Introducing 1-DAY ACUVUE® DEFINE™ Brand Contact

ZONDER
MET
Introducing 1-DAY ACUVUE® DEFINE™
Brand Contact Lenses with LACREON®,
a new type of contact lens
1-DAY ACUVUE® MOIST Brand Family
Extra care to patients prone to the symptoms of contact lens related dryness
1-DAY ACUVUE® MOIST
for Astigmatism
1-DAY ACUVUE® DEFINETM
Improve symptoms of
contact lenses related
dryness and sensitivity1
Crisp, clear vision in
moments that count8,9
Natural eye enhancement
Eye-inspired
design benefit
Extra care helps keep
moisture in and irritation
out2–7
Stable and consistent
vision throughout the
day8-10
Enhances the natural beauty of
the eyes
Technology
Dual Action Technology
1-DAY ACUVUE® MOIST
Patient need
+
Accelerated
Stabilization DesignTM
+
BEAUTY WRAPPED
IN COMFORT™11
ACUVUE®
product
solution
1. JJVC Data on file 2014. Independent market research survey, 2014, UK, Germany, France, Italy, Spain, Poland and Russia via online questionnaire, n=10,193 population aged 15+. 52% CL wearers on a
typical day say their eyes feel dry (extremely, very, fairly) while 52% CL wearers on a typical day say their eyes are sensitive (extremely, very, fairly). 2. Sheardown H et al. Chemical characterization of 1-DAY
ACUVUE® MOIST and 1-DAY ACUVUE® contact lenses. Invest Ophthalmol Vis Sci 2006; 47: E-Abstract 2388. 3. JJVC Data on file 2005 and 2007. 4. JJVC Data on file 2009. Post-hoc analysis October 2009.
Among adults aged 25-34 (N=71) P<0.05. With 1-DAY ACUVUE® MOIST, 1% of patients experience frequent eye irritation, 14% of wearers occasionally experience eye irritation while 83% seldom or never
experienced eye irritation. With DAILIES® AquaComfort Plus®, 10% of patients always or frequently experience eye irritation, 27% occasionally experience eye irritation and 63% seldom or never experienced
eye irritation. 5. JJVCI Data on file 2014. Data generated in collaboration with the Centre for Contact Lens Research (CCLR) in Waterloo, Canada. Based on in vitro data; clinical studies have not been done
directly linking differences in lysozyme profile with specific clinical benefits. 6. JJVC Data on file 2011. 7. JJVC Data on file 2013. 8. Chamberlain P et al. Fluctuation In visual acuity during soft toric contact lens
wear. Optom Vis Sci 2011; 88(4): 534–538. 9. McIlraith R, Young G, Hunt C. Toric lens orientation and visual acuity in non-standard conditions. CLAE 2010; 33 (1): 23–26. 10. JJVC data on file 2008 &
2010..11. JJVC Data on file 2014.
A CONTACT LENS THAT ENHANCES THE NATURAL APPEARANCE OF THE
EYES IS HIGHLY DESIRABLE
NEARLY 3 4
IN
women are highly interested in a
contact lens that would enhance
the natural beauty of their eyes1,2
CUSTOMERS WANT A MORE NATURAL LOOK
NOT COLOURED CONTACT LENSES (13%)2
(69%)
1,
INSIGHT BASED ON MORE THAN 10 YEARS OF RESEARCH AND THE VIEWS OF 40,000 WOMEN3
These needs were taken into consideration
to design a revolutionary new contact lens
1. JJVC Data on file 2014. UK survey of women wearing or considering CL, age 16–30, n=400, 69% prefer a natural look vs 31% who prefer to stand
out from the crowd. 2. JJVC Data on file 2012. Global survey of women age 16–49, top box among target, 71% were extremely or very interested in
a contact lens that would make their eyes appear healthy, 71% fresh and rested, 13% change colour. 3. JJVC Data on file 2014. Consumer insights
from women across the world, 2004–2014.
INTRODUCING NEW 1-DAY ACUVUE® DEFINE™ BRAND WITH LACREON®
Iris-inspired design
1-DAY ACUVUE® DEFINE™
NATURAL SPARKLE™
1-DAY ACUVUE® DEFINE™
NATURAL SHIMMER™
Provides a defining outline around the limbal ring
to amplify the contrast between the iris and sclera
A defined limbal ring helps eyes look attractive,
healthy, and young1
Translucent highlights blend seamlessly with the
natural iris to add depth and definition
The enhancement does not cover the central part
of the lens*
Luminous,
brightening effect
More depth
and intense effect
Iris-inspired design enhances
the iris instead of masking it
*Some patients may notice a small difference in subjective vision performance compared to a clear lens
1. Peshek D et al. Preliminary evidence that the limbal ring influences facial attractiveness. Evol Psychol. 2011;9(2):137-146.
1-DAY ACUVUE® DEFINE™ ENHANCES THE NATURAL APPEARANCE OF THE EYES
1-DAY ACUVUE® DEFINE™ NATURAL SPARKLE™
EYE ENHANCEMENT
1-DAY ACUVUE® DEFINE™ NATURAL SHIMMER™
GEEN LENS
EYE ENHANCEMENT
Both designs can work for any eye colour – let your patients try both options so that they can
choose the effect they want
Personalised enhancement
that is unique to each iris pattern