Jan McInnis 800-492-9394 www.TheWorkLady.com

Jan McInnis
800-492-9394
www.TheWorkLady.com
www.ComedyWriterBlog.com
copyright Jan McInnis 2011,
[email protected]
copyright Jan McInnis 2011,
[email protected]
WHO
WHAT
WHEN
WHERE
WHY
HOW
copyright Jan McInnis 2011,
[email protected]
“Cloud services such as Dropbox, Windows Live,
Google Docs are unacceptable storage places
because they are not secure. We have invested 8
million dollars to be able to offer these secure
services to maintain confidentiality and protect the
attorney client privilege for our clients, so please
work with our technology team to utilize them.”
copyright Jan McInnis 2011,
[email protected]
“Cloud services such as Dropbox, Windows Live,
Google Docs are unacceptable storage places
because they are not secure. We have invested 8
million dollars to be able to offer these secure
services to maintain confidentiality and protect the
attorney client privilege for our clients, so please
work with our technology team to utilize them.”
What else costs $8 million?
What else FEELS like it costs $8 million?
copyright Jan McInnis 2011,
[email protected]
“Cloud services such as Dropbox, Windows Live, Google
Docs are unacceptable storage places because they are
not secure. We have invested 8 million dollars to be able
to offer these secure services to maintain confidentiality
and protect the attorney client privilege for our clients,
so please work with our technology team to utilize
them.”
What else costs $8 million?
What else FEELS like it costs $8 million?
 The cost of a couple of Starbucks lattes.
 What I owe my ex-wife in alimony
 What Tiger Woods lost in endorsements
 2 hours of salary for Bill Gates
copyright Jan McInnis 2011,
[email protected]
“Cloud services such as Dropbox, Windows Live, Google
Docs are unacceptable storage places because they are
not secure. We have invested 8 million dollars to be able
to offer these secure services to maintain confidentiality
and protect the attorney client privilege for our clients,
so please work with our technology team to utilize
them.”
I know some of you are thinking “$8 million?” is a lot of
money . . That’ll get you at least 2 Starbucks Lattes.
OR
$8 million. . . Oh that reminds me, I owe an alimony
payment to my ex-wife.
copyright Jan McInnis 2011,
[email protected]
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Where Did We Get That Figure?
Who Came Up With That?
When Did We Come Up With That?
How Did We Come Up With That?
Why Did They Come Up With That?
__________________________________
copyright Jan McInnis 2011,
[email protected]
Use our common assumptions and
stereotypes to make analogies . . . What do
we associate with it?
copyright Jan McInnis 2011,
[email protected]
If you want people to come to a technology
meeting, you could say:
“Please come to the technology meeting to
learn about new technology updates.”
copyright Jan McInnis 2011,
[email protected]
OR you can make a funny analogy by asking
questions:
“what do we associate with technology?”
(good & bad)
“who do we associate with technology?”
copyright Jan McInnis 2011,
[email protected]
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Confusing
Overwhelming
Exciting
Pornography
Security
Microsoft
Bill Gates
Websites
Computer crashes
Boring
Ashton Kutcher
Steve Jobs
Apple
Laptops
________
copyright Jan McInnis 2011,
[email protected]

Come out to the technology meeting. . . so when
you cause a computer crash, you’ll know enough
about technology to come up with a good excuse
to deflect the blame!
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Come out to the technology meeting. . .so you can
understand why data security means job security!

Come out to the technology meeting. . . so you can
be just as confused as the rest of us!

Come out to the technology meeting. . .so you can
be as popular as Ashton Kutcher and maybe you’ll
meet someone like Demi Moore.
copyright Jan McInnis 2011,
[email protected]
Make a list of what you want people to do, then
make analogies.
 Use secure cloud computing
 Attend a training
 Give you 5 minutes of their time so you can
explain something
 Don’t use unsecure networks in hotels.
copyright Jan McInnis 2011,
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PAINT A PICTURE
AND PEOPLE WILL REMEMBER IT
_________
copyright Jan McInnis 2011,
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ASK . . .what does this really mean???
In Other Words . . .
The Moral of the Story. . .
copyright Jan McInnis 2011,
[email protected]
“Please do not use cloud services as
Dropbox, Windows Live, Google Docs.
Recently, it has been discovered that these
systems have multiple potential security
flaws and could be hacked very easily.”
In other words,
The Moral of the Story. . .
What do we associate with unsecure
technology?
copyright Jan McInnis 2011,
[email protected]
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What do we associate with unsecure
technology?
Illegal
Spam
Movie Hackers
Bank Accounts
Jail time
Upset clients
Brilliance
Going out of business
8 year old kid
Losing your job
copyright Jan McInnis 2011,
[email protected]
Please do not use cloud services as Dropbox,
Windows Live, Google Docs. Recently, it has been
discovered that these systems have
multiple potential security flaws and could be
hacked very easily . . .
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IN OTHER WORDS. . .my 5 year old nephew could
get into our “confidential” documents during his
juice break.
IN OTHER WORDS my summer vacation includes
going to the beach, NOT locked up on Cell Block A
at San Quentin.
THE MORAL OF THE STORY storing stuff on
Windows LIVE could be the DEATH of us!
copyright Jan McInnis 2011,
[email protected]
“Please do not use the unsecure internet at
the Motel 6 for work purposes.”
What are you REALLY trying to say?
What do you associate with Motel 6?
copyright Jan McInnis 2011,
[email protected]
“Please do not use the unsecure internet at the
Motel 6 for work purposes.”
What are you REALLY trying to say?
What do you associate with Motel 6?
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Keep the lights on
Cheap furniture
Free breakfast
Desk clerk
Tom Bodette
Cheap rate
$6
Truck drivers
copyright Jan McInnis 2011,
[email protected]
“Please do not use the unsecure internet at
the Motel 6 for work purposes. . IN OTHER
WORDS, the Desk Clerk is more concerned
that SPAM doesn’t get into the waffles than
into your computer.”
“Please do not use the unsecure internet at
the Motel 6 for work purposes. . IN OTHER
WORDS they not only keep the lights on,
but they keep the firewalls down.”
copyright Jan McInnis 2011,
[email protected]
“Law2020™ is ILTA’s multi-year, multiplatform educational programming initiative
focusing on the ways in which law firms will
have to adapt in order to thrive over the
next decade.” IN OTHER WORDS. . .
copyright Jan McInnis 2011,
[email protected]
“Law2020™ is ILTA’s multi-year, multiplatform educational programming initiative
focusing on the ways in which law firms will
have to adapt in order to thrive over the
next decade. IN OTHER WORDS, we want
people to be able to sue each other long
into the next millennium.”
copyright Jan McInnis 2011,
[email protected]
As a result of encouraging employees at our law firm
to get involved with community projects, we have:

Logged 18,000 hours of community service. THE
MORAL OF THE STORY. . .

Helped fix up 500 Habitat for Humanity houses.
THE MORAL OF THE STORY. . .
_____________
copyright Jan McInnis 2011,
[email protected]
As a result of encouraging employees at our law firm to
get involved with community projects, we have:


Logged 18,000 hours of community service. THE
MORAL OF THE STORY. . .we’ve done more community
service than our convicted clients!
Helped fix up 500 Habitat for Humanity houses. THE
MORAL OF THE STORY. . . Our divorce lawyers have
fixed more homes than they’ve broken up.
_____________
copyright Jan McInnis 2011,
[email protected]
WIKIPEDIA:
"counterintuitive" literally means counter to
intuition, and so it essentially means that
something does not seem right or correct.
copyright Jan McInnis 2011,
[email protected]
Make a statement and then prove it. . .
“Using our secure cloud service will make you
skinny!”
“Using an unsecure cloud service such as DropBox
will make you fat!”
“Using our secure cloud service will get you dates!”
“Using our secure cloud service will make you
rich!”
copyright Jan McInnis 2011,
[email protected]
Using an unsecure cloud service such as Drop
Box will make you fat!
copyright Jan McInnis 2011,
[email protected]
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Using an unsecure cloud service such as Drop
Box will make you fat!
You could go to prison where they’ll feed you
lots of carbs.
You could loose your job and have to eat
Ramen Noodles, which are 480 calories per
package.
Your angry clients will stalk you, making it
impossible to leave your house and go to the
gym.
copyright Jan McInnis 2011,
[email protected]
ASK FUNNIER QUESTIONS TO
GET TO THE INTERESTING STUFF
copyright Jan McInnis 2011,
[email protected]
ASK FUNNIER QUESTIONS TO
GET TO THE INTERESTING STUFF

Do I/they have any interesting/funny
hobbies?
copyright Jan McInnis 2011,
[email protected]
ASK FUNNIER QUESTIONS TO
GET TO THE INTERESTING STUFF


Do I/they have any interesting/funny
hobbies?
Have I/they had any weird/funny past jobs?
copyright Jan McInnis 2011,
[email protected]
ASK FUNNIER QUESTIONS TO
GET TO THE INTERESTING STUFF



Do I/they have any interesting/funny
hobbies?
Have I/they had any weird/funny past jobs?
Are there any unusual facts about my/their
family?
copyright Jan McInnis 2011,
[email protected]
ASK FUNNIER QUESTIONS TO
GET TO THE INTERESTING STUFF




Do I/they have any interesting/funny hobbies?
Have I/they had any weird/funny past jobs?
Are there any unusual facts about my/their
family?
Has something funny happened on a vacation?
______________
copyright Jan McInnis 2011,
[email protected]
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“A Penny Saved Is A Penny Earned.”
“Hold Your Horses.”
“Rome Was Not Built In One Day”
“Idle Hands Are The Devil's Tools”
“Money Doesn’t Grow On Trees.”
“A Fool And His Money Are Soon Parted.”
“Everything But The Kitchen Sink.”
“Great Minds Think Alike.”
“It Takes Two To Tango”
“You Can't Take It With You”
“Pass The Buck”
“Practice Makes Perfect”
copyright Jan McInnis 2011,
[email protected]
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“Idle Hands Are The Devil's Tools. Come to the
technology meeting and be saved!”
“A Penny Saved . ..means you’re not using the
newest software. Let us upgrade your system and
you’ll save more.”
“Hold Your Horses. We just want you. . .to attend
our technology meeting.”
“Rome Was Not Built In One Day. . .probably because
they didn’t attend computer training. Come to our
meeting and learn!”
“Money Doesn’t Grow On Trees. If it did, do you
think I’d be putting up with this crazy office?”
“Outdated software usually involves A Fool And His
Money. . .meet with us so we can update your
computer.”
copyright Jan McInnis 2011,
[email protected]
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“This new software has Everything But The Kitchen
Sink. . . actually we can probably program it to do
your dishes too!”
“Great Minds Think Alike. All others use unsecure
cloud services.”
“It Takes Two To Tango . . . it only takes one person
to teach you how to use the new technology. Please
give me 5 minutes of your time!”
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“You Can't Take it With You. . .but once you learn
this cool new software, you might try!”
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“Pass The Buck. . .but don’t pass up this tech
meeting to learn the new software!”

“Practice Makes Perfect. . .but at $500 bucks a
billable hour, who has time to practice! Give me 5
minutes of your time and I can teach you the new
software.”
copyright Jan McInnis 2011,
[email protected]
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Good News/Bad News
We’re so old/rich/lazy
There’s more___ than ____
We’re larger than, taller than, richer than. . .
Rhymes
Top lists
Survey’s
A funny thing happened on the way here
copyright Jan McInnis 2011,
[email protected]
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Tie it into topical events
Call backs
Read funny things
First impressions
Unusual facts and figures
___________
copyright Jan McInnis 2011,
[email protected]
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Only make fun of a group you are a member of
Don’t do the obvious joke
Watch it when it comes to women
Don’t say something about someone that you
wouldn’t say to their face
Watch the industry climate/sensitive subjects
Be true to yourself
copyright Jan McInnis 2011,
[email protected]
Jan McInnis
800-492-9394
Drop Me A Note,
I’d Love To Hear From You!
www.TheWorkLady.com
www.ComedyWriterBlog.com
www.JanFanS.com (facebook)
copyright Jan McInnis 2011,
[email protected]