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TABLE OF CONTENTS
Introduction ....................................................................................................................................... 1
Breakdown of Media Activity ............................................................................................................. 3
Press: Quantitative Data ............................................................................................................... 4
Radio & Television: Quantitative Data............................................................................................5
Internet Portals: Quantitative Data ............................................................................................... 6
How Much Would It Cost…? ........................................................................................................... 7
Popularity of Topics........................................................................................................................... 8
Summary.......................................................................................................................................... 10
INTRODUCTION
According to data collected by the Institute of Media Monitoring (IMM), the Copernicus Science Centre
(CSC) was featured in a total of 19,619 publications in the period from 1 January to 31 December 2014.
Publications reached an all-year high in May (2,411 in that month alone!). Such a strong media
presence resulted from the press coverage of the Science Picnic (576) and numerous accounts of visits
to the CSC published on social-networking websites (217), possibly linked to attendance at the event.
The second highest result, reported in September, is attributable to discussions on the date of opening
a new metro line to the public, including a station bearing the name of the Centre (496 publications)
and, to a lesser degree, reports about the Przemiany Festival (191).
Copernicus Science Centre: Presence in Publications in 2014
3 000
2,411
2 500
1,957
1,721
2 000
1,313
1,463
1,543
1,317
1,091
2,023
1,658
1,676
1,446
1 500
1 000
500
0
01.2014 02.2014 03.2014 04.2014 05.2014 06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014
The year 2014 therefore appears to have been very successful in terms of the CSC presence in the
media; nevertheless, such quantitative data should be treated with a certain amount of caution.
Differences between the year 2014 and previous years may have been caused by the change in the
media monitoring agency used (bringing a more sensitive system) and also by the addition of social
media data, which impacted significantly on the amount of information. Consequently, the figures for
2014 include a greater number of identified publications. We should note that have no knowledge of
what the findings for the years 2010-2013 would have looked like if a similar methodology had been
employed.
1
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC Presence in Publications: 2010-2014
3000
2500
2,382
2000
2,015
1,925
1,699
1500
1,313
1,440
1,530
1,317
1000
500
736
516
767
753
215
813
737
287
1,444
1,121
1,058
1,146
1,069 1,069
825
1,128
948
728
531
243
320
209
209
267
0
2010
1,661
1,411
842
600
475
333
1,622
2011
2012
2013
668
1,180
752
414
129
644
552
185
2014
Moreover, it is worth looking at the breakdown between all publications mentioning the name
“Copernicus Science Centre” in any context, and those publications pertaining to the Centre’s activity
per se. Media publications devoted directly to the CSC’s activity account for 21% of all publications, a
share similar to that reported in previous years. Interestingly, this share remains relatively constant
throughout the year, which is visible in a near symmetrical shift between the trend lines in the graph.
One exception was September (publications devoted to the new metro line stations).
CSC Media Presence in 2014: Relation Between All
Publications and Publications Devoted Directly to CSC
Activity
3000
2500
2000
1500
1000
500
0
2014: all publications
2014: publications devoted directly to CSC
2
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
BREAKDOWN OF MEDIA ACTIVITY
Internet portals account for the largest share of publications devoted to the CSC. Importantly, this
channel for disseminating information is characterized by the lowest share of publications devoted
directly to the Centre’s activity.
Publications in 2014 by Media Outlet
Press
Internet
Blogs
Forums
Radio
TV
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
It is worth noting growing activity in Facebook communications. These are predominantly mentions of
a personal nature (I’m standing in front of the Copernicus Centre); nevertheless, their growing intensity
is significant.
CSC Media Presence in 2014: Most Active Sources of Information
skyscrapercity.com
wyborcza.pl
plus.google.com
twitter.com
facebook.com
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
4 500
5 000
The chart below shows the most active authors of publications that mention the name CSC. However,
this does not mean that they account for the largest share of publications devoted to the Centre’s
activity per se. For instance, publications by the journalist Dariusz Bartoszewicz mention the Centre in
the context of Warsaw’s development, e.g. the extension of the metro system.
3
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC 2014: Most Active Authors
Copernicus Science Centre
Warsaw
Krzysztof Śmietana
Dariusz Bartoszewicz
0
20
40
60
80
100
120
140
PRESS: QUANTITATIVE DATA
The quantitative share of the press in communications devoted to the CSC is relatively low. We can
attribute the October peak to reports on the exhibition “Captured Mind” in local media outlets.
CSC 2014: Press Activity 1 Jan-31 Dec
200
150
100
50
0
01.2014 02.2014 03.2014 04.2014 05.2014 06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014
From the perspective of the whole of 2014, the newspaper Gazeta Wyborcza and its Warsaw
supplement hold the lead in terms of press activity. Nonetheless, we must bear in mind that the overall
number of articles also includes the aforementioned publications devoted to the metro system, other
urban issues, etc.
4
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC 2014: Most Active Press Sources
Kurier Poranny
Metro Warszawa
Super Express Warszawa
Gazeta Wyborcza
Gazeta Wyborcza Stołeczna
0
20
40
60
80
100
120
140
160
A similar situation can be observed in the ranking of authors: it is topped by journalists engaged in
coverage of urban issues, who mention the CSC chiefly in the context of urban investments, not the
Centre’s activities per se.
CSC Media Presence 2014: Most Active Authors
Jarosław Osowski
GB
Agata Sawczenko
Krzysztof Śmietana
Dariusz Bartoszewicz
0
2
4
6
8
10
12
14
16
18
20
RADIO & TELEVISION: QUANTITATIVE DATA
Radio is the most active of the traditional media platforms that report on the CNS. We can observe the
highest results in May, obviously thanks to the Science Picnic. However, it is worth noting that
traditional radio accounts for 119 out of 723 publications devoted to the event in that period, which
works out to around 16% of all publications.
CSC Media Presence 2014: Radio & Televison Activity 1 Jan-31 Dec
500
427
400
300
411
364
338
304
183
2…
318
283
192
204
127
200
100
0
01.2014 02.2014 03.2014 04.2014 05.2014 06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014
5
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC Media Presence 2014: Most Active Sources of Radio & Television Publications
Radio RMF MaXXX Warszawa
Polsat News
TVP Warszawa
PR1
PR4
0
50
100
150
200
250
CSC Media Presence 2014: Most Active Authors in Electronic Media
7
6
5
4
3
2
1
0
Paweł Gadomski
Dorota Sowa
Karolina Olszewska
Magdalena Hykawy
Grzegorz Miśtal
INTERNET PORTALS: QUANTITATIVE DATA
Like other media platforms, Internet portals show the most activity in May and September. Whereas
the peaks observed in May are attributable to the Science Picnic’s popularity, the publications in
September mention the Copernicus Science Centre chiefly as the name of a nearby, newly opened
metro station.
CSC Media Presence 2014: Publications on Web Portals in 2014
1 200
1 000
800
600
400
200
0
01.2014 02.2014 03.2014 04.2014 05.2014 06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014
6
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC Media Presence 2014: Most Active Sources of
Publications/Portals
wiadomosci.onet.pl
wiadomosci.gazeta.pl
polskieradio.pl
warszawa.gazeta.pl
wyborcza.pl
0
50
100
150
200
250
300
350
CSC Media Presence 2014: Most Active Authors on Internet
Portals
Dariusz Bartoszewicz
kopernik
Krzysztof Śmietana
Jedynka
PAP
0
50
100
150
200
250
300
350
400
450
HOW MUCH WOULD IT COST…?
Highest Advertising Value Equivalencies (AVEs) in 2014
warszawa.gazeta.pl
TVN
PR1
wyborcza.pl
Gazeta Wyborcza Stołeczna
Polsat News
TVN24
Twój Styl
Gazeta Wyborcza
TVP1
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
If we look at the publications from 2014 in terms of their monetary value, the most beneficial
collaboration would be that with TVP1, with a coverage value exceeding PLN 5 million.
7
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
POPULARITY OF TOPICS
CSC Media Presence 2014: Popularity of Topics
Science Picnic of Polish Radio & CSC
FameLab
"Captured Mind" (travelling & permanent exhibition)
Garden on the rooftop at CSC
Przemiany Festival
“After Hours” evenings for adults
Masters of Coding
"Experiment Yourself!"
Night of shooting stars at CSC
Exhibition "Microlife"
Exhibition "Accelerating Science"
Tesla Days at CSC
The educational initiative "Copernican Revolution"
Thinkatorium
Summer cinema at CSC
Family workshops
Photobooth for 3D Photos
Four-millionth visitor
Holiday offer at CSC and the Planetarium
Warsaw Health Resort
"Natural science labs" from CSC
Robotic Theatre
Search for the First Star at CSC
“Concerts under the Stars”
Attractions in the Planetarium
“Drunk Driver” exhibit
Space Days at the Planetarium
Shows at the Planetarium
Exhibition "Scent: An Invisible Code"
Procurement tenders, contracts related to CSC
Transmission of the landing of the Rosetta probe
Cold Physics Weekend at CSC
Fourth birthday of CSC
Attractions at CSC
“Around Jazz” concerts in the Planetarium
Recruitment of “explainers”
Children's Day at the Planetarium
Other
0
100
200
300
400
500
600
700
800
8
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
CSC Media Presence 2014: Category "Other"
CSC Profile
Lecture at CSC/Planetarium
Educational benches: tests at CSC
St. Nicholas's Day
PowerBox
Allergy Day
Performance "Bromba Online"
Weekend with the elements
Valentine's Day at CSC
NEO robot for autistic children
Exoskeleton at CSC
CSC car park
Education kit "Water"
Controversial exhibit “Erogenous Zones”
Number of visitors
"Urbanauts"
Comments of visitors
ESERO
CSC Labs
Discounts on annual tickets for holders of the Varsovian…
CSC opening hours on specific days
Winter holidays at CSC
Buzzz! Gallery
Gifts from CSC: Veturilo
Laser show in the Planetarium
CSC guide for children on the autistic spectrum
CSC choir
Explorers Park
LNG's collaboration with CSC
High Voltage Theatre
Chemistry Day at CSC
Training for “explainers”
Online tickets
Other
0
2
4
6
8
10
12
14
16
18
20
9
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014
SUMMARY
As in previous years, media attention focused on major events that conveyed a clear message. For that
reason, the leaders here are the Science Picnic of the Polish Radio and the Copernicus Science Centre
and FameLab, both of which also topped the list in 2013. Interestingly, the exhibition “Captured Mind”
ranked high thanks to its strong presence in local media outlets: it was featured in as many as 411
publications!
Analysis of press materials shows a clear change in the status of publications, which include in
particular short notes and mentions, while whole articles or separate programs are significantly less
frequent.
As in previous years, there is little information about individuals who might help create a more
personal relationship between the CSC and what it has to offer and its audience. We will address this
issue in a separate report.
10
COPERNICUS MEDIA PRESENCE: SUMMARY OF DATA FOR 2014