Advertising Rates - Upstate Marketplace

2012-2013
Advertising
Rate Card
Advertising Rates
Effective August 1, 2012
Display Advertising Rates
Effective August 1, 2012
Spartanburg, SC
Established:
Herald - 1872 • Journal - 1844
DISPLAY RATES
Discount Schedule
OPEN RATE: MODULAR AD SIZES & PRICES
All advertising is priced according to modular sizes offered. The greater the annual
dollar commitment and the larger the ad unit purchased, the lower the price per
modular unit. Frequency discounts are also available. See your Herald-Journal
multi-media sales representative for details.
Business Offices:
189 West Main Street
Spartanburg, SC 29306-2334
Production Facility:
200 Herald-Journal Road
Spartanburg, SC 29303-2417
DOMINANCE
Media Code 1 142 8000 1.00
MORNING and SUNDAY
Member: ABC, SNPA, SCPA,
INAME, SCAMA, NAA Inc.,
MID-ATLANTIC
Four Color Newspaper Network
2/3 (69.4%)
5x10 mod
8.22” x17.5”
5/9 (55.6%)
5x8 mod
8.22”x14”
Daily: $7,583,30
Sunday: $7,810.80
Daily: $6,123.47
Sunday: $6,307.17
Daily: $4,644.04
Sunday: $4,783.36
1/2 V (50%)
3x12 mod
4.89”x21.5”
1/2 Tall (50%)
4x9 mod
6.56”x15.75”
1/2 H (50%)
6x6 mod
9.89”x10.5”
IDENTITY
Mailing Address:
P.O. Box 1657
Spartanburg, SC 29304-1657
864-582-4511
Fax: 864-594-6349
FULL (100%)
6x12 mod
9.89”x21.5”
Personnel
Regional Director of Sales
Kevin Drake • 864-562-7350
Daily: $4,214.91
Sunday: $4,341.35
Daily: $4,214.91
Sunday: $4,341.35
Daily: $4,214.91
Sunday: $4,341.35
1/2 Short (48.6%) 1/3 Short (33.3%)
5x7 mod
4x6 mod
8.22”x12.25”
6.56”x10.5”
Daily: $4,102.11
Sunday: $4,225.18
1/3 H (33.3%)
6x4 mod
9.89”x7”
Daily: $2,859.90
Daily: $2,859.90
Sunday: $2,945.70 Sunday: $2,945.70
Advertising Manager
Leslie Godfrey • 864-562-7351
Advertising Manager
Bob Scanlon • 864-562-7352
Major/National Representative
Amanda Conley • 864-562-7530
IMPRESSION
Marketing/Innovation Director
Kim Land • 864-562-7473
Commitment
Level
$1,000
$1,200
$1,500
$1,750
$2,100
$2,500
$3,000
$3,500
$4,500
$5,500
$6,500
$7,500
$9,000
$11,000
$13,000
$15,500
$18,500
$22,500
$27,000
$32,000
$39,000
$47,000
$56,000
$67,000
$80,000
$100,000
$115,000
$140,000
$165,000
$200,000
$250,000
$300,000
$350,000
$450,000
$500,000
$600,000
$750,000
%Discount
off Base Rate
5.00%
6.25%
7.50%
8.75%
10.00%
11.25%
12.50%
13.75%
15.00%
16.25%
17.50%
18.75%
20.00%
21.25%
22.50%
23.75%
25.00%
26.25%
27.50%
28.75%
30.00%
31.25%
32.50%
33.75%
35.00%
36.25%
37.50%
38.75%
40.00%
41.25%
42.50%
43.75%
45.00%
46.25%
47.50%
48.75%
50.00%
Frequency Discounts:
Same ad within a 7-day period
1/4 (25%)
3x6 mod
4.89”x10.5”
Daily: $2,158.16
Sunday: $2,222.90
1/5 (20.8%)
3x5 mod
4.89”x8.75”
Daily: $1,803.97
Sunday: $1,858.09
1/6 Banner (16.7%)
6x2 mod
9.89”x3.5”
1/6 V (16.7%)
2x6 mod
3.22”x10.5”
EIGHT (11.1%)
2x4 mod
3.22”x7”
SIX (8.3%)
2x3 mod
3.22”x5.25”
SIX (8.3%)
3x2 mod
4.89”x3.5”
FOUR (5.6%)
2x2 mod
3.22”x3.5”
Daily: $1,446.12
Daily: $1,446.12
Sunday: $1,489.50 Sunday: $1,489.50
1/6 H (16.7%)
4x3 mod
6.56”x5.25”
1/8 (12.5%)
3x3 mod
4.89”x5.25”
THREE (4.1%)
1x3 mod
1.56”x5.25”
TWO (2.8%)
1x2 mod
1.56”x3.5”
Daily: $1,446.12
Daily: $1,085.69
Sunday: $1,489.50 Sunday: $1,118.26
2 x
15%
3 x
20%
4 x
22.5%
5 x
25%
6 x
27.5%
7 x
30%
Discount taken off all ads.
Rate Policy
Terms, conditions and rates of contracts
are subject to revision by the HeraldJournal upon thirty (30) days written
notice to the advertiser.
All contracts must be in writing, signed
and dated by an authorized representative
of both the advertiser and the newspaper,
in order for the advertiser to receive
contract rate discounts. Contracts must
be signed in advance of first insertion to
qualify for discounts.
All rates subject to the addition of any
local, state or Federal taxes if imposed.
AWARENESS
Terms of Payment
Statements are due and payable on or
before the 15th day after the preceding
billing period closing date. A service
charge of 111/42%, 18% per annum, may
be added to all balances not paid with
25 days after the preceding billing period
closing date. Statement will be assumed
to have been received and correct unless
notice is given to the Herald-Journal,
within ten (10) days following the last day
of month immediately preceding. All rates
are net and non-commissionable.
Daily: $966.04
Sunday: $995.02
Daily: $725.26
Sunday: $747.02
Daily: $725.26
Sunday: $747.02
Daily: $483.51
Sunday: $498.01
Daily: $362.63
Sunday: $373.51
Daily: $241.75
Sunday: $249.01
TWO (2.8%)
2x1 mod
3.22”x1.75”
Daily: $241.75
Sunday: $249.01
ONE (1.4%)
1x1 mod
1.56”x1.75”
Daily: $120.88
Sunday: $124.50
BUSINESS BUILDER PROGRAM
Our Business Builder program is designed to help new and small businesses increase traffic and sales at an
affordable price. Your ad will run 2 days per week in the Herald-Journal and on GoUpstate.com. The business
Builder Plus program allows you to run 3 days per week in the Herald-Journal and on GoUpstate.com.
BUSINESS
BUILDER
BUSINESS
BUILDER
PLUS
*Cost per ad
Minimum of 2 ads
per week every
week for 13 weeks.
*Cost per ad
Minimum of 3 ads
per week every
week for 13 weeks.
SIX (8.3%)
2x3 mod
3.22”x5.25”
Daily: $283.58
Sunday: $292.08
FOUR (5.6%)
2x2 mod
3.22”x3.5”
Daily: $189.05
Sunday: $194.71
TWO (2.8%)
2x1 mod
3.22”x1.75”
Daily: $94.53
Sunday: $97.37
SIX (8.3%)
2x3 mod
3.22”x5.25”
Daily: $232.08
Sunday: $239.04
FOUR (5.6%)
2x2 mod
3.22”x3.5”
Daily: $154.72
Sunday: $159.35
TWO (2.8%)
2x1 mod
3.22”x1.75”
Daily: $77.36
Sunday: $79.67
PRINT PLUS PROGRAM
PRE-PRINT RATES
PRE-PRINTED SECTIONS
The following schedule of rates will apply to pre-printed tabloid sections to be included as
part of the Herald-Journal.
12 MONTH CONTRACT - COST PER THOUSAND
(MON-FRI)
90+ 66-89 40-65 26-39
Single Sheet
$35.62 $35.62 $35.62 $36.21
2 pg.
$35.62 $35.62 $35.62 $36.21
4 pg.
$39.67 $39.67 $39.67 $39.67
6 pg.
$40.69 $43.13 $44.36 $44.95
8 pg.
$41.71 $46.59 $49.05 $50.23
10 pg.
$43.76 $49.87 $52.33 $53.55
12 pg.
$45.82 $53.15 $55.61 $56.87
14 pg.
$47.70 $56.50 $58.96 $60.22
16 pg.
$49.57 $59.85 $62.31 $63.58
18 pg.
$50.18 $62.35 $64.78 $66.05
20 pg. $50.80 $64.85 $67.25 $68.52
22 pg.
$51.68 $66.05 $68.52 $70.39
24 pg.
$52.55 $67.25 $69.78 $72.25
26 pg.
$53.19 $70.09 $72.60 $75.08
28 pg.
$53.83 $72.92 $75.41 $77.91
30 pg.
$54.46 $74.79 $77.30 $79.79
32 pg.
$55.09 $76.66 $79.18 $81.67
34 pg.
$55.71 $77.92 $80.42 $82.92
36 pg.
$56.32 $79.18 $81.67 $84.17
13-25
$36.81
$36.81
$40.27
$46.47
$52.68
$55.99
$59.30
$62.68
$66.06
$68.52
$70.99
$72.26
$73.52
$77.33
$80.83
$82.88
$84.17
$85.10
$86.03
6-12
$37.41
$37.41
$40.87
$47.37
$53.88
$57.21
$60.55
$63.90
$67.25
$69.75
$72.25
$73.49
$74.73
$78.58
$82.75
$84.97
$85.51
$86.73
$87.95
OPEN
$46.59
$46.59
$51.95
$55.36
$58.77
$61.21
$63.65
$67.35
$71.04
$73.58
$76.11
$78.61
$81.11
$84.07
$87.02
$89.58
$92.13
$96.12
$100.12
Print Plus is a print and delivery program. We offer turn-key rates for printing and distributing single
sheets. Prices are available upon request.
STICKY NOTES
Front page sticky notes available on the Herald-Journal, HJ Weekly, Escape, Sunday Classified
and Wednesday/Sunday Life Sections. See your Herald-Journal advertising representative for
availability.
Quantity
1 spot color
2 colors or more
13-25
$38.09
$38.09
$41.67
$48.13
$54.58
$58.02
$61.47
$64.97
$68.47
$71.04
$73.62
$74.93
$76.24
$79.84
$83.43
$85.37
$87.31
$88.27
$89.23
6-12
$38.70
$38.70
$42.31
$49.07
$55.83
$59.30
$62.77
$66.24
$69.72
$72.32
$74.92
$76.20
$77.48
$80.92
$84.36
$86.52
$88.68
$90.01
$91.33
OPEN
$48.25
$48.25
$53.82
$57.37
$60.91
$63.45
$65.98
$69.82
$73.67
$76.30
$78.93
$81.53
$84.13
$87.20
$90.27
$92.92
$95.57
$99.71
$103.86
sunday comic advertising
12-month contract – cost per thousand
13 or More
SPADEA $37.18
6-12
$46.16
OPEN
$55.09
PREPRINT PRINTING GUIDELINES
Publisher’s approval on pre-printed inserts of more than 40 pages and of preprints smaller than 7.5 inches by 9
inches in size, confirmation upon product inspection. Zoned inserting available by zip code / zip cluster (certain
restrictions apply).
Overall tabloid page size should not exceed 11 inches x 12 inches (132 sq. inches). Broadsheet or standard
inserts should be half folded and should not exceed 8.5 inches x 11 inches or less (94 sq. inches) when folded.
Inserts must be scheduled a minimum of 14 days prior to publication.
Inserts must be presented to production facility seven days prior to publication. Holidays may require longer
lead times.
Single sheet flyers are 132 square inches or less when laid flat and unfolded. Single sheet flyers should be at least
8 ¼ 1000 of an inch thick. Seven (7) point high bulk, 67 pound vellum bristol or heavier paper is recommended.
It is the responsibility of the advertiser to secure estimated press run figures from the newspaper or to supply
gross distribution. Inserts to be shipped, prepaid on disposable skids to the Herald-Journal production facility 200
Herald-Journal Road, Spartanburg, SC 29303. We do not publish inserts on Mondays or Saturdays.
50,000
$55m
$63m
100,000+
$53m
$60m
Production deadlines: Reservation or cancellation of notes must be 2 1 days prior to publication.
Camera ready artwork – 17 days prior.
White or yellow background does not count as a color. Any other c olor background will be
charged as a color.
Scratch-offs, coupons & custom shapes available. See your Herald-Journal advertising
representative for details & pricing.
POLY BAGS
Available daily and Sunday. See your Sales Representative for current rates.
COLOR RATES
ROP STANDARD PAGE
Black and 1 color.............................................................................$469.02 net
Full color......................................................................................$1,177.83 net
ADS 1/4 PAGE OR SMALLER
Full color: Add 40% to cost of ad
HJ WEEKLY / ESCAPE
Full color: Add 40% to cost of ad
For circulation less than full run, add $2 per thousand to the open/contract rate.
Minimum distribution is 8,000 daily, 25,000 Sunday.
Second pre-print for same advertiser in same edition, $20 per thousand. Minimum size,
8 tab pages.
25,000
$58m
$69m
15,000 minimum distribution – full distribution required on Sundays &
holidays.
For circulation less than full run, add $2 per thousand to the open/contract rate.
Minimum distribution is 8,000 daily, 25,000 Sunday.
12 MONTH CONTRACT - COST PER THOUSAND
(SUNDAY)
90+ 66-89 40-65 26-39
Single Sheet
$36.85 $36.85 $36.85 $37.47
2 pg.
$36.85 $36.85 $36.85 $37.47
4 pg.
$41.05 $41.05 $41.05 $41.05
6 pg.
$42.12 $44.65 $45.93 $46.55
8 pg.
$43.18 $48.25 $50.80 $52.05
10 pg.
$45.32 $51.66 $54.21 $55.49
12 pg.
$47.46 $55.07 $57.62 $58.93
14 pg.
$49.41 $58.54 $61.10 $62.42
16 pg.
$51.36 $62.01 $64.59 $65.91
18 pg.
$52.00 $64.62 $67.15 $68.48
20 pg.
$52.64 $67.23 $69.72 $71.04
22 pg.
$53.54 $68.48 $71.03 $72.98
24 pg.
$54.44 $69.72 $72.34 $74.92
26 pg.
$55.12 $72.67 $75.27 $77.85
28 pg.
$55.80 $75.62 $78.20 $80.79
30 pg.
$56.44 $77.56 $80.16 $82.74
32 pg.
$57.08 $79.50 $82.12 $84.70
34 pg.
$57.72 $80.81 $83.41 $86.01
36 pg.
$58.37 $82.12 $84.70 $87.31
15,000
$65m
$78m
SPECIAL DAYS/PAGES/FEATURES
Lifestyle - Tuesday, Friday & Sunday
Food - Wednesday
Entertainment - Thursday
Real Estate - Friday
Religion - Saturday
Travel - Sunday
Business & Money - Daily except for Sunday & Monday
SPECIAL SERVICES
PROOFS
Proofs are available electronically or via our online proofing system when copy is submitted
by normal deadline.
TEARSHEETS
Tearsheets are available electronically. Please contact your sales representative for setup.
SPECIAL CLASSIFICATION RATES
POLITICAL RATES
Political rates are the same as retail open rates (see size/rate grid). For state and national political advertising, see the National
Rate Card. All political advertising requires payment in advance of publication and must comply with regulations pertaining to
such advertising.
Political, transient, amusements, circus or other classifications of advertising, at publisher’s discretion, are cash in advance.
CHURCH DIRECTORY/FRIDAY
Published each Friday. Advertisers participating agree to 6 month minimum run at $13.83 per week (net).
NON-PROFIT RATE
Available for recognized churches, educational or charitable organizations promoting services to benefit the local community.
Contact the Herald-Journal for a specific rate quote.
A Section for Everyone
MAIN
UPSTATE
SPORTS
Top News
State, National, Global
Editorial
Local News
Obituaries
Town Square
Local, State and National Sports
Prep, College & Professional
Coverage
Classified Marketplace
on the web at www.GoUpstate.com
Buying, selling, renting, leasing, job
searching, residential or commercial, all
in one convenient location!
ANNOUNCEMENTS
LIFE
ENTERTAINMENT
Food
Gardening
Fashion
Weddings
Travel
Movie Reviews
Events Calendar
Local Entertainment
Restaurant Reviews
1000-1999
REAL ESTATE 3000-4999
FINANCIAL
5000-5999 MERCHANDISE 6000-6999
RECREATION
7000-7999
WHEELS
8000-8999
HELP WANTED 2000-2999
CLASSIFIED
service directory
legals &
celebrations
obituaries
Call 864-562-7347
for all your
service needs!
Call 864-562-7305
Items
for Sale
Help Wanted
Call 864-562-7327
Email [email protected]
Cars
& Homes
Email [email protected] or
[email protected]
FREE ADS PAID ADS
(Items priced $500 or less)
Fax: 864-594-6349
Email to [email protected]
or drop them by the main office at
189 West Main Street, Spartanburg, SC
*Some restrictions apply.
(Items priced $501+)
Call 864-582-2104
Fax: 864-594-6349
Email: [email protected]
Online: www.goupstate.com
BUY ADS ONLINE
Go to: www.GoUpstate.com
Click on classifieds, then “Place an ad.”
Monday Publication: Friday 4:30pm / Tuesday Publication: Monday 4:00pm
HJ WEEKLY
6x2 mod
9.89”x3.5”
2x4 mod
3.22”x7”
3x3 mod
4.89”x5.25”
2x3 mod
3.22”x5.25”
3x2 mod
4.89”x3.5”
Daily: $245.84
Daily: $184.57
Daily: $164.23
Daily: $123.29
Daily: $123.29
2x2 mod
3.22”x3.5”
1X3 mod
1.56”x5.25”
1X2 mod
1.56”x3.5”
2X1 mod
3.22”x1.75”
1X1 mod
1.56”x1.75”
Daily: $82.20
Daily: $61.65
Daily: $41.10
Daily: $41.10
HJ WEEKLY PREPRINT RATES
6-12
13-25
26-39
40-65
66-89
90+
2 pg. $31.43
$30.83
$30.52
$30.21
$29.89 $29.58
4 pg. $39.26
$38.67
$38.36
$38.04
$37.76 $37.47
8 pg. $47.12
$46.50
$46.22
$45.94
$45.62 $45.31
12 pg
$57.09
$56.49
$56.19
$55.87
$55.59 $55.30
16 pg. $78.93
$78.33
$78.05
$77.78
$77.47 $77.16
20 pg. $90.68
$90.07
$89.79
$89.52
$89.22 $88.91
24 pg. $101.70
$101.10 $100.83 $100.55 $100.25 $99.94
28 pg. $107.22
$106.62 $106.35 $106.07 $105.76 $105.46
32 pg. $112.74
$112.13 $111.85 $111.58 $111.28 $110.98
Daily: $20.55
HJ Weekly is a local interest newspaper designed to appeal to families that choose
not to get their news from a daily newspaper. Herald-Journal carriers deliver HJ
Weekly every Tuesday to non-subscribing families in Spartanburg County.
All advertising is priced based on modular sizes offered. The greater the annual
dollar commitment and the larger the ad unit purchased, the lower the price per
modular unit. Additional discounts are available for ads purchased in conjunction
with the Herald-Journal. See your Herald-Journal/HJ Weekly multi-media
sales representative for details.
SPARTANBURG MAGAZINE
FULL PAGE
W/BLEED
8.625”x11.125”
FULL PAGE
7.875”x10.375”
HALF PAGE
VERTICAL
3.813”x10.375”
HALF PAGE
HORIZONTAL
7.875”x5.0625”
QUARTER PAGE
3.813”x5.0625”
Spartanburg Magazine reflects the vibrant and gracious lifestyle of our area by
profiling local residents, the arts, dining, day trips and special events. Readers
can both appreciate and afford the finest in goods and services. For advertisers,
Spartanburg Magazine delivers this upscale, discriminating audience in a
cost-effective and efficient manner. Superior editorial content, sleek graphics
and high-quality reproduction ensure the best environment for your
message. Spartanburg magazine publishes four
issues. Spring, Summer, Fall and Winter. Issues
contain local stories reflecting the season as well
as the popular scene section, cuisine, fashion,
travel and more.
RATES
Full Page
Half Page
Quarter Page
Inside Front/Back Cover
Back Cover
$2,475
$1,450
$925
$2,675
$3,200
OPEN
RATE
$32.03
$39.86
$47.75
$57.69
$79.54
$91.28
$102.32
$107.83
$113.32
CONTRACT & COPY REQUIREMENTS
The Herald-Journal reserves the right to edit or reject any copy deemed objectionable
either in subject matter, phraseology or set-up. Initial acceptance of an ad does not commit The Herald-Journal to publish it, and publication does not constitute an agreement for
continued publication. All advertising accepted subject to availability of space.
The Herald-Journal shall not be liable for any errors appearing in published advertising. The portion of any advertisement containing an error will be republished correctly
without charge. While no advertiser is legally required to sell at an incorrectly advertised
price, the Herald-Journal, in the event of its being responsible for an error in the advertised price, will furnish the advertiser with a letter stating the price which should have
appeared in the advertisement as ordered and shall not be held responsible financially
for any error.
The advertiser and advertising agency assume liability, jointly and severally, for all
content (including text representations and illustrations) of advertisements printed and
also assume responsibility for any claims arising therefrom made against the HeraldJournal.
The advertiser and the advertising agency agree, jointly and severally, to indemnity
and hold the Herald-Journal harmless for all costs, expenses (including reasonable attorney’s fees), liabilities and damages resulting from publication of any advertisement placed
by the advertiser or the advertising agency.
Position requests will be met as far as possible. The Herald-Journal will add 25% to
the regular charge for demand position if demand position is available.
In the event of storm, fire, strike or other emergencies beyond the control of either
party, this contract shall be suspended by agreement and neither the publisher nor the
advertiser is liable for damages.
Copy set on wait-orders and not published within 30 days will be billed at cost.
Any claims or allowances for any errors must be made within sixty (60) days after
insertion.
Any advertising set to simulate news copy must include the word “Advertisement’’
at least one time, at the top of the ad. The word “Advertisement’’ must be set in at least 8
point type. A border of at least one point is required on this type of ad.
The Herald-Journal specifically does not guarantee or assume any liability whatsoever for reproduction of faulty art work.
Advertising material furnished by the advertiser will not be returned unless requested
when the advertisement is ordered.
Unless special arrangements are made, advertising materials will be held 30 days
after the last run date. The Herald-Journal shall not be responsible or does not assume
any liability for damages or loss to original printing material supplied.
AD MATERIALS & AD DELIVERY
• Offset Web Press - Process Color
• If possible, send files in RIP-ready Postscript or PDF format with all fonts
embedded/outlined and color converted to CMYK
• Complete pre-press services available
• Current programs used:
~ Adobe Photoshop CS3
~ Adobe Illustrator CS3 (convert fonts to outline)
~ Adobe InDesign CS3 (convert fonts to outline)
~ Adobe Acrobat CS3 (include fonts when exporting to pdf)
• When sending native documents, be sure to include all support files:
~ Fonts (Mac platform only, no True Type)
~ Convert fonts to outline whenever possible or be sure to include fonts when exporting pdf files
~ Graphics saved as Grayscale, Bitmap or CMYK
• Mac platform - Please send document in Mac format. We cannot load PC fonts and will have to substitute.
• Disk formats accepted: DVD, CD
• Other methods of delivery available (require notification upon sending):
~ AP AdSend
~ Retrieval from other ad drop web sites
~ Retrieval from FTP servers
~ Herald-Journal FTP site (Contact your sales representative for
address, logon and password.)
~ Black and white line art at least 400 dpi
~ Color/grayscle at least 200 dpi
• Convert all duotones, RGB, Pantone and custom colors to CMYK or grayscale.
• Camera-ready is defined as ready to go on the page. Ads that require changes or
additions ARE NOT considered camera-ready.
MECHANICAL REQUIREMENTS
STANDARD ADS (6 COL.)
COLUMNS
LAYOUT WIDTH
1..................................................................................................... 1.56 inches
2..................................................................................................... 3.22 inches
3..................................................................................................... 4.89 inches
4..................................................................................................... 6.56 inches
5..................................................................................................... 8.22 inches
6..................................................................................................... 9.89 inches
Double Truck....................................................................................... 21 inches
Full page depth is 20.75 inches
TABLOIDS (6 COL.)
COLUMNS
LAYOUT WIDTH
1..................................................................................................... 1.56 inches
2..................................................................................................... 3.22 inches
3..................................................................................................... 4.89 inches
4..................................................................................................... 6.56 inches
5..................................................................................................... 8.22 inches
6..................................................................................................... 9.89 inches
Double Truck....................................................................................... 21 inches
Full page depth is 9.5 inches
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Rate Structure:
Web Site Photo (72 dpi).................................................................................... $10
Standard Photo (200 dpi).................................................................................. $25
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Monday...................................................................................10am Thursday
Tuesday.....................................................................................5pm Thursday
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Thursday Escape.........................................................................5pm Monday
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HJ Weekly.................................................................................. 5pm Tuesday
Carolina Homes.......................................................................... 5pm Tuesday
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SPADEAS (Sunday Comics).......................................................20 days in advance
STICKY NOTES..............................................................21 days prior to publication
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SPARTANBURG
HERALD
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S IID
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-JOURNAL GOUPST
ATE.COM
Listing . . . . . .
Listing
.................4
.....4
News .........
News
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SUND
SUN
AY | JUNE
DAY
FEBR UARY
3, 2012
26,
SUNDAY, JUNE
3, 2012
2012
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Transfe
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. . . . . . . . 10
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....6
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Classi
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. . . . . . . 11
.4
the
TIP SHE
SHEET
TIP
ET
❖
V
Hot bathroom
looks
From rustic
to repurpo sed flooring
vanities, expertsantique
share
which bathroo
m looks
are white-ho
t right now.
/hom
/ho
es
mes
Ex17
tra
7 or
di na
Hen
ryry
CoEaursts
t -id$3e 39
ra nc
,90h0
Bring Bling
to the Bath
"I love to
ornate chandelbring an
ier that
looks like it
should go in
an entrywa
y
room into the or dining
bathroom.
... It really connects
the
dots through
out the
house," says
Tracy
tin Taylor, owner Marof the
Dallas design
firm Eleven 11.
Drop a Sink
in It
"For a one-of-a
-kind
piece, I like
finding a
really great
piece of furniture, like
a
or bedside sideboard
table, and
dropping a sink
into it to
use as a vanity,"
says
Taylor. Anythin
g found
and refurbis
hed
the scale of the that fits
room can
work.
Wood is the New
Black
"A wood floor
goes
with absolute
ly everything," Taylor
Unlike the smooth,says.
featureless planks
a lumberyard, found at
wood from
old barns
or
yards boasts salvage
visually
compelling
natural features. If treated
properly, the wood
can
to the moist stand up
environ ment.
Floating Fixtures
"If you are
open to a
little less privacy,
installing a wall-mo
unted toilet
can turn a very
divided
space into
a
feeling bathroomassive Taylor. Toilets m," says
often are
stowed in a water
concealed behind closet,
walls
that chop up
the
space
and kill sight
floating these lines. By
on a wall, notesfixtures
Taylor,
you increase
both usable
and perceive
d space.
Showers: The
New Bathroom Luxury
More and more
clients
are ditching
the tub in
favor of a
shower, says luxuriou s
Libby Palmieri of House
of L Interior Design in
Cleveland.
"A Jacuzzi tub
the pinnacle used to be
of
few years ago," luxury a
"... Now, most she says.
homeowners would rather
gorgeou s showerhave a
that
they can enjoy
every
day."
June 2010
The Upstate’s Premiere
ne
Value Savings Magazi
Rare Find!
This “Lake Front”
home on Lake
tons of update
Zimmerman
s. This home
has it all. Gorge
as all the forma
the main level
ous
l rooms for all
as well as a
recreation room
your entertaining home with
features, living
with full bath
needs on
room, dining
on the lower
room, and huge
pool. Large
level. Main
master suite
great room that
level
also overlooking
overlooks lake
bath. Hardw
lake, large maste
ood floors, ceram
and in groun
d
r closet and
ic tile, fireplac
a few of the
spacious maste
extras you will
e, workshop
r
and private
find in the very
and family on
boat house are
warm and invitin
the spacious
just
front porch,
g
with catfish,
home.
Relax with friend
covered patio
brim and bass
in the back,
s
or just relax
sched
fish on the lake
ulemery
270
around the pool.
yourDrive
Montgo
showi
stocke
ng.
Priced to sell!
d
$619,900
A true gem.
MLS# 196566
Call Rhonda
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today to
Welcome to
idences in one of the loveliest resdelight to see.Spartan burg. Truly a
Outstanding
chase an exquisiopportunity to purtely detailed
gomery Drive
Montcial ranch with home. French Provinfull and 2 half 3 or 4 bedrooms and 2 maple cabinetry.
rkirby@cbcaine
Need additio
dows, doors, baths. Newer roof, winBeautiful gardens
nal space?
.com
appliances,
Floored has
generator. The
floors, and attic is limited only to
and paths. Home
been
your imagina
tion. Even the
kitchen boasts
ing granite counter
- pristine elegantly updated and is
gleamgarage
in
tops and detailed cooled with a separat is heated and ameniti condition. List of
updates and
e unit.
es availab
pool in stunnin
g yet private Gorgeous
Contact Beth le upon request.
backyard.
Beach at
3146 for more
information. (864) 621-
RHONDA KIR
BY
864-590-7921
hop Local
S
side!
upons In
Value Co
Poured in Place
Concrete "is
what we
are seeing
now at the
best luxury
hotels and
resorts, " says
Taylor.
Instead of
being
hard and sterile, cold,
Taylor
says concrete
is
ingly natural, "surprisorganic
and comfort
ing." It also
is functional,
as
prepared and it is often
place, unlike poured in
granite,
which must
be
site and delivere cut offd.
Visit us online
ow
te.com/clipitn
at www.goupsta
Courtes y of
Douglas
Trattner on hgtv.com
. For
thousands of
other ideas,
visit www.hg
tv.com.
Nobody Delivers Like We Do.
Advertising in the Herald-Journal will allow you to reach
more adults in the tri-county area than any other media.
Tri-County Media Comparison
300,000
284,793
250,000
191,098
179,722
The Strength of
Print and Online
A HERA LD-JO
URNA
L WEEK LY ADVE
RTISIN G SUPPL
EMEN T
SERV ING SPART
ANBU RG COUN
TY
The Integrated Newspaper Audience
(INA), a measure of unduplicated
print and online readership, for the
Herald-Journal and GoUpstate.com, is
260,442 in the Greenville-SpartanburgAnderson-Asheville DMA. When you
add HJ Weekly, you increase coverage
to nearly 100%!
Who Do We Reach?
200,000
150,000
95,324
100,000
85,189
50,000
0
Tri-County Population
(Spartanburg,
Cherokee & Union)
Herald-Journal
&
GoUpstate.com
Herald-Journal
& HJ Weekly
(Average combined
weekly readership)
Spartanburg
Journal
WSPA TV
- CBS Affilliate
(Average weekly
5-7pm viewer)
• 67% of adults in the tri-county area
(Spartanburg, Cherokee and Union)
• 73% of white collar and 62% of blue
collar workers
• 66% of households with an income of
over $50k
• 73% of college graduates
Source: Scarborough Research Greenville, SC 2011 R1