mirrors and
chairs together, while also adding warmth to a minimalist
salon and creating a link to the delicate wooden finishes
placed around the salon. These colours are Salon
Ambience’s exclusive ‘Steel’ and ‘Copper’, with refined
finishes that add to the appearance and quality of the
upholstered products.
The Wellness shampoo units utilise the same colours
as the styling chairs, but continue the same minimalist
theme found in the mirrors. Adding to the modern
style of the salon, these washunits also incorporate an
advanced massage system into the back of the chair,
guaranteeing amazing comfort for the client.
Looking at the salon, and noting how pleased the
customers have been with the results, it is easy to
see why the David Martin Hairdressing Group picked
Essential Salon Supplies out of all the options available!
DESIGN SERVICE
Mirrors: 11 Platinum
Chairs: 11 Chloe Sky: Steel 06, Copper 05
Washunits: 3 Wellness Sky: Copper 05, Steel 06
Desk: Millennium
Waiting: 3 Alpha Sky: Steel 06, Copper 05
Accessories: Biarritz
ESSENTIALSALONS 27
ESSENTIAL Q U A L I T Y
Q
uality is the fundamental
imperative that moves
every single project.
Every official Salon Ambience
component, therefore, must be
a guarantee of a product of high
quality, unchanging in time, and
for this reason the principle idea
of every project is to create value
that lasts.
Research is a key element in
the development of a company,
and works towards improving
the aesthetic aspects, the ease
of use, and the comfort of a
product.This is a complex part
of the work process, requiring
interaction with hairdressers who
all have different needs, tastes,
aspirations and possibilities.
. . . A G LO B A L
GUAR ANTEE
OF QUALIT Y!
S
alon Ambience Italy, founded in Reggio Emilia in 1989, has
asserted itself in the hairdressing furniture and beauty space
sector in a small period of time, and is now one of the major
Italian companies of its sector, exporting products of the
highest quality around the entire world.
The philosophy of this company has been, from the beginning, to
combine the Italian qualities of style, tradition and quality handicraft of
a product, with the characteristics of an international company, able
to satisfy the many demands arising not only from Europe, but also
the rest of the world.
The products that today display the Salon Ambience logo are the
result of creativity and functionality, and aim to improve not only the
workspace, but also the quality of work itself, giving life to a friendly,
appealing atmosphere that allows space for the creativity of the
hairdresser.
Throughout the years, Salon Ambience has created a network of
exclusive wholesalers, in Italy and around the world, capable of
distributing the whole range of products, and of transmitting the
company’s image with great professionalism and competence. Salon
Ambience - A Global Guarantee Of Quality!
Professionalism is a
characteristic that distinguishes
a company from the rest of the
pack. As such, the managerial
organisation is constructed
of a team of young, dynamic,
highly motivated professionals,
who make the most of a group
of authorised wholesalers,
characterised by competence
and reliability.
Made In Italy is our mark of
quality. All components and
materials used are rigorously
made in Italy. From the cut of the
upholstery to the stitching, from
the choice of finish to the final
packing, the desire for global
quality is seen in every detail.
A complete and reliable service
is the best guarantee for those
who turn to Salon Ambience,
and this means: a personalised
salon design service, free
estimates, precise delivery times,
and a complete and exclusive
assistance in all phases of the
realisation of the beauty centre,
thanks to the vast experience
gained throughout the years.
ESSENTIALSALONS 29
ESSENTIALEVENTS
bio l ag e 2 0 10 spa weekend
O
n Sunday, May 16th 2010, over 110 guests arrived at the luxurious 5 star Savoy Hotel in Limerick to attend the
sixth annual ESS luxury Biolage spa event. ESS wanted to show their appreciation and thank all their customers
for all the hard work and dedication to the brand in 2009/2010 and what better way to do it but in true ESS style.
After the initial welcome, guests were treated to a fun and interactive session with business guru and Matrix guest artist
Christian Hefti, showing everyone how important it is for hairdressers to develop a head for numbers as well as an eye for
style. Showcasing his considerable creativity Christian also explained the benefits brilliant retailing can bring to a salon and
how to motivate teams to achieve incredible sales success.
If Christian’s expertise wasn’t enough, ESS also brought along 2008 Men’s Hairdresser Of The Year, and 2010 Celebrity
Hairdresser Of The Year nominee Jamie Stevens to demonstrate some of the work that has propelled him to his role as
Matrix guest artist, art director of Errol Douglas and stylist on Gok Wan’s “Gok’s fashion fix “ and “How to look good naked”!
Androgynous mixed with contemporary was on the menu for Jamie’s 5 models, completing their real life make overs
inspired by Gok’s “fashion fix”.
Such hard work deserves a reward and when in luxurious 5 star surroundings there in only one thing for it. Guests joined the
ESS team for a champagne + cosmopolitan reception followed by a five course gala dinner all the while being serenaded by
swing singer Mark Tolan. After dinner guests retired to the lizst lounge for the piece de resistance of the night, a live stage
show hosted by the life like Lady Gaga and Kylie Minogue impersonator.
Once again, a huge success with everybody looking forward to the next event!
ESSENTIALSALONS 31
E
ssential Salon Supplies is
always searching to offer
the best possible service to
its customers; this is why ESS
works closely with Medical &
Beauty, searching to provide
their customers with everything
they could possibly need for the
health and beauty sector. On the
following pages are images of
a selection of beauty spas from
around the world.
super-spa
ESSENTIALSALONS 33
Beauty
ESSENTIAL
S U N N Y
S T U D I O S
Name: Sunny Studios • Location: Slovenia
ESSENTIALSALONS 35
Beauty
ESSENTIAL
R E VA S
S PA
Name: Revas Spa • Location: Ireland
ESSENTIALSALONS 37
Beauty
ESSENTIAL
C HI A R A
Name: Estetica Chiara • Location: Italy
ESSENTIALSALONS 39
ESSENTIALINFORMATION
iSalon
HAIR BY
Nigel & Co
The Essential Salon
Supplies website is
now online, for all
your hairdressing and
beauty needs!
www.essentialsalon.ie
The brand new website from Essential Salon Supplies contains information on everything from Education to
Furniture, from the Cash & Carry to online shopping, and much more! The website also contains images from
a variety of events organised by Essential Salon Supplies, and is constantly updated to provide salon owners
with the latest information! Visit the site at www.essentialsalon.ie!
Looking for hairdressing and beauty furniture?
Then you need the Salon Ambience and Medical & Beauty websites!
With a wide range of products online,as well as constantly updated catalogue images and salon shots from around
the world, these two websites offer a wealth of information for all your furniture needs! Visit Salon Ambience at www.
salonambience.com, and Medical & Beauty at www.medicalandbeauty.com.
Be friends with Essential Salon Supplies on Facebook!
www.facebook.com/essentialsalons
S
ituated on two floors in the centre of Kilkenny,
‘Hair by Nigel & Co.’ has a distinctly different
feel from many of today’s new salons.
The boutique style found inside the salon adds to its
personality, and comes from the use of colours and
textures found on both the walls and the furniture.
ESSENTIALSALONS 41
ESSENTIAL S A L O N S
Floral wallpaper on a green background
is found on both the ground floor and first
floor of the salon, and this strong colour
and pattern works well with the dark wengè
wood panels found on the Barcelona styling
unit, giving the area its own unique identity,
and also creating an attractive contrast. The
thick aluminium work shelves found on the
Barcelona add elegance to the work area,
while also combining the styling unit with the
Quadro chair, thanks to the chairs’ strong,
rounded aluminium base. The dark brown
colour of the Barcelona is also reproduced
on the chair, with the ‘Coffee Brown’ material
pairing the two items together well, and
therefore working beautifully with the detailed
wallpaper behind them.
Downstairs, two classy Shiatsuwash
shampoo units, again in the Coffee Brown
material, provide maximum comfort to
the client, thanks to the relaxing, stylish
form of the seat, backrest, and curved,
chromed armrests. The dark wengè wood
of the styling units is also seen again on
the Century reception desk, a fantastic,
compact desk that also contains flashes
of Salon Ambience’s ‘Lime Green’ texture,
recalling the colour found in the wallpaper,
and completing the look of the salon.
It is obvious when looking at the ‘boutique’
style of ‘Hair by Nigel & Co.’, that it was
important to create a salon that stands out
from the crowd. Through the wallpaper, the
atmosphere, the colours and the furniture,
a youthful mentality was created, while still
maintaining the professionalism required
in any new business. And even though the
salon caters to people from all walks of life,
this fresh, fun attitude can only spell success
in such a busy, young city!
DESIGN SERVICE
Mirrors: 7 Barcelona
Chairs: 7 Quadro Sky: Coffee Brown 20
Washunits: 2 Shiatsuwash Sky: Coffee Brown 20
Desk: Century Sky: Lime Green 94
Accessories: Cannes Steel, Murano
Salon Name: Hair by Nigel & Co.
Location: 39, Kieran Street,
Kilkenny
Tel: 056 7712658
Date Opened: August 2009
ESSENTIALSALONS 43
Salon
Inspiration
Italian DESIG N
Building 6A, Unit 1 - Delta Retail Park - Limerick
Tel. 061 212028 Fax 061 212030
[email protected] www.essentialsalon.ie
ESSENTIALSALONS 45
ESSENTIAL PRODUCTS
The brand new Scarlet mirror takes advantage of Salon
Ambience’s wide selection of Sky Colours to help it stand
out in the salon, while still retaining a minimalist feel. In
front of the mirror is the new Block styling chair, with
sharp lines that add character to the work area, and an
impressive form attracting deserved attention.
S T Y L I N G
An integral part of every salon, the styling area is a place of constant activity; it is the area
where both employees and customers spend most of their time, and is guaranteed to
catch the eye when entering the main section of a salon. From the large and imposing, to
the subtle and elegant, the mirrors and chairs chosen for the salon frequently dictate the
style of their surroundings.
With such a large choice of products available, it is obviously extremely important to
choose the correct ones for the salon. Will the salon be ultra-modern and minimal,
attracting the fashionable young crowd? Or will the style be retro and fun, creating
an enjoyable atmosphere for both employees and customers alike? Maybe a classic
approach is preferred, for those looking to create a relaxing, trustworthy setting for their
clients.
On the following pages is just a small selection of the wide range of styling units and
chairs available from Essential Salon Supplies, starting with the Moon styling unit (see
below). This classy mirror utilises its form to full effect; the minimalist style of the full-length
mirror also contains space for products in the form of 3 rectangular windows in the mirror
itself, behind which neon-lit shelving help create an extra display section in the main work
area.
ESSENTIALSALONS 47
2
1
1 The hugely successful Platinum styling unit is now also
available with a black plexiglass frame without neon lighting, as
opposed to the original backlit white frame.
2 The beautiful Anastasia chair takes elegance and comfort
to a new level, thanks to the singular form of the padded seat
and backrest, combining beautifully with the stylish aluminium
armrests, creating a modern, innovative chair.
3 The Light styling unit by Salon Ambience offers three different
possibilities to the hairdresser; the first is as a double work unit,
with a full-length mirror on both sides, the second with a work
unit on one side, with a display area on the other side. The third
option uses both sides for display. The Flute styling chair utilises
a conical shape to add a touch of style to the work area. The
comfortable backrest also serves as the chair’s armrests.
4 The Square combines minimalist style with lasting quality;
the smooth lines of the arms and chair, coupled with the square
aluminium base, creates an impressive styling chair.
5 The Diamond styling chair proposes a unique style to
the hairdresser. The elegant squared stitching on the thick,
padded seat and backrest compliment the stylish, transparent
plexiglass armrests.
3
4
5
ESSENTIALSALONS 49
Beauty
ESSENTIAL
The
Bold
BOLD
And The
Beautiful
M
edical & Beauty is an expression of professionalism,
competence and quality, when searching for the
solution to furnishing your beauty salon. An Italian
company situated in Reggio Emilia that produces and exports
furniture and equipment of the highest quality around the world;
a production that is rigourously made in Italy!
Medical & Beauty is at your service in the search for solutions to
your beauty furnishing needs, and is proud to work closely with
Essential Salon Supplies, the exclusive distributor of Medical &
Beauty products in Ireland.
All Medical & Beauty products are
MADE IN ITALY
ESSENTIALSALONS 51
ALLEY
CUTS
W
hen tragedy struck in the summer of 2009,
and Alley Cuts was forced to close due to a
huge fire, Siobhan Burke had to face starting
from scratch, and looked to recreate the atmosphere and
style that had become synonymous with her salon before
the accident. Fortunately for her, Siobhan already had a
great relationship with Essential Salon Supplies, and thanks
to their hard work and experience, as well as Siobhan’s
passion and skill for the business, Alley Cuts rose from the
ashes, better than ever!
ESSENTIALSALONS 53
ESSENTIAL S A L O N S
Starting with a simple premise, Siobhan set out to create a
‘state of the art salon’. When setting such high standards
for a salon, it was important that every aspect of the salon
screamed quality, from the colours of the walls to the
material of the floor, and from the style of the furniture to the
extra touches of class around the workplace.
‘I was looking to make a more spacious salon; one with
beautiful décor, as well as an attractive retail area,’ explains
Siobhan. Thanks in part to the retro-style wallpaper found
in certain areas of the salon, retail products stand out, while
areas without wallpaper are accentuated, creating added
importance and a distinct, clean look for places such as
the styling area.
The styling area itself boasts stunning backlit Fiji mirrors,
with a bronze-coloured frame helping the mirrors stand out
from their surroundings. The illumination found on the styling
units creates an elegant atmosphere, while also attaining
the modern look Siobhan was striving for. In front of the Fiji
units, the Quadro chairs combine a soft, curved form with a
large, impressive style of chair, perfect in creating maximum
comfort for the customer, while also fitting in beautifully with
their surroundings. The ‘Black Damask’ Sky Colour works
well with the bronze of the mirrors, as well as the colours
found around the rest of the salon.
This attention to detail is continued in the shampoo area,
where four shampoo units offer comfort and relaxation to
customers, thanks to the soft, accommodating styles of
the Megawash and Shiatuwash shampoo units, again in
elegant Black Damask. In addition, this area also offers a
‘VIP’ section, with one Shiatsuwash in a strong Poppy Red
colour on a raised platform, separated from the other three
shampoo units. This unit boasts a sophisticated massage
system, perfect for treating extra special clients.
DESIGN SERVICE
Mirrors: 12 Fiji
Chairs: 12 Quadro Sky: Black Damask 25
Washunits: 2 Megawash, 2 Shiatsuwash
Accessories: Cannes Glass
Sky: Black Damask 25, Poppy Red 95
Now that Alley Cuts is back in business, it’s certainly much
easier to look at the positives such a situation brought
about. ‘It took a lot of hard work and dedication to come
back from what happened,’ says Siobhan, ‘but we battled
through, and look at us now!’
Salon Name: Alley Cuts
Owner: Siobhan Burke
Location: Bishop Street, Newcastle West, Co. Limerick
Tel: 069 62287
Date Opened: March 2010
ESSENTIALSALONS 55
We l l n e s s
l
i
f e
s
t
y
l
e
TV3’S
XPOSE IN
LIMERICK FOR
ROCK STAR HAIRDRESSER
LEE STAFFORD
T
he Limerick and Munster Hairdressing community was
wowed by celebrity hairstylists Lee Stafford and Steve
Turner when they made their trip to Ireland in Feb 09.
to Limerick to cover the event. Lee, most famous for working
with musicians the Rolling Stones, counts Jordan and multiple
supermodels as part of his glittering clientele.
Salon owner, consumer brand icon and media darling Lee
Stafford has a reputation for producing beautiful commercial
work. His down-to-earth approach and global experience gives
him a unique perspective and an even more unique flair. He
has a total understanding of the type of hairdressing needed
to keep hairdressers involved in their work, and clients in love
with their hairdresser. As a self-confessed education junkie he
knows all about dedication to improving your skills. Lee was
in town with Steve Turner to deliver a creative masterclass at
Essential Salon Supplies’ Hair Academy to a crowd of over 40
stylists.
Commenting on the huge interest in the Masterclass, Essentials
Managing Director, Alan Gleeson said “Lee Stafford is one of
the most recognised celebrity hairstylists at the moment, and
I think it was wonderful that he came to Limerick to impart his
knowledge of what’s on-trend.”
Such was the star draw of Lee Stafford that TV3’s celebrity
news show ‘Xpose’ dispatched the glamorous Karen Koster
Continuing on, he said “The beauty of Lee’s workshop is that
he always likes to work with real people, not models. Hence
he demonstrates how high fashion hairdressing trends and
cutting edge techniques can be used in the salon.”
Essential Salon Supplies have been flooded with enquiries as
to when Stafford will be back in Limerick. 2 dates are planned
for 2010, so contact ESS for further details!
ESSENTIALSALONS 57
ESSENTIAL S A L O N S
GEORGE
LANG
W
HAIR GROUP
hen a salon opens in a brand new shopping centre, such as the
one found in Tipperary, the potential for success is incredible.
However, in order to achieve that potential, the salon itself must
be of the highest quality in order to attract passers-by, and build up a strong
client base. That is why the George Lang Hair Group worked closely with
Essential Salon Supplies to create a salon that they both knew would stand
out from the crowd!
With a large area to work in, the possibility of creating a spacious, open
workspace was too good to refuse, and as such the eleven workstations are
well distributed in the salon, allowing more space to work, and more privacy
and relaxation for the client. The same applies for the shampoo area, where
extra space has been allowed between each unit, creating a more personal
space for everybody. In the middle of the salon, a discreet, elegant waiting
seat creates an area that is both important to the salon layout, yet also
detached from the hustle and bustle of the work area.
Immediately upon entering, the use of earth tones is evident, with creams
and browns seen throughout the salon. The Barcelona styling unit, with its
dark wengè wood frame, contrasts well with the cream colour seen on the
walls, while the aluminium work shelf in the centre of the mirror ties together
with the stainless steel base of the Nexia chair. The rich brown colour seen
in the wooden frame of the Barcelona is also continued in the Nexia, with the
chair utilising Salon Ambience’s ‘Mahogany’ material to create an elegant
effect.
The Mahogany colour is used again on the Pouf waiting seat in the centre
of the salon, and once more on the Megawash shampoo units at the end
of the salon. The curved shapes of the armrests and seat of the washunits
work together well with the Nexia styling chairs, while the subtle steel seen
on the armrests again recall other steel elements found in the salon.
Such a spacious, elegant salon cannot fail to attract attention from passersby, and thanks to both the setup of the salon, and the hard work put in
by everybody involved, the George Lang Hair Group continues to go from
strength to strength!
Salon Name: George Lang Hair Group
Location: Unit 32,
Thurles Shopping Centre, Tipperary
Tel: 0504 90707
Date Opened: April 2009
DESIGN SERVICE
Mirrors: 11 Barcelona
Chairs: 11 Nexia Sky: Mahogany
78
Washunits: 3 Megawash Sky: Mahogany 78
Waiting: Pouf Sky: Mahogany 78
ESSENTIALSALONS 59
presents...
S
alon Ambience is proud to
present to you their brand
new Retail units!
Presented to great acclaim at the
Salon Ambience 2010 International
Meeting, this innovative new line
has been created with the intention
of offering attractive, stylish display
units for a variety of products, while
also allowing the salon owner to
mix and match merchandise in a
neutral space, without imposing
trademarks tying them to a single
brand.
Available in both single and double
versions, the Retail units use a
combination of elegantly designed
plexiglass cubes and shelves, as
well as a variety of stylish, quality
posters, to add colour, functionality
and quality to both salons and
beauty centres.
The Salon Ambience Retail units
allow products to be displayed both
at the front of the salon, or around
the workplace itself, creating
maximum
exposure
for
any
products available, and allowing
the chance to further personalise
all areas of the workplace.
Contact Essential Salon Supplies
for more information regarding this
versatile new product line.
ESSENTIALSALONS 63
ESSENTIAL S A L O N S
EXPOSÉ
W
hen Susan Carey looked to open a new hairdressing salon, it was vital for her to stand out from the crowd, as she had the feeling
that there was ‘a gap in Tralee for an upmarket salon’. As soon as she came to this decision, there was only one company to
talk to: Essential Salon Supplies!
‘I had been looking at this space for a long time,’ explains Susan, ‘but I just wanted to wait for the right opportunity’. Positioned near a main
road, Exposé certainly attracts the attention of passers-by, thanks to the large windows at the front of the salon allowing a clear view of inside.
‘I think a lot of attention is created by the furniture, colours and reception area,’ agrees Susan. Immediately upon entering, it is clear that the
colour scheme and lighting play an important part in the salon’s image. The walls of the central island behind the reception desk is covered in
a stylish green wallpaper with a fashionably retro pattern; as Susan elaborates, ‘I wanted green in the salon from day one’, and this contrasts
well with its minimalist, classy surroundings, and shows the attention to detail found in this salon, with this central area also proving
ESSENTIALSALONS 65
ESSENTIAL S A L O N S
to be the perfect place for extra product placement. The
same scheme is found in the waiting area, combining well
with the Cuba waiting sofas that are upholstered in both
white and lime green, cleverly linking the two main colour
schemes of the salon together. The large Millennium desk
illuminates the reception area, creating a strong impact
even from outside, while the chandelier above the desk
again shows the contrasting styles found in the salon.
The use of illumination continues into the styling section,
with the Platinum work units boasting a mirror that is
completely surrounded by light, coming from a backlit
plexiglass frame. These styling units are also visible from
outside, and together with the reception area, leave a
lasting impression on any potential customers.
In addition to the obvious importance of light and colour in
the salon, Susan also chose a fashionable new material to
upholster her styling chairs and shampoo units; the Salon
Ambience ‘Viper’, a material that recreates a dark brown
snakeskin effect, working together well with the green in
the salon, yet distinguished enough to again be different
from what is found in most of today’s salons.
As important as the material on the furniture is, the style of
the products themselves must also be top-quality, which
is why Susan chose the Globe styling chairs, a large,
accommodating 70’s style chair, and the Wellness shampoo
units, with a fully integrated, state of the art massage
system. ‘I wanted my customers to feel pampered,’
explains Susan, ‘which is why the massage is so good’.
Thanks to the fashionable style of the furniture, it blends
seamlessly together with its surroundings, which is exactly
as Susan planned, stating, ‘I was definitely looking for a bit
of old and a bit of new, although the most important thing
was that the salon is friendly and welcoming’.
DESIGN SERVICE
Mirrors: 8 Platinum
Chairs: 8 Globe Sky: Viper 17
Washunits: 3 Wellness Sky: Viper 17
Desk: Millennium
Waiting: 2 Cuba single, 2 Cuba double Sky: Arctic
White 96, Lime Green 94
Accessories: Lugo Plexi, George
With an extremely precise vision of her salon from the start,
everything had to be perfect from the very beginning. ‘I
was delighted to see that Essential Salon Supplies had the
whole package,’ concludes Susan, ‘I wanted the best I
could get, and it’s all come together brilliantly!’
Salon Name: Exposé Hair Studio
Owner: Susan Carey
Location: Mounthawk, Tralee, Co. Kerry
Tel: 066 7189906
Date Opened: 18th July 2008
ESSENTIALSALONS 67
ESSENTIAL PRODUCTS
The stunning Lux shampoo unit from Salon Ambience
offers amazing comfort and style - a refined, beautifully
crafted shampoo unit that also includes an electric
legrest, with a delicate form that adds depth and
character to the salon.
S H A M P O O
An area of total relaxation and calm, the shampoo area has taken on increasing
importance in the modern salon environment. With comfort as a priority, customers look
to be pampered, and view this area as a place to lie back and unwind. Aside from the
aspect of comfort, there is of course the appearance of the shampoo unit itself, as the
style of this area can either blend in seamlessly with the rest of the salon, or separate
itself completely, creating an island of tranquillity in the middle of the hustle and bustle of
a busy salon.
Many modern salons now look to technological advances to both attract new customers,
and make existing customers feel appreciated. Shampoo units with incorporated massage
systems are now found regularly in new salons, and certainly add something extra to the
time a customer spends in the salon. Alternatively, cutting-edge salons are now looking
towards air-massage systems, the fashionable new option for those looking to stand out
from the crowd.
The brand new Air-Lux (see below) combines style with advanced technology through its
innovative massage system; a constant air supply manipulating the user’s back, leg and
calf muscles, awarding them total relaxation. On the following pages is a small selection
of the shampoo units available from Essential Salon Supplies and Salon Ambience.
ESSENTIALSALONS 71
2
1
1 The Service Centre cabinet is ideal for the shampoo area
of any salon, available in either wengè or silver wood, and with
or without a stainless steel sink and tap. The upper component
matches the minimalist style of the lower cabinets.
2 The modern, minimalist lines of the Wellness, together with a
state-of-the-art massage system hidden in the backrest, offer an
unbelievable experience to the customer.
3 The Dreamwash uses curved lines to great effect, with the
chromed metal armrests bending from the top of the chair to the
floor, and the chair itself using curves to create an ergonomic and
attractive design. In front of the Dreamwash, the Relax leg rest
adds the possibility of extra comfort for the customer.
4 Comfort and relaxation, thanks to an impressive massage
facility. With a smooth, elegant chair design used in conjunction
with stylish metal arms, the Shiatsuwash shampoo unit offers an
advanced wash unit that is also pleasing to the eye.
5 The Stylewash shampoo unit presents an excellent option to
those who wish to tie their shampoo area together with the rest
of the salon, with the possibility of using the majority of Salon
Ambience’s styling chairs on its frame; in this image, the strong
lines of the brand new Giada chair give it a distinctive form,
thanks to the padded, accommodating seat and backrest, as well
as the unique stitching for added comfort.
3
4
5
ESSENTIALSALONS 73
ESSENTIALEVENTS
2
shh...
It’'s a
Secret!!
...Dream Age by
Socolor Beauty
009
saw
several
superb new launches
from N°1 Haircare
Brand
Matrix,
and
that
trend continued in Essential
Salon
Supplies’
exclusive
training Academy on Monday
October 5th. Guests were
welcomed to The Academy
with a champagne reception
where they were then let in
on The Secret that is Dream
Age - a specially formulated
permament colour for 100%
grey coverage and tone, all in
one tube. Key accounts were
given a sneak preview way
ahead of the global launch of
the product in January 2010.
Global artistic director Jo Jordan
of Jordan Burr presented the
brand new technology–Dream
Age, to a select few of ESS’s
elite salons coming from all
over Ireland. This inspirational
night saw 4 real life models take
part in the live stage show, and
Jo alongside Matrix regional
educational director Karen
Reidy, did not disappoint. In
true ESS style the champers
continued to flow well into
the early hours with guest’s
been treated to a fine dining
experience in the exclusive
Hamptons Restaurant, followed
by an overnight stay in the 5*
Savoy Hotel.
ESSENTIALSALONS 75
MATERIAL
Personalise
your salon
through an
amazing
range of
colours and
materials!
Black Damask
25
ESSENTIALSALONS 77
ESSENTIAL Q U A L I T Y
Caramel Fur 43
r 31
Alligato
Pearl Fur 41
S
alon owners, both new and existing, are constantly striving
for individuality in a tough marketplace; from the services
they offer to the prices they charge, and from the products
they sell to the furniture they use, all salons try their best to stand out
from the crowd. As well as these vital components of a successful
salon, it is worth considering the impact of a tasteful, eye-catching
colour scheme.
When opening a salon for the first time, a lot of thought is put into
the type of floor, and the colour of the walls, but what of the material
found on the furniture? After all, both employees and customers
will be in close contact with the furniture at all times, whether in the
reception area, the styling section, or the shampoo area, so it makes
sense to have attractive, quality materials that tie all the sections
together, adding style and sophistication to the salon in general.
Thanks to Essential Salon Supplies, high-quality furniture is available
in a choice of over 40 top-quality colours, with a variety of different
materials to choose from. From elegant, neutral tones, to vibrant,
funky colours, the choice of scheme can really dictate the style of a
salon. And with the extra possibility of mixing colours, it becomes
even easier for a salon to distinguish itself from its competitors.
Suddenly, the idea of furnishing a salon completely in black begins
to sound a lot less appealing! Here is just one example of a salon
that utilises Salon Ambience’s Sky Colours to full effect…
Copper
05
ESSENTIALSALONS 79
The Fairy
Temple
Salon Name: The Fairy Temple
Owner: Karen Broderick
Location: Knight Street,
Ballingarry, Co. Limerick
Tel: 069 68786
Date Opened: October 2008
F
or her first salon, Karen Broderick set
out with a very clear idea of what she
wanted. ‘I wanted a boutique feel in my
salon,’ explains Karen, ‘and as soon as I had found
the right furniture, everything else just came together
exactly as I had planned!’
ESSENTIALSALONS 81
ESSENTIAL S A L O N S
The furniture in question is Salon Ambience’s Liberty styling unit
and Melissa chair. This combination was originally used in the
Salon Ambience catalogue, and after Karen was shown the
photo by Essential Salon Supplies, she knew immediately it was
the right setting for her. ‘As soon as I saw them in the catalogue,
I said, ‘I’m getting them!’’ enthuses Karen.
The unique patterns found on the Liberty’s frame, in black and
white, create an amazing effect in the workplace, while the oval
mirror and dark glass work shelf complete the distinctive effect.
The black and white style of the frame is seen again in the salon,
with Karen choosing similar wallpaper on one of the walls to
continue the theme. Meanwhile, the strong ‘Poppy Red’ material
on the Melissa chairs and create an impressive contrast to the
mirrors, and this colour is also seen again in the salon, firstly on
the Melissa shampoo units, and then again on some walls in the
salon, helping, as Karen says, to ‘break the white areas of the
salon up’. The chromed armrests and aluminium base of the
chair maintain the class and elegance of the rest of the salon, and
also work well with the reception desk that itself boasts a curved
aluminium front panel with a wooden structure.
For a salon, and owner, with such a unique vision and style, it’s
only natural that even the name carries a certain significance, ‘My
grandmother lived in a place called Knockfierna, which means,
‘hill of the fairies’’, explains Karen, ‘and it meant a lot to include
something about fairies in the name of my own salon.’
DESIGN SERVICE
Mirrors: 6 Liberty
Chairs: 6 Melissa Sky: Poppy Red 95
Washunits: 2 Melissa Comfortwash Sky: Poppy Red 95
Desk: Cayman
Accessories: Lugo Plexi
ESSENTIALSALONS 83
ESSENTIALPROMOTION
number of other unique features that set it far apart from its
competitors, such as never before seen plates that actually add
extra shine to the hair, a professional hairdresser-friendly swivel
cord, a heat resistant sleeve and a state-of-the-art RFID identity
chip.
The Cloud Nine team, which includes several of the original ghd*
Board and the original strategic marketing team behind ghd*,
Propaganda, commissioned an independent quantitative research
study in August 2009 to compare consumer opinion of the new
Cloud Nine irons with ghd*. Consumers were clear in their choice 62% of consumers preferred the new Cloud Nine to ghd*.
The past ten years have seen many different hair iron brands
come and go, but there has yet to have been a true contender
for the market leader’s crown, until now. Cloud Nine managing
director Martin Rae explains: “This is the first fundamental market
innovation since ghd launched. Everyone else has tried to match
ghd, but, as its been developed by the team that invented that
market-leading technology, not only does Cloud Nine know how
to match that, it has the capabilities to better it.
“Research has shown that, ten years on, women are much more
interested in the health and condition of their hair, they want
to look natural and they want the flexibility to be curly, wavy,
straight or have volume, despite their hair type. None of that
could be achieved with the existing technology available on the
market, so it seemed the perfect time to create Cloud Nine.”
Cloud Nine not only offers style, flexibility and originality, it is
also a professional-only brand, exclusive to premium salons – and
promises to stay that way.
New hair brand is on Cloud Nine
W
hen Yorkshire entrepreneur Robert Powls founded hair styling
iron brand ghd* in 2000, he could not have imagined how the
market for hair irons would grow, taking his original brand to
global success and cementing the hair iron’s status as an essential part of
the daily routines of women around the world.
A decade later, Robert Powls and his team is back and has partnered with
the original manufacturers of ghd* irons, Unil Electronics, to create a new
hair styling brand, Cloud Nine. Gone are the days where you were at the
mercy of one temperature setting – the Cloud Nine iron allows you to take
instant control, drop the heat, and enter a new flexible world of styling.
With its low, medium and high heat options, Cloud Nine is a hair styling
tool that enables you to achieve a whole range of finishes, including natural
curls and waves, or even simply smooth a blow dry. The iron gives superior
styling performance over any other product in the market and boasts a
T
he original Cloud Nine
iron is now available
from the finest salons
in Ireland, priced at €149.00. The
Cloud Nine wide iron and micro
irons are also available. Please visit
the website for more details.
Cloud Nine is also available to buy
at www.essentialsalon.ie
*Cloud Nine is not part of ghd, ghd
is a registered trademark of the
Jemella Group Ltd.
“Extensive research in the early stages of the brand development
suggested that exclusivity in a hair brand was essential to salons
and stylists. Visiting the salons is an experience, and stylists
believed that clients should only be treated with a professional
product, one that is used and approved by top stylists. In
response to this demand, we have pledged to always remain a
professional brand that will only ever be available in salons”, said
Martin.
Since the brand’s launch to the Irish hair trade in October last
year, over 120 salons are now using and stocking Cloud Nine.
Amanda Whittome, Irish hairdresser of the year 2009 from
one of Limerick’s top hairdressers The Hugh Campbell Group,
comments: “Cloud Nine is a step forward for styling tools, and
the temperature control enables you to create individual looks
by changing the temperature according to what you want to
achieve.”
Martin adds: “The response from the professional hair industry
since Cloud Nine’s launch both in the UK and Ireland has been
immense. For example, after using the irons at London Fashion
Week in September, James Brown, top session stylist and right
hand man to supermodel Kate Moss wholly supports the brand.
Top beauty bloggers and beauty writers in the national consumer
press have also given us great feed back and online reviews that
we are very happy with.”
ESSENTIALSALONS 85
ESSENTIAL Q U A L I T Y
I TA L I A N D E S I G N
W
hen looking to furnish a brand new salon, or refit an existing one, the choice of products, colour schemes and layout is
fundamental to its eventual success. Should the salon be modern and minimal, with neutral, clean colours? Or would
people feel more comfortable in a cosy, relaxing atmosphere, with warm colours, and a classic, timeless style? Perhaps
the direction should be ultra-fashionable, with cutting-edge technology and style to attract a certain clientele? Certainly there is never a lack
of ideas and opinions when thinking about such an important decision, but how can anybody possibly know which is the right one?
The Salon Ambience Design Centre in Italy is proud to work closely with Essential Salon Supplies, offering informed opinions on the latest
styles, fashions and tendencies seen in the hairdressing and beauty sector. Working for companies worldwide, the Design Centre searches
to create the best possible proposal for each and every salon, with the aim of offering exactly what the salon owner is looking for!
ESSENTIALSALONS 87
ESSENTIAL Q U A L I T Y
The first step in this process, after receiving all necessary
information from the hairdresser, is the 2D design. The most
important aspect is taking into consideration any ideas and
wishes from the salon owner (after all, it is their salon!), while
also creating a work area with a professional, attractive style. It
is surprising how many ‘design’ companies forget such basics
such as the amount of space necessary between mirrors, or the
extra space required around the shampoo units, which is why the
Design Centre prides itself on taking care of the essentials, while
also creating a plan that is fresh and eye-catching.
The next step, and certainly the most interesting in terms of
understanding how the salon could eventually look, is the 3D
‘photo-rendering’ of the design. This layout utilises modern
computer programming techniques to create realistic 3D colour
designs of the interior of the salon, both from a bird’s eye view,
and also from a first-person perspective inside the salon. This
allows the salon owner to see not just the layout of the salon,
but also a suggestion for the eventual colour scheme, as well as
the furniture, giving a much more complete idea of the salon’s
potential.
Knowing that there is this kind of experience and professionalism
to rely on is always a comforting thought for the hairdresser – in
fact, many salon owners are so happy with the results that they
use the design exactly as it was proposed to them by the Design
Centre, which is a source of great satisfaction to both Essential
Salon Supplies and Salon Ambience!
On this double page - A
2D design, showing the
technical aspects of the salon,
two photo-rendered salon
designs, showing more detail
to the customer, and the fully
realised salon, thanks to the
Salon
Ambience
‘Design
Centre’ team of Luca Vasirani
and Stefano Curti.
ESSENTIALSALONS 89
ESSENTIAL S A L O N S
V E LV E T
DESIGN SERVICE
Mirrors: 8 Venezia
Chairs: 8 Alexa Sky: Viper 17
Washunits: 4 Alexa Comfortwash Sky: Viper 17
Desk: Cayman Sky: Poppy Red 95
Accessories: Cannes Glass, Ice
W
hen Tanya and Eugenie set out to open their salon,
they wanted to take into consideration a number
of factors; not only did they want to create a work
environment that was good for both them and their employees,
but they also wanted to create a place that fit in perfectly with the
neighbourhood and that was extremely inviting to passers-by.
Salon Name: Velvet
Owners: Tanya Logvinova and Eugenie Olyunin
Location: Castletroy Park
Business Centre, Castletroy, Co. Limerick
Tel: 061 201110
Date Opened: September 2008
The first thing for them was to decide on the style of the salon itself.
‘I really wanted a classic style,’ says Tanya, ‘and it was important to
fit in with the style of the rest of the surrounding area – it’s important
that people understood that this was the right place for them!’
With the style of the salon finalised, the next step was
choosing the colour scheme. ‘The colours I chose had to fit in
together with the original idea,’ explains Tanya, ‘and that’s why
I wanted to use creams and browns the most - they’re classic
colours – and I then used a rich red to add some warmth and
character to the salon.’ The central area of the salon uses this
‘rich red’ colour, and creates a strong impact upon entering the
salon, without taking away from the elegance of the salon itself.
After the style and colour scheme came the important decision
of choosing just the right furniture. The dark, wengè wood panel
of the Venezia work unit contrasts extremely well with the cream
walls, with the unique style of the mirror itself adding character
to the styling area. In front of the mirrors, the Alexa chair uses a
curved form to create a relaxing, accommodating environment,
and boasts Salon Ambience’s special ‘Viper’ colour, a fauxsnakeskin material on a dark brown base that really helps the
chairs stand out and make a great impression. Both the chair and
the material are seen again on the shampoo units, where the Alexa
Comfortwash lives up to its name as an amazingly comfortable
washunit. At the front of the salon, the Cayman reception desk
again uses dark wengè wood to tie the salon together, while
also incorporating the ‘Poppy Red’ material into the desk itself,
allowing it to work well with the ‘rich red’ central area.
Throughout the entire process, Essential Salon Supplies were on
hand to give Tanya and Eugenie the best advice available.
ESSENTIALSALONS 91
10
Beauty
ESSENTIAL
PERFECT
2
1
3
1 The Megan Podo is a professional seat for pedicure treatments, with
a headrest, reclining backrest, and legrests that are adjustable both
vertically and horizontally, covered entirely in Sky Colours. The chair arms
are also upholstered, with the base in chromed metal. The height of the
seat is adjustable through the lockable hydraulic pump.
2 The Arizona stool boasts an ergonomic seat and adjustable backrest
to provide maximum comfort for those working in the reception area or
during cabin treatments. Available in a choice of Sky Colours, the stool is
also available in 3 different heights, and each version has a gas pump for
height regulation, as well as wheels and a footrest for ease of use.
3 The multi-purpose Dallas chair can be moved into a variety of
positions, with the chair height regulated by an electric foot pedal, the
angle of the seat and backrest regulated by two separate gas pedals, and
the two separate legrests adjustable manually. The chair comes complete
with two rotatable armrests, allowing them to be utilised when the Dallas
is positioned as either a chair or a bed. The legrests and headrest can
also be extended to allow greater comfort for customers of any type.
4 The Rubik display area offers a lively alternative anywhere in the beauty
area. With a variety of forms available, a combination of square and
rectangular displays (in either wenge or silver wood) are attached to a
wooden panel, covered by one of a variety of Sky Colours.
5 The Miami is a stylish, minimalist waiting seat, padded and upholstered
in a variety of Sky Colours, and available as either a single-seater cube, or
a double-seater rectangle.
Ten of the best: a selection of beauty items from
Essential Salon Supplies, brought to you by
4
5
ESSENTIALSALONS 93
Beauty
ESSENTIAL
7
6
9
8
6 The Lombok reception desk, containing a large display
area in the front of the desk for products, and made from
dark wengè wood
7 The Priscilla make-up work unit, made of dark wengè
wood, with eight bulbs around the
perimeter of the mirror, and a wengè cabinet underneath the
work surface
8 An elegant addition to any beauty cabin, the Thao
combines style with functionality. With ample space for
products and equipment, the wheeled trolley comes available
in either light birch or dark wengè wood.
9 The San Diego manicure table is available in a range of
styles - large or small, wengè or silver wood structure, glass
or wood surface, with or without extractor fan, and with or
without wheels - a solution for every manicure environment!
10
10 Massage bed characterised by a harmonious
combination of form and design, the Zen is created from an
interlocking birch plywood structure, painted with natural,
non-toxic products. The cushion is upholstered in a choice
of Sky Colours, while the grooved lower shelf is a useful
product support area for the beautician. Available also in a
wengè colour.
Callam
Warri
n
gton
A
major figure at Vidal Sassoon, working on shows in London,
New York, Paris and Milan, Callam Warrington also taught
at the Vidal Sassoon Advanced Academy in London and
internationally. He has shot numerous commercials for the brand,
as well as editorial shoots for Vogue and Italian Vogue. Following
Sassoon, Callam continued his editorial work with photographers
such as David Bailey and models like Naomi Campbell with
magazines such as Harpers, Queen and Tatler.
November 2009 saw Callam spend a productive day in Limerick,
conducting a Personal Coaching Day for Essential Salon Supplies.
A small audience of 35 were treated to a display in the morning
of Callam’s intricate catwalk styles including one of his signature
Session/Catwalk styles The Cheat Pleat. A question and answer
session flowing alongside while Callam wowed the crowd with
snippets of info from his editorial and photoshoot work having
tended to the tresses of Amy Winehouse and Kylie Minogue to
name but a few. The afternoon provided eight attendees with a
hands-on chance to work on live models overseen by Callam,
giving advice and personal coaching.
Pamela McEvoy of Essential Salon Supplies said, “We here at
ESS were delighted to welcome Callam Warrington to Limerick
for such an up close and personal session. All who attended
were treated to a fun and interactive day, getting an insight into
the career of one of the leading educators in the industry. All at
ESS are looking forward to working once again with Callam in
2010”.
Callam told us, “It was a well organized and enjoyable trip in a
beautiful part of the world. The attendees all had different levels
of experience, so being able to work in a small group allowed me
to address their individual needs. I’m really looking forward to
going back next year.”
ESSENTIALSALONS 95
E S S E N T I A L I N T E R N AT I O N A L
S
alon Ambience is proud to include Essential Salon Supplies as a member of its elite group of
distributors. This group now covers the world, offering furniture of the highest quality to hairdressers of
all nationalities. The following pages offer a selection of salons furnished by Salon Ambience in various
countries, an example of the continued quality applied and required not only in Ireland, but worldwide.
ESSENTIALSALONS 97
IAL
T
N
E
ESS
IONAL
T
A
N
R
INTE
Clips
Salon Name: Clips • Location: Italy
Mirrors: Eclisse, Server • Chairs: Globe Sky: Champagne 10, Fuchsia 34
Washunits: Dreamwash Sky: Anthracite 18 • Accessories: Chocolate 80
ESSENTIALSALONS 99
IAL
T
N
E
ESS
IONAL
T
A
N
R
INTE
M AT E J K O M A R
Salon Name: Matejkomar • Location: Slovenia
Mirrors: Totem • Chairs: Kubik Sky: Dark Ruby 03, Rose Quartz 04
Washunits: Wellness Sky: Dark Ruby 03 • Accessories: Service Centre, Chocolate
ESSENTIALSALONS 101
IAL
T
N
E
ESS
IONAL
T
A
N
R
INTE
AFROTHER APY
Salon Name: Afrotherapy • Location: England
Mirrors: Titanium • Chairs: Square Sky: Black Damask 25, Champagne 10
Washunits: Dreamwash Sky: Black Damask 25, Champagne 10 • Accessories: Lugo Black
ESSENTIALSALONS 103
ESSENTIAL PRODUCTS
Flashes of colour are seen through small squares in the
Cayman’s curved aluminium front panel, with a wide
range of Sky Colours to choose from, linking this classy
reception desk together well with the rest of the salon
The Alpha is a modern and versatile possibility created to
help furnish the reception area of the salon, available as a
r e c e p t i o n
single-seater, or with the double-seater Beta.
As the first area visible to a customer upon entering a salon, and also frequently noticeable
from outside, the reception area needs to be both accommodating and impactful; it
needs to tempt new customers in, while at the same time making regular customers feel
at home.
As the centrepiece of the reception area, the desk should stand out from its surroundings,
creating a focal point for anyone entering the salon or passing by, whereas the nearby
waiting area can be created with the intention of fitting together well with the main section
of the salon (in terms of colours or shapes), or creating a contrast, to separate each
section of the salon to maximum effect. Additionally, today’s salon owners are becoming
increasingly aware that retail is an important source of income, and have now begun to
realise the potential in selling hair products to their customers. For this reason, a variety of
styles of display units are now available, allowing a salon to show off their complete range
of services anywhere in the workplace.
Below, the attention-grabbing Millennium Crystal reception desk incorporates a crystalstudded, padded front panel with a wide selection of Salon Ambience Sky Colours to
choose from. The desk’s silver wood structure compliments the stylish lacquered black
frame.
ESSENTIALSALONS 105
1
1 The Torre display unit boasts a wenge wood
structure with glass shelves, and is supported
by an aluminium swivel base, available in either a
round or square form.
2
2 The Millennium is an eye-catching reception
desk, with a large, backlit front panel in white
plexiglass, surrounded by a lacquered white
frame, and with a silver wood rear section. In
front of the desk, the Diamond waiting seat,
with a large rectangular form, uses a minimalist
style; additionally, elegant square stitching on the
seat’s surface add to its appeal.
3 The Century combines minimalist Italian style
with compact features. The size of the wenge
wood reception desk is deceiving, and displays
a touch of class thanks to its simple, clean
style, and a steel framed front panel containing
a splash of colour, with a wide selection of Sky
Colours to choose from.
4 The Décor from Salon Ambience adds a
personal touch to any area of the salon, with the
panel available in a wide range of Sky Colours,
and with crystal studs on the panel itself.
5 This version of the Danielle contains buttons
on the upholstery of the backrest to add more
detail to the original design, while maintaining the
product’s own distinguished style.
3
4
5
ESSENTIALSALONS 107
ESSENTIALSALONS 109
LE
C H O CO L AT
M
artin Kiely is recognised as one of the leading
experts in the hairdressing industry in Limerick,
and he knew that when Le Chocolat was to
be opened, he could count on Essential Salon Supplies to
provide him with top quality furniture and support.
Speaking to joint salon manager Carol Ann, she explains,
‘the idea was to create a minimal, modern style, definitely
something that stands out from the crowd’. With that in
mind, Essential Salon Supplies set out to create the best
proposal for Martin’s needs. The Platinum styling unit uses
a simple, minimalist form to make a strong impression
ESSENTIALSALONS 111
ESSENTIAL S A L O N S
in the salon, thanks to its backlit plexiglass panel and steel
frame. The aluminium shelf and stainless steel footrest
complete the striking effect. In front of the styling unit, the
Chloe styling chair distinguishes itself form the mirror thanks
to its subtle curves and accommodating form. The stainless
steel base, however, helps tie the chair together with the
steel of the work unit.
The colours chosen for the salon also play a large part
in its unique style. The off-white colour of the walls keep
the main area light and simple, and also allow a larger
mix of colours than would otherwise be possible, while
the wooden floor adds warmth to the salon. The colours
found on the Chloe chair, ‘Champagne’ and ‘Honey’ both
use softer, more gentle tones, while retaining an element
of warmth and sophistication that is not always that easy
to find. The insides of the chair, in Champagne, work well
with the wall colouring, whereas the Honey material on the
outsides create a richer, more appealing impression to the
work area.
The shampoo area mixes minimalism and comfort to great
effect, with two different types of shampoo unit being used.
The Wellness shampoo unit, with a top of the range massage
system incorporated into the seat, recalls the minimal style
of the mirrors, and uses the same Champagne material
found on the styling chairs, with the armrests in an elegant
stainless steel, again tying the shampoo unit together with
the rest of the work area. Next to the Wellness are the
Dreamwash washunits; another product that capitalises
on a simple style and structure, while retaining its elegance
thanks to the smooth form of the chair and armrests, again
in Champagne and stainless steel respectively.
DESIGN SERVICE
Mirrors: 10 Platinum
Chairs: 10 Chloe Sky: Honey 11, Champagne 10
Washunits: 1 Wellness, 2 Dreamwash
Sky: Champagne 10
Desk: Venus
Divided into two floors, Le Chocolat uses open space to its
advantage, with extra styling stations and shampoo units
found upstairs, splitting the work area into two, yet creating
an accommodating atmosphere for clients. ‘Everybody’s
happy with the result,’ says Carol Ann, ‘we have clients of
all types, and of all ages, and they’ve all been impressed
with the atmosphere and style of Le Chocolat!’
Salon Name: Le Chocolat
Owner: Martin Kiely
Location: 5A Sarsfield Street, Limerick
Tel: 061 481200
Date Opened: November 2008
ESSENTIALSALONS 113
ESSENTIALEVENTS
Award
Winners
E
ach year Salon Ambience, a leader in the hairdressing furniture and beauty sector, has the distinct privilege of choosing a
select few clients for a series of prestigious awards, a sign of recognition of the outstanding work done by these people
throughout the previous year. This year, at an awards dinner held in Reggio Emilia, Italy, and in front of market leaders from
around the world, one of the companies singled out for praise was Essential Salon Supplies of Ireland.
This company, having shown great desire and commitment throughout 2009, whilst not only offering their customers the best possible
service and attention, but also the passion and drive necessary to better themselves as a business, were a great example to everyone
at the awards of what can be achieved with a positive attitude and a professional mentality.
As such, Alan Dell, one of Essential Salon Supplies’ main representatives, returned home with a trophy indicating the amazing work
done by everybody at Essential Salon Supplies throughout 2009.