Satisfying Experience

TM
Helping You Provide a
TM
Satisfying Experience
for Everyone.
TM
TM
The Brands That Say
“We Care”
More than ever, hospitals realize that the quality of food they serve patients,
guests and staff plays a key role in the perception of their facility.
Kellogg’s® trusted brands on patient trays and in cafés send a clear
message that you care about the eating experience for everyone—in every
area of your facility. That’s a prescription for success!
Table of Contents
Your Goals are Our Priority
Pg 1
Cereal is #1 at Breakfast
Pg 2
Veggie Foods Make Their Tray Pg 3
Wholesome Snacks They Love Pg 4
Create Retail Opportunities
Pg 5-6
Get the Tools That Help You Succeed Pg 7
Your Goals are Our Priority
At Kellogg, we’ve made it our business to
understand yours.
We know how important it is to you to keep patients, staff and guests
satisfied with the food offered in your facility. Kellogg provides the brands
people know and love to help deliver positive dining experiences—a key
factor in achieving a successful overall operation. Recent studies show:
• In-room meals clearly impact patient satisfaction beyond the immediate
stay. They also extend to overall perception of hospital quality.1
• Nearly 80% of patients indicated that the food brands served were
important to their satisfaction with their hospital stay.2
Operators know, good, high quality food, combined with the comfort
brands from home are a part of the patient healing process and part of
keeping staff nourished to do their best job.
TM
1&2
Datassentials, Consumer Omnibus Study, 9/2013
1
Cereal is
#1
at Breakfast
3
At home or away, cereal is the top way
people start their day.
The cereal you serve has an impact on how patients view your operation.
A favorite cereal brand on your patient’s tray is one of the ways to convey
the comfort foods of home.
• Nearly 50% agree that generic food brands have the opposite effect
on their satisfaction: 40% said generic food would cause them to
consider a different hospital in the future.4
• Cereal is also the #1 non-dairy food/beverage category where brands
are important to overall patient satisfaction.4
• Kellogg is the #1 cereal manufacturer 3 with 7 of the top 10 cereals
purchased in the hospital category; Kellogg’s Corn Flakes® and
Rice Krispies® rank #2 & #3.5
TM
Single Serve Bowl and Individual
Box are the ideal size serving
portion for patient feeding.
Individual Box:
Single Serve Bowl:
Case Code
Product Description
Pack
Size
Case Code
38000-00596
Kellogg’s ® Rice Krispies ®
96 ct.
0.625 oz.
38000-00196
Kellogg’s Corn Flakes ®
96 ct.
38000-00896
Kellogg’s Raisin Bran ®
38000-01596
Product Description
Pack
Size
38000-21933
Kellogg’s ® Rice Krispies ®
70 ct.
0.88 oz.
0.75 oz.
38000-21928
Kellogg’s Corn Flakes ®
70 ct.
0.81 oz.
96 ct.
1.25 oz.
38000-21942
Kellogg’s Raisin Bran ®
70 ct.
1.52 oz.
Kellogg’s Frosted Flakes ®
96 ct.
1 oz.
38000-21962
Kellogg’s Frosted Flakes ®
70 ct.
1.2 oz.
38000-01696
Kellogg’s Special K
96 ct.
0.625 oz.
38000-21968
Kellogg’s Special K
70 ct.
0.81 oz.
38000-04996
Kellogg’s Frosted Mini-Wheats Bite Size
96 ct.
1 oz.
38000-21992
Kellogg’s Frosted Mini-Wheats Bite Size
70 ct.
1.31 oz.
72 ct.
Assorted
®
®
®
®
Kellogg’s ® Cereal Assortment Pack – Family
38000-07338
Kellogg’s Corn Flakes (16), Froot Loops (16),
Kellogg’s Frosted Flakes (16), Frosted Mini-Wheats Bite Size (16),
Kellogg’s Raisin Bran (16), Rice Krispies (16)
®
®
®
®
®
®
®
®
®
Kellogg’s Cereal Assortment Pack – Wellness
®
96 ct.
Assorted
®
38000-38118
Kellogg’s Low Fat Granola with Raisins (12), Smart Start
Antioxidants (12), Special K Red Berries (12), Special K Fruit & Yogurt (10),
Frosted Mini-Wheats Bite Size (8), Kashi GOLEAN Crunch! (6)
®
®
®
®
®
®
®
* For a full list of products, refer to the Recommended Product List.
3
4
5
NPD Eating Patterns in America 2012
Datassentials, consumer omnibus study, 9/2013
Product Evaluations, Q3 Tracker Penetration Report-12 months ending 3/2013 ( product evaluation)
2
Veggie Foods Make Their Tray
Goodness you can see. Greatness you can taste.
The focus on better nutrition is shaping consumers’ dining out decisions.
Choosing veggie foods more often is a growing trend, evolving beyond a
meat replacement into a desired and preferred food.6 Our veggie products
deliver on nutrition, taste and variety— because they’re made from familiar,
wholesome ingredients consumers know and believe nourishes their desire
to eat better.
• More than 100 Million Americans eat veggie foods occasionally,7 and
more than 9 million adults (18 years and older) are full time vegetarians.
• The amount of meat per meal served in hospitals has decreased by
10% since 2010 and has been replaced with vegetarian foods.8
Case Code
28989-97765
(Patient Feeding & Retail)
or 28989-31651
(Retail)
84059-00006
Product Description
Pack
MorningStar Farms ® Spicy Black Bean Burger
48 ct.
or MorningStar Farms ® Chipotle Black Bean Burger (Retail)
48 ct.
Gardenburger ® Original
48 ct.
Size
3.3 oz.
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84059-71122
Gardenburger ® Malibu Burger Organic Vegan
48 ct.
28989-97712
MorningStar Farms Garden Veggie Patties
48 ct.
28989-97152
MorningStar Farms ® Veggie Breakfast Sausage Patties
®
* For a full list of products, refer to the Recommended Product List.
6
7
8
Mintel Meat Substitute Report, June 2013
The Vegetarian Resource Group, 2012 national poll
2012 Healthier Hospitals Initiative Milestone Report
™
112 ct.
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To entice trial, promote these popular brands on menus— and visit
KelloggsFoodAwayFromHome.com for endless, easy-to-prepare recipes
that are ideal for patient feeding and retail menus.
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3
Wholesome Snacks They Love
Kellogg’s snacks are the quick satisfying solution.
®
Satisfy and energize with bars, cookies and crackers for in-between snacking
and desserts on the menu. These top performers are sure to please.
• Kellogg is the #1 cracker manufacturer in foodservice and in hospitals.8
• Austin® Sandwich Cookies and Animal Crackers, Keebler ® Vanilla Wafers,
and Famous Amos® are among the top 10 cookie brands in foodservice.9
• Keebler ® Sandies® are the 9th largest cookie brand in retail with sales over
3.5 times that of the nearest competitor.10
Case
Code
Product Description
Pack
Size
Case
Code
38000-35945
Nutri-Grain ® Cereal Bar Strawberry
48 ct.
1.3 oz.
38000-35645
Nutri-Grain Cereal Bar Apple Cinnamon
48 ct.
38000-35745
Nutri-Grain Cereal Bar Blueberry
76677-98016
Product Description
Pack
Size
79783-48043
Austin ® Cheese on Cheese Sandwich Crackers
192 ct.
0.93 oz.
1.3 oz.
30100-38406
Keebler Honey Grahams
200
2 ct.
48 ct.
1.3 oz.
30100-91819
Keebler Honey Grahams with Fiber
150
3 ct.
Famous Amos ® Cookies Chocolate Chip
60 ct.
2 oz.
30100-30074
Keebler ® Original Grahams
200
2 ct.
79783-48786
Austin ® Zoo Animal Crackers
100 ct.
1 oz.
30100-01008
Zesta ® Saltines
500
2 ct.
30100-23357
Murray Sugar Free Cookies Variety
120 ct.
30100-01396
Zesta ® Unsalted Top Saltines
300
2 ct.
30100-37739
Keebler Toasteds (Wheat, Sesame, Buttercrisps),
Club Town House , Keebler Wheat
25 ct.
Sleeves
30100-73969
®
®
®
Shortbread, Chocolate Chip, Lemon Crème Sandwich
Keebler ® Sandies ® Mini Shortbread Cookies
100 ct.
Assorted
1 oz.
®
®
Keebler ® Cracker Medley
®
®
®
®
®
* For a full list of products, refer to the Recommended Product List.
FPO
8
9
Product Evaluations Market Share Tracker, 12 months ending 10/2013
2012 Healthier Hospitals Initiative Milestone Report
Nielsen, xAOC, 52 weeks ending 7/7/12
10
4
Create Opportunities to
Drive Sales and Revenue
Whether it’s patient, staff or guest feeding, Kellogg has the leading brands
and strategic support to help you generate sales wherever people eat in
your facility. These products are ideal for your retail operation.
Salty Snacks
Cereal-in-a-Cup
Kellogg’s ® has 7 of the top 10 single
serve cereal SKUs purchased in
hospitals.11 Cereal-in-a Cup is ideal
for consumers seeking great taste
and value on the go: adult portions,
in a portable, self-contained
package. Just add milk and go.
™
Kellogg’s ® versatile salty snack portfolio
makes us the World’s #2 Snack Food
Company.14 From Pringles ® and Cheez-It ®
to Special K ® and Kashi ®, we have the
brands that meet every lifestyle need
and taste preference.
™
Beverages
Sweet and Wholesome Snacks
™
Our wide range of sweet and wholesome
products satisfies a broad spectrum of
tastes at breakfast and beyond. Stock at
least six of our core Kellogg’s ® brands
and reach 93% of consumers! 12
U.S. Drinkable Nutrition is already a $1.6
billion 15 category and growing— and offers
especially high potential for hospital
foodservice. Offer them all: Kellogg’s To Go™
Breakfast Shakes, Kellogg’s™ Special K ™
Protein Shakes, Kellogg’s™ Special K ™
Protein Café-Inspired Shakes.
™
Protein and Energy Snacks
Granola Parfaits
™
Bulk up sales and satisfaction with
parfaits made from Kellogg’s ® Low Fat
Granola. Layer over yogurt and top with
fruit for a nutritious, delicious parfait
that’s easy to prepare— and satisfies all
day. Bear Naked ® and Kashi ® granola
also make great parfaits.
™
Hot Breakfast
Veggie
Gardenburger ® and MorningStar Farms ®
are the two fastest growing veggie
brands in foodservice.13 They offer you
the broadest portfolio in the category,
and unlimited opportunities for sales.
11
12
13
14
Hospital purchase results, 52 weeks ending 12/2012
Kellogg Sales Data, 2013
15
2009 Datassential Non-Commercial Snack TURF Study
Nielsen XAOC, 52 weeks ending 3/23/13
Product Evaluation Market Share Tracker, 12 months ending 6/13
Offer consumers leading active lifestyles
wholesome choices that help them make
the most of every day. Offer Kellogg’s™
Special K ™ Protein Meal Bars, Bear Naked ®
Real Nut Energy Bars, and
Kellogg’s® Special K Nourish™ Bars.
™
Consumers looking for convenient and
portable hot breakfast foods to help them
keep up with their busy lives. Kellogg offers
hot breakfast options that meet these needs
and from two of our powerhouse brands,
Special K ® and Eggo®.
5
Position Kellogg’s brands for faster turns
and greater profits in your café.
®
Use the diagram below to find out how to strategically place product
in locations that follow consumers’ logical path to purchase. The right
products in the right location can attract customers and create sales.
These products are ideal for your retail operation.
BEVERAGES/
COFFEE
A
B
G
Healthcare Café
Floor Plan
E
C
F
D
A Sweet &
Hot Breakfast
Offer great impulse items that
consumers can grab & go!
E Parfaits
Our all-day beverages and hot,
wholesome Special K® Flatbread
Sandwiches are quick, satisfying
solutions for busy schedules.
Add appeal to your parfait bar
with bulk cereal and granola.
™
C Veggie
B Beverages /
Wholesome
Snacks
F Protein & Energy
Appeal to taste seekers
with the versatility of our
veggie products.
At checkout, offer a wide variety of
delicious energy-boosting bars.
C Salty Snacks
D
Floor and counter racks
allow for versatile placement
& temptation purchases.
G Cereal
Position this floor Cereal-in-a-Cup
tree where milk is sold to capitalize
on breakfast sales.
For more insight on retailing best practices, reference the
Set to Sell ™ program or visit KelloggsFoodAwayFromHome.com
6
Get the Tools That Help You Succeed!
Join GROW GREATNESS ™
Register today for Grow Greatness™ at www.kelloggsfoodawayfromhome.com
for exclusive member-only tools, leading edge support, strategies, promotions,
patient feeding insights and more. It’s all created to help you elevate satisfaction
everywhere food is served.
Product
Recommendations
and Information
Traffic-Building
Promotions
Segment Guides
Versatile Recipes
Valuable Rebates
7
For more information, visit www.kelloggsfoodawayfromhome.com,
contact your sales representative or call 877-511-5777.
®, TM, © 2014 Kellogg NA Co.
®, TM, © 2014 Kashi Co.
®, TM, © 2014 AQFTM, Inc.
®, TM, © 2014 Pringles LLC
®, TM, © 2014 Famous Amos Chocolate Chip Cookies Co., L.L.C.
Ambrosia and the Ambrosia logo are trademarks of Archer Daniels Midland Company