NYLON Media Kit

2016
WELCOME TO
THE NYLON
GENERATION
yle
NYLON looks at st
ha
ug
ro
th
re
ltu
and cu
e lens:
completely uniqu
ely
cool, creative, fierc
an
th
wi
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nt
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confi
are
edge. Our readers
rls
anything but the gi
ld,
bo
’re
ey
Th
.
or
next do
ve
lo rs
free-spirited style
at
who recognize th
g. rin
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‘perfe
the
Our brand DNA is
high
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ultimate mas
et
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st
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and low: we
d
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,
ay
nw
style with ru
th
wi
s
ar
st
od
big Hollywo
r
Fo
t.
len
cool indie ta
part of
advertisers, being
em
th
t
se
n
the group ca
e
apart from th
proverbial pack.
NYLON CONNECTS
through ALL HER
PREFERRED MEDIA
PLATFORMS
DIGI TAL +
S O CI AL
V ID EO
A Multimedia “Narrative Path” for
Your Brand’s Message
INFL U E N CER
NET WORK
a full
360-degree
company
N YL O N
S T U DIO
EVENTS
P R IN T
E-C O M M ER CE
THE NYLON GIRL:
9m+ conversation starters
AFFLUENT INDEPENDENT, TRANSACTIONAL MILLENNIALS
FOUND HERE: THE ULTIMATE HYPER INFLUENCER YOU
WANT AS AN ADVOCATE FOR YOUR BRAND
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FUTU R E-FOCU
xt,
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t’s new, what’s
to unearth wha
what’s fresh
O CD
FA S H I O N
FANS
the STYLE ROLE MODEL within
her social set and the word-of-mouth
conversation starter
mus
l o v e irc
s
be au ty
re vo lu ti on ar
ie s
editorial
mission
Since its launch in
1999, NYLON magazine
has been the reigning
authority on fashion,
music, and beauty
for the modern and
intelligent young
woman. With awardwinning photography,
groundbreaking design,
and a unique editorial
voice, NYLON extends
beyond the pages of
the publication and
is celebrated as the
definitive lens for
cutting-edge style
and emerging popular
culture.
With Editor-in-Chief
Melissa Giannini at the
helm, NYLON celebrates
its sixteenth year of
independent publishing,
continuing to deliver
comprehensive coverage,
bold, provocative
thinking and a fresh
perspective that is
distinctively NYLON.
demographics
A U DIE N C E
female
male
93%
7%
AGE
18-3 4
25 -3 4
35+
median age
80%
39%
20%
26.9
M A R I TA L S TAT U S
single
married
6 3%
30%
A N Y C O L L EG E 69%
E M PL OY M E N T
7 1%
AV E R A G E
H O U S E H O L D IN C O M E $ 80,7 7 1
Source: MRI Double Base 2015
2016 edit calendar
ads
due
onsale
11 . 24 .15
12 .0 4 .15
01 .19.16
01 .0 4 .16
01 .15 .16
02 . 23 .16
A P R IL 02 .02 .16 02 .12 .16
03 . 29.16
M AY 03 .0 8 .16
03 .18 .16
0 4 . 26 .16
J U N E /J U LY 0 4 .12 .16
0 4 . 2 2 .16
05 . 31 .16
A U G U S T 0 5 . 24 .16
0 6 .03 .16
07.19.16
S E P T E M B E R 0 6 . 28 .16
07.0 8 .16
0 8 . 23 .16
O C T O B E R 0 8 .02 .16
0 8 .12 .16
09. 2 7.16
N O V E M B E R 09.0 6 .16
09.16 .16
10. 25 .16
D E C E M B E R /JA N U A R Y Holiday Shopping/Gif t Guide
10.0 4 .16
10. 2 1 .16
11 . 29.16
space
closes
issue
FEBRUARY
Spring Preview
M A R C H Spring Fashion
Anniversary/Beauty
Young Hollywood
Music
Denim
Fall Fashion
It Girl
American
*revised September 30, 2015
2016 rates
4 color
open rate
3X [5%]
5X [10%]
8X [13%]
10X [15%]
F ULL PAG E
$22,270
$21,584
$20,448
$19,766
$19,312
H ALF PAG E
$13,632
$12,951
$12,269
$11,860
$11,587
1 /3 P A G E
$9,088
$8,633
$8,179
$7,906
$7,725
1 /4 P A G E
$6,816
$6,475
$6,134
$5,930
$5,793
b+w
open rate
3X [5%]
5X [10%]
8X [13%]
10X [15%]
F ULL PAG E
$18,407
$17,486
$16,566
$16,014
$15,646
H ALF PAG E
$11,044
$10,492
$9,940
$9,608
$9,387
1 /3 P A G E
$7,363
$6,994
$6,626
$6,405
$6,258
1 /4 P A G E
$5,627
$5,346
$5,064
$4,895
$4,783
covers
open rate
3X [5%]
5X [10%]
8X [13%]
10X [15%]
COVER 2
$28,400
$26,980
$25,560
$24,708
$24,140
COVER 3
$26,128
$24,822
$23,515
$22,732
$22,209
COVER 4
$28,400
$26,980
$25,560
$24,708
$24,140
rates noted are gross .
Specifications: Add $600 for 2-color ads, $1,200 for 3-color ads.
Only process cyan, yellow, and black are available for 2- and 3-color ads.
No additional discounts on cover 2 or cover 4. No bleed charge.
*revised September 30, 2015
ad specs
PA G E S P EC S
bleed
please extend
all images
intended to
b l e e d b y 1/8 ”
10.75”
10.75”
safety
3/8 ” f r o m
trim and
gutter
9”
18”
single page
printer marks
please include
all trim and
bleed marks
o n y o u r p d f.
we cannot
position pages
properly if
this info is
missing.
binding
perfect bound
double page spread
10.75”
10.75”
10.75”
4.5”
2.99”
2.25”
5.375”
9”
1/2 p a g e h
1/2 p a g e v
1/3 p a g e v
1/4 p a g e v
P R EPA R IN G YO U R F IL E S
1. file type
— P D F/ X-1 A : 2 0 0 3
—300dpi
— S W O P 2 0 0 6_
coated5v2.icc
2. naming
3. send
4. color proof
p l e a s e s en d t o:
BRANDNAME.MONTH.PDF
p l e a s e s en d a l l
f i l e s t o:
a d s m u s t h ave
a fu l l s i z e c o l o r
c o rre c t p ro o f
o r e l s e NY LO N
c a n n o t gua ra n t e e
rep ro d u c t i o n
qua l i t y o r
pla c em ent
1 1 0 G re en e S t re e t
Suite 600
Ne w Yo r k , NY
10012
attn: ad
p ro d u c t i o n
a d s @ ny l o n .c o m
nylon.com
NYLON.com brings our audience upto-the-minute news, original content,
24/7 trending stories, engaging video
and large impactful imagery, creating
a destination hub for all Millennials to
get in the know. The site allows brands
to reach and interact directly with
our audience thanks to a responsive
design and accessibility across any
device.
SI T E T R A F F IC
GOOGLE
A N A LY T I C S
unique visitors/month
page views/month
COMSCORE
4,200,000+
18,800,000+
unique visitors/month
page views/month
2,700,000+
14,000,000+
newsletter subscribers
125,000+
D E M O G R A P H IC S
median age
median income
college educated
27.5
$58,000
60%
S o u r c e : G o o g l e A n a l y t i c s /c o m S c o r e ,
September 2015
2016 digital rates
custom program
[non - c ancellable]
SPONSORED CONTENT
run of site
spec s
LEADER BOARD
728 x 9 0/970 x 9 0 $ 4 0 . 0 0 cpm
T O W E R 3 0 0 x 6 0 0
$ 4 0 . 0 0 cpm
I S L A N D 3 0 0 x 25 0
$ 5 0 . 0 0 cpm
M O B I L E 320 x5 0
$ 5 5 . 0 0 cpm
channel
t akeovers
[t wo - day]
rates
rate
est
impres sions
8 0 0, 0 0 0
RADAR
$ 15 , 0 0 0
FA S HIO N
$ 3 , 20 0
16 0, 0 0 0
M U SIC $ 1 , 6 0 0
8 0, 0 0 0
BEAUTY
$ 1 , 6 0 0
8 0, 0 0 0
GUYS
$ 1 , 20 0
55,000
rate
$ 10, 0 0 0/mo min*
*covers all content under agreed topic
V I D E O P R E-R O L L $ 6 5 . 0 0 cpm*
$ 6 5 . 0 0 cpm*
*with 300x250 companion ad
R I C H M E DI A *all standard units: push down, skins, expandable, mobile, billboard, film strip
high impact
units
rate
est
impres sions
PRESTITIAL/
INTERSTITIAL
$ 5 , 0 0 0/day 5 0, 0 0 0
T Y P E:
S I Z E:
D U E:
gif or jpeg with
included link back to
the advertiser’s url.
50k or less
all materials
due a week
prior to
campaign
launch date.
*video/rich media/flash/static
files
social media
NYLON and NYLON Guys continue
to be leaders in social media with
exclusive networks across Twit ter,
Facebook, Instagram, and Pinterest.
We successfully engage our readers
24/7 with the coolest fashion, music,
and topical content. Our readers turn to
these social media outlets as they are the
currency of the Millennial Generation.
reaching 3M+
influencers daily!
digital extensions
IPA D E DI T IO N
The NYLON and NYLON Guys iPad applications are
designed to revolutionize the way NYLON content
is accessed and viewed. The apps take our in-book
features one step further with proprietary content
not found in the pages of our print magazines.
Interactive features with the latest in fashion,
music, and lifestyle, as well as behind-the-scenes
NYLON TV footage and more, give our partners
the opportunity to create static, interactive, or full
buyouts of each digital iPad issue.
DIG I TA L M A G A Z IN E
NYLON ’s cutting-edge digital magazine provides
an alternate, fully-downloadable format when
each issue premieres. Readers also have access
to a fully comprehensive archive of back issues,
providing advertising partners added exposure and
lasting impressions long af ter the printed edition
disappears from newsstands.
FL IP B O A R D
NYLON and NYLON Guys on Flipboard of fer our
audience the ability to discover, view, and share
up-to-the-minute NYLON digital content by
combining our signature editorial content and eyecatching design with the power of social media.
Compatible with the iPhone, iPad, and Android, full
page advertisements throughout the NYLON and
NYLON Guys Flipboard apps allow for maximum
visual impact for your brand, and also create
additional opportunities for enhanced digital
content and exposure.
N Y L O N IPA D R AT E S
takeover $30,000
rich media page
with hyperlinks
$10,000
static page $5,000
N Y L O N G U YS IPA D R AT E S
takeover $15,000
rich media page
with hyperlinks
$5,000
static page $2,500
N Y L O N F L IP B O A R D
takeover $11,250
25% SOV within the issue
N Y L O N G U YS F L IP B O A R D
takeover $5,625
25% SOV within the issue
*rates are net
nylon video
NYLON VIDEO is a dynamic and inventive digital channel that
delivers a unique, youth-culture vision to viewers around the world.
From brands to bands, we’re known
as a launchpad for emerging talent—
from irreverent interviews with
celebrated personalities to upto-the-minute beauty tricks, from
ground-breaking original series to
fun, animated content. In addition,
NYLON VIDEO also functions as an
in-house creative studio, crafting
native content for advertisers to
further their brand presence and
messaging, as well as innovative
music videos for the latest bands
and artists. NYLON VIDEO knows
what’s cool first, and delivers it in a
nimble and sophisticated way with
an unmistakable downtown edge.
T H E M E D O R IG IN A L
V ID EO C O N T E N T
a history of...
a fun, funny, and informative animated series
that describes the history of a place/thing/
person in a minute.
women in tech/i.t. girls
a series that highlights young women in tech
who are coders or movers/shakers in the tech
space.
a woman’s world
a series that documents women in maledominated professions, whether is a female
commercial airline pilot or female jockey or
female cab driver.
sex cells
an animated series with talking amoeba, voiced
by female comedians, that discusses everything
from masturbation to first-time-sex stories to
faux-pas.
#
nylonshop
Put ting our
signature style
at the click of
a mouse, the
#NYLONshop is
an ecommerce
ex tension
of NYLON.
Redesigned in
2014, our of ficial
online shop of fers
a curated selection
of styles from
emerging designers
and independent
boutiques along
with exclusive
NYLON gear.
Items spotlighted
within the pages
of the magazine
are housed in the
shop, creating a
seamless shopping
portal to get the
NYLON look.
EXCLUSIVE
COLLABORATIONS
E-C O M M E R C E
Housed as a dedicated
e-commerce channel
on NYLONmag.com,
customers can shop
over 100 brands handpicked by the NYLON
team. Customers can
shop a global assortment
of brands with a single
check-out and drop ship
delivery. As a NYLON
brand partner, there is a
50/50 ecommerce share
on all merchandise sold.
C U R AT E D
E DI T O R I A L
F E AT U R E S
The #NYLONshop’s
editorially-driven design
features a rotating
header on the homepage,
highlighting what’s new
in the Shop with a fresh
editorial spin just like the
magazine.
Leveraging NYLON’s
fashion and beauty
authority, we continually
work with brands to create
items exclusively sold in
the Shop tailor-made for
the NYLON girl.
‣‣ LA based brand Kid
Dangerous creates
exclusive t shirt designs
on an ongoing basis sold
only on nylonshop.
‣‣ Floss Gloss created
an exclusive nail polish
design (launching in
May 2015) to celebrate
NYLON’s 16th anniversary
issue
S O CI A L M E DI A
Each week, we serve up
engaging new content on
our social media platforms
with a #NYLONshop edge.
From “Look of the Day”
and It girl “Get the Look”
posts to Editors’ Picks ,
our influential Instagram,
Twitter, Facebook, and
Pinterest feeds encourage
active dialogue about the
shop and drive traffic and
conversion.
SHOP BRANDS
Buy Me Brunch
Clashist
Crap Eyewear
Creative Recreation
Dimepiece LA
Floss Gloss
Jac Vanek
Kid Dangerous
Le Specs
Local Heroes
Married to the Mob
Motelrocks
NCLA
Print Liberation
Quay Eyewear
Vinca USA
Zero Gravity
n y l omusic
n m u stour
ic tour
nylon
NYLON brings this same signature spin to
the successful Music Tour franchise. The
NYLON Music Tour assembles the best
in established and emerging artists when
it hits the road in a nationwide concert
series. Partners are invited to participate
in category-exclusive sponsorships to
create an added platform through which
their brand can engage with readers and
consumers on a one-on-one level.
past tours, artists
+ partners
2014
nylon guys x
silver jeans tour
Cage the Elephant
2013
nylon guys x
topman summer
tour Smith Westerns
2012
starbucks
frappuccino
summer tour
Neon Trees
2015
nylon x original
penguin Tanlines
2014
nylon x wildfox
tour Au Revoir Simone
2013
olay fresh effects
summer tour CSS
2011
göt2b summer tour
Ellie Goulding
2010
converse fall
tour
2009
ben sherman winter
tour The xx, Friendly
Kele from Bloc Party
Fires
partnership
opportunities
B R A N D I N T E G R AT IO N
Brand partner logos and mentions incorporated in
all promotions surrounding national and local media
supporting ticket sales, including online, direct marketing,
press releases, tour posters, flyers, and sniping.
O N-SI T E
Prominent brand partner logo on-site presence via
banners, branded gobo lights, and designated activation
areas for sponsor product interaction and official Tour
merchandise.
SA MPLIN G
Concert goers are invited to engage in on-site
brand partner sampling, perfect for the launch
of a new product.
CO-BR ANDED DIGITAL CONTENT
NYLON brings the tour to computer screens with original
video and photo content from the tour, offering behindthe-scenes footage, interviews, social media and product
integration. NYLON PHOTO BOOTH
Digital photo booths at venues along the tour allow
attendees to take candid pictures via fully automated,
cam-enabled booths that produce co-branded souvenir
prints.
O T H E R A C T I VAT IO N
O P P O R T U N I T IE S I N C L U D E
‣‣
‣‣
‣‣
‣‣
‣‣
Tour bus wraps
Custom tour t-shirt
In-store / retail activation
Flyaway contest
Print and online promotional extensions
2016 events
issue launch parties
With multimedia press and coverage coupled
with A-list attendees, NYLON ’s signature events
have become a mainstay on the velvet rope
scene in major cities across the globe, including
New York, Tokyo, Mexico City, and Los Angeles.
Each month, NYLON of fers your brand the
opportunity to serve as title sponsor of
our celebrity-packed issue launch events.
Sponsorship elements include major press
coverage, on-site integration, logo inclusion on
all materials, inclusion within all photo galleries,
and custom NYLON T V episodes.
‣‣ Extensive press buzz plus It Girls and A-listers
‣‣ On-site brand integration (step & repeat, gobos,
custom build-outs etc.)
‣‣ Acknowledgement in online photo galleries
‣‣ Social amplification
‣‣ Content capture + custom NYLON T V episodes
past sponsors include :
R I M M EL
U N IQ L O
J U IC Y C O U T U R E
B C B G E N E R AT IO N
S T EL L A A R T OIS
C AT F O O T W E A R
M IS S G U I D E D
2016 events
festivals
For more than a decade, NYLON has been
celebrated as the definitive manual for
cutting-edge style and bold, provocative
content. Leveraging our core music content,
NYLON presents your brand with custom
activations across NYLON Music, Film and
Art throughout the year.
NYLON presence at the
following :
SUNDANCE
BPM
SXSW
C O A C H EL L A
H A N G O U T FE S T
L O L L A PA L O O Z A
AUSTIN CIT Y LIMITS
A R T B A S EL
T R I B E C A FIL M FE S T I VA L
past sponsors include :
SAMSUNG
NYX
U N IQ L O
P E R R IE R
LY F T
O R IG I N A L P E N G U I N
retail expertise
in-store activations
Throughout the year, NYLON par tners with
our favorite retailers and fashion brands to
create one-of-a-kind in-store events . Whether
it be inviting a band to play a live acoustic
set for a crowd of eager shoppers or creating
the ultimate event swag bag, NYLON puts
our signature spin on retail par tnerships and
leverages qualit y exposure for our favorite
brands.
‣‣ Meet & greets with musicians, buzzed-about
DJ appearances, style stations, “wanted” GWPs
‣‣ Social media campaigns and dedicated
e-blasts to raise awareness and ensure traffic
‣‣ Celebrity/blogger seeding for event
amplification
‣‣ Potential Media Extensions: NYLON T V
shoppable video series, photo gallery recaps, digital edit post recaps, etc. ‣‣ Content capture + custom NYLON T V episodes
past sponsors include :
JOE FRESH
N IC O L E M IL L E R
G U E S S JE A N S
SILV E R JE A N S
B L O O M I N G D A L E’S
7 FOR ALL
MA NKIND
D E N I M & S U P P LY
FRYE
NORSDSTROM
V IC T O R I N OX
COACH
M A D E W EL L
M A C Y’S
FOREVER 21
K ANGOL
MOOSE KNUCKLES
SAKS
circulation
N Y L O N’S N E W M R I
ME ASUREMEN T OFFERS
A M O R E TA R G E T E D
A U DIE N C E O F
M IL L E N N I A L S.
CIR C U L AT IO N: 2 2 1,78 8
R AT E B A S E: 2 1 5,0 0 0
PA S S A L O N G R AT E: 5.3
T O TA L
R E A D E R S H I P: 1,16 7,0 0 0 +
Source: A AM June 2015 Circulation
Statement, MRI Doublebase 2015 Prototype
CRO
sean cullinane
[email protected]
732.309.9176