latin america 500

Transcription

latin america 500

portal to e-commerce intelligence
EXECUTIVE SUMMARY
2015
LATIN
AMERICA
500
Compliments of
2015 Latin America 500 Executive Summary
portal to e-commerce intelligence
CONTENTS
EXECUTIVE SUMMARY
Overview: Latin America 500. . .3
Game on
2015
As the number of Brazilian online shoppers and
overall web traffic increases, Brazilian e-retailers
fight to win the loyalty of the country’s growing
audience.
LATIN
AMERICA
500
Featured Articles
Sizing up the Latin America
market (place) . . . . . . . . . . . . . .22
Led by Mercado Libre, several Latin American
e-commerce companies are choosing to build an
online marketplace.
More online ‘compras’ in
Latin America . . . . . . . . . . . . . .26
Retailers outside of Brazil are growing their web
sales as shoppers in Spanish-speaking Latin
American countries embrace e-commerce.
Worth the effort. . . . . . . . . . . . .32
U.S. e-retailers must deal with several unique
logistical issues in order to capitalize on Latin
America’s booming population of online shoppers.
The China express . . . . . . . . . .36
Fast-growing Chinese e-commerce players are
targeting Latin American markets with affordably-priced goods.
Case Studies
Wine.com.br . . . . . . . . . . . . . . .15
Netshoes.com . . . . . . . . . . . . .18
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2
Compliments of
Key data
How e-commerce breaks down in Brazil . . . . . . 9
Market facts at a glance . . . . . . . . . . . . . . . . . 12
Retail sites with the biggest growth in dollars . . 40
Top 25 e-retailers ranked by merchant type . . . 41
The fastest-growing e-retailers. . . . . . . . . . . . . 43
How the top Latin America e-retailers rank . . . 44
Sponsored Thought Leadership
VTEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
SkyPostal/Endicia . . . . . . . . . . . . . . . . . . . . . . 14
Index to Advertisers
VTEX…………. 11
Americaneagle.com Inc. . . . . . . . . . . . . . . . . . . . .17
Top500Guide.com . . . . . . . . . . . . . . . . . . . . . . . .19
IR Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
IR Guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39
SkyPostal/Endicia . . . . . . . . . . . . . . . . . . . . . . . . .54
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Internet Retailer
©Copyright 2015 Internet Retailer® & Vertical Web Media LLC. All rights reserved.
GAME ON
The biggest Brazilian web merchants wage a
battle royal to win over the hearts and minds
(and wallets) of legions of new web shoppers.
BY MARK BROHAN
O
n a national scale e-commerce
in Brazil continues to grow at a
rapid pace. In 2014 online retail
sales in Brazil grew 24.2% to an estimated
$13.99 billion from $11.26 billion in 2013,
according to Brazilian Internet consulting and
research firm eBit.
But even as the market as a whole continues
to grow, it’s the largest Brazilian web merchants that are waging a pitched battle to
grow their market share—and grapple with
each other for bragging rights as the biggest
online retailers. In Brazil, in fact, the largest
web merchants, especially the top three—
B2W Digital, Cnova and Wal-Mart Latin
America—are big and bent on getting bigger.
Today the 10 largest Brazilian web
merchants—B2W Digital, Cnova (Nova
Pontocom), Máquina de Vendas, Wal-Mart
Latin America, Netshoes, Magazine Luiza,
Saraiva e Siciliano, Fast Shop, Dafiti and
TaQi—generated combined web sales that
grew year over year 23.8% to $9.83 billion
from $7.94 billion. Those 10 online retailers
accounted for 70.3% of all Brazilian
e-commerce in 2014 and 71.1% of the sales
of the 300 Brazilian web merchants ranked
in Internet Retailer’s database edition of the
2015 Latin America 500. Together those
Brazilian Latin America 500 retailers grew their
combined sales to $13.82 billion in 2014 from
$11.15 billion in 2013, an increase of 23.9%.
But it is B2W, Cnova and Wal-Mart Latin
America that account for the biggest chunk
of web sales, including 48.3% of Brazilian
e-commerce sales and 48.9% of the web
sales of the Brazilian merchants ranked in
the Latin America 500. “There are big and
established e-commerce brands that have the
time, energy and resources to keep on getting
bigger in Brazil,” says Zia Daniell Wigder, vice
president and research director at Forrester
Research Inc. who focuses on international
e-commerce. “If these merchants can’t
dominate the market entirely they are out to
build the biggest and best websites that will
hook lots of Brazilian shoppers and keep
them coming back.”
B2W, the single biggest web merchant in
Brazil, aims to attract more web shoppers
in a variety of ways, including by expanding
selection, improving delivery and better
serving mobile shoppers. In 2014, B2W
grew online retail sales 30.7% to $3.55 billion
from $2.72 billion in 2013. Singlehandedly,
B2W accounts for 24.4% of all Brazilian
3
How the Latin America
e-commerce market breaks out
Country
2014 e-commerce sales
% of all Latin America 2014 e-commerce sales
Brazil
$13,997,797,819
53.3%
Argentina
$3,400,000,000
13.0%
Mexico
$2,800,000,000
10.7%
Colombia
$2,500,000,000
9.5%
Chile
$1,600,000,000
6.1%
Venezuela
$1,570,000,000
6.0%
Peru
$197,000,000
0.8%
Uruguay
$118,000,000
0.4%
Bolivia
$60,000,000
0.2%
Paraguay
$11,400,000
0.0%
Total
$26,254,197,819
100.0%
Source: Internet Retailer 2015 Latin America 500
e-commerce sales and 25.7% of all Brazilian
Latin America 500 web sales. And B2W,
which has been selling online since 1999,
is sending strong signals that it intends
to remain a market leader. “We are in the
early years of operation, at a stage when
it is mandatory to continue investing in the
pillars of the business to capture the many
e-commerce opportunities in Latin America,”
B2W CEO Anna Christina Ramos Saicali
wrote in a recent letter to shareholders.
In the last several years, and especially in
2014, B2W has spent heavily to add more
products in a wider range of categories
to its online inventory. B2W, which stocks
4
approximately 700,000 items in over 35
categories ranging from books, music and
games to housewares, furniture, home
appliances, musical instruments, and office
products. That includes items sold by outside
merchants on the B2W marketplace, although
B2W has yet to break out numbers on what
percentage of SKUs or web sales are from
outside merchants. “We worked hard and
invested many resources in the integration
of our business platforms and in the creation
of a solid operational infrastructure, which
allows the company to operate through a
structure that is multichannel and multibrand
and multibusiness,” Saicali wrote in her
shareholder letter.
In September B2W completed its acquisition
of Direct, a Brazil logistics provider that
specializes in deliveries of small items. The
acquisition was part of the web-only retailer’s
$188.2 million investment in logistics and
technology in 2014 and the latest in a string
of moves to improve fulfillment and logistics
in Brazil, where e-commerce is hampered by
poor roads and spotty delivery infrastructure
in many areas. B2W Digital also says it plans
to open at least seven new distribution
centers by December 2015 and bring its total
number of hubs to nine. Between acquisitions
and opening more of its own fulfillment space,
B2W now claims to offer delivery options
across all of Brazil, a significant milestone, the
company says. “We want to get even closer
to the customer’s home,” Saicali wrote in her
shareholder letter.
Along with developing more fulfillment and
delivery options for customers in Brazil,
B2W in 2014 also expanded its marketplace
and added more features. And in October
2013 B2W launched a marketplace on its
Submarino.com.br consumer electronics
site, which features multiple storefronts
from dozens of other Brazilian online and
store-based retailers. The marketplace
also features a universal shopping cart. In
2014 B2W also rolled out a marketplace
for Americanas.com, a mass merchandise
site, and in January introduced another of its
e-commerce sites, Shoptime.com, which is
the Internet arm of Shoptime, the company’s
TV home shopping channel.
B2W also is investing in appealing to consumers who shop by smartphones and tablets.
That’s crucial in Brazil, a country where nearly
40% of the country’s population of 200.4 million
people, or 80.2 million consumers, owns or
regularly uses a mobile device according to
How much of the market
is accounted for by the
Latin America 500
Latin America 500
81.3%
18.7%
Other retailers
Source: Internet Retailer
2015 Latin America 500
Internet and telecommunications trade group
International Telecommunications Union.
Mobile commerce in 2014 accounted for about
12%, or $426 million, of B2W’s web sales.
To expand and diversify its mobile commerce
business B2W in the past year has overhauled
and updated its Americanas and Submarino
m-commerce sites. Apps for iPhones, iPads
and Android mobile devices also have been
recently updated with more features such as
faster checkout, better site search and more
product reviews.
Big retailers such as B2W are especially
targeting Brazil’s best shoppers—the roughly
one-third of the country’s base of 61.6 million
web shoppers that are repeat shoppers
and who tend to give the most business to
established brands, Wigder says. “Brands like
B2W and Netshoes have been around a lot of
years now and lots of shoppers keep going
back to these sites because there is now a
trust factor,” Wigder says.
Another big Brazilian merchant fighting for
the loyalty of those frequent web shoppers
5
How the
Latin America 500
break out by country
Number of
Latin America 500
merchants
Country
Brazil
300
Mexico
58
United States
41
Argentina
28
Chile
19
Colombia
11
China
9
France
5
Germany
5
Spain
5
United Kingdom
4
Japan
2
Peru
2
Portugal
2
Uruguay
2
Bolivia
1
El Salvador
1
India
1
Italy
1
Sweden
1
Taiwan
1
Venezuela
1
Total
500
6
is Cnova, the online retailing arm of French
retail conglomerate Groupe Casino. Cnova,
publicly traded in its own right, claims to be
the largest e-commerce company in France
and among the largest in Brazil. Its global
web sales totaled $5.5 billion in 2014, and
$2.46 billion of those sales came from Brazil,
where Cnova’s revenue grew 21% in 2014.
More than 50% of Cnova’s shares are owned
by Groupe Casino, whose 2014 revenue
totaled $53.70 billion.
Cnova is the second-ranked web merchant
in the 2015 Latin America 500 rankings and
also the runner-up behind B2W among all
ranked Brazilian merchants. The company
operates Extra.com.br, a Brazilian consumer electronics e-commerce site, and
PontoFrio.com and Casasbahia.com.br,
a pair of Brazilian electronics and home
furnishings sites.
In 2014 Cnova began a pilot project to
offer a click-and-collect service—a feature
known as buy online and pick up in store
in the U.S.—at 100 stores that are part
of Casas Bahia, which operates general
merchandise, grocery, housewares, home
furnishing and appliance stores throughout
Brazil. In 2015 the pilot was expanded to 210
stores nationwide, with all stores expected
to offer click and collect within a few years.
Eventually as many as 2,000 stores Cnova
and Groupe Casino operate through various
subsidiaries in Brazil may be part of the
click-and-collect program.
Cnova operates three dedicated e-commerce
fulfillment centers in Brazil and plans to open
three more hubs in 2015. But home delivery is
not easy in Brazil, where the national highway
system is well below the standard of more
developed countries and where there are no
How the Top 10 merchants compare
Retailer
2014 web sales
2013 web sales
Growth Country
B2W Digital
$3,551,507,341
$2,717,705,405
30.7%
Brazil
Cnova (Nova Pontocom) $2,464,100,000
$2,037,000,000
21.0%
Brazil
SACI Falabella
$838,515,324
$645,000,000
30.0%
Chile
Wal-Mart Latin America
$750,000,000
$640,466,425
17.1%
Brazil
Máquina de Vendas
$700,000,000
$510,186,138
37.2%
Brazil
Amazon.com Inc.
$670,200,000
$475,000,000
41.1%
U.S.
Netshoes
$593,252,109
$513,650,904
15.5%
Brazil
Magazine Luiza
$577,961,745
$457,629,130
26.3%
Brazil
Dell Inc.
$521,476,191
$518,700,000
0.5%
U.S.
Saraiva e Siciliano
$490,000,000
$400,000,000
22.5%
Brazil
Total
$11,157,012,710
$8,915,338,001
25%
big shipping companies with national coverage such as UPS and FedEx. That’s why
Cnova sees store pickup of online orders as a
strategic advantage. “This is faster and more
convenient for our customers, and on average 40% lower fulfillment and shipping costs
for the company compared to home delivery,”
Cnova chief financial officer Christophe Jose
Hidalgo told Wall Street analysts on a recent
earnings call. “The click-and-collect project
consolidates the points where the clients
will be picking up whatever they chose
on the Internet.”
The store pickup option is aimed at improving
delivery of web orders. It takes on average
about four days for a customer to receive
a small package from Cnova and up to six
days for larger packages, the company
says. By expanding its distribution network
and offering in-store pickup, Cnova aims
to cut that to about two days. Just over
27% of all Cnova web orders are shipped
through Correios, Brazil’s national postal
service, and 25 other local and regional
shipping companies. In addition to adding
more fulfillment and delivery capacity, Cnova
also is rolling out new websites. In October
in Brazil Cnova launched a Portugueselanguage version of Cdiscount.com, its
French consumer electronics site. Along with
the launch of Cdiscount.com.br Cnova also
rolled out guaranteed national delivery and
an installment plan for consumers who want
alternative ways to pay for merchandise.
“Cdiscount.com.br complements the online
shopping experience offered today by Cnova
Brazil through extra.com.br, pontofrio.com
7
and casasbahia.com.br and leverages
Cnova Brazil’s well-established know-how
and operating infrastructure in the Brazilian
e-commerce market,” says Cnova co-CEO
Germán Quiroga.
Even though e-commerce in Brazil has been
around in some form for about 20 years, it
remains in its formative stage growing at an
annual rate of 24% from 2011 to 2014 and
with sales that could reach an estimated
$35 billion as soon as 2018, Forrester
says. In comparison Brazil grew 1.6 times
faster than the increase of 15% in U.S.
e-commerce sales last year of $304.91 billion,
according to the U.S. Department of
Commerce. E-commerce growth also is
on par with e-commerce growth in Mexico,
another rapidly growing regional market.
In 2014 e-commerce in Mexico increased
21.7% to $2.8 billion, according to Forrester.
But Brazil’s growing base of web shoppers is
choosy about which merchants get their business, says eBit vice president of institutional
relations Pedro Guasti. Like savvy consumers
everywhere Brazilian consumers want to shop
online at trusted brands with a full-featured
and convenient web shopping experience,
lots of deals, ample inventory, and easy and
free or reduced shipping. But for now it’s
only the biggest online retailers that have the
resources to offer an inventory of hundreds
of thousands of SKUs, low prices, and
affordable or even free national package
delivery. “In Brazil being big in e-commerce
counts,” Guasti says.
Both B2W and Cnova are counting on their
ongoing diversification and expansion to
grab more e-commerce market share in
Brazil. But at Wal-Mart Latin America the key
to growth is better integration of stores and
8
the web, and continuing to add more inventory, especially on its web marketplace, says
Walmart.com Brazil CEO Paulo Sergio Silva.
Wal-Mart Brazil is smaller online than B2W or
Cnova with e-commerce sales that increased
17.1% to an Internet Retailer-estimated
$750 million in 2014. But Wal-Mart has plans
to expand its e-commerce channel, Silva
says. In the past year Wal-Mart in Brazil
opened one new e-commerce distribution
center near São Paulo and by mid-2015
had opened two more, including a center
in Pernambuco in the northeast part of
the country and a fulfillment hub in Minas
Gerais in southeastern Brazil. “It is most
important for us to be well-evaluated by our
Brazilian customers,” Silva says. With all
of the recent expansion Wal-Mart now has
four e-commerce distribution hubs in Brazil,
including an older facility in Cajamar, a city
near São Paulo.
Wal-Mart online in Brazil also continues to
expand its inventory and product categories
including on its marketplace, which Wal-Mart
launched in late 2013. In the past year
Wal-Mart in Brazil has boosted its online
product inventory to around 1 million SKUs.
In 2014 Wal-Mart also expanded the number
of sellers on its marketplace from 10 retailers
to 241 and through June 2015 had a base
of 323 sellers.
But the window of opportunity won’t stay
open too long even for the biggest brands
that dominate Brazilian e-commerce if the top
web merchants can’t keep winning over customers with the best deals, biggest inventory,
and first-class customer service and fulfillment, Guasti says. “Bigger and better, and
not just bigger, is what’s going to resonate the
most with shoppers,” he says. l
HOW E-COMMERCE BREAKS DOWN IN BRAZIL,
THE LARGEST LATIN AMERICAN MARKET
Total e-commerce sales
Mobile commerce sales
4 year compound annual
growth rate: 24.2%
GROWTH
20.4%
28%
growth rate: 275.3%
25.3%
GROWTH
$13,997,791,933 /
R$35,845,545,582
$11,265,927,936 /
R$28,849,788,260
$8,799,676,673 /
R$22,534,212,024
$7,306,434,995 /
R$18,710,318,736
2011
547.2%
2011
136
132
($R338)
2013
2014
0.3%
2011
2012 2013 2014
2012
32,000,000
135
45,200,000
Growth: 41.3%
growth rate: 24.4%
2013
2014
51,300,000
Growth: 13.5%
61,600,000
Growth: 20.1%
($R347)
Number of orders
88,300,000
(Growth: 64.4%)
2011
1.5%
2011
($R349)
53,700,000
4.6%
Number of online shoppers
2012
($R327)
8.0%
114.5%
2012 2013 2014
Average ticket
128
280.8%
$1,112,868,819 /
R$2,849,834,471
$518,791,512 /
R$1,328,521,305
$136,247,420 /
R$348,902,393
$21,050,648 /
R$53,906,500
2012 2013 2014
2011
Mobile share
of all
e-commerce
103,400,000
(Growth: 17.1%)
122,900,000
(Growth: 18.9%)
4 year compound annual growth rate: 31.8%
2012
2013
2014
Source: eBit. All sales numbers converted from Reias to dollars using a rounded exchange rate of R$2.56 from 12/1/2014.
9
Sponsored Insight
Building a better e-commerce foundation
R
etailers that don’t keep up with the rapid advances in
e-commerce technology risk being viewed by consumers as technology laggards, which can cause them to lose
sales.
Today’s consumers expect seamless, captivating and consistent online shopping and brand experiences, regardless
of the device they use. Meeting those expectations requires
an e-commerce platform that connects legacy applications
across all channels so retailers can deliver a consistent and
rich omnichannel experience as a shopper moves from
channel to channel along the path to purchase.
With e-commerce sales falling far short of projections,
Argentine electronics retailer Frávega decided in late
2013 the time had come to install a new platform with the
features and functionality today’s online shoppers want,
and the connectivity and scalability it needs to support a
budding omnichannel strategy.
“E-commerce was 1.5% of our business, well below
the 3% to 4% projected, and we realized we needed an
e-commerce platform that can support the kind of shopping
experience today’s shoppers want, help us increase sales,
integrate more tightly with back office systems and support
our omnichannel strategy as it rolls out,” says Juan Martin
Romero, director of e-commerce and marketing. Frávega
found the platform it needed from VTEX, a provider of software-as-a service-based e-commerce platforms in Brazil.
Some of the features VTEX offered that were not previously
available through Frávega’s old platform include one click
checkout, support for high resolution photos, triggered
emails sent based on a customer’s actions on the website,
such as abandoned cart follow-ups, and the ability to buy
an item online and pick it up in store. The new platform also
supports a product recommendation engine and analytics
for tracking customer behavior.
“Partnering with VTEX has allowed us to evolve the shopping experience on our website as fast, or faster, than our
competition, and increase online sales,” Romero says.
10
“Adding one-click
checkout helped
to double conversions in the first
month and we
expect e-commerce to account for 10% of total sales.”
In addition to boosting conversions, Frávega’s new platform
enabled the retailer to revamp its website using responsive
design. The primary advantage of responsive design is that
it creates a better shopping experience for mobile users
by proportioning images and text to the screen size and
resolution of a shopper’s mobile device, laptop or desktop
computer. As a result, mobile users no longer have to
expand content to properly view images or read text, which
creates a consistent brand experience.
“Mobile users generate 25% of our site traffic and prior to
using responsive design we had to support separate websites for mobile and non-mobile shoppers,” says Romero.
“Now we can deliver the same shopping experience
through one website regardless of the device the customer
uses.”
As Frávega implements its omnichannel strategy the retailer
is working to integrate its in-store customer relationship
management application with its e-commerce platform to
track customer behavior between channels. Sharing customer information across channels will allow in-store sales
representatives to suggest an item to a customer that she
browsed online. Conversely, online sales representatives
can recommend an accessory to an online shopper for an
item she bought in a store. Plans are also in the works to
make real-time store inventory available to online shoppers
and support in-store returns for items bought online and
vice versa.
“VTEX knows the kinds of experiences omnichannel
shoppers in Latin America want and has the technology
to support them,” says Romero. “Thanks to VTEX e-commerce is now a foundational pillar of our company.”
Internet Retailer
MARKET
FACTS
AT A
GLANCE
MEXICO
Demographics
Population
122,300,000 1
Gross domestic product
$1,261,000,000,000 1
Per capita GDP
$10,307 1
E-commerce and Retail
Total B2C e-commerce sales
$2,800,000,000 7
Total retail sales
$229,801,400,000 2
B2C e-commerce as a percent of total retail sales 1.20%
Latin America 500 merchants
58
Internet
Internet users
71,856,903 3
Internet broadband subscribers
12,588,657 4
Mobile phone users
11,080,208 4
CHILE
Demographics
Population
17,620,000 1
$277,200,000,000 1
Per capita GDP
$21,030 1
$1,600,000,000 5
Total retail sales
$56,920,000,000 2
19
Internet
Internet users
11,686,746 3
2,112,498 4
Mobile phone users
4,771,695 4
1. World Bank
2. Euromonitor
3. Internetworldstats.com
4. International Telecommunication Union
5. Cámara de Comercio de Santiago
6. eBit
7. Forrester Research Inc. 12
PERU
Demographics
Population
30,380,000 1
$6,661,590,000 1
Per capita GDP
$11,160 1
$800,000,000 7
Total retail sales
$32,864,400,000 2
2
Internet
Internet users
12,583,953 3
1,413,353 4
Mobile phone users
820,295 4
BOLIVIA
Demographics
Population
10,670,000 1
$30,600,000,000 1
Per capita GDP
$2,867 1
$33,000,000 2
Total retail sales
$7,052,300,000 2
1
Internet
Internet users
4,199,437 3
110,290 4
Mobile phone users
690,768 4
ARGENTINA
Demographics
Population
41,660,417 1
$609,900,000,000 1
Per capita GDP
$14,715 1
$3,400,000,000 7
Total retail sales
$113,856,600,000 2
28
Internet
Internet users
43,024,374 3
4,592,231 4
Mobile phone users
5,233,135 4
COLOMBIA
VENEZUELA
Demographics
Population
48,320,000 1
$378,400,000,000 1
Per capita GDP
$11,960 1
$2,500,000,000 5
Total retail sales
$81,174,700,000 2
11
Internet
Internet users
28,475,560
3,781,987 4
Mobile phone users
2,237,977 4
Demographics
Population
30,410,000 1
$14,414,750,000 1
Per capita GDP
$17,900 1
$1,570,000,000 2
Total retail sales
$139,857,200,000 2
1
Internet
Internet users
15,960,691 3
1,889,309 4
Mobile phone users
1,333,277 4
BRAZIL
Demographics
Population
200,400,000 1
$2,346,000,000,000 1
Per capita GDP
$14,750 1
$11,550,000,000 6
Total retail sales
$353,358,200,000 2
300
Internet
Internet users
109,773,650
18,275,780 4
Mobile phone users
73,714,000 4
PARAGUAY
Demographics
Population
6,802,000 1
$29,010,000,000 1
Per capita GDP
$7,670 1
$11,400,000 2
Total retail sales
$2,274,000,000 2
0
Internet
Internet users
2,473,724 3
72,612 4
Mobile phone users
358,545 4
URUGUAY
Demographics
Population
3,407,000 1
$16,350,730,000 1
Per capita GDP
$18,940 1
$118,000,000 2
Total retail sales
$13,392,100,000 2
2
Internet
Internet users
2,017,280 3
550,643 4
Mobile phone users
1,060,462 4
13
Sponsored Insight
C
Delivering the goods across borders
ross-border sales are becoming a large part of many
e-retailers’ businesses. In 2014, 20% of the 605 million
parcels sent by customers of online shipping and postage
company Endicia went cross-border. With online cross-border purchases growing 28% a year and projected to reach
$1 trillion by 2020, according to consulting firm Accenture
and AliResearch, the research arm of Chinese e-commerce
giant Alibaba Group Holding Ltd., cross-border sales are
likely to become a bigger part of e-retailer’s business.
But many e-retailers in the U.S. have
stopped shipping their goods to Latin
America due to delays in customs,
which can take 20 days, theft of higher-ticket
items and poor buyer experiences.
advance of the shipment with two options for payment: a
seller-paid model where the seller pays on behalf of the buyer;
or a buyer-paid model where the buyer pays via a web portal.
Customs receives payment and shipment data electronically
in advance so items are pre-cleared and flow through customs typically in one day. And there is no need for customs
forms; saving time, frustration and delays due to incorrect
or incomplete forms. Sellers print a
domestic shipping label and send the
package, via the U.S. Postal Service, to
SkyPostal’s warehouse in Miami where
SkyPostal arranges for international
transportation. Once the item clears
customs SkyPostal is responsible for delivering the item to the recipient.
For example, postal network shipments
are sent Duties Delivered Unpaid (DDU), so
customs must manually assess duties and taxes for each
package–a lengthy and inconsistent process. Once assessed,
buyers can take up to five days to decide how to pay the
fees or they might refuse to pay; refusal rate is about 30%. If
refused, packages are returned to the sender–a poor experience for the buyer and extra cost for the seller. This is especially
true in Brazil where fees can be 100% of the cost of the item.
Many sellers have abandoned the Brazilian market–Endicia
customers have seen drops up to 80% of previous volumes.
Although a shipment passes through multiple
carriers, Endicia Global Service provides a
unique tracking number linking the entire network as one cohesive shipment. Endicia provides a single tracking page detailing
all tracking events, including U.S. domestic leg scans, exit from
U.S., customs and all destination country scans.
“Nobody wants to wait 20-plus days for an order to be
delivered or not receive it at all,” says Amine Khechfé, general
manager and co-founder of Endicia. “Reliable cross-border
shipping can be a competitive advantage for small and
medium e-retailers, and is essential in helping them provide a
great customer experience and grow their business.”
“Local postal services in Latin America are very unreliable
when it comes to delivery and don’t offer tracking or tracing,”
says A.J. Hernandez, president and CEO of SkyPostal. “The
alternative is to use a private international carrier like FedEx,
but that is an expensive option for the consumer. Our fees
are more competitive with those of the other carriers.”
To improve delivery to Latin America, Endicia partnered with
SkyPostal Inc., a parcel delivery company specializing in Latin
America logistics, to create Endicia Global Service. With delivery in 8-10 days, it provides the speed, reliability, ease of use
and tracking capabilities that e-retailers expect domestically.
By making delivery to Latin America faster and more reliable, Endicia Global Service opens the door for small and
mid-sized e-retailers to expand their business in the region.
“Whether a retailer ships one package a month or 100,
Endicia Global Service offers the infrastructure to get the
package delivered quickly and cost-effectively,” Khechfé
says.
Endicia Global Service can calculate duties and taxes in
14
If a consumer is not home at the first delivery attempt,
SkyPostal makes two more attempts. After three unsuccessful delivery attempts consumers can arrange to pick up the
parcel at one of SkyPostal’s local offices.
Internet Retailer
A Brazilian wine e-retailer toasts
a 50% growth rate in web sales
The vast majority
of its e-commerce
sales still comes
from wine, but
Wine.com.br is
rapidly moving
into other
specialty beverage
markets, including
beer and coffee.
BY MARK BROHAN
Wine.com.br likes to be first—or almost first—in certain segments of Brazilian
e-commerce. Wine.com.br has been selling wine online in Brazil since 2008. Its
web sales grew 48.7% to $87.3 million in 2014 from $58.7 million in 2013.
Wine.com.br, which claims to have nearly 90,000 wine club members and to
have sold nearly 4 million bottles of wine in its seven-year history, believes the
key to growth is getting in early on a promising niche, says chief marketing officer
Ricardo Flores. “We like to be first,” he says.
Now with its web-based wine business established, Wine.com.br wants to
expand and be first—or at least in the first group—in specialty beer and coffee.
In 2014 Wine.com.br expanded into selling gourmet coffee online. In summer
of that year Wine.com.br announced it was investing about $23 million to build
its own coffee business, which includes roasting and grinding its own beans.
The company began construction on a standalone plant last year and expects
to begin full production sometime in 2015. The coffee plant
could eventually have a workforce of more than 200 employees, Flores says.
In March, Wine.com.br also spent an undisclosed sum to
acquire Monodor Patents SA, a company specializing in patents research, and development of coffee-capsule (individual
servings) systems, and Mocoffee, a global manufacturer of
coffee-capsule products and coffee as well as other hot-beverage products for consumers and businesses. Wine.com.br
acquired Monodor and Mocoffee because they give access
to products that include coffee machines and beverage
capsules that encompass a variety of flavors and blends of
coffee, tea and other beverages.
Wine.com.br’s wine customers are educated buyers who like
the speed and ease of shopping online but also like to be
informed on the products they purchase, says chief marketing
officer Ricardo Flores.
The deal to acquire Monodor and Mocoffee also gives
Wine.com.br a base to acquire more specialty beverage
customers in Brazil and in 17 other countries in Europe and
elsewhere. “There is a window of opportunity in coffee,”
Flores says. Coffee production and consumption already are
big business in Brazil. The country has been growing coffee
Internet Retailer
15
beans since the 19th century, and in recent years Brazilian exports of coffee have topped more than
$7 billion annually, according to the Brazilian Coffee Industry Association. Coffee drinking also is an
essential part of daily life for many Brazilians. Each month Brazilians consume nearly 20 million bags of
coffee. That’s more than twice the amount of about 8.2 million in 1990, the association says.
There’s plenty of coffee already for sale in Brazil, but Wine.com.br says demand for specialty gourmet
coffee and related beverages is growing. Wine.com.br also says it can leverage its current e-commerce model, customer reward program and deep editorial content to appeal to specialty coffee
drinkers in its home market and around the world.
(in millions)
2014 Growth:
48.7%
$87.30
Wine.com.br’s wine customers are educated buyers who like
the speed and ease of shopping online but also like to be
informed on the products they purchase, Flores says. These
customers also expect on-time delivery and great customer
service, he says. Wine.com.br anticipates attracting the same
kind of coffee and beer buyers, and Flores says he sees an
opportunity to get into those categories early and win loyal
customers.
Wine.com.br
web sales
$58.70
The e-retailer also has developed expertise in fulfillment, a
big challenge in Brazil, where the national highway system
is notorious for its poor condition and package delivery can
be unreliable. But Wine.com.br has made big investments in
fulfillment and delivery. About 99% of all deliveries arrive on
time because 85% of all packages are shipped by air and
then delivered by a cadre of licensed local delivery companies. In certain big cities like São Paulo and Rio de Janeiro,
it also has a fleet of delivery vehicles and company drivers to
make deliveries.
$29.05
201220132014
Source: Top500Guide.com
Another area for expansion is specialty beers. Only a small part of Wine.com.br’s total e-commerce
sales are from coffee and beer, but in addition to branching into coffee, Wine.com.br is developing an
e-commerce program for micro-brewed beers. In October Wine.com.br launched WBeer.com.br, an
e-commerce site featuring 300 specialty beers. As with its wine site, the beer site offers single-product sales and a subscription-based beer club and deep content to educate specialty beer drinkers on
the individual brews. The company’s distribution and fulfillment hub in Vitória, a city in the southeastern part of Brazil, ships all orders for beer and wine.
Wine.com.br expects plenty of growth ahead for niche web retailers in Brazil, Flores says. But the
company also needs to be quick to seize new market opportunities. “There are specialty beverage
markets that are wide open,” he says.
16
Internet Retailer
Netshoes.com wants out of
the red and into the black
This big Brazilian
merchant grew
web sales 16% in
2014, but a push
is on to diversify its
products, break
even and then
become profitable.
BY MARK BROHAN
The once red-hot Brazilian economy is cooling and the days of posting annual
gains in e-commerce of more than 100% are past. But Netshoes.com sees a
solid path to future growth and eventually profitability by diversifying its product
mix and launching new shopping categories, says corporate development and
investor relations director Glauco Desidério.
Instead of merely paying attention to web sales growth, Netshoes is working
to become profitable—and build on its base as one of Brazil’s biggest and
most established web merchants. “Now we look to grow in a sustainable way,”
Desidério says. In 2014, Netshoes grew web sales about 15.5% to $593.3 million from $513.8 million. And while Netshoes, a sporting goods e-retailer selling
online in Argentina, Brazil and Mexico since 2000, isn’t profitable, it is working to
get there soon, Desidério says.
After losing about $30.2 million in 2014 and $23.2 million in 2013, Netshoes
expects to break even in 2015 by its count as measured
by earnings before interest, taxes, depreciation and amortization, or EBITDA. The aim is to eventually become profitable, though the company has yet to set a definitive date,
Desidério says. Netshoes currently is growing slightly less
than overall e-commerce in Brazil, which web and e-commerce consulting firm eBit says grew 24.3% to $13.99 billion
in 2014 from $11.26 billion in 2013. But over the last five
years Netshoes has grown at a compound annual growth
rate of nearly 30% and sees future growth coming from its
efforts to diversify.
Today private-label products only account for about 4% of total
inventory, but Netshoes.com.br expects that could increase to up
to 15% in two or three years.
18
Netshoes likes to stay ahead of emerging e-commerce
trends in Brazil, Desidério says. For example Netshoes in
2012 developed a mobile commerce site for Brazil, a country
where 70.4%—141 million—of the population of 200.4
million uses a smartphone, says e-commerce research firm
eMarketer. In 2014 mobile represented about 20%, or about
$118.7 million, of all e-commerce sales, the company says.
That’s double the percentage of mobile as a piece of web
sales in 2013 when mobile accounted for 10%, or $51.4
Internet Retailer
Top500Guide.com
SORT.
CUSTOMIZE.
RANK.
AND ANALYZE.
ALL THE DATA IN AN
ONLINE DATABASE FORMAT
7,500
4,000
Online Databases Available:
Top 500
Second 500
Europe 500
Asia 500
China 500
Latam 500
Mobile 500
Social 500
Top500Guide.com
e-commerce
executives
indexed
e-retailers
profiled
600,000
financial, operating
performance and
marketing facts
8
Databases
900+
vendors
profiled
million. That represents 131% growth in mobile sales for Netshoes in 2014.
Netshoes continues to develop mobile commerce—the company’s mobile app for iPhones, iPads and
Android devices has now been downloaded more than 1 million times. At the same time it is introducing new merchandise under its own brands. In the fall Netshoes, which carries about 40,000 SKUs in
its online inventory, launched its first line of private-label merchandise called “Go New.”
The new private-label series includes a variety of products, ranging from bikes and exercise equipment to shoes, apparel and accessories. Another new company-branded line is called “All4One,” a
line of wearable devices such as web-enabled wrist bands that track metrics such as calories burned
and number of steps walked or run.
Today private-label products only account for about 4% of total inventory, but Netshoes expects
that could increase to up to 15% in two or three years. Netshoes’ private-label brands are aimed at
budget-minded Brazilian web shoppers that want alternatives to higher-priced branded products.
“Private-label products also can sell at a higher margin than
third-party products,” Desidério says.
(in millions)
Netshoes web sales
$593.3
But there is an established middle class that, while cautious
in their discretionary spending, still like shopping online for
quality goods with affordable prices, Desidério says.
2014 Growth:
15.5%
$513.8
The Brazilian economy is cooling—growth was essentially
flat in 2014 compared to 2010 when Brazil’s gross domestic
product—the value of all goods and services produced—
grew by nearly 8%, according to the Brazilian central bank.
$451.4
Netshoes sees big mass merchants such as B2W Digital, No.
201220132014
1 in the 2015 Latin America 500, and Wal-Mart Latin America
Source: Top500Guide.com
spending heavily to grow across numerous categories in
Brazil. In 2014, B2W Digital grew web sales 30.6% to $2.99
billion. Wal-Mart Latin America (No. 4) does not disclose its online sales in Brazil, but Internet Retailer
estimates the big U.S. retailer increased its web sales in Brazil 17% in 2013 to $750.0 million.
Netshoes plans to build on its base of loyal shoppers and offer them a more diverse selection of
affordable merchandise based on their past, current or predicted purchasing behavior. Another
way Netshoes is diversifying is with the launch last December of Zattini.com, an online apparel and
accessories site. Zattini.com carries more than sports clothing, including more than 12,000 products
from 70 brands such as Calvin Klein, Colcci, Levi’s, Diesel, Lacoste, Dumond, Jorge and Bischoff. The
apparel site was Netshoes’ latest foray into launching more e-commerce sites outside of its primary
market of sporting goods. Zattini.com is aimed at Netshoes’ core shopper and leverages its existing
technology, fulfillment and delivery infrastructure, Desidério says. “We will build a profitable and
sustainable future because we can leverage our very established base of operations and because we
know who our customers are,” he says.
20
Internet Retailer
JUNE 7-10, 2016
CHICAGO
MCCORMICK PLACE WEST
With an agenda curated by the editorial experts at Internet Retailer Magazine
and an exhibit hall filled with the latest technology solutions, IRCE is a
can’t-miss experience for retailers of all sizes and industries.
www.irce.com
Sizing up the
Latin America
market (place)
Buoyed by regional
web sales that could reach
$40 billion in four years,
more web merchants and
e-commerce companies
are choosing to build a web
marketplace. But can they
catch Mercado Libre?
BY MARK BROHAN
M
ercado Libre remains the dominant
online marketplace in Latin America,
as it has been for years. Its platform
generates annual gross merchandise volume
of $7.1 billion, has 121 million registered
users and a base of more than 2 million
sellers in 13 countries.
But while Mercado Libre is by far the biggest
e-commerce marketplace operator in Latin
America, it’s not the only one. Competitors
are building their own shopping sites where
many merchants sell, aiming to take advantage of the rapid growth in retail purchasing
by the region’s more than 100 million online
shoppers. Latin America is now the world’s
second-fastest-growing market behind China
with e-commerce sales that research firm
Euromonitor International predicts could
increase from an estimated $27 billion in
2014 to $47 billion in 2018.
Much of this activity is focused in Brazil,
Latin America’s largest e-commerce market.
Wal-Mart Latin America in the last year
has expanded the number of sellers on its
Brazilian marketplace from 10 retailers to
more than 300 and B2W Digital, the biggest online retailer in Brazil, now operates
a marketplace on Americanas.com and
22
Submarino.com, its biggest e-commerce
sites. Cnova, another big online retailer,
also in 2014 launched a marketplace
section for four of its e-commerce sites in
Brazil—Extra.com.br, Cdiscount.com.br,
CasasBahia.br and PontoFrio.com.br—and
for Cdiscount.co in Colombia.
These big companies are betting that controlling their own platform that links buyers
and sellers is a good way to attract more
shoppers, add product inventory and brands,
and leverage their e-commerce infrastructure
to offer more marketplace commercial services such as fulfillment and delivery, says Zia
Daniell Wigder, vice president and research
director at Forrester Research Inc., who
focuses on international e-commerce.
“The next few years will see marketplaces
becoming a much more popular way for both
small and large brands to sell online in Brazil,”
Wigder says. “For brands of all sizes looking
to be a part of consumers’ online shopping
journeys and to ensure a presence on every
touchpoint, marketplaces are a natural extension of their own e-commerce sites.”
Nor is the company that popularized the
multimerchant online shopping mall, eBay
Inc., ignoring Latin America. Although it
doesn’t disclose what portion Latin America
represents of the $82.95 billion in 2014 sales
on eBay’s sites around the world, eBay does
say it sees Latin America as one its biggest
potential international growth opportunities.
EBay began laying the foundation for a
bigger run at Latin American e-commerce in
May 2014 with the launch of localized sites
in about 18 Latin American countries that
enable desktop, mobile site and mobile app
users to access eBay’s inventory.
In October 2014 eBay also rolled out in Latin
America eBay 365, a program that enables
consumers in Chile, Mexico and Colombia to
Mercado Libre by the numbers
Metric
2014
2013
Growth
$7,081,900,000
$7,305,300,000
-3.1%
Net revenue
$565,500,000
$472,600,000
19.7%
Net income
$72,700,000
$117,500,000
-38.1%
Registered users
120,900,000
99,500,000
21.5%
Items sold
101,300,000
83,000,000
22.0%
$3,523,000,000
$2,497,700,000
41.0%
46,300,000
31,500,000
47.0%
Gross merchandise volume
Payment volume
Payment transactions
Source: Mercado Libre
23
Nowhere but up
Latin America e-commerce sales
Year
Web sales
2013
$27,000,000,000
2014
$31,000,000,000
2015
$36,000,000,000
2016
$41,000,000,000
2017
$47,000,000,000
Source: Euromonitor
pay $49 annually to cover shipping fees for
all the goods they purchase from eBay sellers
in the United States. Though it competes
with Mercado Libre eBay also owns 20%
of that company.
But eBay is using multiple means and initiatives to expand in Latin America. EBay also
in 2014 piloted a payment project that lets
Brazilian shoppers fund their PayPal accounts
with Boleto Bancário, a service that invoices a
consumer at checkout and enables a shopper
to make a payment at her local bank, post
office, ATM or lottery outlet. Currently, eBay
shoppers in Latin America can only pay using
PayPal, which eBay owned until spinning off
the payment service in July 2015.
The new programs are paying off in generating more Latin American business, the
company says. So far more than 2 million
Latin American shoppers have purchased
items on eBay.com, the company’s U.S.
site, using U.S. dollars. 33% of purchases
24
on eBay by a Latin American shopper are
made via a mobile device. “We believe eBay’s
nearly unmatched selection of inventory from
around the world—at great prices—can
bring shoppers in Latin America compelling
choice, especially by enabling consumers to
shop online and on mobile,” says Sylvie De
Wever, eBay senior director and the executive
overseeing Latin America.
Another big marketplace operator from
outside the region that sees big potential
in Latin America is Alibaba Group Holding
Ltd., the Chinese company with worldwide
annual gross merchandise volume of
$398.15 billion, the big majority of it transacted in China, where Alibaba dominates
online retailing. So far Alibaba’s base in
Latin America is modest but diverse. For
sales into the region, Alibaba has developed
marketplace platforms for Argentina, Brazil,
Chile, Colombia, Mexico and Peru in Spanish
and Portuguese and payment processing
through local currencies.
But these deep-pocketed rivals must still
contend with Mercado Libre, which launched
the first version of an e-commerce platform
linking buyers to sellers in 1999. “We want
to keep on getting bigger and better,” says
chief financial officer Pedro Arnt. In 2014,
Mercado Libre increased its revenue 38.2%
to $556.5 million in 2014, though net income
decreased 38.2% to $72.6 million.
Gross merchandise volume, or the value of
goods purchased on Mercado Libre, declined
3% to $7.08 billion in 2014. The company
attributed that falloff to weakening economies in Brazil and Venezuela. Net income
fell as the company invested in new mobile,
payment and other commercial services,
the company says.
Like its rivals, Mercado Libre sees long-term
e-commerce opportunity in Latin America,
especially if it continues to diversify its
payments processing and other commercial
services for buyers and sellers, Arnt says.
“Many of the large markets where we operate
grew at about 20% in dollars in this past year
and our forecast is to sustain similar levels
of growth over the next five years,” he says.
“The level of compounded growth rapidly
scales into a sizable, addressable market for
e-commerce throughout Latin America in the
near future.”
In 2004, Mercado Libre launched
MercadoPago, an electronic payments
service similar to eBay’s PayPal service, and
2014 was a big year of growth for the payments program, the company says.
In 2014 about 50%, or about $3.52 billion,
of the company’s gross merchandise volume
was processed through MercadoPago
‘The level of
compounded
growth rapidly
scales into
a sizable,
addressable
market for
e-commerce
throughout
Latin America in
the near future.’
compared with 34.2%, or $2.49 billion
of gross merchandise volume in 2013.
“Payments penetration on our platform
continues to see significant growth, with
Brazil leading the way with MercadoPago
accounting for nearly 80% of all gross merchandise volume in that market,” Arnt says.
Mercado Libre continues to round out its
commercial services to marketplace buyers
and sellers in Brazil, its biggest market, and
elsewhere in Latin America, Arnt says. In 2013
Mercado rolled out MercadoEnvios, a regional
shipping and fulfillment service. “We are transforming our marketplace to meet the increasing sophistication and needs of our users,”
Arnt says. “We have been making advances
in enhancing the number of services we offer
our growing user base. We are pushing our
ecosystem in the right direction.” l
25
More online ‘compras’
in Latin America
Online retailers
outside of Brazil
grow web sales
as consumers
in Latin America
begin to embrace
e-commerce.
BY BILL BRIGGS
When Gaudena.com launched in Mexico in 2012 its strategy was to gain a
foothold in e-commerce by providing a narrow product assortment and great
service—not by competing on price. Since that time the web-only apparel
and accessories retailer has stuck to the plan and has seen sales grow
each year. “We approached e-commerce by delivering fast and having a lot
of products in stock,” says Roberto Rodarte, chief operating officer. “We
haven’t changed and that is our strength—we can create value.”
Creating value in the view of Mexican web shoppers is behind double-digit
annual sales growth for Gaudena.com, No. 447 in the 2015 Latin America
500 database. And growing online sales in Mexico and other Latin American
countries means winning the hearts and minds of consumers who in many
cases are new to shopping on the web.
Selection and service wins them over, Rodarte says. “What differentiates us
is that we have a huge catalog, over 10,000 products, which is many times
what stores have,” Rodarte says. “And we provide a very
good customer experience. If he doesn’t like the product
we give his money back within 60 days of purchase. We
are trying to change the way they see e-commerce.”
For many e-retailers in Latin American countries, selling
the concept of online shopping is the key first step—
among many—required to establish and grow a business.
That sell is becoming easier as consumers get more comfortable with buying online and web retailers offer more
payment and delivery options. As a result, Latin American
markets—large and small—are poised for growth.
Creating value in the view of Mexican web shoppers is behind double-digit annual sales growth for Gaudena.com.
26
Brazil leads the way. E-commerce is more advanced
in Brazil than other Latin American countries thanks to
consumers’ loyalty to retail chains that moved aggressively into e-commerce and brand-conscious customers
who identify and interact with global brands on social
networks, says Zia Daniell Wigder, vice president and
Internet Retailer
research director at Forrester Research Inc. Brazilian consumers interact far
more with brands online than other Latin American countries and are heavier
users of social networks, she says.
Brazil is the largest e-commerce market in Latin America and Forrester
projects online retail sales there will grow from $17.8 billion in 2014 to $40.8
billion by 2019—a compound annual growth rate of 18%. The number of
online buyers will increase from 33.5 million to 61.8 million, writes Wigder,
author of the report titled “Latin America eCommerce Forecast, 2014 to
2019,” which was released in January 2015.
Brazil also is the heavyweight in the Latin America 500. The 300 Brazilian
web merchants ranked in Internet Retailer’s database edition of the Latin
America 500 grew their combined sales to $13.82 billion in 2014 from
$11.15 billion in 2013, an increase of 23.9%.
The e-commerce growth in Brazil and elsewhere is notable in light of the
region’s economic slowdown.
Due to a combination of lower
prices for oil and other commodities, “challenging domestic
business climates” and widespread droughts, economic
growth in Latin America and the
2014 web sales growth
Caribbean slowed to 0.9% in
Argentina
11.6%
2014, according to a June 2015
report from the World Bank titled
Brazil
24.0%
“Global Economic Prospects.”
Chile
22.9%
Mexico and some other Central
Colombia
20.5%
American economies fared
Mexico
11.6%
better, thanks to closer economic
ties to the United States. Despite
a growing recovery in the more
advanced economies, “growth in the Latin America and Caribbean region is
expected to weaken further to 0.4% in 2015. Low commodity prices, tepid
investment growth in challenging business environments and fiscal consolidation are the main negative factors,” the World Bank report says.
Latin America 500
sales growth in the
largest e-commerce
markets
Some countries’ business issues stem from roadblocks imposed by government trade restrictions such as import limits imposed in Argentina, Forrester
says. But economic decline can spur e-commerce growth by driving
shoppers to websites that offer wider product choices and cheaper goods.
According to the January Forrester report, “In 2008, many leading omnichannel retailers in the U.S. saw their online revenues continue to grow, even
Internet Retailer
27
as the economy contracted and offline sales declined.” Something similar is
happening today in Spanish-speaking Latin America as well as in Brazil.
That growth can be stifled where imports are subject to tariffs and import
taxes. In Latin America, tariffs ranged from 2.9% in Chile in 2012 to 13.8% in
Brazil, according to World Bank.
The economy didn’t stop the 28 Argentine e-retailers ranked in the 2015
Latin America 500 from growing 2014 web sales by 11.6%, to $368.0
million from $329.7 million in 2013, and there’s more to come. The online
retail market in Argentina, and its population of 30.4 million, is expected to
reach $8.3 billion in 2019, a compound annual growth rate of 19%, says the
Forrester report, which also projects the number of online buyers to increase
62% over the same period, from 7.8 million to 12.6 million.
It’s a similar story in Mexico. The 58 Mexico-based e-retailers in the Latin
America 500 grew sales by 11.6% in 2014, to $1.798 billion from $1.611
billion in 2013. Counting all online retailers in Mexico, web sales will grow
from $2.8 billion in 2014 to
an estimated $6.7 billion
by 2019, a compound
annual growth rate of 19%,
2014 Sales ($U.S.) 2013 Sales ($U.S.)
2014 Growth
according to Forrester. The
number of web customers is
1
1
$135,000,000
$125,000,000
34%
expected to climb from 10.1
million to 21.1 million during
$57,299,269 1
$55,901,726 1
16%
that period. While that still
$19,013,772 1
58%
$29,971,351 1
represents low penetration in
a country with a population
of 122.3 million today, that
1
1
$838,515,324
$645,000,000
30%
far surpasses the number of
$255,000,000 1
18%
$300,000,000 1
online buyers in Argentina,
$185,000,000 1
10%
$204,111,180 1
though with half the average
spending per online buyer.
Top 4 retailers in Argentina, Chile, Colombia and
Mexico, by web sales
Retailer (Rank in country)
Argentina
CDMarket (No. 28)
Movistar (No. 49)
Musimundo (No. 81)
Chile
SACI Falabella (No. 3)
Cencosud Retail (No. 11)
Farox (No. 18)
Colombia
Megastore.com.co (No. 21)
$201,989,760 1
$175,000,000 1
15%
Linio Colombia (No. 65)
$38,511,000
$26,592,510
1
45%
Athletic Body Shop (No. 66)
$38,231,244 1
$25,750,000 1
48%
Liverpool (No. 15)
$215,000,000 1
$185,637,744 1
16%
Nettbee Group (No. 19)
Inova (No. 20)
1
Mexico
$204,050,880
1
$203,638,656
1
$185,500,000
1
10%
$180,692,294
1
13%
Source: 2015 Internet Retailer Latin America 500. 1. Internet Retailer estimate
28
As companies like Gaudena.
com grow their web sales in
Mexico by educating consumers about the benefits
of buying online, the market
is attracting other companies. For Traetelo.com, a
marketplace that previously
focused on Chile, Venezuela
Internet Retailer
and Peru, Mexico is an attractive market for expansion. “Mexico is at the top
of our list; we think they are ready for us,” says Traetelo.com CEO Federico
Torres.
Opportunities exist in Mexico and other Latin American countries outside
Brazil because retailing in general is very inefficient in those countries, Torres
says. The selection in stores is limited, and some retail chains have been
reluctant to embrace e-commerce, all factors that make attractive the big
selection available online. “Latin Americans are looking for variety,” Torres
says. “I expect double-digit growth in the next few years.” Traetelo.com
grew about 40% across all countries it served in 2014, Torres says, but he
declined to disclose total sales.
To complement their broad selection, web retailers in Latin America also
are addressing other challenges, such as payment and delivery. Most
consumers in Latin America don’t have credit cards and many don’t have
bank accounts or debit cards. World Bank says 61% of the adults in Latin
America are unbanked—they have no bank account or access to a financial
institution. To reach them many e-retailers offer cash on delivery. In Mexico,
consumers also can pay for orders in advance at convenience stores, and in
Colombia web customers can pay at lottery ticket shops.
These initiatives contribute to an e-commerce landscape in Latin America
that is changing rapidly, as Perry Ellis
International has discovered. The
apparel manufacturer and retailer has
online buyers in 16 Spanish-speaking
Latin American countries. Customers
in those countries buy products
through U.S. websites, but the sales
leaders are changing year to year,
says Jose Nino, vice president of
e-commerce and marketing.
“Mexico is our largest market and,
until recently, Ecuador was second
by far. Now Colombia is starting to
distance itself from rest of the pack,”
Nino says. Chile is now the number
two market for Perry Ellis in terms
of retail web sales behind Mexico,
followed by Colombia.
Those fluctuations typify e-retail in
Today private-label products only account for about 4% of total
inventory, but NetShoes.com expects that could increase to up to
15% in two or three years.
Internet Retailer
29
Latin America, says Forrester’s
Wigder. “Latin American markets
offer brands wildly different opportunities when it comes to e-commerce,” says Forrester’s Wigder.
“Markets like Chile are attractive
given the country’s digitally savvy
shoppers and the government’s
support of innovation—yet Chile’s
population of 17 million is less than
10% that of Brazil. Colombia’s population of nearly 50 million is more
appealing from a size perspective;
however, its e-commerce market
remains at a very early stage.”
Demographics provide one reason
for optimism about e-commerce in
Once Estuyo.com has secured a ﬁrst-time buyer, many of those
the region. Millennials make up 60%
new customers tell their friends and some post their thoughts on
Facebook. “That helps us raise our community,” says Alejandro
of Latin American online consumers
Celis, co-founder and chief technology ofﬁcer.
and they are “super tech-friendly,
use social networks and are very
brand-conscious,” says Sean Summers, vice president of marketing for
Mercado Libre, the largest online marketplace in Latin America. The limited
availability of name-brand products from their domestic retailers is driving
consumption of imported goods, he says. Even so, e-commerce is still a
small percentage of overall retail sales in Latin America. Online sales in the
10 countries in the Latin America 500 account for just 2.3% of total retail
sales.
One of Colombia’s newer web retailers found it could attract new shoppers through digital and traditional social networks: Facebook and word
of mouth, says Alejandro Celis, co-founder and chief technology officer at
Estuyo.com, a fashion, shoes and accessories retailer.
Launched in 2012, Estuyo.com has found that shoppers new to e-commerce can be “kind of afraid and so they first go to Facebook and look for
positive reviews,” Celis says. “We have 1,600 positive reviews that they can
take for a fact. If they are still in doubt they call us.”
More Colombians are making their first purchases online than ever, says
Carlos Trujillo, Estuyo.com’s chief marketing officer and co-founder.
E-commerce accounted for only 3.1% of Chile’s total retail sales in 2014,
according to data from Cámara de Comercio de Santiago (Santiago
30
Internet Retailer
Chamber of Commerce) and Euromonitor.
Once Estuyo.com has secured a first-time buyer, many of those new
customers tell their friends and some post their thoughts on Facebook.
“That helps us raise our community,” Celis says. What makes Estuyo.
com different is that the biggest retailers in Colombia are focused on sales
rather than cultivating shoppers. “They might offer a $5 discount for new
customer referral, but we don’t,” Celis says. “We say ‘tell a friend the job
was so well done.’”
There is also growth coming from the growing number of Latin American
consumers accessing the web via mobile devices, particularly smartphones. Forrester estimates smartphone penetration to be almost 35%
of the total population in Mexico, almost 44% in Brazil and nearly 45% in
Argentina.
Consumers in Colombia and other Latin American countries are already
heavy mobile device users, but tend to use phones rather than tablets,
retailers say. Most consumers in Colombia have smartphones and 53% of
Estuyo.com shoppers browse the site on a mobile phone, Celis says. “They
are not iPhones or from Samsung so they are not super-fast, but they are
comfortable for browsing,” Celis says. “But then they buy on a desktop.”
The growing number of smartphone users has led retailers across the region
to roll out mobile apps and websites. Of the retailers listed in the Latin
America 500, 469 have mobile-optimized websites, and 86 have mobile
apps, almost three times the 30 who had apps in 2014.
Combined smartphone and tablet-based web sales in Brazil accounted for
about 10% of all online sales in 2014, while the figures in Argentina and
Mexico are slightly higher. “To date, most retailers have focused nearly all of
their efforts on smartphones, however, rather than tablets,” Forrester says.
Market research firm eMarketer Inc. says 395.5 million people in Latin
America owned a mobile phone in 2014. About one-third of those users
lived in Brazil, 78.2 million in Mexico, 31.7 million in Colombia and 30.0
million lived in Argentina. EMarketer says 406.9 Latin Americans will have
mobile phones in 2015, a 2.9% increase. The research firm says there were
73.2 million tablet users in Latin America last year. That number will rise
26.1% to 92.3 million in 2015, eMarketer says.
As the numbers of online buyers, or compras, increase across Latin
America, web retailers will find new ways to serve customers and differentiate themselves from the competition—and continue to grow.
Internet Retailer
31
Worth the effort
U.S. e-retailers can
take advantage
of a major
Latin American
e-commerce
growth opportunity
if they plan ahead
and execute well
BY JON LOVE
Latin America is not the easiest place for U.S. e-retailers to sell goods. Even in
countries like Brazil, with its huge population, sprawling, modern cities and an
emerging e-commerce market growing at a rate over 20%, several factors make
it difficult for online merchants from the U.S. and other outside countries to begin
and maintain a steady e-commerce presence there. Throughout Latin America,
poor road conditions, extremely high import taxes, fluctuation in currency
exchange rates, the threat of economic recession and political unrest, and an
abundance of bureaucratic red tape, have made many U.S. online retailers
hesitate to fully commit to entering the region.
However, the 41 U.S. retailers ranked in the 2015 Latin America 500 grew their
combined sales over 18% to just over $2.41 billion in 2014, and that doesn’t
count one of the region’s largest retailers in Walmart Latin America (No. 4), which
is classified as a Brazilian merchant because it operates separately from its U.S.
online business. That growth rate should increase in the coming years as the
number of Internet users and online shoppers grows rapidly. Even with all of the
aforementioned challenges to overcome, 192 retailers in the Internet Retailer
U.S. Top 500 already ship orders to Brazil, more than ship to Mexico (190), and
166 ship to Argentina. That’s because the demand for U.S. brands is present in
those countries and the rest of the region, says Pedro Guasti, vice president of
institutional relations at Brazilian e-commerce research firm eBit.
“Especially in rural parts of Brazil, it is hard for shoppers to find desired American
brands,” Guasti says,
“The opportunity exists
for retailers in certain categories, especially fashion
2015 rank Retailer
2014 web sales 2013 web sales
2014 Growth
1
1
175
Tradercom USA
$11,477,456
$5,883,958
95%
and apparel, sporting
84
adidas
$29,657,844 1
$16,540,451 1
79%
goods and health and
414
Uline Inc.
$1,887,753 1
$1,076,505 1
75%
beauty.” Guasti cites
316
Microsoft Store
$3,869,855 1
$2,250,000 1
72%
1
1
tough competition from
57
AutoDesk Inc.
$49,297,189
$31,241,878
58%
1
1
43
Netflix Inc.
$81,781,802
$56,555,815
45%
established retail chains
76
Avon Brazil
$31,467,125 1
$22,159,789 1
42%
in Brazil–like Lojas taQi
6
Amazon.com Inc. $670,200,000 1
$475,000,000 1
41%
and FastShop, as well
79
The Home Depot
$30,505,701 1
$21,789,786 1
40%
1. Internet Retailer estimate. Source: 2015 Internet Retailer Latin America 500
as a few Chinese sites
10 fastest-growing U.S. retailers
in the Latin America 500
32
Internet Retailer
like AliExpress–and high import taxes–60% on orders over
$50 from other countries–and other regulations as reasons
why U.S. computer and electronics merchants may have
a harder time selling online in the region than, say, apparel
retailers with cheaper, lighter-weight items that are in
demand. That might help explain why Dell, No. 9 in the
2015 Latin America 500, had flat web sales in the region,
growing only 0.5% to an Internet Retailer-estimated $521.5
million in 2014.
U.S. retailers Latin America 500
total sales and share
2013 sales
$17,457,583,128
2014 sales
$21,321,229,924
12+88 11+89
11.6%
88.4%
11.3%
88.7%
Brazil is not the only country with onerous customs regulations that affect heavier and pricier items. Argentina recently
changed its customs policies to make it very difficult to
n U.S. Latin America 500 merchants
ship packages with a power cord – including laptops worth
n
Non-U.S. Latin America 500 merchants
over $1,000 and cameras, cell phones and other electrical
devices with a power supply greater than 50 volts – into the
2013 U.S. Share
2014 U.S. Share
country, according to Federico Torres, CEO of Tradercom
2013 U.S. Sales:
2014 U.S. Sales:
USA Inc., parent of Traetelo.com, a Florida-based mar$2,043,745,532
$2,413,152,329
Growth: 18.1%
ketplace, and Export.gov. Traetelo.com began selling U.S.
brands like Timberland shoes and Fossil watches to Latin
American consumers in 2006, and now has country-specific URLs for Argentina, Bolivia, Brazil, Colombia, Ecuador, Mexico, Paraguay,
Uruguay and Venezuela. The latest additions are Chile and Peru, which the
retailer launched this year. Torres says Traetelo.com’s online sales grew at least
50% in all Latin American countries except for Argentina and Venezuela, where
sales grew slower due to economic downturns.
Torres echoes eBit’s opinion that there is a healthy demand in Latin America for
more well-known U.S. brands. “Customers there are looking for more diversity
and more options,” he says. “Brick and mortar stores cannot offer that variety.
But inefficiencies in the region make e-commerce grow in weird ways.” Many
retail chains either have not developed e-commerce sites or have them and don’t
coordinate such basic features as buying online and picking up in-store, say
retail analysts.
The key for U.S. e-retailers attempting to enter new markets and take advantage
of those inefficiencies, he says, is to target one Latin American country and
aggressively localize their business in that market. According to Torres, localization means offering all of the preferred payment options–which often includes
cash on delivery or bank order (about 60% of Traetelo.com’s Peruvian orders are
paid in cash) due to the relative scarcity and lower monthly limits of credit cards
in Latin America–as well as language optimization on websites and in call centers
and, most importantly, shipping options. Although most customers are willing
Internet Retailer
33
to wait longer for
purchases to arrive
(sometimes up to
40 days in rural
areas) in order to
get free shipping,
Tradercom has
recently partnered
with global shipping carrier DHL in
an effort to reduce
the cost of express
shipping by up to
40%. Tradercom
has also opened
a logistics facility
in Miami and a
small warehouse in
Santiago, Chile in
an effort to provide
faster shipping.
Amazon.com Inc., in June 2015 announced the launch of full retail
and marketplace offerings on Amazon.com.mx after selling only
its Kindle e-books since the retailer’s Mexican website debuted in
2013.
U.S. retailers can establish relationships with package carriers in Latin America,
including FedEx, TTC in Colombia and private delivery services in large metropolitan
areas. Once they address delivery and payments challenges, they stand to capitalize
on a region where Internet and mobile phone usage are expected to skyrocket over
the next five years. Currently, e-commerce only represents about 3.3% of the total
retail market in Brazil, according to eBit, but that ratio could change as more consumers among the country’s 200 million inhabitants gain broadband access.
The total number of online buyers in Brazil grew 12.4% to 33.5 million
in 2014 and is projected to grow another 84.5% to 61.8 milion by 2019,
according to Forrester Research Inc. With an online consumer base that is
expected to more than double between 2013 and 2019, total online retail
spending is expected to grow right along with it, up about 130% from $17.8
billion in 2014 to $40.8 billion in 2019.
While Mexico and Argentina’s e-commerce landscapes are smaller and not
as developed, Forrester projects healthy growth online in the region’s second
and third-largest markets over the next half decade. Argentina, in the midst
of an economic recession, declined 8% to $3.4 billion in online retail sales in
2014 but its number of online shoppers still managed to increase nearly 7%
to 7.8 billion people. That total is projected to grow to 12.6 billion while sales
are expected to grow over 144% by 2019.
34
Internet Retailer
Total online shoppers in Mexico grew 14.8% to 10.1 billion in 2014 and
Forrester predicts that number will more than double by 2019, growing to
21.1 billion shoppers. Over that span, online retail spending in the country is
expected to increase about 140% by 2019 after web sales grew almost 22%
last year.
In a move that will help reshape and augment the Mexican e-commerce
arena, the world’s largest web retailer, Amazon.com Inc., in June 2015
announced the launch of full retail and marketplace offerings on Amazon.
com.mx after selling only its Kindle e-books since the retailer’s Mexican website debuted in 2013. Amazon (No. 6) grew over 41% to an Internet Retailerestimated $670.2 million in Latin American web sales in 2014 without a full
retail offering in Mexico or Brazil.
Amazon’s full entry into Mexico will be more easily facilitated because it already
has a Spanish-language retail and marketplace offering in Spain and it has
collected ample data on Mexican consumers, says Scot Wingo, executive
chairman and co-founder of e-commerce software provider and research firm
ChannelAdvisor. “Amazon has gotten smarter with their international launches,”
Wingo says. “They know there is a large demand for a wide product selection, so
they need a competitive offering out of the gate.” Amazon says its new Mexican
e-commerce site will feature more product categories than any other international Amazon website featured at launch.
Mexico’s Spanish differs from Spain’s native language, but offers an easier
transition than Brazil where Portuguese is the home language.
Wingo also says Amazon’s rollout in Mexico could serve as a sort of “training
wheels” program for expansion into other markets in Spanish-speaking Latin
America and eventually even Brazil. “Brazil is the ‘crown jewel’ of the LATAM
region,” Wingo says. “At some point, I think Amazon will be there.”
While Amazon can learn from Mexico’s infrastructure and shipping concerns, an
eventual move into Brazil will prove to be a bigger test for the company’s high customer service and delivery time standards. “Amazon is big on the ‘Prime promise,’”
Wingo says. “Delivery times are very important to their customer experience. It
could slow down any international rollout if shipping proves to be unreliable.”
While Wingo thinks U.S. retail chains might have a slight advantage and a pathway to a smoother transition in Latin America due to brand recognition and local
employees with language experience and a feel for local customs and buying
habits, he also says Amazon, with its enormous brand awareness worldwide and
its mammoth marketplace product offering stands to have unique leverage if and
when it expands further into Latin America.
Internet Retailer
35
The China express
Chinese web
merchants target
Latin American
shoppers
with affordable
goods from a
far away land
BY FRANK TONG
Fast-growing Chinese e-retail companies are expanding into emerging markets,
including Latin America. They’re calculating that consumers in these countries
may be willing to wait 30 to 40 days to get goods not available at home, or that
are cheaper when purchased from Chinese e-commerce sites.
Alibaba Group, China’s dominant e-commerce company, is a prime example of
a company making headway selling goods from suppliers in China and other
countries to online shoppers in Latin America.
Alibaba sells to consumers internationally through AliExpress.com, a site it
launched in 2010, that sells goods in 40 categories directly to consumers in
200 countries. While Alibaba does not regularly disclose transaction volume on
AliExpress.com, the company did report in advance of going public in September
2014 that the value of goods purchased on AliExpress.com exceeded $4.5
billion in the year ended June 30, 2014.
AliExpress has caught on in Russia, where Alibaba claims it’s the top e-retail
site, and in Latin America. And the Chinese company is taking several steps to
localize the site to better appeal to Latin American shoppers.
“Aliexpress.com grew fast in Latin America, especially in Brazil, Chile and Mexico.
In Brazil, we are already among the top three e-retail sites, in terms of sales or
brand awareness,” says Bill Wang, director of emerging market operations at
Alibaba. He says the most popular merchandise categories in Latin America are
wedding products, apparel, electronics and jewelry.
Alibaba does not disclose its sales in Latin America. But web analytics company
SimilarWeb estimates monthly visits from Brazil to AliExpress.com averaged 110
million during the first five months of 2015.
Delivery remains a big challenge for e-commerce companies in Latin America,
Wang says. “A Brazilian consumer normally must wait 40 days to receive the
products after he or she places an order on Aliexpress.com,” he says. “It takes
one to two weeks to ship the parcel from China to Brazil. But clearing products
through Brazilian customs and delivery inside of Brazil could take a total of 30
36
Internet Retailer
days. The time for custom clearance is still unpredictable, and the delivery time inside Brazil is hard to
track.”
Why do so many Brazilians shop on AliExpress.com if they have to wait so long to get their orders?
“First, we provide a large product selection, and also we can offer a much lower price as we connect
producers with consumers directly,” Wang says. “Consumers in Latin America are used to shopping in
advance, so they have enough time before they need the products.”
To speed up delivery, Alibaba began working last year with the Brazilian postal service Correios to
share parcel data. AliExpress also accepts many local payment options in the region, including Oxxo
in Mexico and Boleto in Brazil.
AliExpress.com launched a Spanish-language version of its site in 2014 to boost sales, and also rolled
out its first country-specific site, a Portugueselanguage site targeting
Brazilian consumers, at
pt.aliexpress.com. The
Where the country ranks
among the company’s top
site enables merchants
Country
markets
Monthly traffic avg.
that sell on the web
DX.com
Brazil
1
1.8 million
shopping mall to create
AliExpress.com
Brazil
3
120 million
customized promotions,
Dhgate.com
Brazil
8
760,000
such as deals based on
LightInTheBox.com Brazil
4
1.03 million
local holidays.
Top Latin American markets for
major Chinese e-retailers
Focalprice.com
Mexico
4
61,750
Pandawill.com
Mexico
10
27,200
The Spanish-language
Source:
SimilarWeb
AliExpress.com also has
sections that highlight
suppliers Alibaba has authenticated, such as those from Chile and Peru, to increase consumer
confidence in shopping on AliExpress.com. Those sections also enable local merchants to sign up
to become authenticated on Alibaba’s sites. Besides Chile and Peru, there are similar sections of
AliExpress.com highlighting merchants from Mexico, Colombia, Brazil and Argentina.
Alibaba is not the only Chinese company targeting online shoppers in Latin America.
LightInTheBox, a Beijing-based e-retailer that mainly sells outside of China, offers many products that
need customization, such as wedding dresses and home and garden products. For example, window
curtains shoppers can send LightInTheBox the sizes for curtains they need for each window in their
home.
Although LightInTheBox also offers a wide range of standard merchandise, its core product categories
generally require some design work, which enables LightInTheBox to capture higher profit margins,
Internet Retailer
37
the company says. LightInTheBox websites and its mobile
applications are now available in 27 languages. The company’s full-time and part-time customer service representatives
are able to provide customer services in those 27 languages
today, compared with 16 languages in 2012.
The e-retailer began selling online in Brazil in 2011 after
developing a Portuguese-language site, says Alan Guo,
LightInTheBox founder and CEO. LightInTheBox reported
that in the first quarter of 2014 sales from Latin America
“remained stable at $5.1 million, representing 6.3% of total
revenue this quarter.” The company has not detailed sales in
Latin America since then.
‘AliExpress.com grew fast in Latin America, especially in Brazil,
Chile and Mexico. In Brazil, we are already among the top three
e-retail sites, in terms of sales or brand awareness,’ says Bill Wang,
director of emerging market operations at Alibaba.
While LightInTheBox says it can deliver orders in about 10
days to developed countries, it warns customers in Latin
America they will have to wait longer due to the time required
to clear customs: 15 to 30 days for Brazil and about 15
business days for the rest of Latin America.
But another big Chinese brand is cutting delivery times by
setting up shop inside Brazil.
China’s leading smartphone maker by units sold, Xiaomi Corp., planned to begin in July 2015 selling
smartphones in Brazil, which would be the first market the 5-year-old company sells in outside Asia.
To avoid the cost and delivery delays of importing into Brazil, Xiaomi, No. 2 in the Internet Retailer
2015 China 500, will produce the phone in Brazil. The company primarily sells online in China and
seven other Asian markets.
While Chinese companies move to sell directly to Latin America shoppers, at least one Latin American
e-commerce company has taken steps to offer more Chinese goods on its websites. Linio, which
operates online shopping portals in eight Latin American countries, early in 2015 opened an office in
China to recruit Chinese suppliers to sell on Linio’s marketplaces.
It’s been an education process, says Nick Duan, Linio’s China account manager. “Many Chinese
businessmen think Latin America is an underdeveloped area,” he says. “Actually, South American
consumers are younger and they have more consuming power than Chinese consumers.
The per capita GDP (gross domestic product) of South America is about 1.8 times higher than that of
China. Besides, consumers in South America are unlike Chinese consumers, who are used to keeping
a higher portion of their income in savings.”
He says it costs about $20 to ship a parcel from China to South America via DHL, and takes about a
week. Delivery via postal services is also available, but could take weeks, Duan says.
38
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Retail sites with the biggest growth in dollars
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Retailer
B2W Digital
Cnova (Nova Pontocom)
Amazon.com Inc.
SACI Falabella
Máquina de Vendas
Magazine Luiza
Saraiva e Siciliano
Netshoes
Carrefour Latin America
Apple Inc.
Cencosud Retail
CDMarket
Dafiti
Farfetch.com.br
Natura
FNAC Brasil
eFácil
Lojas taQi
Liverpool
Wine.com.br
Fast Shop
Megastore.com.co Netflix Inc.
Centauro.com.br
Kalunga
Inova
City Club
Lojas KD
Lojas Renner
Farox
Rakuten
Nettbee Group
AutoDesk Inc.
Famsa.com
PlazaVIP.com
Posthaus
Login Informática
Galeria de Gravura
Abcdin y Din
adidas
Athletic Body Shop
Leroy Merlin
Nagem.com.br
Linio Colombia
Kanui
Musimundo
O Boticário
Ibyte
AliExpress
Total for 50 biggest growth in dollars
2015 rank
1
2
6
3
5
8
4
10
7
29
12
11
28
14
17
35
32
31
13
15
40
16
21
43
46
34
20
22
42
77
18
51
19
57
25
23
33
38
44
47
84
66
55
37
65
30
81
59
54
39
Country
Brazil
Brazil
United States
Chile
Brazil
Brazil
Brazil
Brazil
Brazil
France
United States
Chile
Argentina
Brazil
United Kingdom
Brazil
France
Brazil
Brazil
Mexico
Brazil
Brazil
Colombia
United States
Brazil
Brazil
Mexico
Mexico
Brazil
Brazil
Chile
Brazil
Mexico
United States
Mexico
Mexico
Brazil
Brazil
Brazil
Chile
United States
Colombia
France
Brazil
Colombia
Brazil
Argentina
Brazil
Brazil
United States
2014 web sales.
$3,551,507,341
$2,464,100,000 1
$670,200,000 1
$838,515,324 1
$700,000,000 1
$577,961,745 1
$750,000,000 1
$490,000,000 1
$593,252,109
$155,539,780 1
$270,000,000 1
$300,000,000 1
$167,828,283 1
$231,255,858
$208,915,200 1
$100,480,031 1
$128,256,780 1
$137,503,149 1
$256,500,000 1
$215,000,000 1
$87,300,000
$212,415,613 1
$201,989,760 1
$81,781,802 1
$68,148,750 1
$101,347,093 1
$203,638,656 1
$194,656,140 1
$82,649,071 1
$30,937,470 1
$204,111,180 1
$59,217,654 1
$204,050,880 1
$49,297,189 1
$178,905,216 1
$180,900,000 1
$110,258,754 1
$92,181,818 1
$78,495,283 1
$68,054,172 1
$29,657,844 1
$38,231,244 1
$53,500,803 1
$97,470,000 1
$38,511,000 1
$151,424,446 1
$29,971,351 1
$45,296,022 1
$54,600,238 1
$89,828,571 1
$15,925,643,620.
2013 web sales.
$2,717,705,405
$2,037,000,000 1
$475,000,000 1
$645,000,000 1
$510,186,138
$457,629,130 1
$640,466,425 1
$400,000,000 1
$513,650,904
$85,550,000 1
$222,000,000 1
$255,000,000 1
$125,000,000 1
$189,683,258 1
$174,000,000 1
$65,996,302 1
$96,307,472 1
$105,771,653 1
$225,000,000 1
$185,637,744 1
$58,700,000
$184,709,229 1
$175,000,000 1
$56,555,815 1
$43,000,000 1
$77,200,000 1
$180,692,294 1
$172,000,000 1
$62,000,000 1
$10,844,229 1
$185,000,000 1
$40,512,321 1
$185,500,000 1
$31,241,878 1
$162,000,000 1
$165,335,494 1
$95,200,000 1
$78,000,000 1
$64,500,000 1
$54,160,331 1
$16,540,451 1
$25,750,000 1
$41,154,464 1
$85,500,000 1
$26,592,510 1
$140,000,000 1
$19,013,772 1
$35,000,000 1
$44,347,498 1
$80,000,000 1
$12,722,634,717.
Growth
$833,801,937
$427,100,000
$195,200,000
$193,515,324
$189,813,862
$120,332,615
$109,533,575
$90,000,000
$79,601,204
$69,989,780
$48,000,000
$45,000,000
$42,828,283
$41,572,600
$34,915,200
$34,483,729
$31,949,308
$31,731,496
$31,500,000
$29,362,256
$28,600,000
$27,706,384
$26,989,760
$25,225,987
$25,148,750
$24,147,093
$22,946,362
$22,656,140
$20,649,071
$20,093,240
$19,111,180
$18,705,333
$18,550,880
$18,055,310
$16,905,216
$15,564,506
$15,058,754
$14,181,818
$13,995,283
$13,893,841
$13,117,393
$12,481,244
$12,346,339
$11,970,000
$11,918,490
$11,424,446
$10,957,579
$10,296,022
$10,252,740
$9,828,571
$3,203,008,903
40
Internet Retailer
Top 25 e-retailers ranked by merchant type
Web only
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Retailer
B2W Digital
Amazon.com Inc.
Netshoes
Dafiti
Farfetch.com.br
Farox
Nettbee Group
Megastore.com.co PlazaVIP.com
Kanui
eFácil
Natura
AliExpress
Wine.com.br
Native Instruments
Netflix Inc.
Galeria de Gravura
Movistar
TuneUp Software
Rakuten
BoliviaMall.com
AutoDesk Inc.
123RF.com
Mobly
2015 rank
Country
2014 web sales
1
Brazil
$3,551,507,341
2
Brazil
$2,464,100,000 1
6
United States
$670,200,000 1
7
Brazil
$593,252,109
14
Brazil
$231,255,858
17
United Kingdom
$208,915,200 1
18
Chile
$204,111,180 1
19
Mexico
$204,050,880 1
21
Colombia
$201,989,760 1
23
Mexico
$180,900,000 1
30
Brazil
$151,424,446 1
31
Brazil
$137,503,149 1
35
Brazil
$100,480,031 1
39
United States
$89,828,571 1
40
Brazil
$87,300,000
41
United States
$84,933,671 1
43
United States
$81,781,802 1
44
Brazil
$78,495,283 1
49
Argentina
$64,879,849 1
50
Germany
$59,479,835 1
51
Brazil
$59,217,654 1
52
Bolivia
$58,061,420 1
57
United States
$49,297,189 1
58
United States
$45,581,891 1
60
Brazil
$43,026,759 1
2014 top 25 web only sales $9,701,573,878.
2013 top 25 web only sales $7,792,409,253.
Growth
24.5%.
2014 total LatAm 500 web only sales $11,154,283,722.
Top 25 share of total web only sales
87.0%.
2013 web sales
$2,717,705,405
$2,037,000,000 1
$475,000,000 1
$513,650,904
$189,683,258 1
$174,000,000 1
$185,000,000 1
$185,500,000 1
$175,000,000 1
$165,335,494 1
$140,000,000 1
$105,771,653 1
$65,996,302 1
$80,000,000 1
$58,700,000
$78,741,082 1
$56,555,815 1
$64,500,000 1
$55,901,726 1
$60,150,060 1
$40,512,321 1
$55,000,000 1
$31,241,878 1
$45,000,000 1
$36,463,355 1
2014 Growth
30.7%
21.0%
41.1%
15.5%
21.9%
20.1%
10.3%
10.0%
15.4%
9.4%
8.2%
30.0%
52.3%
12.3%
48.7%
7.9%
44.6%
21.7%
16.1%
-1.1%
46.2%
5.6%
57.8%
1.3%
18.0%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Retailer
SACI Falabella
Máquina de Vendas
Magazine Luiza
Saraiva e Siciliano
Cencosud Retail
Lojas taQi
Liverpool
Fast Shop
Inova
City Club
Famsa.com
Cimaco
CDMarket
FNAC Brasil
Kalunga
Lojas Colombo
Nagem.com.br
Login Informática
Lojas KD
Centauro.com.br
Abcdin y Din
RR Maquinas
Ibyte
2015 rank
Country
2014 web sales
3
Chile
$838,515,324 1
4
Brazil
$750,000,000 1
5
Brazil
$700,000,000 1
8
Brazil
$577,961,745 1
10
Brazil
$490,000,000 1
11
Chile
$300,000,000 1
13
Brazil
$256,500,000 1
15
Mexico
$215,000,000 1
16
Brazil
$212,415,613 1
20
Mexico
$203,638,656 1
22
Mexico
$194,656,140 1
25
Mexico
$178,905,216 1
26
Mexico
$175,298,256 1
28
Argentina
$167,828,283 1
29
France
$155,539,780 1
32
France
$128,256,780 1
34
Brazil
$101,347,093 1
36
Brazil
$97,650,000 1
37
Brazil
$97,470,000 1
38
Brazil
$92,181,818 1
42
Brazil
$82,649,071 1
46
Brazil
$68,148,750 1
47
Chile
$68,054,172 1
48
Brazil
$65,000,000 1
54
Brazil
$54,600,238 1
2014 top 25 retail chain sales $6,271,616,936.
2013 top 25 retail chain sales $5,085,886,260.
Growth
23.3%.
2014 total LatAm 500 retail chain sales $8,329,230,637.
Top 25 share of total retail chain sales
75.3%.
2013 web sales
$645,000,000 1
$640,466,425 1
$510,186,138
$457,629,130 1
$400,000,000 1
$255,000,000 1
$225,000,000 1
$185,637,744 1
$184,709,229 1
$180,692,294 1
$172,000,000 1
$162,000,000 1
$168,500,000 1
$125,000,000 1
$85,550,000 1
$96,307,472 1
$77,200,000 1
$90,000,000 1
$85,500,000 1
$78,000,000 1
$62,000,000 1
$43,000,000 1
$54,160,331 1
$58,000,000 1
$44,347,498 1
2014 Growth
30.0%
17.1%
37.2%
26.3%
22.5%
17.6%
14.0%
15.8%
15.0%
12.7%
13.2%
10.4%
4.0%
34.3%
81.8%
33.2%
31.3%
8.5%
14.0%
18.2%
33.3%
58.5%
25.7%
12.1%
23.1%
Retail chain
Source: 2015 Internet Retailer Latin America 500. 1. Internet Retailer estimate. The Catalog/Call center table includes all 19 merchants in that category.
Internet Retailer
41
Top 25 e-retailers ranked by merchant type (continued)
Consumer brand manufacturer
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Retailer
Dell Inc.
Apple Inc.
Hewlett-Packard
Meu Móvel de Madeira
Panda Security
Lexmark
adidas
Clinique Brasil
Norton Store
Lenovo
Altenburg
Sony Brazil
Loja Melissa
Gradiente
Brantano
Di Santinni Calçados
X5 Computadores
NCH Software
Oppa Design
CyberLink
Microsoft Store
Hering
Kaisan Modas
Klin Produtos Infantis Ltda
Marcyn
2015 rank
Country
2014 web sales
9
United States
$521,476,191 1
12
United States
$270,000,000 1
24
United States
$180,000,000 1
45
Brazil
$76,764,894 1
53
Spain
$56,669,231 1
61
United States
$42,105,263 1
84
United States
$29,657,844 1
101
United States
$24,027,668 1
104
United States
$22,500,000 1
119
China
$19,000,000 1
123
Brazil
$17,604,665 1
130
Japan
$15,850,187 1
131
Brazil
$15,774,581 1
139
Brazil
$14,893,951 1
141
Mexico
$14,784,323 1
172
Brazil
$11,709,975 1
212
Brazil
$8,514,128 1
233
United States
$7,071,730 1
247
Brazil
$6,602,564 1
248
United States
$6,540,015 1
316
United States
$3,869,855 1
320
Brazil
$3,796,789 1
345
Brazil
$3,096,225 1
366
Brazil
$2,666,565 1
381
Brazil
$2,501,859 1
2014 top 25 manufacturer sales $1,377,478,502.
2013 top 25 manufacturer sales $1,275,749,217.
Growth
8.0%.
2014 total LatAm 500 manufacturer sales $1,384,434,443.
Top 25 share of total manufacturer sales
99.5%.
2013 web sales
$518,700,000 1
$222,000,000 1
$176,891,665 1
$68,540,084 1
$53,000,000 1
$40,000,000 1
$16,540,451 1
$23,000,000 1
$20,538,757 1
$17,926,395 1
$14,473,960 1
$13,800,000 1
$12,100,001 1
$12,000,000 1
$12,189,440 1
$8,094,564 1
$6,770,458 1
$6,001,705 1
$4,717,999 1
$17,089,831 1
$2,250,000 1
$2,800,000 1
$2,476,980 1
$2,083,254 1
$1,763,673 1
2014 Growth
0.5%
21.6%
1.8%
8.6%
6.9%
5.3%
79.3%
4.5%
9.5%
6.0%
21.6%
14.9%
30.4%
24.1%
21.3%
44.7%
25.8%
17.8%
39.9%
-61.7%
72.0%
35.6%
25.0%
28.0%
41.9%
2014 web sales
$169,457,049 1
$110,258,754 1
$32,308,588 1
$31,467,125 1
$23,882,962 1
$17,039,007 1
$15,945,295 1
$11,351,311 1
$8,866,239 1
$7,067,584 1
$6,369,041 1
$4,033,872 1
$4,015,833 1
$3,197,942 1
$3,045,327 1
$2,048,666 1
$1,685,493 1
$651,983 1
$589,052 1
$453,281,121.
$403,788,088.
12.3%.
2013 web sales
$165,608,541 1
$95,200,000 1
$26,701,312 1
$22,159,789 1
$21,500,000 1
$15,500,000 1
$10,937,538 1
$10,219,200 1
$7,821,576 1
$6,500,000 1
$5,529,140 1
$3,360,435 1
$3,352,559 1
$2,345,157 1
$2,438,217 1
$2,051,628 1
$1,460,180 1
$612,815 1
$490,000 1
2014 Growth
2.3%
45.1%
21.0%
42.0%
11.1%
9.9%
45.8%
11.1%
13.4%
8.7%
15.2%
20.0%
19.8%
36.4%
24.9%
-0.1%
15.4%
6.4%
20.2%
Catalog/Call center
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Retailer
Polishop
Posthaus
Mundomax
Avon Brazil
Liberty Media
Piccadilly.com.br
Mega Mamute
Tania
Vinoteca
Musician’s Friend
Grupo Noriega
Via Blumenau
Price Shoes
Florerias Floramour
Rede Livraria Erdos
Nikon Argentina
Farma Delivery
impuls
MK Shopping
2015 rank
Country
27
Brazil
33
Brazil
72
Brazil
76
United States
103
United States
125
Brazil
129
Brazil
178
Mexico
205
Mexico
235
United States
254
Mexico
305
Brazil
306
Mexico
340
Chile
347
Brazil
407
Argentina
432
Brazil
493
Mexico
497
Brazil
2014 top catalog/call center sales
2013 top catalog/call center sales
Growth
Source: 2015 Internet Retailer Latin America 500. 1. Internet Retailer estimate. The Catalog/Call center table includes all 19 merchants in that category.
42
Internet Retailer
The fastest-growing e-retailers
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Retailer
Gallerist
Lojas Renner
Aiup
Ribeiro
Tradercom USA
EOtica.com.br
Geelbe
RockStore.com.br
Futura Imbatível
adidas
Shopfato
Uline Inc.
Solo Deportes
Drogaria Onofre Ltda.
Microsoft Store
Cobasi
Printi.com.br
TuParada.com
Centauro.com.br
AutoDesk Inc.
Musimundo
Estante Virtual
Cyberpuerta
FangXiang Trading
Tienda Ingelsa
Telhanorte
Drogaria Araujo
Natura
Frávega
Wine.com.br
Doce Beleza
Athletic Body Shop
Gurgel Ferramentas
Connect Parts
Rakuten
Mega Mamute
Systweak Software
Glamour
MadeiraMadeira
Época Cosméticos
Prüne
Posthaus
Linio Colombia
Netflix Inc.
Camicado
Della Via
Avon Brazil
Marcyn
2015 rank
Country
239
Brazil
77
Brazil
311
Brazil
327
Argentina
175
United States
287
Brazil
276
Colombia
201
Brazil
29
France
299
Brazil
84
United States
382
Brazil
415
United States
251
Argentina
291
Brazil
316
United States
450
Brazil
300
Brazil
204
Argentina
46
Brazil
57
United States
81
Argentina
318
Brazil
419
Mexico
421
China
286
Uruguay
151
Brazil
391
Brazil
35
Brazil
88
Argentina
40
Brazil
356
Brazil
66
Colombia
152
Brazil
127
Brazil
51
Brazil
129
Brazil
208
India
190
Brazil
163
Brazil
181
Brazil
434
Argentina
33
Brazil
65
Colombia
172
Brazil
43
United States
160
Brazil
383
Brazil
76
United States
381
Brazil
Total for top 50 fastest growers
2014 web sales.
$7,022,075 1
$30,937,470 1
$3,935,529 1
$3,446,981 1
$11,477,456 1
$4,728,922 1
$5,060,392 1
$9,559,450 1
$155,539,780 1
$4,168,270 1
$29,657,844 1
$2,483,139 1
$1,887,753 1
$6,499,758 1
$4,473,386 1
$3,869,855 1
$1,413,764 1
$4,132,362 1
$9,022,436 1
$68,148,750 1
$49,297,189 1
$29,971,351 1
$3,844,933 1
$1,842,326 1
$1,800,942 1
$4,752,993 1
$13,571,623 1
$2,316,942 1
$100,480,031 1
$28,904,198 1
$87,300,000
$2,838,101 1
$38,231,244 1
$13,568,649 1
$16,317,770 1
$59,217,654 1
$15,945,295 1
$8,752,863 1
$10,263,368 1
$12,262,468 1
$10,923,508 1
$1,625,460 1
$110,258,754 1
$38,511,000 1
$11,709,975 1
$81,781,802 1
$12,465,843 1
$2,477,882 1
$31,467,125 1
$2,501,859 1
$1,172,668,516
2013 web sales.
$2,359,378 1
$10,844,229 1
$1,881,072 1
$1,744,040 1
$5,883,958 1
$2,500,000 1
$2,675,323 1
$5,071,404 1
$85,550,000 1
$2,304,828 1
$16,540,451 1
$1,386,732 1
$1,076,505 1
$3,733,582 1
$2,585,668 1
$2,250,000 1
$827,736 1
$2,471,269 1
$5,602,567 1
$43,000,000 1
$31,241,878 1
$19,013,772 1
$2,472,232 1
$1,185,913 1
$1,165,563 1
$3,078,608 1
$8,829,201 1
$1,519,415 1
$65,996,302 1
$19,112,504 1
$58,700,000
$1,908,569 1
$25,750,000 1
$9,242,709 1
$11,150,000 1
$40,512,321 1
$10,937,538 1
$6,009,415 1
$7,057,477 1
$8,441,270 1
$7,525,000 1
$1,120,000 1
$95,200,000 1
$26,592,510 1
$8,094,564 1
$56,555,815 1
$8,637,739 1
$1,736,689 1
$22,159,789 1
$1,763,673 1
$762,999,209
Growth
197.6%
185.3%
109.2%
97.6%
95.1%
89.2%
89.2%
88.5%
81.8%
80.8%
79.3%
79.1%
75.4%
74.1%
73.0%
72.0%
70.8%
67.2%
61.0%
58.5%
57.8%
57.6%
55.5%
55.4%
54.5%
54.4%
53.7%
52.5%
52.3%
51.2%
48.7%
48.7%
48.5%
46.8%
46.3%
46.2%
45.8%
45.7%
45.4%
45.3%
45.2%
45.1%
45.1%
44.8%
44.7%
44.6%
44.3%
42.7%
42.0%
41.9%
53.7%
Internet Retailer
43
How the top Latin America e-retailers rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Retailer
B2W Digital
SACI Falabella
Máquina de Vendas
Amazon.com Inc.
Netshoes
Magazine Luiza
Dell Inc.
Saraiva e Siciliano
Cencosud Retail
Apple Inc.
Lojas taQi
Dafiti
Liverpool
Fast Shop
Farfetch.com.br
Farox
Nettbee Group
Inova
Megastore.com.co City Club
PlazaVIP.com
Hewlett-Packard
Famsa.com
Cimaco
Polishop
CDMarket
Kanui
eFácil
FNAC Brasil
Posthaus
Kalunga
Natura
Lojas Colombo
Nagem.com.br
Login Informática
AliExpress
Wine.com.br
Native Instruments
Lojas KD
Netflix Inc.
Galeria de Gravura
Meu Móvel de Madeira
Centauro.com.br
Abcdin y Din
RR Maquinas
Movistar
TuneUp Software
Country
Brazil
Brazil
Chile
Brazil
Brazil
United States
Brazil
Brazil
United States
Brazil
Chile
United States
Brazil
Brazil
Mexico
Brazil
United Kingdom
Chile
Mexico
Mexico
Colombia
Mexico
Mexico
United States
Mexico
Mexico
Brazil
Argentina
France
Brazil
Brazil
France
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
United States
Brazil
United States
Brazil
United States
Brazil
Brazil
Brazil
Chile
Brazil
Argentina
Germany
30.7%
21.0%
30.0%
17.1%
37.2%
41.1%
15.5%
26.3%
0.5%
22.5%
17.6%
21.6%
14.0%
21.9%
15.8%
15.0%
20.1%
10.3%
10.0%
12.7%
15.4%
13.2%
9.4%
1.8%
10.4%
4.0%
2.3%
34.3%
81.8%
8.2%
30.0%
33.2%
45.1%
31.3%
52.3%
8.5%
14.0%
18.2%
12.3%
48.7%
7.9%
33.3%
44.6%
21.7%
8.6%
58.5%
25.7%
12.1%
16.1%
-1.1%
Merchandise category
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Sporting goods
Mass merchant
Computers/Electronics
Books/Music/Video
Food/Drug
Apparel/Accessories
Mass merchant
Apparel/Accessories
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Mass merchant
Computer/Electronics
Mass merchant
Sporting goods
Mass merchant
Apparel/Accessories
Office supplies
Health/Beauty
Mass merchant
Mass merchant
Food/Drug
Specialty
Housewares/Home furnishings
Books/Music/Video
Sporting goods
Mass merchant
Specialty
Books/Music/Video
Merchant type
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Catalog/Call center
Retail chain
Retail chain
Web only
Web only
Retail chain
Catalog/Call center
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Source: 2015 Internet Retailer Latin America 500.
44
Internet Retailer
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Retailer
Rakuten
BoliviaMall.com
Panda Security
Ibyte
Leroy Merlin
Livrarias Curitiba
AutoDesk Inc.
123RF.com
O Boticário
Mobly
Lexmark
KaBum
CentralFit.com.br
Daslu
Linio Colombia
Athletic Body Shop
Zmart Comics
Sears Mexico
BelezaNaWeb
Natuclin Produtos Naturais
Brandsclub
Mundomax
Ofix
Zona Sul
Flores Online
Avon Brazil
Lojas Renner
Bebê Store
The Home Depot
Grupo Marti
Musimundo
Staples Argentina
Privalia
adidas
CorpoPerfeito
Ultrafarma
Hmmm
Frávega
Grupo Éxito
Polário
Casa Show
Gurivéio.com
Brasutil
SafariShop
Office Depot México
C&C Casa & Construção
Garbarino
ShopFisio
El Palacio de Hierro
La Polar
Country
Brazil
Bolivia
Spain
Brazil
France
Brazil
United States
United States
Brazil
Brazil
United States
Brazil
Brazil
Brazil
Colombia
Colombia
Chile
Mexico
Brazil
Brazil
Brazil
Brazil
Mexico
Brazil
Brazil
United States
Brazil
Brazil
United States
Mexico
Argentina
Argentina
Brazil
United States
Brazil
Brazil
Brazil
Argentina
Colombia
Brazil
Brazil
Brazil
Brazil
Brazil
United States
Brazil
Argentina
Brazil
Mexico
Chile
46.2%
5.6%
6.9%
23.1%
30.0%
18.1%
57.8%
1.3%
29.4%
18.0%
5.3%
19.4%
19.2%
10.8%
44.8%
48.5%
30.5%
22.2%
23.3%
20.0%
19.2%
21.0%
19.1%
24.5%
9.9%
42.0%
185.3%
11.7%
40.0%
4.4%
57.6%
8.8%
14.5%
79.3%
6.7%
21.0%
23.7%
51.2%
7.2%
8.9%
15.8%
13.6%
10.5%
33.4%
20.0%
31.6%
10.4%
35.1%
14.2%
11.7%
Mass merchant
Mass merchant
Hardware/Home improvement
Books/Music/Video
Specialty
Health/Beauty
Food/Drug
Apparel/Accessories
Sporting goods
Books/Music/Video
Mass merchant
Health/Beauty
Food/Drug
Apparel/Accessories
Mass merchant
Office supplies
Food/Drug
Flowers/Gifts
Health/Beauty
Apparel/Accessories
Specialty
Sporting goods
Office supplies
Apparel/Accessories
Apparel/Accessories
Food/Drug
Food/Drug
Flowers/Gifts
Mass merchant
Mass merchant
Sporting goods
Mass merchant
Office supplies
Health/Beauty
Mass merchant
Merchant type
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Web only
Catalog/Call center
Retail chain
Retail chain
Web only
Catalog/Call center
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Source: Internet Retailer 2015 Latin America 500.
Internet Retailer
45
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
Retailer
Clinique Brasil
Bemol Online
Liberty Media
Norton Store
Ripley
21Diamonds
Zazzle
Best Buy
Eletrônica Santana
Magazine25.com
Eletrosom SA
Spicy
Santa Helena Presentes Ltda.
Presentes Mickey
Martinelli Pesca e Náutica
LojasMM.com
Decohunter
Grupo Elektra
Lenovo
Netfarma
Ecompleto.com.br
Tricae.com.br
Altenburg
Holis
Piccadilly.com.br
Ri Happy
Connect Parts
Campfire
Mega Mamute
Sony Brazil
Loja Melissa
AmoMuito.com
PC Online
Andesgear
Livraria Cultura
Rocketz.com.br
Victoria’s Secret
Farm Rio
Gradiente
Medalhão Persa
Brantano
C&A
GolfExpress.com
StrawberryNet
Light In the Box
Vertimania
Toymania
Akaloko Boardshop
Havan
Balão da Informática
Country
United States
Brazil
United States
United States
Chile
Germany
United States
United States
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Colombia
Mexico
China
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Mexico
Brazil
Japan
Brazil
Brazil
Mexico
Chile
Brazil
Brazil
United States
Brazil
Brazil
Brazil
Mexico
Germany
Mexico
China
China
Mexico
Brazil
Brazil
Brazil
Brazil
4.5%
18.0%
11.1%
9.5%
17.2%
17.6%
23.4%
-0.7%
4.8%
36.8%
9.7%
7.9%
2.0%
2.2%
11.1%
15.9%
7.0%
15.3%
6.0%
36.0%
16.0%
29.3%
21.6%
18.0%
9.9%
28.7%
46.3%
11.7%
45.8%
14.9%
30.4%
36.4%
15.0%
2.7%
26.5%
21.7%
7.5%
20.7%
24.1%
17.8%
21.3%
25.0%
9.4%
15.0%
6.3%
6.3%
22.2%
35.7%
27.2%
36.8%
Health/Beauty
Mass merchant
Office supplies
Mass merchant
Jewelry
Specialty
Specialty
Mass merchant
Sporting goods
Mass merchant
Food/Drug
Mass merchant
Specialty
Food/Drug
Apparel/Accessories
Toys/Hobbies
Automotive parts/Accessories
Sporting goods
Apparel/Accessories
Apparel/Accessories
Sporting goods
Books/Music/Video
Apparel/Accessories
Apparel/Accessories
Jewelry
Apparel/Accessories
Apparel/Accessories
Sporting goods
Specialty
Mass merchant
Sporting goods
Toys/Hobbies
Apparel/Accessories
Mass merchant
Merchant type
Retail chain
Catalog/Call center
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Web only
Web only
Catalog/Call center
Retail chain
Web only
Web only
Catalog/Call center
Web only
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
46
Internet Retailer
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
Retailer
Telhanorte
Gurgel Ferramentas
CV Directo Encomenda Global
Fannya
Doural
E-Lens.com.br
Botas el Tio
salinas
Camicado
Electrónica Steren
Sare Drograria
MadeiraMadeira
Consul.com.br
Casa & Video
Cia dos Livros
Carmen Steffens
PC Express
Art.com Inc.
Wolf Company
PC Factory
Cibernetica.com.mx
Marisa Lojas
Tradercom USA
KM Electronicos
Leader
Tania
Pet Love
Coquelux
Época Cosméticos
Etna
Raia Drogasil
Casa das Alianças
Haburi
Quebuenacompra.com
Marquinho Motos
Catral
ManiaVirtual.com
Glamour
Paguito
Hiper Rodo
Priberam Informática
Momento da Arte
Corello
BRShops
Aikade.com
MacOnline
Clovis.com.br
Euro Ferragens
Country
Brazil
Brazil
Mexico
United States
Mexico
Brazil
Brazil
Mexico
Brazil
Brazil
Mexico
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Chile
United States
Mexico
Chile
Brazil
Mexico
Brazil
United States
Mexico
Brazil
Mexico
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Germany
Colombia
Brazil
Brazil
Brazil
Brazil
Mexico
Argentina
Portugal
Brazil
Brazil
Brazil
United States
Chile
Brazil
Brazil
53.7%
46.8%
16.7%
22.9%
12.9%
22.6%
18.7%
12.4%
26.4%
44.3%
4.2%
18.0%
45.3%
16.5%
7.0%
32.0%
34.2%
9.0%
6.8%
12.4%
15.0%
44.7%
10.2%
40.1%
95.1%
2.0%
19.6%
11.1%
21.0%
14.3%
45.2%
22.8%
25.4%
12.6%
2.9%
20.0%
17.6%
28.8%
24.3%
45.4%
1.7%
14.4%
17.7%
15.4%
18.8%
39.3%
17.3%
5.4%
31.6%
16.2%
Health/Beauty
Apparrel/Accessories
Apparel/Accessories
Food/Drug
Apparel/Accessories
Apparel/Accessories
Food/Drug
Mass merchant
Books/Music/Video
Apparel/Accessories
Specialty
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Mass merchant
Mass merchant
Apparel/Accessories
Specialty
Apparel/Accessories
Health/Beauty
Food/Drug
Jewelry
Apparel/Accessories
Mass merchant
Specialty
Apparel/Accessories
Specialty
Specialty
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Merchant type
Retail chain
Retail chain
Web only
Web only
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Catalog/Call center
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Internet Retailer
47
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
Retailer
RockStore.com.br
La Casa del Consumible
Baby
TuParada.com
Vinoteca
Toys ‘R’ Us
Tiara Bolsas
Systweak Software
VentaUSA
Lojas Pompéia
World Tennis
X5 Computadores
Koerich
Ace Hardware
B&H Photo
Deal Extreme
MMartan
Comercial Santa Felicia
Tecni-Ciencia Libros
VSO-software.fr
Ideal Shop
Filhao.com.br
Paquetá Esportes
Buscalibre
Anita Online
A Traça Livraria
Chilli Beans
HTS Latarias
Book.com.mx
Selecciones Mexico
Abra Cadabra
Sugoi Big Fish
NCH Software
Track & Field
Musician’s Friend
Vivara
Prata Fina
Gimba
Gallerist
Quecalor.com
Instituto Biocyber
Etsy
Central Ar
Zelo
Oxylane Group
Editora Central Gospel
Oppa Design
CyberLink
Cabeleza
Arca Universal
Country
Brazil
Mexico
Brazil
Argentina
Mexico
United States
Brazil
India
United States
Brazil
Brazil
Brazil
Brazil
Mexico
United States
China
Brazil
Brazil
Venezuela
France
Brazil
Brazil
Brazil
Argentina
Brazil
Brazil
Brazil
Brazil
Mexico
Mexico
Brazil
Brazil
United States
Brazil
United States
Brazil
Brazil
Brazil
Brazil
Mexico
Mexico
United States
Brazil
Brazil
France
Brazil
Brazil
United States
Brazil
Brazil
88.5%
20.6%
21.0%
61.0%
13.4%
16.3%
21.1%
45.7%
15.5%
25.0%
20.2%
25.8%
26.3%
10.2%
25.8%
2.0%
21.7%
17.0%
9.3%
15.0%
22.9%
17.2%
35.2%
12.1%
27.5%
19.1%
22.6%
25.2%
21.5%
19.6%
12.5%
25.0%
17.8%
13.3%
8.7%
20.0%
17.5%
29.1%
197.6%
14.1%
14.0%
22.1%
19.0%
19.8%
26.4%
7.4%
39.9%
-61.7%
29.0%
31.6%
Apparel/Accessories
Office supplies
Specialty
Specialty
Food/Drug
Toys/Hobbies
Apparel/Accessories
Health/Beauty
Apparel/Accessories
Apparel/Accessories
Mass merchant
Books/Music/Video
Mass merchant
Apparel/Accessories
Books/Music/Video
Apparel/Accessories
Books/Music/Video
Apparel/Accessories
Books/Music/Video
Books/Music/Video
Mass merchant
Sporting goods
Apparel/Accessories
Specialty
Jewelry
Jewelry
Office supplies
Apparel/Accessories
Specialty
Specialty
Mass merchant
Sporting goods
Books/Music/Video
Health/Beauty
Books/Music/Video
Merchant type
Web only
Web only
Web only
Web only
Catalog/Call center
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
Catalog/Call center
Retail chain
Web only
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Web only
Web only
48
Internet Retailer
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
Retailer
Solo Deportes
El Sótano Aprenda Fácil Editora
Grupo Noriega
CasaDelLibro.com
Grupo Editora Abril
Farmácia Mix
Vitrinepix
Creative Cópias Ltda.
Leonisa
KD Pneus
Coppel
Meu Amigo Pet
Forever 21 Inc.
Schutz
Le Postiche
Eletrocity
Les Lis Deux
Livraria da Travessa
Estrela10.com.br
Cabana Sport
Só Prata
Chilemat
Bazar Horizonte
Óculos Shop
Geelbe
Botafogo Futbol
FastRunner
Cissa Magazine
Gandhi
PortCasa
Imagena
Bidcom
Dabee Brazil
OQVestir
Tienda Ingelsa
EOtica.com.br
Posh Little Store
CD Point
Tok & Stok
Drogaria Onofre Ltda.
TuningParts
Imagem Folheados
TioBeto.com
Lojas Rede
NovoMundo
Wei Computación
FestaBox
Futura Imbatível
Printi.com.br
Country
Argentina
Mexico
Brazil
Mexico
Spain
Brazil
Brazil
Brazil
Brazil
Colombia
Brazil
Mexico
Brazil
United States
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Chile
Brazil
Brazil
Colombia
Brazil
Brazil
Brazil
Mexico
Brazil
Argentina
Argentina
United States
Brazil
Uruguay
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
United States
Brazil
Brazil
Chile
Brazil
Brazil
Brazil
74.1%
12.7%
19.5%
15.2%
15.3%
2.2%
20.0%
15.0%
22.0%
18.0%
30.8%
37.3%
14.6%
20.0%
19.5%
11.5%
35.9%
14.6%
3.8%
18.6%
23.7%
14.8%
6.3%
13.1%
29.7%
89.2%
14.3%
6.1%
30.0%
28.9%
24.0%
23.5%
25.2%
5.5%
17.0%
54.4%
89.2%
17.3%
22.1%
31.0%
73.0%
9.9%
12.0%
21.8%
17.0%
10.3%
15.0%
17.9%
80.8%
67.2%
Sporting goods
Books/Music/Video
Books/Music/Video
Books/Music/Video
Books/Music/Video
Books/Music/Video
Food/Drug
Apparel/Accessories
Office supplies
Apparel/Accessories
Mass merchant
Food/Drug
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Mass merchant
Apparel/Accessories
Books/Music/Video
Mass merchant
Sporting goods
Jewelry
Toys/Hobbies
Specialty
Apparel/Accessories
Apparel/Accessories
Sporting goods
Books/Music/Video
Mass merchant
Apparel/Accessories
Mass merchant
Specialty
Apparel/Accessories
Books/Music/Video
Food/Drug
Jewelry
Mass merchant
Apparel/Accessories
Mass merchant
Specialty
Specialty
Specialty
Merchant type
Retail chain
Retail chain
Retail chain
Catalog/Call center
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Internet Retailer
49
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
Retailer
Cipela.com.br
Alô Bebê
Motociclo
Camiseta Criativa
Via Blumenau
Price Shoes
El Corte Inglés
Camiseteria
Sociedade Bíblica
Televentas
Aiup
Drogaria São Paulo
PlayTech Instrumentos
Girafa
Grupo Tania Bulhões
Microsoft Store
Santoro Graphics
Estante Virtual
Cestas Michelli
Hering
A7 Brindes
Loja Kings
Livraria 100% Cristão
Prozis
TentBeach
Accessorize Brasil
Ribeiro
Brasil Concursos
UrbanStore Skate Shop
Chain Reaction Cycles
AdesivoWeb
Chico Rei
Procorrer
MaisQPneu.com.br
ProSpin
Grudado Adesivos
Benotto
Home Flowers
Pipper Jóias
Florerias Floramour
E-Closet
Virtual Shop
Fleurs du Mexique
iBacana
Kaisan Modas
Casa da Sogra Enxovais
Rede Livraria Erdos
Dutra Máquinas
MixUp.com.mx
Repel
Country
Brazil
Brazil
Uruguay
Brazil
Brazil
Mexico
Spain
Brazil
Brazil
Colombia
Brazil
Brazil
Brazil
Brazil
Brazil
United States
United Kingdom
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Portugal
Brazil
Brazil
Argentina
Brazil
Brazil
United Kingdom
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Mexico
Argentina
Brazil
Chile
Brazil
Brazil
Mexico
Brazil
Brazil
Brazil
Brazil
Brazil
Mexico
Brazil
18.6%
15.0%
40.8%
12.8%
20.0%
19.8%
-5.2%
19.8%
18.7%
12.3%
109.2%
30.0%
11.5%
25.9%
16.0%
72.0%
3.2%
55.5%
32.2%
35.6%
25.8%
39.6%
18.2%
12.9%
25.0%
14.5%
97.6%
28.3%
14.2%
13.9%
15.2%
11.2%
19.1%
28.3%
33.5%
15.8%
13.6%
20.1%
27.9%
36.4%
20.5%
26.0%
20.9%
34.4%
25.0%
28.5%
24.9%
40.9%
9.9%
11.4%
Apparel/Accessories
Specialty
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Mass merchant
Apparel/Accessories
Books/Music/Video
Mass merchant
Mass Merchat
Food/Drug
Books/Music/Video
Specialty
Books/Music/Video
Flowers/Gifts
Apparel/Accessories
Specialty
Books/Music/Video
Food/Drug
Apparel/Accessories
Apparel/Accessories
Mass merchant
Books/Music/Video
Sporting goods
Sporting goods
Apparel/Accessories
Sporting goods
Sporting goods
Sporting goods
Flowers/Gifts
Jewelry
Flowers/Gifts
Apparel/Accessories
Books/Music/Video
Flowers/Gifts
Mass merchant
Apparel/Accessories
Books/Music/Video
Books/Music/Video
Merchant type
Web only
Retail chain
Retail chain
Web only
Catalog/Call center
Catalog/Call center
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Web only
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Catalog/Call center
Web only
Web only
Web only
Web only
Retail chain
Catalog/Call center
Retail chain
Retail chain
Web only
50
Internet Retailer
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
Retailer
Pé No Estribo
Clikvantagens.com.br
Perfumerias Pigmento
Todo Juegos
Multi-Ar
Doce Beleza
A Casa do Artista
Lebes.com.br
2001 Video
W.W. Grainger
Menina Shoes
BeatPort.com
Katy Calçados Ltda.
TinyDeal
Multitiendas Corona
Klin Produtos Infantis Ltda.
Airsoft do Brasil
4Babies
Pet Center Marginal
Fotter
Soccers de Morelos
Grimoldi SA
Livraria da Folha
Julio Battisti
MultiStock
PoorDesigner
Abercrombie & Fitch
Jocar
Passarela Calçados
Marcyn
Shopfato
Della Via
FisioStore
UOL Megastore
Balaroti
Raffaello-Network
ChinaBuye.com
Giuliana Flores
Festa Express
Drogaria Araujo
Cat Mania
A25 Artigos para Festas
PC Domino
FutFanatics.com.br
Grupo Sanborns
Central dos Cabelos
Presente Fácil
Lumen
Auto Z
NetMovies
Country
Brazil
Brazil
Argentina
Chile
Brazil
Brazil
Brazil
Brazil
Brazil
United States
Brazil
Germany
Brazil
China
Chile
Brazil
Brazil
Brazil
Brazil
Argentina
Mexico
Argentina
Brazil
Brazil
Brazil
Colombia
United States
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Italy
China
Brazil
Brazil
Brazil
Brazil
Brazil
Mexico
Brazil
Mexico
Brazil
Brazil
Mexico
Brazil
Brazil
30.8%
17.5%
10.2%
5.9%
20.0%
48.7%
20.0%
27.2%
13.0%
22.0%
27.8%
22.7%
6.5%
22.3%
4.9%
28.0%
15.2%
12.2%
23.7%
12.2%
6.5%
18.3%
35.5%
12.3%
17.0%
10.4%
12.5%
18.4%
23.7%
41.9%
79.1%
42.7%
19.2%
31.8%
36.1%
15.4%
17.5%
32.6%
15.0%
52.5%
16.7%
25.9%
24.3%
26.6%
22.1%
17.2%
20.4%
13.6%
17.5%
10.3%
Specialty
Mass merchant
Health/Beauty
Books/Music/Video
Health/Beauty
Toys/Hobbies
Mass merchant
Books/Music/Video
Office supplies
Books/Music/Video
Apparel/Accessories
Mass merchant
Apparel/Accessories
Specialty
Apparel/Accessories
Specialty
Apparel/Accessories
Sporting goods
Apparel/Accessories
Books/Music/Video
Books/Music/Video
Flowers/Gifts
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Food/Drug
Books/Music/Video
Apparel/Accessories
Mass merchant
Flowers/Gifts
Specialty
Food/Drug
Apparel/Accessories
Specialty
Sporting goods
Mass merchant
Specialty
Office supplies
Books/Music/Video
Merchant type
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Web only
Internet Retailer
51
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
Retailer
Sephora Brasil
Tio Musa
Casa Humberto Lucaioli
PC Componentes
Platanitos Boutique
Nikon Argentina
Vestcon Editora
MyFonts
AsiaTronic
Preçolândia
Perfumagi
Baby Forever
LojaMais.com.br
Uline Inc.
Humberto Batistella
Miami.com.br
Brastemp
Cyberpuerta
AZ Perfumes
FangXiang Trading
47Street
Pet Compre
Gospel Goods
Baccos
Formafina
764 Kids
Terra dos Pássaros
WMJóias
Absurda Online
H&M
Farma Delivery
121doc.net
Prüne
Kallan
Mi PC
Central Apostilas
Masluz.mx
Dportenis
Marke
Blaque
Cegonha Encantada
Sépha Perfumaria
Chá & Cia
BajaLibros.com
Isabela Flores
CFTVShop.com
Gaudena
Cecomil
Cobasi
Brasil Cowboy
Country
United States
Argentina
Argentina
Spain
Peru
Argentina
Brazil
United States
China
Brazil
China
Brazil
Brazil
United States
Argentina
Brazil
Brazil
Mexico
Brazil
China
Argentina
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Sweden
Brazil
United Kingdom
Argentina
Brazil
Mexico
Brazil
Mexico
Mexico
Mexico
Argentina
Brazil
Brazil
Brazil
Argentina
Brazil
Brazil
Mexico
Brazil
Brazil
Brazil
4.6%
12.1%
8.0%
25.9%
19.9%
-0.1%
6.1%
10.8%
19.1%
31.8%
9.7%
13.6%
27.5%
75.4%
27.0%
19.3%
11.3%
55.4%
21.8%
54.5%
24.1%
16.8%
33.7%
15.0%
16.1%
14.2%
39.9%
18.4%
27.0%
34.2%
15.4%
6.1%
45.1%
30.4%
27.5%
32.3%
6.5%
18.0%
12.4%
10.1%
20.0%
19.5%
12.3%
24.2%
35.0%
15.1%
15.1%
29.8%
70.8%
36.1%
Health/Beauty
Apparel/Accessories
Books/Music/Video
Specialty
Health/Beauty
Apparel/Accessories
Mass merchant
Specialty
Apparel/Accessories
Health/Beauty
Apparel/Accessories
Apparel/Accessories
Specialty
Books/Music/Video
Food/Drug
Apparel/Accessories
Specialty
Jewelry
Apparel/Accessories
Apparel/Accessories
Food/Drug
Food/Drug
Apparel/Accessories
Apparel/Accessories
Books/Music/Video
Specialty
Sporting goods
Mass merchant
Apparel/Accessories
Apparel/Accessories
Health/Beauty
Food/Drug
Books/Music/Video
Flowers/Gifts
Apparel/Accessories
Specialty
Apparel/Accessories
Merchant type
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Catalog/Call center
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Web only
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Catalog/Call center
Web only
Retail chain
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Retail chain
Web only
52
Internet Retailer
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
Retailer
PBKids Brinquedos
Qix Skate Shop
Camisaria Colombo
Pedidos.com
Boutique del Libro
Rosatel Peru
Hobby Fishing
Ivendas.net
Wook
RodeoWest.com.br
Camerum
Alpargatas
Antártica
L&PM
Só Futebol Brasil
Cheiro de Musica
HumorChique
Lojas Rabelo
Fedco
My Best Shop
SP Digital
La Europea Mexico
Bebitos
Agapea Factory
A Colorida
Bejattos
ShoeStock
Pepper
Librería Santa Fe
iba Comercial
Lingerie.com.br
PoupeCompre
Almacenes Siman
International Vitamins
Casa Royal
Master Electrónicos
Relativa.com.br
Pedra Mística
PunkShop
Wanama
Shop Unt
impuls
Portinhola
Bololô
Cia das Mochilas
MK Shopping
Alex Shoes
Lolja
Diltex
Flowerz
Country
Brazil
Brazil
Brazil
Mexico
Argentina
Peru
Brazil
United States
Portugal
Brazil
Brazil
Brazil
Chile
Brazil
Brazil
Brazil
Brazil
Brazil
Colombia
Brazil
Chile
Mexico
Mexico
Spain
Brazil
Mexico
Brazil
Brazil
Argentina
Brazil
Brazil
Brazil
El Salvador
Brazil
Chile
Mexico
Brazil
Brazil
Brazil
Argentina
Taiwan
Mexico
Brazil
Brazil
Brazil
Brazil
Brazil
Brazil
Mexico
Brazil
12.3%
17.4%
11.6%
14.0%
9.9%
27.6%
14.3%
20.1%
21.5%
2.3%
14.7%
27.3%
14.1%
24.1%
21.4%
15.6%
15.1%
17.5%
27.8%
18.1%
12.5%
9.6%
17.3%
6.6%
23.6%
23.4%
10.3%
26.7%
7.3%
6.8%
25.7%
33.3%
14.3%
14.6%
12.0%
11.3%
26.6%
17.0%
26.4%
18.2%
12.6%
6.4%
17.3%
15.0%
21.3%
20.2%
16.3%
3.7%
19.4%
31.6%
Toys/Hobbies
Apparel/Accessories
Apparel/Accessories
Office supplies
Books/Music/Video
Flowers/Gifts
Toys/Hobbies
Mass merchant
Books/Music/Video
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Books/Music/Video
Books/Music/Video
Apparel/Accessories
Specialty
Apparel/Accessories
Mass merchant
Health/Beauty
Specialty
Food/Drug
Apparel/Accessories
Books/Music/Video
Apparel/Accessories
Apparel/Accessories
Books/Music/Video
Books/Music/Video
Apparel/Accessories
Mass merchant
Food/Drug
Books/Music/Video
Specialty
Apparel/Accessories
Apparel/Accessories
Health/Beauty
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Books/Music/Video
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Flowers/Gifts
Merchant type
Retail chain
Web only
Web only
Web only
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Web only
Retail chain
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Web only
Retail chain
Web only
Web only
Retail chain
Retail chain
Retail chain
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Web only
Retail chain
Retail chain
Web only
Web only
Web only
Retail chain
Catalog/Call center
Web only
Web only
Retail chain
Catalog/Call center
Retail chain
Retail chain
Web only
Web only
Internet Retailer
53
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latin america 500

Transcription

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