www.semanews.com 27

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www.semanews.com 27
Bilstein Shock Absorbers
Modular Damping System–Porsche GT3 (997)
800/537-1085
www.bilsteinus.com
Billy Boat Performance Exhaust
Porsche 997.2 Exhaust
888/228-7435
www.bbexhaust.com
PN: FPOR-0878 & FPOR-2535
Aluminum body coil-over monotube shock with an independent
10-way rebound and 10-way compression adjustable shaft. Shaft
utilizes a 1:1 linear billet valving piston.
Precision crafted from 100% T304 stainless
steel, this bolt-on exhaust system not only
gives a distinctive exhaust note, but it also
provides increases in horsepower and torque.
Bilstein Shock Absorbers
Mustang II Coil-Over System
800/537-1085
www.bilsteinus.com
Bilstein Shock Absorbers
60MM Monotube HD Shock Absorber–
Freightliner Trucks
800/537-1085
www.bilsteinus.com
Ride-height adjustable aluminumthreaded body coil-over system for
Mustang II frontends. Uses 46mm
monotube construction.
BorgWarner Turbo Systems
Series EFR
800/787-6464
www.airwerksboosted.com
The newest addition to the BorgWarner
Turbo Systems performance range. The EFR
line will incorporate the latest in technological
features such as stainless-steel turbine housings,
extended-tip/forged milled compressor wheels
and best-in-market aero efficiencies.
A 60mm large-bore, heavy-duty monotube
shock absorber for commercial class 1 through
class 8 trucks and race car haulers.
BorgWarner Turbo Systems
Billy Boat Performance Exhaust
Volkswagen MK6 GTi Exhaust
888/228-7435
www.bbexhaust.com
PN: FPIM-0350/0351
Incorporating B&B’s proprietary PRT (Purge
Resonance Technology), this turbo-back
exhaust system emits a forceful note on hard
acceleration yet a mild note at idle and
cruising speeds.
Adaptronic Engine Management
Select Mazda Miata NBB SE Plug-In ECU
+612-9899-9594
www.adaptronicecu.com
PN: Select NBB
Piggyback plug-in for the Mazda Miata NBB.
Controls boost (factory turbo) or VVT (infinitely
variable). Full control of engine; factory ECU
is retained for alternator and immobilizer. Also
available for the Mazda RX8 and Miata NBA.
AirWerks S400SX4
Performance Turbochargers
800/787-6464
www.airwerksboosted.com
The BorgWarner-AirWerks
S400SX4 turbo model group has
been expanded to include compressor wheel sizes 76, 80, 82 and
88 mm. These additions give pro
racers and the street tuner off-theshelf availability of turbos that
feature extended-tip technology
for aero high efficiency and
product performance.
Brad Penn High
Performance Oil
Penn Grade 1
High-Performance
Assembly Lubricant
814/368-1200
www.bradpennracing.com
Specifically designed to offer
additional protection during
the engine assembly process.
Provides higher load-carrying
ability and excellent surface
film protection, preventing wear
to components in highly stressed
assembly applications.
ACT, Advanced Clutch Technology
T1RR-H01
661/940-7555
www2.advancedclutch.com/home.aspx
PN: T1RR-H01
The ACT Race twin-disc kit offers Honda
enthusiasts a race-ready complete direct
bolt-in kit that has holding capacity
(770 lb.-ft. of torque).
BBK Performance Inc.
CNC Series Full-Length Headers for the
’11 Mustang GT
951/296-1771
www.bbkperformance.com
Direct bolt-on adds 25+ hp; 1¾-in.
CNC mandrel-bent tubing; ⅜-in.-thick
flanges matching high-flow converters.
www.semanews.com 27
SEMA QNEW PRODUCTS
Brembo North
America Inc.
New Sabelt STS Seat
734/468-2100
www.sabeltusa.com
The new seats incorporate the same philosophy
that inspired the creation of OE sport seats
for Abarth and Ferrari. The design consists
of a racing composite backrest shell for lateral
support with a very light polypropylene
cushion that meets the highest European
regulatory standards.
We all know that
it has become more
and more commonplace for consumers
to make purchases
online,
but
the
increase in purchasing
using mobile devices
is going to dramatically affect the eCommerce world this year. Retailers should
do everything they can to ensure that
they can be found and researched
through mobile devices. With the big
push in geo-location, ads will begin to
be delivered to consumers using local
targeting methods. Consumers are
now getting much of their information through smart devices as well, so
it is important that a mobile website
be part of a retailer’s plans. I caution
domestic companies about the speed at
which foreign competitors are able to
bring products to market. It is increasingly important to make every effort to
streamline the R&D process in order to
get to market quickly. Take the time to
think outside of the box. Things such as
Groupon and Facebook will continue to
be large influencers in how people buy
things in the near term. Think about
all of your marketing from the consumer’s point of view. Even the slightest adjustments in keywords, images
used or geo-location could dramatically
increase sales.
—Tyler Tanaka, Account Director
Cie Studios
28 March 2011 SEMA News
ChaseCam
Bully Dog Technologies
Triple Dog GT
208/226-2500
www.bullydog.com
PN: 40400
Diva
858/397-1777
www.chasecam.com
PN: DIVA
Single box, four-camera video and data
recorder with video LCD. Toggle views.
Real-time data overlay. Hands-free operation. CAN bus, OBD, GPS and more.
Bully Dog Technologies
GT/WatchDog
208/226-2500
www.bullydog.com
PN: 40410
ChaseCam
Diva HD
858/397-1777
www.chasecam.com
PN: DIVA HD
Diva HD. The first rugged HD video and
data recorder. GPS. CAN Bus. Sensor input.
Hands-free operation.
Classic Design Concepts
Bully Dog Technologies
Crazy Larry GT
208/226-2500
www.bullydog.com
PN: 70302
The Crazy Larry GT brings Bully Dog power
back to the race track with huge power
increases for late-model diesel applications.
’10+ Classic Chin Spoiler
866/624-7997
www.classicdesignconcepts.com
PN: 1011-7001-01
Classic Design Concepts has engineered and
developed another masterpiece. Molded
(textured black) in OE-quality RIM material,
this is truly the next generation of chin spoilers. The following options will be available
soon: optional brake duct cooling kit and
optional fog lamp kit.
Comp Performance Group
TCI Challenger StreetFighter Converter
for ’08–’10 Dodge Challengers
888/776-9824
www.tciauto.com
PN: 141701
Designed for street/track enthusiasts, the
StreetFighter torque converter for ’08–’10
Dodge Challengers brings launch rpm in line
with performance enhancements on modified
street machines.
Canton Racing Products
’11 V8 Mustang Aluminum Coolant
Expansion/Fill Tank
203/481-9460
www.cantonracingproducts.com
PN: 80-246, 80-246S
This .100 aluminum tank is stronger, more
reliable and better-looking than stock. It is
also designed to fit in the same exact location
as stock.
Best New
Performance-Street
Runner-Up
Comp Performance Group
FAST Billet Fuel-Rail Kits for
LSXR/LSXRT Manifolds
877/334-8355
www.fuelairspark.com
PN: 146033-KIT
FAST billet fuel rail-kits are designed
specifically to easily and precisely fit with
FAST LSXR manifolds using OEM LS2
or FAST LS2-style injectors.
Comp Performance Group
TCI StreetFighter GM 6L80E
Torque Converter
888/776-9824
www.tciauto.com
PN: 242970
The performance and reliability of TCI
StreetFighter torque converters are now
available for GM 6L80E applications,
including the Pontiac G8, ’10 Camaro
and ’08–current trucks.
Comp Performance Group
TCI 6X Six-Speed Transmission
Package For Ford, Chrysler
and Pontiac Applications
888/776-9824
www.tciauto.com
PN: 271601P20
Manually shift through six gears or enjoy
automatic cruising while the 6X Six-Speed
Transmission delivers improved performance, enhanced fuel efficiency and
a superior driving experience.
Bilstein Shock Absorbers
B6 Adjustable Shock/Strut
800/537-1085
www.bilsteinus.com
The 46mm monotube shock absorbers and struts
feature 10-way rebound/compression adjustment.
BrakeQuip
Stainless Brake Hose
877/431-0075
www.brakequip.com
PN: Custom
A stainless-steel braided brake hose that fully
complies with DOT standards, including all
the required traceability markings. A new lowprofile design for heavy-duty performance.
Comp Performance Group
FAST Custom LSXRT Race Intake
Manifold Package
877/334-8355
www.fuelairspark.com
PN: 146602
Custom GM LS manifold packages include the
LSXRT 102mm intake manifold, big-mouth
throttle body, billet fuel rails and precisionflow fuel injectors for optimized performance
Comp Performance Group
TCI GM 4L80E 300M Input Shaft
888/776-9824
www.tciauto.com
PN: 279600
The ultra-durable TCI 300M input shaft
uses precision-ground busing rides and rolled
splines to eliminate input shaft breakage in
high-horsepower applications.
Comp Performance Group
TCI EZ-TCU Transmission Controller
888/776-9824
www.tciauto.com
PN: 302820
The TCI EZ-TCU offers maximum electronic
control over popular GM four-speed electronic
overdrive transmissions with no software,
laptop or tuning experience required.
Comp Performance
Group
Comp Performance Group
Comp Performance Group
Comp Cams Muscle Car
& Street Rod Engine Oil
800/999-0853
www.compcams.com
PN: 1594-12
Comp Cams High Energy Die-Cast
Aluminum Roller Rocker Arms
800/999-0853
www.compcams.com
PN: 17002-16
Comp Cams Muscle Car & Street Rod Engine
Oil is uniquely formulated to provide
protection and performance in engines that
experience extended periods of storage.
High Energy Die-Cast Aluminum Roller
Rockers feature a needle-bearing fulcrum and
roller tip that reduce friction for an extremely
affordable, do-it-yourself performance upgrade.
Comp Cams Beehive
Valve Spring Height
Measuring Micrometer
800/999-0853
www.compcams.com
PN: 4930
The Beehive valve spring
height measuring micrometer
is the quickest, easiest, most
accurate way to measure valve
spring installed height on
small cylinder heads.
www.semanews.com 29
SEMA QNEW PRODUCTS
Comp Performance Group
Comp Cams Drag Race Dual
Valve Springs
800/999-0853
www.compcams.com
Comp Performance Group
Comp Performance Group
TCI Die-Cast Deep Aluminum Pan
for Powerglide Transmissions
888/776-9824
www.tciauto.com
PN: 528220
Innovative die-cast deep aluminum pan for
Powerglide transmissions features lighter
weight, increased fluid capacity and an O-ring
drain-plug design that ensures 100% sealing.
Unlike any existing spring,
Comp Cams drag race
dual valve springs feature
proprietary progressive pitch
coiling processes to greatly
improve valvetrain control
and spring life.
TCI Universal Burnout Kit
888/776-9824
www.tciauto.com
PN: 861710
TCI Universal Burnout Kit works with any
vehicle and brake system to create monster
burnouts with pulsing, lighted blue tire smoke
for a stunning visual.
Comp Performance Group
Comp Cams Ultra Pro Magnum XD
Rocker Arms
800/999-0853
www.compcams.com
Comp Performance
Group
Comp Performance Group
Comp Cams Valve Spring Compressor
for LS Engines
800/999-0853
www.compcams.com
PN: 5462
Innovative Comp Cams valve spring removal
tool engineered specifically to work with all
GM Gen III/IV LS-type engines with cylinder
heads on or off.
Inglese Die-Cast Valve Covers
866/450-8089
www.inglese.com
PN: NG4036
Ultra Pro Magnum XD (Xtreme Duty) rocker
arms are engineered with 8650 steel and
include a machined pushrod seat insert
for ratio accuracy and durability.
With their sleek black-wrinkle powdercoat
finish and polished laser-etched logo, Inglese
die-cast aluminum valve covers add
performance style to any application.
Comp Performance Group
FAST XFI Engine Management System
for ’11 Ford 5.0L Mustangs
877/334-8355
www.fuelairspark.com
The XFI System for ’11 Ford 5.0L Mustangs provides an advanced level
of programmable electronic fuel injection that allows easy switching between
multiple preset tunes.
Comp Performance Group
Comp Performance Group
Comp Performance Group
TCI Fast-Gate Performance Shifter
888/776-9824
www.tciauto.com
PN: 616541
Comp Cams Phaser Limiters for the
’11 5.0L Mustang
800/999-0853
www.compcams.com
Affordable Fast-Gate performance shifter
combines high performance, reliability and
easy installation in a universal design that fits
virtually any three- or four-speed application.
Comp Cams Phaser Limiters limit maximum
intake advance and maximum exhaust retard
to allow use of larger aftermarket camshafts
without piston-to-valve clearance issues.
30 March 2011 SEMA News
Comp Cams ’11 Ford DOHC
5.0L Coyote 4V V8 Integral
Balance Camshafts
800/999-0853
www.compcams.com
Industry’s first aftermarket
camshafts designed for the ’11
Ford DOHC 5.0L Coyote
four-valve V8 unlocks a major
performance upgrade for street
and race ’11 Mustangs.
SEMA QNEW PRODUCTS
Comp
Performance
Group
Quarter Master 7.25
Mitsubishi Evo
Eight-Leg Race
Clutch Kit
888/CLUTCH-1
www.quartermasterusa.com
Quarter Master Mitsubishi Evo race clutch kit
converts an inferior factory clutch to a dualdisc design for strip, drifting and road racing
vehicles up to 800 hp.
Turbochargers are
driving change and
innovation. As the
OEMs plan around
forced-induction powerplants, this trend will
be the one to shape the
future of performance
products in our industry. The number
of turbocharged cars is also growing in
domestic drag racing. While professional
road racing is no stranger to the turbo
setup, the trend is definitely making its
way down through the grassroots levels.
Street performance is moving away from
bolt-on applications and is trending into
more serious upgrades. The economic
downturn has shaken out the casual
enthusiast and left the industry with the
hardcore performance buyer. This phenomenon is evident in all segments. The
market for performance exhaust systems
has changed dramatically. Where mufflers
and straight pipes once topped the modifications list, enthusiasts are having to compromise and adhere to tougher emissions
and exhaust-noise legislation. Retailers
should become very focused. Sales have
increased dramatically for those businesses
that have developed reputations for expert
service or knowledge in a given platform or brand. Niche businesses succeed
because of this, and so I stress education
and movement toward proficiencies in
electronics and forced induction. I would
recommend that retailers guard against
being “all things to all people.”
—Albert Reda,
Sales Manager
Vibrant Performance
Comp Performance Group
Zex LSX Perimeter Plate Nitrous System
888/817-1008
www.zex.com
Zex LSX perimeter plate nitrous system with
Cryo-Sync Technology offers a consistent
distribution of nitrous and simple bolt-on
upgrade that is tunable from 75–300 hp.
Covercraft
Gust Guard Cover Clamps
800/426-8377
www.covercraft.com
PN: ZGGARD
The solution to help keep vehicle covers
in place in gusty wind conditions. Kit includes
four clamps, two friction locks and two
7-ft. cords.
Comp Performance
Group
Zex Nitrous Kit for ’11
Ford 5.0L Mustang
888/817-1008
www.zex.com
This complete Zex
nitrous kit designed
specifically for ’11 Ford
5.0L Mustangs is fully
adjustable from 75–175
hp with the included
tuning jets.
CSF-Racing &
High Performance Division
Nissan 370Z/Infiniti G37-High Performance
Radiator/Condenser Module (Detachable)
909/355-1991 x14
www.csfrace.com
PN: 7012
World’s first all-aluminum cooling module
for the 370Z/G37. Double the cooling
capacity of the OE unit. Condenser can
be removed for increased weight reduction
in racing applications.
Corsa Performance
’11 Ford Mustang Exhaust System
800/486-0999
www.corsaperformance.com
PN: 14317
Dual rear-exit, axle-back exhaust system
with twin 4 pro-series tips. Engineered using
patented Reflective Sound Cancellation
technology for a bold, muscular exhaust note.
Applications available for GT 5.0L (Xtreme
PN 14317, Sport PN 14316), V6 (Sport
PN 14319) and GT500 (Sport PN 14320).
Additional XO-Pipe also available
(PN 14318).
D.S.S. Racing
GSX Forged Piston
630/587-1169
www.dssracing.com
PN: GSX
GSX series forged pistons. X groove skirt
design reduces power-robbing damage caused
by fuel washdown associated with high horsepower power adders. Available for the Subaru,
LS, Coyote SBC and SBF.
Cosworth LLC
Subaru EJ25 TGV Delete Kit
310/534-1390
www.cosworthusa.com
PN: 20015678
The fiber-reinforced polymer TGVDs eliminate OEM TGV obstructions, maximize air
flow and also insulate the intake tract/fuel system from the cylinder-head-generated heat.
32 March 2011 SEMA News
DeatschWerks
Sport Compact
Fuel Injectors
405/217-0701
www.deatschwerks.com
PN: INJ-SC
Davies Craig
EWP 115 Alloy and Controller Combo Pack
+613-9369-1234
www.daviescraig.com.au
PN: 8050
The alloy EWP115 electric water pump and
EWP/fan digital controller combo offers
variant coolant flow and maintains a targeted
engine temperature for optimal performance.
DCI Performance Products
Formed Metal Starter Motor
Heat Shield Kit
+613-9357-2511
www.dci.com.au/performance
PN: TF-600-STR
DeatschWerks Sport
Compact lineup of high-flow
fuel injectors are applicationspecific for drop-in fitment.
Many sizes offered up to
1,300cc/min. Sold in
flow-balanced sets.
TF-600-ENG pre-formed, six-layer metal
starter motor heat shield. Universal kit.
Suitable for 63mm- to 86mm-diameter
starter motors.
Delta Tech Industries LLC
’10–’11 Camaro HID Retrofit Fog Light
714/577-8028
www.deltalights.com
DeatschWerks
High-Flow Fuel Injectors
405/217-0701
www.deatschwerks.com
PN: 22S-00
DCI Performance Products
Formed Metal Turbo Heat Shield
+613-9357-2511
www.dci.com.au/performance
Pre-formed, multilayer turbo heat shield.
Suitable for turbo sizing similar to a Garret
GT30R, will fit multiple turbos. Suitable up
to 1,800ºF.
Direct fitment for the ’10–’11 Camaro.
Equipped with high-tempered glass lens,
6,000K HID system provides near-daylight
light output. European construction, hermetically sealed.
DeatschWerks new high-impedance, highflow, race-specific fuel injectors are available
in flow rates of 800cc, 1,000cc, 1,400cc and
1,700cc and are compatible with most popular
race fuels. Sold in flow-balanced sets.
Delucci Motor
Mini Cooper Mirror Cover
213/784-2038
www.deluccimotor.com
MINI Cooper R56 mirror cover; England flag
graphic print.
DeatschWerks
DCI Performance Products
2-in. to 3-in. Formed-Metal Exhaust Heat
Shield-600mm Long
+613-9357-2511
www.dci.com.au/performance
PN: TF-600-6
TF-600-6 six-layer metal, half-round exhaust
pipe shield. Pre-formed to suit 2- to 3-in.diameter pipe 2 ft. long. One-foot long
also available.
DCI Performance Products
Formed-Metal Engine Mount
Heat Shield Kit
+613-9357-2511
www.dci.com.au
PN: TF-600-ENG
TF-600-ENG six-layer metal, engine-mount
heat shield. Pre-formed to suit a range of
engine mounts. Can be attached in
multiple configurations.
300-lph In-Tank Fuel Pump
405/217-0701
www.deatschwerks.com
PN: DW300-1
The DeatschWerks E85-compatible DW300-1
is a 300-lph pump that outflows the competitors 255hp pumps by 25% at 43 psi and by
50% at 100 psi.
Drew Technologies Inc.
DashDAQ-XL/EV
734/222-5228
www.dashdaq.com
PN: DashDAQ/EV
Unlock advanced hybrid information for
’10 Volt and Prius vehicles that no other data
monitor can provide. Monitor, modify and
improve your greener driving experience.
DeatschWerks
Modern Muscle Fuel Injectors
405/217-0701
www.deatschwerks.com
PN: INJ-MM
Darton Sleeves
drop-in fitment into the Chevy LS2, LS3/7,
Dodge Hemi and Mustang V8 applications.
Many sizes offered.
Darton MID kit that converts the block
to a closed deck wet sleeve block. Increases bore size
and ability to handle unlimited amount of boost.
GM Camaro V6 MID Sleeve
760/603-9895
DeatschWerks Modern Muscle lineup of high- www.dartonsleeves.com
PN: 500-200
flow fuel injectors are application-specific for
www.semanews.com 33
SEMA QNEW PRODUCTS
Dynocom Industries Inc.
Internet Drag Racing With a Dynamometer
817/284-8844
www.dynocom.net
PN: 3D Racing Simulation
This all-new 3-D racing and drag simulation
allows Dynocom dynamometer owners to race
on their own dyno and race up to three opponents over the Internet. This new key feature
is included standard in the purchase price of
the Dynocom Dynamometer system.
Eagle Specialty Products
Junior Dragster 7075-T651 Connecting Rod
662/796-7373
www.eaglerod.com
PN: CRS CR4500BS
Billet 7075-T651 aluminum connecting rods
for the junior dragster market. Features ¼-in.
ARP bolts. Available in 4.375- and 4.500-in.
lengths and .998- and .875-in. journal sizes.
Eagle Specialty Products
Connecting Rods for Mazda MZR
662/796-7373
www.eaglerod.com
PN: CRS5927M13D
High-strength forged 4340 steel H-beam
connecting rods for the Mazda MZR 2.3L
direct-injection turbo engine. Available for
either a 22mm or 22.5mm pin size.
Recommended for use up to 900 hp.
Eagle Specialty Products
IMCA-Legal Cast Crankshaft
662/796-7373
www.eaglerod.com
PN: 103503480CM
IMCA rules require no lightening holes in the
crankshaft throws. Eagle now offers an affordable cast crankshaft specifically for the IMCA
modified market with .125-in. radii and no
lightening holes.
Eagle Specialty Products
305 Sprint Rotating Assembly
662/796-7373
www.eaglerod.com
PN: 10700
A rotating assembly designed specifically for
the booming 305 sprint market. This assembly
utilizes an Eagle forged 4340 steel crank with
rear flange machined for sprint application,
Eagle I-beam connecting rods, lightweight
forged Mahle flat-top pistons and rings and
Clevite race bearings.
Eagle Specialty Products
GM LSX 440 CID Rotating Assembly
662/796-7373
www.eaglerod.com
PN: 12952125
A 440ci rotating assembly for the GM
LSX standard deck-height block. Features
4.125-in.-stroke forged 4340 steel crank,
4.125-in.-bore forged Mahle pistons for
use with any LS-based head, and 4340 steel
H-beam rods.
Eagle Specialty Products
Eagle Specialty Products
Eagle Specialty Products
Competition Ford 4.6 Three-Valve
Stroker Kit
662/796-7373
www.eaglerod.com
PN: 14414
Connecting Rods for Toyota 1UZFE
662/796-7373
www.eaglerod.com
PN: CRS5751T3D
A competition stroker kit engineered specifically for forced-induction three-valve 4.6 Ford
Mustang applications. Designed to handle up
to 1,300 hp. Features 4340 steel crankshaft,
4340 steel H-beam rods, forged Arias pistons,
rings and rod bearings.
Connecting Rods for Mitsubishi 4B11T
662/796-7373
www.eaglerod.com
PN: CRS5659M3D
High-strength, forged 4340 steel H-beam connecting rods for the Mitsubishi 4B11T engine
(Lancer EVO X). Features ⅜-in. ARP 2000
bolts. Recommended for use up to 900 hp.
High-strength forged 4340 steel H-beam connecting rods for the Toyota UZ engine family.
Features ⁄-in. ARP 2000 bolts. For use in
engines up to 1,300 hp.
Eagle Specialty Products
Eagle Specialty Products
Pontiac Competition Stroker Kit
662/796-7373
www.eaglerod.com
PN: 51501
Competition stroker kits for Pontiac 400 and 455 engines. Offered with 4.250-, 4.350- and
4.500-in.-stroke 4340 steel crankshaft. 6.800-in. H-beam rods, flat-top Mahle pistons and rings,
and Clevite bearings.
34 March 2011 SEMA News
Connecting Rods for the
Nissan VQ37
662/796-7373
www.eaglerod.com
PN: CRS5886N3D
High-strength forged 4340 steel connecting
rods for the Nissan VQ37 engine. Features
⅜-in. ARP 2000 bolts. For use in engines
up to 1,200 hp.
Eagle Specialty Products
Junior Dragster Billet Crankshaft
662/796-7373
www.eaglerod.com
PN: CS3000875
Billet 4340 steel crankshaft for junior dragster
market. Nitrided for durability. Large-radius
rod and main journals for added strength.
3.000-in. stroke. Available in .998- and
.875-in. journals.
Energy Suspension
Adjust-A-Link Adjustable-Length
Polyurethane Sway Bar End Links
888/913-6374
www.energysuspension.com
Offers ½-ft. of adjustability in ¼-in. increments. Includes two different height bushings,
which enables mixing and matching to obtain
the optimal length.
Edge Products
Eco Ignition
SparkAmp X40
225/772-2379
www.ecoignition.com
PN: X40
The SparkAmp series is the first of its kind—
a low-power, high-energy pulsed direct current
ignition module that discharges a pulse
of high-amplitude DC current converting
a low-energy milliwatt ignition spark to a highenergy kilowatt plasma spark.
Insight CTS Kit
801/476-3343
www.edgeproducts.com
PN: 83831
Insight CTS kit is a digital gauge display,
vehicle maintenance manager, mileage coaching software, external accessory sensor system,
backup camera and has accelerometer features.
Eneos Premium Synthetic Motor Oil
Energy Suspension
Ford/Mazda/Mercury Hyper-Flex
Polyurethane Transmission Mount
888/913-6374
www.energysuspension.com
PN: 4.1134
Sustina 0W-50 Premium Motor Oil
310/214-2050
www.eneos.us
PN: US3220-300
Sustina is a fully synthetic motor oil created by
Nippon Oil, utilizing Nippon Oil’s proprietary
Wbase base oil and ZP technology.
Hyper-Flex performance polyurethane transmission mount features a patented design with a safety
metal interlock. Huge application coverage, including
’83–’10 2WD and 4WD Rangers and most Explorer,
Aerostar, B-Series and Bronco II vehicles.
Energy Suspension
Edge Products
Insight CS Kit
801/476-3348
www.edgeproducts.com
PN: 83731
Insight CS kit is a digital gauge display, vehicle
maintenance manager, mileage coaching software, external accessory sensor system, DTC
scanning device and performance testing.
350Z/G35 Hyperflex Polyurethane Master
Bushing Set
888/913-6374
www.energysuspension.com
PN: 7.18108
This ’02–’09 Nissan 350 Z and ’03–’07
Infinity G35 Hyperflex Master Bushing Set
includes bushings for the front and rear control arms, sway bar, differential, steering rack
and subframe inserts.
Energy Suspension
Chrylsler 300, Magnum, Charger and
Challenger Hyper-Flex Polyurethane
Suspension Components
888/913-6374
www.energysuspension.com
Chrysler LX platform-300, Magnum, Charger
and Challenger Hyper-Flex polyurethane
suspension components application for the
front and rear control arm bushings and sway
bar bushings.
The GM LS engine
family has become
the new small-block
Chevy. They’re finding their way into
almost any project
imaginable, from street
rods and musclecars to off-road trucks
and imports. They’re reliable, and the
power potential is way better than the
traditional small-block. They’re available
in junkyards, where traditional smallblocks are becoming hard to find. Holley
is making new LS intake manifolds, EFI,
coil and parts, such as oil pans and headers, to ease swapping them into various
vehicles. We have even started the firstever event—the Holley LS Fest—solely
dedicated to celebrating this engine. Holley is also making EFI easier to use for
racers, with self-learning fuel strategies
that mean the computer adapts to a
modified engine. EFI is still gaining traction, and more racers are becoming comfortable with the idea. Retailers should
tap into their customers’ passion for
our industry, making their showrooms
killer-looking places where enthusiasts
want to hang out and be immersed
in performance. Have parties in the
evening. Put on free training seminars.
Hold car shows. Do anything to keep
them excited about working on their cars.
When they keep the excitement for their
projects, they spend money.
—Bill Tichenor,
Director of Marketing
Holley Performance Products
www.semanews.com 35
SEMA QNEW PRODUCTS
Flex-a-lite Consolidated
Radiator Coolant
253/922-2700
www.flex-a-lite.com
PN: 50016
Flex-a-lite introduces its first-ever
engine-coolant additive. Flex-aChill delivers cooling and protection that reduces the temperature
of the cylinder heads without the
need of additional coolant gels.
It protects your expensive engine
parts and radiator from electrolysis
that corrodes the parts from the
inside out.
Fidanza Engineering Corp.
’10 Camaro SS Fidanza Short Shifter
440/259-5656
www.fidanza.com
PN: 898040
Constructed of 304 stainless steel. Made in
the U.S.A. Includes bushings and installation
instructions for smooth performance over the
life of the product.
Extreme Outback Products
No Seize No Loss Caps
707/447-7711
www.extremeoutback.com
PN: 008-001NS
No Seize No Loss Caps are designed to remain
on the tire valvestem through the use of a rubber tether. Consumer cannot lose valve caps
when removed. They just hang by the side of
the valve stem until put back on.
Firestone Industrial Products
Dodge 1500 Rear Air System
800/888-0650
www.ride-rite.com
PN: W21-760-2518
Flex-a-lite Consolidated
A ’09–’11 Dodge Ram 1500 rear coil-to-air
conversion system. Replaces coil spring with air
spring; kneels and levels vehicle; no-drill kit.
Radiator/Fan Combination-Gen 1 Camaro
253/922-2700
www.flex-a-lite.com/auto/html/whatsnew.html
PN: 52187
Flex-a-lite has introduced a new cross-flow
radiator with patented Flex-a-fit side tank
design. The internal fins perform as heat sinks
that absorb heat quickly from the engine coolant, radiating it through external fins to dissipate heat twice as fast.
Full Throttle Video
90-Unit DVD Display
949/916-7880
www.fullthrottlevideo.com
Fidanza Engineering Corp.
Hemi 5.7L and 6.1L Fidanza
Aluminum Flywheel
440/259-5656
www.fidanza.com
PN: 194611
For the Dodge Challenger R/T, SRT8 and
Ram. Reduces rotating mass off the crank,
allowing power once wasted turning the
heavier stock flywheel to go to the wheels.
Allows for faster revs and is well suited for the
street or track.
Firestone Industrial Products
Electronic Height Control System
800/888-0650
www.ride-rite.com
PN: WR1-760-2534
Electronic height control system for auto
leveling of vehicle. Auto leveling; independent
leveling; modular design.
Flowmaster Inc.The Exhaust Technology
Flowmaster Inc.The Exhaust Technology
Firestone Industrial Products
Hushpower dBX Performance Mufflers
800/544-4761
www.flowmastermufflers.com
PN: 13014310
Wireless Gen II
800/888-0650
www.ride-rite.com
PN: WR1-760-2540
’11 Mustang GT–5.0L V8–Hushpower PRO
Series 3-in. True Dual Exhaust System
800/544-4761
www.flowmastermufflers.com
PN: 819112
Hushpower dBX mufflers utilize cutting-edge
technology drawn from both the Hushpower2
and PRO series lines to provide maximum performance and deep, smooth sound quality.
Wireless Air Command Generation II.
Remotely fill Firestone Ride-Rite air helperspring kits from inside or outside the vehicle
with ease and accuracy.
True dual 3-in. mandrel-bent 409s stainlesssteel tubing with patented Scavenger X pipe,
Hushpower PRO series mufflers and 4-in.
polished stainless tips.
36 March 2011 SEMA News
Fluidampr-Horschel Motorsports
Flowmaster Inc.The Exhaust Technology
’08–’10 Dodge Challenger SRT8Flowmaster American Thunder 3-in.
True Dual Exhaust System
800/544-4761
www.flowmastermufflers.com
PN: 817499
Chevrolet Small-Block Race
Series Fluidampr
716/592-1000
www.fluidampr.com
PN: 62260D
Fluidampr S/B Chevy race series 262-360,
409ci V8, 90-degree V6. Internal 8 lbs.
(5.41 lbs. RWT). Bore 1.245/1.246.
One-piece design.
Fluidampr-Horschel Motorsports
Ford Flathead Wide V Belt With Serpentine
Pulley Fluidampr
716/592-1000
www.fluidampr.com
PN: 550211
Fluidampr for the Ford Flathead V8 wide
V-belt with an 8-rib serpentine pulley for
supercharged applications. Bore 1.311/1.312,
8 lbs. (6 lbs. RTW).
Dual 3-in., mandrel-bent 409S stainless-steel
tubing with Scavenger X pipe and Super 40
stainless-steel mufflers and specially designed
stainless-steel tips for SRT8 cars.
Fluidampr-Horschel Motorsports
’10–’11 Chevrolet Camaro SS Fluidampr
716/592-1000
www.fluidampr.com
PN: 760121
Flowmaster Inc.–
The Exhaust Technology
Fluidampr ’10–’11 Camaro LS3, L9.9
V8. Internal 14.7 lbs. (11.0 RWT). Bore
1.4803/1.4813. Six-rib 25% underdrive pulley.
Garrett by Honeywell
GTX3071R Turbocharger
310/257-2488
www.turbobygarrett.com
PN: 803712-1
The Garrett GTX3071R turbocharger brings
the next step in turbocharged power to the
street. The next-generation aerodynamics of
the compressor wheel allow for support of
a proven 20% more flow over the standard
Garrett GT wheel of the same size.
’90–’97 Mazda Miata Flowmaster Force II
Cat-Back Exhaust System
800/544-4761
www.flowmastermufflers.com
PN: 817501
Specially engineered specifically for Miata class
racers to meet stringent club racing decibel
rules at race tracks without sacrificing power.
Nice moderate tone, perfect for daily drivers.
Comp Performance Group
Fuel Doctor USA
FD-47
877/512-FUEL
www.fueldoctorusa.com
PN: FD-47
A fuel-efficiency booster that
increases a vehicle’s miles per gallon
through power conditioning of the
vehicle’s electrical systems.
Fluidampr-Horschel Motorsports
Chevrolet Big-Block Race Series Fluidampr
716/592-1000
www.fluidampr.com
PN: 80250E
Fluidampr Big-Block Chevy race series 396ci–
427ci V8. Internal 15.5 lbs. (10.3 RWT). Bore
1.599/1.600. Two-piece design.
FAST Multi-Port Retro-Fit EZ-EFI
Self-Tuning Fuel Injection Kit
877/334-8355
www.fuelairspark.com
PN: 302000
Multi-Port Retro-Fit EZ-EFI Kits bring the
award-winning, self-tuning fuel injection
system to existing multiport fuel-injected
applications, including mid-’80s TPI and
Ford 5.0L engines.
www.semanews.com 37
SEMA QNEW PRODUCTS
Best New
Performance-Racing Winner
Comp Performance Group
Comp Cams Phaser Adjustable Locks
For ’11 5.0L Mustang
800/999-0853
www.compcams.com
COMP Cams Phaser adjustable locks allow
fully adjustable locking of stock and aftermarket race cams over the OEM phaser
range in the ’11 5.0L Mustang.
Granatelli Motorsports Inc.
Gibson Performance Exhaust
Billet CNC’d Valve Covers
805/486-6644
www.granatellimotorsports.com
PN: VC-0085
Cat-Back Exhaust System
951/372-1220
www.gibsonperformance.com
PN: 18808/618808
Now offering billet CNC’d one-piece valve
covers made of T-6 billet aluminum, giving
everyone another unique item to set off that
custom hot-rod or race engine. Not only do
they offer a clean show-car look, but they
also retain the same OEM-type fitment so
no modification is needed. Available for
GM, Ford and Dodge.
An ’07–’10 Toyota FJ Cruiser split rear
exhaust. Direct-fit bolt-on design; 3.5-in.
polished stainless-steel tips. Aluminized
or stainless steel. Non-packed CFT
performance muffler.
Goodridge
Phantom G-Stop Kits
310/533-1924
www.goodridge.net
PN: PH24215
Ground Force
Leveling Kit 3808
724/430-2068
www.groundforce.com
PN: 3808
Ground Force leveling
kit 3808 fits GM ’02–’10
CK 2500/3500 2-in. front
High-performance brake line kits featuring
leveling kit. Kit consists of
black-coated stainless steel braided PTFE hoses new indexed torsion keys
with stainless ends and hardware. Improves
and shock extenders.
braking efficiency and vehicle safety.
Gibson Performance Exhaust
Cat-Back Dual Exhaust System
951/372-1220
www.gibsonperformance.com
PN: 5639
A ’10 Chevy Silverado 1500 super truck
exhaust. Aggressive looks. Aggressive
performance. Aggressive exhaust tone,
yet quietly confident.
Granatelli Motorsports Inc.
GoPro
3D Camera System
415/738-2480
www.gopro.com
Capture incredible
3D HD video when
you combine two HD
Hero cameras with
the 3D Hero and sync
cable kit. The $99 kit
includes GoPro 3D
housing and sync
cable kit.
Billet Valve Cover
805/486-6644
www.granatellimotorsports.com
PN: VC-0019
Now offering Billet CNC’d one-piece valve
covers, offering benefits such as increased
rocker arm clearance, valve spring oilers with
removable jets, catch can or vacuum pump
provisions, O-ring sealing, increased cylinder
head rigidity as well as weight savings over
factory valve covers. Available for GM,
Dodge and Ford.
GoPro
HD Hero 960
415/738-2480
www.gopro.com
PN: CHD96-001
Gibson Performance Exhaust
Shorty Performance Header
951/372-1220
www.gibsonperformance.com
PN: GP135
The HD Hero 960 features the same
professional-grade 960p, 720p and WVGA
resolutions, 5MP photo capture and incredible
sound recording system.
A ’10–’11 6.2L Camaro performance header. Bolt-on performance with professional-looking
results. Offered in chrome, stainless steel, ceramic-coated stainless steel. Backed by a lifetime
limited warranty.
38 March 2011 SEMA News
Granatelli Motorsports Inc.
Self-Adjusting Mass Airflow Sensor
805/486-6644
www.granatellimotorsports.com
PN: Gm-SA3001
This frequency-based meter is able to retain a
consistent A/F ratio regardless of the induction
modifications made. Using oxygen sensor data
and MAP signal references, manipulations are
made so that fuel trim tables stay consistent
and target A/F is reached.
Comp Performance Group
Comp Cams Two-Piece
Adjustable Guide Plates
800/999-0853
www.compcams.com
PN: 4835-8
Ground Force
’10 Camaro Lowering Kit
724/430-2068
www.groundforce.com
PN: 5010
Innovative two-piece adjustable
guide plate design is fully adjustable to aid with valve centerline
modifications made to aftermarket cylinder heads on SBF and
SBC applications.
Haltech Engine
Management Systems
Nissan Patrol Y61 Platinum
Pro Plug-In ECU
+612-9729-0999
www.haltech.com
PN: HT055014
A fully programmable direct
plug-in ECU for Nissan Y61
Patrol 4-WD (TB48 six-cylinder
engine). Allows full control of all
engine functions.
Advanced alloy Camaro SS V8 coil. Kit includes
revolutionary tuned front and rear coils.
Hamsar Diversco Inc.
71079 High-Beam LED Headlight
905/332-4094
www.hamsar.com
PN: 71079
Haltech Engine Management Systems
Ground Force
Green Filter USA ’08–’10 C6 Corvette Filter
724/430-2050
www.greenfilterusa.com
PN: 7087
Honda EP3 Platinum Pro Plug-In ECU
760/598-1941
www.haltech.com
PN: HT055047
A fully programmable plug-in replacement
ECU for Honda Civic EP3. Allows full control
of fuel/ignition/boost/knock and many other
engine features.
Lifetime, washable, reuseable air filter.
Improves gas mileage and horsepower.
Ground Force
Green Filter USA ’10
Camaro Filter
724/430-2050
www.greenfilterusa.com
PN: 7089
Lifetime, washable, reuseable air filter.
Improves gas mileage and horsepower.
Haltech Engine Management Systems
Mitsubishi EVO IX Platinum Pro
Plug-In ECU
760/598-1941
www.haltech.com
PN: HT055064
A fully programmable direct plug-in replacement ECU for Mitsubishi EVO IX. Controls
all engine parameters, including fuel, ignition,
boost, knock and more.
Hawk Performance
Nissan GT-R ’09–’11 Front DTC-70
Brake Pads
800/542-0972
www.hawkperformance.com
PN: HB650U.760
Extremely high torque with aggressive
controllable initial bite. Superior release and
torque control characteristics. Brake pads
designed for cars with high deceleration rates
with or without down force.
Hamsar Diversco Inc.
71076 Low-Beam LED Headlight
905/332-4094
www.hamsar.com
PN: 71076
Drop-in replacement 165mm LED low-beam
headlight. Energy efficient, .9 amps at 12V.
Reduces carbon footprint, lowers fuel costs and
lasts more than 14 times longer than halogen.
Drop-in replacement 90mm LED high-beam
headlight. Energy efficient, .9 amps at 12V.
Reduces carbon footprint, lowers fuel costs and
last over 14 times longer than halogen.
People want a little
bit of everything right
now—performance,
looks and suspension—but the most
important thing is
the need for more
information. The biggest hurdle is
getting proper data and information
from manufacturers for customers to
make an educated decision on what
to purchase and why. I would say that
98% of the industry is not organized.
We get a lot of customers who are
weekend racers, who want to go the
dragstrip one weekend and a road
course the next weekend with their
daily cars.
Retailers should find a niche market that they know about and enjoy
helping with and getting involved in.
But always buy quality parts that you
know the manufacturer will support.
Stay away from the knock-off stuff, as a
lot of those manufactures won’t support
the product or be able to help with tech.
Retailers will have good sales based on
their knowledge of their markets. You
just need to find your niche and stick
with it. There are tons of untapped markets out there. Finding one is the best
way to make your company stand out.
—Bottle Deliwala, Owner
Titan Motorsports
www.semanews.com 39
SEMA QNEW PRODUCTS
Hella Inc.
Rallye 4000 LED
770/631-7500
www.hellausa.com
Hawk Performance
Hyundai Genesis Coupe With Brembo
’10 Brake Package Brake Pads
800/542-0972
www.hawkperformance.com
PN: HB661F.667
High-performance street disc brake pads
are world renowned for increasing stopping
power on street-legal vehicles. This unique
ferro-carbon formula was developed for
street performance using the safety and
quality of aerospace and motorsports
severe-duty friction technology.
Hawk Performance
Street Rotors
800/542-0972
www.hawkperformance.com
PN: HUS557
Hawk Performance Quiet Slot
rotors are cast from a proprietary
formulation of premium alloys,
producing a superior performance
street product. The rotors feature
a unique slot design specifically
engineered to improve a vehicle’s
braking performance and driver
comfort. This POP display will
help drive sales at the counter.
ARC-Applied Racing Components
Nitrous Bottle Brackets
386/760-5201
www.archeat.com
The innovation: The first Rallye 4000 with
100% LED technology. Auxiliary headlamp
innovation with high-performance LED
for high beam and LED position lamp
with Kartoval optics. LED technology
makes replacement of the bulbs/Xenon
bulbs unnecessary.
ARC introduces a way to simplify controlling
nitrous bottle pressure with fully anodized aluminum billet brackets. The brackets come with
or without built-in heaters. They come in four
different styles.
Hellwig Products Co.
GM G-Body Pro Touring Rear Sway Bar
559/734-7451
www.hellwigproducts.com
PN: 55809
This sway bar kit represents the best use of sway
bar design and technology using CNC aluminum machined mounting components, heattreated alloy steel and high-quality finishes.
Hedman Performance Group
Chevy 409 Block-Hugger Hedders
562/921-0404
www.hedmanperformancegroup.com
PN: 68536
These Hedman Block-Hugger
Hedders are the essential exhaust
component when installing a classic
Chevy 409 engine into a musclecar or
street-rod application.
Heartthrob Exhaust Accessories
’11 Mustang GT Exhaust
800/642-0105
www.heartthrobexhaust.com
PN: 1429035
Hellwig Products Co.
Camaro Watts Link Rear Sway Bar
559/734-7451
www.hellwigproducts.com
PN: 5867
Designed for a first-generation Camaro with
a Watts link suspension. This sway bar kit
represents the best use of sway bar design and
technology using CNC aluminum machined
mounting components, heat-treated alloy steel
and high-quality finishes.
A 3-in. axle-back exhaust system for the ’11
Mustang GT. Up to 12 hp gain with a great
musclecar sound.
Hedman Performance Group
Hedman Performance Group
LS1 Lakester Hedders Weld-Up Kit
562/921-0404
www.hedmanperformancegroup.com
PN: 68980
Early Camaro Quick-Ratio Gearbox Hedders
562/921-0404
www.hedmanperformancegroup.com
PN: 68626
These hedders are specifically designed to fit early
Camaros with either Saginaw 825 or aftermarket
steering boxes.
This complete weld-up kit allows automotive enthusiasts the flexibility
to create a one-of-a-kind hedder for their LS1-equipped street rods.
40 March 2011 SEMA News
Hellwig Products Co.
Nissan 370Z Front and Rear Sway Bar Kit
559/734-7451
www.hellwigproducts.com
PN: 75402
This sway bar kit represents the best use of
sway bar design and technology using CNC
manufactured components, heat-treated alloy
steel and high-quality finishes.
SEMA QNEW PRODUCTS
B&M Racing and
Performance Products
Hurst Comp Stick Kit ’10+
Camaro
818/882-6422
www.hurst-shifters.com
PN: 538 0420
Add a touch of Hurst style
to your ’10+ Camaro with
an automatic transmission.
Replaces the shifter console
cover and a factory knob
with a Hurst stick.
Brice Thomas Radiator
Custom Aluminum Radiator
256/546-4613
www.cgj.com
PN: FOR 4007
Manufacturing custom aluminum radiators for
antique and performance vehicles. We can custom build to your specifications. We have over
50 years’ experience in the radiator business.
Call 800/223-4299 for a quote.
AFCO/Dynatech
Small-Body Rebound-Adjustable
Tube Shock
800/632-2320
www.afabcorp.com
PN: 1672-36
A small-body rebound-adjustable tube shock.
Turbocharging
is
where a lot of the
manufacturers and
most of our customers
are going. Our customers want dependable, +500hp cars,
but that is hard to achieve in the fourcylinder engines we deal with. Shops
like ours are working to develop niche
parts to help, and I am also seeing a
major rebirth in sport-compact drag
racing. Our shop is directly involved
with four cars, and we’re also working
with local race tracks to put together
events to get more people racing and
more spectators seeing how fast these
cars really are. The fan base is growing
again. Any business that sticks with its
core customers and treats them well will
find the greatest opportunities, but stay
away from dropping price as a way to
try to steal customers from other businesses. Not all customers are about
price alone, and most are willing to
pay for your time and knowledge. The
customers who are all about price probably won’t be loyal. Don’t be afraid to
make money, charge what a product is
really worth, and earn your customers
through hard work.
—Chris Dye, President and CEO
Club RSX Inc.
Brembo North America Inc.
New GT-R Brake System
888/BREMBO-8
www.brembo.com/us
PN: 1M19001
For the driver who demands exceptional performance, Brembo introduces GT-R, the finest
high-performance aftermarket braking system
we’ve ever engineered for production cars.
Centerforce Clutches & Accessories
928/771-8422
www.centerforce.com
PN: Packaging
Freezetone Products/VR-12
B&M Racing and
Performance Products
’10+ Camaro Paddle Shift
818/882-6422
www.hurst-shifters.com
PN: N/A
VR-12 Ultimate Cooling System Protection
305/640-0414
www.vr-12.com
VR-12, the ultimate cooling system protection. Monthly
treatment for the cooling system. Environmentally
friendly Eco-technology. For all make and model vehicles. Compatible with all antifreeze and coolants.
Wheel-mounted paddle-shift
mechanism to complement ’10+
Camaro with automatic.
B&M Racing and
Performance Products
Hurst Billet/Plus for
’11+ Mustang Manual
818/882-6422
www.hurst-shifters.com
PN: 3910204
Hurst Billet/Plus short shifter
for ’11+ Ford Mustangs.
42 March 2011 SEMA News
Centerforce Clutches & Flywheels
Energy Suspension
Universal Heavy-Duty Greaseable Sway
Bar Bushing Sets
888/913-6374
www.energysuspesnion.com
Hyper-Flex performance polyurethane sway
bar bushing and greasable heavy-duty bracket
combine for optimum handling, durability and
strength. Available in seven universal sizes.
Comp Performance Group
Quarter Master Race Clutch
Hydraulic Fluid
888/CLUTCH-1
www.quartermasterusa.com
Aeromotive Inc.
Corvette Stealth Fuel System
913/647-7300
www.aeromotiveinc.com
PN: 18670
Designed for demanding
performance applications,
Quarter Master race clutch
hydraulic fluid maintains viscosity
in high-temperature and endurance
situations to provide solid,
consistent pedal actuation.
Complete drop-in fuel pump assembly
for ’03–plus Corvette fuel tanks. Supports
more than 1,000 hp; incorporates the factory
jet siphon system; and includes a pre-filter,
a bracket and plumbing.
Comp Performance Group
Quarter Master Ultra-Duty Race Starters
888/CLUTCH-1
www.quartermasterusa.com
Withstanding repeated abuse from street and
race vehicles with high-compression engines,
Quarter Master ultra-duty race starters provide
a durable alternative to lesser-quality starters.
Hawk Performance
Ford F-150 ’09 Front LTS Brake Pads
800/542-0972
www.hawkperformance.com
PN: HB644Y.785
Extreme Outback Products
Tyrepliers Hammerhead Beadbreaker
707/447-7711
www.extremeoutback.com
PN: 001-000
Hawk Performance has applied its severe-duty
brake pad friction technology to the braking
demands of trucks and SUVs. Heavier vehicles
with larger brake systems are more likely to
experience higher temperatures, requiring a
brake pad that has excellent heat-dissipation
characteristics.
Comp Performance Group
XIM Stand-Alone Ignition for the
’11 Modular 5.0L Ford
877/334-8355
www.fuelairspark.com
XIM stand-alone coil-on-plug ignition kits for
the ’11 5.0L Ford Mustang offer out-the-box
operational ignition system control or
programmable ignition system control.
Manual bead breaker with an adjustment range
of 4 in. to 19.5 in. Includes a canvas storage
bag. Redesigned head allows usage on softsidewall tires, such as ATV and drag-race tires.
Holley Performance Products
ACT, Advanced Clutch Technology
T1S-D03
661/940-7555
www2.advancedclutch.com/home.aspx
PN: T1S-D03
The ACT Xtreme twin-disc kit offers Dodge
Challenger enthusiasts a street-friendly clutch
kit with torque capacities from 850 lb.-ft.
LS Engine Swap Mount Plates
270/782-2900
www.holley.com
PN: 12622HKR
Holley’s zinc-plated LS engine swap mount
plates are precision machined and fit a variety
of applications, ranging from stock location
to 3-in. forward mount.
Hawk Performance
Carbon-Backed Brake Pad
800/542-0972
www.hawkperformance.com
PN: BH110U.22
Hawk Performance is constantly working to
revolutionize the braking industry, now putting carbon in place of the steel backing plate
to help lower caliper temperatures in racing
applications as well as reduce unsprung weight.
(Available in limited race caliper shapes.)
Mahle Motorsports
Ford 5.0L Modular PowerPak
888/255-1942
www.mahlemotorsports.com
PN: MOD167630I08
The Ford 5.0L Modular PowerPaks are available with domes for normally aspirated applications
and inverted domes for boosted applications. Each kit includes dual-coated forged slipper skirt
pistons, German steel pins, race-proven round wire locks and an ultra-flat performance ring set.
www.semanews.com 43
SEMA QNEW PRODUCTS
Best New PerformanceRacing Runner-Up
Hotchkis Sport Suspension
Billet Sway Bar Bushing Brackets
562/907-7757
www.hotchkis.net
Improve performance and vehicle appearance
with a set of trick, heavy-duty billet sway
bar bushing brackets. Greasable bushings are
included and come in multiple sizes.
Holley Performance Products
LS Coil Covers, Big-Block Chevy Replica
270/782-2900
www.holley.com
PN: 242-1
Big-block look for the LS3. Paintable covers
snap on and look great on nostalgic and latemodel applications. Custom trim to most
LS engines.
Holley Performance Products
LS3/L92 Hi-Ram Modular Intake
Manifold System, Carb and EFI
270/782-2900
www.holley.com
Holley LS3/L92 Hi-Ram modular
intake manifold system provides a maxperformance, cost-effective alternative to
fabricated manifolds on a popular LS
engine application.
Holley Performance Products
LS Retro-Fit Engine Oil Pan
270/782-2900
www.holley.com
PN: 302-1
OE-quality cast aluminum oil pan designed for
LS engine retrofit installations in a wide range
of popular GM muscle/classic car and
truck chassis.
Hotchkis Sport Suspension
The most significant trends in street
performance
are
upgrades for currentmodel vehicles—the
’11 Mustang, Camaro
and Challenger. The
light-truck performance market is starting to come back, and products for
the new family of Ford engines are in
demand. Still, parts dealers should
beware of emissions-defeating devices,
such as cat-back systems that delete
the particulate filter on diesel applications. Hybrid and electric vehicles also
create challenges for the aftermarket
that will require new technologies and
understanding, but keep your eyes open
for new trends. Listen to your customers
with an open mind. Having inventory
on hand is the most important opportunity to take advantage of.
—Chris Thomson,
National Sales Manager
Airaid Filter Co.
44 March 2011 SEMA News
’10–’11 Camaro Track Pack
562/907-7757
www.hotchkis.net
PN: 80117
Designed for maximum-performance fifthgeneration Camaros headed for autocross and
track days, the Hotchkis Sport Suspension
Race Pack is a tuned, balanced, complete
suspension solution for the Gen 5 Camaro.
Holley Performance Products
LS1/LS2 2x4V Mid-Rise Dual-Plane Intake
Manifold, Carb and EFI
270/782-2900
www.holley.com
PN: 300-12
Mid-rise dual-plane intake manifold
provides installation of two 4160 Holley carbs
or 850-cfm 4V EFI throttle valves on LS1/LS2
engines for street performance.
Innovate Motorsports
Digital MTX Air/Fuel Ratio Gauge
800/348-3037
www.innovatemotorsports.com
The Innovate Motorsports digital MTX series
air/fuel ratio gauge utilizes the only 100% digital wideband air/fuel ratio technology
on the market.
Hotchkis Sport Suspension
’67–’72 C-10 Pickup Total Vehicle System
562/907-7757
www.hotchkis.net
PN: 80390
For the ultimate-handling ’67–’72 C-10
pickup, nothing beats this total vehicle system.
This kit has been rigorously designed and
tested on the track, yet is very comfortable for
a local cruise-in. Proudly made in the U.S.A.
ISIS Power
inTouch Mobile
847/232-1991
www.isispower.com
PN: ISISAPPMZ
Hypertech Inc.
Best New Engineered
Runner-Up
Gives complete vehicle
control through an app.
Use Apple iPhone or
iPad for complete car
control, including
security, locks, lighting
and other accessories.
Max Energy Sport Power Programmer
901/382-8888
www.hypertech.com
PN: 62007
Hypertech’s Max Energy Sport Power
Programmers are the only street-legal (CARB
E.O. #D-260-13) plug-and-go tuners available
for Honda, Infiniti, Mazda, Nissan, Mitsubishi
and introducing Subaru WRX (adds +26 hp
plus 28 lb.-ft. of torque).
ISIS Power
inTouch Max Touch Screen System
847/232-1991
www.isispower.com
PN: ISISIMAXZ
A large double-DIN touch screen that
gives complete control of your car through
the ISIS system. Highly visible in dash.
ISIS Power
inMotion Motor Controller Cell
847/232-1991
www.isispower.com
PN: ISISMRSCZ
Intro-Tech Automotive Inc.
Offers control for reversed accessories, including windows, convertibles, lock solenoids and
actuators. Seamlessly integrates into the ISIS
system for simple installation.
Grand Prix Chair
866/319-8500
www.intro-techautomotive.com
PN: GP1000
Racing-inspired office chair; beautiful
Leatherette fabric; tire-embossed armrest;
billet-aluminum shift knob with four settings;
racing suspension spring; brake caliper kit; five
22-in.-style racing wheels; extra-wide 26-in.
aluminum base; designed and assembled in the
U.S.A.; worldwide patented; lifetime warranty.
Isspro Inc.
JE Pistons
Asymmetrical Forged Pistons
714/898-9763
www.jepistons.com
PN: 269910
This lightweight design features a unique
skirt that reduces friction while maintaining
strength in critical areas. Available
for BMW, Honda, Toyota, Dodge and
Mitsubishi engines.
Intro-Tech Automotive Inc.
Includes programmable tachs, new warning
lights, OEM match for ’10 Dodge truck of the
year and a key-fob data logger that records on
a thumb drive.
JE Pistons
Pitstop Furniture
866/319-8500
www.intro-techautomotive.com
PN: PFD2000
Made from tubular metal, a tempered-glass
working area of 57x27 in., an inbox racingstyle spoiler tray, dual 13-in. chrome metal
racing shocks, 51-in. metal alloy tower strut
bar, stainless-steel braided hoses with tension
rod inside for lateral control, 22-in.-style
lockable racing wheels, pull-out tray for keyboard and CPU stand. Lifetime warranty.
New EV Gauge Models
800/888-8065
www.isspro.com
SRP Professional Pistons for
Chevy LS Engines
714/898-9763
www.jepistons.com
PN: 288007
JE Pistons
Subaru EJ257 FSR Racing Pistons
714/898-9763
www.jepistons.com
PN: 291061
Now available in flat-top and inverteddome designs for Chevy LS engines
with 4.000 to 4.070 bores.
JE Pistons has released a purpose-built, high-strength FSR piston for today’s 700hp+ Subaru
EJ257 (WRX/STi) engines. Available off the shelf and by custom order.
www.semanews.com 45
SEMA QNEW PRODUCTS
KW Automotive
North America
KW Suspensions Audi R8
Variant 3 Coil-Over
559/875-0222
www.kwsuspensions.com
PN: 35210088
Stainless-steel coil-over
body. Adjustable rebound,
compression and height
damping system.
JE Pistons
Asymmetrical Forged Piston Design
714/898-9763
www.jepistons.com
PN: 296910
This lightweight design features a unique
skirt that reduces friction while maintaining
strength in critical areas. Available for
BMW, Honda, Toyota, Dodge and
Mitsubishi applications.
KW Automotive
North America
Belltech MuscleCar
Coil-Over kit
559/875-0222
www.belltech.com
PN: 21024
Stainless-steel bodies.
Independent compression
and rebound valve
adjustability. Ride-height
adjustability. Developed
on in-house seven-post
chassis dyno.
KW Automotive
North America
KW Suspensions BMW E30
Variant 2 Coil-Over
559/875-0222
www.kwsuspensions.com
PN: 15220914
Featuring inox-line stainless-steel
technology coil-over body, height
adjustable and adjustable rebound
damping system.
K&N Engineering Inc.
’01–’10 Harley Davidson Softail/Dyna
951/826-4000
www.knfilters.com
PN: 63-1125P
K-Mac Alignment Kits
Coil-Overs
+612-9-556-1799
www.k-mac.com
Complete with adjustable shock dampening. Or simply bolt onto your existing F/R
struts (virtually any strut). Revolution in coilovers. No more labor-intensive jacking/wheel
removal/C wrench or lock collars.
The K&N Aircharger assembly was designed to
optimize air flow and significantly increase performance for twin-cam Harley-Davidson motorcycles while providing excellent air filtration.
K&N Engineering Inc.
’08–’11 Chevrolet Corvette
951/826-4000
www.knfilters.com
PN: E-0782
Stock replacement air filter with reversed
sealing surface for maximized air flow and
surface area. Washable and reusable. Includes
a 1,000,000-mile warranty. Includes
mounting brackets.
K&N Engineering Inc.
’08–’11 Nissan 370Z/Infiniti G37
Intake System
951/826-4000
www.knfilters.com
PN: 69-7078TS
K&N Engineering Inc.
’07–’10 Ford Edge Intake System
951/826-4000
www.knfilters.com
PN: 77-2574KS
By eliminating air path restriction and replacing the air filter, the aerodynamically designed
tube drives a massive amount of air into an
engine, which translates into power.
By eliminating air path restriction and replacing the air filters, the aerodynamically designed
tube drives a massive amount of air into an
engine, which translates into power.
K&N Engineering Inc.
Pro Stock Scoop Filter
951/826-4000
www.knfilters.com
PN: 28-4210
K&N’s Pro Stock Scoop Filter is installed in the opening of K&N’s hood scoops. This filter keeps race engines
clean and improves internal scoop pressure.
46 March 2011 SEMA News
KW Automotive North America
Belltech MuscleCar Drop Spindle Set
559/875-0222
www.belltech.com
PN: 2202
This 2-in. drop spindle fits ’67–’69 Camaro,
’68–’72 Chevelle (GM A, F, X body).
Direct factory replacement modular design
accepts many brake upgrades. Forged
steel construction.
KW Automotive
North America
KW Automotive North America
ST Suspensions BMW E90 3
Series Coil-Over
559/875-0222
www.stsuspensions.com
PN: 90232
High-grade steel, zinc-plated coilover body. Height adjustable.
Pre-set dampening.
KW Automotive North America
ST Suspensions Hyundai Genesis
Anti-Sway Bar
559/875-0222
www.stsuspensions.com
PN: 52270
ST Suspensions VW Golf VI
GTI Coil-Over
559/875-0222
www.stsuspensions.com
PN: 90892
High-grade steel, zinc-plated
coil-over body. Height adjustable. Pre-set dampening.
Swedged ends for superior strength and reliability. Includes high-grade mounting hardware. Teflon bushings for quiet operation.
Powdercoated for a lasting finish.
KW Automotive North America
ST Suspensions Nissan 370Z Anti-Sway Bar
559/875-0222
www.stsuspensions.com
PN: 52128
Swedged ends for superior strength and reliability. Includes high-grade mounting hardware. Teflon bushings for quiet operation.
Powdercoated for a lasting finish.
MSD Ignition
Digital 6AL
915/857-5200
www.msdignition.com
PN: 6425
Lawson Industries Inc.
Rush Performance Muffler
800/529-7664
www.lawsonindustries.com
KW Automotive
North America
Belltech MuscleCar
Performance CoilOver Kit
559/875-0222
www.belltech.com
PN: 21051
Rush Performance Muffler. Lawson Industries
has expanded its highly popular line of highperformance mufflers with this 409 stainlesssteel muffler.
Gibson Performance Exhaust
Cat-Back Peformance Exhaust System
951/372-1220
www.gibsonperformance.com
PN: 32004
For ’09–’11 Chevrolet Camaro
stainless bodies. Compression,
rebound and height adjustable.
Developed on in-house
seven-post chassis dyno.
Dual Extreme Sport for the new American
musclecars. Race track sound with max performance. Offered in heavy-duty aluminized and
high-quality stainless steel.
KW Automotive
North America
KW Suspensions Honda Civic
(’06+) Variant 3 Coil-Over
559/875-0222
www.kwsuspensions.com
PN: 35250052
Stainless-steel coil-over body.
Adjustable rebound, compression
and height damping system.
Lawson Industries Inc.
LXP Stainless Tip 55200 (‘70 Mustang)
800/529-7664
www.lawsonindustries.com
PN: 55200
Classic ’69–’70 Ford Mustang stainlesssteel exhaust tip—rare exclusive design;
304 stainless steel. Lifetime warranty.
Comp Performance Group
RHS Pro Action LS CathedralPort Cylinder Heads
877/776-4323
www.racingheadservice.com
PN: 54300
Pro Action cathedral-port cylinder heads for
LS applications improve performance right
out of the box with as-cast ports that flow like
they’re ported.
K-Mac Alignment Kits
Comp Performance Group
Inglese Custom EZ-EFI Induction System
866/450-8089
www.inglese.com
Custom Inglese EZ-EFI induction systems
offer the ultimate in style and function with
full electronic fuel injection combined with
fully customizable finishing options.
Suspension–Camaro ‘09–‘10
+612-9-556-1799
www.k-mac.com
All the race-winning critical components.
K-Mac has had a two-year head start with the
sister car, the G8. Coil-overs change height/
weight bias without wheel removal. Bushings,
camber kits, strut brace (without drilling).
Lawson Industries Inc.
LXP Midnight Series Tips
800/529-7664
www.lawsonindustries.com
PN: 58134
LXP Midnight Series exhaust tips are the first affordable line of black stainless in the market. 100%
welded inside and out. Mirror-polished finish.
www.semanews.com 47
SEMA QNEW PRODUCTS
Lawson Industries Inc.
Flex Head O2 Sensor Tool
800/529-7664
www.lawsonindustries.com
PN: 7146
Flexhead O2 sensor tool (22mm). Perfect for
removing or installing O2 sensors in those
hard-to-reach areas.
Lawson Industries Inc.
MagnaFlow Exhaust
Products
GlassPack Muffler
949/858-5900
www.magnaflow.com
PN: 18125
The Magnaflow Glasspack
is an economical muffler
that delivers performance
with the throaty sound
of horsepower.
QwikCat Spun Converter
800/529-7664
www.lawsonindustries.com
PN: QC25225
Lawson Industries introduces the QwikCat
spun catalytic converter. Each converter
features a high-flowing ceramic core and an
innovative wash coat for efficient emissions
reduction. This is the future of emissions.
Lawson Industries Inc.
Insynerator Race Series
Performance Muffler
800/529-7664
www.lawsonindustries.com
PN: 77109
Insynerator Race Series high-performance
muffler. Small one-chamber design for race
or street application. Multiple sizes available.
Deep, aggressive growl.
Lawson Industries Inc.
Insynerator Bullit
800/529-7664
www.lawsonindustries.com
PN: 77930
Leonardo Diagnostic Tools
Insynerator Bullit high performance muffler.
Reload your ride. Increase horsepower and
torque. Perfect for off-road/4WD vehicles.
Deep-chambered sound in a round body.
The Leonardo by Giovanni Accinni SRL is the
only aftermarket diagnostic tool able to deliver
dealer-level diagnostics for Ferrari, Maserati
and Lamborghini.
Diagnostic Tool
360/410-1949
www.leonardodiagnostictool.com
Lawson Industries Inc.
Insynerator Big Body Performance Muffler
800/529-7664
www.lawsonindustries.com
PN: 77754
Insynerator Big Body Series high-performance
muffler for large trucks and SUVs, largedisplacement engines. Reduced interior resonance, deep performance growl, universal applications. Increases horsepower, torque and mpg.
Lithionics Battery
Dual-Voltage Lithium Ion Battery
727/669-6276
www.lithionicsbattery.com
A dual-tap lithium-ion battery with 16 volts
for starting and 12 volts for electronics.
Lifetime Oil Filter
Haltech Engine Management Systems
High-Output CDI
760/598-1941
www.haltech.com
PN: HT0202xx
High-power capacitive discharge ignition
(CDI) system for high-rpm and highhorsepower applications capable of delivering
up to 150mJ of spark energy.
48 March 2011 SEMA News
Remote Mount
866/676-8590
www.lifetimeoilfilter.com
PN: V5-116324-01
The world’s greatest oil filter had to have
the world’s greatest remote mount. 100%
machined billet to aerospace standards.
Lifetime warranty.
Local Motors
Rally Fighter
480/371-6797
www.local-motors.com
PN: 1
Mahle Motorsports
Local Motors Rally Fighter
street-legal off-road desert
racer. Created by customers
and enthusiasts. You can build
and own for $59,000.
Mahle Motorsports
Subaru 2.5L Box n Box
888/255-1942
www.mahlemotorsports.com
PN: 930000927
The 2.5L Box n Box Mahle Motorsports
assembly was designed for all-out upperlevel racing applications. Forged for superior
strength even over billet designs and treated
with hard-anodized top ring grooves for
extended durability.
The VW/Audi 2.0L FSI PowerPak
Plus is produced with hard-anodized top ring grooves to provide
wear and durability characteristics
to the OE pistons. The performance crown configuration was
specifically designed to work with
the FSI direct-injection fuel
management system.
BMW S54 3.2L PowerPak Plus
828/215-8013
www.mahlemotorsports.com
PN: S54271425P29
Designed with the same precision expertise as the many
BMW race team pistons Mahle produces. The S54
PowerPak comes as a complete piston assembly, including dual-coated forged slipper skirt pistons, German
steel pins, race-proven round wire locks and an ultra-flat
performance ring set.
Mahle Motorsports
440ci New Hemi PowerPak
888/255-1942
www.mahlemotorsports.com
PN: HMI080080I12
MagnaFlow Exhaust Products
Four-Into-One Collector Muffler
949/858-5900
www.magnaflow.com
Magnaflow stainless-steel collector muffler
utilizing four 2.5-in. primaries into a
7x14-in. straight-through design muffler
with a 4-in. outlet.
Designed to bring big-cubic-in. performance
to your Hemi. Each kit includes dual-coated
forged slipper skirt pistons, German steel pins,
race-proven round wire locks and an ultra-flat
performance ring set.
Mahle Motorsports
Magnuson Products Inc.
Small-Block Ford 1900 TVS
Supercharger System
805/207-7854
www.magnacharger.com
PN: 50-001
All-new air-to-water intercooled supercharger
system for the 5.0 small-block Ford, utilizing
the Eaton 1900 TVS rotor group for
performance reliability.
These forged GoldSeries piston kits were
designed to be used in OE FRM blocks without
re-sleeving. They come with 23mm pins to be
used with aftermarket performance rods. Each
kit includes dual-coated forged pistons, German
steel pins, race-proven round wire locks and a
steel-nitrided performance ring set.
Mahle Motorsports
Mahle Motorsports
VW/Audi 2.0 FSI Turbo
PowerPak
888/255-1942
www.mahlemotorsports.com
PN: FSI165268P08
Honda S2000 F20/22C PowerPak
888/255-1942
www.mahlemotorsports.com
PN: S2K181425X09
Small-Block Chevrolet Two-Barrel
PowerPak
888/255-1942
www.mahlemotorsports.com
PN: SBC125030F02
The two-barrel small-block Chevrolet
PowerPak was designed specifically for limited circle track application producing under
500hp. Each kit includes dual-coated forged
slipper skirt pistons, German steel pins, raceproven round wire locks and an ultra-flat
1.5mm, 1.5mm, 3.0mm
performance ring set.
Years ago, we were able
to repair and modify
our own cars. A lot of
people now simply buy
performance. We used
to start with a stock
Chevrolet or Ford
block and outfit it with aftermarket parts,
but we just got an engine into my shop
that doesn’t have a single OEM part in it.
We call it a Chevrolet because it’s based on
that design, but there aren’t any Chevrolet
parts in it. The aftermarket is able to figure
out how the factory parts can be improved
and then builds in more efficiency. The
factory continually makes refinements,
too, but the factory can’t do it as quickly
as the aftermarket. There are also a lot of
aftermarket parts now that are designed to
work with other aftermarket parts without
any modifications—for instance, a set of
Dart cylinder heads that are designed to
work with a specific Jesel rocker system.
If you called Jesel to order a set of rocker
arms and told them what cylinder head
you were using, they could send you parts
that were designed for that head. Retailers
need to look at those combinations and
be educated in what they’re selling.
—John DiBartolomeo, Editor
Drag Racing Action Magazine
www.semanews.com 49
SEMA QNEW PRODUCTS
Mahle Motorsports
Small-Block Chevrolet Wissota
PowerPak Plus
888/255-1942
www.mahlemotorsports.com
PN: SBC125030T04
The small-block Chevrolet Wissota PowerPak
Plus was designed specifically for sportsman-level circle track racers. Machined on
MSP25/2618 alloy forgings, gas ported and
supplied with .043-in., 1.5mm, 3.0mm
ring sets for low drag to be used in
high-rpm applications.
Manley Performance Products
Mitsubishi Billet Stroker Crankshafts
800/526-1362
www.manleyperformance.com
4340 heat-treated and fully machined billet
crankshafts in 94mm and 100mm strokes.
Forged race series are also available in 88mm
and 100mm strokes.
Manley Performance Products
Pro-Flo High-Performance Oil Pumps
800/526-1362
www.manleyperformance.com
Offered for GM LS, Ford modular and
Chrysler 5.7L/6.1L Hemi engines. Pro-Flo oil
pumps feature hard-anodized aluminum bodies and hand-ported inlets.
Manley Performance
Products
Mahle Motorsports
Subaru 2.5L 9.0:1 PowerPak
888/255-1942
www.mahlemotorsports.com
PN: WRX209927I10
The 2.5L Subaru 9.0:1 PowerPak was
designed for use with larger hybrid turbos to
reduce turbo lag and deliver maximum hp.
Each kit includes dual-coated forged slipper
skirt pistons, German steel pins, race-proven
round wire locks and an ultra-flat performance
ring set.
Nextek Lightweight Dual
Drag Valve Springs
800/526-1362
www.manleyperformance.com
With five offerings available,
these lightweight designs
allow an engine to rev higher
with improved valvetrain control. Super finished to enhance
fatigue life and reduce
load loss.
Maradyne High-Performance Fans
Junior Jet 150
800/403-7953
www.maradynehp.com
PN: MJJ150
Junior Jet 150 tire air pump includes a built-in
pressure gauge, flashlight, nylon carry bag and
accessory tips for a variety of inflation needs.
Manley Performance Products
Manley Performance Products
Chrysler 5.7L/6.1L H-Beam
Connecting Rods
800/526-1362
www.manleyperformance.com
Manufactured from 4340, these rods feature
ARP fasteners and bronze pin bushings and
are available for stock stroke (6.240-in. length)
and stroker (6.125-in. length) applications.
Platinum Series Pistons for GM LS Engines
800/526-1362
www.manleyperformance.com
Manufactured from 2618 alloy, these lightweight pistons feature MM ring packages,
chrome-moly wrist pins, offset wrist pin bores
and a graphite-based shirt coating.
MBRP Inc.
Universal Performance Mufflers
888/636-7223
www.mbrpautomotive.com
PN: UM1212
Manley Performance
Products
Ford 5.0L Coyote
Four-Valve DOHC
Race Series Valves
800/526-1362
www.manleyperformance.com
These Race Series intake and
exhaust valves are available
in stock and oversize head
diameters and feature
either OEM or Bead-Loc
(single radius) keeper grooves.
50 March 2011 SEMA News
Customize your own exhaust system with
MBRP’s new universal performance mufflers.
Choose between straight-through perforated or
chambered oval mufflers in a variety of styles.
Manley Performance Products
Platinum Series Pistons for Mitsubishi EVO X Engines
800/526-1362
www.manleyperformance.com
Manufactured from 2618 alloy, these lightweight pistons feature MM ring packages,
chrome-moly wrist pins, offset wrist pin bores and a graphite-based skirt coating.
Best New
Performance-Street Winner
Motor City Products/US Speedo
Spotlight Rescue
810/244-0909
www.motorcityproducts.com
Retro master cylinder to change the OEM
cable clutch linkage over to hydraulic linkage. This will reduce the pedal pressure by
more than 30% for better clutch control
and give more clutch release.
Stealth Edition Stainless-Steel
Gauge Face Kit
810/244-0909
www.motorcityproducts.com
PN: SE GM 27
Stainless-steel gauge faces feature anodized black
gauge faces with a bold white font
during the day that illuminates
blue at night.
McLeod Racing
Mustang Master Cylinder Retro Kit
714/630-2764
www.mcleodracing.com
PN: 1435-00
Motor City Products/US Speedo
Milodon
AMC Street & Road Race Oil Pan
805/577-5950
www.milodon.com
PN: 31681
AMC 304-401 oil pan, five trap doors,
increased capacity, ample ground clearance,
has ½ NPT fitting for oil-temp sender.
Fits all AMC chassis.
Mr. Gasket/Prestolite Performance
High-Performance Fuel Pump
216/688-8300
www.mrgasket.com
PN: 105P
The Mr. Gasket 105-gph high-performance
electric fuel pump is quieter than the competition. This pump also includes a return-style
fuel-pressure regulator.
Moroso Performance Products Inc.
Miller Electric Manufacturing Co.
Diversion 180 AC/DC TIG Welder
920/734-9821
www.millerwelds.com
PN: 907460
Lightweight and portable, the Diversion 180
provides 115V and 230V input, easy setup and
better arc quality.
Remote Water Pump Adapter Kit
203/453-6571
www.moroso.com
PN: 63616
Fits GM LS series engines. Frees up space,
allows the use of cost-effective remote
electric water pumps. Includes billet aluminum
adapter blocks, fasteners, O-rings and
12AN fittings.
Mr. Gasket/Prestolite Performance
Mallory Comp Pump 110FI
High-Performance Fuel Pump
216/688-8300
www.mrgasket.com
PN: 11106M
High-pressure, high-flow FI pump in sleek,
new, compact inline design. Great for
restricted space.
Milltek Sport
Mr. Gasket/Prestolite Performance
Porsche 997 Turbo: Performance
Headers, Sports Catalysts and
Low-Pressure Mufflers
+44-1332-227280
www.millteksport.com
Meziere Enterprises Inc.
’10 Camaro Electric Water Pump
760/746-3273
www.meziere.com
PN: WP329
Hays Flex Plate Ford 4.6L
216/688-8300
www.mrgasket.com
PN: 12-071
Milltek Sport brings tubular performance type321 stainless-steel headers together with HJS
hi-flow catalysts and low-pressure race mufflers
for your customer’s Porsche 997 3.6 Turbo.
Performance gains and good looks for the
’10 Camaro. Low-speed cooling improvements
and 11–14 top-end horsepower. Backed by
a two-year warranty.
Hays flexplate for 4.6L Ford engines,’99–
mid-’00 and ’05–’10. This flexplate is drilled
to accept converters for C4, C6, AOD and
5R55 automatic transmissions.
www.semanews.com
51
SEMA QNEW PRODUCTS
Mr. Gasket/Prestolite Performance
Lakewood Performance Strut Tower Brace
216/688-8300
www.mrgasket.com
PN: 39000
Strut tower brace for ’10 Camaro SS.
Mr. Gasket/Prestolite Performance
Hot Rod Calculator POP Display
216/688-8300
www.mrgasket.com
PN: 8705
Mr. Gasket/Prestolite
Performance
MSD Ignition
The Power Grid Ignition System
915/857-5200
www.msdignition.com
PN: 7720/7730
The ultimate system for all-inclusive control
over the ignition, including timing, rpm and
PC programming for modifications, such as
boost or nitrous.
Lakewood Performance Drag Shocks
216/688-8300
www.mrgasket.com
PN: 40530
Drag shocks for the ’08–’10 Dodge Challenger.
With the economic
downturn, consumers
are demanding more
value. A significant
part of that value is
the quality offered by
“made in the USA”
products.
Performance and racing consumers appreciate
the value of established brands with a
truly engineered product, great quality
control, high service levels and competent tech lines. Consumers also expect
their project cars to perform better in
every way—braking, acceleration, handling—and doing so requires the optimum combination of quality parts. With
those expectations, retailers must not get
trapped into selling just on price. Provide
value where your competition doesn’t,
whether that is with knowledge, service
or selection. The racing and performance
parts consumer is savvy and tends to be
very loyal. Selling on price doesn’t create loyalty; it just starts a race to the
bottom. To expand their selection, retailers should focus on building a strong
relationship with a warehouse distributor (WD) that will give them access to
lines that they don’t buy direct. The few
points given up on margin will be more
than made up in a more efficient and
profitable operation. When it works as
intended, utilizing a WD as the conduit
between a manufacturer and retailer is a
thing of beauty.
—Kyle Fickler, Vice President Sales
and Marketing, Weld Racing LLC
52 March 2011 SEMA News
Mr. Gasket/Prestolite Performance
Bellhousing 2.3L Ford
216/688-8300
www.mrgasket.com
PN: RM-4055
A 2.3L Ford to TKO 500/600, 3550, Mustang
T5 transmission. First-ever SFI-certified
bellhousing for 4/6 cylinders.
Mr. Gasket/Prestolite Performance
Bellhousing Chevy to T56
216/688-8300
www.mrgasket.com
PN: RM-6023-PB
BB/SB Chevy to T56 transmission. Firstever to allow mechanical in a Chevy
T56 bellhousing.
Mr. Gasket/Prestolite Performance
Bellhousing RX7
216/688-8300
www.mrgasket.com
PN: RM-4091
RX7 to T56 six-speed transmission. First-ever
SFI-certified bellhousing for 4/6 cylinders.
MSD Ignition
Pro-Billet Distributors
915/857-5200
www.msdignition.com
MSD Ignition
Mr. Gasket/Prestolite Performance
Bellhousing
216/688-8300
www.mrgasket.com
PN: RM-6022-w
SB/BB Chevy to Gen 1 Chevy 3-/4-speed
transmission with clutch adjustment window.
First-ever SFI 6.1 window certification.
Digital 6A and 6AL
915/857-5200
www.msdignition.com
PN: 6425
The Digital 6A/6AL is more efficient and
more powerful. A sleek housing provides a
modern look with the feel and performance
expected from MSD.
Nitrous Express
MSD Ignition
EZ-1 Digital Points Kit
915/857-5200
www.msdignition.com
PN: 8019
Replace the points with modern MSD performance. Higher-output module bolts easily
in place with only one wire to connect. Look
stock, perform better.
Adjustable Stand-Alone Fuel System
940/767-7694
www.nitrousexpress.com
PN: 15004
Nitrous Express
Inline Fuel Pump 500hp, High Pressure
940/767-7694
www.nitrousexpress.com
PN: 15078
Inline fuel pump; 500hp; and high pressure.
The Nitrous Express SAFE (Stand-Alone Fuel
Enrichment) system improves the performance
of any nitrous system. The SAFE system
includes a 1-gallon, high-strength composite
fuel cell that can be mounted in most factory
battery trays without modification.
Nitrous Express
MSD Ignition
Ford 5.0L Two-Step Launch Control
915/857-5200
www.msdignition.com
PN: 8731
Compact device plugs in easily to ’11 Ford
5.0L engines and provides a low-rpm limit
during launch, resulting in quick hole shots
and consistency.
Nitrous Express
Adjustable Fuel Pressure Regulator
940/767-7694
www.nitrousexpress.com
PN: 15070
Adjustable fuel pressure regulator, non-bypass.
5.0 Mustang Coyote Nitrous Plate System
940/767-7694
www.nitrousexpress.com
PN: 20948
Nitrous Express’s 5.0 Coyote Plate System features Phase 3 spraybar-less technology for the
ultimate in atomization and distribution. The
billet plate bolts between the throttle body and
intake, making installation quick and easy. The
integrated solenoids provide a super-clean look.
Nitrous Express
Nitrous Express
Fuel Pump 4–14psi, Non-Bypass Regulator
940/767-7694
www.nitrousexpress.com
PN: 15953
Inline Fuel Pump 1,000hp, High Pressure
940/767-7694
www.nitrousexpress.com
PN: 15076
Inline fuel pump; 1,000hp; and high pressure.
Fuel pump, 4–14 psi, non-bypass regulator.
Nitrous Express
Dodge TBI Plate Nitrous System
(Magnum Engine)
940/767-7694
www.nitrousexpress.com
PN: 24945
Nitrous Express
High-Flow Emergency Shut-off Valve
940/767-7694
www.nitrousexpress.com
PN: 11555
High-flow emergency shut-off valve for nitrous
feed line; 8AN female fittings to adapt to
nitrous line; comes mounted to a bracket
for easy installation.
Nitrous Express
Inline Fuel Pump 700hp, High Pressure
940/767-7694
www.nitrousexpress.com
PN: 15077
Is your customer’s Magnum motor a little
light on torque and horsepower? The Nitrous
Express Dodge plate system for Magnum
engines feature Phase 3 spraybar-less
technology for the ultimate in atomization
and distribution. The billet plate bolts
between the throttle body and intake,
making installation quick and easy.
Inline fuel pump; 700hp; and high pressure.
www.semanews.com 53
SEMA QNEW PRODUCTS
Percy’s High Performance
Composite Adjust-A-Jet
573/346-4409
www.percyshp.com
PN: 15001
OS Giken
Nitrous Express
MainLine Direct Port Nitrous Systems
940/767-7694
PN: ML5000
For the serious nitrous junkie on a tight budget, NX introduces MainLine Nitrous Systems.
Nitrous Express is expanding the MainLine
brand to cover almost all applications, from
single nozzle to direct port.
People used to tune
carburetors; now they
tune electronic injection systems. As cars
change, so will the
ways you can make
more power. Retailers
need to be aware of emissions regulations,
and they should also look at the hybrid cars
that are coming into the market and what
they can do to offer aftermarket parts for
them. Some of the OEM and aftermarket
manufacturers are also talking about E85
fuel. Stay on top of where the OEMs
are going. On the traditional business
side, it’s all about quality. People are tired
of buying cheap parts that don’t last, so
instead of buying a $99 turbo kit on eBay,
they’re going to spend the money to do it
right. In racing, drifting has crossed over
from the import to the domestic market,
and a lot of grassroots sanctioning bodies
are supporting that sport. When it started,
the professional drivers and sponsored cars
took the fun out of it for the local guys.
Now people are putting their extra money
into their cars and then getting together at
local drift events all across the nation. You
only have to open your eyes to see how the
market is changing.
—Malen Reger, Owner
Reger International Inc.
54 March 2011 SEMA News
Porsche Cayman Super Lock LSD
310/243-1349
www.osgiken.net
PN: PR151-HA
OS Giken Superlock L.S.D. for Porsche
Cayman S. Maximize power transmission
to the ground with this progressive-locking,
100% lock-capable limited-slip differential.
Track tested and street-friendly, extremely
durable and tunable.
Painless Performance Products
GM 4L60/65E - 4L80/85E
Transmission Controller
800/423-9696
www.painlessperformance.com
PN: 66501
Free-standing transmission controller for GM
4L60E, 4L65E, 4L80E and 4L85E electronic
transmissions. Compatible with any engine
configuration and aftermarket paddle shifters.
Palmer Performance Engineering Inc.
Composite Adjust-A-Jet. The new
all-composite adjust-a-jet from Percy’s
has many improved features.
Percy’s High Performance
Live-Lock
573/346-4409
www.percyshp.com
PN: 1600
Live-lock clutches and torque converters from
Percy’s offer revolutionary technology in
clutches and torque converters.
Painless Performance Products
’07–’10 GM 4.8, 5.3, 6.2L Gen IV
Fuel-Injection Harness
800/423-9696
www.painlessperformance.com
PN: 60526
A ’07–’10 GM 4.8, 5.3, 6.2L with 4L60-85E
transmission transplant harness for installations in a non-EFI vehicle. Supports active fuel
management and VVT engines.
Phoenix Systems LLC
DashCommand
801/310-9510
www.palmerperformance.com
Petro Pump
435/425-2222
www.brakebleeder.com
PN: 2006
iPad app delivering virtual dashboards, fuel
economy, hp, torque, trip computer, inclinometer, skidpad, data logging, trouble codes, clear
check engine light and more.
Hand pump to flush, bleed, vacuum, pressurize and test automotive components using
petroleum fluids, such as gas, oil, power steering, aircraft hydraulic and more.
Best New PerformanceStreet Runner-Up
Phoenix Systems LLC
Hose Candy Carbon-Fiber Quick Couplers
435/425-2222
www.oomphlabs.com
PN: 20107
Hose Candy’s new carbon-fiber rotating quick
couplers convert vacuum and turbo hoses into
a quick-coupled setup. Available in silver/
black, red and blue.
Painless Performance Products
Phoenix Systems LLC
BrakeStrip.ID–The D.O.T. Brake Fluid Test
435/425-2222
www.brakebleeder.com
PN: 3010
BrakeStrip I.D. is a color test that will
quickly identify whether brake fluid is
DOT 3 or DOT 4/5.1 or a mixture of
fluids. Quantity: 100.
GM Gen IV Tach Driver
800/423-9696
www.painlessperformance.com
PN: 60150
The Gen IV Tach Driver converts the
crank signal from any General Motors
Gen IV V8 engine into a signal readable
by any aftermarket tachometer.
Phoenix Systems LLC
Hose Candy Quick Couplers–Single Car Kit
435/425-2222
www.oomphlabs.com
PN: 60101
The Hose Candy 48 kit will transform four
to eight vacuum or turbo hoses into modular
CNC quick couplers. Connect and disconnect
in seconds.
PML Inc.
Cadillac 365, 390 and 429 Valve Covers
310/671-4345
www.yourcovers.com
PN: 11073
Standard perimeter-mount covers for Cadillac
365, 390 and 429 engines. The classic Cadillac
script and seven fins are cast into the cover and
are raised. Featuring a mid-height design that
will clear most roller and/or ratio rockers.
Phenix Industries
PPE
Oil Centrifuge
714/985-4825
www.ppediesel.com
PN: 1140100
Clean oil increases performance and reduces
engine wear. The oil centrifuge filtration
kit cleans oil by generating a centrifugal
force 2,000 times greater than gravity.
The centrifuge will filter particles down to
⁄ of a micron, compared to the OEM
25- to 40-micron filter.
Teflox
951/780-9330
www.phenixindustries.com
PN: TB1038
New-design 37-degree A-N
adaptor fitting will prevent leaks
and inadvertent loosening.
PPE
Milodon
NRG Innovations
Gen 3 Quick Release
626/369-2668
www.getnrg.com
PN: NRG-650NB
NRG Innovations’ steering setup, featuring the Nissan
short hub, generation 3.0 quick release, hub lock and
limited edition deep-dish steering wheel.
Small-Block Chrysler Street
& Road Race Oil Pan
805/577-5950
www.milodon.com
PN: 31595
Mopar 318-340/360 road race or verylow-car design oil pan. Fits A, B or E
bodies with stock chassis. Multiple trap
doors provide 100% oil control.
Transmission Pan
714/985-4825
www.ppediesel.com
PN: 1280510
The new heavy-duty PPE transmission pan
is cast from A356-T6 aluminum alloy. Fluid
capacity increased by 4 quarts. Robust side ribs
provide added strength to transmission. The
⁄ high-internal heat-sink baffles absorb heat
and channel oil flow to filter oil pickup port.
www.semanews.com 55
SEMA QNEW PRODUCTS
Procar Seating By Scat
Sportsman Pro Sport
Recliners
310/370-5501
www.procarbyscat.com
PN: 80-1615
Procar by Scat’s sportsman pro
sport recliner offers high-tech
styling combined with
comfortable lateral support at an economical
price. This seat is designed
for the street enthusiast and
weekend warrior and is perfect for the young or the old at heart.
ProCharger
Intercooled Supercharger System
for the ’11 Mustang 5.0 4V
913/338-2886
www.procharger.com
PN: 1FR214-SCI
Intercooled centrifugal supercharger system
for the new ’11 5.0 4V Mustang producing
600+ hp at the flywheel, with all components
needed for a quick and complete installation.
ProCharger
ProCharger
Intercooled ProCharger Stage II System
For 6.1 Dodge Hemi Challenger
913/338-2886
www.procharger.com
PN: 1DF204-SCI
Intercooled centrifugal supercharger system
for Dodge 6.1 Hemi-powered Challengers,
producing 150+ additional hp, with all the
components needed for a quick and
complete installation.
Intercooled Supercharger System for the
’10 Ford Raptor 6.2 and 5.4
913/338-2886
www.procharger.com
PN: 1FS211-SCI
Intercooled centrifugal supercharger system for
’10 Ford Raptor 6.2 and 5.4 engines, producing 50%–60% more horsepower, with all components for a quick and complete installation.
PLX Devices Inc.
XWave
408/745-7591
www.plxwave.com
PN: XWave
Connect brainwaves to an iPhone/iPod Touch/
iPad device. XWave detects user’s attention
and meditation levels, allowing measurement
of the driver’s alertness, focus and mood.
ProCharger
Intercooled Supercharger Stage II System
for LS-Powered ’11 Camaro
913/338-2886
www.procharger.com
PN: 1GT312-SCI
Intercooled centrifugal supercharger Stage II
system for ’11 LS-powered Camaros,
producing 185+ additional hp at only 7 psi
with all components needed for a quick and
complete installation.
ProCharger
ProCharger
F-4 Supercharger
913/338-2886
www.procharger.com
PN: PC314A
Designed for ultra-high-horsepower racing
applications requiring 3,000+ hp.
ProCharger
Intercooled Supercharger System for the
’10 Corvette Grand Sport LS3 6.2
913/338-2886
www.procharger.com
PN: 1GQ202-SCI
Intercooled supercharger system for the ’10
Corvette Grand Sport producing 620+ hp with
a centrifugal ProCharger supercharger and
air-to-air intercooler.
Intercooled Supercharger System for
Polaris 800 EFI Ranger UTVs
913/338-2886
www.procharger.com
PN: 1PA100
Intercooled centrifugal supercharger system
using an A-1 supercharger, providing the
coolest charge-air temperatures and largest
power gains in the industry.
Procomp Electronics
ProCharger
High-Output Intercooled ProCharger
System for 5.7 and 6.1 Hemi Challengers
913/338-2886
www.procharger.com
PN: 1DF304-SCI
Intercooled supercharger system for Dodge
5.7 and 6.1 Hemi Challengers, producing
100–150+ additional hp, depending on engine
size, with all components needed for quick
and complete installation.
56 March 2011 SEMA News
ProCharger
Intercooled Cog Race Kit
for LS-Powered ’10/’11 Camaro
913/338-2886
www.procharger.com
PN: 1GT200-F1X
Air-to-air intercooled centrifugal
supercharger kit for modified highhorsepower LS-powered ’10–’11 Camaros
using F-Series ProCharger superchargers.
BL10270 Completely Assembled
CNC-Ported LS7 Head
909/605-1123
www.procompmotorsport.com
PN: BL10270
This LS7 head is the culmination of
10 months of constant R&D. Procomp
Electronics says it has developed a head that is
capable of producing 700+ hp (389/260 cfm).
Procomp Electronics says nobody else can
match the flow it is able to produce in
a 260cc port volume.
Prosport Gauges Inc.
Evo Series Gauges
727/572-9011
www.prosportgauges.com
PN: 216EVOBO
Procomp Electronics
Procomp Electronics
PC-2813 425LB./HR. EFI Fuel Pump
909/605-1123
www.turnkeyefi.com
PN: PC-2813
This pump has a 425 lb./hr. flow rating.
Procomp Electronics says that, unlike some of
its competition, its pump is rated for constant
duty/street driving.
TK-10101 Turnkey EFI Small-Block
Chevrolet Kit–Stage 1
909/605-1123
www.turnkeyefi.com
PN: Tk-10101
This kit includes everything your customer
needs to convert from a carb to a modern
EFI system. ECU can be operated in a selfmapping mode to cut down on setup time or
manual mapping for those people who want a
specific tune. Why run an antiquated carburetor when you can install one of our kits in less
than two hours and have total control over the
engine at your fingertips?
Evo series digital gauges 52mm
(2⁄ in.). Dual color display in
one gauge. Available in boost,
oil pressure, oil temperature, water temperature, EGT, volt, wideband air fuel ratio and
fuel pressure.
Phoenix Systems LLC
BrakeStrip Brake Fluid Test Kit
435/425-2222
www.brakebleeder.com
PN: 3006
The BrakeStrip brake fluid test kit includes
100 copper test strips and customer cards. In
60 seconds, prove that brake fluid replacement
is required.
Procomp Electronics
PC-2817 1000LB./HR. EFI Fuel Pump
909/605-1123
www.procompmotorsport.com
PN: PC-2817
This pump has a 1,000 lb./hr. flow rating.
This pump is rated for constant duty/street
driving when using a demand-based
voltage regulator.
Procomp Electronics
PC-2819 Belt Driven Mechanical Fuel Pump
909/605-1123
www.procompmotorsport.com
PN: PC-2819
Procomp Electronics
TK-10201 Turnkey EFI Big-Block
Chevrolet Kit–Stage 1
909/605-1123
www.turnkeyefi.com
PN: TK-10201
This kit includes everything your customers
need to convert from a carb to a modern EFI
system. ECU can be operated in a selfmapping mode to cut down on setup time
or manual mapping for those people who
want a specific tune. Why run an antiquated
carburetor when you can install one of our kits
in less than two hours and have total control
over the engine at your fingertips?
All Halo series gauges can display three
colors (amber, white and blue) and have
fully programmable warning features as well
as peak recall and 12 dimming stages,
all within the gauge.
Kiwi Bluetooth
408/745-7591
www.plxdevices.com
PN: KiwiBT
Procomp Electronics
PC-3249 Billet 1,100-cfm
Dominator-Style Carburetor
909/605-1123
www.procompmotorsport.com
PN: PC-3249
Halo Series Gauges
727/572-9011
www.prosportgauges.com
PN: Halo
PLX Devices Inc.
This fuel pump can be run on pump gas,
racing gas, methanol and ethanol. It has been
tested to 1,500 hp.
Procomp Electronics
Prosport Gauges Inc.
TK-10301 Turnkey EFI Small-Block
Ford Kit-Stage 1
909/605-1123
www.turnkeyefi.com
PN: TK-10301
This kit includes everything your customers need to convert from a carb to a modern
EFI system. ECU can be operated in a selfmapping mode to cut down on setup time or
This is a billet 1,100-cfm Dominator-style car- manual mapping for those people who want a
buretor. Procomp Electronics says it has worked specific tune. Why run an antiquated carburetor when you can install one of our kits in less
hand in hand with some of the best carburetor
builders in the country while developing these. than two hours and have total control over the
engine at your fingertips?
No more fragile cast baseplates to break!
Wirelessly connect vehicle’s
OBD-II port to any
Android phone. Compatible
with ’96 and later vehicles.
Gauges, mpg, check-engine
diagnostic, horsepower and
torque and much more.
Prothane Products
Six Shooter Driveline
Coupler
714/979-4990
www.prothane.com
PN: 7-1653
The Six Shooter driveline coupler eliminates
breakage of the soft stock rubber coupler while
offering a reduction of noise, vibration and
harshness over the aftermarket solid couplers,
giving you the best of both worlds.
www.semanews.com 57
SEMA QNEW PRODUCTS
Rancho/Dynomax
RS7000 Monotube Shock
734/384-7804
www.gorancho.com
PRW Industries Inc.
Platinum Series Xtreme-Duty
SFI-Rated Flexplate
714/792-1000
www.prw-usa.com
PN: 1840810
Prothane Products
Generation 5 Camaro
Engine Mounts
714/979-4990
www.prothane.com
PN: 7-218 (-BL)
PRW platinum series xtreme-duty SFI-rated
flexplate. Dodge Cummins 6.7L, ’97–present;
166 teeth; internal balance.
Made in the U.S.A. using specially formulated
polyurethane and CNC-machined 6061-T6
brackets. Keeps proper driveline alignment,
resulting in putting more power to the pavement. Available in red or black polyurethane.
ProCharger
Enthusiasts are buying
the new musclecars—
Camaro, Challenger
and Mustang—and
modifying them by
the thousands. Almost
any
performancerelated aftermarket product developed
for these cars will sell well, but they need
to be designed and built for a specific car
because consumers are demanding directfit products. Retailers should consider
specializing in a certain brand or service
because it’s much easier to be good at
a few things than mediocre at many.
I hear lots of consumers complaining
about tech and customer service support
at both the manufacturer and jobber
levels. Consumers have less disposable
cash and are more careful where they
spend it; therefore, good tech and customer support are often the deciding
factors in what and where to buy. We
also need to be concerned about the
exodus of youth from our industry. An
overwhelming number of products and
services are competing for their attention. It has been common practice in our
hobby for the older generation to look
down on and ignore younger hobbyists.
We need to embrace them. Encourage
them. Get them involved. As the average age of our older customers increases,
they will die off and not be replaced by
younger enthusiasts.
—Regis Finn, Director of Marketing
B&M Racing & Performance,
Hurst Shifters, Hurst Performance
Vehicles, Hurst Driveline Conversions
58 March 2011 SEMA News
Big-Block Chevy Serpentine
Accessory Drive
913/338-2886
www.procharger.com
PN: 1CB110-SC
PRW Industries Inc.
This serpentine accessory drive option for
Chevy big-block engines allows all accessories,
including A/C and power steering, to run off
a single six-rib belt.
Performance Quotient 17-4PH StainlessSteel Pedestal-Mount Rocker Arm System
714/792-1000
www.prw-usa.com
PN: 234631
Performance Quotient 17-4ph stainless-steel
pedestal mount rocker arm system. GM Gen III,
LS1 5.7L ’97–up, 1.7 ratio x 8mm. Kit includes
16 PRW 17-4ph stainless-steel full roller
OEM pedestal mount rockers with precisionground needle-roller trunion bearings and 16
SCM-4135 alloy 8mm hex-head fasteners.
PRW Industries Inc.
Platinum Series Xtreme-Duty
SFI-Rated Flexplate
714/792-1000
www.prw-usa.com
PN: 1837010
PRW Industries Inc.
PRW platinum series xtreme-duty SFI-rated
flexplate. Mopar 3.7L ’02–’10, 5.7L ’03–’10,
6.1: ’05–’10 Modular Hemi; 130 teeth;
internal balance.
Performance Quotient SFI-Rated Steel
Harmonic Damper
714/792-1000
www.prw-usa.com
PN: 2434500
Performance Quotient SFI-rated steel harmonic
damper. Mopar 5.7L ’05–’08 modular Hemi;
6.80 in.; internal balanced; laser-etched timing
marks, including 90°, 180° and 270°.
Black finish.
Royal Purple Ltd.
PRW Industries Inc.
Platinum Series Xtreme-Duty
SFI-Rated Flexplate
714/792-1000
www.prw-usa.com
PN: 1834610
PRW platinum series xtreme-duty SFIrated flexplate. GM LS1, LS2 and LS6
’97–present; 168 teeth; internal balance.
Racing ATF
281/354-8600
www.royalpurple.com
PN: 10154
Royal Purple Racing ATF is formulated with
Synerlec, a proprietary additive technology, resulting in 300% greater wear protection as compared to
traditional Type F fluids. Combined with select base
stocks, it also excels at high-temperature oxidation
resistance, is anti-foaming and protects against
corrosion and rust to promote longer oil life.
SEMA QNEW PRODUCTS
Race Ramps/Brute Ind.
Hook Nosed Rack Ramps
906/786-0585
www.raceramps.com
PN: RR-RACK-HN20-5
PRW Industries Inc.
Performance Quotient Stainless-Steel
Shaft-Mount Rocker Arm System
714/792-1000
www.prw-usa.com
PN: 3234513
Performance Quotient stainless-steel shaftmount rocker arm system. Mopar 5.7L,
’05–’10 Modular Hemi, 1.6 ratio. Kit Includes
16 rockers (17-4ph stainless with silicone
bronze trunion bushings), hardened shafts,
hold downs, spacers, shims and push-rod
length checkers.
PRW Industries Inc.
Billet Aluminum Modular Oil Filler Cap
714/792-1000
www.prw-usa.com
PN: 4120450
At 75% less weight than four-post lift factory
steel ramps, Race Ramps are longer, lighter and
work for low-ground-clearance vehicles. Three
sizes plus custom available.
These uniquely designed PRW modular fillers
may be installed in nearly any valve cover configuration without the need to weld in place. Set
includes O-rings for the bung and the threaded
cap to prevent seepage and oil loss. Available in
red, blue or black anodized, with O-ring seals.
Race Ramps/Brute Ind.
Show Mirror
906/786-0585
www.raceramps.com
PN: RR-MIRROR-4820
Designed for underbody viewing and heavy
travel, this large, durable flex mirror uses
patented lightweight but strong construction. It will make it safely to the next event.
Protective travel cover included.
PRW Industries Inc.
Performance Quotient Platinum
Series Aluminum Shaft-Mount
Rocker Arm System
714/792-1000
www.prw-usa.com
PN: 3334611
Performance Quotient platinum series aluminum shaft-mount rocker arm system. GM
LS1, Gen III, 1.7 ratio platinum series shaft
rocker arm system, including a steel pedestal
stand, eight pairs of shaft-mount rockers with
adjustable cup-style valve lash adjusters, shims
and other related fasteners and hardware.
PRW Industries Inc.
High-Volume/High-Flow Electric
Water Pump
714/792-1000
www.prw-usa.com
PN: 4435007
Performance Quotient high-volume/high-flow
electric racing water pump. Chevy SB 265400, black. Includes mounting hardware and
wiring pigtail.
QA1 Motorsports
Wireless Remote Adjust System
952/985-5675
www.qa1.net
PN: RAK401
Pulstar Pulse Plugs
PRW Industries Inc.
Pulse Plug
888/800-6700
www.pulstar.com
PN: HE1IT
Aluminum Valve Covers
714/792-1000
www.prw-usa.com
PN: 4034611
Introducing Pulstar Powersport Series, ultrahigh-power replacement for sparkplugs. Using
intelligent energy management, Pulstar produces over one million watts of ignition power.
PRW-fabricated aluminum valve covers. GM
LS-series fabricated billet rail with oil filler
and ignition coil stand-offs. Includes silicone
gaskets. Polished.
Pypes Performance Exhaust
Diesel Exhaust Stacks
800/421-3890
www.pypesexhaust.com
PN: EVT512-38
Pypes Performance Exhaust introduces Monster 304 stainless diesel exhaust stacks in
sizes from 6 in. to an insane 16-in. OD. All stacks are 5-in. inlet and 36-in. length.
Y-pipes and single-stack kits also available.
60 March 2011 SEMA News
Provides users with the ability to tune their
QA1 adjustable shock absorbers via wireless
remote control from inside the vehicle.
No hardwiring to the cockpit needed.
Pypes Performance Exhaust
PypeBomb Axle-Back
800/421-3890
www.pypesexhaust.com
PN: SFM60MS
Pypes Performance Exhaust introduces a new
Pypebomb axle-back for the ’05–’10 Mustang
GT and the New ’11 GT 5.0. This 304 stainless axle-back features a 4x18-in. resonated tip
for that aggressive Mustang sound.
Race Ramps/Brute Ind.
Hook-Nosed Rack Ramps
906/786-0585
www.raceramps.com
PN: RR-RACK-HN14-5
At 75% less weight than four-post lift factory
steel ramps, Race Ramps are longer, lighter
and work for low-ground-clearance vehicles.
Three sizes plus custom available.
Remus Innovation GmbH
Tenzo Nueve
+43-3142-6900-150
www.remus.eu
PN: 003492 0584C
StreetRace tailpipe; polished with carbon
insert; full stainless-steel construction;
exotic deep exhaust sound; tailpipe design
with concentrical inner tube.
Royal Purple Ltd.
XPR 3.1
281/354-8600
www.royalpurple.com
PN: 4205
Royal Purple XPR SAE 3.1 is Royal Purple’s
lightest-viscosity synthetic motor oil. It is specifically formulated to increase horsepower and
torque in high-performance racing engines such
as those found in ProStock, ProStock Bike,
Comp Eliminator and NASCAR (qualifying).
RCD Suspension
Skid-Mount Fire Suppression Unit
619/588-4723
www.racecardynamics.com
PN: 35-82608
RCD’s skid-mounted fire suppression system
provides a fully contained fire suppression
unit at the tip of your fingers. Complete with
pump, hose, water and battery, this unit can
be removed and stored when not in use.
SamcoSport
Road Magnet Performance Springs
1800# Drag Springs
410/686-9100
www.roadmagnet.com
PN: RMCO
Road Magnet Performance Springs has 1,000–
1,800 lb.-in. drag coil-over springs that are
accurate within 20 lbs. and .020-in. on length.
Chevy Camaro ’10 Silicone Hose Kit
+44 (0)1443 238464
www.samcosport.com
PN: TCS488/C
Silicone coolant hose kit for the ’10 Chevy
Camaro L99 6.2 V8. SamcoSport hoses come
with a lifetime warranty and in 15 colors
and styles.
Rancho/Dynomax
Hush Thrush Muffler
734/384-7804
www.gorancho.com
S&B Filters
Cold-Air Intake Kit
Rancho/Dynomax
QuickLift Loaded
734/384-7804
www.gorancho.com
Rancho/Dynomax
Rancho/Dynomax
Thrush Bobblehead
734/384-7804
www.gorancho.com
Dynomax Stainless-Steel Tips
734/384-7804
www.gorancho.com
www.semanews.com
61
SEMA QNEW PRODUCTS
SCT Performance
SF3 Power Flash Ford Programmer
407/774-2447
www.sctflash.com
PN: 3015
SamcoSport
Universal Silicone Race Parts
and Accessories
+44 (0)1443-238464
www.samcosport.com
PN: various
New, improved range for ’10 includes
60° and 120° elbows, ING plugs and
hose adaptors. The largest range of silicone
hoses of any manufacturer.
There have never been
so many high-quality
hard parts at such
affordable pricing. The
quality and the horsepower you can make
with aftermarket parts
today are much higher than they were 10
years ago. You can get great cylinder heads
today that make more power than the
expensive ported heads of just a few years
back. Additionally, every manufacturer’s
quality and speed to market have increased
as CNC equipment and rapid prototyping
has become the norm and people demand
products that fit and perform as promised.
The availability of information on the
Internet means that any perceived quality or performance issues with a product
are known in a very short period of time.
This information sharing among street
enthusiasts means that they gravitate to
the best products and the manufacturers
that have done their homework. Likewise,
retailers need to know and understand the
marketplace. There are many fragmented
pockets of potential business out there for
small-business owners, but they need to
become students of the marketplace and
its trends. You have to get the customer
what he wants when he wants it. That creates some changes in traditional thinking.
Put the end user first, and your business
will prosper.
—Steve Williams, Vice President
K&N Air Filters
62 March 2011 SEMA News
Instantly add more power and more
torque to your Ford: ’11 Mustang
5.0L ’11, Mustang V6, ’11 Super
Duty 6.2L, ’11 Taurus SHO
’10 Focus.
SCT Performance
Touch Screen Xtreme GM Programmer
407/774-2447
www.sctflash.com
The SCT Touch Screen Xtreme is the industry’s first and only General Motors wireless
automotive handheld programmer.
SLP Performance Parts
’10–’11 Camaro High-Lip Spoiler
732/349-2109
www.slponline.com
PN: 100035
SLP’s composite spoiler is a wider, taller
and more aggressive design while maintaining
factory style features.
Shutt Auto
SilverHorse Racing LLC
SHR Tru-Billet Power Outlet Plug
321/722-2813
www.silverhorseracing.com
PN: S197-560
Machined aircraft aluminum power outlet plug
fits most vehicles using standard-diameter plug
and is available in a choice of engraving and
finish options.
Si Shift Knob
786/866-7179
www.shuttauto.com
PN: Si-5
New shift knob from Shutt, inspired by
the original super sport version. Made of
machined billet aluminum and covered with
genuine leather on the center, it is offered
with two options of gear indicator emblems:
five-speed and six-speed. Three installation
options: Universal with side locking screws
and with internal thread (M10x1.5 and
M12x1.5)
Shutt Auto
SilverHorse Racing LLC
’10+ Mustang Tru-Billet Fuel Door
321/722-2813
www.silverhorseracing.com
PN: S297-5001
ZX-1 Steering Wheel
786/866-7179
www.shuttauto.com
PN: ZX-1
New steering wheel from Shutt. Covered
with hand-sewn ultrasuede imported from
Tru-Billet replacement fuel door for ’10+ Ford Japan. Offered with three different pushMustang. Aircraft aluminum and stainless-steel button attachments that are positionconstruction. Made 100% in the USA. No-drill, adjustable to allow the driver to customize
15-minute installation.
for the best driving position.
SLP Performance Parts
’09–’11 Dodge Challenger 5.7L/6.1L
Header Package
732/349-2109
www.slponline.com
PN: D30006
SLP’s headers fit 5.7/6.1L ’08-10 Hemipowered Challengers and are manufactured
using 409 stainless steel, are ceramic coated
and bolt onto stock or SLP exhaust systems.
SLP Performance Parts
’10–’11 Camaro Shifter
732/349-2109
www.slponline.com
PN: 60045A
SLP’s short-throw design provides
a 20% reduction in throw and a positive
in and out feel.
SLP Performance Parts
’10–’11 Camaro Five-Spoke Wheel Black
With Machined Face
732/349-2109
www.slponline.com
PN: 81055
SLP Performance Parts
’10–’11 Camaro SS and RS Badging
With Landing Pad
732/349-2109
www.slponline.com
PN: 100042A/100062A
Gloss-black painted five-spoke wheels with
machined face and clear-coat finish, 20x8-in.
front and 20-x9-in. rear.
Officially licensed SS and RS design
with white finish and chrome surround,
providing a heritage look for front and
back of vehicle.
SLP Performance Parts
’11 Mustang GT Loud Mouth and
PowerFlo Axle-Back Exhausts
(Two Sound Choices)
732/349-2109
www.slponline.com
PN: M31023/M31022
SLP Performance Parts
’10–’11 Corvette C6/Grand Sport/Z06
Blackwing Cold-Air Induction Package
732/349-2109
www.slponline.com
PN: 21121
Stainless-steel design with polished tips.
Noticeable power increase, two system sound
choices. Bolt-on design installs in under
30 minutes. Limited lifetime warranty.
Snow Performance
Comp-Diesel
719/633-3811
www.snowperformance.net
PN: # 48010
New water-methanol injection system designed
for high-horsepower (650–1,100 hp) and highboost diesels. Will cool EGTs up to 300ºF and
increase power from 75–150 hp.
Easy bolt-on installation, integrated MAF
housing, increased air-bridge volume and an
exclusive air-flow restriction indicator gauge
changes color when cleaning is required.
SLP Performance Parts
SLP Performance Parts
’10–’11 Camaro Loud Mouth, Loud Mouth
II and PowerFlo Axle-Back Exhausts
(Three Sound Choices)
732/349-2109
www.slponline.com
PN: 31210A/31211/31212
Designed for V6/V8 with or without factory
ground effects. Stainless-steel construction
with round polished tips or square tips. Three
styles and sound choices.
’10–’11 Corvette Loud
Mouth and Loud
Mouth II Exhausts
With Cast Tips
732/349-2109
www.slponline.com
PN: 32004/32005
All 304 stainless-steel
construction, cast aluminum tips, noticeable power
increase. Deep, rich and
powerful sound. Includes
hardware for bolt-on
installation.
Snow Performance
SI- PRO
719/633-3811
www.snowperformance.net
PN: 20025
New proactive safety device for Boost Cooler
water-methanol injection that tells the vehicle’s
ECU when injection is present. Fully adjustable set points with the ability to increase
timing with injection quantity.
www.semanews.com 63
SEMA QNEW PRODUCTS
Snow Performance
Stage-3 Camaro ’09+
719/633-3811
www.snowperformance.net
PN: 20160
Water-methanol injection system with specially 2-D mapped (uses boost and/or fuel
injector pulse width) digital variable controller
for OEM-level smooth power. LCD screen
displays boost, injector pulse and injection—
no need for gauges. Camaro specific.
Snow Performance
Comp-One
719/633-3811
www.snowperformance.net
PN: 48010
The first water-methanol injection system
complete with a performance tuner, virtual
gauges (dashboard, virtual dragstrip), a performance meter and a diagnostic code-reader tool.
SPC Performance/Light Racing
Snow Performance
Stage-3 Challenger/Charger ’09+
719/633-3811
www.snowperformance.net
PN: 20170
New Stage-3 Boost Cooler water-methanol
injection system for the boosted ’09+
Challenger/Charger.
Universal Spring Compressor
800/525-6505
www.spcalignment.com
PN: 40260
This two-piece internally threaded spring
compressor is a great option for MacPherson
strut, coil-over and other accessible springs;
6,000 lb.-ft. work load and 7-in. travel.
SPC Performance/Light Racing
Audi A4/A6 Front Camber/Caster
Adjustable Arms
800/525-6505
www.spcalignment.com
PN: 81350
Adjustable upper two-arm set, including
two ball joints, for newer Audi A4/A6s.
Turnbuckle-type adjustment to finetune
camber and caster settings.
SPC Performance/Light Racing
Toyota Adjustable Front Upper Arms
800/525-6505
www.spcalignment.com
PN: 25490
Toyota Tundra/Sequoia upper control arms
add additional ±2° camber and 0° to +4° caster
change. The tubular construction is tough
enough to race—on or off road.
Snow Performance
Snow Performance
Stage-3 Boost Cooler ’05+ Mustang GT
719/633-3811
www.snowperformance.net
PN: 30130
New Stage-3 Boost Cooler water-methanol
injection system for the boosted ’05+
Mustang GT.
64 March 2011 SEMA News
MPG-MAX VW TDI
719/633-3811
www.snowperformance.net
PN: 45005
New water-methanol injection system for
VW’s small diesel. More power and excellent
fuel economy increases. The MPG-MAX system uses a new injection management controller that allows for a broader range of injection.
SPC Performance/Light Racing
Tire and Wheel Radial Run-Out Gauge
800/525-6505
www.spcalignment.com
PN: 64250
Diagnose front-end vibration by checking for
out-of-round condition with the adjustable
height radial run-out gauge. Can also be used
to check ball joint and tie-rod play.
SPEC Clutches & Flywheels
Super Carbon Clutch and
Flywheel Assembly
205/491-8581
www.specclutch.com
PN: application dependent
Direct bolt-in carbon-on-carbon assemblies
for street and race applications, complete with
flywheel and release components. Also sold as
upgrades to existing SPEC multidisc products.
Spectre Performance
Lowrider Accessories
909/673-9800
www.spectreperformance.com
Specialty Auto Parts USA
High-Torque Starter for GM LS Engines
586/774-2500
www.proformparts.com
PN: 66273
Lose some weight and gain 40%–50% more
cranking power with this high-torque LS
starter from Proform Parts. Designed to fit the
LS1, LS2, LS6 and LS7 engines, this
100%-new starter is approved by all leading
sanctioning organizations for competition.
Specialty Auto Parts USA
Ford Racing Aluminum Valve Cover Box
586/774-2500
www.proformparts.com
PN: 302-001
SPEC Clutches & Flywheels
Ford Coyote 5.0 Super Twin
205/491-8581
www.specclutch.com
PN: SF49SST
The SPEC Super Twin is an all-billet,
rebuildable, configurable, direct bolt-in
multidisc clutch and flywheel assembly for
street and track usage.
This venerable valve cover design was created
exclusively for Ford by Specialty Auto Parts
in the late ’80s, and many have copied the
design...but nobody but us has the legendary
Ford Oval and Racing, Mustang and
Cobra emblems!
SPC Performance/Light Racing
Subaru Impreza Rear Arm and Toe Link
800/525-6505
www.spcalignment.com
PN: 67645/55
This new rear arm and toe link makes it
possible for alignment techs and tuners to
adjust the rear camber on these previously
difficult-to-adjust vehicles.
Spec-D Tuning
’10 Ford Mustang Daytime LED Running Lights
909/839-2533
www.specdtuning.com
PN: LB-MST10CLED-RS
Daytime LED running lights for the
’10 Ford Mustang.
Scat Enterprises Inc.
Specialty Auto Parts USA
Ford Racing Black Crinkle Air Cleaner Kit
586/774-2500
www.proformparts.com
PN: 141-351
Finally millions of Ford enthusiasts have
something attractive to put on top of their
carburetors under the hood that properly
matches their valve covers and other accessories. Specialty Auto Parts new Ford Racing air
cleaners are now available in seven styles and
two finishes.
F43 Series Lightweight 4340 Forged Crankshaft
310/370-5501
www.scatenterprises.com
PN: 4-350-3750-6000-21LW
Scat’s F43-series lightweight cranks are designed to provide racers with a lightweight performance
crankshaft without compromising strength and durability at an unprecedented economical price.
Specialty Auto Parts USA
Ford Racing Mustang Pony A/C Center Nut
Clamshell Package
586/774-2500
www.proformparts.com
PN: 302-338
Four great Ford Racing air cleaner center
nuts to choose from. Three are all-new: Ford
oval with black crinkle finish and the new ’10
Mustang pony, featured in chrome and black
crinkle. Literally, the perfect way to top off
your engine.
www.semanews.com 65
SEMA QNEW PRODUCTS
Spectre Performance
Spectre Performance
Battery Box
909/673-9800
www.spectreperformance.com
PN: 7901
Specialty Auto Parts USA
Battery relocation box. Allows for top or side
connection; four-way cable exit.
LS Manifold
909/673-9800
www.spectreperformance.com
PN: 11201
Fabricated aluminum street/racing LS intake
manifold. Fits LS1, LS2, LS3 and LS6 motors
hidden adjustable fuel rails.
Perfect Launch GM, 7.5 Rearend Cover
586/774-2500
www.proformparts.com
PN: 66667
Reinforced lightweight aluminum rearend
covers designed to strengthen the rear housing case in heavy torque situations. Fits GM
7.5 rearends. Three other models available.
The Internet has
empowered consumers to become experts
on product choices. In
performance brakes,
the spillover of reliable
mega horsepower into
street-driven cars is having a very positive
effect for brake system sales, and while latemodel truck and SUV modifications continue to be slow, higher-quality classic truck
builds have grown. There has also been
a proliferation of small, special-interest
sanctioning bodies in racing. Durability
and serviceability have become much more
heavily weighted than initial acquisition
price. The successful retailers of highend product are those that don’t undersell their customers, but really make
certain to understand how they will use
the products. In our case, selling performance brakes, a real cost to the racer over
time, is the availability and serviceability of
the product they select, what will provide
them the longest service life as well as the
best choices and access to service parts,
such as friction material. Knowing how
competitive manufacturers’ products actually fit and function (or don’t) as well as
which companies provide the highest level
of technical and customer service support
are things we encourage retailers to stress.
—Todd Gartshore, Co-Founder
Baer Brake Systems Inc.
66 March 2011 SEMA News
Specialty Auto Parts USA
Ford Stainless-Steel Screw-in
Oil Dipstick
586/774-2500
www.proformparts.com
PN: 68052
Got an ’81 or later ’Stang, T-Bird or Cougar?
If so, you should think about equipping your
oil pan with Proform’s new stainless-steel flexible screw-in dipstick. No more bending things
to fit, because this just snakes its way up the
side of your engine!
Spectre Performance
Cold Air Intake Packaging
909/673-9800
www.spectreperformance.com
PN: 761
Spectre Performance
hpR Black Air Filters
909/673-9800
www.spectreperformance.com
PN: 868039
Spectre’s black series ultra-high-performance
hpR filters look cool, flow an incredible
amount of air and offer unmatched protection. The world’s fastest filters—415 mph
at Bonneville this year. Spectre believes in it
enough to punish it with pounds and pounds
of salt blown into the air box at 415 mph.
Specialty Auto Parts USA
Ford Mustang 289-302-351W Valve Cover
586/774-2500
www.proformparts.com
PN: 302-030
The popular Mustang emblem has been added
to our most popular Ford Racing valve cover
design. This venerable valve cover design was
created exclusively for Ford by Specialty Auto
Parts in the late ’80s, and many have copied the
design...but nobody but us has the legendary
Ford Oval and Mustang emblems.
Spectre Performance
Profab LS 102MM Throttle Body
909/673-9800
www.spectreperformance.com
PN: 7361
A 102mm LS throttle body. Designed to
work in conjunction with the new ProFab LS
intake manifold.
Zoops Products Inc.
SANS Serpentine Kits
951/922-2396
www.zoops.com
PN: 8378U
SEMA QNEW PRODUCTS
Best New Interior
Accessory Runner-Up
Spectre Performance
Spectre Performance
Musclecar Cold-Air Intake
909/673-9800
www.spectreperformance.com
PN: 902052
Spectre Performance
ProFab Door Panels
909/673-9800
www.spectreperformance.com
PN: 90024
Sidewinder musclecar intake kit. Featuring
high-quality, top-notch components throughout: polished aluminum tubes, anodized
aluminum heat shields, EPDM gaskets and
connectors and stainless-steel T-bolt hose
clamps. hpRTM filters included.
Cowl Induction Air Cleaner Base
909/673-9800
www.spectreperformance.com
PN: 98302
Cowl induction air cleaner base. Draws cold
air from the high-pressure area at the base of
the windshield.
Spectre ProFab door panels. Fabricated
aluminum. Available for ’67–’81 Camaros,
’64–’72 Chevelles and ’70–’72 El Caminos.
Made in the U.S.A.
Spectre Performance
hpR Air Filters
909/673-9800
www.spectreperformance.com
PN: RS8039
Spectre Performance
ProFab Wings
909/673-9800
www.spectreperformance.com
PN: 90012
Spectre ProFab SpeedWings. Fabricated aluminum. Available for ’67–’81 Camaros, ’64–’72
Chevelles and ’62–’74 Chevy II/Novas. Made
in the U.S.A.
Spectre Performance
LS Plenum
909/673-9800
www.spectreperformance.com
PN: 9826
ProFab LS plenum. Designed for tight LS
engine applications, such as street rods.
Allows for high-flow air filters to be installed;
increases power.
More air equals more power. These filters
flow better than paper filters. A tremendous
value. A world-class high-performance filter for
not much more than an ordinary paper filter
makes this the best bang-for-the-buck filter on
the market. Only a few dollars more than a
plain, ordinary paper filter.
Spectre Performance
ProFab Spoilers
909/673-9800
www.spectreperformance.com
PN: 90025
Spectre ProFab SpeedSpoilers. Fabricated
aluminum. Available for ’67–’81 Camaros,
’64–’72 Chevelles/El Caminos and ’62–’74
Chevy II/Novas. Made in the U.S.A.
Spectre Performance
Spectre Performance
Jeep Cold-Air Intake
909/673-9800
www.spectreperformance.com
PN: 9943
Cowl Induction Air Box
909/673-9800
www.spectreperformance.com
PN: 98301
Cowl induction air box. Draws cold air
from the high-pressure area at the base
of the windshield.
Jeep cold-air intake (’97–’06 Wrangler TJ 4.0L six-cylinder). Featuring highquality components: polished aluminum tubes, washable/reusable hpR filters,
EPDM grommets and connectors and stainless-steel T-bolt hose clamps.
68 March 2011 SEMA News
Spectre Performance
Intake Kit
909/673-9800
www.spectreperformance.com
PN: 9908
A ’10–’11 Chevy Camaro SS 6.2L cold-air
intake. For go and show. Featuring highquality components throughout: polished
aluminum tubes, anodized aluminum heat
shields, EPDM grommets and connectors
and stainless-steel T-bolt hose clamps.
Speed Dawg Racing
Rally Series Shift Knob
717/741-2665
www.speeddawg.com
PN: SK502-RB
These shift knobs feature dual
racing stripes and a five- or
six-speed gearshift pattern
with engraved Speed Dawg
side logos. Made in the USA.
Spectre Performance
Low-Profile Snorkel Air Box
909/673-9800
www.spectreperformance.com
PN: 98801
Low-profile twin-flow air box. High-tech aluminum air box fits all 5⅛-in. carburetors/TBI.
Superchips Inc.
Vivid
407/585-7000
www.superchips.com
PN: 518550
Superchips Vivid uses Google’s Android
operating system to deliver its tuning and
features. Add a few accessories and apps, and
the device is a replacement for many popular
consumer electronics.
Sprint Booster USA
Speed Dawg Racing
Metric-Thread Shift Knob Adapter Kit
717/741-2665
www.speeddawg.com
PN: SK500MET-6A
Kit contains six different-sized metric brass
adapters and the six corresponding jam nuts
for use with shift knobs that have a 16mm x
1.50 I.D. thread size.
Sprint Booster
877/225-5577
www.sprintboosterusa.com
PN: SBPO0012S
New electronic technology for drive-by-wire
vehicles that significantly improves throttle
response by increasing pedal input sensitivity,
delivering shifting improvement throughout
the power band, making acceleration and
merging a new driving experience.
Spec-D Tuning
’10 Ford Mustang Front Lip With LED
Driving Lights
909/839-2533
www.specdtuning.com
PN: lpf-mst10led-pu
Front lip with LED driving lights for
the ’10 Ford Mustang.
Speed Dawg Racing
Von Hot Rod Signature Shift Knob
717/741-2665
www.speeddawg.com
PN: SK501VHR-PS
These shift knobs are 2¼ in. in diameter
and feature a subsurface pinstripe design
and signature. Available in three colors.
Made in the U.S.A.
STS Turbo
’10 V6 Camaro Turbo System
801/224-3477
www.ststurbo.com
PN: TTS-CAM-V6-ST-2010
Patented remote-mount turbo system increases
rwhp by more than 50%. STS Turbo V6 produces 30% better fuel economy than the V8
model. Installs in approximately eight hours.
The continued development of LS- and
late-model-based performance equipment
and the rapid growth of
what started out as the
“rat rod” market has
developed a whole new generation of doit-yourself hot rodders. In addition to the
late-model Camaro, Mustang and Challenger enthusiasts, there is also this retrorod movement that is looking to build cars
and recreate the lifestyle of the ’50s and
’60s. We went through a generation of
people who would take their vehicles to a
shop if they wanted a turbo or an exhaust
fitted. These new people, who are in their
late teens to early 30s, are more like the
earlier generation, where we worked on the
cars ourselves. There are now even a couple
of magazines dedicated to the movement,
including Hot Rod Deluxe and Car Kulture
Deluxe. We have also seen very positive
growth in the nostalgia racing market
and the late-model circle track racing
market. A more troubling development
is the ever-decreasing market share for the
three-step distribution process. It’s a very
real challenge for the entire industry, and so
is the continued pressure of overseas manufacturing and importation of parts on local
jobs and our industry’s economic sector.
—Vic Wood, National Sales Manager
Hedman Performance Group
www.semanews.com 69
SEMA QNEW PRODUCTS
Trufiber
’10–Up Mustang Carbon-Fiber Spoiler
951/270-3222
www.trucarbon.net
PN: TC10025-DCA42KR
A ’10–up Mustang two-tone carbon-fiber spoiler.
Trick Flow
Specialties
Trick Flow Specialties
GenX 255 for GM L92/LS3
330/630-1555
www.trickflow.com
PN: TFS-3070T002-C01
GenX 255 for GM LS3/L92 have been engineered to retro-fit onto earlier 4.00-in.-bore
based engine blocks or can be used on GM’s
new 6.2L short-block.
Box-R-Series Manifold
Kit, Ford 351 Cleveland
330/630-1555
www.trickflow.com
PN: TFS-51600118
Trick Flow Box-R fuel injected intake manifold kit for Ford 351 Cleveland applications.
Trufiber
CPC-MFBC
909/923-2357
www.calponycars.com
PN: CPC-MFBC
This fuse box cover is designed to fit over the
factory plastic fuse box lid and matches the
Powered by Ford factory plenum cover. Easy
to install with supplied 3M double-sided tape.
Trufiber
Trick Flow Specialties
GenX 255 for GM LS7
330/633-2513
www.trickflow.com
PN: TFS-3070T010-C01
These 100% CNC-ported square-port cylinder
heads feature OE LS7 12-degree valve
angles, a 2.100-in. intake and 1.600-in.
exhaust SS valves.
CPC-MAC
909/923-2357
www.calponycars.com
PN: CPC-MAC
A ’05–’11 Mustang satellite radio/GPS
antenna cover. This satellite antenna cover
makes a big difference in the appearance
of any Mustang.
Trufiber
Front Diffuser
951/270-3222
www.trucarbon.net
PN: TC10025-LG55
A ’10–up Ford Mustang two-tone carbon-fiber
front diffuser.
Trick Flow Specialties
Trick Flow Specialties
Track Heat Intake Manifold Ford 351C
and Cleveland
330/630-1555
www.trickflow.com
PN: TFS-51600111
R-Series Manifold Kit, Ford 351 Cleveland
330/630-1555
www.trickflow.com
PN: TFS-5161114
R-Series intake manifold for Ford 351
Cleveland applications.
Track Heat intake manifold for carbureted
Ford 351 Cleveland applications.
Trufiber
ENG-051-612
909/923-2357
www.calponycars.com
PN: ENG-051-612
These hood lift kits are now available in the
carbon-fiber appearance for your ’05–’11
Mustang. Eliminates the use of existing prop
rod. Complete bolt-on system does not require
drilling or riveting.
Trick Flow Specialties
Trufiber
’10–Up Mustang Carbon-Fiber
Rear Diffuser
951/270-3222
www.trucarbon.net
’10–up Mustang carbon-fiber rear diffuser.
70 March 2011 SEMA News
Track Heat Intake Manifold
429/460 Dominator
330/630-1555
www.trickflow.com
PN: TFS-53400112
Track Heat intake manifold for Ford 429/460,
featuring a single-plane design and a
dominator flange.
Trufiber
Arm Rest Cover
951/270-3222
www.trucarbon.net
PN: TC10024-LG38
A ’05–up Ford Mustang two-tone
carbon-fiber armrest cover.
TVK Industries Inc.
Sure T Shifter
707/886-5003
www.sureshifter.com
PN: T134
An illuminated gear selection indicator for shifters
with T-handle shifter knobs.
Available as a retrofit or
fully assembled.
Tesla Electronics Inc.
G-Tech/Pro Fanatic Precision Series
800-GTECHPRO
www.gtechpro.com
PN: 501
Vision Motor Sports Inc.
OE Replacement LED Fog Lights
888/489-9820
www.visionxusa.com
PN: XIL-UM4010GMC
OS Giken
Z33 VQ35DE Six-Speed CloseRatio Gear Set
310/243-1349
www.osgiken.net
PN: NS111-GD
Direct factory replacement: GMC, Ford,
Dodge and Chevy. Each light produces
a 200W halogen equivalent, only 1.7a draw
and directly bolts to vehicle.
Using high-frequency GPS, the new G-Tech/
Pro Performance Meter has superior accuracy
for measurements such as 0–60 mph, ¼-mile,
horsepower, torque, etc. Now it has track
timing and segment timing with immediate
in-car results. It’s like having a professional
driving instructor with you. Now works on
motorcycles and boats as well.
Close-ratio gear kit for Nissan Z33 VQ35DE.
Vortech/Paxton
VP Racing Fuels
SEF Small Engine Fuels
877/515-1733
www.seffuels.com
Unitycoon Co. Ltd.
LED Full-Function Day Light
+32348204
www.uncle888.com.tw
PN: LDL-808-R15
SEF94: The perfect fuel for light equipment.
Ethanol free, SEF94 is engineered by the
experts at VP Racing for optimum performance, reliability and long-term durability
in small engines.
PowerHat Single
805/247-0226
www.vortechsuperchargers.com
PN: 4GP218-050
The new Vortech PowerHat with single
inlet is for use with supercharged carburetor
blow-through or turbo systems. Diffusion
technology for easier tuning and maximum
power output.
High-power LED day light. Chips inside
allow setting of brightness and flash function
(including turning on and off). E Mark approved.
Viezu Technologies
Turbosmart USA
Comp-Gate40
909/476-2570
www.turbosmartusa.com
PN: TS-0505-1005
A revolutionary external wastegate with a boltless actuator housing, making it ideal for tight,
space-restricted engine bays.
V-Flash II
+44-01527579345
www.viezu.com
An OBD tuning system and file service that
covers more than 3,000 different vehicle
derivatives. All tuning is fully ensured. Tuning
offered includes power, torque, economy, race
and CO2 reduction.
Vortech/Paxton
PowerHat Dual
805/247-0226
www.vortechsuperchargers.com
PN: 8M106028
The new Vortech PowerHat with dual inlet
is for use with supercharged carburetor blowthrough or turbo systems. Diffusion technology
for easier tuning and maximum power output.
www.semanews.com
71
SEMA QNEW PRODUCTS
Whiteline Automotive
Subaru Impreza WRX/STI (Model Year ’08+) Aluminum Front Lower Control Arm
Anti Lift and Caster Kit
616/399-9025
www.whiteline.com.au
PN: KCA334M
Lightweight aluminum bushing and offset serviceable bearing for added caster, minimal compliance and optimum feedback. Fitted to the vehicle, this will result in more compliant suspension
during braking and acceleration; reduced understeer with increased front end grip; and sharper,
more precise steering due to added caster.
Wavetrac Differentials
Wavetrac Differential for
Ford 9-in. 31 Spline
949/362-8700
www.wavetrac.net
PN: 56.309.175WK
Wavetrac for Ford 9-in., 31-spline differential. Manufactured in the United States by
Autotech Driveline. Limited lifetime warranty even when raced.
Late-model
performance continues to be
strong, especially with
the new 5.0L platform
in the Mustangs. New
products are showing up almost daily for
these cars, just as they did for the old
Fox-body 5.0L. The LS engine platform
continues to grow from street rods and is
gaining acceptance in some forms of racing
as well. The interesting thing is that most
Ford enthusiasts stick with the factory
EFI and modify the engine and program
together. The LS family is also used with
factory EFI, yet there are many applications where a carburetor is used! Bolt-on
products are required due to the influx of
late-model performance. Items that can
be added without modifying any wiring
or other parts of the car are welcomed
by enthusiasts who either don’t want to
modify their cars too much or are in the
do-it-for-me group. Technology and computers are being accepted more and more
by racers. That said, retailers need to be
up-to-speed on products that require PC
programming or a handheld controller.
Being able to support and work with
customers builds loyalty and will keep
them coming back rather than searching
the web to save a couple dollars.
—Todd Ryden, Director of Marketing
MSD Ignition
72 March 2011 SEMA News
Whiteline Automotive
Ford Focus RS Front and Rear Adjustable
Sway Bars
616/399-9025
www.whiteline.com.au
PN: BMF58X; BMR92Z
Dial out understeer with sway bars that allow
their stiffness to be altered by increasing or
reducing the length of the lever arms. This
permits the vehicle roll stiffness to be tuned
for different situations without replacing the
entire bar.
Whiteline Automotive
Subaru Legacy GT (Model-Year ’10)
Front and Rear Adjustable Sway Bars
616/399-9025
www.whiteline.com.au
PN: BSF41Z; BSR49Z
Dial out understeer with sway bars that allow
their stiffness to be altered by increasing or
reducing the length of the lever arms. This
permits the vehicle roll stiffness to be tuned
for different situations without replacing the
entire bar.
Whiteline Automotive
Mitsubishi Evolution X Aluminum Front
Lower Control Arm Caster Kit
616/399-9025
www.whiteline.com.au
PN: KCA400M
Lightweight aluminum bushing and offset
serviceable bearing for added caster, minimal compliance and optimum feedback. A
Whiteline anti-lift kit fitted to a vehicle will
result in more compliant suspension during
braking and acceleration; reduced understeer
with increased front end grip; and sharper
more precise steering due to added caster.
Whiteline Automotive
Whiteline Automotive
Subaru Impreza WRX/STI (GC-GD)
Heavy-Duty Sway Bar Mount Support
616/399-9025
www.whiteline.com.au
PN: KBR21-22
Super-rigid, forged lightweight alloy mounting. Gold anodized and with low-compliance
bushes for maximum sway bar action.
Replaces steel stock mounts.
BMW Mini Front and Rear Heavy-Duty
Adjustable Stabilizer Links
616/399-9025
www.whiteline.com.au
PN: KLC105 & KLC106
Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and
rotate to any angular combination. Eliminate
sway bar preload via the lightweight aluminum
bodies; provide 25mm center-to-center
length adjustment.
Wilwood Disc Brakes
Competition Road Race Corvette Braking Systems
805/388-1188
www.wilwood.com
PN: 140-10226
Wilwood has developed the ultimate competition brake systems
specifically designed for road racing on production-suspensionbased C5 and C6 Corvettes.
Whiteline Automotive
Whiteline Automotive
Mitsubishi Evolution X Front and Rear
Heavy-Duty Adjustable Stabilizer Links
616/399-9025
www.whiteline.com.au
PN: KLC139 & KLC174
Sway bar links utilizing heavy-duty steel ball
joint ends that adjust and rotate to any angular
combination. Eliminate sway bar preload via
the lightweight aluminum bodies; provide
25mm center-to-center length adjustment.
Mitsubishi Evolution X Rear Adjustable
Camber Arm
616/399-9025
www.whiteline.com.au
PN: KTA135
Complete kit of two adjustable control
arms fitted with zero-compliance bearings
designed to modify factory camber and
track on the rear of Mitsubishi Lancer
EVO 10. Result: greater range and more
precise adjustment; more direct connection
between body and rear suspension, delivering more predictable dynamic behavior.
Wilwood Disc Brakes
Dynapro Low-Profile Rear
Parking Brake Kit
805/388-1188
www.wilwood.com
PN: 140-11389
Whiteline Automotive
Whiteline Automotive
Subaru Impreza WRX/STI (Model-Year
’08+) Front and Rear Heavy-Duty
Adjustable Stabilizer Links
616/399-9025
www.whiteline.com.au
PN: KLC139/166
Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and
rotate to any angular combination. Eliminate
sway bar preload via the lightweight aluminum
bodies; provide 25mm center-to-center
length adjustment.
Whiteline Automotive
Mazda RX8 Front and Rear Heavy-Duty
Adjustable Stabilizer Links
616/399-9025
www.whiteline.com.au
PN: KLC145 & KLC146
Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and
rotate to any angular combination. Eliminate
sway bar preload via the lightweight aluminum
bodies; provide 25mm center-to-center
length adjustment.
Do-It-Yourself Sway Bar Lateral
Lock System
616/399-9025
www.whiteline.com.au
PN: KLL116 to KLL133
Features lightweight aluminum bracketry
and stainless-steel bolts. Simply mount firmly
against sway bar mounting positions on OE
and aftermarket sway bars to prevent sideways
shifting of the stabilizer under loads and ensure
maximum sway bar effect. Range covers sway
bars from 16mm to 33mm in diameter.
DynaPro 11 internal drum e-brake rear kits
are perfect for enthusiasts who have original
specialty vehicles that are running smallerdiameter rear-wheel sizes.
Wilwood Disc Brakes
Swing Mount
Pedal Assembly
805/388-1188
www.wilwood.com
PN: 340-11295
Wilwood’s new adjustable
reverse- or forward-mount
pedal assemblies combine
the brake and clutch pedals together in one unit.
Whiteline Automotive
Nissan Skyline R35 GTR Front and Rear
Heavy-Duty Adjustable Stabilizer Links
616/399-9025
www.whiteline.com.au
PN: KLC172 & KLC173
Performance sway bar links utilizing heavyduty steel ball joint ends that adjust and rotate
to any angular combination. Eliminate sway
bar preload via the lightweight aluminum
bodies; provide 25mm center-to-center
length adjustment.
Wiseco Piston Co. Inc.
K1 Technologies 3.975-in. Chrysler EFI
Hemi Stroker Crankshaft
616/583-9700
www.k1technologies.com
PN: 345-3795SA6F
Due to customer demand, we are now making
a 3.795-in. stroke EFI Hemi crankshaft for
blown applications.
www.semanews.com 73
SEMA QNEW PRODUCTS
Wiseco Piston Co. Inc.
Wiseco Piston Co. Inc.
Wiseco Piston Co. Inc.
’10 Kawasaki KX250F Standard and
High-Compression Piston Kits
440/951-6600
www.wiseco.com
PN: 40009M07700; 40010M07700
Give the new KX250F a tune-up with a standard or high-compression piston from Wiseco.
With so many features to optimize performance, champions choose Wiseco.
K1 Technologies 6.125-in. Chrysler EFI
Hemi Connecting Rods
616/583-9700
www.k1technologies.com
PN: DH6125AHLB8-A
The 6.125-in. Chrysler EFI Hemi connecting
rods are now available with .927-in. wrist pins
for blown and nitrous applications.
Nissan SR20 Stroker Piston Kits
440/951-6600
www.wiseco.com
PN: K655M Series
Nissan SR20 92mm stroker to fit K1 rods
and crank package; -17cc 9.5:1 compression;
86mm, 86.5mm, 87mm and 89mm oversizes.
ArmorGlide skirt coating.
Wiseco Piston
Co. Inc.
Wiseco Sport
Compact
Mitsubishi 4G64
7-Bolt E85
Piston Kits
440/951-6600
www.wiseco.com
PN: K656M Series
Wiseco Piston Co. Inc.
E85/Nitrous 10.5:1 4G64 seven-bolt applications. HD forging; 85mm, 85.5mm, 86.5mm
and 87mm oversizes; 22mm HD pin.
Six-Spring Extreme Clutch Kit for
’09–’10 Honda CRF450R
440/951-6600
www.wiseco.com
PN: ECK014
Wiseco Piston Co. Inc.
K1 Technologies GM LS Stroker Rod
616/583-9700
www.k1technologies.com
PN: CH6125ALLBLS-ST8-A
Upgrade the ’09–’10 Honda CRF450R fourspring clutch to a six-spring with Wiseco’s
extreme clutch kit. Includes forged clutch
basket, inner hub and pressure plate; fiber
and steel plates and clutch springs.
Made to be used in long-stroke LS applications where maximum camshaft, pan rail
and bore liner clearance is needed.
Wiseco Piston Co. Inc.
Wiseco Pro Tru Chevy Big-Block 496 Piston
440/951-6600
www.wiseco.com
PN: PT118H; PT119H
Available in 21cc and 47cc configurations in
.030-, .060- and .070-in. oversizes; 1.270-in.
compression height; 2618 alloy. ArmorGlide
skirt coating. Hastings plasma moly rings.
Wiseco Piston Co. Inc.
Big-Bore Kits for 250F Dirt Bikes
440/951-6600
www.wiseco.com
PN: CK219, CK220, CK221
Fuel Management Controllers for
Dirt Bike Applications
440/951-6600
www.wiseco.com
PN: FMC
Upgrade the 250F with a bolt-on big-bore
cylinder kit. Kits come complete with an
ArmorGlide skirt coated piston and a complete
top-end gasket kit to make the rebuild simple.
Adjust fuel delivery with the touch of a button
for modifications such as high-compression
pistons, cams, intake and exhaust. No computer or dyno necessary.
74 March 2011 SEMA News
Wiseco Piston Co. Inc.
Wiseco Piston Co. Inc.
Pro Tru Chevy LS Series OEM Stroke
and Rod Replacement Piston Kits
440/951-6600
www.wiseco.com
PN: PT124H Series
LS piston for use in naturally aspirated or
power adders; 3.903–4.075 in.; bore sizes in
seven increments; 11.25:1 compression; OEM
pin and rod size.
SEMA QNEW PRODUCTS
Zoops Products Inc.
Big-Block Mopar Serpentine Kit
951/922-2396
www.zoops.com
PN: 8375
XS Power
1012
865/688-5953
www.4xspower.com
PN: 1012
A 12V, 2A high-frequency battery charger/
maintainer for AGM batteries.
The new generation
of high-horsepower
musclecars, such as
the Camaro, Mustang
and Challenger, have
reawakened American
car enthusiasts. The
Detroit manufacturers have also been
working on a lot of changes to their truck
lineups, adding newer, more powerful
and more efficient engines, greater loadhandling ability and more advanced electronics and engine controls. But the concentration with all of these vehicles is on
enhancing performance without negatively
affecting the economy, longevity or serviceability. The challenge for aftermarket
companies is to create parts that truly
add performance and power to these
advanced powerplants and won’t “crash”
their engine-management systems. We’re
also going to see more mobile-electronics
interfacing and that is something we all
need to learn to work with and capitalize
on. Retailers must embrace information to
help them sell the right parts and reinforce
their customers’ buying decision. Retailers
need to bone up on their tech and product
knowledge and hire salespeople who know
the products, cars, customers and pitfalls.
Every customer is “golden.” Do what is
right. Be professional. Learn, advance and
grow so that you can continue to take care
of your customer’s needs in parts, service
and information for years to come.
—Ed “Blake” Burgy, Performance
Automotive Specialist, McCullough PR
76 March 2011 SEMA News
XS Power
Underdrive serpentine Posi-Trak system for
big-block Mopar 383 through 440 engines.
Works with Hemi. Uses ⅝-in.-thick plate to
eliminate flex.
L545
865/688-5953
www.4xspower.com
PN: L545
A 12V lithium power pack for starting engines
up to 3.8L.
Zeitronix
Zt-3 Wideband Air/Fuel Meter
and Datalogging System
310/328-1234
www.zeitronix.com
PN: Zt-3
XS Power
Zeitronix Zt-3 wideband AFR meter with
adjustable simulated narrowband O2
sensor output.
L925
865-688-5953
www.4xspower.com
PN: L925
A 12V Lithium Powerpack for starting engines
up to 8.0L.
Yukon Gear & Axle
Bear Trac
888/905-5044
www.yukongear.com
PN: YBTGM8.5-3-30
Bear Trac posi-tractions feature an 8620 case
and internals for added strength. They provide
smooth operation and have no clutch surfaces
to wear out.
Zeitronix
Zt-3 Wideband Air/Fuel Meter and
Datalogging System with ZR-1 Gauge
310/328-1234
www.zeitronix.com
PN: Zt-3-ZR-1
Zeitronix Zt-3 wideband AFR meter with
adjustable simulated narrowband O2 sensor
output and ZR-1 AFR gauge.
Z-ALT Muscle Car Oil
Infuzed Moly Oil Treatment
877/925-8645
www.z-alt.com
A revolutionary, proprietary
blend of molybdenum that
changes how wear, friction
and extreme pressure
are overcome.
Zoops Products Inc.
Firewall Wirelooms
951/922-2396
www.zoops.com
PN: 2001
Firewall Wirelooms to better hide wiring and
help show the engine compartment.
Stance Suspension
Wiseco Piston Co. Inc.
Stance XR
847/690-1568
www.stance-usa.com
Ford 4.6/5.4L Modular V8 Power-Adder
Piston Kits
440/951-6600
www.wiseco.com
PN: K485M/ K486M/ K487M
New stance XR coil-overs feature
the largest piston diameter for the
inverted monotube coil-overs.
Inverted monotube OD is industry
leading 60mm. The special piston
design include benefits such
as enhanced response and
better heat dissipation for an
extremely smooth,
precise performance.
Fits 2V, 3V and 4V heads. Multi-fit pockets.
With 22mm pin, nitrided metric low-friction
rings, 2618 alloy, strutted forging,
ArmorGlide coatings.
Zoops Products Inc.
Oldsmobile Serpentine Kit
951/922-2396
www.zoops.com
PN: 8380
Oldsmobile Posi-Trak serpentine pulley system
offers owners a complete solution to upgrade.
Wiseco Piston Co. Inc.
Bottom-End Rebuild Kit for the
’01–’10 KTM 125SX
440/951-6600
www.wiseco.com
PN: WPC153
Let Wiseco help refresh the KTM 125SX
bottom end. Bottom-end rebuild kits come
complete with the crankshaft assembly, main
bearings, seals and a complete bottom-end
gasket kit.
Wiseco Piston Co. Inc.
Quick Eight 12-14-Degree Big Duke/
Chief BBC Piston Kits
440/951-6600
www.wiseco.com
PN: K490-K498 Series
Nitrous-capable. Dome can be milled to flat
top or dish. Eight parts cover 24 combos.
Available in 4.560-, 4.600-, 4.610- and 4.625in. oversizes, .043x.043-in. x 3mm. 2618 alloy.
SLP Performance Parts
Adaptronic Engine Management
’11 Mustang GT/V6/GT 500
Rear Black-Out Panel
732/349-2109
www.slponline.com
PN: M50025
Select 440 Universal ECU
+612-989-99594
www.adaptronicecu.com
PN: Select 440
AccuAir Suspension
OEM-quality high-impact ABS composite
material. One-piece design fits V6,
GT and GT 500 models. No drilling
or cutting required.
eXo Mount
877/247-3696
www.accuairsuspension.com
PN: AA-EXO
Four-ignition, four-injection universal ECU.
Also plugs into an NA Miata. Eight aux outputs, dual fuel maps, VE tuning, versatile triggering. Supports up to V8 engines.
The AccuAir eXo Mount integrates air management into one easy-to-install unit. This
unique design allows all of your air management to mount in the trunk of a car, the bed
of a truck or the side of any frame rail. The
versatility of the AccuAir eXo Mount makes it
the perfect air-management mounting solution
for all applications.
Specialty Auto Parts USA
Zoops Products Inc.
Bulletproof 180-amp and
270-amp Alternator
951/922-2396
www.zoops.com
PN: 6166
The most advanced alternator technology
available. Compatible with all LS engine
ECMs; highest output at idle.
Ford Racing Air Cleaner Kit Box
586/774-2500
www.proformparts.com
PN: 302-351
This premium Ford Racing air cleaner kit
includes everything an enthusiast needs to
spiff up an engine. Seven different styles and
three different emblem options (Ford Racing,
Mustang and Cobra) provide a personalized
look that’s sharp. Genuine Motorcraft filter
element included.
Air Lift Co.
Load Controller
800/248-0892
www.airliftcompany.com
PN: 25852
Revolutionary onboard air suspension controller that integrates inflate and deflate buttons
into the gauge for easy mounting in a supplied
pod or pillar pod.
www.semanews.com
77
SEMA QNEW PRODUCTS
AnzoUSA
AEM
Seven-Pin Universal Trailer Adapter
888/360-3696
www.anzousa.com
PN: 851010
’09–’10 Kia Soul Axle-Back Exhaust
800/992-3000
www.aemintakes.com
PN: 500-0500
Simple plug-and-play that’s impact and corrosion resistant. Plugs into most seven-pin trailer
outlets. Two four-wire flat connectors 12V+
and reverse leads for auxiliary lighting. Colorcoded wiring to match most trailer applications. Multiple connections so more than one
product can be plugged in at the same time.
A high-flow stainless-steel exhaust and muffler. The newest addition to the AEM Stealth
exhaust system lineup with a consumer
protection guarantee.
Adaptronic Engine Management
Select Nissan R33 Plug-In ECU
61298999594
www.adaptronicecu.com
PN: Select R33
Standalone aftermarket direct plug-in ECU
for the Nissan Skyline R33. Takes full control
over the injectors, ignition, thermofan, VVT
and aircon. Can use an original airflow sensor
or a built-in MAP sensor.
Adaptronic Engine
Management
Holley Performance Products
Aluminum HP Series Race Carburetors
270/782-2900
www.holley.com
PN: 0-80805
NRG Innovations
Quick Tilt Unit
626/369-2668
www.getnrg.com
PN: SRT-100BK
NRG Innovations’ steering setup, featuring the
BMW E46 hub adapter, quick tilt with lock and
limited-edition deep-dish steering wheel.
Holley Aluminum Ultra 4150HP carburetors set the new standard in race carburetors.
Features larger-capacity fuel bowls, a redesigned main body and billet components—
all while being 5 lbs. lighter.
ECUDataScan In-Car
Live Engine Gauge
61298999594
www.ecudatascan.com
PN: ECUDataScan
Live video gauge to
show real-time engine
info from factory ECU
or aftermarket ECUs.
AFCO/Dynatech
AEM
’10–’11 Toyota Corolla ETI Intake System
800/992-3000
www.aemintakes.com
PN: 41-1403C; 41-1403P
Intake system using the revolutionary AEM
ETI in order to get the maximum gain from
a Toyota Corolla without causing a checkengine light.
Spectre Performance
LS Musclecar Intake
909/673-9800
www.spectreperformance.com
PN: 901111
LS Gen II Camaro musclecar intake kit.
Featuring high-quality components throughout: polished aluminum tubes, anodized aluminum heat shields, EPDM grommets
and connectors and stainless-steel T-bolt
hose clamps. Includes hpR filters.
78 March 2011 SEMA News
Quarter Midget Gas Monotube Racing
Shock With Coil-Over Kit
800/632-2320
www.afabcorp.com
PN: 5133030
Quarter midget gas monotube racing shock
with a coil-over kit.
Anvil Auto Inc.
Phantom Side Marker Lenses
888/723-8882
www.anvilauto.com
PN: 50001
Can be incorporated into any custom car build
for a streamlined appearance. Customizable by
painting with candy paint over silver. Uses ’69
Camaro marker light housings.
Dynojet Research
Power Vision
800/992-4993
www.dynojet.com
PN: PV-1
A performance tuner for Delphi ECM-equipped
Harley-Davidson motorcycles, including ’11
models. The product suite includes a full-color
touch screen flash device, vehicle interface cable
and WinPV (PC-based application).
Zoops Products Inc.
MGB Serpentine Kit
951/922-2396
www.zoops.com
PN: 8390U
Serpentine underdrive kit for the MGB classic.
SEMA QNEW PRODUCTS
Specialty Auto
Parts USA
Digital Mini Spring Tester
586/774-2500
www.proformparts.com
PN: 66836
XS Power
HF1415
865/688-5953
www.4xspower.com
PN: HF1415
This slick digital mini spring tester features
kg conversion, backlit screen and peak hold.
It also has a 0–700-lb. range and measures in
2-lb. increments. The digital gauge also swivels
90º left and right for easy reading.
A 14V, 15A battery charger/maintainer for
XS Power AGM batteries.
Mr. Gasket/Prestolite
Performance
Late-Model Camaro Ultra-Seal
Exhaust Gaskets
216/688-8300
www.mrgasket.com
PN: 5966
Mr. Gasket ultra-seal exhaust gaskets for
’05–’10 Chevrolet LS2, LS3/L99 6.2L
engines, including ’10 Camaro SS.
XS Power
L1600ACK
865/688-5953
www.4xspower.com
PN: L1600ACK
Mr. Gasket/Prestolite Performance
Accel GM HEI Corrected
Distributor Cap
216/688-8300
www.mrgasket.com
PN: 8141R
A 16V lithium power pack
with 25A Intellicharger.
Made for drag racing, this
battery is 23Ah, delivers
1,200A max, is fully compatible with alternators yet
weighs only 12 lbs.
Accel corrected distributor cap eliminates
crossed sparkplug wires on GM (most
Chevrolet and Buick) HEI-equipped V8s for
clean, uncluttered engine compartments.
Scat Enterprises Inc.
Tires In Bias Sizes & Profiles For
Your Classic or Hot Rod!
S TA H L S P O RT R A D I A L
For Model A/Model T 4340 Chrome-Moly
Forged Crankshafts
310/370-5501
www.scatenterprises.com
PN: 7-T-4250-1625-H
Scat’s standard stroke and stroker Model A/Model T cranks are
counterweighted, made from 4340 steel forgings and are available
with or without hold holes. All machining is done in Scat’s Redondo
Beach manufacturing and distribution facility. Scat is proud to support keeping the 300,000 Model A/Model T engines running.
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80 March 2011 SEMA News
Shutt Auto
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GSS Pedal Set
888-ShuttAuto
www.shuttauto.com
PN: GSS
A manual pedal set (clutch, brake and accelerator). The clutch and
brake pedals were designed to provide a superior grip even under
extreme conditions, while the gas pedal has a smooth surface to
facilitate fast movements. Entirely made of stainless steel. Made to fit
Scion xB, xD and tC and Subaru WRX and STi.
Seibon International Inc.
Carbon-Fiber Display Stand–Large
626/968-2010
www.seiboncarbon.com
PN: CFS-L
Whiteline Automotive
Specialty Auto Parts USA
All-Aluminum 850-cfm Mechanical
Secondary Carburetor
586/774-2500
www.proformparts.com
PN: 67259
Proform’s new 850-cfm carburetor is an addition to the all-aluminum replacement upgrade
series. For maximum performance, check out
Proform’s black billet street series for a fully
loaded carb at an untouchable value.
Mitsubishi Lancer Ralliart Aluminum
Front Lower Control Arm Anti Lift
and Caster Kit
616/399-9025
www.whiteline.com.au
PN: KCA401M
Lightweight aluminum bushing and offset
serviceable bearing for added caster, minimal
compliance and optimum feedback. Fitted to
the vehicle, this will result in more compliant
suspension during braking and acceleration;
reduced understeer with increased frontend
grip; and sharper, more precise steering due
to the added caster.
Seibon carbon offers the final piece that
will differentiate your customer’s car from
all others at the show—a full carbon-fiber
display stand.
PRW Industries Inc.
High-Performance and Racing
Aluminum Water Pump
714/792-1000
www.prw-usa.com
PN: 1428104
Performance Quotient high-performance and
racing aluminum water pump cartridge—Ford
4.6L ’96–’01. Long, ¾-in. pilot shaft. As cast.
Spectre Performance
ProFab Radiator Plates
909/673-9800
www.spectreperformance.com
Whiteline Automotive
Mazda Speed3 Front and
Rear Adjustable Sway Bars
616/399-9025
www.whiteline.com.au
PN: BMF57Z; BMR88Z
Dial out understeer with sway bars that allow
their stiffness to be altered by increasing or
reducing the length of the lever arms. This
permits the vehicle roll stiffness to be tuned
for different situations without replacing
the entire bar.
PRW Industries Inc.
Performance Quotient Competition+
High-Flow Aluminum Water Pump
714/792-1000
www.prw-usa.com
PN: 1430222
Performance Quotient Competition+
high-flow aluminum water pump. Ford 302
’70–’78, 351W 1970-87. Left inlet, block-tohub 5.700 in. Revised impeller entry, ¾-in.
pilot shaft, 0.100-in.-thicker rear cover for
circle track or marine racing applications.
Black ceramic coating.
Top Street Performance
Ford FE HEI Distributor
562/803-6789
www.topstreetperformance.com
PN: JM6508R
Ford 332-428 FE 1Wire HEI distributor.
PRW Industries Inc.
Performance Quotient High-Performance
and Racing Aluminum Water
714/792-1000
www.prw-usa.com
PN: 1434623
Performance Quotient high-performance and
racing aluminum water pump. GM LS series,
Gen III and IV, ’97–’03. Polished body with
black four-hole billet aluminum pulley.
Traxxas
Rally VXL
972/265-8000
www.traxxas.com
PN: 7307
The Traxxas Rally radio control car features
class-leading speed (50+mph) and instant
brushless power. To see action Gymkhanastyle video of the Traxxas Rally, go to
www.Traxxas.com.
The economy has
changed how businesses
operate. I find more
businesses are doing
more with less and have
measured the results
of their spending and
return on investment. If the numbers don’t
make sense, a project is no longer supported
by the company. Many companies are
also approaching sales with a whole new
level of service and relationship building.
Retailers should embrace the changes in
the industry but guard against assuming
the customer is only interested in price. I
believe the consumer will have information
overload at a certain point. That is when a
competent salesperson can really shine and
make the sale. The accuracy of a manufacturer’s data will continue to be an issue for
the manufacturer and each part of the selling
channel. Without accurate data, a new salesman (even using a computer database) will
not be able to keep up with the changes in
our industry. Traditional mediums of print
magazines and catalogs are only one way
to reach the consumer. Recognizing that a
larger number of consumers only search for
parts in an electronic fashion should illustrate how important accurate manufacturer
data has become.
—Tracie Nuñez, CEO
Advanced Clutch Technology Inc.
www.semanews.com
81

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