All roads lead to Rome

All roads
lead to
Rome
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They lead to
West Indies
this time!!!!!
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The “T20 World Cup” is BACK
this May!
And ESPN Cricinfo’s 7 million Unique Users
from India are all set to track the action
happening in West Indies.
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No matter who wins, every ESPN Cricinfo user will follow
the tournament from the first ball to the lifting of the
cup
The ESPN Cricinfo user is a Hardcore, Serious and Mature cricket fan
who will track the T20 World Cup irrespective of India’s performance.
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There are many who claim to be the Most Visible Brand
in the online platform this summer
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But…
At ESPN Cricinfo, we are concerned
about your brand’s visibility more than
anything else and ensure optimum ROI
for your spends.
ESPN Cricinfo is the most loved, the
most followed and undeniably the most
popular cricket website in the world.
“I log into ESPN Cricinfo whenever I get the
time either at home or in the hotel to see my
scores and current standing. It’s a habit.” –
Rahul Dravid, Team India
“I get most of my data and important
statistics from ESPN Cricinfo.com. I’ve been
doing it since my teenage days” – M S Dhoni,
Captain, Team India
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2009 - Website of the year
The people’s choice awards
ESPN Cricinfo judged
the
# Best site in the sports category
# Most popular site in the sports category
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A small comparison between
ESPN Cricinfo.com and some
other cricket websites over
the last 12 months.
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Total Pageviews (Million)
ESPN Cricinfo generates close to 50% of the Pageviews generated by the all leading cricket sites put together
300
250
200
150
100
50
0
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Cricketnirvana
Cricketnext
Cricbuzz
Cricinfo
Yahoo cricket
Total Visits (000)
ESPN Cricinfo contributes to more than 50% of the total visits that come on all the Cricket sites put together
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
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Cricketnirvana
Cricketnext
Cricbuzz
Cricinfo
Yahoo cricket
Total Minutes Spent (MM)
Time spent on ESPN Cricinfo is double of Yahoo and more than 10 times of the others
This ensures a "deeper connect" for consumers on ESPN Cricinfo than a fleeting "come and go experience" on
other sites. As a media planner your choice is obvious!!
200
180
160
140
120
100
80
60
40
20
0
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Cricketnirvana
Cricketnext
Cricbuzz
Cricinfo
Yahoo cricket
Percentage-wise Pageviews
(ESPN Cricinfo v Other leading cricket sites)
This shows the depth of consumer engagement spread across content layers on ESPN Cricinfo vis-à-vis
other websites . As a brand manager your choice is obvious!!
Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana
100%
80%
60%
40%
20%
0%
Other leading cricket sites
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Cricinfo
Percentage-wise Total Visits
(ESPN Cricinfo v Other leading cricket sites)
A media campaign on ESPN Cricinfo alone gets you the majority catchment of consumers and one who is a focused, upmarket male "deeply connected and engaged" with the media experience. As a brand, this a compelling proposition!!
Other leading cricket sites include Yahoo cricket, Cricbuzz, Cricketnext and Cricket Nirvana
100%
80%
60%
40%
20%
0%
Other leading cricket sites
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Cricinfo
Daily unique visitors on ESPN Cricinfo.com
remained in the lead throughout
JAN 2009 – JAN 2010
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ESPN Cricinfo stats in
the last one year
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Traffic numbers Series-on-Series
Series / Tournament
Pageviews
Unique Users
India v SL 09
87 million
2.8 million
India v NZ 09
226 million
7.2 million
IPL 09
306 million
7 million
ICC World T20 09
132 million
4.6 million
India v WI 09
24 million
1.8 million
Compaq Cup '09
34 million
2 million
Champions' Trophy 09
91 million
3.6 million
Champions' League 09
49 million
2.3 million
Ind v Aus 09
101 million
4.7 million
Ind v SL (2009 - 2010)
306 million
9.8 million
Ind v Ban 2010
192 million
6.5 million
Ind v SA 2010
236 million
7.5 million
All figures rounded off to nearest
complete value
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ESPN Cricinfo series-wise pageviews
There is a steady consumption of content on ESPN Cricinfo thus ensuring that your brand gets to have multi-layer
engagement with ESPN Cricinfo’s users
There is the loyal ESPN Cricinfo user and also constant efflux of new consumers who discover the richness of the site
during an event and stay on. Even during key multilateral events (where new portals come up) and bilateral events
(where portal is promoted by the broadcaster), ESPN Cricinfo beats competition!!
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
-
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ESPN Cricinfo month-wise unique users
A vast majority of the unique users on other portals invariably come to
ESPN Cricinfo for a wholesome experience and to get the ‘full picture’.
*Analysis of cross visitation index show that
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
-
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The
EDGE
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ESPN CRICINFO comes from the stables of ESPN – a
multi sport, multinational and multimedia conglomerate
We know the sports fan BEST!!!
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ESPN Cricinfo – Beyond just a website
ESPN Cricinfo was created by the consumer, and till date
every little change and development is driven by them.
With close to two decades of existence, the ESPN Cricinfo
loyalty index is very high and today makes it the default
website for millions of cricket fanatics across the world.
ESPN Cricinfo has grown into an encyclopedia of cricket
data and makes it the final destination for players,
officials, selectors, statisticians, journalists, cricket
associations, cricketing boards, other websites and most
importantly - CONSUMERS
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Who does ESPN Cricinfo appeal to
ESPN Cricinfo gets the upmarket
Male audience who is invaluable
for so many brands compared to
the spread-out demographic
profile on other portals
Yes. We are Biased
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No one covers it the ESPN Cricinfo way
ESPN Cricinfo has one of the strongest multinational
presence of an editorial and coverage team,
physically present on the grounds with a passion for
covering a game from every aspect. So be it
international, domestic, club cricket or women’s
cricket - no one can cover it like we do.
Now that’s coverage to the core because we know
what users want BEST.
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Our coverage is the Best because we have
only the best to cover it
And our best includes the world’s most
respected and experienced cricketers/ ex
cricketers, cricket writers, analysts, journalists,
commentators and experts from various
countries who develop content on the site.
The opportunity for Positive Association and Brand Equity in Cricket space is
present on ESPN Cricinfo.
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Scientifically evolved MENU to expose your brand
to the online cricket consumer
ESPN CRICINFO CONTENT
Pre Event
Engagement
Previews
Analysis
Number Games
Live
Engagement
Text Commentary
Match Report
Live Blogging
Match Pictures
Match Bulletin
Ball by Ball Comments
Post Event
Engagement
Independent /
Daily Engagement
Expert
Comments
Interviews
Statistics
Match Reports
Feature Columns
Audio Podcasts
Page 2
News
Cricinfo Awards
Legends of
Cricket
Page 2
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ESPN Cricinfo – The home of cricket
Consumers might go to other portals
for news, music and entertainment.
But for cricket – they come home to
ESPNCRICINFO.COM
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CONTACT
Satyajit Roy
North Zone
+91 98105 42598
Satyen Kishan
West Zone
+91 99209 04440
[email protected]
[email protected]
Glenn Nigel
South Zone
+91 97400 97482
[email protected]
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