Oregon Tradeswomen, Inc.

Oregon Tradeswomen, Inc.
Connie Ashbrook, Executive Director
• At OTI since 1996
• Previously worked 17 years in the trades,
primarily as Oregon’s first female Elevator
Mechanic
• 9 years on Oregon State Apprenticeship &
Training Council
• Member Federal Advisory Committee on
Registered Apprenticeship since 2010
Our Programs
Women’s Pre-Apprenticeship
Women in Trades
Career Fair
Tradeswomen’s Leadership
OTI’s Outcomes (2014)
• 79 pre-apprenticeship graduates
• 88 graduates became employed with our help:
– 73 got their first job in the trades; they averaged
$15.18 hr.
– 13 moved up from first job to apprenticeship: average
wage $19.02/hr.
– 45 entered apprenticeship, 26 construction helpers, 8
welder/fabricators, 9 misc.
– 27 (31%) of placements were women of color: 9
Latina, 8 Asian-American, 6 African-American, and 4
Native American.
2014 Outcomes Continued
Types of Apprenticeships
•
•
•
•
•
•
•
16 Carpenter
7 Electrical
5 Laborers
3 Plumbers
3 Tree Trimmer
2 Cement Masons
2 Lineworkers
• 2 Sheet Metal
• 1 Steamfitter
• 1 Heating & Frost
Insulator
• 1 Painter
• 1 Roofer
• 1 Sign Erector
Female Participation in
Apprenticeship
Percent Female in Western Registered Apprenticeships by State
100%
80%
Regional Average = 3.7%
0%
% female
% male
2.1%
2.6%
2.7%
3.1%
3.3%
3.7%
6.2%
20%
6.6%
40%
7.2%
60%
Female Participation in
Apprenticeship
Total Registered Apprentices by Gender in Western States
40,000
750
35,000
65,899 apprentices
30,000
25,000
20,000
15,000
10,000
5,000
0
Total Males
872
Total Females
399 140
94
90
40
32
14
How we achieve results
Targeted advertising
Training & partnering with industry
Recruiting Women: Outreach
Techniques
1. Use images of women
2. Reach out with materials and messages to a wide
audience
3. Use tradeswomen from your industry as outreach
spokespeople
4. Create easy next steps that women could take after
seeing the message
5. Women need to feel welcome and feel confident that
they can succeed
6. Your desired audience needs to see the message
multiple times in order to respond
7. For employers & apprenticeship programs: Be clear
about your application process and what it takes to be
competitive.
Recruitment: Outreach Examples
Recruitment: Outreach Examples
Recruitment Planning Tool
Planning Guide for Recruiting Women for
Apprenticeship: Sample Questions
1. Begin with the end in mind: What is your goal for
recruiting women? How many women do you want to recruit for what
positions?
2. Outreach materials/electronic messages.
messages would you design?
What material and
3. Sending or posting materials.
Where would your audience view
outreach materials or electronic messages? How would your audience know
to find your electronic messages?
Note: See planning guide in your materials for other
planning questions.
Retention Techniques
1. Orientation: helps apprentices prepare for industry
expectations and culture
2. Welcoming Job Site Environment: assist your
employers in creating a respectful workplace
3. Skills Training: make sure minority and women
apprentices are learning the skills they need from
employers
4. Help for Issues or Concerns: apprentices need to
know who to go to if they experience difficulties
5. Fair Amount of Work: Make sure female
apprentices are not getting laid off sooner than
males
6. Relationships & Mentoring: Help female
apprentices receive social guidance
Thank you!