innovating for impact, advocating for change

Transcription

INNOVATING
FOR IMPACT,
ADVOCATING
FOR CHANGE
INNOVATING
FOR IMPACT,
ADVOCATING
FOR CHANGE
ANNUAL REPORT 2014
Design: John Pap
Photography: Edward Echwalu, Akira Suemori, Richard Stanley, Getty Images, AIP Foundation, Automobile
Association (AA), Automobile Association of Tanzania, Automobile Club of Portugal (ACP), Automobil Clubul
Român (ACR), Automóvil Club del Uruguay (ACU), Bosnia and Herzegovina Automobile Club (BIHAMK), Marc
Cutler, EASST, FIA, FIA Institute, G20 Australia, Global NCAP, iRAP, Japan Automobile Federation (JAF), Real
Automóvil Club de España (RACE), Riders for Health, SE4All, United Nations, Ustrední Automotoklub Ceské
Republiky (UAMK), World Bank
Infographics: The Design Surgery
Writers: Saul Billingsley, Marc Cutler, Beatrice Dumaswala, Avi Silverman
Interviews: Richard Stanley
CONTENTS
CONTENTS
FOREWORD
OVERVIEW
1
3
2015 - A YEAR OF DECISION
MOBILITY FOR 2030, DESIGNED IN 2015
THE RIGHTS OF THE CHILD
THE ROAD TO PARIS
5
7
17
23
INNOVATING FOR IMPACT
SAFE BY DESIGN
HIGH IMPACT
POLICY LEADER
CRASH MAP
31
33
35
37
39
ADVOCATING FOR CHANGE
SHOOTING FOR THE GOAL
THE SAFER FUTURE WE WANT
41
43
49
PARTNERS FOR HEALTH
CROWNING ACHIEVEMENT
RIDERS FOR HEALTH
THE 7% CHALLENGE
FORUM FOR CHILDREN
EMERGENCY RESPONSE
WALKING THE TALK
55
57
59
61
63
65
67
GLOBAL PARTNERSHIPS, LOCAL IMPACT
THE SAFETY FEDERATION
FORWARD THINKING
WALK OF HOPE
69
71
77
83
FINANCIALS AND GOVERNANCE
FINANCIAL REVIEW
ABOUT THE FIA FOUNDATION
89
91
93
2015 - A YEAR OF DECISION P5
MOBILITY FOR 2030, DESIGNED IN 2015 P7
INNOVATING FOR IMPACT P31
ADVOCATING FOR CHANGE P41
GLOBAL PARTNERSHIPS, LOCAL IMPACT P69
THE SAFETY FEDERATION P71
THE ROAD TO PARIS P23
SHOOTING FOR THE GOAL P43
WALK OF HOPE P83
INNOVATING FOR IMPACT, ADVOCATING FOR CHANGE
FOREWORD
FOREWORD
Our support for independent testing of car
crashworthiness has exposed the appalling safety
performance of some of the cars sold in India, and
resulted in the Indian Government launching its own
‘New Car Assessment Programme’. And the Global
Fuel Economy Initiative, hosted by the Foundation,
is now an ‘accelerator initiative’ in the UN’s climate
process and is advising on policy change in countries
from Mauritius to Chile.
Securing policy change, at global and national level, is
one of our central aims. The Foundation’s main policy
objective in 2014 was to build support for the inclusion
of road safety, fuel economy and air quality targets
within the UN’s ‘Post-2015’ Sustainable Development
Goals. To achieve this we have engaged closely with
the intergovernmental negotiating process, as part of
a broad coalition working to reduce the health impacts
of road transport, and have promoted the ‘MY World’
survey to raise awareness and public support. As we
prepare for the final round of negotiations, we and our
many partners have so far succeeded in securing draft
targets and support from a cluster of governments for
all three of the Foundation’s priority policy areas.
As a former automobile club Chairman I am particularly
pleased that this effort has involved close cooperation
between the Foundation, the Federation Internationale
de l’Automobile (FIA), and its – and our - member
automobile clubs. The FIA clubs have led a successful
and highly visible MY World campaign, and have
successfully brought national pressure to bear on their
own governments. In May we organised a Decade of
Action Forum in Melbourne, hosted by the Automobile
Association of Australia and the Royal Automobile Club
of Victoria. The Forum brought together governments,
institutions, NGOs and FIA automobile clubs from
across the Asia-Pacific region. It demonstrated the
combined strength of the voice of our members, and
the vital role they play in communicating realistic policy
for road safety to their own countries and to millions of
individual club members.
I am pleased to welcome you to the FIA Foundation’s
2014 Annual Report, ‘Innovating for Impact, Advocating
for Change’. It sets out the Foundation’s wide range of
activities during 2014 and looks ahead to our agenda
for 2015, which will see the culmination of important
global policy discussions. It promises to be a year of
great challenge and opportunity.
1
Our grant programme is enabling innovation in safety
and environmental programmes, from which we are
now seeing real impact. As this report highlights, our
funding for road infrastructure safety assessment is
enabling China RAP to integrate safe road design in
urban, rural and highway projects worth more than
US$ 1.5 billion.
We were honoured that HRH Prince Michael of Kent
joined us in Melbourne to present his annual ‘Decade of
Action Award’ to the State Government of Victoria, in
recognition of the leadership and innovative spirit with
which Victoria is tackling road traffic injuries. It is a state
that has embraced the ‘Safe System’ approach, and
despite great success in improving road safety over many
years shows no complacency, constantly striving to do
more to keep its citizens safe on the roads. The Foundation
is now working as part of a group of governments and
organisations convened by the International Transport
Forum to encourage more countries and authorities to
adopt the Safe System approach.
The Foundation is a leading funder of technical
research and practical training designed to keep
participants and spectators in motor sport safe.
Working through the FIA Institute for Motor Sport
Safety and Sustainability, our support has played a
critical role in improving safety across the FIA’s main
championships. But good is never good enough, and
there is no room for complacency in motor sport
safety. Our guiding philosophy for the race track or
the rally circuit, as for the road, is ‘Vision Zero’ – one
death or serious injury is one too many. Professor
Sid Watkins was one of the leading pioneers of this
philosophy in Formula One, a man who cared deeply
about the safety of all the drivers under his charge.
To recognise his role and his life, and to keep his
dedication to health alive in future generations, I am
pleased to have been able to join with Jean Todt, the
President of the FIA, and Professor Gerard Saillant,
President of the FIA Institute, in establishing the ‘Sid
Watkins Scholarship’, a motor sport safety research
prize that will promote the highest levels of safety in
future.
In January 2014, after a three month search
conducted by professional advisors, Saul Billingsley
was appointed Director General of the Foundation
with the unanimous approval of the Board. Saul has
settled into the role with conspicuous success, and is
already making his own mark on the quality and the
ethos of our work. He leads a highly motivated, hardworking and talented team, and once again I thank
them all.
I am also very grateful to my fellow trustees for
their encouragement and involvement throughout
the year. December 2014 will see the retirement of
three long-standing trustees: Max Mosley, Carlos
Macaya and Boris Perko, each of whom has made
a huge contribution to the work of the Foundation
over a number of years. Both Max and Carlos were
founder members of the Board when the Foundation
was established in 2001. Without Max’s vision
and leadership as the then President of the FIA
the Foundation would never have come into being,
and Carlos served with great distinction as my
predecessor as Chairman. I salute and applaud all
three of them.
Tim Keown
Chairman
2
OVERVIEW
OVERVIEW
For all of us who care about sustainable mobility, 2015
is a crucial year.
The world is approaching a crossroads where three
global policy processes will intersect. The ‘Post-2015’
Sustainable Development Goals will be decided; the
mid-term review of the UN Decade of Action for Road
Safety will be held; and the Paris Climate Summit
will attempt to forge a new global effort to reduce
greenhouse gas emissions.
For the FIA Foundation, charged with a charitable
mission to protect human life and the natural
environment, this is an important moment. If we can
make our contribution towards securing new political
commitment for sustainable mobility - for the ideal
that our transport systems should be safe, clean, fair
and green -then we can all move on from this 2015
intersection in the right direction.
At the core of the Foundation’s approach is the
funding and testing of innovative solutions that
deliver measurable impact. Supporting consumer
crash tests of cars; rating the safety of road
infrastructure for all users: pedestrians, cyclists,
motorcyclists and vehicle occupants; helping to
eliminate leaded fuel; supporting automobile clubs
to advocate for road safety; promoting fuel economy
and non-motorised transport as part of the fight
against climate change; funding the FIA’s ‘Action
for Road Safety’ campaign at F1 races around the
world – these are some of the initiatives we enable
through our philanthropic funding programme. And
we are using this programmatic work, the evidencebased solutions that are being developed, the
personal stories and the project case-studies that
we encounter in communities around the world, to
support advocacy messages for ourselves and many
partners.
As we approach November’s Decade of Action for
Road Safety conference in Brazil, the interventions
the Foundation is supporting can help to define a
manifesto for renewing momentum and delivering
action: the 10% of highest risk roads should have a
minimum three star International Road Assessment
Programme safety rating; all new cars should meet
at least the minimum UN safety regulations for
crashworthiness; Electronic Stability Control should
be included as standard in all new cars; every country
should legislate for and enforce universal seat belt
use and motorcycle helmet use, and should have zero
tolerance for drink driving; school buses should have
proper seatbelts for every child; and cities should
adopt speed limits that protect pedestrians and
cyclists.
3
In the environmental sphere, too, our programmatic
activity leads our advocacy for change. I had the
honour to speak in the UN General Assembly hall
during the 2014 Climate Summit, highlighting the
important work of the Foundation-hosted Global Fuel
Economy Initiative (GFEI) which strives to put car fuel
efficiency on a more sustainable track by advising and
supporting governments to develop and implement
regulatory and fiscal strategies. But designing cars
and propulsion systems to use less fuel is only a part
of the answer: tackling climate change and ensuring
a sustainable future will require changes to the way
we plan our lives, our cities and how we move, not
least to reduce car dependence. So the Foundation is
also working to support initiatives that promote and
enable zero-carbon mobility: cycling and walking.
This can make such an important contribution,
particularly to protecting children and adolescents
- reducing the toll of death and injury amongst our
young people on the road - and encouraging them
to see two feet or two bicycle wheels as the natural
and healthy way to get around and explore their
independence.
To advocate for children in 2015, the Foundation is
supporting the ‘Save Kids Lives’ campaign. Running
through the third UN Global Road Safety Week in May
and beyond, the campaign will focus attention on the
benefits of the Safe System approach to road safety
for both children and adults, and will demand a far
greater level of commitment to action from political
leaders. Through our grant funding the Foundation is
supporting the global communication of the campaign
by the World Health Organization and the UN Road
Safety Collaboration, we will be enabling many FIA
automobile clubs to campaign at a country level and,
through private sector donations to our Road Safety
Fund, supporting a wider network of road safety
NGOs.
As this Annual Report shows, the Foundation is
fortunate to have strong, expert and highly capable
partners who have real passion and ambition to
change the world for the better. I look forward to us
continuing our work together and making real progress
in 2015.
Saul Billingsley
Director General
4
2015 –
A YEAR OF
DECISION
Important global policy decisions on
sustainable development, road safety and
climate change will be agreed in 2015
MOBILITY FOR 2030,
DESIGNED IN 2015
ROAD SAFETY AIR QUALITY FAIR MOBILITY FUEL EFFICIENCY
In 2015 we can
influence future
mobility design, safety
and environmental
performance, and our
children’s quality of life.
7
How will we move in 2030? It doesn’t have to be a
passive question. We can influence the design of our
cities, the nature of our transport services, the safety
and environmental performance of our vehicles, and
the quality and quantity of life our children will enjoy.
And we have an important opportunity to influence it
right now, in 2015.
Our mobility is constantly evolving, powered by new
technologies or responding to new demands. But two
trends are clear. The industrialised world has reached
something of a plateau, characterised by a mature
and stable motor vehicle market, with policies in place
that are reducing road traffic fatalities and improving
fuel efficiency, and – while recognising the immense
and defining contribution made by the motor car
to modern life - a growing consensus on the need
to re-balance or reverse decisions taken between
the 1950s and 1980s which locked in excessive car
dependency. On the other hand, emerging economies,
including giants like Brazil, China, India and Indonesia,
are experiencing rapid motorisation and urbanisation,
rising numbers of road deaths, and dysfunctional
traffic congestion which contributes to often appalling
air pollution.
8
We must not tolerate
road transport
systems that kill
and maim on a daily,
sometimes hourly,
basis.
Both trends demand action. High income countries
can resist complacency and drive down road fatalities
further by adopting the ‘Safe System’ approach to road
safety, refusing to tolerate road transport systems
that kill and maim on a daily, sometimes hourly, basis.
They can do much more to accelerate fuel efficiency
improvements and tackle emissions through tax
incentives and industrial policy, and can invest in
greener transport options, including supporting a
cycling revolution. Emerging countries can also face
up to their epidemic levels of road injury by embracing
the philosophy and logic of the Safe System, in the
first instance by using safer infrastructure design
and speed management to reduce conflict between
motorised and vulnerable road users. Before
the current endless stream of new cars entering
overcrowded roads becomes an unstoppable flood,
policymakers can insist on high environmental and
safety standards for vehicles, and invest seriously and
at scale in alternative modes of transport to avoid high
carbon, car dependent, societies.
2015 is a vital year for making the right choices. This
is a year that will see the culmination of debate on
the post-2015 global agenda, with the agreement of
new universal Sustainable Development Goals (SDGs)
that will set priorities until 2030. It is a year that will
mark the mid-point in the UN Decade of Action for
Road Safety, with an international conference in Brazil
to review progress - and the lack of it - and to try
to build new momentum. And it is a year which will
culminate, in December, with the Paris Climate Change
Summit, the 21st ‘Conference of Parties’, where a new
9
and stronger global response to the existential threat
posed by man-made climate change must be forged.
The FIA Foundation is closely engaged in these
debates. Through our ‘Safe, Clean, Fair & Green’ policy
agenda, and through the innovative programmes
we are supporting with partners around the world,
the Foundation is working to influence and make
real changes in mobility policy. The Foundation’s
overarching objective is to restore the human
dimension to transport policy, to encourage the design
of transport systems that put the most vulnerable
people first and support wider environmental and
health goals.
How are we putting these objectives into action?
By closely aligning our grant programme with
our advocacy to show the benefits of investing in
safety and the environment, and to highlight the
consequences of delay. The Foundation’s support
for transparent rating programmes for family cars
(Global NCAP – the Global New Car Assessment
Programme) and for road infrastructure (iRAP –
the International Road Assessment Programme)
is shaking up the way both are designed and
challenging the ‘business as usual’ approach which
has resulted in millions of unnecessary and avoidable
deaths and injuries.
In Latin America, ASEAN and India our support for
independent car crash tests is shining a harsh and
unforgiving light on the quality of some products
offered by car manufacturers, exposing vehicle
standards that are sometimes twenty years behind
those required in the European Union and the United
States, and questioning the morality and economics
of a ‘race to the bottom’ in emerging markets. While
the poor safety performance of a car like India’s Tata
Nano may take the headlines it is far from alone in
scoring zero stars in our safety tests, a shameful
result shared by many other cars, including some
produced by major American, Japanese and European
manufacturers. Yet the work of Global NCAP and its
regional sister programmes is also demonstrating that
rapid improvement is possible. Latin America and
the ASEAN region are now producing home-grown
four and five star cars, and consumer demand for
clear safety information is growing. This needs to be
matched with effective government regulation, and
ambition to require proven safety technologies such as
Electronic Stability Control.
10
The road infrastructure safety rating by iRAP, combined
with our ‘Make Roads Safe’ advocacy campaigning, has
prompted changes in practice by some governments
and multilateral development banks which for too long
tolerated increased road casualties as a necessary
consequence of road ‘upgrading’ and economic
development. It is now at last being recognised
that introducing higher speed traffic without taking
appropriate measures to protect all road users is a
sure-fire recipe for killing. The appalling neglect of
pedestrians in particular has been highlighted by iRAP’s
work. Surveys conducted by the charity in developing
countries have found that more than four-fifths of roads
used by pedestrians, where traffic is travelling at speeds
of more than 40kph, have no pavements or footpaths.
How can this be accepted? Of course it can’t be. There
is a fundamental equity issue, a human rights issue,
about how we share the road and design space to
ensure safe and fair mobility for all. Getting this wrong
is, for some people, an issue of life or death. For many
millions more a lack of acceptable and accessible
mobility is a barrier to education or employment,
a threat to health, or a frightening and unpleasant
journey to school, work or the shops, experienced
daily. It is also economically inefficient. As Andrew
Steer, President of the World Resources Institute,
tells us: “Many cities in the world are losing 10% of
their city incomes due to congestion. They are losing
another 6 – 8% of their city incomes through health
effects of pollution and then tragically through road
accidents and deaths which shouldn’t be judged by
loss of income, but if you do put a monetary value on
it, in some cities that is 2 – 4%. So already before they
have even started, the way we are doing business at
the moment is dragging down their economy by 20%.”
Improving access to mobility for pedestrians
and cyclists, and promoting a more rational and
efficient use of urban space is the motivation
of the Foundation’s ‘Share the Road’ initiative in
partnership with the UN Environment Programme.
It also motivates our work supporting low cost road
infrastructure fixes around schools to enable children
to make the journey to and from school safely. In East
Africa this has resulted in non-motorised transport
policies, including requirements for footpaths, cycleways and safety audits, now being integrated into
policy in Kenya and Uganda. In Kampala, Share the
Road is part of a coalition including UN HABITAT,
whose Executive Director, Joan Clos, himself a
former city mayor, argues for “a strategic approach
to urbanisation. Transport goes together with street
design, we cannot have good transport without good
street design.” In Tanzania, the Foundation is working
with partners including injury prevention NGO Amend,
11
the US Centers for Disease Control, John Hopkins
University and the Automobile Association of Tanzania
to test the concept of school hubs for generating road
safety within communities.
There is an urgency to all of this work. Delay is measured
in lives. Take road infrastructure. iRAP estimates that
improving a road by one star rating halves the fatal crash
risk. Improve by another star, and halve the risk again. So
when governments fail to implement the conclusions of
road safety assessments, or when development banks
mire accountability measures – like requiring a minimum
three-star standard for high risk roads - in bureaucratic
red-tape, real solutions that can save real lives aren’t
delivered. The same is true in tackling vehicle emissions
to improve air quality. For example, research by our
partner the International Council on Clean Transportation
shows that each year of delay in implementing proposed
low-sulphur limits and emissions standards in India will
cost at least 13,000 lives.
So in this year of decision, 2015, against the backdrop
of rapid motorisation and massive investment in
transport infrastructure, there must be urgency to make
the right choices and to expedite their implementation.
As the Paris Climate Summit comes closer the political
focus on real action to cut CO2 emissions is acute.
The Global Fuel Economy Programme, hosted by the
Foundation, is one ‘accelerator’ initiative highlighted
by the UN because it is based on realistic targets and
achievable outcomes and could make a big impact
if deployed quickly enough. In an interview with the
Foundation, UNEP’s Executive Director Achim Steiner
stresses the urgency: “Our challenge is now to also
involve developing nations because two thirds of the
worlds’ fleet of vehicles will very soon be in the global
south, the developing economies. That is where a lot of
attention is now being put to work with governments to
assist vehicle manufacturers and the fuel industry to try
and achieve the kind of improvement in fuel efficiency
that I think will be a tremendous breakthrough from a
health perspective, from a consumer perspective, but
also from a climate change perspective.”
There must also be greater urgency on the agenda
for ministers gathering in Brasilia in November 2015
for the mid-term review of the Decade of Action for
Road Safety. There will be awkward questions for
governments, for multilateral institutions, and for the
private sector, none of whom have yet matched rhetoric
with a commensurate response, while deaths in most
developing countries continue to climb. Is it really a
Decade of Action, or just more Delay and Inaction? At
stake are five million lives, the number of people who,
according to the World Bank and the Commission for
Global Road Safety, will still be alive in 2020 if the target
12
In this pivotal year
we must secure safe,
clean, fair & green
mobility for all.
is achieved. We will have a better idea of progress when
the World Health Organization releases its 2015 Global
Status Report on Road Safety (updating from the 2010
baseline published in its 2013 report) later in the year.
As one of the original parents of the Decade of Action,
the Foundation is working hard for its success, but
must also be clear-eyed and critical of the Decade’s
shortcomings. While there have been many encouraging
signs of national and regional activity generated at least
in part in response to the Decade (the Global Plan is
regularly cited by governments as an inspiration for
national strategies), the overall momentum we hoped
for has so far not been forthcoming. All those with a
stake in road safety must do more. But the Decade is
providing an important platform for building a consensus
for a post-2015 development target on road safety, and
13
many of the indicators and targets included in the Global
Plan are also informing the post-2015 debate. The Brazil
High Level Conference will therefore have an important
dual role: to review achievements, and to rally for a
renewed effort in the context of the SDGs.
So 2015 is a critical year for securing new momentum
for road safety. The Foundation is co-funding,
and joining with many partners to launch, the
#SaveKidsLives campaign (www.savekidslives2015.
org) as our main advocacy initiative to promote road
traffic injury prevention, placing our collective duty
to protect children at the heart of the argument. We
continue to urge support for an SDG road safety target,
and will encourage pledges of support for five key
policy objectives, covering road infrastructure, vehicle
safety, speed management, motorcycle helmets and
seat belts, which can and should be delivered globally
by 2020 and will significantly contribute to driving
down casualties. Because catalytic funding is vital
to enable regional initiatives and develop national
ownership, the Foundation is working closely with the
FIA to make the case for a transformational increase in
private sector and philanthropic donor funding, and for
an effective strategic global fund to direct this support.
This is the agenda, and these are the choices, for 2015.
We can take great steps in advancing action on fuel
efficiency, on air quality, on a more sustainable and
equitable approach to transport and urban planning,
and for safer roads. This is the opportunity: an almost
unprecedented alignment of global policy initiatives in
one pivotal year, to secure safe, clean, fair and green
mobility for all.
14
TRANSPORT
AND HEALTH
ROAD FATALITY
INCREASED
66%
INCREASE
WHY POST-2015 ACTION ON ROAD SAFETY AND AIR POLLUTION MATTERS
From 1990-2010, becoming a major
health burden in developing countries.
NO.1
KILLER
SOUTH
EA
ST
AS
I
33%
failed air quality
tests in 2009.
JAKARTA
AND CAIRO
IO
N
AIR POLLUTION LEVEL
WITH LOW AIR
T
LU
L
PO
WITH HIGH AIR P
IO
UT
O LL
N
AN ADDITIONAL
1.5 BN PEOPLE
the number of extra
people benefiting from
a post-2015 urban air
pollution target.
CEN
TRAL AMERICA
15-20% higher
mortality rate in cities
with high level of air
pollution.
OF MAJOR
CHINESE
CITIES
WHO AIR
POLLUTION
GUIDELINE
33%
INCREASE
70-90%
ONLY 15% OF COUNTRIES
HAVE LAWS FOR ALL OF THESE
Speeding
A
IC
R
AF
T
S
WE
Drink
driving
Helmets
Child
Seatbelts
restraints
84%
2-3 TIMES MORE
THAN WHO
GUIDELINE
of harmful
pollutants
causing
deaths are
from gasoline
powered cars.
a year making it a
leading cause of
disability.
of 15-29
year olds
globally.
A
MORTALITY
RATE IN CITIES
78.2m
INJURIES
112%
INCREASE
90%
of iRAP
surveyed
roads in
developing
countries
with no
pedestrian
footpath.
of road
traffic
fatalities
occur in low
and middle
income
countries.
(Source: IHME, Global Burden of Disease 2010).
15
16
THE RIGHTS OF
THE CHILD
ROAD SAFETY
500 children die every
day on the world’s
roads. Young lives,
whole futures, are
wrecked. We can
prevent this.
17
What did eight year old Jenipher Pelezi expect or hope
for from her day when she stepped from her home,
schoolbag in hand? Certainly not to end it lying in a
hospital trauma ward, her life fading away. Hit by a
speeding truck on her way home from school, this little
girl died before her parents could reach her bedside.
Jenipher’s is a tragic, but not an unusual, story. Every
day 500 children are killed on the world’s roads, at
least another 500 are permanently disabled. Many
thousands more are injured, some seriously. At least a
million children are estimated to miss some education
every year through injury in a traffic crash. Many
more – uncounted – miss schooling as a result of injury
to a parent or other breadwinner. Young lives, whole
futures, are wrecked hourly.
18
LISTEN TO THE CHILDREN
Kevin Watkins, Executive Director of the Overseas
Development Institute, one of the world’s foremost
development charities and think-tanks, visited the
work of our grant partner Amend in Dar es Salaam,
Tanzania, and met the bereaved parents of Jenipher
Pelezi. He talked to the FIA Foundation about the need
for international and government action to make the
journey to school safe.
“We’re here in Mianzini Primary School near Dar es
Salaam. It has around 1,800 pupils aged between
4 and 14. Every day these pupils have to walk up to
2km to get to this school. Until two years ago the
roads outside the school were just dirt tracks. They’ve
recently put in a metalled road and in the last two
years, as a direct consequence of that road enabling
cars to travel at higher speeds, one child has died –
and we’ve spoken to the parents of that child, one child
has been crippled for life and three other children have
faced serious injuries. And when you talk to children
here all of them have this fear of the journey from
home to school. This school is really a microcosm of
what is happening across Africa and across the world.
There are millions of children every day who are taking
this very dangerous journey from home to school.”
“If you ask a child in this school, or any school around
the world, what you need to do about road safety they
give you a very straight answer. They’ll tell you that
what they need is an overpass so they don’t have to
cross a six lane highway, they’ll tell you they want speed
Kevin Watkins talks with a traffic trauma surgeon in Dar es Salaam
bumps so that cars don’t travel at speed in excess of
50km/h outside a school with 1,800 children. And
they’ll tell you the investments that need to be put in
place a pretty small relative to the number of lives that
you can save. My great wish is that transport ministers
and road engineers and the people who are advising the
presidents of the great multinational development banks
would spend more time talking to children and less time
reflecting on the intricacies of cost-benefit analysis.
If we had that interaction between children and the
expert community, I can’t help thinking that we would
have safer roads and a lot less nonsense spoken about
the challenges we have to face if we are to achieve this
target of halving road traffic deaths by 2030.”
This should not be happening. It certainly should not
be happening to the extent it is. Children have legal
rights that should prevent the risk of death and injury –
violence – at the hands of adults on the road.
and child health. Now, on the twenty-fifth anniversary
of the Convention, the FIA Foundation is helping to
bring together a new coalition to call on governments
to do more to keep children safe on the road.
The rights of children to protection from physical harm
and to a safe environment are written into the UN
Convention on the Rights of the Child, a human rights
treaty ratified by almost every country in the world.
Government signatories have a legal duty to meet their
obligations under the Convention, including several
Articles which specifically relate to injury prevention
The coalition is forming the #SaveKidsLives campaign,
launched by the UN Road Safety Collaboration to
advocate for road safety during 2015 and beyond.
#SaveKidsLives is informed by the priorities of
children, and gives voice to their concerns, as Justin
Forsyth, CEO of Save the Children UK points out: “It
is an issue that many children bring up when you talk
19
to them. Children raise it themselves, because they
worry, they are scared to walk along the road in the
dusk, back from school or they are scared to go to the
health clinic or to go and collect water. They know the
risks, they have had many near misses before one of
their friends or their brother or sister gets injured in a
traffic accident. So this is an issue that children care
dearly about and they want action on. And we can take
action.”
The campaign is also bringing prominence to the
issue of child rights in relation to road safety at a
critical time. In May 2015 the UN holds a ‘Global
Road Safety Week’ focused on child safety on the
roads. In September the new global Sustainable
Development Goals will be finalised, with a target
for road fatality reduction very much on the agenda.
And in November the Government of Brazil will host
a High Level Conference on road safety, bringing
together government ministers from across the world
to review the progress of the UN Decade of Action for
Road Safety 2011-2020 and to re-double efforts for
the second half of the decade and for action to tackle
road traffic deaths within the post-2015 development
agenda.
The Convention on the
Rights of the Child
The Convention
on the Rights of
the Child includes
requirements of
governments that
should, in the
context of road
safety, provide legal
protection and
an accountability
framework for
children against
road injury.
ARTICLE 3 requires
Jim Grant, UNICEF Director, speaks at
that “States Parties
launch of the Convention in 1989
undertake to
ensure the child
such protection and care as is necessary for his or her
well-being...and, to this end, shall take all appropriate
legislative and administrative measures”.
ARTICLE 6 recognises “that every child has the
inherent right to life” and requires signatories to
“ensure to the maximum extent possible the survival
and development of the child”.
ARTICLE 19 declares that “States Parties shall take
all appropriate legislative, administrative, social and
educational measures to protect the child from all
forms of physical or mental violence, injury or abuse,
neglect or negligent treatment...”
For Plan International, a child-rights NGO working
around the world to tackle poverty and child labour,
and to improve girls’ opportunities and access to
education, road safety is a growing concern. As Plan’s
CEO, Nigel Chapman, tells us: “One of the key issues
we face is the preventable number of deaths and
accidents that harm and maim young people on their
way to school, going about their normal life. It is such
a tragedy, it is such a waste and it is so preventable.
What the evidence shows us is that it is the poorest
children in the poorest parts of the world who pay the
biggest price in terms of death and injury from road
accidents. And the tragedy for me is two-fold. First
ARTICLE 24 recognises “the right of the child to
the enjoyment of the highest attainable standard of
health... States Parties shall pursue full implementation
of this right and, in particular, shall take appropriate
measures...to diminish infant and child mortality...”
Article 24 goes on to require signatories to take
“appropriate measures” to “ensure that all segments
of society, in particular parents and children, are
informed, have access to education and are supported
in the use of basic knowledge of [a number of key
child health measures including]...the prevention of
accidents...”
(Source: UN Convention on the Rights of the Child, United Nations
General Assembly resolution 44/25 of Nov 20 1989).
20
of all it is a tragedy for them and for their families, a
massively dramatic experience. But secondly I think
of all the potential that is wasted and these societies
need these young people to grow up to be active
citizens, to be contributing economically to the future
of that society. So that is why I am so enthusiastic
about the Save Kids Lives campaign, I think it is really
important, it is about protecting young people in the
widest sense of the word and that is why we should
support it in the years and months ahead”.
For the FIA Foundation the new #SaveKidsLives
campaign builds on the agenda established with
our ‘Long Short Walk’, which in 2013 mobilised
hundreds of organisations and tens of thousands
of people to march for pedestrian and child rights
and a road safety target in the post-2015 goals.
And these advocacy initiatives are firmly rooted in
the Foundation’s programmatic work, supporting
partners implementing child safety projects,
building the evidence of what works and can be
taken to scale. For example, surveys of thousands
of kilometres of streets and highways in developing
countries by the International Road Assessment
Programme (iRAP) showed how very little protection
is provided for pedestrians, including children.
Advocacy for legislative change by Fundacion
Gonzalo Rodriguez led to new laws on school bus
seatbelts in Uruguay. Government action to require
motorcycle helmets for children in Vietnam and
Cambodia has resulted from advocacy pressure and
practical leadership by the Asia Injury Prevention
(AIP) Foundation. In many countries FIA member
clubs are trusted partners for police and government
in developing child safety interventions, supported by
the Foundation’s grant programme.
The FIA Foundation is also playing an innovative role in
using donor funding to blend together the expertise of
road safety NGOs with the powerful global voice and
reach of major children’s organisations. In Thailand, for
example, the Foundation is partnering with Save the
Children and long-time collaborator AIP Foundation to
develop an initiative to encourage use of motorcycle
helmets by children travelling to school as passengers
on the family motorcycle. Seven children lose their
lives in road crashes every day in Thailand, and only
seven percent of child passengers wear crash helmets,
something the ‘7%’ campaign, launched in November
2014, aims to change.
Carolyn Miles, CEO of Save the Children USA,
explains: “Save the Children works on the idea that
we want children to survive and we want children
to thrive and so a lot of our work around health for
example is making sure that kids get to their fifth
21
www.SaveKidsLives2015.org
Child Declaration
for Road Safety
Why are thousands of children killed
and injured on the roads around the
world every single day? Because not
enough is being done. You, our
leaders, need to listen and act.
birthday. But if that happens and then children are
killed in a motorcycle accident or in a car accident,
then obviously all that work that we have done to save
that child is for nought and they will not able to thrive.
So these are all really important things that come
together for Save the Children.”
Save the Children is being joined by other major
children’s agencies such as UNICEF and Plan
International, in starting to recognise the link between
road safety, access to education and development.
There is a growing awareness of the importance of
road safety in a world where trends of development
and motorisation raise an ever greater need to
guarantee the protection of children and to uphold
child rights. It is here that the FIA Foundation’s ‘Safe
School’ approach is gaining traction. This emphasises
the school as a community hub, a bridgehead for
building road safety awareness and action with
physical improvements to school routes combined
with outreach to community leaders, enforcement
agencies and local road authorities. And it provides
a focal point to ensure that children are kept safe.
As UNICEF’s Executive Director, Anthony Lake says:
“Seventy per cent of the world’s people are going
to live in cities by 2050. The pace of urbanisation
is outrunning the planning for urban areas. Now of
course that includes sanitation, it includes open spaces
for children to play and feel safe, but it definitely also
should include road safety and something as simple as
sidewalks, which would save so many lives…we need
to make sure that the schools themselves are safe but
that the routes to the schools are safe as well.”
We are children. In the future we
may have a say, but right now it’s up
to you to help us. Action needs to be
taken as soon as possible or many
children won’t have the chance to
grow old enough to have their voices
heard.
And here’s where you, our leaders
and other adults can help us, by
joining this call for action to make
sure all children can travel in safety.
We all deserve a safe journey to and
from school. Roads must be made
safe to allow children to walk to
school. We want safe footpaths and
cycle paths, we want road bumps to
slow the traffic, and we want safe
crossings so that we can get an
education without fear or injury.
We call for all vehicles carrying
children, anywhere and everywhere
in the world, to be safe. All cars and
buses should have seatbelts. When
children ride with adults on
motorcycles and scooters, they must
have helmets that can protect them.
We know that wearing a helmet or
putting on a seatbelt can save lives.
Drinking and driving is dangerous.
Speeding is dangerous. People who
care about children should not do
these things, no one should. The
police should do more to protect us
and stop people who speed or drink
and drive. We must be kept safe all
the time - when we’re out with our
families, when we’re going to play or
to school.
Laws must be made, voices must be
heard, and there must be action to
ensure safe roads for all children, all
over the world.
So we call on you, the world’s
leaders, to include action against
road deaths in the new goals for
global development. Wherever we
live, we want and expect road safety
for our friends, our families and
ourselves.
We are only children and our voices
aren’t always heard. So we need you
to help us by taking action. If you
provide us with safe roads now, we
can and will set a good example for
generations to come. Please listen
and act. Save Kids Lives.
with road safety
22
THE ROAD
TO PARIS
FUEL EFFICIENCY
As the world prepares
for the Paris 2015
Climate Summit, fuel
efficiency will be a vital
component.
As the world looks to a new era of sustainable
development, the question of how we use energy has
emerged as a major priority for policy makers. Kandeh
Yumkella has been appointed by United Nations
Secretary General Ban Ki-moon to lead the global
agenda on sustainable energy, as CEO of Sustainable
Energy for All. Writing for the FIA Foundation, he
explains why energy efficiency, and the Global
Fuel Economy Initiative in particular, is so vital for
sustainable development and the future of the
planet.
“Efficiency is by no means a new concept. In days gone
by, we’d call it ‘being thrifty’, maximising the benefits
while reducing the costs. Older generations who lived
through the tough times, wars or economic depressions
would readily talk about the many ways they were
‘efficient’ with the meagre resources available.
23
Kandeh Yumkella speaks at the 2014 Climate Summit
24
The global vehicle
fleet can save $2
trillion in unused fuel
over the next decade.
Chair of the IPCC Rajendra Pachauri with Sheila Watson, Environment
Director, FIA Foundation
Ligia Nonronha, UNEP, speaks at GFEI’s symposium in Paris
President of the World Bank Jim Yong Kim at the UN Summit
Economists like to call it ‘resource efficiency, ‘energy
efficiency,’ or even ‘productivity.’ Either way, it means
doing more with less and it is an approach that can be
a real game changer for climate protection and for the
future development agenda of our planet.
The International Energy Agency has reported that
overall, the global economy could be $18 trillion
better off by 2035 if we adopted energy efficiency
as a ‘first choice’ for new energy supplies. This could
mean a huge step forward for our approach to climate
change. Targeted energy efficiency measures could
deliver close to 50 percent of the emissions reductions
required to limit global warming to 2 degrees Celsius
by 2020 – a threshold that climate scientists warn
should not be breached if our societies and economies
are to avoid serious harm from a rapidly changing
climate.
At the Sustainable Energy for All Initiative, we’re
working with our partners to give everyone, worldwide,
access to clean and modern forms of energy by
improving the way we use energy and doubling the
use of renewable sources of energy. But it is the
improvement in the way we use energy -- energy
efficiency -- that is the real goldmine. If we can double
our energy efficiency by 2030, a major objective of the
Initiative, we can greatly reduce the threat of severe
climate change, improve our environment, and save
trillions of dollars.
25
This is where the Global Fuel Economy Initiative,
coordinated by the FIA Foundation, along with major
partners such as the UN Environment Programme
and the International Energy Agency, is making a vital
Kandeh Yumkella with UN Secretary General Ban Ki-moon at a Sustainable Energy for All event
contribution. The GFEI is working with us as a key part
of our Global Energy Efficiency Accelerator Platform.
Energy efficiency in transport, as represented by the
GFEI, is one of the five sectors on the platform which
shape our daily lives. Alongside vehicle fuel economy
we want to see energy efficiency improved across
buildings, lighting, appliances and district energy
systems.
Accelerating energy efficiency in these five sectors
will harness multiple benefits. The platform is not
only about cutting greenhouse gases, but also about
reducing environmental pollution, promoting social
and economic development, increasing productivity
and improving health and well-being. Improvements
in all these areas can bring staggering benefits. A shift
to efficient refrigerators could reduce global electricity
consumption by more than 275 terawatt-hours per
year – equivalent to the electricity needs of Australia
– and save us $40 billion on electricity bills. And as
the GFEI has outlined, the move towards doubling fuel
efficiency of the global vehicle fleet can save $2 trillion
over the next decade alone and eventually more than 6
billion barrels of oil a year.
The GFEI is a prime example of what we aim to
achieve on energy efficiency. We really need to
push the envelope, and move towards far improved
efficiency right away. Business as usual is not
acceptable. Current and planned energy efficiency
policies harness merely a third of the economically
viable energy efficiency potential. The GFEI is already
showing how we can make progress. It’s an example
of what can be achieved by focusing resources and
26
expertise on technical assistance, mutual support
and collaboration. And it has led the way by bringing
together OECD and emerging countries, the private
sector, international agencies and civil society to
achieve a paradigm shift on fuel economy.
Must low income
countries choose
between importing
fuels or importing
medicines?
The need to act urgently is clear. The world is on an
unsustainable path regarding oil use and its related
environmental impacts such as CO2 emissions.
Transportation is a key contributor to this problem.
About half the world’s oil is used in transport and
oil accounts for about 95% of transport fuel use.
We face a near tripling of the number of cars on
the planet over the next decades, the vast bulk in
emerging economies. Vibrant transport systems
are critical to economic development and healthy
functioning of society. The question is how to deliver
needed transport services while cutting the negative
impacts of pollution, congestion, energy and resource
depletion, and the environmental damage which will
follow?
incredibly hard choices for any Minister to make. Fuel
economy for us was quite literally a matter of life and
death.
GFEI provides a way forward working with countries
and partners on a range of solutions from fuel
economy standards, to fuel taxation policies, labelling
and consumer information, and industry reporting.
Around the world, progress is being made. Many
developed countries have been working to improve
their fuel economy over a number of years introducing
standards and taxes, and working with industry to
develop vehicle technologies. But with the work of
the GFEI, there are also signs of improvement in
middle and lower income countries too. For example,
in Georgia a national fuel economy improvement
plan is underway with a range of actions including
the introduction of fuel quality standards, used
vehicle import restrictions, and a CO2 based
vehicle ownership tax. Chile is working with GFEI
to incentivise the purchase of hybrid vehicles and
introduce a fuel economy labelling system. And
Mauritius has developed an innovative ‘fee-bate’
system based on vehicles’ CO2 emissions. Many
countries are taking important steps forward, but of
course there is much more to be done.
For developing countries energy efficiency means that
if your demand for energy products goes down, you
have savings to focus on the priorities for development.
And for all countries, the energy and costs we save with
greater efficiency can be used to improve the quality of
life and to benefit society. This is our vision for the future
– the results of dramatically improved fuel economy
globally, contributing to a doubling of energy efficiency
worldwide which can then bring immense benefits.
Throughout 2015, and going forward to the major
global summits such as the International Climate
Conference in Paris at the end of the year, we are
sending a clear message of the opportunity and the
possibilities. We will be working with the leading
initiatives such as the GFEI, to shine a light, pointing
to the steps that need to be taken. At the UN Climate
Summit of 2014, the GFEI and FIA Foundation issued a
strong rallying cry, emphasising that in many cases we
have the technologies at our fingertips, what we need
is the resources to support countries as they develop
fuel economy policies, and the global policy framework
to support those efforts.
From my own experience, I know exactly how vital
this issue is. When I served as Minister for Trade,
Industry and State Enterprises of my country Sierra
Leone, I was in charge of fuel. I know, first hand,
the challenges that developing countries have in
importing fuel.
This is the sentiment we will take forward. We need
public policy that will provide incentives for private
companies to engage and also public policy that
will empower consumers to be able to do what is
right whether it be energy efficiency in buildings
or incentives for them to move to energy efficient
vehicles. This has to be our future and together we will
do everything in our power to achieve it”.
We were in a tough position where we had to make a
choice between providing the limited foreign exchange
we had for importing fuels or importing medicines or
for that matter, rice to feed our population. These are
Paris will host a historic climate change summit in December 2015
27
28
GLOBAL FUEL
ECONOMY
INITIATIVE
The GFEI’s agenda is clear and based on well-defined
data. Global transport fuel demand is projected to
double from now to 2050. This is a serious challenge
for the global economy, for the environment and,
indeed, for public health. The GFEI global target
includes a 50% reduction in the average fuel
consumption of all light-vehicles on the road in 2050.
To achieve this, all new cars and vans must reach a
similar target much sooner – by 2030, so that with
stock turnover the 2050 target can be met. The
GFEI has also set an interim OECD target of 30%
improvement in fuel economy by 2020.
The path to achieving fuel economy gains is well
known. It does not need agreement to follow one
particular approach to promote fuel economy, there
are a range of options – measures such as fuel
economy standards, labelling or fiscal incentives to
name but a few. Instead, it is a case of identifying
measures which are appropriate, and then working
together with local partners on national policies and
fuel economy initiatives.
Countries, automobile clubs, NGOs and the private
sector are being brought together by the GFEI and
linked to the global processes on climate change
and sustainable energy. The scale and scope of the
GFEI’s in-country support work, research and global
campaigning activities has grown, with a highlight
being the opportunity to present the initiative in the
hall of the UN General Assembly, as part of the UN
Climate Summit in September 2014.
From inception in 2009 it has taken just 5 years to
bring the GFEI to the centre of the global climate
debate, as the world’s leading fuel economy
initiative. During the UN Climate Summit, GFEI
made its contribution to the range of commitments
aimed at reducing emissions, enhancing resistance
to climate change, and mobilising resources for
29
The FIA Foundation’s Sheila Watson briefed Ban Ki Moon at the Abu
Dhabi Ascent Climate Conference
environmental action.The GFEI will now take
commitments on fuel economy onwards through to
the UN Framework Convention on Climate Change
meetings in Peru at the end of 2014 and France in
2015.
The GFEI is in fact in a prime position to contribute to
the agendas on energy, climate change and sustainable
transport. At the Climate Summit for example, GFEI
contributed to a group of transport commitments
announced by the Partnership on Sustainable
Low Carbon Transport (SLoCAT). This included a
commitment on urban electric mobility led by UN
Habitat, and commitments on public transport and on
railways. Furthermore, working as an independent and
influential partnership the GFEI has in parallel raised
the issue of fuel economy with the G20 as a practical
way to address climate issues (see p. 37).
It is this positioning that has enabled GFEI to make
a strong contribution to the post-2015 Sustainable
Development Goal agenda. The momentum towards
including transport efficiency as a target - in line
with the GFEI’s objectives – has grown, and GFEI is
contributing to work on a post-2015 target to double
the annual rate of improvement of energy efficiency in
transport and other sectors.
THE GFEI FUEL
ECONOMY
TARGETS
is how much
we will save
globally if we
achieve these
targets by
2050.
2030
50%
LESS
2020
FUEL USED
BY ALL
NEW CARS
(OECD)
FUEL USED
BY ALL
NEW CARS
GLOBALLY
FUEL
USED BY
ALL CARS
GLOBALLY
2TRN DOLLARS
could be saved in the next decade
from better fuel economy.
GROWING
NUMBER OF
CARS
CARS
AND OIL
CHINA TODAY
WORLD TODAY
87m
IN 2014
50%
LESS
2014
30%
LESS
6BN
BARRELS OF
OIL PER YEAR
by 2030,
2 billion
vehicles
would
need at
least 120
million
barrels
of oil a
day.
2014
2050
120m
IN 2030
3 BILLION
In all global policy fora, such as the intergovernmental
negotiations on climate change, the UN’s energy
agenda or the G20, the GFEI is the leading initiative
promoting the issue of fuel economy.
2014
ON
ILLI
240 M
IO
ILL
1B
N
FUELLING THE DEBATE
N
IO
ILL
B
1
CHINA IN 2050
WORLD IN 2050
30
INNOVATING
FOR IMPACT
From vehicle crash tests to leadership in
fuel economy policy, the FIA Foundation
supports innovative programmes designed
for measurable impact
SAFE BY
DESIGN
ROAD SAFETY
Launched with support from the
FIA Foundation, the International
Road Assessment Programme
(iRAP) is a charity which rates
the safety design of roads around the world, and advocates
for action to improve the 10% of high risk roads which see
50% of global road traffic casualties. With core funding from
the FIA Foundation, iRAP is working with governments and
development banks to deliver the evidence and the tools for
mass action to ensure safer roads.
ACTION
Housed within the Research Institute of Highways,
part of the Chinese Ministry of Transport, ChinaRAP
is one leading example of how the iRAP approach
is being mainstreamed by governments and being
used to improve the delivery of road safety within
infrastructure programmes financed by multilateral
development banks.
The team, consisting entirely of Chinese engineers and
officials, is supported by iRAP expert and Asia Director
Greg Smith, who is hosted at the Chinese Ministry of
Transport. The creation of a long-term, sustainable
program has been a particular focus for the ChinaRAP
team, which now includes 11 staff. Training, and the
development of data collection equipment and data
management software that can support expansion of risk
assessments and integration in provincial and local road
authorities, have been key features of the programme.
ChinaRAP is providing safety assessments, advice
and recommendations in fourteen city and highway
projects across China, with a total value of more than
US $1.5 billion. In Yunnan, for example, the team
assessed city roads and made recommendations for
safety improvements, such as footpaths, speed limit
reclassification and bicycle lanes, in the World Bank
financed Yunnan Honghe Prefecture Urban Transport
Project.
The Yunan project also includes a focus on school transport
safety. Included in the road safety work is a demonstration
programme which pilots a transport management plan
for primary and secondary schools. This initiative is
taking place in Mengzi where iRAP has been carrying
out inspections of urban roads. As well as infrastructure
improvements, the initiative covers school bus safety,
public campaigning, education and policy advocacy.
In Shaanxi, one of China’s least developed regions with
high levels of rural poverty, the team is working closely
with designers to lift safety star ratings on almost
1,000km of provincial and rural roads as part of the
Asian Development Bank financed Shaanxi Mountains
Road Safety Demonstration Project.
In Anhui, the team worked closely with designers to lift
star ratings of a new class 1 road. These upgrades are
funded by the Wuhu Local Government.
The ChinaRAP team is also building valuable
international experience. In 2013, the team assisted in
the AusRAP assessment of national roads in Australia.
In 2014, the team undertook assessments in Yemen
with the World Bank that will help shape a number of
projects, such as the Second Rural Access Project. The
team is now leading road attribute data collection for
an innovative KiwiRAP cities project in New Zealand.
ChinaRAP is guiding safer urban design in Chinese cities
INNOVATION
IMPACT
The China Road Assessment Programme (ChinaRAP)
star rates roads for crash risk and develops safety
countermeasure plans. It is now being used in 14
city and highway projects across China, helping to
shape development bank projects worth more than
CNY 9 billion (US $1.5 billion). ChinaRAP’s work with
the Chinese Ministry of Transport represents a new
approach to safe road infrastructure in the country.
ChinaRAP’s real impact will be measured in lives saved
and injuries prevented as road improvements and
sustainable transport networks in cities are completed.
But the programme is already delivering impact in policy
change, embedding road safety assessment within
government processes and as part of the toolkit used
by development banks to shape and measure projects.
The project, essentially, is redefining the way that the
government and development banks do business on
infrastructure in China. The initiative is home-grown and
sustainable, built by China for China, but also providing
a valuable resource for technical assistance overseas.
In 2014 the Research Institute of Highways team was
recognised with iRAP’s ‘Asia-Pacific Star Performer
Award’ for its work in China and its collaboration with
other RAP teams around the world.
ChinaRAP engineers working in their survey vehicle
33
34
HIGH
IMPACT
ROAD SAFETY
Launched with support from the
FIA Foundation, the Global New
Car Assessment Programme
(Global NCAP) is a charity which
supports vehicle crash tests and advocacy for safer vehicles.
With core funding from the FIA Foundation, Global NCAP
has helped to launch independent crash test programmes
in Latin America and ASEAN. In 2014, Global NCAP worked
with an Indian NGO, IRTE, to launch the first independent
crash tests in India.
ACTION
The first-ever independent crash tests of some of
India’s popular small cars and models from leading
manufacturers showed a high-risk of life threatening
injuries in road crashes. All the cars selected by
Global NCAP for testing in a frontal impact at 64km/h
received zero-star adult protection ratings.
The models tested included India’s best-selling car,
the Suzuki-Maruti Alto 800. The Tata Nano, Ford Figo,
Hyundai i10 and Volkswagen Polo also underwent
the safety assessment and received the lowest safety
rating.
Combined sales of these five cars account for around
20% of all the new cars sold in India in 2013. Global
NCAP chose the entry-level version of each model
and none of these models were fitted with air bags as
standard.
In the Suzuki-Maruti Alto 800, the Tata Nano and the
Hyundai i10, the vehicle structures proved inadequate
and collapsed to varying degrees, resulting in high risks
of life-threatening injuries to the occupants. The extent
of the structural weaknesses in these models were such
that fitting airbags would not be effective in reducing
the risk of serious injury, according to Global NCAP.
The Ford Figo and Volkswagen Polo had structures that
remained stable – and, therefore, with airbags fitted,
protection for the driver and front passenger would be
much improved.
Coinciding with the Global NCAP tests, Volkswagen
decided to withdraw the non-airbag version of the
Polo from sale in India. Because of this, Global NCAP
agreed to a request from VW to assess a version
of the Polo with two airbags fitted as standard.
Other manufacturers had the same opportunity.
The protection proved much better and this airbagequipped model received a four-star rating for adult
occupant protection.
“India is now a major global market and production
centre for small cars, so it’s worrying to see levels
of safety that are 20 years behind the five-star
standards now common in Europe and North
America”, says Max Mosley, Chairman of Global
NCAP.
Global NCAP concludes that taken together the
results highlight the vital combination of both
sound structural integrity and air bags as standard
equipment. It recommends that these features are
the sure way to exceed the minimum UN crash test
standard at 56km/h. They also offer adequate levels
of protection in a higher speed crash at 64km/h, the
speed most commonly used by independent consumer
crash test programmes.
The Tata Nano was one of several cars tested in 2014 to score zero stars
35
INNOVATION
IMPACT
India’s first-ever independent consumer crash tests
were launched by Global NCAP in January 2014,
shaking up the car industry and shining a spotlight
on vehicle safety in a country which suffers at least
140,000 road deaths a year. For many families in
India, Global NCAP is for the first time providing vital
information so that they can make informed choices
about the vehicles they purchase.
The Global NCAP test results received huge publicity
in the Indian media and online. The test spurred
VW to introduce airbags into its entry-level Polo. In
November 2014 a further test, of the Nissan Datsun
Go – a brand new car which scored zero stars - also
aroused massive public interest. As a direct result
of the crash test programme and the advocacy that
has supported it, the Indian Government is now
preparing to introduce its own formal NCAP tests.
These are expected to begin at a lower speed of
56km/h (meeting the UN’s minimum requirements)
but will provide unprecedented visibility to vehicle
safety in the country. As a result of Global NCAP’s
impact it has now been included in Bloomberg
Philanthropies’ new round of global road safety
funding from 2015.
36
POLICY
LEADER
FUEL EFFICIENCY
Hosted by the FIA
Foundation, the Global Fuel
Economy Initiative (GFEI) is a
partnership of the Foundation,
International Energy Agency, International Transport Forum,
International Council on Clean Transportation, UC Davis and
the UN Environment Programme. GFEI exists to improve fuel
economy worldwide by supporting public policy globally.
ACTION
GFEI is currently focused on three interlinked
global policy processes: the post-2015 sustainable
development negotiations at the UN; the Sustainable
Energy for All platform building public and private
sector support for energy efficiency within the context
of the UN’s climate negotiations and the post-2015
agenda; and the Group of Twenty (G20) work-stream
on energy efficiency and climate. The aim is to build
political commitment for delivering the technological,
regulatory, fiscal and market solutions that are proven
to improve fuel economy in vehicle fleets.
GFEI was showcased as an ‘Accelerator’ issue at the
May 2014 ‘Abu Dhabi Ascent’ preparatory conference
for UN Secretary General Ban Ki-moon’s 2014 Climate
Summit. GFEI Executive Secretary, and FIA Foundation
Director of Environment, Sheila Watson, personally
briefed the Secretary General at a meeting during the
conference. Here the GFEI was one of a group of key
stakeholders consulted by the UN Secretary General
on global efforts to address climate change. Other key
participants included UN Environment Programme
Executive Director Achim Steiner, Kandeh Yumkella
Chairman of UN Energy, and environment advocate
and philanthropist Al Gore.
In September 2014 GFEI organised an ‘Accelerator
Symposium’ hosted by the French Government at the
Ministry of Ecology Sustainable Development and
Energy, which provided a forum for countries, experts,
NGOs and the private sector to advance the agenda
on fuel economy globally and prepare for the Climate
Summit. There were more than 70 delegates attending
the symposium from around the world with countries
represented including Chile, Costa Rica, Hungary,
Ivory Coast, Kosovo, Peru, Sri Lanka, St. Vincent
and the Grenadines, the UAE, Uganda and Vietnam.
Organisations included Transport & Environment,
the FIA, ExxonMobil, Michelin, Renault, CEDARE, the
OECD and the World Bank.
At the Climate Summit in September 2014 GFEI’s
work was showcased in the Energy Efficiency session,
with the Foundation’s Director General Saul Billingsley
speaking on behalf of the Initiative in the UN General
Assembly hall.
To influence the international discussion, particularly
within the G20, GFEI worked with two respected
think-tanks to develop policy and thinking in this area.
The Center for American Progress and the Stanley
Foundation both produced papers in 2014 which
urged the US government and the G20 to adopt or
take further their fuel efficiency strategies, and GFEI
used these independent evaluations to engage with
governments ahead of the Brisbane G20 Summit.
The 2014 G20 Summit recognised GFEI as a leading fuel efficiency programme
INNOVATION
IMPACT
GFEI has developed a strong case for vehicle fuel
efficiency to be a major element of global climate
policy. Working within the UN’s Sustainable Energy
for All platform, publishing research tracking fuel
economy trends, and commissioning leading thinktanks to provide evidence for the economic benefits
of implementing fuel efficiency, GFEI’s innovative
advocacy is making this issue a global policy priority.
GFEI is now firmly established as the leading
global voice on fuel efficiency, and as one of the
most promising and achievable energy efficiency
opportunities. Governments are embracing GFEI’s
strategic and technical advice for in-country work.
As a result, vehicle fuel economy is well positioned
to be at the core of post-2015 policy and the 2015
Climate Summit.
GFEI’s engagement with the G20 process, including
the reports by the Center for American Progress and
the Stanley Foundation, bore results at the 2014 G20
Summit in Brisbane, where vehicle fuel efficiency was
included in the main Communique. A ‘G20 Energy
Efficiency Action Plan’ approved at the summit
recommends that governments engage with, or consider
strengthening existing support for, the work of GFEI.
FIA Foundation’s Saul Billingsley speaks at the UN Climate Summit
37
38
CRASH
MAP
MOTOR SPORT SAFETY
The FIA Foundation
is a leading supporter
of motor sport
safety research. Core
funding from the FIA Foundation supports leading international
researchers working on cutting-edge technological and
engineering solutions to make motor sport safer. The
Foundation funds projects that encourage both the rapid
development of new and improved safety technologies and
higher standards of education, training and post-crash care.
ACTION
The vital work carried out to improve the safety of
motor sport is wide-ranging and varied. Since 2004,
through funding to the FIA Institute for Motor Sport
Safety & Sustainability, the Foundation has enabled
improvements in areas such as high speed barriers,
debris fences, wheel-tethers and crash impact
testing. Knowledge and expertise has advanced, with
FIA Foundation funding facilitating the training of
safety marshals and other officials around the world,
and supported improved medical care and crash
extrication training.
The basis of many of the innovations that have
significantly advanced levels of safety is research
and data. And this is the focus of a new global
project to bring together information from motor
racing accidents worldwide into one searchable
database so that they can be right at the fingertips
of those who depend on the information to maintain
safety levels. By studying accidents that have taken
place, the safety researchers can identify areas for
focus and further development and deliver safety
improvements targeted at exactly where they are
needed.
In this way, the FIA World Accident Database can make
an important contribution to help to hugely improve
safety in motor sport.
39
INNOVATION
IMPACT
The information in the database can include video
footage, photographs, ADR data, medical reports and
technical reports from motor racing accidents. This
will have a huge safety benefit for championships
as the FIA can more accurately target research and
develop activities. Furthermore, it will support more
precise safety strategies for the FIA and its member
clubs.
In motorsport safety, the job is never finished. The
pace of technological development alone means
that complacency must never creep in. This is where
the accident database will add real value, enabling
researchers to keep on top of developments globally.
FIA Institute research consultant Andy Mellor said:
“By analysing the data, we will determine and target
In 2014, after the early phases of development the
FIA and FIA Institute launched the beta version of this
database. The objective then was to assess the live
working of the system, among the very organisations
that will be tasked with using it. A cross-section
of FIA National Sporting Authorities, including all
accredited FIA Institute Regional Training Providers,
were invited to participate in the pilot project to test
and develop the database. During the year they have
been populating the system, entering data from any
fatalities and serious accidents that have occurred in
their territory.
Accident data is collected across all levels of the sport
from Formula One and the World Rally Championship
to Club Racing and Karting. The data is then used
to inform the planning that is absolutely essential
for motorsport safety. The more data available to
researchers the clearer the picture and the more
effective the safety strategy. However, while this
may be a tool which has widespread use across
all levels of motorsport, and among many experts
and stakeholders, the security of the system is also
imperative.
All of the data will be housed in a strictly secure system,
ensuring that only safety researchers have access to
confidential information.
those areas where the most significant and cost
effective safety enhancements may be achieved, at
both national and international levels. More focused
research and development will support the next
generation of improvements to vehicle, circuit and
safety equipment design, to ensure the highest level of
protection to our participants”. The database is set to
launch fully in 2015.
40
ADVOCATING
FOR CHANGE
At the forefront of advocacy design, from the
Decade of Action for Road Safety to targets
for the Post-2015 agenda, the FIA Foundation
campaigns to make people the first priority in
transport policy
SHOOTING FOR
THE GOAL
ROAD SAFETY AIR QUALITY FAIR MOBILITY FUEL EFFICIENCY
The FIA Foundation
is working alongside
many partners to
secure road safety in
the UN’s Post-2015
Goals.
43
Football star Didier Drogba has been a powerful spokesman for safer roads
As a star striker for Chelsea Football Club, Didier
Drogba knows all about finding his way to goal. As
an African philanthropist, he understands issues of
poverty, health and education. As a friend of Zoleka
Mandela, who lost her daughter in a road crash just
before the 2010 World Cup, he understands the grief
and loss of a road traffic death. So Didier Drogba
recognises the importance of securing inclusion for
road safety in the new Sustainable Development
Goals, and in Brazil for the 2014 World Cup, captaining
his Ivory Coast team, he was willing to lend his voice.
“To think about making roads safe, I think it is very
important. It’s a priority for all of us. You can’t say
to a kid ‘don’t play there, don’t do this’ - they need
to be careful, but at the same time roads needs to
be safe. The world and people need to move on and
really focus on road safety. I’m asking for support
for the Mandela’s campaign for road safety as a
goal of the UN”, Drogba announced, in an interview
recorded by the FIA Foundation and used for a public
service announcement on road safety broadcast
internationally across the Fox News Network. He
is one among many high profile spokespeople for
the campaign the FIA Foundation is coordinating to
promote road safety and environmental sustainability
in the ‘Post-2015’ Sustainable Development Goals.
44
Our objective for
post-2015 should be
to design transport
systems that do no
harm.
FIA Deputy President Brian Gibbons urges post-2015 action at a forum
in Australia
The FIA Foundation’s Saul Billinglsey (r) at a UN hearing on sustainable
transport
FIA Foundation ambassador Zoleka Mandela with film director Richard
Curtis at a MY World event
In early January 2014 we joined other sustainable
transport advocates in New York City to participate
in an important session at the United Nations. The
‘Open Working Group’ of UN member countries
spent months taking evidence and drafting targets
for the new global UN goals. Co-chaired by the UN
Ambassadors of Hungary and Kenya, the Open
Working Group assembled for its first meeting of
the year to debate sustainable transport and urban
development, a crucial opportunity to make the case.
become part of the development agenda: “There
is a fundamental, and often fatal, disconnect when
transport efficiency is calculated only according to
narrow economic criteria. When it forgets or neglects
the human dimension. So our objective for the
post-2015 agenda should be to restore the human
dimension to transport policy, to design transport
systems that do no harm, and to integrate transport
policies with wider development objectives in a way
that supports the delivery of the new sustainable
development goals”.
The FIA Foundation was chosen as one of only two
representatives of the NGO sector to make a plenary
presentation. Speaking alongside Kenyan road
safety and disability rights activist Bright Owaya,
the Foundation’s Saul Billingsley urged government
delegates to recognise the need for road safety to
45
The Foundation is cultivating partnerships to promote
this message and secure support for transportrelated targets. As a member of the Partnership for
Sustainable Low Carbon Transport (SLoCaT), we have
helped to develop a series of targets and indicators
Michelle Yeoh, actress and global road safety ambassador, speaks in the UN General Assembly debate on road safety
on road safety, air quality and fuel economy. Together
with the Federation Internationale de l’Automobile
we are supporting national advocacy for road safety
in the post-2015 agenda by motoring clubs, and
promoting the UN’s ‘My World’ survey. In May
2014, at a Policy Forum in Melbourne hosted by the
Australian Automobile Association and the Royal
Automobile Club of Victoria, HRH Prince Michael
of Kent and our road safety ambassador Michelle
Yeoh joined presidents of FIA member clubs and
policymakers from across Asia/Pacific and urged
them to act. And in concert with two important road
safety groups, the UN Road Safety Collaboration
and the Global Alliance of NGOs for Road Safety,
we are coordinating regular interventions at national
and global conferences, negotiating sessions and
ministerial meetings.
At the UN, where the detailed design of post-2015
targets is taking place, we are building a road safety
coalition and joining others, working closely, for example,
with the Alliance on Non-Communicable Diseases,
which recognises that there is a common agenda on air
quality and road traffic injuries. As Ariella Rojhani, Senior
Advocacy Manager for the NCD Alliance, says: “the
perspective of the NCD Alliance is that as we look at the
next development agenda and particularly the health
goal within the post 2015 Development Agenda, it needs
to be a strong, ambitious, forward looking goal that can
take into account all of the new and emerging issues
that we are seeing affecting populations today, including
non-communicable disease, including air pollution,
including road traffic injuries and accidents. So one of
the things that we have been doing as an NGO collective
is work with stakeholders like the FIA Foundation, with
46
the international HIV/AIDS Alliance, and other broad
advocacy groups, to come together and really push for
such a strong goal.”
Effective advocacy is powered by strong data, and
the Foundation has helped to promote important new
research on the combined global impact of road traffic
injuries and air pollution by the World Bank and the
Institute for Health Metrics & Evaluation. Launched in
March 2014, at an event in London organised by the
Foundation and hosted by the Overseas Development
Institute, the ‘Transport & Health’ report, based on data
from the Global Burden of Disease 2010 study, made
a powerful contribution to the debate on development
priorities. We provided another platform for the report
at the International Transport Forum in Leipzig, in May
2014, convening a panel on the post-2015 agenda
including Chile’s transport minister (discussing fuel
economy) and the Transport Director of the World Bank.
The Foundation supported the launch of the World Bank / IHME ‘Transport for Health’ report
The Foundation promoted its Safe, Clean, Fair & Green agenda at the ITF Forum in Leipzig
A major opportunity to advance the cause of road
safety came in April 2014 when Michelle Yeoh and Lord
Robertson of Port Ellen, Chairman of the Commission
for Global Road Safety, both addressed the UN General
Assembly in a debate on the Decade of Action for
Road Safety. Lord Robertson, representing the UK
Government, told the UN: “In 2010, when the General
Assembly established the Decade of Action, more than
a hundred countries endorsed the objective of stabilising
and then reducing road deaths by 2020. But we have not
yet seen the levels of international cooperation, political
leadership or resourcing necessary to achieve this. So
I congratulate Brazil for offering to host a mid-Decade
Ministerial review conference. This will be an important
opportunity to renew commitment to the Decade of
Action, to forge new partnerships between countries,
within regions, and with corporate and philanthropic
donors; and to generate momentum for real advances in
the second half of the Decade of Action.”
“When you visit
homes and hospitals,
and see first-hand
the impact of these
tragedies, you can’t
step away and do
nothing.”
Michelle Yeoh
people, will indeed be included in the Goals. As part of
a broad coalition of sustainable transport organisations,
automobile clubs and road safety NGOs, the FIA
Foundation is playing a critical role, coordinating and
funding advocacy efforts, and connecting a rather
abstract policy agenda under discussion in New York to
the realities of people’s lives across the world.
The advocacy push kept pace with the political process
to negotiate the new SDGs throughout the year. In
September Nelson Mandela’s granddaughter, Zoleka
Mandela was invited to participate in the UN’s post2015 ‘MY World’ event marking the opening of the
UN General Assembly. Campaigning for a post-2015
road safety target, she said: “The post-2015 Goals are
not empty words, they have a power to really change
people’s lives. Worldwide, we need to keep up the
pressure on governments to save lives on the roads,
and we need to push for road safety to become part of
the mainstream political agenda so it becomes much
more of a priority. Millions of lives are at stake.”
In her speech Michelle Yeoh, representing the
Government of Malaysia, described the human impact:
“In my role as a Global Road Safety Ambassador I have
met too many families that have suffered the loss of a
child, or a parent, in a road crash. When you visit homes
and hospitals, and see first-hand the impact of these
tragedies, the way they engulf people in grief and despair,
you can’t step away and do nothing. Yet for too long many
road traffic victims had no voice. To give this agenda
the priority it deserves, and to embed it in national
programmes, a road safety target must be included in the
new post-2015 Sustainable Development Goals.”
As the President of the World Resources Institute,
Andrew Steer, says: “These are complicated issues,
you need action from government, you need action
from lots of different players, lots of agencies and
so, for example, it is terribly important that we
have organisations like the FIA Foundation as a key
player pushing fuel economy standards and road
safety. So what we are seeing here in New York is
good organisations that are moving things forward
and mainly acting rather unselfishly, addressing the
collective action problems and also addressing the
problems of vested interest.”
The coming months will decide whether a road safety
target, action on fuel efficiency, and efforts to reduce
the air pollution poisoning the lives of many millions of
Lord Robertson, Chairman of the Commission for Global Road Safety, speaking in the UN General Assembly
47
48
THE SAFER FUTURE
WE WANT
ROAD SAFETY
FIA clubs are taking
a lead in ‘MY World’
campaigning for road
safety in the Post-2015
Goals.
49
A press conference for the MY World campaign organised by the Automibile Club of Portugal (ACP)
The FIA and its member clubs are playing a central role
in the coalition advocating for a target in the post-2015
Sustainable Development Goals to halve road traffic
fatalities.
At all stages in the UN’s process to set the new post2015 agenda, motoring clubs around the world have
been engaging with their governments, their members
and the general public to help push for a global target
on road safety. Six years on from the Make Roads Safe
petition, which through the leadership of auto clubs
secured a million signatures for a call for a first ever
global ministerial conference on road safety, another
effort is underway to push road traffic injuries high on
the international policy agenda.
50
FIA clubs have urged
inclusion of road
safety at every stage
of UN negotiations.
This European MP was one of many VIP visitors to the FIA’s My World
stand at the Paris autoshow
AA of Tanzania led a parade in Dar es Salaam to promote MY World
Campaigners in Australia supporting the MY World vote
This is an agenda that all governments worldwide will
negotiate at the UN and clubs are in a prime position
to help influence the process. Many had already
targeted their national government ministries and UN
Permanent Representatives early on in the process,
advocacy that is set to continue as negotiations on
the new goals reach their concluding stages. A range
of clubs including the BKA in Belarus, the ACF of
France, the ACP of Portugal, and the AA Tanzania
have already engaged with their governments, calling
for support for the post-2015 target to reduce road
fatalities.
people to vote for their priorities for future global
development. With support from the FIA Foundation
and coordination from FIA headquarters, clubs rolled
out the MY World survey in their local communities,
campaigning for people to vote for the ‘better roads
and transport’ priority and to call for road safety to be
in the post-2015 Goals.
Others have also been launching initiatives aimed
at building public support for action on road safety
in the new development agenda. One key initiative
is MY World, the UN’s post-2015 survey asking
51
Even during the early stages of the post-2015
negotiations, in many countries, clubs already
succeeded in raising awareness among the public
through MY World. Successful activities were run in
many countries such as Moldova with the ACM and
in Paraguay with the TACPy where much concerted
campaigning placed better roads and transport as the
top post-2015 priority in MY World for their country.
The survey is of vital importance as the results are
Ross Herron, President of the Australian Automobile Association (l) and Colin Jordan, CEO of the Royal Automobile Club of Victoria joined Michelle Yeoh in Melbourne
regularly fed through to governments meeting at the
UN during key stages of the process to negotiate the
goals.
events. The club will also continue to conduct the
MY World survey online via social media and its
website.
ACM Moldova campaigned heavily for child safety
awareness through various events including an
ongoing road safety show that has been touring
the country since summer 2014 and will continue.
ACM has also been increasing awareness to key
personalities at various events held, one of which
was the “Bright, Seen and Safe” fundraising event.
This was attended by important figures in the
community and aimed to gather funds to supply
children with reflectors to keep them safe on poorly
lit roads. People voted in the MY World survey
at these events and the club is planning follow up
activities, to carry out the survey during future
TACPy of Paraguay collected thousands of votes
thanks to various activities and a successful campaign
“Stop Accidents”. The club worked with the support
of the United Nations, the World Health Organisation,
the National Transit and Road Safety Agency. It
also requested the cooperation of private sector
enterprises and institutions linked to the club to
support its activities as Corporate Social Responsibility
road safety activities.
Key figures attended the launch event of the
campaign which attracted local media and resulted
in the campaign being broadcast on radio, television,
52
The FIA has
promoted the ‘MY
World’ vote at
transport fora and
auto shows.
Bosnian auto club BIHAMK led a parade of children calling for action on road safety
newspapers and social networks. MY World votes
were collected across the country and the public were
made aware of the importance via televised interviews
which highlighted the importance of the vote and
encouraged citizens to express their views. Votes were
collected in the streets on mobile phone apps. TACPy
is continuing its efforts to collect votes for better roads
and transport and is promoting the campaign in 2015.
A wide range of auto associations including the clubs
of Italy, Macedonia, Peru and Romania collected
votes online and via SMS and organised activities
and events at to raise awareness of the issue of road
traffic injuries and encourage the public to call for
action on road safety. These as well as projects by a
number of other clubs across the world will continue
into 2015.
53
The FIA itself is mobilising efforts to campaign for
road safety in the post-2015 Sustainable Development
Goals. Taking the stage at various events promoting
the My World survey, the FIA was active in raising
the awareness of various transport stakeholders
such as at the International Transport Forum where
key players in the transport sector gather once a
year to exchange on strategic policy issues. At the
FIA Conference Week in Melbourne, the FIA further
encouraged its member clubs to collect votes through
their road safety events and activities. A photo shoot
area was provided for delegates to get pictures
in support of the campaign to be used in clubs’
magazines and social media. Thousands of votes were
collected at the Paris Motorshow where the FIA had
set up a My World stand for the general public to
become aware of the road safety issues and vote for
their priorities. Among the many visitors to the FIA’s
MY World stand were former governor of California,
Arnold Schwarzenegger, Member of the European
Parliament Christine Revault d’Allonnes-Bonnefoy,
former French Government Minister Valérie Pécresse
and Italian Ambassador in Paris Giandomenico
Magliano. Those visiting the stand where they were
given information on My World and its role in creating
awareness, demand and support for road safety in the
post-2015 agenda.
Campaigning for the inclusion of road safety in the
post-2015 Sustainable Development Goals will
continue to gather momentum throughout 2015
when the Goals are launched. As the negotiations
on the SDGs at the UN reaches the final stages,
the FIA and its member clubs in collaboration
with the FIA Foundation, will play an important
role in the new phase of campaigning. Clubs will
carry out activities focused on the need to protect
children with road safety as a post-2015 priority,
under the ‘#SaveKidsLives’ banner, the next phase
of the campaign launched by the UN Road Safety
Collaboration. The focal point of the campaign is the
‘Child Declaration’ for road safety which has been
inspired by children around the world and reflects
their views. The #SaveKidsLives campaign with its
Child Declaration is a global call on leaders at all
levels to take action to protect children and improve
road safety locally, nationally and globally in the
post-2015 SDGs. The clubs of the FIA will continue
to be at the forefront of these campaigning activities
that are so vital to raise support to save lives on the
world’s roads.
54
PARTNERS FOR
HEALTH
Public health is at the core of the FIA
Foundation’s mission, and we support
partners across the world to deliver action
to improve road safety and the human
environment
PARTNERS FOR HEALTH
CROWNING
ACHIEVEMENT
ROAD SAFETY
It was described as an overnight miracle. Vietnam’s
motorcycle helmet legislation of 2007 hit the
headlines, as millions of motorcyclists began wearing
helmets to avoid police fines. But children were left
behind.
While adult helmet wearing rates rose from 10%
to 90% in Vietnam’s major cities, a loophole in
the law prevented enforcement of child helmets.
The proportion of children wearing helmets while
travelling as passengers on the family motorcycle – a
common mode of transport in South East Asia – fell
below 20%.
Since 2008 the FIA Foundation has been supporting
efforts to raise the level of child helmet wearing
in Vietnam, through advocacy for legislation,
awareness raising and school-based helmet
donation programmes. Our implementation partner,
the Asia Injury Prevention (AIP) Foundation,
has been at the forefront of efforts to encourage
government action. Increased police enforcement in
2013 saw child helmet wearing rates in some cities
rise to 47%.
In South East Asia we
are supporting AIP
Foundation’s efforts to
keep child passengers
safe on motorcycles.
In 2014 we invited HRH Prince Michael of Kent
GCVO to visit an AIP Foundation ‘Helmets for
Kids’ event in Vietnam, to see how our funding
is enabling engagement with the authorities;
education for teachers, children and parents; and
distribution of low cost but good quality crash
helmets to children.
The Prince was Guest of Honour at a ‘Helmets for
Kids’ handover ceremony at which 1,100 children at
Van Phuc Primary School received motorcycle helmets.
The event was also attended by the UK’s ambassador
to Vietnam, Dr Antony Stokes, who described as
‘shocking and unacceptable’ the ten or more daily child
deaths on the road.
At the start of the event, Prince Michael visited road
safety activity booths conducted by AIP Foundation
and talked with students about the importance of road
safety. The helmet donations, to children who travel to
school on the family motorcycle, are just one part of
the programme’s holistic approach. Children, and their
teachers, are taught about traffic safety and learn how
to wear their helmets correctly, and the behaviour of
students and continued use of the helmets is regularly
monitored.
In a speech at the school, Prince Michael encouraged
the students to always wear their helmet when
they ride on a motorcycle and told them that a
helmet had once saved his own life. He praised
the collaborative way in which the education,
transport and police authorities worked together,
in partnership with NGOs, to raise helmet wearing
rates. “Improving road safety and reducing casualties
requires permanent vigilance, regular reinforcement
of messages, and constant innovation”, Prince
Michael said. “All of these factors are evident
in Vietnam’s approach, and I applaud Vietnam’s
strong commitment to building on its road safety
achievements.”
As a result of the FIA Foundation’s funding more
than 21,000 helmets were distributed to children
in 19 Vietnamese schools in the past year. Each of
these helmets, and the training and monitoring that
accompanies them, represent a real investment in
the public health and future of Vietnam. The AIP
Foundation’s tracks road traffic incidents involving
children on the scheme, so it is certain that some of
these helmets have and will prevent serious head
injuries. But more importantly for the long term, our
funding is supporting the implementation of major
public awareness campaigns and advocacy, promoting
long-term, sustainable, behaviour change and effective
enforcement strategies.
HRH Prince Michael of Kent and UK Ambassador Antony Stokes (r)
present helmets to children
57
58
PARTNERS FOR HEALTH
RIDERS FOR
HEALTH
ROAD SAFETY
training to colleagues in the field. In addition, thirty
frontline health workers are receiving training in road
safety theory, on/off road riding skills and basic vehicle
maintenance. The project also includes development
of Riders’ first official training manual, which will be
used to deliver the cascade.
Delivering health services to rural communities in subSaharan Africa can be daunting. Poor or non-existent
roads and difficult terrain mean motorcycles are often
the only transport solution.
Riders for Health is a charity providing equipment,
training and people to help get vital healthcare
and medicine to hard-to-reach villages. Their fleet
management service maintains more than 1,300
vehicles (a mix of motorcycles, ambulances and
four-wheel drive trekking vehicles) across seven
sub-Saharan countries. Through this system Riders is
improving health service access for 14 million people.
Frontline health
workers can reach
patients in safety
thanks to our funding
for Riders for Health in
Africa.
Their work can mean the difference between life and
death. In Kenya, for example, a health worker whose
routine visits were made possible by a motorcycle
was able to identify a case of polio, sparking a major
public health campaign. In Lesotho, health workers
can reach remote mountain communities, improving
treatment of tuberculosis and reducing the likelihood
of the disease spreading. In the Gambia, Riders has
been part of efforts to monitor and provide early
warning of Ebola. A health worker on wheels can
reach six times more people than those on foot, and
spend much more time in communities rather than
wasting it in travel.
But there are many challenges to providing public
health by motorcycle and off-road vehicle, not least
the safety of the riders and drivers and the effective
maintenance of their vehicles. So to improve road
safety training and knowledge of vehicle and fleet
management, the FIA Foundation is supporting a
project to train frontline health workers in road safety
skills.
Through the ‘Skills for Life’ project, the Foundation is
funding a comprehensive ‘train-the-trainer’ course for
eleven Riders for Health medics, who can then cascade
The project provides training bursaries for a ten-day
course at Riders’ professional centre in Kenya. The
first health workers to attend the course work for
the organisation ‘KEMRI-SEARCH’. KEMRI is the
national body responsible for carrying out health
research in Kenya, and they play an important
role in the fight against malaria, HIV/AIDS and
other diseases. One of the participants, Wilson
Opudo, the Deputy Coordinator of KEMRI-SEARCH,
described the project: “Thanks to an effective training
programme, Riders can transfer essential technical
skills and work to embed a culture of road safety and
preventative maintenance – giving health-focussed
organisations the expertise they need to manage
vehicles effectively and get health care moving. We
are delighted that the FIA Foundation have chosen to
support this important work, and be a part of Riders’
movement.”
Riders for Health shares with the FIA Foundation an
origin in motorsport. Co-founded by Randy Mamola,
a multi-grand prix winning motorcycle racer, Riders
was established in response to the large number of
poorly maintained and broken motorbikes jeopardising
delivery of healthcare in Africa. Fellow founder Andrea
Coleman says: ‘Riders for Health makes sure that the
heroes of health care - the front line health workers
- use well managed motorcycles to reach millions of
people with the health care they need, reliably and
predictably…There no point spending billions of dollars
developing a new drug when you can’t get it to the
person who needs it.”
Health workers take part in safety training at Riders’ centre in Kenya
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60
PARTNERS FOR HEALTH
THE 7%
CHALLENGE
ROAD SAFETY
Traffic accidents kill more than 7 children a day in
Thailand, injuring or disabling almost 200 more.
a petrol station in Bangkok that aimed to increase
accessibility of children’s motorcycle crash helmets.
Wearing a motorcycle crash helmet can significantly
reduce the risk but just 7% of the 18 million children
that travel as passengers on the back of an adult’s
motorcycle do so.
Now Save the Children and the Asia Injury Prevention
Foundation (AIPF), together with other global and
regional experts in children’s public health, education
and road safety, have started the 7% campaign to
increase helmet use and save lives, with funding
support from donors including the FIA Foundation.
Working together with teachers, parents and children,
in 2015 the campaign aims to create an integrated
grassroots offline and online community to mobilise
schools to feature motorcycle helmets as a permanent
part of the school uniform.
It is an innovative approach which is confronting the
fact that public enthusiasm for helmet wearing for
children has been low.
As the campaign matures, the 7% project aims to
expand beyond schools to include all destinations in a
child’s daily commute. Bringing on board government
agencies, corporate partners and media together with
the strong offline and online movement, the campaign
will work to ensure that all children will be wearing
helmets every time they travel as a passenger on a
motorcycle. The campaign launched a competition
inviting Thailand design professionals, university
students, and the general public to submit ideas for a
slogan and logo for the awareness campaign, attracted
hundreds of entries. Winning designs were chosen in
September 2014.
Children riding on motorbikes without helmets is a common sight in Thailand
In Thailand Save
the Children and
AIP Foundation are
challenging road
conditions that result
in 7 child deaths a day.
61
The first phase of the campaign, a competition
inviting Thailand design professionals, university
students, and the general public to submit ideas
for a slogan and logo for the awareness campaign,
attracted hundreds of entries. Winning designs were
chosen in September 2014.
In an earlier preparatory phase of the initiative, also
co-funded by the FIA Foundation, Save the Children
Thailand worked with AIP Foundation, CSR Asia
and the Global Road Safety Partnership to gauge
the efficacy of innovative measures to increase
child helmet use in order to build an effective multipartner campaign in Thailand. Experimental trials
were conducted throughout Bangkok from November
2013 to January 2014, including the launch by AIP
Foundation of a trial “pop-up” helmet retail kiosk at
The initiative also included a roundtable bringing together
business leaders to review effective fundraising strategies
and to consult on concepts for awareness campaigns,
and extensive research amongst children, teachers and
parents to understand barriers to motorcycle helmet
wearing, guiding the development of the ‘7% project’.
Following a major launch event in Bangkok in
November 2014, the 7% campaign will build
momentum and donor support through 2015, with the
first interventions taking place from May 2015.
The campaign is significant for being a major road
safety initiative by Save the Children. “Children’s basic
right is to survive and to thrive and Save the Children
works to help children achieve their potential”, says
Allison Zelkowitz, Director of Save the Children
Thailand. “And yet so many children are dying on their
way to and from school. Unfortunately I think people
haven’t looked at this because there’s still some of this
blame the victim or thinking that it won’t happen to me.
But they don’t realize that this is actually the greatest
killer of children in so many countries around the world
and it’s not supposed to happen. This is as preventable
as malaria, as tuberculosis, as malnutrition. We have
the resources to help these children survive. There just
needs to be commitment to do so.”
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PARTNERS FOR HEALTH
FORUM FOR
CHILDREN
ROAD SAFETY
A powerful Latin American coalition for child road
traffic injury prevention is developing following a
ground-breaking forum in the region, supported by the
FIA Foundation.
The first Regional Child Road Safety Forum (FISEVI)
held in Montevideo, Uruguay on 20 and 21 May 2014
called for the inclusion of road safety in the ‘post-2015’
agenda for the new Sustainable Development Goals
(SDGs) and for a zero-tolerance policy on child road
traffic injuries and fatalities. The event was organised
by the NGO Gonzalo Rodriguez Foundation with
cofounding from donors including the FIA Foundation
and the MAPFRE Foundation.
safety in the context of the Decade of Action. Road
traffic injury is a major public health crisis for children
in Latin America, the leading cause of death for the
over five age group. Projects such as those led by the
Gonzalo Rodriguez Foundation are proving that we can
tackle this crisis and safe lives. But as we look towards
the post-2015 development agenda we need to see
road safety become more of a regional and global
priority. This Forum is an important step towards that
objective.”
The Forum agreed the ‘Montevideo Declaration’
calling for road safety to be included in the post-2015
development agenda as part of a commitment on
global health. The Declaration highlighted the call for a
global post-2015 target of reducing road traffic deaths
by 50% by 2030.
FISEVI brought together a wide range of stakeholders
from across Latin America, many of them leading experts
in a range of policy fields. The Forum’s fifty panellists
included advocacy activists, public health specialists,
epidemiologists, paediatric experts, academics and
engineers. Organisations included NGOs, foundations,
auto clubs, international bodies, private sector companies
and universities from Argentina, Brazil, Chile, Costa Rica,
Spain, the United States, Mexico and Uruguay.
A strong coalition
for child safety is
building in Latin
America, coordinated
by Fundacion Gonzalo
Rodriguez.
Road injury is the leading cause of death for children
aged 5-14 and the second leading cause for the 15-44
age group in Latin America and the Caribbean. This
high death toll – 17 people per 100,000 population
are killed in road crashes - led the Gonzalo Rodriguez
Foundation to start child road safety advocacy
and programmes in Uruguay in 2007, which it has
replicated in other Latin American countries in
partnership with automobile clubs.
With support from the FIA Foundation, the GRF has
successfully campaigned for better awareness of
the safety benefits of child restraints and has helped
introduce legislation and enforcement and worked
with government and industry to improve the quality
of child seats. The organisation has also successfully
campaigned for seat belts in school buses. The work
had originated in Uruguay where the GRF is based,
but had then been expanded across Latin America.
Organising a Forum was a natural next step.
FIA Foundation Director of Partnerships Rita Cuypers
spoke at the Forum. She said: “A powerful coalition
has convened here at FISEVI to address child road
Sesame Workshop is one of the Foundation’s child safety partners in
Latin America
Many countries in the region lack reliable data on
road traffic crashes and resulting fatalities and
injuries, which is a prerequisite for efficient road
safety management. The creation in 2011 of the
Ibero-American Road Safety Observatory OISEVI,
supported by a regional database that follows
the IRTAD (International Road Traffic Accident
Database) model has helped improve capacity
for harmonized collection of road injury data and
guide policy making and targeted public health
intervention. OISEVI has been supported by the
World Bank’s Global Road Safety Facility, to which the
FIA Foundation is a donor.
Sessions on the five pillars of the Decade of Action for
Road Safety reviewed policies to make roads, vehicles
and road users safer, and discussed examples of
programmes specifically designed to protect children.
The Forum was warned repeatedly that children are
not small adults and that this misconception has
resulted in them being overlooked in legislation and
enforcement, statistics, road and vehicle engineering
and even post-crash care.
FISEVI will be held every two years. The next event will
be hosted by the Automobile Club of Chile in Santiago
de Chile in 2016.
An FIA Foundation delegation meets the Secretary General of the
Organization of American States (OAS)
63
64
PARTNERS FOR HEALTH
EMERGENCY
RESPONSE
ROAD SAFETY
Post-crash care is a critical element of road safety.
If a crash can’t be prevented, reducing the severity
of injuries through early emergency and medical
intervention is vital. But many countries lack trauma
response teams and crash extrication training or
equipment.
So the FIA Foundation has joined the UK
Department for International Development (DFID)
in supporting the ‘Fire AID’ initiative delivering
firefighting equipment and training to middle- and
low-income countries. In a joint project, coordinated
by the Eastern Alliance for Safe & Sustainable
Transport (EASST) four fully equipped firefighting
appliances, each with a full complement of road
traffic collision extrication equipment, have been
delivered to fire and rescue units in the Republic
of Moldova. The project was co-funded by the US
Embassy to Moldova.
Fire AID is a practical and cost-effective way to
transfer equipment and expertise from the UK to
countries with serious road traffic injury problems
and limited resources. It addresses the important
area of post-crash care – pillar 5 of the Decade
of Action Global Plan. And it is part of the FIA
Foundation’s wider support for road safety in the
region, working through our strategic partner EASST,
demonstrating how a partnership approach can
successfully address issues of governance, catalyse
legislation on seat belts and speed, support and
improve police enforcement strategies and promote
safer road design to protect all road users, and
particularly pedestrians and children.
UK fire crews demonstrate road crash training in Moldova
Fire-fighting
equipment from the
UK is saving lives
in Eastern Europe
through our support
for EASST and FireAID.
65
Organisation to the Republic of Moldova to carry
out a full assessment of equipment and training
across the country in order to determine the scope
of the delivery and training content and establish key
relationships.
Following a six month planning period, the vehicle
convoy left the UK on 27th April arriving in the
Moldovan capital Chisinau on 1st May – driven some
1,700 miles through 8 countries by a team of Florian
volunteers.
Dorin Recean, Minister for Internal Affairs, Republic of Moldova,
greets firefighters
The equipment sourced by Fire AID has been
donated by UK fire and rescue service humanitarian
charity Operation Florian, accompanied by a
two week training programme delivered by
UK professionals to internationally recognised
standards with a particular focus on improving
the emergency response to road traffic collisions
in Moldova – a country which has a particularly
high road fatality rate. The overall aim is to reduce
attendance times to incidents and to ensure that
personnel with the right skills and equipment are
able to save saveable lives. The fire equipment used
is donated as UK fire services update and renew
their own fleets.
An intensive two-week training programme began
on 5th May at training centres across the country
conducted by an expert team of UK volunteer
firefighters. Training for the Moldovan personnel
included firefighting and operating techniques,
standard road traffic extrication (RTC) training, and a
course of first aid and trauma care training.
The training concluded on 16th May with an official
ceremony and a demonstration of skills learnt by
the Moldovan firefighters attended by Moldova’s
Interior Minister Dorin Recean, Deputy British
Ambassador John Kane, and American Deputy
Chief of Mission Kara C. McDonald. The Moldovan
personnel undergoing the training received certificates
in recognition of the completion of the two-week
programme.
The project began in October 2013 with a scoping
visit to Moldova in cooperation with EASST Advisory
Board member Sergei Diaconu, Deputy Interior
Minister of Moldova, and EASST’s local partner the
Automobile Club of Moldova. The week long scoping
visit introduced Operation Florian and the UK Rescue
The project has demonstrated the benefits of joint
projects facilitated by Fire AID for improving road
crash rescue capacity. In addition to Moldova, projects
have been undertaken by Fire AID in countries
including Bangladesh, Ghana, Kenya, Russia and
Ukraine.
66
PARTNERS FOR HEALTH
WALKING
THE TALK
ROAD SAFETY FAIR MOBILITY
UN Secretary General Ban Ki-moon with African ministers at the African Sustainable Transport Forum
“People depend on transport in a myriad of ways. Yet
so many people lack any transport whatsoever. More
than half of Africa’s people have no option than to walk
long distances, at times in unsafe conditions, to work,
school or hospitals.”
Speaking to ministers and officials of more than 40
African governments, assembling in October 2014
for the first African Sustainable Transport Forum, UN
Secretary General Ban Ki-Moon’s message was clear:
More emphasis needs to be placed on non-motorised
transport to protect and encourage pedestrians and
cyclists, and tackle road traffic injuries, air pollution
and climate change.
Working in partnership with the UN Environment
Programme (UNEP), the FIA Foundation is supporting
efforts to prioritise walking and cycling in Africa. In an
article for the Guardian’s Global Development website
Rob de Jong, Head of Urban Transport at UNEP,
describes how the initiative is helping the authorities
in Uganda to walk the talk:
In East Africa we are
working with UNEP
to encourage nonmotorised transport
policies that protect
pedestrians.
67
“Sub-Saharan Africa is the most dangerous place in the
world to travel by foot. Pedestrians account for 22%
of road fatalities worldwide; in Africa, this proportion
rises to 38%. But these most vulnerable road users are
easy for government officials to overlook. Only about
a third of low- and middle-income countries have
policies that protect pedestrians.
Such statistics have served as a wake-up call
in Africa, a continent that struggles with traffic
congestion, air pollution and limited access to
transport. In Uganda, Kenya and a handful of other
countries, officials are developing laws and guidelines
to keep pedestrians safe. But policies alone are not
enough – any legislation needs to be implemented
and enforced.
Pedestrian safety is a major concern in Kampala,
Uganda’s capital city. The government has made
real progress in this area. In 2012, it drafted a
policy, which has since been made law, to protect
pedestrians and cyclists. The policy reinforces the
idea that the government is responsible for providing
high-quality infrastructure – pavements, cycle lanes
and the like – to serve the country’s non-motorised
transport (NMT) users. It sets out standards to
ensure that elderly people, those with disabilities and
pedestrians with small children can use roads and
pavements safely.
Implementing a non-motorised transport policy is no
easy task, however. It requires co-ordination across
many branches of government, including departments
responsible for transport, health and security.
Law-enforcement authorities must understand the
importance of the issue and the need to support it.
Local government officials must also buy into the
policy, since they are often responsible for the quality
of traffic infrastructure.
Despite such challenges, Uganda stands to gain much
from the policy. By enabling people to walk and cycle
safely, the government can improve air quality as well
as access to schools, health facilities and other critical
services, promoting social and economic development
across the country.
The UN Environment Programme (UNEP) has
worked hard to promote the safety of pedestrians
and cyclists throughout Africa. Uganda is an
African pioneer in prioritising the safety of
pedestrians and cyclists; other countries would do
well to follow its example. But, crucially, Uganda
and other countries need international support as
they design and implement new policies to keep
pedestrians safe.”
68
GLOBAL
PARTNERSHIPS,
LOCAL IMPACT
Through the FIA’s global network of mobility
and sporting clubs, and though our private
sector partnerships for road safety, the
Foundation develops local capacity to prevent
injury on track and road
THE SAFETY
FEDERATION
ROAD SAFETY
A diverse portfolio
of road safety pilot
projects and initiatives
are being led by FIA
clubs across the world.
71
Whether training motorcycle taxi riders in Tanzania,
promoting cycle safety in the Netherlands or managing
education programmes in Colombia, the automobile
clubs that make up the membership of the FIA and
the FIA Foundation are leading a diverse range of road
safety interventions in support of the UN Decade of
Action for Road Safety.
Auto clubs typically command high levels of respect
and trust within their countries, playing a leading
role on motoring, consumer and mobility issues.
And, as a collective, they are carrying out vital work
internationally to advance the road safety agenda.
With their often impressive communication channels
to the public, via member magazines, websites and
direct contact through roadside breakdown assistance,
as well as many community outreach programmes,
clubs are well positioned to provide important
elements of the overall ‘Safe System’ approach:
consumer advocacy for safer roads and safer vehicles,
and promoting safer road users through education and
awareness raising.
72
FIA clubs contribute
to the UN Decade
of Action through
initiatives on safer
roads, safer vehicles
and safer drivers.
ACP motorcycle safety session
Campaigning by Uruguayan club ACU
JAF President Takayoshi Yashiro (l) demonstrates first aid
Romanian club ACR help to setup 50 traffic education laboratories
Clubs are at the heart of the Road Assessment
Programmes, with many managing and leading
national road infrastructure safety assessments.
They are also the main consumer advocates and
spokespeople for the NCAP crash test programmes
– in Latin America, for example, the clubs are at the
forefront of communicating independent crash test
results by Latin NCAP. And, with grant funding from
the FIA Foundation, disbursed through the FIA’s
Road Safety Grant Programme, clubs are developing
a range of initiatives, often with a particular focus
on improving road safety for children and young
people, deploying a variety of innovative and creative
approaches to their project work.
In Uruguay, for example, the Automóvil Club del
Uruguay (ACU) has pulled together an impressive
coalition to develop an educational programme on
road safety best practices and post-crash response.
The aim is to increase the awareness of risk factors
and to promote road safety measures through
social marketing campaigns. This has been done in
collaboration with the UNITRAN Foundation, the
National Road Safety Unit and the Pan-American
Health Organization. The campaign had widespread
national impact, extensive media outreach and a high
level of government and public participation.
The Automóvel Club de Portugal ACP which produced
a cartoon to educate and inform children and young
drivers on road safety issues in an entertaining way.
It consists of a number of programmes covering
topics such as the dangers of drink-driving, awareness
73
of speed limits and the importance of safety belts
and helmets. At its launch in 2012 the programme
was run daily during prime time. The success of the
initiative has resulted in a second series of the show
being scheduled and it is currently still broadcast on
Portuguese TV.
In Romania, the Automobil Clubul Roman (ACR) has
set up 50 road traffic education laboratories in 30
schools for students aged between 7 and 15. With
the extensive involvement of the local communities,
the Ministry of Education, research representatives,
local traffic police, SMURD, ISU and other authorities,
this ground breaking project has had a major impact
in increasing road safety awareness, reaching over
51,000 students. The success of the project has led to
an agreement with the Ministry of Education that the
labs will be set up for the following school year both in
schools where it had already been implemented and
new ones.
The Automovil Club de Colombia (ACC) has created
a road safety educational programme aimed at
27,000 school children in Bogota. The project featured
a 1,300 square foot mobile road safety “Mobility
Park” which was set up within the school grounds,
and where children learned about road safety by
observing and applying traffic rules through playful
activities involving role playing as pedestrians, cyclists,
motorcyclist and drivers. More than 100 schools were
visited with a one-day programme and the project
reached an average of 239 pupils per school and
session. The project has also benefitted from extensive
Press conference organised by Spanish club RACE
Czech club UAMK speak to the media
media coverage. A report issued following the project
work by the Bogotá Mobility Department showed a
71% decrease in accidents involving children below
the age of 17 in areas where the project has been
delivered. The success of the Mobility Park created
demand from private companies and shopping centres
and nearly 75% of the schools requested a repeat of
the project for the following year. The park has been in
demand throughout 2014, with 85% of use by public
schools, with a continuation of the project planned for
2015.
seniors. The campaign reached thousands in the cities
and an estimated 300,000 were reached in addition
through press coverage.
Meanwhile in Spain, the Real Automóvil Club de
España (RACE) launched a campaign in six major
cities promoting the ‘Golden Rules’ safety advice of
the FIA Action for Road Safety campaign. It focused
primarily on vulnerable road users: children, youth and
The need to improve road safety for cyclists is a
growing concern in many countries, something that
unites high, middle and low income nations. In the UK,
the AA is running a particularly effective campaign “Think Bikes” - with some co-funding support from
While a focus on children runs throughout many
of the FIA club initiatives which will continue to
have a sustained impact into 2015, some clubs are
achieving significant success by targeting their work
on specific categories of road user. And, perhaps
counterintuitively for motoring organisations, these
often focus on cycle safety.
74
the FIA Foundation. The campaign aims to increase the
awareness of drivers about cyclists and motorcyclists
on the road. A survey for the campaign showed that
93% of drivers admitted it was hard to see cyclists
and about half said they were often surprised when
a cyclist would “turn up from nowhere”. Many - 85%
- thought motorcyclists were hard to spot. Launched
in association with the AA Charitable Trust and with
the support of the British Cycling and the Motorcycle
Industry Association, the AA’s “Think Bikes” campaign
has distributed millions of stickers to drivers to fix on
their car wing mirrors. These serve as a reminder to do
a “double-take” in their mirrors to be alert and watch
out for cyclists and motorcyclists.
As Edmund King, AA President, explains: “The AA
Think Bikes campaign is definitely needed when
half of drivers are often surprised when a cyclist or
motorcyclist ‘appears from nowhere’. Those on two
wheels never appear from nowhere so as drivers we
need to be more alert to other road users and this is
where our stickers act as a daily reminder. Likewise
riders need to be aware that they may not always be
spotted by drivers. We hope that this campaign can
reach the parts that other campaigns can’t reach.
Greater awareness alongside education, enforcement
and improved infrastructure will make our roads safer
for all.”
In the UK the AA have distributed millions of Think Bike stickers to
motorists
The campaign’s launch event in central London
attracted widespread publicity with the help of
Olympic cyclist Chris Boardman, 20 times TT
winner John McGuinness and with support from the
Metropolitan Police. The campaign has also been
a success on social media with an eye-catching
‘Think Bikes’ YouTube video featuring a naked cyclist
attracting hundreds of thousands of views.
75
Cycling has also been the focus of an advertising
campaign run by the Canadian Automobile
Association (CAA). The TV campaign encourages car
drivers to ‘Share the Road’ by personalising individual
cyclists to show that they are ‘a devoted mother of
three’, ‘responsible father and husband’ or an ‘adored
dad, driver…and cyclist’. Cycling, the campaigns says,
‘moves us all’, so car drivers should do more to slow
down and make space for pedal power. In Holland,
home of mass cycling, the automobile club ANWB
has collaborated with SWOV, the Dutch Institute
for Road Safety Research, to publish a report ‘Safe
Cycling Network: developing a system for assessing
the safety of cycling infrastructure’ on improving
infrastructure for cycling, adapting some of the
methodologies of the Euro RAP road assessment
programme.
AA Tanzania’s “Walk Safe” initiative which has
involved campaigning with local schools has
influenced a special government committee to
consider the introduction of a syllabus on road safety
in primary and secondary schools. Due to a high
number of traffic incidents and injuries involving
children, the aim of the syllabus is to help create
awareness among young people on how to use roads
properly and safely. The project has raised awareness
of pedestrians through road signs in 20 schools in Dar
Es Salaam in order to reduce pedestrian fatalities. A
“Road Patrol” team, wearing distinctive vests, has been
hired and stickers and flyers distributed. The public,
government and other stakeholders are welcoming
and supporting the campaign, with widespread media
coverage.
AA Tanzania is also in the third year of its highly
successful project to train ‘boda boda’ (motorcycle
taxi) riders. Hundreds of boda boda riders have
been given training and certified in an initiative
coordinated together with the traffic police. The
latest additional element to the campaign is to
urge drivers to be more aware of pedestrians and
motorists and to respect their rights as traffic
participants.
Whether focusing on vulnerable road users, on
the changing demands of mobility, or the need
to protect children, the FIA’s member clubs are
leading the way with innovative project work which
is helping to raise awareness, build local capacity
within automobile clubs, connect with other road
safety stakeholders (the police are very often
collaborators), encourage political support for road
safety investment and also support the FIA’s global
advocacy for safer roads.
SUPPORTING FIA SAFETY ALLIANCES
The FIA established two new strategic partnerships in
2014, with grant support from the FIA Foundation.
The FIA has joined with the International Federation
of Red Cross and Red Crescent Societies (IFRC) to
promote first aid and trauma care. Working with the
IFRC and its hosted programme for road safety, the
Global Road Safety Partnership (GRSP), the FIA will
enable twinning of auto clubs and national Red Cross/
Red Crescent Societies to support first aid training
and joint advocacy for action on trauma care following
road traffic collisions. With funding from the FIA
Road Safety Programme, clubs including the Japanese
Automobile Federation (JAF) and the Automobile
Club of Portugal (ACP) are already working with their
national IFRC counterparts.
and Argentina spawned the IberoAmerican Road
Safety Observatory (OISEVI), a regional road safety
collaboration that brings together 22 countries. The ITF
also publishes the IRTAD Road Safety Annual Report,
a performance review, and manages the IRTAD road
safety database, with data from 32 countries.
ITF Secretary-General José Viegas with Jean Todt
FIA President Jean Todt signs agreement with IFRC Secretary General
The FIA is also working with the International Transport
Forum, the OECD’s transport think-tank, to improving
data collection, the analysis of which underpins road
safety policy decisions. Among other road safety
activities, the ITF, through its International Traffic
Safety Data and Analysis Group (IRTAD), has worked
since 2008 to organise twinnings between interested
countries to improve the collection and analysis of
road safety data. The twinnings have brought together
countries such as Argentina/Spain, Cambodia/
Netherlands (supported by the Foundation) and
Jamaica/UK. The successful twinning between Spain
Welcoming the new FIA/ITF partnership, which
was announced at the ITF’s annual Forum in Leipzig,
ITF Secretary-General José Viegas described the
importance of the new collaboration: “Good road
safety data is critical for any road safety research,
policy and crash prevention activities. The lack of road
safety data globally creates a significant difficulty in
assessing the specific road safety issues, evaluating
the economic impact of road traffic deaths and
injuries, identifying the optimum interventions and
monitoring the impact of countermeasures.”
FIA President Jean Todt said: “Together with the
ITF we have agreed to work on the development of
universal road traffic safety indicators which can be of
great help to our members when addressing national
road safety problems. The expertise which the ITF has
acquired in the area of road safety data collection and
analysis will allow us to better evaluate crash trends,
improve the analysis of risk exposure and design more
effective road safety policies”.
76
FORWARD
THINKING
MOTOR SPORT SAFETY
Motor sport safety is
working hard to keep
pace with the latest
developments in racing
at all levels.
77
In recent years, motor sport has embraced new
forms of racing involving electric and hybrid cars.
But new technology brings with it new sets of issues,
particularly in terms of safety and medical supervision.
The FIA Foundation is ensuring that safety research
and education keeps apace with these changes.
At the heart of the FIA Formula E Championship, the
all-electric series launched in 2014, is a 200Kw battery
that delivers the equivalent of 270bhp to every car. But
with great power comes greater risk, particularly an
ever-present danger of electric shocks and electrical
fires.
78
Education and
training are vital to
ensure safety in the
sport.
There are similar concerns in other championships
that utilise electric power. Major global championships
such as Formula One and the World Endurance
Championship use cars with hybrid engines that
include powerful energy recovery systems.
This is why the FIA ensures the strictest safety
and medical procedures are adhered to in these
championships. The cars incorporate extremely safe
systems with fail-safe engineering built in. They meet
the most stringent crash-test standards and include a
number of features to prevent electric shocks and fires.
But there is always the human factor to consider
and the only way to keep everyone safe is through
education and training. To deal with this, the FIA
Institute, backed by the FIA Foundation, has been
focussed on running knowledge-sharing summits and
training courses for safety and medical professionals
worldwide.
In January 2014, at the Le Mans circuit in Northern
France, over 20 extrication teams from around
the world gathered for a specialist training course
organised by the FIA Institute and the Fédération
Française du Sport Automobile (FFSA).
They included teams from Spain, UK, Belgium,
Portugal, Holland and Germany, as well as delegates
from the rest of the world there to observe the
training, with representatives from as far afield as
Japan, Argentina, Australia, USA, Canada and South
Africa.
79
This global gathering was there not just to develop
new skills but also to learn from each other, ensuring
that best practice for extrication in motor sport is
utilised the world over.
The two-day training event at Le Mans enabled
extrication teams from around the globe to familiarise
themselves with the latest knowledge, techniques
and equipment under expert guidance, particularly
with hybrid cars. A number of training resources were
provided to help the participants, including Toyota’s
TS030 Hybrid Le Mans Challenger, two GP2 chassis
supplied by the DAMS team and the FIA Institute’s
new F1 extrication simulator. All extrication teams
were able to acquaint themselves with a variety of
machinery and methods to extricate a stricken driver
from their vehicle, especially during a fire.
One of a driver’s biggest fears is fire and this is
exacerbated with electric racing cars. There is a huge
difference between an electrical fire and a petrol
engine fire, primarily the difficulty in extinguishing an
electrical battery fire. This is why extrication teams
are trained to deal with all types of fires and wear
equipment to deal with it.
These extrication teams then went back to their
countries and passed on their knowledge to local
teams. They were helped by other training events that
were supported by the FIA Foundation’s Motor Sport
Safety Development Fund during the year, including
events in Germany, Singapore and Mexico.
These culminated in the Medicine in Motor Sport
Summit in Qatar, Doha in December, which included
seminars on electric and hybrid safety. Jointly hosted
by the FIA and FIA Institute, the Summit is a worldleading forum that brings together motor sport
professionals to discuss a range of medical and safety
related topics.
The 2014 Summit included a dedicated day at the
world-renowned Aspetar Hospital, the first specialised
Orthopaedic and Sports Medicine Hospital in the
Gulf. These state-of- the-art facilities hosted a range
of workshops for delegates to experience a series of
practical exercises and interactive discussions under
the guidance of leading sports medicine practitioners.
“It is a vital forum for the discussion and debate
of a variety of safety and medical topics by motor
sport professionals,” said FIA President Jean Todt.
80
“The summit is a key tool in improving motor sport
safety and medical care, which is an ever-continuing
mission.”
In 2014, the Institute has launched an online Carbon
Management portal to help motor sport stakeholders
further reduce and manage their emissions.
The Summit is also a place where the latest
innovative papers can be by medical professionals.
Subjects include reforming extrication teams to
de-clutter the post-accident scene, stress-level
monitoring and an in-depth look at the medical
management of competitors following a fouryear study held at the Silverstone circuit in Great
Britain.
The portal enables teams, circuits, National Sporting
Authorities and other stakeholders to calculate,
manage and compensate for unavoidable emissions,
whilst also achieving carbon neutrality as part of a
wider set of environmental actions.
Sustainable future
The programme has been tailor-made for the motor
sport sector and developed according to world leading
standards and carbon neutral roadmaps, such as the
Green House Gas Protocol, Kyoto Protocol and the
ISO14064.
The growing use of electric and hybrid engines in
motor sport has been led by the automotive industry’s
move towards more sustainable forms of transport.
The FIA Foundation and the FIA Institute are ensuring
that sustainability is also embraced at every level of
motor racing.
The cloud-based online solution allows stakeholders
to securely input their emissions data. The portal then
provides a downloadable report showing all annual
emissions produced. To ensure data has been inputted
correctly, this report is submitted to a team of experts
to give them full confidence in the results.
This has been accelerated by the Institute’s
Sustainability Programme. Underpinning the
Sustainability Programme is an environmental
accreditation scheme – the Environmental
Certification Framework – the first to have been
developed specifically for motor sport. It enables
ASNs, teams, circuits, manufacturers, and event
organisers to achieve the highest standards in
environmental management. Organizations
that sign up are rated against three levels of
environmental performance, so measuring their
achievement and providing a benchmark against
which to improve.
A carbon management plan for future improvement
will be generated along with the report, detailing the
most efficient way to cut avoidable emissions.
In 2014, the UK Motor Sport Association became the
first National Sporting Authority (ASN) to achieve
accreditation in the sustainability programme. Apex
Circuit design became the first supplier to the motor
sport industry to achieve accreditation. Both were
awarded Progress Towards Excellence, the second
level.
The projects have been selected by the FIA Institute
ensuring a high quality of process so all users can be
confident in the schemes they are contributing to.
Rally Sweden achieved the top level Achievement
of Excellence, after receiving Progress Towards
Excellence in 2013. It demonstrates how the
organisation took on the recommendations of the
Institute to make it to the top level.
The accreditations are part of a broader initiative
between the FIA and the FIA Institute aimed at
evaluating and reducing the environmental impact of
motor sport and is linked to the FIA’s new campaign
‘Action for Environment’.
81
Even with a high level of environmental and carbon
management there are always emissions that cannot
be avoided. For this purpose users will have at their
disposal a web shop of Institute-approved Carbon
Credit programmes. This robust Credit portfolio
enables stakeholders to contribute to development
projects, regional projects or projects linked to
infrastructure and transportation provided by the
volunteer carbon market.
Furthermore, the FIA Institute has, in parallel,
developed a detailed roadmap to achieve Carbon
Neutral status. This document describes the FIA
Institute’s policy on Carbon management, including
the details and recommendations on the project
portfolio, defining scopes and boundaries, checklists
and more information on possible reduction areas.
The future of motor sport is very much dependent on
making cars and engines that incorporate the latest
sustainable technology. In this way, motor sport will
continue to be the driving force behind developments in
automotive technology. Through initiatives supported
by the FIA Foundation, it is ensuring that motor sport’s
future is not just sustainable, but safe too.
82
WALK
OF HOPE
ROAD SAFETY FAIR MOBILITY
Private sector support
is making the journey
to school safer for
one South African
community.
83
It is early morning and the journey to school has
only just begun. The sun is barely visible over the
corrugated iron shacks by the side of the road in
Khayelitsha, a poor community in South Africa’s
Western Cape. In the dim, gloomy light a small group
of school children hold hands by the side of the road,
waiting patiently but nervously to cross so they can
get to their lessons.
Barely inches from their faces, the heavy trucks and
speeding cars clatter along on the Jeff Masemola
highway. There’s nowhere for them to cross. They
wait and then finally when a gap emerges, they run.
This is the first group of children of the morning and
in the next hour hundreds more will follow. There’s no
pathway from their settlement to the road, so they’ve
cut a hole in the fence. Over the hour, in ever larger
groups they scramble through, pouring onto the road.
84
The main road
crossed by children
is rated just 1 star for
pedestrian safety by
iRAP.
Zoleka Mandela and the project partners at the launch
In Khayelitsha, the children face unacceptably high
risks on their walk to and from school each day. And
too many have suffered on the roads. Nonzame Sili is
a mother from Khayelitsha working in the community
supporting the parents and families of children who
have been killed or injured. She has been calling for
improved road safety for the children. She says that
families in Khayelitsha know exactly what’s needed,
but until now, little has been done.
“We have very dangerous roads. For the last 24
years that I have been living here in this community,
a lot of kids have been knocked down by high speed
traffic. The children have been given no choice and
no protection. It would be so simple just to put a
safe crossing in. Something needs to be done to slow
the traffic down. It’s really terrible when you see the
85
thousands of children we have in our community who
are not able to get to school safely. It’s heart breaking
when they suffer on our roads.”
The community has been crying out for action to be
taken and with the Safe Schools pilot project underway
in Khayelitsha, there is now hope. The project was
launched by the Road Safety Fund and its partners
in May 2014 after the schools in Khayelitsha had
been identified as urgently in need of improved road
safety. It is an example of how corporate support can
be leveraged to have a dramatic impact, improving
road safety for a community and its children. With
coordination and support from the FIA Foundation,
funding has been directed to the project from the
principal donor, Janssen, a Johnson & Johnson
company. For Janssen the project is a continuation of
Kids at Sivile school campaigning for road safety in the new development goals
its contribution as a major global corporate supporter
of the Decade of Action for Road Safety.
to support the Decade of Action globally since its
launch.
A diverse but unified coalition including engineering
firm Worley Parsons and vehicle manufacturer IVECO,
has been assembled providing further financing,
technical assistance and project expertise. The
International Road Assessment Programme, iRAP is
working with local partners to introduce safe road
infrastructure on the routes to and from school. The
South African Medical Research Council is assisting
the monitoring and evaluation of the project. Takalani
Sesame, the South African partner of Sesame
Workshop, provides educational content and materials
and injury prevention NGO, Childsafe is the project
lead. The South Africa Safe Schools initiative is also in
line with work that Sesame Workshop has been doing
The project is a pioneering approach to road safety,
introducing safe road infrastructure to protect school
children on the route to and from school, combined
with road safety education and awareness for children
and teachers from Takalani Sesame and Childsafe.
The community’s response to the initiative was clear
for all to see at the launch event hosted by Sivile
Primary School, where initial pilot work is being
carried out. Speaking at the launch, Sandile Dyum, the
school’s Deputy Principal explained the impact that
the project can have. “We have high levels of poverty
here in Sivile and it’s crucial for our children that they
are able to get to school, to complete their education.
Just having a safe crossing will make a huge difference
86
“The vaccines for
this epidemic are
readily available: safe
crossings, protected
footpaths, and speed
restrictions.”
Zoleka Mandela
– this is one of the biggest problems we face in our
school, the dangers for our children on the roads.”
As the project progresses, the local community will
continue to play a vital role. As awareness has been
raised and demand stimulated, the community will
benefit from the additional capacity that the project
brings for it to advocate for a sustained focus on road
safety to be made by the local and regional authorities.
The funding from Janssen has the potential to unlock
much longer lasting improvements in protection for
local school children.
Along with Sivile Primary as the launch school, a
cluster of schools from low income settlements in
Western Cape have been selected as pilot sites for the
12 month first phase of the Safe Schools project. All
their children face high risks of road traffic injury. The
other schools are Imbasa in Nyanga and ACJ Phakade
in Strand. Isikhokelo in Khayelitsha is the control
school in accordance with monitoring and evaluation
best practice. The project is the first of its kind in South
Africa but is in line with similar initiatives supported
via the Road Safety Fund globally including in Tanzania,
Mexico and Costa Rica.
Zoleka Mandela
moving traffic. All too often we see the tragic results
in the trauma unit of the Red Cross War Memorial
Children’s Hospital. This project has great potential
to prevent injuries and save lives. Together with our
partners we look forward to taking forward this vital
work for the Decade of Action for Road Safety.”
iRAP together with the City of Cape Town have
performed surveys of the Sivile Primary School road
network along with the other schools. Sivile has
approximately 1150 children on its rolls, 90% of
whom are pedestrians, mainly crossing the busy and
hazardous Jeff Masemola Road. This road is high
risk, with vehicles travelling at speed and requires
improved protection for the hundreds of children
crossing every hour at peak times to and from school.
In its initial survey work, iRAP has rated sections of the
Jeff Masemola Road as only 1 star in terms of safety,
placing child pedestrians in severe danger. Through
to 2015, the objective is to ensure that safe crossing
points are placed at the intersections where children
walk to school, to reduce the speed of the traffic and
to improve the safety of the road infrastructure to
significantly lower the risk of fatalities and injuries
among the children. The education programme
produced by Takalani Sesame has been designed to
work in tandem with the infrastructure improvements.
Leading the project launch was Zoleka Mandela, the
granddaughter of Nelson Mandela and global road safety
campaigner. To loud applause, she told the audience
of over one thousand pupils, teachers and community
leaders that she hoped the project would have a global
impact. “We can and we must do far more to protect our
children. Road traffic injury is a man-made epidemic and
a serious burden on children and young people globally,
but it is preventable. The vaccines for this epidemic are
readily available: safe crossings, protected footpaths,
and speed restrictions; together with well-designed
education programmes. No child should be denied
protection on our roads. We are calling for global support
to ensure that road safety becomes a development
priority. With this project, we are walking the talk,
demonstrating just what can be achieved. Lives can be
saved, here in South Africa and around the world.”
The Sivile School launch event had an air of
celebration, as children in their hundreds took to the
stage, dancing with the Sesame characters provided
by Takalani, with Zoleka Mandela and the project
partners. There was a sense that the fear felt by so
many children and their parents as they make their
way to school each day could be lifted. There was relief
that the pain and suffering experienced by too many
families could be ended. Over the coming months,
as the children of Sivile step forward on their way
to school there will be hope that the safety they so
desperately need will be provided.
Professor Sebastian van As is Chair of Childsafe, and in
his role as head of the trauma unit at the Western Cape
Red Cross Children’s Hospital he knows only too well
how vital the initiative is to protect local schoolchildren.
Professor Sebastian van As, said: “The coalition that
has been brought together is addressing an issue which
we cannot afford to neglect. This project is desperately
needed to protect our school children. We are suffering
from a lack of basic but essential road safety. The kids
walking to and from school each day are exposed to fast
Takalani Sesame has brough its educational expertise to the project
87
88
FINANCIALS
AND
GOVERNANCE
FINANCIAL REVIEW
This financial review is
a summary of activities
and expenditure
and may not contain
sufficient information
to allow for a full
understanding of the
financial affairs of
the charity.
For further information, the
full annual accounts, the
independent auditors’ report
on those accounts and the
Trustees’ Annual Report should
be consulted. Copies of these
accounts can be obtained, free of
charge, from the FIA Foundation
for the Automobile and Society,
60 Trafalgar Square, London,
WC2N 5DS, or from the FIA
Foundation’s website
www.fiafoundation.org
Expenditure
The FIA Foundation is primarily a
grant making organisation, although
it does manage its own advocacy
and research programmes.
Grant making
During the year ended 31
December 2013 the total
expenditure of the Foundation
was €24,005,000. Expenditure
is split between Unrestricted and
Restricted funds as follows:
FUND
EXPENDITURE (€000’S)
PERCENTAGE
Unrestricted
€11,741
48.9%
Restricted
€12,264
51.1%
Total
€24,005
100.0%
RESOURCES EXPENDED
BY COST CATEGORY (€000’S)
74%
GRANTS AWARDED TO MAJOR PARTNERS (BY FUND €000’S)
Unrestricted funds
Motor Sport Safety Development Fund
Road Safety Fund
€1,000
€2,000
FIA Institute for
Motor Sport Safety
€3,000
€4,000
€2,916
€2,000
Federation Internationale de
l’Automobile
€1,555
International Road
Assessment Programme
€5,000
€1,187
€900 €486
Direct Expenditure
€2,263 (9%)
GRANTS AWARDED TO OTHER MULTI-ANNUAL RECIPIENTS
(BY FUND €000’S)
Cost of managing
investments
€1,541 (6%)
9%
expenditure are restricted for the
specified purposes as laid down by
the donor. Grants were awarded by
the Road Safety Fund and The Motor
Sport Safety Development Fund
during the year.
Global NCAP
Support and
indirect costs
€1,809 (8%)
8%
Grants were awarded from both
unrestricted and restricted funds.
The Foundation manages 3 restricted
funds: Make Roads Safe Hellas; The
Road Safety Fund; and, The Motor
Sport Safety Development Fund.
The donations and other incoming
resources received or generated for
Grants Awarded
€17,662 (74%)
Governance costs
€730 (3%)
6%
107 organisations benefited from
144 grants awarded during the year,
with a value of €17,662,000.
Expenditure is split
by activity in order to
meet the objects of
the Foundation
Unrestricted funds
€600 €491
Road Safety Fund
€100
€200
Asia Injury Prevention
Foundation
€500
€265
€150
€90
Institute for Brain and Spinal Cord
Disorders (ADREC)
€60
€325
Make Roads Safe
World Bank Global
Road Safety Facility
€400
€235
Eastern Alliance for Safety and
Sustainable Transport
Gonzalo Rodriguez
Memorial Foundation
€300
€350
€114
116 smaller and one off grants were awarded during the year, with a total value of €5,938,000.
Details of the recipients can be found in the full financial statements.
91
92
ABOUT THE
FIA FOUNDATION
Trustees
Tim Keown
Chairman, UK
Marilena Amoni
USA
Martin Angle
UK
Nick Craw
USA
(FIA Nominee)
John Dawson
UK
Christian
Gérondeau
France
Brian Gibbons
New Zealand
(FIA Nominee)
Alan Gow
UK
Earl Jarrett
Jamaica
Carlos Macaya
Costa Rica
Max Mosley
UK
Boris Perko
Slovenia
Graham Stoker
UK
(FIA Nominee)
Jean Todt
France
(Ex Officio,
FIA President)
Takayoshi Yashiro
Japan
Saul Billingsley
Director General
Sheila Watson
Director of
Environment and
Research
Avi Silverman
Director of
Advocacy and
Communications
T. Bella Dinh-Zarr
Director,
United States
Office
Rita Cuypers
Director of
Partnerships
Jane Pearce
Director of
Governance and
Personnel
Alicia Talbot
Finance Director
John Pap
Head of Design
and New Media
Caroline Flynn
PA / Office
Manager
Chris Bentley
Head of
Information
Technology
Béatrice
Dumaswala
Campaigns and
Logistics Officer
Diana Fauner
Design and New
Media Officer
Monalisa Adhikari
Programmes
Coordinator
Staff
The FIA Foundation’s charitable mission is to promote
public safety and public health, the protection and
preservation of human life, and the conservation,
protection and improvement of the physical and
natural environment through an international
programme of activities promoting road safety, the
environment and sustainable mobility, as well as
funding motor sport safety research.
The Foundation (full name: FIA Foundation for the
Automobile & Society) is a company limited by
guarantee and registered as a charity in the UK (No.
1088670). The Foundation is independent and under
the control of its Trustees who are required to act
within the powers conferred upon them in our Articles
of Association and in the best interests of the charity.
The Foundation was established in 2001 with a
donation of $300 million made by the Fédération
Internationale de l’Automobile (FIA), the nonprofit federation of motoring organisations and the
governing body of world motor sport. We have an
international membership of motoring and road safety
organisations and national motorsport associations,
93
with 152 founding members and 14 members from 103
countries. The members of the Foundation, through
their Annual Meeting, elect our Board of Trustees
and receive the Trustees’ Annual Report and Financial
Statements.
The Foundation has built an international reputation
for innovative global road safety philanthropy; practical
environmental research and interventions to improve
air quality and tackle climate change; and high impact
strategic advocacy in the areas of road traffic injury
prevention and motor vehicle fuel efficiency. In a
citation he delivered at the 2012 Annual Meeting of
the Clinton Global Initiative, President Bill Clinton said
of the FIA Foundation: “Providing financial, technical
and policy support their leadership has helped to
activate a number of road safety efforts including
helmet distribution, awareness campaigns including
parental awareness of vehicle restraints for children,
training of police forces and traffic laws.”
Our aim is to ensure ‘Safe, Clean, Fair and Green’
mobility for all, playing our part to ensure a sustainable
future.
94
Visit us online:
www.fiafoundation.org
@fiafdn

innovating for impact, advocating for change

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