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germanamerican - AHK USA
GERMAN AMERICAN
Michael Blickle, AVL List GmbH,
Austria and Marc Rovin,
MR Financial, USA create
a global partnership
GACC • 75 Broad St • NY, NY 10004 • USA
PRSRT STD
US POSTAGE
PAID
CLEVELAND,OHIO
PERMIT #1890
ThyssenKrupp’s New Facility [18]
2007 Transatlantic Program [22]
If You are Going to San Francisco... [25]
DACHSER: Intelligent Logistics [26]
ChronoDynaMetrics [28 ]
Viewpoint
A Stronger Europe
is a More Reliable Partner
Karsten D. Voigt, Coordinator
of German-American Cooperation
at the Federal Foreign Office
ringing a long period of
B
convergence of interests can no
In other areas, too, transat-
s e l f - reflection to an end,
EU leaders agreed on
June 23 to take European integration an important step
longer be assumed.
While understandable, this
c o n c e rn underestimates the
s t rength of the transatlantic
lantic cooperation will be vital.
The Doha round can only succeed if the United States and
the European Union move
f o rw a rd. A new “re f o rmtreaty”
for the European Union will, if
ratified, improve the Union’s
capacity to act, and will make it
partnership. Today, America and
Europe remain bound by common values as well as common
i n t e rests. As new threats emerg e ,
together. And both are well
aware that they are in the same
boat when it comes to the
i n t e rnational protection of
m o re democratic and transparent: decisions will be taken by
qualified majority in more policy areas than before; the
such as global terrorism, failing
states, and climate change, the
case for international cooperation and concerted action
property rights.
In all these areas, a stronger
Europe will be a more reliable
transatlantic partner. While
Commission will be smaller and
the European Council will have
an elected permanent President;
the European Union will come
becomes ever more compelling.
No state can deal with global
threats on its own, and intern ational security is served by a
Europe’s global influence has
in the past been diminished by
its institutions’ ineffectiveness,
a reinvigorated process of Euro-
closer to speaking with one
voice in foreign policy, and will
make headway in the fight
against crime and terrorism, as
strong transatlantic alliance.
On the economic plane, bilateral ties between the EU and the
US are growing stronger every
pean integration will give
greater weight to Europe’s
voice. With a greater stake in
the transatlantic part n e r s h i p ,
well as in environmental protection and energy solidarity.
A stronger, more integrated
Europe should be good news
year. And with a share of 40 percent of global trade, the
transatlantic economic part n e rship is still at the heart of the
Europeans will be less tempted
to define the European project
as a counterweight to America.
Leaders on both sides of the
on both sides of the Atlantic.
During the Cold War, all US
Administrations
recognized
that European integration was
global economy. At their recent
US-EU summit, both sides
resolved to seek a further re d u ction of barriers to trade, and to
Atlantic will be free to focus
their minds on pursuing their
common interest in a more
enduring partnership. in the American national interest. In recent years, however,
there has been growing concern in America that a stronger
achieve greater mutual recognition of their regulatory re g i m e s .
A new Transatlantic Economic
Council has been created to
Europe will increasingly be a
rival to the US. It seems that a
oversee these next steps of economic integration.
German American Trade · Vol. 18 · No. 7
3
Contents
Feature
Regulars
Cover Story
13 Honorary Consul Series:
Lansing G. Hecker
3 Viewpoint:
Karsten D. Voigt
4 Global Support –
The Adventure of Logistics.
Part 6 of a 9-part series.
Regions
16 Washington
Darmstadt University
of Technology Builds
Solar House Next to
the White House
A Stronger Europe is a More
Reliable Partner
31 Ifo World Economic
Climate remains stable
Results of the Ifo World
Economic Survey (WES) of
the 2nd quarter 2007
32 Transatlantic Ticker
18 Atlanta
ThyssenKrupp – Alabama
is Home of New
State-of-the-Art Facility
German American
Company News
34 Masthead
AVL List GmbH is the world’s
largest private and independent company for the development of drive systems with
internal combustion engines
as well as instrumentation
and test systems. As a result
of long-term experience and
optimization in the supply
chain of the company, AVL
rendered an incredible statement in 2003: “Effective as of
immediately, we will be able
to deliver all test bed spare
parts within 24 hours from
receiving the order.”
22 Midwest
Transatlantic Program:
a delegation of 25 students
from universities and
colleges across the United
States traveled to Germany
to complete internships.
25 San Francisco
San Francisco branch office
of the German-American
Chamber of Commerce
under new leadership
Member Profiles
26 Dachser: Intelligent Logistics
The international freight
and logistics service
provider headquartered
in Kempten, Germany.
28 ChronoDynaMetrics
Ultra-efficient Strength
Training Delivers Optimal
Fitness & Increased
Strength with No Added
Bulk
German American Trade · Vol. 18 · No. 7
Page 6. An engine test
bed requires original
spare as well as wear
and tear parts for its
non-stop operation.
These parts have to
become available as
soon as possible.
5
Cover Story
Michael Blickle,
Executive Vice President
for Global Business
Development, AVL List
GmbH and Marc Rovin,
MR Financial Chairman
create a profitable
global partnership
6
German American Trade · Vol. 18 · No. 7
Cover Story
Global Support –
The Adventure of Logistics
F
rom a technical point of
view, a South Indian auto
rickshaw and an AVL test
bed for internal combustion
engines do not have much in
common. In comparison, it
seems as though the high-tech
testing facilities and the lowtech
three-wheelers came from totally diff e rent worlds. That may be
true as far as the technologies
applied are concerned, but stuck
in traffic in one of the highly
populated Indian cities one may
discover new ways and means
for creative solutions. For
instance, an engine test bed
requires original spare as well as
wear and tear parts for its nonstop operation. These parts have
to become available as soon as
possible. Each minute of downtime causes enormous expenses
in the development process of
an engine or component manufacture r.
This is true for any
p a rt of the world. If
the test bed is located
in a South Indian
m e t ropolis it is hard
to keep up an eff e ctive supply chain.
Due to heavy traffic
and the infrastructure
situation, new solu-
that trucks and conventional
d e l i v e ry vehicles would remain
hopelessly stuck. The small auto
rickshaws (“tuktuk” in common
systems with internal combustion engines as well as
i n s t rumentation and test systems. As a result of long-term
parlance) driven by
backfiring two stro k e
engines have proven to
be the ideal means of
experience and optimization in
the supply chain of the company, AVL rendered an incredible
statement in 2003: “Effective as
transport under such
of immediately, we will be able
to deliver all test bed spare part s
within 24 hours from receiving
“We even
transported
our spares
with elephants circumstances. Such
knowledge is a valuand bicycles
when our
trucks could
not get
through or
able benefit for the
optimization of the
supply chain. This
kind of insight led AVL
to approaching this
tions are necessary to
challenge globally.
optimize the process. were too slow”
Located in Graz,
Anyone who ever
Austria,
AVL
List
tried to make his way through GmbH is the world’s largest prithe dense traffic turmoil in an
Indian metropolis will know
German American Trade · Vol. 18 · No. 7
vate and independent company
for the development of drive
7
Cover Story
8
the ord e r.” A promise, that can’t
be kept – at least in India – without the energetic support of the
sible to deliver these products
within re c o rd time by utilizing
the local means of transport –
pletely different matter to set up
an efficient global spare part s
supply network”, Blickle states.
fast three-wheelers. The obvious
i rony that the manufacturer of
such complex machinery sometimes requires the assistance of
just like the auto rickshaw mentioned above.
“eSpares” – The Web shop for
Since worldwide logistics is not
the core competence of the
company, AVL had to search for
a partner. They struck gold in
an auto rickshaw in order to
meet customer needs is not disre g a rded
by
AVL’s
Top
Management. Responding to
Spare Pa rt s
Being aware of the customers
needs starts with the ordering
process. There f o re even this lev-
Evanston (Illinois), where the
consulting company MR Financial (MRF) has its home office.
Headed by chairman Marc
the global market needs sometimes requires unconventional
methods. “We even transport e d
our spares with elephants and
el has been included in the Rovin, these international conoptimization process.
sulting
experts
“We
are
able
The result is a totally
established their posinew online ordering
to deliver all tion of specialists in
bicycles
not get
slow”,
Michael
when our trucks could
through or were too
says German born
Blickle, Executive Vice
system called AVL
“ e S p a res”. The platf o rm
surf a c e
resembles common
P resident for Global Business
Development at AVL List
GmbH. He smiles over the following additional mark: “You
web shops that sell
books or CDs – easy to
handle for everyone.
The diff e rence of
can imagine that the logistical
effort involved was not insignificant.” What makes the new
system work is the adjustment
course is the range of products,
which contain AVL spare part s
only. After the customer has
ord e red the desired parts via the
Financial proved their qualities
by implementing the ambitious
AVL goal in re c o rd time. Of
course unexpected obstacles
to local peculiarities in culture ,
infrastructure and government
administration. This is only
possible through good commu-
i n t e rnet platform, delivery follows within the next 24 hours.
No matter, whether it contains a
small pack of filter paper or a
emerged on the way. Soon the
AVL Customer Services managers faced problems no
business school could have pre-
nication that shows synergies in
the target areas.
AVL instrumentation and test
systems can be used to tune and
spare dyno – a load aggregate
that weighs several tons.
The fundamentals of
pared them for. One situation
o c c u rred in the South Indian
p rovince of Karnataka. From
one day to the other one sud-
optimize engines or components and are employed
throughout the whole development process. One company
globalization
In order to be able to achieve
its globalization goals, for the
family-owned AVL company it is
denly needs completely new
licenses. The spare parts warehouse was sealed by the
authorities. The experts fro m
using AVL test systems belongs
to the German Bosch Group. It
manufactures, amongst other
things, injection nozzles and
not enough to overcome the
aforementioned “not insignificant logistical eff o rt”. The
company counts 3.500 employ-
MR Financial brought their
experience into play and found
a solution. “We had to use
e x t r a o rd i n a ry measures to be
fuel injection pumps. It is located in Bangalore (South India).
To assure the supply,
AVL keeps spare parts avail-
ees in a total of 45 branch offices
in Europe, Asia and North America. “For many years we have
been selling our products
allowed to clear our warehouse”,
Blickle explains. Fortunately the
consultants from Illinois had
found out which one of the sev-
able in a South Indian
w a rehouse. If necessary, it is pos-
throughout the world, but we
had to learn that it is a com-
eral thousand deities was
responsible for this occurrence.
test bed spare
parts within
24 hours
from receiving
the order.”
globalization matters.
Apart from that, they
also count among
their
clients
the
world’s largest food
p rocessing group as
well as a major American
airline.
MR
German American Trade · Vol. 18 · No. 7
Cover Story
Nevertheless AVL did not
remain spared from having to
transport over 1.000 spare part s
Group products, the remaining
ten percent comes from outside
manufacturers. The AVL eBusi-
opposed to sound quantitative
f o recasting based upon mathematical models proven to be
to the capital city of New Delhi,
registering them there again and
bringing them back to Bangalore.
ness solution covers the entire
transaction pro c e d u re of the
spare parts supply network –
including catalog, availability
e ffective
in
determining
demand for spare parts combined
with
appro p r i a t e
communication and coord i n a-
Business to Business
AVL and MR Financial successfully overcame bureaucratic
check, price information, ord e r
and follow-up tracking. To keep
the transaction cost as low as
possible, “eSpares” can also be
tion of existing resources – in
other words optimizing human
resources and combining them
with the tools/systems to imple-
obstacles, like the one mentioned above. Today reliable
supply chains for original wear
and tear as well as spare parts are
integrated, via standardized
i n t e rfaces, in customer-specific
shopping systems or online marketplaces. AVL is thus able to
ment
them.
Previous
inconsistent and/or late delivery
periods
were
substantially
improved with these philoso-
available all over the world, in
other parts of Asia as well as in
Europe and North America.
With the remarkable service rate
handle a customer’s entire spare
parts requirement through outsourcing.
For this innovative and con-
phies implemented through
action as opposed to merely
through words. The organizational stru c t u re suitable for a
of 98,5 percent, the “eSpares”
system has won highest recognition in the intern a t i o n a l
automotive industry. No won-
sistently implemented solution
the AVL “eSpares” system
received the famous Austrian
eBusiness award “Constantinus”
smooth process flow within the
general supply chain was cre a ted with the support of the MR
der that the turnover of
“ e S p a res” in the AVL web shop
has continuously increased
since its opening in 2003.
in 2005. By now it has become a
role model for global logistic
solutions. First of all, all AVL
testing facilities worldwide have
W h e reas in the first year
“eSpares” sales amounted to
600.000 Euros, the 2006 figure
a l ready was 13 million. A sales
been re g i s t e red to ensure that
the spare parts stored locally
matched the diversity of equipment versions in use. This
volume of 20 million Euros is
t a rgeted for 2008; the overall
potential is about 50 million
Euros. Today, more than 1,500
required a detailed verification
of not only the installed basis of
the already functioning equipment but also a strategic
customers are already taking
advantage of the AVL web shop,
and demand for an expansion of
the product range is increasing.
o v e rview of projected future
demand when determining the
locations for the local warehouses. Today, in addition to the
“Over and over again we receive
inquiries whether we are able to
distribute parts of other manufacturers and even daily
main warehouse in Graz, there
are spare parts warehouses in
China, India, Japan, Nort h
America and Korea, all integrat-
consumer goods via our web
shop”, says Blickle, who is
pleased about the positive
response. The “eSpares” catalog
ed into the IT infrastru c t u re
which has been developed as an
independent and optimized
solution on an SAP-basis. A qual-
c u rrently comprises 5,200 part s ,
of which 90 percent are AVL
itative inventory appro a c h
“ a c c o rding to feeling” as
German American Trade · Vol. 18 · No. 7
AVL Test Bed
9
Cover Story
10
Financial logistics experts. Direct
responsibility for the spare part s
system was delegated to the
group management and its central research and development
facility, to this very day. Without
Rovin’s associate Jade Robertson, an expert lawyer for
international taxation and cus-
“Customer Services” business
division based in the Graz AVL
headquarters. Administering the
individual parts inventories was
the inventions of AVL the diesel
engines as well as the “Otto”
(internal combustion) engines
would not be as efficient and
toms duty legislation worldwide,
describes MR Financial’s activities with an appropriate
comparison: “A market is like a
t r a n s f e rred to local service
providers, and in addition third
p a rty warehouses were used.
This was done in order to coor-
would not run as economically
as they do today.
Profitable Partnership
human being, with similar
development stages. In accordance with this image, our
customers assume the task of
dinate all these individual
functions in one optimized
process for the customer. The
result was an optimized SAP
Michael Blickle emphasizes
that as a highly specialized hightech company, the AVL people
could hardly have dared setting
opening up a new market or of
improving processes in existing
markets – like a child. In this
context MRF functions as an
based solution, re g i s t e red as a
trademark under AVL “eSpares”.
I n n ovation with tradition
foot on the slippery ‘dance floor’
of global logistics all alone by
themselves. However, MR Financial had been a
extended family comprising
uncles, aunts and other players,
who all have the common objective of analyzing,
AVL List GmbH owes its success in business to a remarkable
number of innovations in the
development of internal com-
brilliant player on
this global dance
floor for quite
some time, and
bustion
engine
based
p o w e rtrain systems, which until
today have contributed to accumulating
an
impressive
thus
qualified
themselves to be
an ideal partner.
This
choice
collection of over 1,000 patents.
This history of the familyowned company begins in 1946,
when the Graz born mechanical
turned out to be
fortunate,
because together
AVL and MRF suc-
engineer Hans List laid the foundations of the company we now
know under the name of AVL
List GmbH. His objective was to
ceeded
in
network”
delivering
an
i m p ressive performance, which is looked upon furnished
m e a s u re the perf o rmance of
diesel engines. Under his leadership, along with several diesel
engine construction specialists,
as an international sensation
today. During the past 17 years
MRF chairman Marc Rovin had
already been in charge of pert i-
of all requirements, and
nonetheless hold as little inventory as possible. After
coordination with selected
they founded a joint venture in
1948, and formed the Ingenieurb ü ro List [engineering off i c e ]
(IBL), from which AVL emerg e s
nent projects in more than 27
countries, and has been re p e a tedly distinguished with award s
for his successful mix of conven-
strategic logistics partners, MRF
managed to implement the
ambitious venture – first of all in
Europe, and thereafter in more
in 1951. One year later, with
Marshall Plan resources, the central research facility is built at
Kleiststraße in Graz. These
tional and innovative methods.
He brings the credo of his consulting company to the point in
a simple, but concise guiding
than nine branch offices worldwide, amongst them in Japan,
China and the USA. The result is:
In 2002 the AVL warehouses still
premises still constitute the
headquarters of its corporate
principle: “We help our customers to help themselves.”
held an inventory value of 15
million Euros and generated a
“For many years we testing, promoting
and supporting this
have been selling
our products
throughout the
world, but we had
to learn that it is a
development in
cooperation with the
customers – i.e. the
‘parents’.” During
the “eSpares” project
the MRF globaliza-
completely different tion experts were
matter to set up an able to prove their
efficient global
spare parts supply
competencies. The
following objective
has been defined.
The local AVL warehouses should be
to be able to take care
German American Trade · Vol. 18 · No. 7
Cover Story
sales volume of 1 million Euros.
Today the inventory value has
declined to seven million Euro s
to China. “It probably didn't
hurt that Rovin's Germ a n - b o rn
father was one of the first gar-
quite a playful approach to their
job”, relates Blickle. And so AVL
u n c e remoniously presented in
and the sales volume has risen to
13 million Euros. For this restructuring MRF used its in-house
distribution management tool,
ment importers from China into
the United States in the 1970's.
His acute awareness of the
unique needs of that market
their “eSpares” workshop a
range of remote-controlled
model cars, which were on sale
per mouse click and were sup-
which creates a perfectly matching interface to AVL’s ERP
system. As a result, it was possible to visualize the entire
really made the difference”, says
Blickle. The result: It looked like
the message had reached the
right address, because the time
posed to evidence the speedy
d e l i v e ryand the reliability of the
system. These days the AVL vice
president admits to having been
ordering cycle, and central management as well as a clear
o v e rview is ensured. The legal
and organizational obstacles,
for completing the formalities
suddenly shortened to ten times
less of what was usual. On the
other hand, in the USA the AVL
surprised by the net success of
this campaign: “Within 24
hours all cars were sold out,
and we had acquired 100 new
which experience has shown
that global players have to overcome, have also been overcome
by the MRF consultants, for this
and MRF partners had to accomplish much more persuasive
work with the very customers,
who had a sceptical attitude
customers!”
As Beau Smith, Managing
Partner of KnowledgeTap Consulting (one of MR Financial’s
purpose their good relations
with bonded warehouses in China, India as well as in over 20
other countries served them
t o w a rds services which are
offered via the internet after the
disintegration of the New Economy bubble. Since conventional
key strategic partners), points
out – “You really can't put a
price on these types of synergies
– productive, profitable business
well.
marketing instruments had
failed during the introduction of
“eSpares”, an unusual idea was
needed. “We know from experi-
relationships amongst German,
Austrian and American business
i n t e rests deliver opport u n i t i e s
a c ross the entire spectrum of
ence that most employees in the
automotive industry also have
global business.”
Charming Globalization
A c c o rding to Michael Blickle,
the path to globalization was at
times full of thorns. Completely
different strategies are required
in the East and in the West in
o rder to bring a product such as
“ e S p a res” closer to potential customers. Because the global
introduction of new services
also implies finding bro a d
understanding of the great variety of cultures, which despite –
or perhaps because of – the
i n c reasingly smaller world we
live in insist on staying independent. For instance, tedious
customs formalities in China
nearly made it impossible to
deliver AVL spares on time. Illinois consultants had to rely
upon their resourcefulness and
relentless desire to ensure the
successful delivery of AVL part s
German American Trade · Vol. 18 · No. 7
Michael Blickle, AVL List and Marc Rovin, MR Financial
11
Features
12
German American Trade · Vol. 18 · No. 4
Features
Lansing G. Hecker
Honorary Consul Series: Part 6/9
I am a U.S. citizen and live in St. Louis. I am married
and have a son, a daughter and a granddaughter. I have
a degree in journalism from the University of Missouri
and served as a U.S. Naval officer. For twenty years,
I worked for advertising agencies and later joined
a management consulting firm. In 1993, my business
partner and I purchased Creative Solutions, Inc. I am also
the president of the German American Society and stay
involved with many other German-American organizations.
How would you characterize
both your relationship
to Germany and Germany’s
importance to you?
Why have you agreed to serve
Germany as an unsalaried
honorary consul?
Helping people solve prob-
After a two-week tour of
southern Germany in 1999, I
gained an enduring appreciation of Germany and the
lems is what I do for a living, so
this fits with what I enjoy. I
believe in donating time for
community service. Since I live
hospitality of its people.It was
the 150th anniversary of the
failed 1848/49 Revolution, and
we attended many fests. We
in a community with a high
p e rcentage of Americans of
German descent, I know many
of the people I serve.
visited Frankfurt, Heidelberg ,
Karlsruhe, Offenburg, Stuttgart,
the Black Forest region, Konstanz, Meersburg and the
What do you value most
about Germany and its people,
what less so?
Hecker home village of Angelbachtal, located east of
Sinsheim. The visit also provided a better understanding of
Germany appears to be the
most economically robust and
technologically advanced European Union country. I credit
my heritage and my family’s
ancestral homeland.
the German people for their
industrious nature and ingenu-
German American Trade · Vol. 18 · No. 4
13
Features
ity. An example is the visually
stunning architecture I recently
witnessed in Berlin and Düssel-
What comes to mind when you
hear the word Heimat?
Homeland has two inhere n t
as well as with student exchange
programs and universities providing grants and scholarships
dorf. On the other side, I am
perplexed by the lack of a similar spirit in the old eastern
German states, which lag
meanings to me: it is part of our
national pride in America, as
well as our ancestral homeland.
for study in Germany.
behind the rest of the country.
What do you value most about
the United States and Americans,
what less so?
In what respect is Germany
important to your region
of the United States?
Economic involvement with
and the United States?
We provide German citizens
and area businesses with an economically convenient consular
America is truly an integrated
society, regardless of our many
hyphenated ethnic backgrounds.
Within one generation, immi-
global companies like DaimlerChrysler, Enterprise Rent-A-Car,
Boeing, Altana, Anheuser-Busch
and many more. Cultural
mission where the only altern ative is hundreds of miles away.
We also provide a personal ‘local’
German government presence at
grant children are completely
americanized. However, we do
have a massive illegal immigration problem that threatens our
involvement: My jurisdiction has
a traditionally high percentage
(29 percent) of American citizens
with German ancestry, who cele-
many cultural events.
security and an open society governed by the rule of law.
brate traditional festivals and
holidays. There is educational
involvement with high schools
countries have on your work?
We work in a historically
friendly political environment.
How would you describe your role
as a link between Germany
What impact do the political
relations between the two
A dve rt i s e m e n t
14
German American Trade · Vol. 18 · No. 7
Features
Politics are rarely an issue.
For a Free Copy of Honorary Consul
How does your community
respond to you as German
Honorary Consul?
German citizens and global
businesses are usually pleas-
To order the complete
“Honorary Consul” brochure
antly
surprised
at
the
convenience we provide for
basic services. German-American cultural org a n i z a t i o n s
The Embassy of the Federal Republic
of Germany in Washington
Barbara Stiem
appreciate the ‘local’ German
government presence at their
events. But most state and
city
governments,
law
(free of charge), please contact:
Press, Information and Public Affairs
Phone: (202) 298-4252
Fax: (202) 471-5519
[email protected]
e n f o rcement agencies, and
the news media are not quite
sure who we are and what we
do. We only serve their needs
in rare circumstances.
A dve rt i s e m e n t
What official act that you carried
out as Honorary Consul has
influenced or engaged you most?
The basic services I provide
German citizens. They truly
appreciate it.
What do you wish for Germany
and the United States in the future?
I hope we can build on our
strengths and the understanding we have today.
What does the photo that
you contributed mean to you?
The 630-foot-tall-and-wide,
stainless steel St. Louis Arch –
the Gateway to the American
West – is celebrating its 40th
a n n i v e r s a ry this year. It is
both an engineering marvel
and a historical reminder of
all the immigrants that
passed through St. Louis in
s e a rch of a better life in America. We are proud to be
history’s gatekeeper. German American Trade · Vol. 18 · No. 7
15
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WASHINGTON
Darmstadt University of Technology Builds
Solar House
Next to the White House
Media Contact
Andrea Georgi-Tomas
Dipl.-Arch. ETH, Project Director
Phone: ++49-6151-16-5174
Webcam of the building site:
http://130.83.159.174/view/index.shtml
Darmstadt University of Technology (Technische Universität
Darmstadt, TUD) is one of only two European universities,
competing in the international student competition
Solar Decathlon 2007, hosted by the U.S. Department of Energy.
16
Picture download:
www.tu-darmstadt.de/presse/bildarchiv/
Further information:
www.solardecathlon.de
Regions
WASHINGTON
n fall 2007, the team from
I
comfort, the house must pro-
the roof of the porch area, the
Darmstadt will compete
against 20 international
universities with its solar powered home – made in Germany.
vide all energy, needed to fulfill
contemporary requirements on
standard of life, just through
the power of the sun. At the
photovoltaic elements by generating energy simultaneously
p rovide shading and shelter
from weather.
For months, 30 students and
faculty from the TUD School of
Architecture are working intensively on designing and
same time the house must be
modular constructed, because
it has to be transported to the
United States.
• All building technology
(combined hvac heat pump,
electric installations, plumbing) are integrated into a
c o n s t ructing the “year 2015
prototype home”, which will
be shipped to the United States
in fall. Taking the final steps
The energetic concept of the
house is integrating passive
and active approaches:
• Moveable shutters provide
central core and a double floor
platform, allowing easy installation, and adjustment to
changing demands.
towards completion, on May
16th, 2007, the team celebrated the topping out of the house
together with representatives
shading and privacy.
• A highly insulated building shell reduces energy losses
to a minimum.
•
Household appliances
were chosen based on their
energy performance, waste
heat is recovered in the heat
f rom state and city governments, corporate sponsors and
scientific institutions.
The “Solar Decathlon Team
• The diff e rentiation of the
building envelope in several layers enables the adjustment of
the dwelling space depending
pump for heating and cooling.
• Heating, cooling and ventilation are optimal combined
and need little electric energy.
Germany” is supported by
sponsors from industry with
know-how, materials and
money and with research
on daily and seasonal demands.
• Overhangs in the south
provide shading in the summer
and while allowing the low-
Solar Decathlon Competition rules limit the building
footprint to 75mÇ (800 ftÇ). To
grants from federal and state
g o v e rnments. Project Director
A n d rea Georgi-Tomas estimates the building costs for
angled winter sun into the
house, operable windows on
north and south sides allow
natural ventilation, while secu-
provide lots of space on such a
small footprint, also the
dwelling concept is integral
part of the design. All furniture
the prototype house to about
400,000 Euro, but is confident,
that through further decrease
of costs for photovoltaics,
rity is provided by the shutters.
• Greatest possible transparency of the building
envelope enables reducing
can be stored away in the double floor platform. The central
core containing Bathroom and
Kitchen can shrink and expand
materials and pre-fabrication,
by the year 2015 the house will
be available for about 200,000
E u ro. A profitable investment
electric lighting towards maximum use of daylight.
To address with competition
depending on user’s demands.
The house is constructed of
regrowing and recycled materials. Preferably, products and
even for private owners, since
they will never receive an energy bill again.
requirements, also active technologies are necessary:
• The energy generating systems (photovoltaics, solar
technology, “Made in Germany” were chosen, because
with our house we would like
to demonstrate innovations
Background: Energy concept
of the TUD Solar Decathlon House
The re q u i rements on the
house are high: Along with aes-
thermal collectors) are integrated in the building envelope.
Sufficient energy gains, even by
flat arrangement of the collec-
and advancement of German
companies and science to a
national and international
public, along with sharing cul-
thetically pleasing architecture,
thermal comfort and dwelling
tors have been calculated
through simulations. Building
ture and sun with the world for
a better common future. German American Trade · Vol. 18 · No. 7
17
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AT L A N TA
ThyssenKrupp
Alabama is Home of New
State-of-the-Art Facility
Written by Christian König
18
German American Trade · Vol. 18 · No. 7
Regions
AT L A N TA
Project Overview
On May 11, 2007 ThyssenK rupp selected Alabama as the
home for its new state-of-the-
maximize our competitiveness
in the North American market
t h rough a combination of cost
and technology leadership.”
art steel and stainless steel
p rocessing facility. The facility,
a cooperative eff o rt between
ThyssenKrupp
Steel
and
Michael Rademacher, Vi c e
C h a i rman
and
CFO
of
ThyssenKrupp Stainless, said:
“This facility represents the
T h y s s e n K rupp Stainless, will be
located in Nort h e rn Mobile and
S o u t h e rnWashington counties.
Initially planned as a $2.9
l a rgest investment in the
h i s t o ry of ThyssenKru p p
Stainless. While our dire c t
entry to the US market is per-
billion investment, ThyssenKrupp will now invest $3.7
billion in this facility. The
increased investment primarily
haps a bold step, it is also a
logical and forw a rd - l o o k i n g
one. The stainless steel market throughout the NAFTA
results from a rise in both steel
and stainless steel capacity, as
well as the installation of additional equipment to allow
region
offers
significant
potential, and we are now
poised to further strengthen
our position.”
f u rther diversification of the
product portfolio.
“Thanks to Governor Riley
and everyone who has been
Alabama Governor Bob
Riley noted, “With this pro ject, Alabama and ThyssenK rupp are making history. A
part of this project, we are
excited to call Alabama
home,” Peter Urban, Vi c e
Chairman of the ThyssenK-
p roject this size, with this
amount of economic impact,
comes along perhaps once in a
generation. It is transform a-
rupp Steel Executive Board,
said. “The planned facility in
Alabama is a key component
of ThyssenKrupp Steel's for-
tional, and we thank our
p a rtners at ThyssenKrupp, our
state and local economic
development
team,
and
ward strategy for profitable
growth. We are confident that
the plant will position us to
Alabama’s outstanding workf o rce for making our success
possible.”
German American Trade · Vol. 18 · No. 7
About the Facility
• $3.7 billion investment.
• Plant expected to be operational in 2010.
• The facility will have annual capacity
of 5.1 million metric tons of end products.
• The site will be approximately 3,500 acres.
• Facility will operate 24 hours per day.
• Plant will employ 2,700 people once fully operational.
Selected Location
• Site on the Tombigbee River in northern
Mobile County and southern Washington County.
• Facility requires river, rail, and road access
for transportation of incoming materials
and supplies and outgoing products.
• Plant layout will be sensitive to the environment.
Contact information for Thyssen Krupp:
Christian König Vice President, Public Affairs
[email protected]
19
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AT L A N TA
Approximately 29,000 jobs
will be generated during
the construction phase.
Site Selection Process
Employment Opportunities
Model for the 21st Century
ThyssenKrupp conducted
extensive due diligence and
negotiations to select a location
for the construction of a new
The new plant complex,
which is scheduled to begin
operations in 2010, is expected
to be one of the largest private
T h y s s e n K rupp intends this
new facility to be a model for
21st century industry. It will use
advanced technology pro c e s s e s
facility in the United States. The
p rocess began in February 2006
with 67 potential sites in 20
states. From the initial sites,
industrial development pro j e c t s
in the United States over the
next decade. Approximately
29,000 jobs will be generated
and equipment to make high
quality, competitively priced
steel and stainless products.
ThyssenKrupp confined its
search to locations in three
states: Alabama, Arkansas and
Louisiana. In Febru a ry of this
during the construction phase.
When it is fully operational, the
plant will employ 2,700 people.
Over a 20-year period, the facil-
H i s t o ryof Thyssen Krupp in the US
The ThyssenKrupp Group,
based in Düsseldorf, Germany,
is a global technology company
year, the company announced
that it narrowed its search to two
states, Alabama and Louisiana.
The decision to select Alaba-
ity is also expected to yield tens
of thousands indirect jobs.
The new facility will process
carbon steel and stainless steel
which consists of five business
segments – Steel, Stainless,
Technologies, Elevator and Services. The company has annual
ma was made based on the
criteria the company has been
using in the site selection
p rocess. Decisive factors includ-
for high-value applications by
m a n u f a c t u rers in the United
States and throughout North
America. The plant will serv e
sales of approximately EURO 47
billion (US$61 billion) and
employs 188,000 employees in
over 70 countries worldwide.
ed logistical considerations of
the company’s supply chain
from Brazil to our pro j e c t e d
customers; operating costs such
industries including automotive, construction, electrical and
utility, in addition to serv i n g
manufacturers of appliances,
ThyssenKrupp operations can
be found in every state in the U.S.
There are 70 ThyssenKrupp companies in more than 400
as electricity and labor; and site
specific capital expenditure s .
precision machinery and engineered products.
locations accounting for 25,000
employees and more than
US$9.7 billion in annual sales.
Through its predecessor companies, ThyssenKrupp has been part
of the U.S. historical landscape
for 170 years, dating back to 1837
when Alfred Krupp, founder of
p redecessor company Kru p p ,
provided coin minting machine
prototypes to the U.S. 20
German American Trade · Vol. 18 · No. 7
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MIDWEST
2007
For the third consecutive year a delegation
of 25 students selected from universities and colleges
across the United States traveled to Germany this summer
to gain in-depth knowledge about German politics,
economy, history, and culture and to complete subsequent
two- to six-month internships with German companies.
The TAP 2007 group, TAP 2007 organizers, and representatives
of Rostock Business and Technology Development GmbH
in front of a wind turbine wing at the wind power plant
developer Nordex AG in Rostock.
22
German American Trade · Vol. 18 · No. 7
Regions
MIDWEST
Transatlantic Program
or the third time the
Transatlantic
Program
(TAP) organized by the
German American Chamber of
F
ten-day program consisting of
interactive German languagebuilding activities, intercultural
training, a “living and working
Commerce of the Midwest
offered a group of 25 select
U.S. students the once-in-alifetime opportunity to gain
in Germany” seminar, and,
most of all, meetings and discussions with high-ranking
re p resentatives from German
practical work experience in a
total immersion enviro n m e n t
in Germany.
Business, engineering, and
business and politics. Highlights of this year’s Immersion
Seminar included visits to the
Federal Ministry of Economics
international relations students
from renowned schools, such
as Washington University in St
Louis, University of Michigan-
and Technology, DaimlerChrysler AG, the Federal
Foreign Office, the Container
Te rminal and HafenCity in
Ann Arbor, Duke University,
University of North Carolina Chapel Hill, and the College of
William and Mary were careful-
Hamburg, Nordex AG Wind
and Power Plant and Biopetro l
Rostock GmbH in Rostock.
During their internships in
ly matched to internship
positions of 2-6 months duration throughout Germany in
their respective fields of study.
Germany, the TAP students get
together for a midterm seminar
in Cologne for a second intercultural training session focused on
The students are currently
interning at well known companies and organizations, such
as adidas AG, Kern & Stelly
their internship-related and personal experiences and a midterm
internship review. After completion of the program, participants
Medientechnik GmbH, iglo
GmbH, Siemens AG Power
Generation, Schwan-Stabilo
Cosmetics GmbH & Co. KG,
become part of the Transatlantic
Program Alumni Network which
helps to strengthen the ties
between former participants and
Commerzbank AG, Berlin Partner GmbH, The Federal Foreign
Office, Ecologic GmbH, Continental Teves AG & Co. oHG,
to keep them involved with the
German-American business community. The alumni also act as
ambassadors for Germany in the
Ogilvy & Mather Werbeagentur
GmbH among others.
Unique to the Transatlantic
P rogram is the Pre-Internship
United States and share their
newly-gained knowledge and
understanding of Germany with
fellow Americans in order to help
Immersion Seminar in Berlin, a
enhance transatlantic relations.
German American Trade · Vol. 18 · No. 7
2007 TAP Participant
“During my internship as an engineering intern
at Schwan-Stabilo Cosmetics GmbH & Co. KG
in Heroldsberg, Germany, I have conducted research
on pigment processing techniques. […] I really enjoyed
learning about particle dispersion techniques for large
and small scale applications. Experimentation for
up-scaling is very important economically to reduce
unneeded large scale production as well as to reduce
the number of trial runs on new equipment. Having
only interned for major raw chemical producers, it was
certainly a different and rewarding experience to be
involved in product development and production.”
Laura Harvey from Louisiana, TAP 2007 and current Alumni
Co-President of TAP 2007 at Schwan-Stabilo Cosmetics GmbH
& Co. KG in Heroldsberg where she is currently interning.
23
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MIDWEST
The alumni meet once a year in
Chicago for a program reunion.
Many of them stay closely in
guage associations throughout
the U.S. are a tremendous support in promoting the program.
Alina Zakharchuk from North Dakota and participant
of the Transatlantic Program 2007, is not yet a
Transatlantic Program alumna, but already has some
great news to share. She recently found out that she has
touch with their fellow alumni
and the German American
Chamber of Commerce of the
Midwest, who continues to work
The German government has
been the main sponsor through
the European Recovery Program
(ERP) Special Funds since 2002,
been accepted to a PhD program in Political Science
at the George Washington University. “I have included
the Transatlantic Program in my resume and also
mentioned my forthcoming summer experience
with them through Career Services and their ties to the
German American business community. One example of a former
when the Transatlantic Program
first started out as a week-long
trip to Germany for Young Professionals. This support has
as an intern for the Auswärtiges Amt (Fe d e ral Foreign
Office) in the personal statement. I do believe that those
references to the Transatlantic Program substantially
improved my chances of being chosen to that prestigious
participant who used this experience to springboard to a
transatlantic career is Brian Conner, TAP 2005: “The Transatlantic
continued as the pro g r a m
expanded, beginning in 2005,
into its current form as an internship program for U.S. students.
Program helped open the doors
to my future through my internship. I now work full-time for my
former internship company and I
F u rt h e rm o re, DaimlerChry s l e r
Corporation has been generously
sponsoring the program since
2003 and Berlin Partner GmbH
couldn’t be happier!”
The German American Chamber of Commerce of the Midwest
works with a variety of partners
joined as a sponsor in 2006. The
program is now being gradually
transferred to full private supp o rt. As such, TAP welcomes
and sponsors on the Transatlantic Program, primarily the
University of Illinois at Chicago,
who conducts the German lan-
more corporate sponsors to complement
the
incre a s e d
contributions to be made by the
p a rticipants themselves. The
guage classes in Berlin in
cooperation with two teaching
assistants from the Humboldt
University, Berlin, and InWEnt
2008 program
application
process is currently underway.
The deadline for students to
apply to the 2008 program is
GmbH in Bonn, Germany, who
is responsible for the internship
placement process in Germany.
Additionally, the American Asso-
October 23, 2007. For more information
on the program and sponsorship
ciation of Teachers of German
(AATG), the Goethe Institute
Chicago, and a large number of
universities and colleges and lan-
opportunities, contact Sabine
Klensch at [email protected]
or visit our website:
www.transatlanticpro g r a m . o rg
2007 TAP Participant
university among over 350 other well-qualified applicants.”
TAP 2007 participant Alina Zakharchuk in front
of the Auswärtiges Amt (Federal Foreign Office)
in Berlin where she is currently interning.
Discussion with representatives of DaimlerChrysler AG
about their latest automotive projects as well
as current developments in the field of biodiesel,
one of Germany’s most popular alternative fuels.
24
German American Trade · Vol. 18 · No. 7
Regions
SAN FRANCISCO
San Francisco branch office of the German-American
Chamber of Commerce under new leadership
If You are Going
to San Francisco...
n effect since July 16, 2007,
Johannes S. Buchholz is the
I
and the “German Office for Foreign Trade” (www.bfai.de).
new head of the California
branch of the German-American Chamber of Commerce in
San Francisco.
Meanwhile, the office is operating as a successful facilitator in
t rend-setting business fields –
such as information services,
Johannes Buchholz is no
newcomer to the US. Having
spent the first years of his
childhood in Michigan he
biotechnology, and renewable
energies or high-tech industries
like semiconductor- and nanotechnologies. Over a period of
returned to the United States in
2002. After completing his
MBA at the Yale School of Management, he began to work in
3 years 14 delegations and 21
events have been conducted
successfully. California, with a
g ross domestic product of
Marketing for Nestlé in California in 2004. Prior to that
Johannes
Buchholz
was
employed as a business con-
US$1.543 billion, ranks among
the top ten economies in the
world, en par with Spain, Italy,
or China. Germany is one of
sultant with Accenture in
Europe. With his marketing
and consulting background as
well as his knowledge of Ger-
California’s five most important trading partners. man and American business
culture he is well equipped to
deal with the challenges posed
by his new position.
The California branch off i c e
was founded in 2004 in cooperation with “Invest in Germany”
( w w w. i n v e s t - i n - g e rm a n y. d e )
German American Trade · Vol. 18 · No. 7
New Managing Director
Johannes S. Buchholz
Contact for Further Information
German American Chamber
of Commerce Inc., California Branch
201 California Street, Suite 450
San Francisco, CA 94111
E-mail: [email protected]
www.gaccsanfrancisco.com
Tel.: 1.415.248.1240
25
Member Profile
Dachser, the international freight and logistics service
provider headquartered in Kempten, Germany,
generated sales of USD 4.3 billion in fiscal year 2006,
and employs more than 15,000 staff around the world.
Dachser’s business model focuses on core competences,
and rests on three pillars: European Logistics,
Air & Sea Logistics and Dachser Food Logistics.
D
achser’s competitive
edge is not merely due
to the fact that it com-
bines one of the most closely
meshed Europe-wide branch
networks with warehousing and
value added services. The company
also
enjoys
other
advantages: it is owned by a
united, prudent and entre p reneurially-minded family, draws
on the skills of a young and
experienced management team,
has a clear lead in terms of IT,
and embarked at an early stage
on a process of internationalization which it consistently
pursues to this day.
Current Dachser Spokesman
Bernhard Simon, grandson
of the founder
26
German American Trade · Vol. 18 · No. 7
Member Profile
Vollcharter (Antonov)
From Regional to Global Player
Dachser was founded in
Kempten by Thomas Dachser in
regions – especially China
and India. Currently the company is present at fifteen
service and pass through a
stringent selection procedure.
He is the only member of the
1930. He set up a business transp o rting mainly cheese from the
Bavarian
region
to
the
Rhineland. By 1948 he was
locations in Greater China
and with its new joint venture AFL Dachser Pvt. Ltd. it
has 30 branches in India.
family who holds management responsibilities.
“A loyal, motivated and well
trained workforce combined
employing over 100 people, and
generating sales of just under 4
million German marks. In 1951
he launched his first operations
Drawing Strength
from the Owning Family
Today, Dachser remains a
with an integrated network
and cutting-edge IT systems are
the ingredients for intelligent
logistics. This is what helps us
a b road, and thus laid the foundation for what was to become
the company’s international Air
& Sea Freight division.
company which is 100% familyowned. Control has been largely
delegated to a highly-qualified
administrative board. That
stay on top of our business”,
says Bernhard Simon Managing Director of Dachser.
Drawing on its identity as a
In the following decades
Dachser transformed from a
medium-sized freight operator
into a leading international
board is chaired by the wellknown economist Professor
We rner Kirsch, and has a majority of non-family members who
family-owned company, Dachser
has consistently managed to
combine a sense of tradition with
a highly cosmopolitan and mod-
player in the logistics industry.
C u rrently the company has 294
branches and operates own
locations in more than 20 coun-
are experts in the field.
In 2005, Bern h a rd Simon –
one of six grandchildren of the
founding
father
Thomas
ern outlook. The corporate
culture successfully combines
human values with a professional approach. The company helps
tries
around
the
world.
Established in New York in 1972
Dachser now operates nine
locations throughout the USA.
Dachser – took over the reins,
becoming only the fourth
management spokesman in
the 75-year history of the com-
its customers to increase their
profitability by redesigning their
logistics processes and thus
improving their costs position
Dachser now links the
American and European markets with the booming Asian
pany. Before taking on his new
role, Bern h a rd Simon had to
prove himself over many years’
and perf o rmance. Dachser’s mission is to improve the logistics
balance sheet of its customers. German American Trade · Vol. 18 · No. 7
27
Member Profile
ChronoDynaMetrics
New Spelling
for Fitness
Ultra-efficient Strength Training Delivers Optimal
Fitness & Increased Strength with No Added Bulk
Written by
Anton Malko
28
German American Trade · Vol. 18 · No. 4
Member Profile
hronoDynaMetrics –
CDM – might just be
the Holy Grail of fitness
C
ing CDM, is “nearly as lean
and much stronger now, in
my 50s, as I was in my 20s,
method – high-volume, highintensity, one set per exercise
to 10 sets per exercise, 10-
regimens, offering measurable
health improvement in minimal time. The question is, is it
too good to be true? Mounting
when I was working out four
times per week for an hour or
more each session.”
“You don’t have to do any-
minute workouts to two-hour
workouts, six days per week to
just one day per week.
A stronger body, Pete con-
physical evidence and gro w i n g
legions of devotees – both in
the fitness industry and among
practitioners – suggest that
thing three or four times a
week,” explains Cerqua. “Once
a week will do nicely. You don’t
have to spend hours with the
cluded, benefits anyone under
any circumstances at any age.
But too many people misdirect
their efforts to improve their
CDM is the real deal. By care f u lly timing and slowing down
the speed of each repetition,
CDM concentrates the benefits
weights. Twenty minutes is
p e rfectly adequate. You will
never hurt yourself. You don’t
even have to break a sweat, and
health, or miss opportunities
that they don’t realize are
attainable in focused commitments of time. Such was the
of a week’s worth of strength
training into as little as a single,
safe, weekly session that lasts
about 20 minutes.
you will definitely see results
that will inspire you to go further.”
In other words: all gain, no
conviction that led to the creation of CDM, a revolutionary
and universal method that
yields results for everyone,
All Gain, No Pain
“For six years I had a very
p a rticular focus, to devise a
pain. A CDM Specialist ad- regardless of their current fitness status.
ministers an
“Different
ages,
sexes,
Both highindividually
p
e
r f o rm a n c e
t a i l o red probody types, desires,
strength-training protocol that
produces optimal fitness in
minimal time,” says CDM
founder Pete Cerqua, a fitness
gram within
strict
safety
guidelines for
each partici-
trainer with 25 years of industry experience. “It’s a system
that
embodies
universal
strength-training principles,
pant, yielding
steady results
that fuel further pro g re s s .
but applies them flexibly to
meet the tailor-made requirements of every individual.
C e rqua recommends his
Ta i l o r - m a d e
also
means
that Cerqua is
attired in busi-
protocol as part of a healthy
lifestyle
in
which
the
strength-training benefits of
C h ronoDynaMetrics can be
ness casual for
his
sessions
and most of his
clients do a full
scheduled within even the
most hectic lives to deliver
immediate and incre a s i n g
benefits in remarkably short
CDM workout without needing
a change of their clothes.
“Like Yoga with Weights”
now begun to change. Today
nearly all athletes do some
f o rm of strength training,
and public health off i c i a l s
amounts of time. CDM’s
t remendous “bang for the
buck” is confirmed by followers such as Dr. Larry Liebman,
C h ronoDynaMetrics means
timed (chrono) strength (dyna)
measurement (metric). In the
course of creating CDM,
recommend that it be included as a component of exerc i s e
routines. To Cerqua, these
strides re p resent pro g re s s ,
MD, a healthcare pro v i d e r
who, after five years practic-
Cerqua researched and experimented with every training
though they still fall short of
what’s needed.
German American Trade · Vol. 18 · No. 4
abilities – however varied
they all may be, there are
some things I hear again
and again from all of
them. They want results,
they want them fast, and
no one has a lot of time to
spare. Most of them have
been referred to me by
a satisfied customer.”
Pete Cerqua, CDM Founder
athletes and
ordinary people believed
for many years
– wrongly –
that strength
training makes
you bulky and
musclebound,
that it reduces
flexibility and
produces an
unnatural,
undesirable
look.
This
has
29
Member Profile
“The truth is that strength
training is the single most
i m p o rtant physical activity that
movement, a crucial underpinning to the success of a
relatively fast workout. And
c e rtified locations in New York,
New Jersey and Pennsylvania,
C h ronoDynaMetrics is on pace
any person – re g a rdless of age
or sex – can engage in,” he says.
Getting Better with Age
slower is better, allowing muscle groups to experience
optimal return on their efforts.
Slower is also safer, enabling
to be used nationwide by top
personal trainers, physical therapists, orthopedic doctors and
consumers of all ages.
Most people get weaker as
they age. In most cases the
major reason is loss of muscle
tissue. But strength training has
the use of heavier weights. The
use of heavier weights encourages strength gain and further
contributes to measurable
Stronger, Faster
The purpose of strength training is to make muscles stro n g e r.
been shown to slow and may
actually halt that process.
Why? Because when muscles
are worked to adequate levels of
health
benefits such
as
increased HDL (good) cholesterol and bone density.
I n c reases in body strength
Making muscles stronger has a
cascade of additional effects:
preventing loss of muscle tissue,
raising basal metabolism, help-
exertion efficiently and eff e ctively – and Cerqua is adamant
that adequacy does not re q u i re
exertion to the point of failure –
come during the rest, repair,
and regrowth between workout
periods. Each person’s steady
progress in workouts, com-
ing to limit and reduce body fat,
increasing bone density, re i nforcing joints. In short, it makes
you lean, hard, and mobile, as
the body’s re g u l a t o ry mechanisms do all they can to
preserve essential tissue.
Strength training has dra-
bined with personal recovery
abilities, yield results with no
weight gain. This increased
strength on a healthier, leaner
opposed to fat, soft, and sluggish. Moreover, there is
mounting evidence that it can
do all these things at any age
matic effects on bone density
as well. The ultimate function
of muscles is to move bones. It
follows that any load being
frame ensures optimal performance in all activities and
i m p roved overall health. In
addition to adding strength
and indefinitely.
CDM seems to have all the
answers. If you’re ready to
become stronger and healthier,
borne by a muscle is also being
borne by the corresponding
bones. “To make a demand on
the muscle is to make a
without bulk and boosting performance in all areas of every
participant’s lifestyle, CDM has
also proven to be beneficial in
and get there faster than you
ever thought possible, the real
question is, what are you going
to do with all that free time?
demand on the bone,” Cerqua
says. “To load the bones is to
load the muscles.”
Another key to CDM’s effec-
helping or reversing maladies
including Osteopenia, Osteoporosis, Fibromyalgia, Tension
Headaches, and Low Back Pain.
The Basic Tenets
of ChronoDynaMetrics
• Each workout is brief,
Who Endorses CDM?
“Pete Cerqua’s method works
for everyone re g a rdless of train-
about 20 minutes at most.
• Only one set per exercise,
each set lasting no more than
90 seconds. A workout generally
ing background or level off
fitness,” says Dr. Liebman.
“CDM is a medically sound
b re a k t h rough.”
Today,
as
consists of five or six exercises.
• Speed of movement is
always slow, a 90-second set
consisting of as little as 2-3 rep-
C h ronoDynaMetrics gains in
popularity among practitioners,
healthcare providers are incre a singly recommending CDM for
etitions. Shorter sets can have
as few as one repetition.
• Workouts are infrequent.
Once a week is usually enough;
their patients as part of a
healthy lifestyle. With curre n t
twice a week may be recommended in some cases.
tiveness is the slow speed of
For Further Information on CDM Training
Call Todd Hudson of Essential Exercise at 1.347.231.3443
[email protected] • www.ChronoDynaMetrics.com
Mention that you are a member or employee
of the German-American Chamber of Commerce
for an exclusive offer of 2 months of strength training
for the fee of one month.
An interesting article for avid golfers:
www.medxonline.de/MedX-Golftraining.78.0.html
30
German American Trade · Vol. 18 · No. 4
Regulars
Ifo World Economic Climate remains stable
Results of the Ifo World Economic Survey (WES) of the 2nd quarter 2007
Ifo Institute for Economic Research, Munich, Germany
T
he Ifo World Economic
assessed especially favourable in
of the year. In China, however,
Climate indicator remained at a high level
in the second quarter and is
clearly above its long-term
the Scandinavian countries as
well as in Germany and the
Netherlands. In the United
Kingdom, Ireland and Spain, the
the economic outlook remains
positive. On the whole, the WES
e x p e rts foresee a stable economic development in Asia.
average. The very positive
assessment of the current economic situation weakened only
slightly. The expectations for
s u rveyed experts foresee a cooling of the economy over the
coming six months. In Nort h
America, the climate indicator
Inflation expectations for
2007 have risen slightly in the
US (2.9% vis-à-vis 2.5% in January 2007) and are stable in
the coming six months have
improved further and point
to a robust world economic
development in the second
has fallen clearly and is now for
the first time in four years below
its long-term average. In the US
both the assessments of the cur-
Western Europe (at 2.1%). In
Asia they have weakened somewhat (at 2.5% compared to 2.8%
in January). More WES expert s
half of 2007.
The Ifo World Economic Climate Index displayed vary i n g
results in the three major eco-
rent economic situation as well
as the six-month expectations
have been revised downward s .
Also in Asia, the climate indica-
than in the previous survey
anticipate a rise in key interest
rates, but long-term rates are
expected to remain unchanged.
nomic regions: We s t e rn Europe,
N o rth America and Asia. In
Western Europe the Ifo climate
indicator rose again, reaching a
tor has fallen but is still clearly
above its long-term average.
Especially in Japan, India and
Hong Kong, the economic
On a country average, the US
dollar is seen as slightly and the
Japanese yen as clearly undervalued. The euro and the British
six-year high. The current economic situation has been
expectations are less optimistic
than they were at the beginning
pound are still considered to be
overvalued.
German American Trade · Vol. 18 · No. 7
31
Regulars
German American Company News
A dve rt i s e m e n t
32
VW may consider having a factory
in US http://uk.biz.yahoo.com
Volkswagen AG considers having its own car factory in the US.
T-Mobile to Sell Apple's iPhone
in Germany www.rp-online.de
Deutsche Telekom AG’s TMobile division has won a deal to
German company buys out
Boehme Filatex www.reidsvillereview.com
DyStar of Germany has
A c c o rding to the newly designated North American head Stefan
Jacoby, the existing available
capacity in VW’s Mexican plant is
sell Apple Inc.’s iPhone in Germany starting on Nov. 1. T-Mobile
won the bid at the last minute
from Europe’s largest mobile oper-
bought Boehme Filatex in Reidsville, North Carolina. DyStar
bought 75 percent of the company last year and finished the
not ‘sufficient’ to support the
company’s product plans in the
North American market. If the US
dollar “remains at current levels,
ator, Vodafone Group PLC,
according to a report in the
Rheinische Post newspaper. Apple
launched the iPhone in the U.S. on
buyout last month. German
Boehme Group is the former
parent company of Boehme Filatex. The company produces
then we clearly have to consider a
production location in the US.”
Friday to largely positive reviews,
although its mobile partner there,
AT&T Corp., experienced delays in
activating some people’s phones
chemicals used in textile
manufacturing. The Reidsville
headquarters were opened in
1981. Karl Michel, a spokesman
over the weekend.
Germany’s Solon establishes
U.S. operations in Tucson
for DyStar, said Thursday the
company believes the purchase
makes it a stronger competitor
in the global market. Boehme
http://insidegreentech.com
Solon AG, one of Euro p e ’s
largest manufacturers of solar
energy systems for commercial
Filatex owns six North American
plants, including one in California and three in Mexico. DyStar
owns agencies in 50 countries.
and government facilities, today
announced a new U.S. subsidiary
in Tucson, Arizona. Manufacturing operations are scheduled to
Its North American headquarters are in Charlotte.
begin in late 2007. The company
is finalizing agreements to
acquire a 100,000+ square foot
facility in Tucson, where it will
profit grows www.courierpress.com
An improving economic climate and increased lending
helped German American Ban-
p roduce high efficiency solar
modules and provide design and
installation services to large-scale
commercial, municipal and utili-
corp post higher quarterly profit,
the Jasper-based bank’s President
and CEO Mark Schroeder said.
For the quarter ending June 30,
ty customers throughout the
United States, it said. Production
during the next few months is to
focus on preliminary operations
German American posted net
income of just more than $2.6
million, or 24 cents a share, a 6
percent increase from profit of
as the plant ramps up toward full
production in early 2008.
$2.5 million, or 23 cents a share
a year ago.
German American Bancorp’s 2Q
German American Trade · Vol. 18 · No. 7
Regulars
Germany’s Tognum wins big order
from US coastguard
http://uk.biz.yahoo.com
Jena-Optronik is Boeing’s first
German “Supplier of the Year”.
www.jena-optronic.com
German Automakers’ U.S. Gains
in June www.bloomberg.com
Germany’s Volkswagen AG
G e rman diesel motor manuf a c t u rer Tognum AG said it has
won an order to provide speedboat engines to the US
Jubilation at Jena-Optronik.
The Boeing Company selected
the Jena-based company yesterday as one of only 11 chosen
and Bayerische Motoren Werke
AG led European automakers’
U.S. sales gains in June on
demand for small cars as well as
coastguardwhich, depending on
option take-up, is worth US$ 30
to 40 million. The company’s US
subsidiary MTU Detroit Diesel
from a field of more than 27,000
suppliers in nearly 100 countries
around the world. This award
from Boeing, the world's leading
luxury sport sedans. Volkswagen, Europe’s largest carm a k e r,
said the namesake brand’s U.S.
sales climbed 15 percent in
Inc is to supply two S60 engines
for each of 180 new, high-speed
multipurpose boats. The US
coastguard has the option to
aerospace company, is the company’s premier supplier award ,
presented annually to its top
suppliers for their commitment
June, helped by demand for the
Eos, Jetta and Rabbit small cars.
BMW, the world’s largest luxury
automaker, said U.S. vehicle
i n c rease the order to up to 250
vessels. The vessels will be built
between 2008 and 2013 at the
Marinette Marine shipyard in
to excellence and customer satisfaction. The winning suppliers
were chosen based on statistical
measurements of quality, on-
sales rose 6 percent, pushing
the brand’s first-half increase to
4.5 percent. Porsche, whose
U.S. sales account for more
Wisconsin and the Kvichak
Marine shipyard in Washington
State, the companysaid.
time delivery, post-delivery
support and cost for perf o rmance in 2006.
than a third of total sales, said
demand for its vehicles rose 14
percent in June in the U.S. A dve rt i s e m e n t
Masthead
Atlanta
Volume 18
German American Chamber of Commerce
of the Southern United States, Inc.
530 Means Street, Suite 120
Atlanta, GA 30318
Telephone: 404-586-6800
Fax:
404-586-6820
[email protected]
www.gaccsouth.com
Chicago
German American Chamber of Commerce
of the Midwest, Inc.
401 N. Michigan Avenue, #3330
Chicago, IL 60611-4212
Telephone: 312-644-2662
Fax:
312-644-0738
[email protected]
www.gaccom.org
New York
German American Chamber of Commerce, Inc.
75 Broad Street, 21st Floor
New York, NY 10004
Telephone: 212-974-8830
Fax:
212-974-8867
[email protected]
www.gaccny.com
Philadelphia
Number 7
GERMAN AMERICAN
TRADE
The National Magazine of the
G e rman American Chambers of Commerc e
GERMAN AMERICAN TRADE is published monthly except January & July.
Re p roduction in whole or in part of any article is prohibited without permission.
Unsolicited manuscripts cannot be returned unless accompanied by a properly
addressed envelope bearing sufficient postage. Editor reserves the right to edit
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for the accuracy or completeness of any material published. Contributed articles
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regarding articles in this magazine, please call 212-956-1770.
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Second class postage: Registration, U.S.P.S. No. 004995; U.S.;
Office of publication: New York
Publication date of this issue: September 2007
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Telephone: 215-665-1585
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Telephone: 212-974-8830, Fax: 212-974-8867
San Francisco
Editorial Office
German American Chamber of Commerce
California Branch United States, Inc.
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Editor: Nicola Michels
GACC Photographer: Thomas Dzimian
Advertising Coordination: Nicola Michels
Telephone: 212-956-1770, Fax : 212-974-8867
[email protected]
Washington
Representative of German Industry and Trade
1627 I Street, N.W., Suite 550
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Telephone: 202-659-4777
Fax:
202-659-4779
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www.rgit–usa.com
34
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German American Trade · Vol. 18 · No. 7

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