WEDO - Wise Marketing

Transcription

WEDO - Wise Marketing
W E
D O . . .
Content
Introduction
Page 2
Email Sending and Database Management
a. Email creatives
b. Newsletters (html and Flip)
Page 3
Email Design
Website Design
Bespoke CMS Design
Newsletter Design
Logo Design
Page 4
Page 5
Page 5
Page 6
Page 7
Print Advertising, Web Ad impressions and Promotional Material
Page 8
PR and Copy writing
a. Non Marketing Activities
b. Some Questions
c. Process and Change Management (Including 6th Sigma)
d. Sales and Customer Relationship Coaching
Page 9
Costs
Page 10
FAQs
Page 11
Testimonials
Page 12
Contact Us
Page 13
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 1
Reg Number: 6690833
Introduction
Wise Marketing Ltd was founded 4 years ago as Happy-Tree Ltd by Kelvin Cooper and
Tim Durman. Kelvin has over 25 years experience in the intermediary market and Tim has
over 20 years in software development and the finance publishing field. Jason Long our
in-house graphic designer has 15 years experience. In 2012 we changed the name to
Wise Marketing Ltd.
We have also made strategic alliances with complimentary companies, such as Working
Feedback, Banners Broker, Mindcell Sales and Management Training.
We as a company believe that marketing must add value to your business.
We have a proven record of great value, enhancing major companies own marketing
capabilities, that will be cost affective by becoming an addition to your marketing department.
From creating the campaign (from your brief) to designing, to delivery.
Kelvin Cooper
Sales Director
Tim Durman
IT Director
Jason Long
Design Manager
Luke Durman
Junior Developer
Mathew Cooper
Administration
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
“ We have used Wise Marketing for almost 2 years and are very happy with the
professional manner and speed in which they manage our relationship. Equally
we have definitely noticed an increase in business levels which can be accredited to
the quality of e-shots they produce. This has very much complemented our existing
marketing strategy and negated the need to hire another member of staff ”
Tony Salentino
CEO of Completefs
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 2
Reg Number: 6690833
Email Design and Database Management
a: We design emails (creatives) for our clients and send to our extensive B2B database,
sending to various market sectors as indicated below. We send to our clients databases aswell.
We also manage some of our clients Databases (Key Retirement, CompleteFS, Newlife for
example). Both B2B and B2C.
Type
Number *
Accountants
61,230
FSA In 6 group
32,780
Estate Agents
19,250
General Insurance
1,850
Insolvency Practitioners
1,290
Lawyers
39,000
Pawn Brokers
400
Commercial Brokers
4,500
Property Investors
53,500
Total
213,800
We undertake instigation and implementation of advertising campaigns, more examples can be
found at www.hooot.co.uk
b: For 4 of our clients we have designed Newsletters both html and flip, examples can be given
or go to our Website: www.hooot.co.uk
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 3
Reg Number: 6690833
Email Design Examples
Visit www.hooot.co.uk for more examples.
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 4
Reg Number: 6690833
Website Design
We have designed web-sites to various levels depending on our clients requirements.
Apart from the sites we have created for you and the example below some of our other clients
live sites can be seen on www.hooot.co.uk
Bespoke CMS
We can incorporate Bespoke CMS, SEO, Feedback and Live Chat (text or voice).
We also provide analytics for websites we host.
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 5
Reg Number: 6690833
Newsletter Design Examples
The Motivated Mind
Stephen Tierney
The creator of Mindcoach Academy
and Mindcell Sales & Management Training
Stephen Tierney
Stephen Tierney is the founder of Mindcell Sales & Management Training and The
Mindcoach Academy. He is one of the top business and motivational trainers in the world today
and is known as the UK’s leading sales persuasion strategist.
He’s a Master Sales Coach with over 18 years’ experience in sales environments and has
spent 9 years as a sales coach and sales trainer. He has developed sales managers and sales
professionals throughout the UK and is an expert in sales persuasion and influencing skills.
Stephen is also highly regarded as the UK’s leading telesales turnaround expert. He is called in by
SME’s to multi million pound businesses to take their telesales performance to the next level.
He also knows about sales thinking, and keeps himself up to date. He’s a keen student of
business, sales psychology, human psychology and advanced selling techniques. He’s also a
certified NLP (Neuro-linguistic Programming) Practitioner. Certification coming from NLP cofounder Dr Richard Bandler of the society of NLP. Stephen found his passion for sales training
many years ago when in a senior sales position, he was asked to train all sales managers and
sales people in the call centre on his proven techniques.
Stephen has gained status as a licensed mastermind executive coach from the Rescue Institute in
America and a fully qualified master of hypnosis.
Foreword by
Stephen Tierney
Stephen’s sales persuasion courses are also
highly sought after not only in the UK, but also
in America.
He has worked with numerous FTSE 100
companies including Barclays, Carnival and the
Lloyds Banking group. Successfully delivering
sales training that works for each company.
Visit www.hooot.co.uk for more examples.
Peter
Thomson
The Motivated Mind
An Injection of Motivation for Business and Life Success
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 6
Reg Number: 6690833
Logo Design
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 7
Reg Number: 6690833
Print Advertising, Web Ad impressions
and Promotional Material
We design static and animated electronic banners for newsfeed, design adverts
for newsstand and design seminar and exhibition material.
Design and place ads on 3rd party websites with guaranteed visitor impressions.
Ability to obtain a wide range of promotional material.
Rapport
Performance
Excellence
KEEP MARK IN THE DARK...
Energy
PLEASE JOIN US AT A SURPRISE
BIRTHDAY BASH IN HONOUR OF
MARK BUTTERWICK’S
Sales
Achievement
Mindset
Goals
Motivational
WWW.MINDCELL.CO.UK | [email protected]
50TH BIRTHDAY
Inspirational
Confidence
SHARING THE SECRETS OF
Buy
Attitude
PERSUASION
& INFLUENCE
Influence
Action Now
Success
Belief
Courage
Persua
Persuasion
AT EWOOD PARK - RED ROSE SUITE
23 MARCH 2012 | TIME 7:30
DRESSCODE BLACK TIE|COCKTAIL DRESSES
GUEST LIST; ALL STAFF COLLEAGUES, FRIENDS, FAMILY AND
ACQUAINTANCES – MARK IS SUCH A LARGE PERSONALITY IN P2P
GROUP AND BUSINESS, LETS MAKE IT A 50TH HE WON’T FORGET!
RSVP Sarah by Wednesday 14th March on email: [email protected]
Leadership
Stephen Tierney
"The UK's leading sales persuasion strategist"
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 8
Reg Number: 6690833
PR and Copywriting
We subcontract PR and copywriting to a range of professionals that we have used successfully
in the past.
a.
Non Marketing Activities
We have expertise in Business Continuity Planning, commonly known as Disaster recovery
planning. It can be said that if not implemented correctly, it can turn into a disaster.
Having a robust plan in place is essential for continuing to function in case of power outage or
data loss. It should also include if a majority of personnel can not attend.
b.
Some Questions
1. Who are the D.R. Officers
2. What time scales are in place for Power outs
3. Have you back up generators
4. Contact details visible
5. What happens if site is inaccessible
6. Have you got data recovery in place
7. How often do you check
c. Process
and Change Management
We have undertaken process change for one lending company
and a conveyancing company.
d. Sales
and Customer Relationship Coaching
We also subcontract out Sales and Customer relationship coaching.
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 9
Reg Number: 6690833
Costs
Email System
Option E1
3 e-shots
£1000
Option E2
4 e-shots
£1500
Option E3
10 e-shots
£2000
Option E4
Unrestricted
£2000 p/m
Minimum 3 month contract
Option M1
15 Man-hours a month
£1500 p/m
Minimum 3 month contract
Option M2
As option M1 plus 4 email sends
£2000 p/m
Minimum 3 month contract
Option M3
As option M1 plus unrestricted email sends
£3000 p/m
Minimum 3 month contract
Marketing
1. Option E4, M2 and M3 includes email sends to your own Database up to 10,000 addresses per month.
2. Other options are avaliable.
SEO (Search Engine Optimisation)
Option S1
Feedback and review system
£60 p/m
Minimum 6 month contract
Option S2
Feedback and analytics
£70 p/m
Minimum 6 month contract
Option S3
Feedback, analytics and SEO
£120 p/m
Minimum 6 month contract
Website
Option W1
Per Page
£200
Logo Design
Starts from £275
1. All costs are plus VAT.
2. Payment is due before first mail-shot is activated.
3. For further Term and Condition please go to hooot.co.uk.
Happy-Tree is a trading style of Wise Marketing Ltd Registered in England and Wales |
Page 10
Reg Number: 6690833
Frequently Asked Questions
Q1: What is the Quality of your Database?
A1: It should only be judged on the response that it gets and up to now we have a lot happy
repeat users! There are no duplicated email addresses and are live.
Q2: How can you get through Spam Filters?
A2: No one can stop all ‘junking’; however we show you how to maximise the design to keep
the ‘Spam score’ low.
Q3: How long are we tied in for?
A3: There is no contract, however we ask you to give it a fair trial of 3 months; we offer
discounts for 6 and 12 months campaigns.
Q4: How many Templates can I have?
A4: That is up to you, you get the first one in with the Set-up charge, but at any stage you can
add more – there may be a charge depending on the complexities.
Q5: Can we use our own designs?
A5: Yes, however we can either help you put them in the Wise Marketing Hooot System or do it
for you - we also design adverts and sort out campaigns.
Q6: How fast will the adverts go out?
A6: With the Servers we have they can go out in 30 minutes, however from experience
we slow the process down, adverts are streamed out all day and for some customers we send
them out over 2 days.
Q7: Can we add our own email addresses?
A7: Yes and they are secure and cannot be used by anyone else, you can add, or if you require
you database to be ‘cleaned and de-duped’ we can do it, we always recommend that you add
a ‘mole’ address to act as a prove.
Q8: What are hard and soft bounce backs?
A8: A hard bounce back is where the email address is no longer in use - mainly if
the owner does not renew. The Address is removed from The Wise Marketing Hooot Databases
A soft bounce back is caused when the recipient have their ‘Out of Office’ on or their post box
is full up - the Server will attempt up to 15 times to deliver, then bounce it back undelivered, the
email address stays on The Wise Marketing Hooot Databases.
Wise Marketing and Happy-Tree are trading styles of eGateway Ltd Registered in England and Wales |
page 11
Reg Number: 6690833
Testimonials
“ Wise Marketing has a proven
record of helping businesses
reach customers.”
“ We have used Wise Marketing for over a year and are very happy with the
professional manner and speed in which they manage our relationship. Equally
we have definitely noticed an increase in business levels which can be accredited to
the quality of e-shots they produce. This has very much complemented our existing
marketing strategy and negated the need to hire another member of staff ”
Tony Salentino - CEO Complete FS
“ I have used Wise Marketing for 2 years now and would like to thank them, for their
professional approach . Their fast response times are remarkable. It is true when they
say to me we want to make you happy they have so far! ”
Alan Hardy - Managing Director Swift Bridging Finance
“ We are very happy using Wise Marketing, we have seen enquiries increase,
the other thing we like is how creative and reasonably priced they are ”
Simon Juniper - Marketing Director Only Bridging
“ We have a great business relationship with the guys at Wise Marketing, the main
reason is they keep their promises, all the time they do, we will continue to use them ”
Nick Baldwin - Director Premier Financial
“ I’m glad they now stream out our email Advert we can now handle the response ”
Robert Hershaw - M.D. Active Investments
“ We have just started using Wise Marketing and are pleasantly surprised how fast,
friendly and professional they are, to the extent that we have just gone over to one of
their Monthly options which offer even greater value! ”
Alex King - Executive Director SPF Private Clients
Wise Marketing and Happy-Tree are trading styles of eGateway Ltd Registered in England and Wales |
page 12
Reg Number: 6690833
Contact Us
Wise Marketing Ltd
Top Floor
Printware Court
Cumberland Business Centre
Northumberland Road
Portsmouth
Hampshire
PO5 1DS
General Enquiries
E: [email protected]
T: 023 93 076157
W: hooot.co.uk
Sales - Kelvin Cooper
E: [email protected]
M: 07798 871021
T: 023 93 076157
IT - Tim Durman
E: [email protected]
T: 023 93 076157
Design - Jason Long
E: [email protected]
T: 023 93 076157
Wise Marketing and Happy-Tree are trading styles of eGateway Ltd Registered in England and Wales |
page 13
Reg Number: 6690833