GIVE US SOMETHING GOOD TO EAT!

GIVE US SOMETHING
GOOD TO EAT!
It seems like every American loves Halloween. Some because it is a good excuse to let your alter
ego shine, some for that once-in-a-year chance to relive childhood, and some, let’s just be
honest, love it for the candy! We took a look at five of the most popular brands* of Halloween
candy to see who is most likely to buy those tried-and-true pillowcase fillers as well as what
snacks they are most likely to buy after the costumes are put away.
SNICKERS
1.5M
total US Households
Average age:
33.1
Chips & Dip:
Pringle’s chips
& Dean’s dip
Fast Food:
Jamba Juice
Average income:
$57,274
Cookies:
90%
Double Stuff
Oreo cookies
have children
M&M’s
1.397M
total US Households
Average age:
28.8
Chips & Dip:
Tostitos
& Cheez Whiz
Fast Food:
Wendy’s
Cookies:
Average income:
$35,037
1.523M
total US Households
Keebler Chips Deluxe
Rainbow Cookies
50.1%
have children
Average age:
33.6
REESE’S PEANUT
BUTTER CUPS
Chips & Dip:
Store Brand chips
& Pace salsa
Fast Food:
Domino’s Pizza
Average income:
$62,438
Cookies:
85.8%
Nutter Butter
have children
TWIZZLERS
1.281M
total US Households
Average age:
35.4
Chips & Dip:
Tostitos &
Heluva Good dip
Fast Food:
Popeye’s Chicken
Average income:
$47,778
Cookies:
60.2%
Keebler Chips
Deluxe Cookies
have children
SKITTLES
1.217M
total US Households
Chips & Dip:
Cheetos (no dip)
Average age:
32
Fast Food:
El Pollo Loco
Cookies:
Average income:
$44,212
84.9%
have children
*Top Halloween candy brands based on a list compiled by The Daily Press.
Neustar is the first real-time, cloud based, information services and marketing analytics
provider that enables clients to effectively promote their services and protect their brand.
Nabisco
Golden Oreo