katalog 2013_Layout 1

www.erstebank.rs Erste phone numbers: 0800 201 201, 060 79 79 000
Is it an ad
that you see?
We see support for your
climb to the top.
THE INTERCONTINENTAL ADVERTISING
CUP IS A VAGABOND
Jure Apih We have applauded the temperamental flamenco in Valencia, Spain, we have almost got lost in fog on the sunny
Chief Executive side of the Alps in Bled, Slovenia, we have been through a »No Problem!« adventure in the hospitable, but still
Officer, ICAC scarred Sarajevo, and we were so amazed by the capital of civilizations Istanbul and its potent cultures-cocktail
that we have remained there for three years in a row. And it was expectations what took us to Belgrade now.
There is no other city that I would have so many memories of, both sweet and bitter. We had to leave it a quarter
of a century ago in order to come back and to begin a new story.
The idea behind the Intercontinental Advertising Cup has grown out of experience. Since the world has split into
Anglo-Saxon and everybody else’s halves, it has been out of joint by default. We can only communicate, if we
speak Americanese and as a consequence we are at a disadvantage every time when we wish to express or defend
ourselves.
The Cannes juries have less than 4 seconds to rate any single entry. It augurs poorly for stuff they do not know,
or even do not understand the language and culture an entry is based on. The globalization’s tsunami has enveloped the world and the general truisms have travelled happily with it – so that now only those with firm roots
in their land and culture can still manage to stand up to it by using the idiom that is exclusively their own creative
heritage.
Genius loci, the spirit of the place, is the leading light of the Intercontinental Cup, and in spite of all the global
greats it dares to celebrate those heroes who, like legendary Achilles, know how to draw their creative strength
from the soil under their feet.
I really have no idea, if there is another comparable place, that is so small, yet so blessed with inspiration and
spirit, or that has composed so many heart-breaking songs, gave birth to countless tragic and heroic tales, nonrepeatable curses and jaw-dropping practical jokes. The Romans, who called Singidunum a home, too, knew well
that every peopled place has its unique spirit, the Genius loci, that protects and preserves its unique identity and
that inspires artists who create there.
From the Schwarzwald and from under Mount Triglav (Tricorno in Italian, and theTriple Head in clumsy English)
spring two major waterways, the Danube – die Donau (German), Dunaj (Slovenian), Duna (Hungarian), Dunav
(Croatian), (»Dunav«, Serbian and Bulgarian), la Dun rea (Romanian) and (»Dunai«, Ukrainian) – and the Sava,
two immense rivers with endless tributaries that all collect and transport the memories of European places and
cultures. As they merge under the huge wooden rafts in the heart of Belgrade, gipsy trumpets salute their joint
might.
Genius loci, the inspiration streaming from five continents will set house there this time around. A year from now,
the river flow may take it forward, but it may also choose to stay a while.
The list of friends and supporters of the Intercontinental Cup at www.thecupawards.com is impressive. And just
like the selection of the best of the best from continental award-shows compete for the Cup awards, our friends
who have lent us their hands and let us stand on their giant shoulders, are … »simply the best«!
Thank you Ekrem.
3
THE SEVENTH INTERCONTINENTAL
ADVERTISING CUP
Belgrade, April 17, 2014
Crowne Plaza Hotel
9.00 Registration
10.00 Opening
GENIUS LOCI / BALKAN SPIRIT
10.10 Miloš Simić, President of IAA Serbia
Marijana Agić Molnar, Adriatic Region Manager GfK
HE IS LYING, IT IS JUST HIS MARKETING
Aljoša Bagola, Executive Creative Director, Pristop, Slovenia
10.45 Vanja Blumenšajn, Very Creative Director, Senor, Croatia
Slavimir Stojanović, designer, Founder and Partner, Designis, Serbia
11.20 Coffee Break
11.40 Anja Radulović, Creative Director, Leo Burnett Belgrade
Bojan Hadžihalilović, graphic designer, Creative Director, Fabrika, Bosnia and Herzegovina
12.15 Vladimir Ćosić, Creative Director, McCann Belgrade
Dušan Drakalski, Regional Creative Director, New Moment New Ideas Company Y&R, Macedonia
12.50 Lunch Break
INTERCONTINENTAL CREATIVE SUMMIT & JURY ON THE STAGE
14.00 Milka Pogliani, Creative Consultant and Advisor, Italy
THE SPOTS OF THE LEOPARD – FASHION IS ROARING
14.30 Alexandra Taylor, Member of D&AD Board, consultant Art Director
HORROR STORIES AND INDUSTRY FUCK-UPS
15.15 Michael Conrad, President of Berlin School of Creative Leadership
ARCHITECTURE FOR BIG IDEAS
16.00 Coffee Break
16.20 Sophie Schoenburg, Copywriter, AlmapBBDO, Brazil
STILL IN THE RING. HOW TO SURVIVE AS A COPYWRITER FOR 20 YEARS.
16.40 Naoki Ito, Chief Creative Officer & Founder, PARTY Tokyo, Japan
DIGITAL AS BLOOD VESSELS
17.00 Johannes Newrkla, Founder & CEO, Bluetango, Austria
MORE DEMOCRACY FOR EU, ADC*E campaign before EU election
17.20 Martin Spillmann, Chief Creative Officer, Leo Burnett Western Europe
POPULARITY THROUGH CREATIVITY
17.40 Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot, India
CHANGING INDIA
18.00 Juan Sanchez, Chief Creative Officer, TBWA, Spain
18.20 Adrian Botan, VP Creative Excellence, McCann Erickson CEE, Romania
18.40 Cocktail Break
20.00
7th Intercontinental Advertising Cup Awards
WORLD PREMIERE & Balkan CUP Party
5
CREATIVE STARS CONSTELLATION
MICHAEL CONRAD
MICHAEL
CONRAD
President of
the Berlin
School of
Creative
Leadership
SANTOSH PADHI
ALEXANDRA TAYLOR
SOPHIE SCHOENBURG
Michael Conrad began his career in advertising as copywriter at Young & Rubicam Frankfurt in 1968, became
Creative Director at Ogilvy & Mather Frankfurt in 1970 and started with some partners TBWA Frankfurt in 1972.
He co-founded Lürzer, Conrad Frankfurt in 1975 and merged in 1980 with Leo Burnett Germany. In 1982 the
agency was re-named Michael Conrad & Leo Burnett. He moved in 1986 to Chicago as President and Chief
Creative Officer of Leo Burnett International and was named in 1996 Vice Chairman and Chief Creative Officer of
Leo Burnett Worldwide. Under his leadership 27 Leo Burnett agencies were named “Agency Of The Year” in their
countries. In 2000 Advertising Age named Leo Burnett Worldwide “Global Agency Of The Year”. In 2001 Leo
Burnett Worldwide was the “Most Awarded Agency In The World” at the Gunn Report. Michael retired from Leo
Burnett in 2003. He chaired many juries of local, regional and global advertising festivals and is honorary
member of the Art Directors’ Clubs of Germany, Austria and Europe. With the ADC Germany he founded the
“Berlin School of Creative Leadership” at Steinbeis University and serves as its President. He lives in Zürich,
does some consulting in marketing and communication.
SANTOSH
PADHI
Chief Creative
Officer &
Co-Founder,
Taproot India,
Mumbai
Popularly known as ‘Paddy’, Santosh Padhi started his advertising career 2 decade back. An art graduate from
Mumbai, he started his carrier with DDB, than a good fruitful 10-year stint at Leo Burnett, where he was an
Executive Creative Director and the National Head of Art. 5 years ago he start his new creative venture ‘Taproot
India’.
Paddy holds the record for the most number of Cannes Lions (20) by an individual Indian creative from India.
With over 200 international and over 300 local awards as well as multiple Grand Prix titles under his belt, He is
in top 10 Creative’s in the world according to the 2013 Cannes survey 2013 and top 40 Asians to look for,
according to Campaign Asia’s survey in 2013. Couple of months back he was nominated as the South Asian
»Creative Person Of The Year« by Campaign Asia.
ALEXANDRA
TAYLOR
Member of
D&AD Board,
consultant
freelance Art
Director
She has over 200 entries in D&AD Annual, including 7 silver D&AD pencils, and 8 D&AD silver nominations. In
’92 she picked up best overall TV ad at Cannes. She also has a further 2 golds and 3 silver Cannes Lions.
Appointed by her mentor Paul Arden to succeed him as head of art at Saatchi & Saatchi London. Followed by
being made joint CD of Saatchi & Saatchi. She has also served time at Weiden & Kennedy as Creative Director.
Alexandra is listed in D&ADs master class Art Direction book, which represents the best art directors of all time.
She was the first woman in advertising to be nominated onto the D&AD Executive board (1998) and voted again
onto the Board 2010.
2014 was asked by D&AD to join their bespoke programme with her Art of Art directional master classes. She is
currently running a series of master classes through D&AD and is a consultant freelance Art Director.
SOPHIE
SCHOENBURG
Copywriter,
AlmapBBDO,
Brazil
Half Austrian, quarter Argentinean, the other quarter Brazilian, Sophie was also a mix of wills on leaving school:
architecture, fashion design or restoration?
By chance she opted for ad school and got her first internship at the best agency of the time. A career she had
stumbled upon almost by accident became a passion. And then a solid career that made her mum and dad proud
(at the end of the day isn’t that what really matters?)
After working in several agencies she began at Almap BBDO where she has been for the past 19 years, which is
rare, if not bizarre, for the ad industry.
One of the most prestigious national copywriters she’s also proud of her international performance: 17 Cannes
lions, 10 Clios, 2 Grand Prix at Fiap, London, El Ojo, Yellow Pencil at D&AD among others.
In 2009 was a jury member at Cannes in the film category.
6
CREATIVE STARS CONSTELLATION
MARTIN SPILLMANN
NAOKI ITO
MILKA POGLIANI
JOHANNES NEWRKLA
MARTIN
SPILLMANN
Chief Creative
Officer, Leo
Burnett
Continental
Western
Europe
Martin started his career in advertising at the Zurich University of the Arts (ZHdK) where he received his degree
as graphic designer. After that he went on to work for various creative advertising agencies as Art
Director/Creative Director in Switzerland and New York. In 2002, together with his business partner Peter Felser,
he founded the agency Spillmann/Felser/Leo Burnett, which became one of Switzerland‘s leading advertising
agencies, both in size and reputation. In 2013 the agency made a name change to Leo Burnett Schweiz AG, and
with that Martin took on a new position in the Leo Burnett Network as Chief Creative Officer for Leo Burnett
Continental Western Europe.
He is a Board Member and former President of the Swiss ADC and the Art Directors Club of Europe. Besides
that he is a lecturer at the ADC/BSW-Creative School, Zurich. Martin has judged and won all major awards,
including the Cup, Gold at the Cannes Lions, Clios and the Art Directors Club of Europe.
NAOKI ITO
Chief Creative
Officer &
Founder of
Party Tokyo
Born in Shizuoka, Japan, in 1971. He graduated from Waseda university.
Ito has worked on clients such as Nike, Google, Sony and MUJI for creative direction.
His solution for communication design involving physicality and experiment is highly regarded world-wide with
many awards to his name. Ito has won over 200 awards at home and abroad.
Ito’s most recognized work, the real-time interactive documentary for Sagami Condom ‘Love Distance’ won Gold
in Film Lion for the first time in 13 years as Japanese creative.
Besides from being responsible for winning awards, he has also served as a judge at over 10 domestic and
international awards including D&AD and NY ADC.
Recently he has worked on “OMOTE 3D SHASHIN KAN”, the world first 3D printing photo booth, »mini to Go”,
the global campaign for MUJI to Go and “PARTY Not There”, the exhibition at Ginza Graphic Gallery.
In 2011 and 2012, The Ministry of Economy, Trade and Industry (METI) appointed Ito as the Creative Director of
the Cool Japan Strategy Promotion Program. Ito is appointed as Professor at Kyoto University of Art and
Design.
MILKA
POGLIANI
Creative
Consultant
and Advisor
Milka started her career by joining a group of directors with RAI (Italian State Television) as a screen-writer.
After a few years she accepted a job offer as a copywriter in advertising. She reaped her experience by working
for international networks, such as JWT and Benton & Bowles. In 1979, she started to work with McCann
Erickson as a senior copywriter, then as Executive Creative Director and then in her current role.
Until 2011 she was a member of McCann Worldgroup Management Board.
She has taken part on the Juries of the most important international advertising festivals (Cannes, Clio, Cresta,
Andy Awards, Eurobest, New York Festivals and Golden Drum).
As a Creative Director she has won many international awards including the Grand Prix, gold, silver and bronze
Lions at Cannes Festival and other awards including the New York Festivals, Cresta International, London
International Advertising Awards, Art Directors Club of New York, Art Directors Club of Europe, Eurobest
(London), besides prestigious Italian creative awards.
From 1999 to 2002 Milka was Chairman of the Art Directors Club of Italy and until 2010 Chairman European
Creative Council EMEA (Europe, Middle East, Africa).
JOHANNES
NEWRKLA
Founder &
CEO,
Bluetango,
Austria
Johannes is CEO of Bluetango, a Viennese advertising agency he set up upon completion of his studies in
architecture, advertising and marketing. As a Consultant and Creative, Johannes is a true European and bordercrosser, and a founding member of the ADCE, which he presided over for eight years. Today he is a board
member and treasurer. For twenty years Johannes worked as a partner with Demner, Merlicek & Bergmann, the
most awarded agency in the country at the time. He introduced the “networking” idea to small agencies that
worked together with his Vienna-based team. Johannes has won many national and international awards for his
campaigns, including the Golden Venus – Austria’s highest creative award – several times.
7
CREATIVE STARS CONSTELLATION
JUAN SÁNCHEZ
DUŠAN DRAKALSKI
JUAN SÁNCHEZ
Chief Creative
Officer,
TBWA/Spain
With a degree in Advertising from Universidad Complutense of Madrid,
he began working as a copy-writer in TBWA’s Madrid agency in 1997. In 2001 he joined DDB Madrid as Creative
Director. He rejoined TBWA as Creative Executive Director in 2006 and took over as Chief Creative Officer of the
TBWA Group, Madrid in 2009.
Over these years he has worked for clients such as Sony PlayStation, Canon, Telefonica, Philips, McDonald’s and
Adidas, winning awards in all the international festivals, like Cannes, One Show, D&Ad, El Sol, FiAP, Eurobest,
Epica, Clio, etc.
He has been a jury member in festivals such as the Club de Creativos, El Sol, New York Festival and El ojo de
Iberoamérica. Since his re-entry in 2006 as chief creative director for TBWA, it has been named one of the three
top Spanish agencies. According to the magazine “Anuncios”, TBWA succeeded in being the most awarded
Spanish agency in all national and international festivals in the years 2012 and 2013.
DUŠAN
DRAKALSKI
Regional
Creative
Director New
Moment New
Ideas Company
Y & R,
Macedonia
Dušan started his career in 1997 working for S Team Bates Saatchi & Saatchi, and currently holds the position of
Regional Creative Director in New Moment New Ideas Company Y&R. Dušan’s work has been recognized at
many award shows and festivals, including the Cannes, Eurobest, New York Festival, Epica, Golden Drum,
Moscow International Advertising Festival and many other regional award shows. Dušan has been a member of
different juries and is considered as one of the most creative and most experienced communication specialists in
the Balkans who managed to create award-winning and memorable campaigns in this extremely challenging
region, where the most recent one is a Titanium Lion at this year’s 60th Cannes Lions. Throughout his career he
always strived for extremely high standards in his work and believes that passion must exist within every piece.
His second calling is film directing.
8
BALKAN SPIRIT & GENIUS LOCI
ALJOŠA BAGOLA
ALJOŠA
BAGOLA
Executive
Creative
Director,
Pristop,
Slovenia
VANJA BLUMENŠAJN
SLAVIMIR STOJANOVIĆ
ANJA RADULOVIĆ
As an executive creative director of Pristop, Aljoša Bagola has been creating the largest marketing
communications projects in Slovenia and in the region for fourteen years. He has received over one hundred
awards and recognitions at international and domestic advertising festivals. He is a lecturer at the Faculty
of Social Sciences in Ljubljana, a columnist for Slovenia’s leading marketing magazine MM and a regular
member of distinct advertising juries.
VANJA
BLUMENŠAJN
Creative
Director,
Señor, Croatia
Insisting on excellence since 1979. Over a decade in advertising. Seven years in national advertising festival
jury (two of those as its President). Won probably all Croatian national and a nice record of international
awards (Festo, idejaX, Effie, ADCC, Outward, ADCE, Red Dot, Golden drum, Eurobest, MIAF, SEMPL…).
He's most proud of being voted Creative of the year (Sudnji dan) and winning the Creative agency of the
year award in 2013 with Imago agency that he creatively led. In 2013 he decides it’s time for new
challenges, quits Chief Creative Director position and starts an independent agency for communication and
branding – Señor.
SLAVIMIR
STOJANOVIĆ
designer,
Founder and
Partner,
Designis,
Serbia
Slavimir was born in Belgrade, Yugoslavia in 1969. He studied at Design Higschool in Belgrade, at the
Academy for Applied arts and Design and at HDK in Gotheborg, Sweden. Between 1992 and 1999 he
worked at S Team Bates Saatchi & Saatchi. From 1999 to 2007 he lived in Ljubljana, Slovenia working at
Kompas Design, Arih Advertising and his own Futro Creative Service Unit. From 2010 he works as a
creative director at Communis DDB, Belgrade. More recently, he became a partner at Designis, design and
branding agency, also in Belgrade. His work in the domain of visual communication, design and advertising
has brought him more than 200 international awards, including: Epica, Cresta, Clio, Eurobest, Golden
Drum, ADC, TDC, Brumen, Grifon, Global Award and numerous others. His work has been reviewed in
prestigious world magazines, among which are Graphis, Print, Communication Arts, Computer Arts, How,
Media Marketing, MMKreativ, Novum and others. His acts are in the collections at the Museum of Art and
Advertising in Hamburg and the Museum of Posters in Warsaw.
ANJA
RADULOVIĆ
Creative
Director, Leo
Burnett /
Belgrade
Upon returning from the United States where she gained a Bachelor of Arts in Theater Acting and
Directing, Anja entered the world of advertising. Since then, Anja has relentlessly pursued creative, peoplecentered ideas.
She started her creative directorship at Leo Burnett in 2009. Soon after, in 2010, Leo Burnett Belgrade
became the Best Agency of the Adriatic Region at the Golden Drum. The agency continued with success,
and helped Leo Burnett become the Best Network at the 2012 awards.
Anja has won numerous international awards, including several Grand Prix, Gold, Silver, and Bronze Awards
at award shows such as Eurobest, Golden Drum, Epica, London FAB Awards, The Cup, AICP Next Awards,
EACA, etc. Anja has served as a member of the Multi Channel Jury at the Golden Drum, as well as at the
New York Festivals.
9
BALKAN SPIRIT & GENIUS LOCI
BOJAN HADŽIHALILOVIIĆ
VLADIMIR ĆOSIĆ
MILOŠ SIMIĆ
MARIJANA AGIĆ-MOLNAR
BOJAN
HADŽIHALILOVIĆ
graphic
designer,
Creative Director,
Fabrika,
Bosnia and
Herzegovina
Bojan was born 1964, is a Sarajevo based graphic designer and creative director of a Bosnia and Herzegovina
design company called Fabrika. He graduated from the Sarajevo Academy of Fine Arts in 1989 and with his
colleague Lejla Mulabegovic formed the designer group called TRIO Sarajevo in 1989.
From its founding until April 1992, they have designed some 50 important projects, including record covers of
some of the most popular rock bands from Bosnia and Herzegovina, numerous design projects at many festivals
in the former Yugoslavia, design of books, newspapers and film posters. They have also taken part in numerous
exhibits in the country and abroad (Moscow, Berlin and Sarajevo). During the siege of Sarajevo Bojan romaine in
the city. With TRIO Bojan designed a serial of propaganda posters »The Aggression Against Bosnia« and
designed the uniforms for all Bosnian athletes who competed at the Summer Olympics in Barcelona in 1992.
Bojan currently works as a creative director of a marketing agency called Fabrika and often collaborates with East
West Theatre Company for which he designed a large number of posters.
VLADIMIR
ĆOSIĆ
Creative
Director at
McCann
Belgrade
Vladimir graduated Dramaturgy at the University of Dramatic Arts in Belgrade. He is Film, TV and comic book
writer and dramatist.
He has worked in the advertising industry for the past eight years, three of as the Creative Director of McCann
Beograd. Vladimir was member of the Grand Jury at the New York Advertising Festival in 2013. He is a winner of
numerous local and international creative awards, including the first (and so far the only) Cannes Lion for Serbia,
for the “You’re Not Alone” campaign in 2011. Director of feature-length documentary, »Rokumentarac«.
Screenwriter of feature movie »Made in Yu.«
MILOŠ SIMIĆ He was born in 1971 in Belgrade where he finished his primary and secondary education. Miloš graduated at
President of Communication Studies at the University of Malta. Between 1997 and 2004 he worked with several advertising
IAA Serbia agencies, S Team Bates Saatchi and Saatchi, Communis and Emotion. In 2004 together with his partners Miloš
established an event and video production company, Cyber Entertainment. In 2007 Miloš joined Grand Casino
Belgrade as Marketing Director. In his career Miloš worked on several positions giving him a full insight on the
whole communication process in marketing and advertising field. He was involved in public relations, event
production, client service and creative direction.
From 2013 Miloš is the President of IAA Serbian Chapter.
MARIJANA
AGIĆ-MOLNAR
Managing
Director
at GfK Serbia
Born in 1973 in Belgrade. Graduated at Economic Faculty in Belgrade, specialized in Marketing, EMBA student at
Sheffield University. Educated at Luton University with support of British Know How Fund scholarship. Started
career just after graduation in 1996 in Mark-Plan. After two years, she switched to The Coca-Cola Company. At
beginning of 2000, Marijana founded marketing research company Focus MR which was acquired by GfK at
2002. She leads GfK as of foundation. From 2013, Marijana is responsible for Adriatic region. At 2004, Marijana
was selected to global GfK Excellence team – selected group of best GfK managers. Lecturer in Mokra Gora
School of Management, Vicepresident of IAA Serbian Chapter. She stills love being marketer which allows her to
observe the problem from many angles and provide the best marketing advice to the client. Still idealistically
believe that faith in people is crucial to develop them to their maximum.
10
INTERCONTINENTAL ADVERTISING CUP
ICAC, the Intercontinental Advertising CUP was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From
the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
DEDICATED TO GENIUS LOCI IS THE LEADING PRINCIPLE OF THE CUP
The mission of The CUP is the affirmation of locally inspired creativity. The CUP is a global festival embracing
local culture.
The purpose of The CUP is not competition with any other advertising show, but a very new international concept
that makes it possible for local creativity to be judged on a global scale by its local merit.
Michael Conrad, former President and Chief Creative Officer of Leo Burnett Worldwide, and then founder and
President of the Berlin School of Creative Leadership, nurtured The Cup all the way from its beginning to this
year’s 7th edition.
ALL THE CUP FINALISTS HAVE BEEN PRE-SELECTED BY REGIONAL JURIES
The Intercontinental Advertising Cup has a very special judging system in which only the best of the best get to
compete; it judges only awarded and short-listed entries at participating continental festivals. The Cup jury therefore judges the shortest and at the same time probably the strongest selection of locally inspired creativity from
all over the world.
The Cup jury members come from regional festivals and are some of the world’s most awarded creative directors.
They are able to recognize the local spirit of the best entries, too, and they have the authority to relate it to the
others. The judging process is therefore fairer and guarantees equal opportunity to every entry regardless of its
origin.
THE CUP COMPETITION
All entries are grouped in 18 Best of Product and Service categories and at first judged regardless of their initial
media appearance.
In the second group Best of Media the jury selects the best work regardless of its product or service category.
And in the third group Best of Ad making the craft skills are awarded.
In every category 5 nominees are selected in each of 38 categories. At the end there are 38 winners of The Cup
and one winner of The Grand Cup.
The trophy is The CUP made of stainless steel with engraved names of jury members and also with the name of
the winning agency.
11
THE SEVENTH CUP JURY MEMBERS
PRESIDENT MICHAEL CONRAD
OF THE JURY President of the Berlin School of Creative Leadership
SANTOSH PADHI
Chief Creative Officer & Co-Founder, Taproot India, Mumbai
ALEXANDRA TAYLOR
Member of D&AD Board, consultant freelance Art Director
JOHANNES NEWRKLA
Founder & CEO, Bluetango, Austria
SOPHIE SCHOENBURG
Copywriter, AlmapBBDO, Brazil
MARTIN SPILLMANN
Chief Creative Officer, Leo Burnett Continental Western Europe
NAOKI ITO
Chief Creative Officer & Founder of Party Tokyo
JUAN SÁNCHEZ
Chief Creative Officer, TBWA/Spain
DUŠAN DRAKALSKI
Regional Creative Director New Moment New Ideas Company
Y & R, Macedonia
13
THE CUP GROUPS & CATEGORIES
BEST OF PRODUCTS & SERVICES
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Best of Food
Best of Beverages
Best of Health and Personal Care
Best of Sports
Best of Fashion, Cosmetics and Luxury Goods
Best of Cars
Best of Other Vehicles and Accessories
Best of Electronics
Best of Travel, Tourism and Transport
Best of Retail
Best of Household Products and Maintenance
Best of Household, Business Appliances, Furnishing
Best of Communication, Media and Publications
Best of Entertainment, Recreation, Leisure
Best of Corporate
Best of Financial
Best of Public and Private Services
Best of Social Engagements
BEST OF MEDIA, DESIGN, DIRECT MARKETING, PR
A
B
C
D
E
F
G
H
I
J
K
L
M
–
–
–
–
–
–
–
–
–
–
–
–
–
Best of Film
Best of Radio
Best of Press
Best of Outdoor
Best of Interactive
Best of One2One
Best of Publications
Best of Installation & Events
Best of Media Innovation
Best of Campaign
Best of Design
Best of Direct Marketing
Best of PR
BEST OF AD MAKING
AM1
AM2
AM3
AM4
AM5
AM&
AM7
AM8
–
–
–
–
–
–
–
–
Best Use of Local Culture
Best Universal Idea created in a Local Market
Best Integration of a Global Idea into a Local Culture
Best of Strategy
Most Insightful Idea
Best of Craft
Best of Craft for Production
Best Use of Technology
GRAND CUP
Best of all Cups
15
INTERCONTINENTAL SELECTION 2013
BEST OF FOOD
01001 BEIJING DUCK; THE LEO
BURNETT GROUP THAILAND;
BANGKOK
SUNSNACK; T.C. PHARMACEUTICAL
INDUSTRIES CO., LTD.; in groups: E
01002 DINGER/MARTÍ/SAVANNA;
TBWA\ESPAÑA; SPAIN-BARCELONA
CHUPA CHUPS; PERFETTI VAN MELLE –
CHUPA CHUPS; in groups: C
01003 ELLAS LO SABEN_THEY
KNOW IT; MCCANN ESPAÑA;
ESPAÑA
ATÚN CLARO CALVO; GRUPO CALVO; in
groups: A,B
01004 MENTOS KISS – GARLIC,
TUNA; MCCANN ERICKSON/TELAVIV
MENTOS KISS; LEIMAN SCHLUSSEL; in
groups: C
01005 NATIONAL DAY
EMMENTALER; LEO BURNETT
SCHWEIZ AG; SWITZERLANDZURICH
CHEESE; EMMENTALER SWITZERLAND; in
groups: K
01006 SELIZHAROVO CANNERY;
:OTVETDESIGN/ST.-PETERSBURG
CANNED GOODS; SELIZHAROVO
CANNERY; in groups: K
01007 TRULY HAPPY MEAL;
TBWA\THAILAND; BANGKOK
MCDONALD’S; MCTHAI CO., LTD.; in
groups: K
01008 ZOOM IN – ZOOM OUT; NEW
MOMENT NEW IDEAS COMPANY
Y&R/BELGRADE
BANANICA; STARK; in groups: B
01009 ZUCHT & ORDNUNG;
ATELIER WALTER OCZLON;
AUSTRIA-ST. JOHANN/SALZBURG
BOOK; VERLAG OCZLON; in groups: G
BEST OF BEVERAGES
02001 ATHLETES; MCCANN
GERMANY; GERMANY-FRANKFURT
COCA-COLA; COCA-COLA SCHWEIZ GMBH;
in groups: D
02002 BUDWEISER BUDVAR NON
ALCOHOL PRINT II.; KASPEN/JUNG
VON MATT/PRAGUE
NON-ALCOHOLIC DRINK; BUDEJOVICKÝ
BUDVAR, N.P.; in groups: C
02003 CHOK! CHOK! CHOK!;
MCCANN WORLDGROUP HONG
KONG; HONG KONG
COCA-COLA; COCA-COLA CHINA LIMITED;
in groups: L
02004 HERENCIA
GASTRONOMICA_GASTRONOMY
HERITAGE; PAGES BBDO;
REPUBLICA DOMINICANA
LECHE EVAPORADA RICA; LECHE RICA; in
groups: J
02005 MADE OF MORE –
ROCKSTAR, POOL, HOTEL; BBDO
PROXIMITY SINGAPORE PTE LTD;
SINGAPORE
17
GUINNESS; ASIA PACIFIC BREWERIES
SINGAPORE / DIAGEO; in groups: C,K
02006 MOE 1886 VODKA; JAN
TOMSON DISAIN; ESTONIATALLINN
MOE 1886 VODKA; ESTONIAN SPIRIT
DISTILLERY; in groups: K
02007 THE CANDIDATE; PUBLICIS
ITALY; ITALY-MILANO
HEINEKEN; HEINEKEN INTERNATIONAL; in
groups: J
02008 THE DEEPEST SITE;
OGILVY&MATHER UKRAINE;
UKRAINE-KYIV
BORJOMI; BORJOMI; in groups: E
02009 THE TEA CALENDAR; KOLLE
REBBE GMBH; GERMANYHAMBURG, GERMANY
TEA CALENDAR; HÄLSSEN & LYON; in
groups: K
02010 TIGER – THE POWER IS
BACK – THE BUS/ THE ROOF; DDB
WARSAW
TIGER ENERGY DRINK; GRUPA MASPEX
WADOWICE; in groups: A
02011 TIGER – THE POWER IS BACK
– RELUNCH; DDB WARSAW
TIGER ENERGY DRINK; GRUPA MASPEX
WADOWICE; in groups: E
02012 TRIPTEA; MOSCOW
TRIPTEA TEA; TRIPTEA; in groups: K
02013 WHERE FLAVOUR IS KING;
LEO BURNETT; SYDNEY
JOHNNIE WALKER RED LABEL; DIAGEO; in
groups: A
BEST OF HEALTH AND
PERSONAL CARE
03001 ABOGADO_LAWYER /
COMPAÑERO DE CELDA_CELL
MATE / DOLOR DE
CABEZA_HEADACKE; ALMAPBBDO;
BRASIL
BAYER CAFIASPIRINA; BAYER; in groups: C
03002 BEACH / SUNSET /
VOLLEYBALL; GEOMETRY GLOBAL
UKRAINE/KIEV
SPORT LIFE FITNESS CLUB; SPORT LIFE
FITNESS CLUB; in groups: C
03003 BEARD; PUBLICIS
COMMUNICATIONS SCHWEIZ;
SWITZERLAND-ZURICH
GARNIER FRUCTIS; L’ORÉAL SUISSE; in
groups: C,D
03004 CINZIA YOUR SKIN FRIEND;
LEO BURNETT CO. SRL; ITALYMILAN ITALY
PHARMACEUTICAL PRODUCTS; IDI
FARMACEUTICI (MERK SHARP & DOHME
GROUP); in groups: J
03005 CONCERT; LÁPIZ; UNITED
STATES
GAIN; P&G; in groups: C
03006 HAIR FOR HOPE; THE LEO
BURNETT GROUP THAILAND;
BANGKOK
CANCER PATIENTS DEPARTMENT;
CHULABHORN HOSPITAL; in groups: L
03007 HORROR MOVIE / ROCKER /
SOCCER / ZOMBIE; LÁPIZ; UNITED
STATES
GAIN WITH OXI; P&G; in groups: C
03008 PANCITAS EN
CONCIERTO_BELLIES IN CONCERT;
CONILL SAATCHI & SAATCHI;
UNITED STATES
PAMPERS; PROCTER & GAMBLE; in
groups: I
03009 SPOKESPERSON; LÁPIZ;
UNITED STATES
GAIN; P&G; in groups: A
03010 SINGING IN THE SHOWER – 2.
SOCIAL KARAOKE; ISD GROUP; KIEV
SHOWER GEL; BEIERSDORF UKRAINE LLC;
in groups: E
BEST OF SPORTS
04001 9 HEROES; BEACON
COMMUNICATIONS K.K./LEO
BURNETT TOKYO; TOKYO
NIKE BASEBALL; NIKE JAPAN; in groups: E
04002 ADIDAS WINDOW
SHOPPING; TBWA\HELSINKI
ADIDAS NEO; ADIDAS; in groups: E,I,L
04003 ENTER THE GAME; HAVAS
SPORTS & ENTERTAINMENT;
ESPAÑA
PES 2013; KONAMI; in groups: C
04004 THE BIGGEST CHAMPIONS
LEAGUE FINAL OF ALL TIME;
HEIMAT WERBEAGENTUR;
GERMANY-BERLIN
ADIDAS ; ADIDAS AG; in groups: J
BEST OF FASHION,
COSMETICS AND LUXURY
GOODS
05001 FLORES_FLOWERS /
PURPURA_PURPLE; ALMAPBBDO;
BRASIL
GILLETTE VENUS; GILLETTE; in groups: C
05002 NIKE SHOE BOXXXX;
BEACON COMMUNICATIONS
K.K./LEO BURNETT TOKYO;
TOKYO
NIKE SPORTSWEAR; NIKE JAPAN; in
groups: E
05003 NUBENS; ALMAPBBDO;
BRASIL
HAVAIANAS; SAO PAULO ALPARGATAS; in
groups: E
05004 SONHO DE
TRANSFORMAÇÃO; NEW ENERGY;
BRASIL
WELLA KOLESTON; PROCTER & GAMBLE;
in groups: E
05005 THE MONTBLANC
WORLDSECOND; DEMODERN –
DIGITAL DESIGN STUDIO;
GERMANY-KÖLN
TIMEWALKER CHRONOGRAPH;
MONTBLANC INTERNATIONAL GMBH; in
groups: E
05006 YOUNG AND MATURE;
PONCE; ARGENTINA
AXE YOUNG Y AXE MATURE; UNILEVER;
in groups: A
INTERCONTINENTAL SELECTION 2013
BEST OF CARS
06001 AMAROK BANNER / SITIO
AUTOMATICO; ALMAPBBDO;
BRASIL
AMAROK; VOLKSWAGEN DO BRASIL; in
groups: E
06002 ÁRBOL_TREE /
BOMBILLA_LIGHT BULB /
TOSTADORA_TOASTER;
ALMAPBBDO; BRASIL
VOLKSWAGEN FEATURES; VOLKSWAGEN
DO BRASIL; in groups: A
06003 AUDI »CONE OF LIGHT –
CONSUMER ELECTRONICS SHOW
2013 IN LAS VEGAS«; TISCH13
GMBH; GERMANY-MÜNCHEN
BRAND: AUDI ; AUDI AG ; in groups: H
06004 BANNER BALL;
ALMAPBBDO; BRASIL
VOLKSWAGEN GOL; VOLKSWAGEN; in
groups: E
06005 BEEP-BEEP; ALMAPBBDO;
BRASIL
VOYAGE; VOLKSWAGEN DO BRASIL; in
groups: C
06006 BRASIL 70 /
CÉPTICOS_SCEPTICS; ALMAPBBDO;
BRASIL
NUEVO FUSCA; VOLKSWAGEN DO
BRASIL; in groups: A
06007 CLICK ORIGINAL;
ALMAPBBDO; BRASIL
VOLKSWAGEN PEÇAS ORIGINAIS;
VOLKSWAGEN; in groups: E
06008 FACE BOOM!; DENTSU INC.;
TOKYO
MOTOR SHOW; HONDA MOTOR CO., LTD.;
in groups: D
06009 GREYHOUNDS; DDB SPAIN;
SPAIN-MADRID
VOLKSWAGEN GOLF; VAESA; in groups: A
06010 HEADLINES FROM THE SKY;
CONILL SAATCHI & SAATCHI;
UNITED STATES
TOYOTA TUNDRA; TOYOTA MOTOR
SALES, USA; in groups: D,I
06011 NOT HONDA – OFFICE;
MCCANN ERICKSON /TEL-AVIV
HONDA CIVIC; HONDA; in groups: A
06012 OFFROAD; BBDO
PROXIMITY BERLIN GMBH ;
GERMANY-DUESSELDORF
SMART FORTWO; DAIMLER AG / SMART;
in groups: A
06013 POLOWERS BY
VOLKSWAGEN; DDB SPAIN; SPAINMADRID
VOLKSWAGEN POLO; VAESA; in groups: E
06014 QUATTRO; ALMAPBBDO;
BRASIL
AUDI QUATTRO; AUDI BRASIL;
in groups: K
06015 RENAULT RECALL; PUBLICIS
COMMUNICATIONS SCHWEIZ;
SWITZERLAND-ZURICH
RENAULT; RENAULT SUISSE SA;
in groups: B
06016 RIDE OF YOUR LIFE;
MARKBBDO/PRAGUE
18
MERCEDES-BENZ; MERCEDES – BENZ
ČESKÁ REPUBLIKA S.R.O.; in groups: A
06017 SINGULAR MASTERPIECE;
OGILVY BEIJING; BEIJING
VOLKSWAGEN PHAETON; VOLKSWAGEN;
in groups: A,K
06018 CRAFTER 22+1; MCCANN
ISTANBUL; ISTANBUL
CRAFTER 22+1; VW COMMERCIAL
VEHICLES; in groups: B
BEST OF OTHER VEHICLES
AND ACCESSORIES
07001 BAKERY / CARPENTRY /
FLOWER SHOP; BOLD OGILVY &
MATHER/ATHENS
FORD TRANSIT VANS; FORD MOTOR
HELLAS; in groups: D
07002 COCINA_KITCHEN /
DEPOSITO_TORE / HECHOS A
MEDIDA_TAILOR MADE TRUCKS /
SUPERMERCADO_SUPERMARKET;
ALMAPBBDO; BRASIL
VOLKSWAGEN CAMIONES; MAN LATIN
AMERICA; in groups: C,D
07003 COLORBAR; ALMAPBBDO;
BRASIL
VOLKSWAGEN CAMIONES; MAN LATIN
AMERICA; in groups: A
07004 DOTS MAP; DENTSU INC.;
TOKYO
INTERNAVI; HONDA MOTOR CO., LTD.; in
groups: E
07005 GORILA_MONKEY;
ALMAPBBDO; BRASIL
AUDI QUATTRO; AUDI BRASIL; in groups: C
07006 HORMIGAS_ANTS;
ALMAPBBDO; BRASIL
VOYAGE; VOLKSWAGEN DO BRASIL; in
groups: C
07007 RIDE OF YOUR LIFE;
MARKBBDO/PRAGUE
MERCEDES-BENZ; MERCEDES – BENZ
ČESKÁ REPUBLIKA S.R.O.; in groups: E
07008 TRADUCTOR_
TRANSLATOR; ALMAPBBDO;
BRASIL
PIEZAS ORIGINALES VOLKSWAGEN;
VOLKSWAGEN DO BRASIL; in groups: A
BEST OF ELECTRONICS
08001 ALMA_SOUL; F/NAZCA
SAATCHI & SAATCHI; BRASIL
M-MONOCHROM; LEICA; in groups: A
08002 ASTRONAVE_SPACE SHIP /
RUIDOS EXTRAÑOS_STRANGE
NOISES / TANQUE_TANK /;
ALMAPBBDO; BRASIL
SUPER SONICA SOUND DESIGN; SUPER
SONICA; in groups: C
08003 BOLA E IMÁN_STEEL BALL
AND MAGNET / RATÓN Y
QUESO_MOUSE AND CHEES; TBWA
ESPAÑA; ESPAÑA
SONY PLAYSTATION; SONY COMPUTER
ENTERTAINMENT; in groups: C,D
08004 ECLIPSE LIVE FROM
FUJIYAMA; DENTSU INC.; TOKYO
SOLAR ENERGY SOLUTIONS; PANASONIC;
in groups: D,J
08005 ELIJA DESPUÉS_CHOOSE
AFTER; GIOVANNI+DRAFTFCB;
BRASIL
JVC CÁMARA GCPX10; JVC; in groups: D
08006 INSIGHT / WHAT DOES
YOUR MIND SEE?; CHEIL
WORLDWIDE; SEOUL
SAMSUNG CAMERA; SAMSUNG
ELECTRONICS; in groups: A
08007 PUNK; NEW MOMENT NEW
IDEAS COMPANY Y&R/BELGRADE
LONG LASTING BATTERIES; NELT D.O.O.;
in groups: D
08008 SCREEN STORY;
PARTY/DENTSU INC.; TOKYO
MAKE.BELIEVE; SONY; in groups: A
BEST OF TRAVEL, TOURISM
AND TRANSPORT
09001 ‘HERE’ BALLOON; CHEIL
WORLDWIDE; SEOUL
S-OIL; S-OIL; in groups: D
09002 DUMB WAYS TO DIE;
MCCANN; MELBOURNE
METRO TRAINS; MCCANN; in groups: A
09003 DUMB WAYS TO DIE;
MCCANN; MELBOURNE
METRO TRAINS; METRO TRAINS; in
groups: E,K
09004 DUMB WAYS TO DIE –
TOAST/BEAR/HELMET/PIRANHA/H
AIR; MCCANN; MELBOURNE
METRO TRAINS; METRO TRAINS; in
groups: D
09005 WELCOME @
TRICKYTRACKS – BROWSER GAME;
MAXOMEDIA AG; SWITZERLANDBERN 23
GLEIS7; SCHWEIZERISCHE
BUNDESBAHNEN SBB, SWISS FEDERAL
RAI; in groups: E
09006 WHY DON’T YOU COME
OVER?; GMP ADVERTISING &
WEBSTYLER/BUCHAREST
NEWSPAPER; MEDIAFAX GROUP; in
groups: J,M
BEST OF RETAIL
10001 ART BASEL; WIRZ / BBDO;
SWITZERLAND-ZÜRICH
VEGETARIAN FAST FOOD RESTAURANT;
TIBITS; in groups: D
10002 CHOPPER’S SPIRIT; FRIENDS
AGENCY/MOSCOW
BAR FOR CHOPPER LOVERS; HARLY BAR;
in groups: C
10003 EGG TART/RICE
COOKER/KETTLE; LEO BURNETT,
HONG KONG; HONG KONG
REDEMPTION PROMOTION; 7-ELEVEN
HONG KONG; in groups: A
10004 FESTIVAL ; HEIMAT
WERBEAGENTUR; GERMANYBERLIN
DIY/ HOME IMPROVEMENT
SUPERSTORES ; HORNBACH; in groups: A
INTERCONTINENTAL SELECTION 2013
10005 FIAMBRERA
EXPRÉSS_LUNCH BOX EXPRESS;
TIEMPO BBDO; ESPAÑA
PROMOCIÓN; NESTLÉ ESPAÑA (LA
COCINERA); in groups: L
10006 FRAGRANCE PAIRS; WIRZ /
BBDO; SWITZERLAND-ZÜRICH
PERFUME RETAILER; MARIONNAUD; in
groups: L
10007 ICE CREAM / POCKET ; LEO
BURNETT – ISTANBUL
ICE CREAM; ANADOLU RESTORAN
ÝÞLETMELERÝ LTD.ÞTÝ.; in groups: C
10008 MCCROISSANT; DDB
WARSAW
MCDONALD’S BREAKFAST / LUNCH;
MCDONALD’S; in groups: D
10009 MOORMANN MACHT SITZ /
MOORMANN TAKES THE CHAIR;
JAEGER & JAEGER; GERMANYUEBERLINGEN
MOORMANN BROCHURE; NILS HOLGER
MOORMANN GMBH; in groups: G
10010 OFF OFFICE; JAEGER &
JAEGER; GERMANY-UEBERLINGEN
CATALOGUE; NILS HOLGER MOORMANN
GMBH; in groups: G
10011 SECOND-HAND STORIES;
WIRZ / BBDO; SWITZERLANDZÜRICH
SECOND-HAND STORE; ZÜRCHER
BROCKENHAUS; in groups: K
10012 SUNNY SALE; CHEIL
WORLDWIDE; SEOUL
EMART; EMART; in groups: D,E,J
10013 SYMPHONY; HEIMAT
WERBEAGENTUR; GERMANYBERLIN
DIY / HOME IMPROVEMENT
SUPERSTORES; HORNBACH; in groups: A
10014 THE HOME IMPROVEMENT
READINGS; HEIMAT
WERBEAGENTUR; GERMANYBERLIN
DIY / HOME IMPROVEMENT
SUPERSTORES; HORNBACH; in groups: H
10015 TIBITS PICNIC
BLANKET/BAG; WIRZ / BBDO;
SWITZERLAND-ZÜRICH
PICNIC BLANKET/BAG; TIBITS; in groups: K
10016 WI-FI GRATIS; TBWA
ESPAÑA; ESPAÑA
BOLA; MCDONALD’S SISTEMAS DE
ESPAÑA; in groups: H,I
BEST OF HOUSEHOLD
PRODUCTS AND
MAINTENANCE
11001 CAJA DE AHORROS MI
COLCHÓN_MY MATTRESS SAVINGS
BANK ; VCCP SPAIN; ESPAÑA
PRODUCTO DE DESCANSO; DES´S; in
groups: L,M
11002 COCKROACH / MOSQUITOS /
SPIDERS; Y&R PRAGUE
BIOLIT; BOCHEMIE A.S.; in groups: C
11003 FOOTWEAR / GLOVES /
HEADGEAR; LOWE ISTANBUL
19
OMO / DETERGANT; UNILEVER / OMO; in
groups: C
11004 SLEEP; YOUNG&RUBICAM
PRAGUE; CZECH REPUBLICPRAGUE
BIOLIT; BOCHEMIE A.S.; in groups: A
11005 THE ULTIMATE PENCIL:
FLOWER / OLD MAN; DENTSU INC.;
TOKYO
MARS LUMOGRAPH; STAEDTLER NIPPON
K.K.; in groups: C
11006 BEACH / FOREST /
MOUNTAIN; YOUNG&RUBICAM
PRAGUE; CZECH REPUBLICPRAGUE
COLEMAN SLEEPING BAGS; CAMPINGGAZ
CS S.R.O.; in groups: D
BEST OF COMMUNICATION
MEDIA AND PUBLICATIONS
13001 A CUP OF COFFEE, PLEASE;
COSMOS/YEKATERINBURG
LANGUAGE CENTRE; LANGUAGE CENTRE
TALISMAN; in groups: J,L
13002 ADIOS CLICHES, HOLA
MEXICO; ALMA DDB; UNITED
STATES
HOLA MEXICO FILM FESTIVAL; HOLA
MEXICO FILM FESTIVAL; in groups: A
13003 ATLANTIC GROUP; IMAGO
ADVERTISING AGENCY/ZAGREB
ANNUAL REPORT; ATLANTIC GROUP; in
groups: K
13004 BINARY CODE; JUNG VON
MATT / LIMMAT; SWITZERLANDZURICH
NEUE ZUERCHER ZEITUNG; NEUE
ZUERCHER ZEITUNG ; in groups: C
13005 EXTREMIST CONSTITUTION;
RED PEPPER/EKATERINBURG
INDEPENDENT MASS MEDIA; ZNAK.COM;
in groups: D
13006 GUITAR PEE; ALMAPBBDO;
BRASIL
BILLBOARD MAGAZINE; BILLBOARD
BRASIL.; in groups: D
13007 IS THE NEW; DDB BRASIL;
BRASIL
FOLLOW MAGAZINE; FOLLOW MAGAZINE;
in groups: A
13008 LA ESPERA TELEFÓNICA
POP_ON HOLD JAM SESSION;
ALMAPBBDO; BRASIL
BILLBOARD MAGAZINE; BILLBOARD
BRASIL.; in groups: B
13009 LA PRIMERA ROLLING
STONE BILINGUE EN LA HISTORIA;
LÁPIZ; UNITED STATES
ROLLING STONE; ROLLING STONE; in
groups: M
13010 LONDRES_LONDON;
ALMAPBBDO; BRASIL
TOP DESTINOS; EDITORA TODAS AS
CULTURAS; in groups: C
13011 RADIO UNDERGROUND; VCCP
SPAIN; ESPAÑA
EMISORA DE RADIO; DISCOS
IMPRESCINDIBLES; in groups: A
13012 RADIONET – TEA PARTY;
JANDL, MARKETING A REKLAMA,
S.R.O./BRATISLAVA
RADIONET RADIO NETWORK; RADIONET,
S.R.O. MEDIA REPRESENTATIVE;
in groups: B
13013 SHARE OPENING; FRIENDS
AGENCY/MOSCOW
PROMO WEBSITE OF MUSICAL BAND
POMPEYA; MUSICAL BAND POMPEYA; in
groups: J
13014 SHARE THE NEWS PAPER
WITH CHILDREN; DENTSU INC.;
TOKYO
THE TOKYO SHIMBUN (NEWSPAPER);
THE TOKYO SHIMBUN (NEWSPAPER);
in groups: E
13015 UNICORN X SPACE
BROTHERS »FEEL SO MOON«;
PARTY; TOKYO
SPACE BROTHERS; KI/OON MUSIC INC.,
KODANSHA COMPANY LTD.; in groups: E,J
BEST OF ENTERTAINMENT,
RECREATION, LEISURE
14001 BELDENT RANDOM MUSIC
FEST; CASTRO; ARGENTINA
BELDENT; MONDELEZ INTERNATIONAL
ARGENTINA; in groups: M
14002 BIRD HOUSES; HAVAS
WORLDWIDE PRAGUE; CZECH
REPUBLIC-PRAGUE
CZECH PHILHARMONIC ORCHESTRA;
CZECH PHILHARMONIC ORCHESTRA; in
groups: J
14003 CAMPAÑA SEÑALES
HORARIAS_TIME SYSTEMS;
MCCANN ESPAÑA; ESPAÑA
EUROMILLONES; LOTERÍAS Y APUESTAS
DEL ESTADO; in groups: B
14004 CATCH THE MOON, CATCH
THE BLOSSOM.; DENTSU INC.;
OSAKA
HAIKU AND ART EXHIBITION IN LONDON;
SHO OFFICE; in groups: D,G
14005 DO NOT WAIT TO GET OLD
TO GO TO BENIDORM;
TBWA\ESPAÑA; SPAIN-MADRID
LOW COST FESTIVAL; LOW COST
FESTIVAL; in groups: A
14006 DUEL; HAVAS WORLDWIDE
DUESSELDORF; GERMANYDÜSSELDORF
N-TV (NEWS CHANNEL); N-TV
NACHRICHTENFERNSEHEN GMBH; in
groups: E
14007 ESCAPING JAPANESE;
DENTSU INC.; TOKYO
THE GRATE ESCAPE GAME; FUJIQ
AMUSEMENT PARK; in groups: A
14008 IDIOMAS_LANGUAGES;
LATINWORKS; UNITED STATES
CINE LAS AMÉRICAS INTERNATIONAL
FILM FESTIVAL; CINE LAS AMÉRICAS; in
groups: B
14009 LEGO TECHNIC – MIXER /
SOUND SYSTEM; JANDL,
MARKETING A REKLAMA,
S.R.O./BRATISLAVA
LEGO TECHNIC; LEGO TRADING S.R.O.; in
groups: C
INTERCONTINENTAL SELECTION 2013
14010 LOVE STORY / STAKEOUT;
CONILL SAATCHI & SAATCHI;
UNITED STATES
ARGENTINA NEW CINEMA FILM FESTIVAL;
CONSULADO GENERAL DE ARGENTINA EN
LOS ANGELES; in groups: A
14011 LOVE TO BINGO;
ALMAPBBDO; BRASIL
GETTY IMAGES; GETTY IMAGES;
in groups: E
14012 NATAL GENIAL BOLT; BOLT
BRASIL; BRASIL
DECORAÇÃO DE NATAL INTERATIVA;
BOLT BRASIL; in groups: E
14013 N-TV APP CAMPAIGN; HAVAS
WORLDWIDE DUESSELDORF;
GERMANY-DÜSSELDORF
N-TV (NEWS CHANNEL); N-TV
NACHRICHTENFERNSEHEN GMBH; in
groups: E
14014 PIANO; NEW MOMENT NEW
IDEAS COMPANY SKOPJE
JAZZ FESTIVAL; SKOPJE JAZZ FESTIVAL;
in groups: D,K
14015 REGAME; PARTY/DENTSU
INC.; TOKYO
INTEL; INTEL; in groups: E
14016 SEEING IS BELIEVING;
CLEMENGER BBDO; SYDNEY
FOXTEL; FOXTEL; in groups: A
14017 SHARE OPENING; FRIENDS
AGENCY/MOSCOW
PROMO WEBSITE OF MUSICAL BAND
POMPEYA; MUSICAL BAND POMPEYA; in
groups: E
14018 THE FRUIT:
POMEGRANATE/CHERRY/APPLE;
DENTSU INC.; TOKYO
D&AD 2012 EXHIBITION IN JAPAN; THE
YOSHIDA HIDEO MEMORIAL
FOUNDATION/ADVERTISING ; in groups: C
14019 THE SELLER – OFFF
BARCELONA 2012 – BUMPERS;
STUPIDSHIT; SPAIN-BARCELONA
BUMPERS; OFFF FESTIVAL; in groups: A
14020 THE STRATOS JUMP 1:350;
OGILVY & MATHER VIENNA;
AUSTRIA-VIENNA
THE MODEL MAKER FAIR; REED
EXHIBITIONS; in groups: A
14021 VIÑEDOS_VINEYARDS;
MCCANN ESPAÑA; ESPAÑA
PRIMITIVA; LOTERÍAS Y APUESTAS DEL
ESTADO; in groups: A
14022 WHEN MUSIC FLOWS INTO
PICTURES; DRAFTFCB GERMANY;
GERMANY-HAMBURG
CONCERT ‘DIE MOLDAU’ (‘VLTAVA’) BY
BEDRICH SMETANA; PHILHARMONIKER
HAMBURG; in groups: D
14023 ADS THAT MAKE ME MAD;
BANDA AGENCY
EVENT; KYIV INTERNATIONAL
ADVERTISING FESTIVAL (KIAF);
in groups: E
BEST OF CORPORATE
15001 ALI; ALMAPBBDO; BRASIL
GETTY IMAGES; GETTY IMAGES;
in groups: D
20
15002 BIOGRAFIA EN
BLANCO_BLANK BIOGRAPHY;
ALMAPBBDO; BRASIL
CASA DO ZEZINHO; CASA DO ZEZINHO; in
groups: D
15003 CATRACA DE CERVEZA_THE
BEER TURNSTILE; ALMAPBBDO;
BRASIL
ANTARCTICA; AMBEV; in groups: H
15004 CREATIVE AWARDS
REDESIGN; HAVAS WORLDWIDE
PRAGUE A.S./PRAGUE
ADVERTISING AGENCY; EURO RSCS
PRAGUE; in groups: K
15005 CREATIVO_CREATIVE;
ALMAPBBDO; BRASIL
ESCOLA PANAMERICANA DE ARTE E
DESIGN; ESCOLA PANAMERICANA DE
ARTE E DESIGN; in groups: E,M
15006 DEL AMOR AL BINGO_FROM
LOVE TO BINGO; ALMAPBBDO;
BRASIL
GETTY IMAGES; GETTY IMAGES;
in groups: A
15007 FONT SYSTEM FOR THE
2012 TOKYO ANNUAL MEETINGS
OF THE IMF AND WORLD BANK
GROUP; DENTSU INC.; TOKYO
ANNUAL MEETINGS OF THE IMF AND
WORLD BANK GROUP; MINISTERY OF
FINANCE; in groups: L
15008 FOOTBALL /
MOTORSPORTS; Y&R PRAGUE
BREWERY; ZATECKY PIVOVAR SPOL.S.
R.O.; in groups: D
15009 GREETING CARD 2013;
HAVAS WORLDWIDE PARIS;
FRANCE-PUTEAUX
GREETING CARD; HAVAS WORLDWIDE
PARIS; in groups: I
15010 I AM MUMBAI; TAPROOT
INDIA; MUMBAI
MUMBAI MIRROR; BENNETT COLEMAN &
CO. LTD; in groups: A
15011 LIFE’S TURN IN A SENTENCE
2; LEO BURNETT SCHWEIZ AG;
SWITZERLAND-ZURICH
LIFE INSURANCE; SWISS LIFE; in groups: C
15012 PETER SAGAN PARKING;
ISTROPOLITANA
OGILVY/BRATISLAVA
CITROËN; CITROËN SLOVAKIA;
in groups: M
15013 PHOTOBALL; ALMAPBBDO;
BRASIL
HP; HP; in groups: D
15014 PHOTOMAGIC; SAATCHI &
SAATCHI UKRAINE/KYIV
PHOTO STUDIO; ANDREY LOBOV; in
groups: K
15015 THE HUMAN YOUTUBE
PLAYER; DIGITAS FRANCE;
FRANCE-LEVALLOIS PERRET
PUBLICIS WISHES 2013; PUBLICIS
GROUPE; in groups: I
BEST OF FINANCIAL
16001 COCHE_CAR; ALMAPBBDO;
BRASIL
BRADESCO SEGURO AUTO; BRADESCO
SEGUROS; in groups: I
16002 LADRÓN, CHOQUE Y
TORNADO_THIEF, SHOCK AND
TORNADO; DDB COLOMBIA;
COLOMBIA
SEGUROS BANCOLOMBIA;
BANCOLOMBIA; in groups: C
16003 RENOVATION LOAN ; AGE
MCCANN/TALLINN
RENOVATION LOAN; KREDEX ; in groups: D
16004 VZ WEALTH MANAGEMENT
„CAVEMEN“; RUF LANZ, ZURICH;
SWITZERLAND-ZURICH
VZ WEALTH MANAGEMENT; VZ WEALTH
MANAGEMENT; in groups: C
BEST OF PUBLIC AND
PRIVATE SERVICES
17001 A GOOD BUTTON; MCCANN
WOPRLDGROUP HONG KONG;
HONG KONG
THE HONG KONG SOCIETY FOR
REHABILITATION; THE HONG KONG
SOCIETY FOR REHABILITATION;
in groups: E
17002 ABUELA_GRANDMA;
DRAFTFCB; ARGENTINA
ZONAJOBS.COM; ZONAJOBS.COM.
BUSQUEDA DE TRABAJO; in groups: E
17003 ABUSED GODDESS 1-3;
TAPROOT INDIA; MUMBAI
SAVE OUR SISTERS; (STCI); in groups: C,K
17004 ACCESSIBILITY MAP;
ARTICUL MEDIA/MOSCOW
THE PROJECT ACCESSIBILITY MAP; THE
SOCHI-2014 ORGANIZING COMMITTEE
AND THE ONE CO; in groups: E
17005 BACK TO SCHOOL; JUNG
VON MATT / LIMMAT;
SWITZERLAND-ZURICH
TOURING CLUB SCHWEIZ; TOURING CLUB
SCHWEIZ; in groups: A
17006 BIG PEOPLE;
OUTOFTHEBOX/MOSCOW
CHARITY FOUNDATION; LIVING CHARITY
FOUNDATION; in groups: J
17007 BLIND; HUNGRY
BOYS/MOSCOW
CHARITY FUND OF SOCIAL ASSISTANCE
TO THE BLIND CHILDREN OF ANNA
CHAPMAN THE RIGHT TO SMILE««;
HUNGRY BOYS; in groups: E
17008 BRIDGE OF LIFE; CHEIL
WORLDWIDE; SEOUL
SAMSUNG LIFE INSURANCE; SAMSUNG
LIFE INSURANCE; in groups: D
17009 CAR VS PIANO; BBDO
RUSSIA GROUP; RUSSIA -MOSCOW
INTOUCH; INTOUCH; in groups: E
17010 DONATE WITH STYLE;
MCCANN ERICKSON DIGITAL/TEL
AVIV
NON-PROFIT ORGANIZATION;
SHORASHIM GROUP; in groups: J,L
17011 DUMB WAYS TO DIE;
MCCANN; MELBOURNE
METRO TRAINS; METRO TRAINS; in
groups: E
INTERCONTINENTAL SELECTION 2013
17012 EASY WAY TEST; LODUCCA;
BRASIL
INSTITUCIONAL; EASY WAY (ESCUELA DE
INGLÉS); in groups: E
17013 EL PEOR FINAL_THE WORST
END; TBWA ESPAÑA; ESPAÑA
ASOCIACIÓN FEDERAL DERECHO A MORIR
DIGNAMENTE; DMD; in groups: A
17014 ESPOSO_HUSBAND; LÁPIZ;
UNITED STATES
MUJERES LATINAS EN ACCION; MUJERES
LATINAS EN ACCION; in groups: B
17015 GREEN TO CLEAN PROJECT;
DENTSU INC.; OSAKA
OSAKA CITY; OSAKA CITY; in groups: D
17016 LA RANA MAX/ THE FROG
MAX; SEÑOR Z; PERU
ARTESCO; ARTESCO; in groups: A
17017 LET’S TALK; ALMA DDB;
UNITED STATES
CRICKET WIRELESS; CRICKET WIRELESS;
in groups: B
17018 MAY CAUSE DROWSINESS;
DENTSU INC.; TOKYO
.JP; JAPAN REGISTRY SERVICES CO., LTD.;
in groups: A
17019 MI SANGRE ES ROJO
NEGRO_MY BLOOD IS RED BLACK;
LEO BURNETT TAILOR MADE;
BRASIL
INSTITUCIONAL; HEMOBA/ESPORTE
CLUBE VITORIA; in groups: I,L
17020 MONSTERS; HAVAS
WORLDWIDE HELSINKI
PARENTAL ALCOHOL AWARENESS;
FRAGILE CHILDHOOD; in groups: M
17021 NO NAME MATCH;
ONIRIA\TBWA; PARAGUAY
CAMPAÑA DE CEDULACIÓN; UNICEF; in
groups: I,M
17022 OMAMORY; BEACON
COMMUNICATIONS K.K./LEO
BURNETT TOKYO; TOKYO
NORTON INTERNET SECURITY;
SYMANTEC JAPAN; in groups: A
17023 ONE PHOTO A DAY IN THE
WORST YEAR OF MY LIFE;
SAATCHI&SAATCHI BELGRADE
SAFEHOUSE FOR VICTIMS OF DOMESTIC
VIOLENCE; FUND B92; in groups: M
17024 OPERACIÓN
BELÉN_OPERATION BETHLEHEM;
LOWE-SSP3; COLOMBIA
PROGRAMA DE ATENCIÓN HUMANITARIA
AL DESMOVILIZADO (PAHD); MINISTERIO
DE DEFENSA; in groups: A
17025 PRISON 1, 2; HAVAS
WORLDWIDE PRAGUE A.S./PRAGUE
AMNESTY INTERNATIONAL; AMNESTY
INTERNATIONAL; in groups: C
17026 RAK’N’ROLL RECORDS – A
CHARITY RECORD LABEL;
180HEARTBEATS + JUNG V.
MATT/WARSZAWA
RAK’N’ROLL RECORDS; RAK’N’ROLL
FOUNDATION; in groups: E
21
17027 SWISS SMILE „STOP HIDING
YOUR TEETH“; RUF LANZ, ZURICH;
SWITZERLAND-ZURICH
SWISS SMILE DENTAL CLINIC; SWISS
SMILE DENTAL CLINIC; in groups: C
17028 UN CALENDARIO QUE DONA
DINERO TODOS LOS MESES; LÁPIZ;
UNITED STATES
MUJERES LATINAS EN ACCION; MUJERES
LATINAS EN ACCION; in groups: K
17029 VALENTINE’S GIFT; LÁPIZ;
UNITED STATES
MUJERES LATINAS EN ACCION; MUJERES
LATINAS EN ACCION; in groups: E
17030 VOCES EN EL CIELO_SKY
VOICES; LOWE-SSP3; COLOMBIA
PROGRAMA DE ATENCIÓN HUMANITARIA
AL DESMOVILIZADO (PAHD); MINISTERIO
DE DEFENSA; in groups: A
17031 WEB BLACKOUT; MCCANN
BELGRADE, MRM BELGRADE
ASSOCIATION OF BLIND AND VISUALLY
IMPAIRED PEOPLE OF SERBIA; WHITE
CANE NGO; in groups: E
BEST OF SOCIAL
ENGAGEMENTS
18001 10 METERS APART; NEW
MOMENT NEW IDEAS COMPANY
SKOPJE
TOLERANCE; GOVERNMENT OF REPUBLIC
OF MACEDONIA; in groups: A,B,E,I,J
18002 A GIRL/A BOY/A GIRL 2; THE
LEO BURNETT GROUP THAILAND;
BANGKOK
CPCR BRAND CORPORATE; THE CENTER
FOR THE PROTECTION OF CHILDREN’S
RIGHTS; in groups: D
18003 ABUSED GODDESS 1-3;
TAPROOT INDIA; MUMBAI
SAVE OUR SISTERS; (STCI); in groups: C
18004 AUTISM FORUM
SWITZERLAND „CERTIFICATES“;
RUF LANZ, ZURICH;
SWITZERLAND-ZURICH
AUTISM FORUM SWITZERLAND; AUTISM
FORUM SWITZERLAND; in groups: C
18005 AUTISM FORUM
SWITZERLAND „RADIO-NEWS
FROM PEOPLE WITH AUTISM“; RUF
LANZ, ZURICH; SWITZERLANDZURICH
AUTISM FORUM SWITZERLAND; AUTISM
FORUM SWITZERLAND; in groups: B
18006 AVOID – PLUGIN FOR FAIR
ONLINE SHOPPING.; INTERONE
GMBH; GERMANY-MUNICH
AVOID PLUGIN; EARTH LINK E.V.
REGISTRED ORGANISATION AGAINST CHI;
in groups: E
18007 BEER SUICIDE/CHAMPAGNE
SUICIDE/WHISKY SUICIDE; THE LEO
BURNETT GROUP THAILAND;
BANGKOK
DON’T DRIVE DRUNK FOUNDATION;
DON’T DRIVE DRUNK FOUNDATION; in
groups: C,D
18008 BULLET; HAVAS
WORLDWIDE PRAGUE A.S./PRAGUE
ANNIVERSARY OF THE DIVISION OF
CZECHOSLOVAKIA; CZECH HELSINKI
COMMITTEE; in groups: A
18009 BURY THE PAST; DDB
DM9JAYMESYFU; MANILA
FIGHT AGAINST EVAW (ELECTRONIC
VIOLENCE AGAINST WOMEN); GABRIELA;
in groups: E,J,L
18010 DAYS OF HOPE; SAATCHI &
SAATCHI/BUCHAREST/MOSCOW/BE
LGRADE/WARSAW
SAMUSOCIAL, SPRAVEDLIVAYA
POMOSCH, SHELTER, POLSKI CZERWONY
KRZYZ; SAMUSOCIAL, SPRAVEDLIVAYA
POMOSCH, SHELTER, POLSKI; in groups: I
18011 DONATING 2-BARCODE
WATER; CHEIL WORLDWIDE; SEOUL
MINEWATER; CJ CHEILJEDANG; in groups:
J,K
18012 DON’T MAKE UP AND DRIVE;
DDB TRIBAL GROUP; GERMANYBERLIN
VOLKSWAGEN BRAND; VOLKSWAGEN AG;
in groups: A
18013 INTEGRATION DAY; SAATCHI
& SAATCHI MILAN; ITALY-MILANO
WORLD DOWN SYNDROME DAY;
COORDOWN ONLUS; in groups: J
18014 KIDS SOLDIERS; HAVAS
WORLDWIDE PRAGUE A.S./PRAGUE
AMNESTY INTERNATIONAL; AMNESTY
INTERNATIONAL; in groups: A
18015 MONSTERS; HAVAS
WORLDWIDE HELSINKI
PARENTAL ALCOHOL AWARENESS;
FRAGILE CHILDHOOD; in groups: A
18016 ONE PHOTO A DAY IN THE
WORST YEAR OF MY LIFE;
SAATCHI&SAATCHI BELGRADE
SAFEHOUSE FOR VICTIMS OF DOMESTIC
VIOLENCE; FUND B92; in groups: A,E
18017 THE CROSS; LOWE AND
PARTNERS BUCHAREST;
ROMANIA-BUCHAREST
RED CROSS FIRST AID; ROMANIAN RED
CROSS; in groups: C
18018 THE HEART OF THE CITY /
EL CORAZÓN DE LA CIUDAD;
CASTRO; ARGENTINA
VIDACOL; DANONE; in groups: M
18019 YOUR PROFILE WITHOUT
SECRETS; SOCIALIZER/WARSAW
HBO SERIES IN TREATMENT 2; HBO
POLAND; in groups: E
18020 TURKISH AIRLINES EYE OF THE
FAN; MCCANN ISTANBUL; ISTANBUL
TURKISH AIRLINES EUROLEAGUE
SPONSORSHIP; TURKISH AIRLINES; in
groups: E
ORGANIZERS OF 7TH INTERCONTINENTAL
ADVERTISING CUP BELGRADE, APRIL 2014
ICAC
Jure Apih, Chief Executive Officer, ICAC
Meta Dobnikar, Member of ICAC Board
Polona Simšič, Communication and Coordination, Festfest
MEDIA MARKETING, NO LIMIT
Ekrem Dupanović, Editor in Chief of Media Marketing
Smiljka Dokić Jeremić, Head of Belgrade Office, Serbia
NEW MOMENT, NEW IDEAS COMPANY – VISUAL IDENTITY
Slaviša Savić, Art Director
Slaviša Savić, Ana Vehauc, Copywriters
Svetlana Ćopić, Creative Director
Žarko Sakan, Managing Director
SPONSORS
Erste Bank
McCann Belgrade
New Moment New Ideas Company
DPC, digital printing center
Multivision
Uniko Outdoor
Uniqua Osiguranje
Crowne Plaza Belgrade
Tikveš
Super Star Worldwide
JUDGING IT SUPPORT
Rasto Raztresen, Abraxas Ljubljana
Mateja Tomažinčič, Video Production
CATALOGUE
Publisher: Festfest d.o.o., Ljubljana
SEVENTH INTERCONTINETAL ADVERTISING CUP IN BELGRADE IS ORGANIZED BY MEDIA MARKETING –
NO LIMIT AND FESTFEST LJUBLJANA, EXECUTIVE OFFICE OF ICAC.
22