footwear - Selected Brands

footwear
piqué
monochrome
clear lines
spring / summer 2016
lookbook
punch
net
3
since 1933
this is Lacoste ·
Celebrating Lacoste’s
history, the Spring/Summer
2016 Collection re-ignites
the fundamental passion that
inspired the iconic piqué polo
shirt more than 80 years ago.
It was founder René Lacoste who was
first inspired to design a product that
complemented both his performance
on court and the effortless style he
was widely known for.
From his work with fabric specialist
André Gillier, the now iconic piqué
polo shirt was born, reflecting values
developed from his sporting design
and innovation. These values drive
the Lacoste brand to this day,
from the court inspired Clear Lines
and Net, through to the aesthetically
driven Monochrome, Punch and
Piqué detailing.
SS16
since 1933 this is Lacoste
Lacoste’s heritage forms the basis of
this SS16 collection, motivated by a
determination to succeed across both
tennis and apparel innovation.
5
punch·
monochrome·
powerful, breathable, agile; It was
René Lacoste who first used the
punched tennis racket grip to enhance
his sporting per formance, which led to
unrivalled success during the 1920s.
The punch detailing remains a core
identity today as a stylish tribute to
the ar ticulate preparation of René
more than 80 years ago.
clean, timeless, confident; Bold,
statement style has been a vital
ingredient for Lacoste since its
bir th in 1933. A clean conf idence
motivated by shades of white worn
by René Lacoste remains an impor tant
f o un da tio n f o r the br an d to day.
brand codes ·
René Lacoste was a man inspired
by innovation with an unsurpassed
sporting determination. These
core values remain at the heart of
the Lacoste brand today. Artisan
techniques and craftsmanship
prevail throughout the collection
and are brought to life through the
brand codes. This collection has
Lacoste heritage at its core with a
twist of modernity.
since 1933, this is Lacoste.
clear lines·
n e t·
precision, strength, elegance;
L eaning o n L aco s te’s spo r ting her i tage
and determination, the net sits as one
o f L aco s te’s co re co d es . D e f ining prowess
and ar tisanship, this iconic symbol of
tennis highlights the technicalities
of reaching innovative excellence, a
true signature of an esteemed histor y
encapsula ting the br an d ’s w inning
culture and attention to f iner detail.
since 1933 this is Lacoste
innovation, performance, style;
The very fabric designed by René
Lacoste during the 1920s in the
quest to find the perfect product
fit for performance, movement and
durabili t y. The resul t: L acos te’s
iconic L .12.12 piqué polo shir t is
s till relevant today.
SS16
piqué·
courts, structure, sport; With an
alm o s t archi tec tur al quali t y, cl ean
definitive lines remain at the hear t of
w ha t L aco s te s tan ds f o r. A n aes thetic
born from the winning lines of the
tennis cour t and spor ting achievement
but with a contemporar y trend-led
character for a timeless appeal.
7
René; ef for tless style
on and of f the cour t ·
•2
René Lacoste graced the sport
of tennis more than 80 years ago
and led the way across the globe
throughout the 1920s.
•1
© Rol / Bnf
•3
© Keystone
•5
© Archives famille Lacoste
© Irving Penn
Inherently determined and focused,
Lacoste’s articulate approach to the
game achieved the ultimate success,
but it was his innovative qualities that
brought about major changes to both
style and play.
Recognised for his effortless elegance
as a player and stylish persona decked
in monochrome shades of sophisticated
white, René started to turn his attention
to ways in which he could enhance his
performance.
His attention to detail and perfection
played out in the creation of the iconic
piqué polo shirt which introduced the
brand’s new breathable fabric.
•4
“ at that time we all played
in white town shir ts with
but tons, sleeve but tons
and collars. I needed
something more practical
a n d m o r e h e a l t h y.”
René Lacoste, 1933
1. monochrome; clean, timeless, confident 2. piqué; innovation, performance, style 3. punch; powerful, breathable, agile 4. clear lines; courts, structure, sport 5. net; precision, strength, elegance.
© Roger Viollet
since 1933 this is Lacoste
René Lacoste captured the clear lines
and fair-play elements of his sport, the
importance of technical precision born
from the net through to sharp, straight,
definitive contours. These core brand
codes motivated the brand of Lacoste
and stay with us every step of the way as
the heartbeat behind everything we do.
© Archives famille Lacoste
SS16
Other innovations included the now
common punched tennis racket grip,
which fine tuned power, precision and
connection during play.
9
piqué ·
The foundation of Lacoste’s true artisanship.
SS16
since 1933 this is Lacoste
innovation
performance
style
11
piqué ·
During the 1920s the clothing
worn by professional tennis
players was a world away from
what we see today.
One of the most visible differences was
that men wore long-sleeved white collared
shirts with their sleeves rolled to aid
movement. It was this element of the
game that inspired a young René Lacoste
to first showcase his innovative spirit
by designing a new product that would
make playing the game easier and
more comfortable.
Famously working with specialist
André Gillier, Lacoste designed a fabric
that would not only enhance and improve
on-court performance, but one that
still fitted the aesthetic of the clean,
sophisticated appearance of the players.
In true Lacoste style, his first move was to
drastically take the sleeves to the elbow
to allow for ease of movement, but it was
the fabric itself, which became as iconic as
the more visible aspects; that fabric was
to become universally known as 'piqué'.
SS16
since 1933 this is Lacoste
Both Lacoste and Gillier decided on the
piqué fabric because it ticked two very
major necessities for them. First, it was a
fabric that allowed for extra breathability
and movement when playing and second,
it remained looking smart, presentable
and ultimately stylish throughout play
and afterwards too. This product was
to become the iconic L.12.12 Piqué Polo
Shirt, still so relevant and favoured today
and one of the most recognisable and
important symbols for Lacoste.
13
cambrai
– 7 3 1 CAW0 1 2 4
SS16
A c le an , m od e rn c las s ic , th e Cam brai re tain s its h e ritage s ilh oue tte c om bin e d w ith fin e ,
in tric ate piq ué e m bos s in g for a ligh t, s lim -lin e ae s th e tic .
since 1933 this is Lacoste
piqué ·
15
piqué ·
A simple conf idence captures
the essence of René Lacoste
With an effortless shift from the
tennis courts, the classic lightweight
piqué fabric inspires the leather
embossing on the Crosley shoe.
c r o sle y
– 731C A M0108
SS16
The Cr o s l ey i s a s ho wcas e o f co nt emp o r ar y des i g n us i ng
p r emi um Chant aco l eat her emb o s s ed wi t h t he ver y s ame p i qué
p at t er n as us ed b y René L aco s t e fo r t he i co ni c p o l o s hi r t .
since 1933 this is Lacoste
Sophisticated and elegant, the
shoes have a natural Summer appeal.
A simple confidence captures the
essence of René Lacoste and the
innovative qualities he possessed.
Dynamic and subtle to achieve an
understated style, with crisp Summer
tailoring and classic textures.
17
monochrome ·
The bold values of
monochrome have been
part of the Lacoste brand
from the beginning.
Understated and subtle, the
dynamism of monochrome and
its impact have remained true
to the core beliefs of Lacoste.
A clean confidence motivated
by shades of white worn by René
Lacoste remains an important
foundation for the brand today.
Born directly from the tennis
courts, it was the effortless
style and understated elegance
of René that breathed life
into this brand code. Direct
in approach and with a sense
of ease, monochrome is
motivated by the ultimate in
sporting performance.
Equally subtle in styling,
René championed monochrome
and its various forms. To him
monochrome captured the clean,
classic tone of tennis.
SS16
since 1933 this is Lacoste
The now iconic piqué polo shirt
was born from these values
and the processes of René’s
innovative discovery sit at the
heart of the brand’s codes
today with monochrome proudly
spanning across them all.
19
clean
timeless
confident
monochrome ·
tamora hi
– 7 3 1 CAW0 1 2 1
SS16
Th e Tam ora Hi take s us aw ay from th e c ourts .
Effortle s s s tyle an d m od e rn ity in pre m ium le ath e r c om bin e
w ith ric h te x ture s for th at ove rall appe al.
since 1933 this is Lacoste
A confident, timeless and versatile style
capturing the essence of effortless modernity
21
j oggeur
– 7 3 1 CAM0 1 1 6
SS16
Capturin g th e e s s e n c e of th e m on oc h rom e c od e , th e Jogge ur is a m od e rn tw is t on an 8 0 s c las s ic in s pire d
by th e c ourts , fe aturin g s oft le ath e r an d s ue d e e m be llis h e d w ith th e d is tin c tive c roc od ile on th e h e e l c oun te r.
since 1933 this is Lacoste
monochrome ·
23
monochrome ·
A crisp and bold tone for
c a s u a l s p o r t i n s p i r e d d a y - w e a r.
Proving timeless in its appeal,
monochrome captures the
understated style and the essence
of founder René Lacoste.
SS16
A crisp and bold tone for
casual sport inspired day-wear, the
subtle tones of the Tamora family
create a fashion-forward look.
since 1933 this is Lacoste
Encapsulating a confidence and
energy that has synergy with the courts,
the bold yet tonal silhouettes give a
clear statement, setting a stylish tone
from the feet upwards.
25
clear lines ·
The precision of René Lacoste
and his determination to
achieve perfection is mirrored
through the clear definitive
lines of the tennis court he
once graced as a player.
Clean and bold, the clear lines of
the court represent René Lacoste’s
focus and echo the forward-thinking
and open nature of the brand he
created. This honest approach
inspired Lacoste to create products
with a clear purpose, fit for sporting
performance with a theme of
natural elegance and style.
A determined and focused player
with fair play and honesty at
his core, René's approach was
uncomplicated but with an
unrivalled attention to detail and
fine-tuning – a methodology that
would lead to worldwide success
on the tennis court and as an
innovator of sportswear.
SS16
since 1933 this is Lacoste
The clear lines code captures
sleek, sporting performance but
with style at its heart.
27
ag ad e l r un n e r
– 731C AW 0101
SS16
The A g adel Runner i s a co nt emp o r ar y cl as s i c i n t he mak i ng .
A r chi t ect ur al cl ear l i nes co mb i ned wi t h s t r uct ur e and p er fo r mance, i nfl uenced by t h e c o u r t s.
since 1933 this is Lacoste
clear lines ·
29
clear lines ·
A clear n o d to th e ten n is co ur t s , t he L .i ft e cap t ur es L aco s t e’ s s p o r t i ng p r o wes s ,
with timeless elegan ce rei nvent ed fo r mo der n day, feat ur i ng defi ni t i ve l i nes
fro m g um r ub b er - s o l e t o l eat her - up p er .
l. i f t e
– 731SP M0023
Capturing the core values born from
Lacoste’s rich history, this brand code
takes the foundations of tradition
through to a modern day appeal.
SS16
A modern twist on a classic,
sophisticated but confident style,
which sets the tone for a look that
works both on and off court.
since 1933 this is Lacoste
Clever, subtle styling draws reference
to Lacoste’s sporting soul. A look
comprising clean silhouettes and
definitive lines that deliver Lacoste’s
core aesthetic of style-centric,
sporting performance.
31
clear lines ·
Clean, crisp and definitive. The mark of excellence,
inspired directly by the on-court markings.
SS16
since 1933 this is Lacoste
courts
structure
sport
33
punch ·
Stylish detailing born
from a heritage of
innovation and focus.
SS16
since 1933 this is Lacoste
powerful
breathable
agile
35
punch ·
Interest in developing
new ways to improve his
tennis performance led René
Lacoste to become a master
of developing subtle changes
that had a large effect on
the way he played.
Forever robust and focused, René
had a very direct approach to his
play. It was a no thrills method that
earned him the nickname of
‘The Crocodile’ due to his aggression
and focused determination.
In complete contrast, René was
widely known for his effortless style.
Yet underneath the wistfulness
was an obsession with detail and
perfection and this was to drive him
to one of his very first innovations.
In developing the now iconic piqué
polo shirt, René was also behind
the introduction of the punched
grip handle of the tennis racket.
This was to enhance his accuracy
as well as adding padded comfort
while competing.
This punch detailing has since
become synonymous with the
Lacoste brand, a very subtle styling
quirk that features on Lacoste
footwear, referencing it's sporting
heritage and artisanship.
SS16
since 1933 this is Lacoste
It is through this functional style
that Lacoste has become a timeless
brand for today.
37
t ur n i e r – 731C A M0135
m o k ar a – 731C A M0125
SS16
C o ns i s t i ng o f t wo p ar ed- b ack s i l ho uet t es , t he Mi ni mal Co ur t p ack feat ur es t he Tu r n i e r , a c l e a n ,
spo r t i ng s ho e wi t h i nt r i cat e p unched det ai l i ng , p i o neer ed b y René L aco s t e dur i ng h i s t e n n i s c a r e e r .
since 1933 this is Lacoste
punch ·
39
punch ·
Subtle, athletic contours with f ine punch
detailing give a nod to per formance
Simple clean lines twinned with
confident, uncomplicated punch
detailing gives this look a retro, sports
inspired character. With the Gazon,
it all starts with the shoe. The fine
detail and effortless persona is key:
the punched leather proving a quiet
understatement that showcases an
attention to finer detail and real
thought-through artisanship.
gazon
– 7 3 1 CAW0 1 1 6
SS16
I c on ic pe rforate d d e tailin g fe ature s on th is s ign ature s h oe .
With a n od to d urability from our c ourt h e ritage an d fun c tion al s tyle ,
L ac os te offe rs th is on -tre n d m od e rn s lip-on .
since 1933 this is Lacoste
Taking strong direction from Lacoste’s
sporting foundations, punch inspired
shoes set a dynamic platform for a
modern look. Subtle, athletic contours
teamed with fine punch detailing
give a nod to performance whilst
sophisticated textures and classic
colours retain a feminine edge.
41
net·
Defined by a winning performance,
elegant style and competitive edge.
SS16
since 1933 this is Lacoste
precision
strength
elegance
43
tramli ne
– 7 3 1 SPM0 0 4 4
SS16
With a s ubtle us e of th e n e ttin g m otif an d n e t c ord , th e Tram lin e is h e avily
in s pire d by our te n n is h e ritage an d th e pre c is ion n e c e s s ary for ultim ate s uc c e s s .
since 1933 this is Lacoste
net·
45
The N at o y i s a p r emi um S ummer s andal t hat
cap t ur es el eg ance and s o p hi s t i cat ed s t yl e
co mb i ned wi t h di s t i nct net fi ni s hi ng .
– 731C AW 0056
Net features as a significant
part of Lacoste detailing
inspired by René Lacoste’s
tennis heyday during the
1920s. This mark of success
has remained with the
brand since its birth more
than 80 years ago.
Net reflects excellence and
precision, a mark of class,
determination and a motivation
for perfection, practice and
working hard to achieve goals.
As well as being a key marker of
René's on-court dominance and
innovative mind-set, net has been
used to give subtle artisan qualities
and styling points to the brand,
affirming its fashion appeal.
With a playful aesthetic, net is
utilised for its effortless elegance
and comfort. A subtle reminder
of Lacoste’s sporting heritage,
net detailing takes on a natural
transition from performance
through to modern classic trends.
since 1933 this is Lacoste
Understated and versatile, net has
been used in many different ways
across Lacoste’s product offering,
but remains a timeless entity with
real brand value at its heart.
SS16
n at o y
net·
47
net·
Spor t inspired but
abundant with classic style
Taking inspiration from Lacoste’s
sporting heritage, the Natoy sandal
offers a modern day classic.
Clear lines and a simple aesthetic
finished with fine, eye-catching detail
create a dynamic look from the feet
upward for a fresh Summer look.
©Pentland Chaussures Ltd 2015. Lacoste and the crocodile device are registered trademarks of and used under license from Lacoste S.A and its associated companies.
This document is for internal use only. You may not modify copy, distribute, display, reproduce all or any part of this document, in any format, without PCL’s consent. All rights reserved.
SS16
since 1933 this is Lacoste
The white leather is complemented
here with subtle shades and cropped
tailoring. Elegant and timeless with
a twist of modernity.