Naza Group to spearhead Peugeot momentum

FEBRUARY 7, 2010 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS | V7
# ISSUE 02/10
T
he recent media briefing by
Automobiles Peugeot deputy
managing director Nicolas
Wertans in Kuala Lumpur signified
the importance of the South
East Asian region for the French
automaker.
The two-day visit to Malaysia by
Wertans last month also coincided
with Peugeot’s recent unveiling of a
new brand identity in Paris, France.
Wertans said the new brand
identity is part of a new marque plan
to move Peugeot up three places
in the world car market by 2015.
Peugeot currently ranks 10th in the
global automotive market in terms
of size.
He said the new marque plan
will see Peugeot embark on a twin
product offensive that will result in
the launch of 14 new models in its
core markets and in new markets
between 2010 and 2012.
Speaking to the Malaysian media
at a joint briefing with the Naza
Group in Kuala Lumpur on Jan
26, Wertans said the new brand
identity sees the incorporation of
a new Peugeot Lion and a new
international signature, MOTION
and EMOTION.
“When we talk about Peugeot
Emotion, you just have to look at
our SR1 concept car. It has all the
styling cues for our next generation
cars. The SR1 is athletic, balanced,
sensual and has flair, strength and
power.”
Meanwhile, four new Peugeot cars
will be launched in Malaysia this
year.
For Malaysian Peugeot Enthusiasts
Naza Group to spearhead
Peugeot momentum
The RCZ 2+2 sports coupe is due to be launched in Malaysia this year.
Wertans (left) and SM Nasarudin at the media briefing in Kuala Lumpur.
These are the 3008 crossover,
5008 family MPV (multi-purpose
vehicle), RCZ 2+2 sports coupe and
a compact notchback codenamed
T33.
According to Wertans, the T33
notchback will have a spacious boot,
high equipment levels and a 1.6-litre
petrol engine mated to an automatic
Porsche Tiptronic gearbox.
The T33 notchback is due to be
launched by November this year.
Naza Group of Companies joint
executive chairman SM Nasarudin
SM Nasimuddin said he expected
the T33 notchback to be a bestseller,
with monthly sales of 500 units.
“The T33 is another collaboration
between Peugeot and Naza, which
will also be exported to Thailand
and Indonesia,” said SM Nasarudin
during the media briefing at Le
Meridien Kuala Lumpur.
Nasim Sdn Bhd (NSB), a unit
of the Naza Group, is the official
distributor of Peugeot vehicles in
Malaysia.
Wertans said the partnership
between Peugeot and the Naza
Group was very fruitful.
“We congratulate the Naza Group.
The group does not compromise in
the areas of quality, professionalism
and competency,” said Wertans.
“We have always positioned
Peugeot as an attainable premium
brand, and will spearhead the
expansion of the French Lion in this
region,” said SM Nasarudin, adding
that expected sales of Peugeot cars
in Malaysia this year was 3,000
units.
This year, the Peugeot network
will also expand with the addition
of three new NSB branches and
a dealership in Puchong and the
Ampang areas (Klang Valley), Ipoh
(Perak) and Kota Kinabalu (Sabah).
Malaysia as Peugeot’s regional hub
The Naza Group of Companies
aims to have Malaysia as
the regional hub for Peugeot
automobiles.
The French carmaker has chosen
the Naza Group as its partner in
spearheading its expansion in this
region after the group’s sales of
Peugeot vehicles last year totalled
3,766 units, thus accounting for 86
per cent of Peugeot sales in the
Asean region.
“We are confident of achieving
our aim. This year, we will launch
four new models in Malaysia and
ramp up exports of Peugeot vehicles
manufactured at our plant in Gurun,
Kedah to other parts of the region,”
said Naza Group of Companies joint
executive chairman SM Nasarudin
SM Nasimuddin.
Inside:
The Naza Group was appointed
as the official distributor for the
Peugeot brand in January 2008.
Last year, the Naza Group sold
2,347 units of the 206 Bestari
(which has been phased out), 885
units of the Peugeot 308, 491 units
of the 407 and 43 units of the 207
CC.
When the 206 Bestari sales
figures are excluded, total sales of
Peugeot vehicles were 1,419 units –
representing a remarkable sevenfold increase compared with 2008
sales performance.
Meanwhile, Peugeot will also
expand its Asean Regional Office
in Petaling Jaya to coordinate
operations for the entire Asia-Pacific
region (excluding China).
Peugeot’s Asean Regional Office
• Cutting edge, harmony, mobility and
dynamism
• Evolving with new Lion logo
• Leader for mobility services
• New car prize for fuel sippers
• Combining desirability, sensuality and
power
in Malaysia also runs a training
centre and technical help desk for
after-sales technicians in the AsiaPacific region and the Middle East.
Peugeot’s plans for Malaysia and
the region were conveyed by the
automaker’s director of Asia Pacific
and Africa International Operations,
Jean-Yves Dossal, to SM Nasarudin
during the recent World Peugeot
Conference in Paris, France.
The World Peugeot Conference,
which ran from Jan 7 to 8, detailed
the brand’s future direction
and future model line-up to its
distributors worldwide.
SM Nasarudin also took the
opportunity to present the New
Straits Times/Maybank Car of the
Year Awards 2009 (COTY) to Dossal.
The Peugeot 308 Turbo won both
• New decade, new identity
• New diesel engine for 308 CC
• Electric mobility at
Retromobile show
• Triple distinction for Peugeot
in Britain
The success of the award–
winning 308 Turbo is a
milestone in the Peugeot
resurgence here.
the Overall Car of the Year and
Family Car awards, and this marked
the first time the French marque
has been honoured with such
acclaim in the Asean region.
COTY judges pointed out that the
locally-assembled 308 Turbo was
picked over 68 competitors due to
its fuel efficiency, performance of
its award-winning 1.6-litre directinjection turbo engine as well as
its full-length panoramic glass roof,
competitive price positioning and
build quality.
Peugeot Assistance: 1-800-88-0747
Peugeot Careline: 1-800-88-6292
www.peugeot.com.my
ENGINEERED TO BE ENJOYED
V8 | CARS. BIKES.TRUCKS | NEW SUNDAY TIMES | FEBRUARY 7, 2010
FEBRUARY 7, 2010 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS | V9
For Malaysian Peugeot Enthusiasts
For Malaysian Peugeot Enthusiasts
Evolving with
new Lion logo
Updated for the 21st century,
the new Peugeot Lion, recently
unveiled, has become more
dynamic, supple and is now
three-dimensional.
Standing alone without
its blue flag, the new Lion
represents a confidence
founded on a range of new
products set to reinforce
Peugeot’s position as a leading
global vehicle manufacturer.
Today, Peugeot vehicles
are distributed in more than
160 countries through 10,000
sales outlets and are instantly
recognised by their unique
Lion emblem. It was, however,
on Nov 20, 1858 that Emile
Peugeot first registered this
iconic trade mark. Now in
2010 the Peugeot Lion evolves
further with a new look.
Cutting edge, harmony,
mobility and dynamism
P
eugeot will launch 14
new models worldwide
between 2010 and 2012.
This new product strategy
is part of the French marque’s
plans to conquer new markets.
Presently, Peugeot is ranked
in 10th position in the global
automobile market and aims
to move up three places by
2015.
2010
1996 - 2008
1960-1973
1975-1995
The plans also include
extensive product development
in the crossover, SUV (sport
utility vehicle) and MPV (multipurpose vehicle) segments for
international markets.
The marque is investing
in cutting edge technology:
electric propulsion in the i0n
and E-Vivacity scooter from
2010, diesel hybrid in the
3008 from 2011, e-HDi (microhybrid) also from 2011 on the
entire diesel range and plug-in
diesel hybrid in 2012.
Peugeot is also pushing
back the frontiers of the
motor industry by designing a
vehicle which will embody all
of the spirit of the BB1: 2.5m,
four seats and 100 per cent
electric.
The BB1 concept car
provides a very efficient use
of space, dynamism and
manoeuvrability.
During a recent visit to
Malaysia, Automobiles
Peugeot deputy managing
director Nicolas Wertans
pointed out that it was only a
matter of time before electric
cars like the BB1 appear on
Kuala Lumpur roads.
“The BB1 is a radical and
zero emission approach to
urban travel. We will build
the BB1, and launch the
production version in the near
future,” said Wertans.
Meanwhile, concept cars
such as the SR1 are meant
to establish Peugeot as the
benchmark for style.
The SR1 unveils the main
stylistic codes of forthcoming
Peugeot models, reinterpreting
the historic codes of the
marque: speed, harmony,
felineness and dynamism.
Athletic, balanced, sensuous,
with an exclusive and hi-tech
interior, this "dream car"
explores and reinterprets the
theme of a "GT Roadster".
1938-1949
The origin of the Lion
The Lion emblem was first
conceived in 1847 when Jules
and Emile Peugeot, who
founded the company Peugeot
Frères, asked Julien Blazer,
a jeweller and engraver, to
produce a logo for identifying
all Peugeot products.
The chosen design was a
Lion, as the characteristics of
the Lion were very similar to
those of the saws the Peugeot
brothers were producing:
• Strong teeth like those of the
Lion.
• Suppleness of the blade like
the Lion’s spine.
• Swiftness of cut like the Lion
pouncing on its prey.
The Lion quickly became
Peugeot’s sole registered trade
mark, and could be found not
only on tools and saw blades,
but also on coffee grinders by
1881 (the production of which
began in 1840), on bicycles
from 1882 and, from 1898, on
motorcycles.
The Lion becomes a
part of automotive
history
Although the first Peugeot
production car — the Type 3,
built by Armand Peugeot dated
from 1891, it was only in 1906
that the emblem first appeared
on a production car.
In 1910, the two entities
(Peugeot Frères and Armand
Peugeot) merged to become La
Sté des automobiles et cycles
Peugeot; the two product
ranges, however, co-existed
until the First World War.
The last car to display the
“Lion walking on an arrow”
was the Bébé Lion (designed
by Ettore Bugatti), presented
at the Paris Motor Show in
October 1912.
1933-1937
1923
1912
1872
Subsequent models, however,
used old-style lettering, on
the top of the radiator grille
contained inside a double
"ellipse", and in some instances
with lettering also on the
radiator, either on its own or in
a coat of arms (from the 201).
In the 1920s, the Lion
became a rallying call for
“Peugeotistes” who used it as
a decoration on their radiator
caps.
Two types of radiator Lions
were distributed in the network,
a roaring version by the
sculptor Marx and one ready to
pounce by Baudichon.
For its part, Peugeot bicycles
and motorcycles first used
the Lion “walking on an
arrow” emblem against the
background of a spoked wheel;
later a fighting Lion facing
to the right was introduced
in the 1920s and, finally, the
same design but with upright
lettering in 1960. Tools and
domestic appliances opted for
the Lion “walking on an arrow”
in a coat of arms or on an oval
plaque for coffee grinders.
From October 1933, with the
launch of the "aerodynamic"
range of Peugeot vehicles 201,
301 and 601, a Lion’s head
re-appeared on the top of the
radiator grille. This design also
appeared on the 401, first seen
at the 1934 Paris Motor Show
Leader for mobility services
The Peugeot BB1
concept car in
London during a
recent European
tour.
and with a tapered head design
on the 402 (1935) then the 302
(1936) and the 202 in 1938.
In 1948, the 203 adopted
as its figurehead a Lion on the
bonnet in a more prominent
style. With the launch of the
403 in 1955, another new
Lion appeared on the bonnet.
However, these two designs
were deemed too dangerous
in the event of a collision
and soon disappeared in
September 1958. The launch
of the 203 also marked the
first appearance of the heraldic
Lion of Franche-Comté and the
Duchy of Montbéliard.
It was attached to the boot
lid until October 1952 and then
migrated to the front of the
bonnet from September 1958
until the end of the series in
February 1960.
During this period, the
heraldic Lion also appeared on
PEUGEOT motorcycles.
The same design of the Lion
was also placed in a small coat
of arms in the centre of the
radiator grille on the 403 range
from April 1955 to 1966 before
being replaced by a larger
version, which first appeared on
the Pininfarina styled 404, in
May 1960.
It was then replaced by a
Lion (gilt or chrome-plated)
leaping from its background,
which first appeared in
September 1968 on the 504,
then was adopted by the 404,
204, 304 and 104.
Another generation, the Lion
"in outline" appeared on the
604 marketed in September
1975, and then extended to
the 305 (November 1977)
and 505 (May 1979) before
being presented on a black
background in 1982 on the
205, through to the 306 in
1993. At its launch in October
1995, the 406 stood out with
its large Lion emblem which
rapidly migrated across the
entire “six” generation models.
This led in 1998 to a new
look Lion, with a stylised,
angular appearance that
decorated the front and rear
of both Peugeot cars and
scooters.
Now in 2010, the Peugeot
Lion, which has been
associated with the brand
for the last 152 years, has
evolved again with a more
dynamic look. Combining a
new bi-metallic finish it is now
simpler in design, with a new
posture and fluidity.
The first production vehicle
to display this new Lion will be
the Peugeot RCZ.
Peugeot's plan is always to place
emotion at the heart of the motoring
experience: a Peugeot will never be
purely functional.
In order to implement and illustrate
this, Peugeot is adopting a new
international signature: Peugeot,
MOTION & EMOTION.
In the year of its 200th birthday, the
marque is modernising its identity in all
its activities and throughout the world
with new graphic codes.
Its goals for 2015 also include
becoming the leader for mobility
services.
Peugeot is the only marque to
offer a global mobility product range
with cars, light commercial vehicles,
scooters, bicycles and a wide range of
services.
Prizes for fuel sippers
Last month, Peugeot launched
its first European challenge to
promote eco-driving, namely
the Peugeot Eco Cup at the
Brussels Motor Show.
In 18 European countries,
four candidates will take part
in four vehicles: the 207 HDi
90, 308 HDi FAP 110, 3008
HDi FAP 110 and 5008 HDi
FAP 110.
Their objective is to cover
1,000km while consuming
as little fuel as possible.
Enrolment in the Peugeot Eco
Cup is open to all comers from
Jan 13 through to Feb 10, 2010
on the 18 Peugeot national
websites or at http://ecocup.
peugeot.com.
With strictly equivalent
weight per model, the 72
vehicles will set off from
Paris on Feb 28, 2010 in the
direction of Geneva via a
compulsory 1,000km route to
be covered in a minimum of
30 hours and a maximum of
36 hours. Four candidates will
have their eco-driving skills
rewarded.
For each model, the
candidate having consumed
the least fuel at the end of
the 1,000km drive will win the
corresponding new vehicle.
Winners will be announced
and keys to the four vehicles
handed over on March 2, 2010
at the Peugeot stand of the
Geneva Motor Show.
By organising this challenge,
the Peugeot marque is helping
to promote environmentally
and socially responsible
driving habits as well as raise
motorists’ awareness of the
potential savings achievable
through eco-driving.
Peugeot is among the
European leaders for low
consumption and emissions.
In 2010 the marque will introduce Mu
by Peugeot in Europe, an innovative
"top-up card" mobility service.
With its unique product range it
allows everyone, whether they own
a vehicle or not, whether they are a
Peugeot customer or not, to access a
range of mobility services via a prepaid card which can be topped up via
an internet site.
Combining
desirability,
sensuality
and power
Through its SR1 concept car,
Peugeot reveals the stylistic
design trends for its future
models. To be unveiled at the
Geneva Motor Show in March,
the SR1 concept car embodies
the new world of Peugeot,
reflected by the new Lion
badge which adorns its body.
It is a vehicle with timeless,
ideal proportions, revisiting
the great traditions of grand
touring cars of the past: a large
bonnet, flowing wings and a
very low centre of gravity.
The design detailing is
highlighted by the lights and
the air intakes, the shape of the
door mirrors: these elements
merge seamlessly with the
vehicle’s carbon “skin”.
In parallel, some features
(like “full LED” internal
headlamp functions and
radiator grille contour), stand
out, as if suspended.
This intense, high-tech
assembly is exemplified by the
hard top which uses preformed
profile technology derived from
the world of sailing.
Its “2+1” interior promotes
the idea of contrast.
There is room in the vehicle
for three people as the third
rear seat nestles in the middle,
behind the two front seats.
Entry to this seat is facilitated
by the centre console, which
can slide forward to improve
access. Inside the vehicle,
patinated leather and different
grained wood are examples
of the use of authentic and
natural materials that blend
seamlessly with “high tech”
materials such as nickel and
satin-finished chrome.
The instrumentation
combines analogue and
digital read-outs, thus giving
clear emphasis to every item
of information conveyed
to the driver. For example,
there is instantaneous fuel
consumption and vehicle range
data, displayed on two glass
crystal gauges directly in front
of the driver.
Another technological
innovation is the creation of an
exclusive wristwatch, designed
in partnership with Bell&Ross®.
This timepiece, with milled
inserts of solid aluminium, slots
into a dedicated housing on the
fascia panel. Every component
and every detail has, therefore,
benefited from meticulous
attention, both in terms of
design and manufacture.
Hi-tech style
The SR1 concept incorporates
HYbrid4 technology, which will
be launched in the Peugeot
3008 in 2011. In the SR1, at
the front, a 1.6-litre THP petrol
engine with a power of 218bhp
is combined with a rear electric
motor developing 95bhp.
In electric only mode, the car
becomes a ZEV (zero emission
vehicle), while its combined
cycle fuel consumption is only
4.9 litres/100 km or 119 g/km
of CO2. When the two power
trains operate simultaneously,
the SR1 develops a potential
maximum power of 313bhp
and also benefits from 4-wheel
drive.
Using HYbrid4 technology,
which will eventually become
available on different models
in the Peugeot range, the SR1
concept offers convincing proof
that driving pleasure can be
combined with environmental
friendliness. The vehicle’s
dynamic efficiency is further
enhanced by the use of a
rigid, lightweight structure
comprising a one-piece
body and a tubular chassis
onto which are mounted the
mechanical components and
suspension.
Exploiting the best of
existing technology to offer
road holding worthy of this
exceptional concept, the
suspension consists of double
wishbones with drop links both
at the front and the rear. For
even greater driving precision,
the SR1 benefits from the
adoption of 4-wheel steering.
The turning angle of the
rear wheels is controlled as a
function of the vehicle speed,
via motorised links on the rear
wishbones, thus giving the
vehicle superb agility under all
circumstances.
V10 | CARS. BIKES.TRUCKS | NEW SUNDAY TIMES | FEBRUARY 7, 2010
For Malaysian Peugeot Enthusiasts
New decade,
new identity
Nasim Sdn Bhd, the official
distributor of Peugeot vehicles
in Malaysia, will undertake a
re-branding exercise at all its
branches and dealers following
the French carmaker’s recent
unveiling of a new global brand
identity.
The exercise will entail the
incorporation of Peugeot’s
new logo and brand identity
at all of Nasim’s branches and
dealers nationwide.
The logo sees aesthetic
changes to the Peugeot Lion as
well as the French carmaker’s
new international signature,
Motion and Emotion, which
replaces its previous motto,
Engineered to be Enjoyed.
The new signature and logo
is to illustrate Peugeot’s aim to
be a brand that always places
emotion at the heart of the
motoring experience.
Nasim, a unit of the Naza
Group, currently has 10
branches with a total of eight
dealerships and has plans to
expand its branch network
to new locations including
Ampang, Puchong and Ipoh
over the coming months.
The entire re-branding
exercise is expected to be
completed by end-2010.
“I believe this new brand
identity is timely. This is the
Nasim
showrooms
such as
Peugeot
TTDI Plaza
in Kuala
Lumpur will
undertake a
re-branding
exercise.
start of a new decade and era
for Peugeot,” said Naza Group
of Companies joint executive
chairman SM Nasarudin SM
Nasimuddin.
The Peugeot Lion, which has
been associated with the brand
since 1858, has evolved over
the years.
Its latest incarnation sees a
return to a simpler design that
is also more dynamic with a
new posture and fluidity.
The Peugeot blue has
also become darker and is
now combined with the new
typography of the marque’s
name. The re-branding of
Peugeot’s worldwide network,
following the unveiling of the
new brand identity, is expected
to be completed by the end of
2012.
The brand identity, which
was introduced in conjunction
with its 200th anniversary,
was unveiled along with a
new marque plan that aims to
make the French carmaker the
seventh largest carmaker in the
world by 2015.
As part of its strategy
to penetrate new markets,
Peugeot recently picked the
Naza Group to spearhead its
expansion to other right-hand
drive markets in the Asia Pacific
region.
New diesel engine for 308 CC
E
uropean motorists
will benefit from the
latest Peugeot diesel
HDi FAP technology.
The 308 CC will be the
first model in the Peugeot
range to benefit from a
new 1.6-litre 112bhp diesel
engine.
This new engine,
called the HDi 112, is
the result of Peugeot’s
continual development
and optimisation of its
diesel HDi FAP technology,
widely acclaimed for its
performance and efficiency.
Designed to meet the
requirements of the new
Euro 5 emission standards,
the new four-cylinder
engine has a maximum
torque output of 270Nm
at 1,750 rpm, an increase
of 12.5 per cent over
the current engine, and
during overboost, 285Nm
compared with 260Nm
previously.
It also has a very wide
operating range with high
levels of torque available
at all times, thus ensuring
good driveability and
reduced fuel consumption
on a day to day basis
(since the user can drive
more often at lower engine
speeds).
Its maximum power
output is 112bhp at
3,600rpm.
It also benefits from a
number of improvements
over the current 110bhp
unit with improved noise
reduction, as well as
lowered fuel consumption
and CO2 emissions.
It features Extreme
Combustion Chamber
System (ECCS) technology
which is also found in the
new V6 3.0-litre HDi and
2.0-litre HDi diesel engines.
This technology is
combined with a new
common rail injection
system (Continental
Automotive System) where
the injection pressure is
increased to 1,650 bars
(compared with 1,600
previously) as well as new
piezo-electric injectors with
seven apertures (instead of
solenoid injectors with six
apertures as fitted to the
previous 1.6-litre HDi diesel
engine).
The engine also uses
a Honeywell Turbo
Technology variablegeometry turbocharger that
was optimised in terms of
its size.
Being smaller, it has a
lower inertia, thus reducing
response times to a
minimum.
Like its predecessor,
this 1.6-litre HDi comes
as standard with a diesel
particulate emission filter
(FAP) with a service life of
approximately 180,000km.
Electric mobility at Retromobile show
The 35th Retromobile show
in Paris last month saw
Peugeot evoking 200 years of
inspiration.
At the show, themed
"History of urban mobility",
Peugeot exhibited a selection
of nine vehicles from 1894
to 1967 which were part
of its museum collection in
Sochaux.
Since 1810, when the family
grain mill was turned into a
steel foundry and lamination
workshop producing springs
and saw blades, Peugeot has
put its name and, later on,
its emblem, on saws, tools,
ladder safety loops, coffee
mills, bicycles, motorcycles,
scooters and cars, bringing to
each of these worlds a unique
blend of excellence and
emotion.
The Aventure Peugeot
federated clubs completed this
perspective and present 12
collection models as well as a
number of miniatures.
Also, with a big wink at
the theme of this 2010
edition, Peugeot presented
two concrete solutions to the
mobility challenges of today
and tomorrow.
The two high-tech vehicles
presented were the BB1 (2.5m,
four-seater, 100 per cent
electric) – the spirit of which
will come alive in a future
model – and the E-Vivacity,
the electric scooter which will
be introduced at the end of
the year.
Both vehicles are solid
E-Vivacity.
evidence of Peugeot's global
action to promote electromobility.
Triple distinction for Peugeot in Britain
PEUGEOT PRICE LIST
(on-the-road)
nPeugeot 207 CC:
RM158,888
nPeugeot 308 VTi:
RM96,500
nPeugeot 308 Turbo
Panoramic: RM113,888
nPeugeot 308 GT:
RM159,999
nPeugeot 407 2.0 VVT
(standard): RM128,888
nPeugeot 407 2.0 VVT
(premium): RM136,888
Nasim Sdn Bhd
With the 3008 and the 5008,
Peugeot has begun its 200th
anniversary year in Great
Britain with a triple victory in
the prestigious What Car? Car
of the Year Awards.
For the 2010 awards,
Peugeot has swept the board:
the 3008 and 5008 headed
their categories, while the
3008 was named What Car?
Car of the Year 2010.
The 3008 and 5008
were named first in the
crossover and MPV (multipurpose vehicle) categories
respectively.
Since 1978, the highly
influential English monthly
What Car? has organised its
annual automobile awards.
All the new models on
sale during the previous year,
divided into 13 categories,
are judged by the magazine’s
editorial staff.
The title Car of the Year is
attributed to the winner of one
of the categories.
The two new vehicles
launched by Peugeot, entering
the territory of spacious
compacts for the first time,
have thus been honoured right
from the start.
The 3008 and 5008 are
two complementary vehicles
that are aimed at different
clienteles, but sharing volume
and modularity, an ambitious
technological content, a
high level of perceived
quality, faultless dynamic
driving behaviour and limited
consumption/emissions.
The What Car? awards
confirm the verdict of
customers. Since its launch
last year, the 3008 has met
with enormous success,
leading at the end of the year
to a worldwide sales volume
(62,000 units) that was 30 per
cent above target.
Both the
3008 (above)
and 5008
will be
launched in
Malaysia
this year.
The 5008, launched at the
end of 2009 and still being
rolled out commercially, has
already sold over 15,000
units.
The title awarded to the
3008 means that for the fifth
time – more than any other
marque in the history of this
award – Peugeot has won
the What Car? Car of the Year
Award.
Peugeot Assistance: 1-800-88-0747 / Peugeot Careline: 1-800-88-6292
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